companies
Amazon vs Wayfair 2026: Furniture & Home Shopping
Amazon is a diversified e-commerce giant with 350+ million products across all categories, while Wayfair specializes exclusively in home goods with 14+ million furniture and décor items. Amazon offers faster shipping and broader selection, but Wayfair provides deeper expertise in furniture and home design with specialized customer service.
A
Amazon
Global e-commerce and cloud services company with 350+ million products
Shoppers seeking fast delivery, broad product range, and convenient one-stop shopping with Prime benefits
Score63%
VS
W
Wayfair
Online home furnishings and décor retailer specializing in furniture with 14+ million items
Home decorators and furniture shoppers valuing expert design guidance, extended returns, and specialized product curation
Score63%
Quick Answer
AI SummaryAmazon is a diversified e-commerce giant with 350+ million products across all categories, while Wayfair specializes exclusively in home goods with 14+ million furniture and décor items. Amazon offers faster shipping and broader selection, but Wayfair provides deeper expertise in furniture and home design with specialized customer service.
Our Verdict
AI-assistedChoose Amazon if you want vast selection across all product categories, fast Prime shipping, and convenience for everything from electronics to furniture in one marketplace. Choose Wayfair if you're furnishing or decorating your home and value specialized expertise, extended return windows, free design consultations, and a curated selection of quality furniture brands.
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A
Amazon
8.3/10
Wayfair
6.7/10
W
A
Choose Amazon if
Best pickShoppers seeking fast delivery, broad product range, and convenient one-stop shopping with Prime benefits
W
Choose Wayfair if
Home decorators and furniture shoppers valuing expert design guidance, extended returns, and specialized product curation
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Key Differences at a Glance
- Primary Focus:General e-commerce (electronics, apparel, home, grocery, etc.) vs Home goods and furniture specialization only
- Product Catalog Size:✓ Amazon wins(350+ million SKUs across all categories vs 14+ million home and furniture items)
- Prime Two-Day Shipping:✓ Amazon wins(Available on 100+ million items vs Not available; standard shipping 5-7 days typical)
Key Facts & Figures
135 numeric metrics compared
| Metric | Amazon | Wayfair | Ratio |
|---|---|---|---|
| Market Cap(USD) | $1.8 Trillion | — | — |
| Global User Base(millions) | 240+ Prime members + broader reach | — | — |
| Seller Commission Rate(%) | 15% base commission | — | — |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion | — | — |
| Mobile App Downloads (All-Time)(millions) | 500+ million | — | — |
| Market Dominance Share(%) | 40% US e-commerce market share | — | — |
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | — | — |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | — | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | — | — |
| Prime/Membership Benefits(members) | 240 million Prime members | No membership program | |
| Furniture Pricing Advantage(%) | Competitive on items under $50 | 20-40% better on large furniture | — |
| Average Shipping Time(days) | 1-2 days (Prime) | 3-7 days standard | |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | ~2-3% home furniture segment | |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | — | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | — | — |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | — | — |
| Prime Members(millions) | 220+ | — | — |
| Ad Revenue (2026)(billion USD) | $68.5 | — | — |
| Prime Day 2026 Revenue(billion USD) | $24.1 | — | — |
| AI Rufus Interaction Growth(percent) | +210% | — | — |
| Free Shipping Minimum(USD) | $35 | — | — |
| Standard Non-Perishable Pet Delivery Time(days) | 1-2 days (Prime) | — | — |
| Pet-Specific Product SKU Count(SKUs) | ~50,000-100,000 (estimated pet section) | — | — |
| Total Product Categories(categories) | 500+ million SKUs across all categories | — | — |
| Return Window (Standard Pet Supplies)(days) | 30 days (standard Amazon) | — | — |
| Commission Fee (Per Transaction)(%) | 8-45% + 30-50% FBA | — | — |
| Monthly Base Cost(USD) | $0 (pay per sale) | — | — |
| Built-in Customer Base(millions) | 300+ active customers | — | — |
| Average Time to First Sale(days) | 3-7 days (instant access) | — | — |
| Brand Customization Level(scale 1-10) | Minimal (2/10) | — | — |
| Customer Data Access(percentage) | 0% customer data; Amazon owns relationship | — | — |
| Payment Gateway Options(number) | 1 (Amazon Pay only) | — | — |
| Active Users (2026)(millions) | Amazon 380 million | — | — |
| Avg Product Price(USD) | $15-50 | — | — |
| Standard Shipping Time(days) | 5-7 days | — | — |
| Avg Customer Rating(stars) | 4.1/5 | — | — |
| Premium Membership Cost($) | Prime $139 | — | — |
| Total Active Product Listings(millions) | 300+ million | — | — |
| Number of Active Sellers(millions) | 2+ million | — | — |
| Standard Shipping Time (Domestic)(days) | 2 days (Prime) | — | — |
| Prime/Premium Subscription Cost(USD/year) | $139/year (Prime) | — | — |
| Average Customer Rating System(stars) | 4.4/5 average seller rating | — | — |
| Mobile App Downloads(millions) | 2.5 billion downloads | — | — |
| Handmade/Artisanal Product Percentage(%) | <2% handmade items | — | — |
| Annual Revenue (2025)(USD billions) | $575 billion | — | — |
| Global Physical Store Locations(stores) | 0 stores | — | — |
| Product SKU Count(products) | 300+ million | — | — |
| Average Standard Delivery Time(business days) | 1-2 days (Prime) | — | — |
| Entry Membership Cost(USD per year) | $139 | — | — |
| Customer Product Reviews Published(millions) | 250+ million | — | — |
| Renewable Energy Usage(percentage) | 85% | — | — |
| Year Created/Founded | 1994 | — | — |
| Global User Base(millions) | 150+ million customers | — | — |
| AWS Cloud Market Share(%) | 32% | — | — |
| Employees(count) | 1.5 million | — | — |
| Package/Service Ecosystem(count) | 200+ AWS services | — | — |
| Market Capitalization(USD Billions) | 2.1 trillion | — | — |
| Total Product Selection(SKUs) | 500,000+ | 14,000,000+ | |
| Average Price Markup vs Wholesale(%) | 20-30% markup | — | — |
| Standard Shipping Delivery Time(business days) | 1-2 days (Prime) | — | — |
| Grooming Service Availability(locations) | 0 locations | — | — |
| Subscribe & Save Discount(%) | 5-20% discount | — | — |
| Physical Store Locations (US)(count) | 0 physical stores (online only) | — | — |
| Average Product Price Index(% difference from market average) | -12% | — | — |
| Product Selection(estimated items) | 2,000,000+ | — | — |
| Standard Shipping Time(business days) | 1-2 days (Prime) | 5-10 days | |
| Loyalty Program Cost(USD per year) | $139 | — | — |
| Customer Review Rating(out of 5 stars) | 4.4 | — | — |
| Average Shipping Speed(days) | 2-3 days (Prime) | — | — |
| Return Window(days) | 30 days | — | — |
| Average Product Price Index (baseline=100)(relative price) | 100 | — | — |
| Product Description Accuracy Rate(%) | 96% | — | — |
| Active Global Users(millions) | 150M | — | — |
| Prime/Membership Cost(USD/year) | $139 | — | — |
| Non-Delivery/Lost Package Rate(%) | 0.3% | — | — |
| Annual Revenue(USD billions) | $575.5B | — | — |
| US E-commerce Market Share(%) | 38.7% | — | — |
| Standard Delivery Time(days) | 1-2 days (Prime) | — | — |
| US Grocery Market Share(%) | 2.1% | — | — |
| Estimated Active Users(millions) | 310M | — | — |
| Available Product SKUs(millions) | 300M+ | — | — |
| Annual Revenue (2024)(USD billions) | $575.2 billion | — | — |
| Customer Satisfaction Score(/5) | 68/100 | — | — |
| Physical Store Count(locations) | 0 (e-commerce only) | — | — |
| Product Catalog Size(SKUs) | 798 million | — | — |
| Membership Cost (Annual)(USD) | $139 (Prime basic tier) | — | — |
| Operating Margin(%) | 7.2% | — | — |
| Member Renewal Rate(percent) | ~85% (estimated) | — | — |
| Median Delivery Time(days) | 1-2 days (Prime members in metro areas) | — | — |
| Number of Beauty Brands(brands) | 500+ brands | — | — |
| Average Price Difference on Beauty Products(% below MSRP) | 10-25% discount below MSRP | — | — |
| Physical Store Locations(stores) | 0 (online only) | 0 (online-only) | |
| Product Return Window(days) | 30 days | — | — |
| Free Samples per Purchase(samples) | 0 | — | — |
| Fastest Delivery Speed (Prime/Premium)(business days) | Same-day or 1-day with Prime | — | — |
| Loyalty Rewards Earn Rate(% cash back) | Varies; typically 1-5% with Prime | — | — |
| Total Product Categories(categories) | 40+ categories | — | — |
| Average Delivery Time (Standard)(days) | 1-2 days (Prime members) | — | — |
| Monthly Active Users(millions) | 2,100 million | — | — |
| Average Product Price(USD) | $25-75 | — | — |
| Prime/Membership Cost (Annual)(USD) | $139 (Amazon Prime US) | — | — |
| Buyer Protection Duration(days) | 180 days (A-to-Z Guarantee) | — | — |
| Total Products Available(millions) | 500+ million | — | — |
| Global Annual Revenue (2024)(billion USD) | $575 billion | — | — |
| Total Product SKUs(millions) | 350+ million items | 14+ million items | |
| Prime/Premium Membership Cost(USD/year) | $139/year | $49/year | |
| Standard Return Window(days) | 30 days | 60 days for furniture | |
| Prime Eligible Items with Two-Day Shipping(millions) | 100+ million items | 0 items (no express shipping) | |
| Average Furniture Delivery Time(weeks) | 2-3 weeks | 3-6 weeks | |
| Free Shipping Threshold (Standard Members)(USD) | $35 (with Prime; $100 without) | $35 (with Wayfair Plus; free otherwise) | |
| Number of Home Brands(brands) | 500+ furniture brands available | 1000+ furniture and home brands | |
| Total Product Selection(items) | 14,000,000+ | 14,000,000+ | |
| Flat-Pack Assembly Required(% of furniture) | 25% | 25% | |
| Average Sale Discount(%) | 40-70% | 40-70% | |
| Premium Upholstered Furniture Rating(stars/5) | 4.5 | 4.5 | |
| Q4 2025 Revenue Growth(%) | 7.8% | 7.8% | |
| Product Catalog Size(items) | 14,000,000+ | 14,000,000+ | |
| Furniture Customization Variations Per Item(options) | 8-12 | 8-12 | |
| Free Shipping Minimum(USD) | $35 | $35 | |
| Standard Delivery Time(days) | 7-21 days | 7-21 days | |
| Standard Return Window(days) | 30 days | 30 days | |
| Home Furnishings SKU Count(items) | 14,000,000+ | 14,000,000+ | |
| Average Furniture Price(USD) | $150-$800 | $150-$800 | |
| Average Delivery Time(days) | 5-7 days | 5-7 days | |
| Customer Satisfaction Rating(percent positive) | 4.1/5 (185,000+ reviews) | 4.1/5 (185,000+ reviews) | |
| Return Policy Window(days) | 30 days | 30 days | |
| Physical Retail Locations(stores) | 0 (online only) | 0 (online only) | |
| Average Furniture Shipping Cost(USD) | $50-$200 | $50-$200 | |
| Custom/Made-to-Order Options(percentage of catalog) | 8-12% | 8-12% | |
| Average Discount Off MSRP(%) | 5-15% | 5-15% | |
| Customizable Furniture Options(products) | 600+ items | 600+ items | |
| Physical Store Locations (U.S.)(stores) | 0 (online only) | 0 (online only) | |
| Return Window Standard Items(days) | 30-90 days | 30-90 days | |
| Average Transaction Value(USD) | $250-400 | $250-400 | |
| Free Shipping Threshold(USD) | $35+ | $35+ |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
A
4AmazonAmazon leads1 tie
W
2WayfairAmazon
Attribute
Wayfair
- General e-commerce (electronics, apparel, home, grocery, etc.)Primary FocusHome goods and furniture specialization only
- 350+ million SKUs across all categories(winner)Product Catalog Size14+ million home and furniture items
- Available on 100+ million items(winner)Prime Two-Day ShippingNot available; standard shipping 5-7 days typical
- 30 days for most itemsFurniture Return Window60 days for furniture purchases(winner)
- Limited (basic product recommendations)Design ServicesFree interior design consultations with expert designers(winner)
- 2-3 weeks for large furniture(winner)Average Delivery Time (Furniture)3-6 weeks for direct-from-manufacturer items
- Prime membership: $139/year with 200+ benefits(winner)Customer Loyalty ProgramWayfair Plus: $49/year with free shipping on orders 35+
- Primary Focus
Amazon
General e-commerce (electronics, apparel, home, grocery, etc.)
Wayfair
Home goods and furniture specialization only
- Product Catalog Size
Amazon
350+ million SKUs across all categories(winner)
Wayfair
14+ million home and furniture items
- Prime Two-Day Shipping
Amazon
Available on 100+ million items(winner)
Wayfair
Not available; standard shipping 5-7 days typical
- Furniture Return Window
Amazon
30 days for most items
Wayfair
60 days for furniture purchases(winner)
- Design Services
Amazon
Limited (basic product recommendations)
Wayfair
Free interior design consultations with expert designers(winner)
- Average Delivery Time (Furniture)
Amazon
2-3 weeks for large furniture(winner)
Wayfair
3-6 weeks for direct-from-manufacturer items
- Customer Loyalty Program
Amazon
Prime membership: $139/year with 200+ benefits(winner)
Wayfair
Wayfair Plus: $49/year with free shipping on orders 35+
Full Comparison
| Attribute | Amazon | Wayfair |
|---|---|---|
| Market Cap(USD) | $1.8 Trillion | — |
| Global User Base(millions) | 240+ Prime members + broader reach | — |
| Mobile App Downloads (All-Time)(millions) | 500+ million | — |
| Monthly Active Users(millions) | 2,100 million | — |
| Seller Commission Rate(%) | 15% base commission | — |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | — |
| Commission Fee (Per Transaction)(%) | 8-45% + 30-50% FBA | — |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion | — |
| Active Global Users(millions) | 150M | — |
| Market Dominance Share(%) | 40% US e-commerce market share | — |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share(winner) | ~2-3% home furniture segment |
| AWS Cloud Market Share(%) | 32% | — |
| US E-commerce Market Share(%) | 38.7% | — |
| US Grocery Market Share(%) | 2.1% | — |
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | — |
| Prime/Membership Members(millions) | 220 million Prime members | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | — |
| Physical Store Locations(count) | 500+ Amazon Go/Fresh stores | — |
| Global Physical Store Locations(stores) | 0 stores | — |
| Physical Store Count(locations) | 0 (e-commerce only) | — |
| Physical Store Locations(stores) | 0 (online only) | 0 (online-only) |
| Physical Retail Locations(stores) | 0 (online only) | — |
Show 1 more attributePhysical Store Locations (U.S.)(stores) 0 (online only) — | ||
| Average Delivery Speed(days) | Same-day to 1 day (Prime) | — |
| Return Window(days) | 30 days (standard) | — |
| Return Window(days) | 30 days | — |
| Product Return Window(days) | 30 days | — |
| Standard Return Window(days) | 30 days | — |
Show 1 more attributeReturn Policy Window(days) 30 days — | ||
| Annual Membership Cost(USD) | $139 per year | — |
| Furniture Pricing Advantage(%) | Competitive on items under $50 | 20-40% better on large furniture |
| Monthly Base Cost(USD) | $0 (pay per sale) | — |
| Avg Product Price(USD) | $15-50 | — |
| Premium Membership Cost($) | Prime $139 | — |
Show 16 more attributesPrime/Premium Subscription Cost(USD/year) $139/year (Prime) — Average Furniture Price Range(USD) $150-$1,200 — Average Price Markup vs Wholesale(%) 20-30% markup — Subscribe & Save Discount(%) 5-20% discount — Average Product Price Index(% difference from market average) -12% — Average Product Price Index (baseline=100)(relative price) 100 — Prime/Membership Cost(USD/year) $139 — Membership Cost (Annual)(USD) $139 (Prime basic tier) — Average Product Price(USD) $25-75 — Prime/Membership Cost (Annual)(USD) $139 (Amazon Prime US) — Average Sale Discount(%) 40-70% — Average Product Price Range($) $50-$2,000+ — Average Furniture Price(USD) $150-$800 — Average Furniture Shipping Cost(USD) $50-$200 — Average Discount Off MSRP(%) 5-15% — Free Shipping Threshold(USD) $35+ — | ||
| Annual Revenue(billions USD) | $638 billion(winner) | ~$15 billion (2025 estimate) |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | — |
| Market Capitalization(trillions USD) | $2,360B | — |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | — |
| Gross Margin Trend (Q4 2025)(Basis Points) | Industry average ~40-45% | — |
Show 4 more attributesAnnual Revenue(USD billions) $575.5B — Annual Revenue (2024)(USD billions) $575.2 billion — Operating Margin(%) 7.2% — Global Annual Revenue (2024)(billion USD) $575 billion — | ||
| Prime/Membership Benefits(members) | 240 million Prime members(winner) | No membership program |
| Loyalty Program Cost(USD per year) | $139 | — |
| Average Shipping Time(days) | 1-2 days (Prime)(winner) | 3-7 days standard |
| Average Standard Delivery Time(business days) | 1-2 days (Prime) | — |
| Average Shipping Speed(days) | 2-3 days (Prime) | — |
| Standard Delivery Time(days) | 1-2 days (Prime) | — |
| Home Goods Focus(%) | Multi-category general retailer | Home goods specialist |
| Design Curation Tools | Basic category and keyword filters | Advanced style-based filters and mood boards |
| In-House Brands(count) | Limited home furniture brands | 20+ proprietary home brands |
| Product Category Focus | All categories (diversified) | — |
| Specialty Pet Food Availability (Exotic/Medical Diets)(inventory depth) | Limited; depends on seller listings | — |
| Storage Solution Design Rank(industry position) | #4 | — |
| Autoship/Subscription Discount Range(Percent) | 5-20% on Subscribe & Save | — |
| Geographic Coverage(states) | 190+ countries and territories | — |
| Prime Members(millions) | 220+ | — |
| Member Renewal Rate(percent) | ~85% (estimated) | — |
| Ad Revenue (2026)(billion USD) | $68.5 | — |
| Physical Locations(stores) | Limited | — |
| AI Shopping Assistant(users) | Rufus 250M users | — |
| AI Rufus Interaction Growth(percent) | +210% | — |
| Prime Day 2026 Revenue(billion USD) | $24.1 | — |
| In-Person Support(availability) | Online support only | — |
| Free Shipping Minimum(USD) | $35 | — |
| Standard Non-Perishable Pet Delivery Time(days) | 1-2 days (Prime) | — |
| Standard Shipping Time (Domestic)(days) | 2 days (Prime) | — |
| Pet-Specific Product SKU Count(SKUs) | ~50,000-100,000 (estimated pet section) | — |
| Total Product Categories(categories) | 500+ million SKUs across all categories | — |
| Product Selection(estimated items) | 2,000,000+ | — |
| 2025 Pet Supplies Market Position (GMV Rank)(rank) | Not #1 in pet supplies | — |
| Return Window (Standard Pet Supplies)(days) | 30 days (standard Amazon) | — |
| Autoship Subscription Discounts(percent) | Limited pet-specific subscriptions | — |
| Built-in Customer Base(millions) | 300+ active customers | — |
| Average Time to First Sale(days) | 3-7 days (instant access) | — |
| Brand Customization Level(scale 1-10) | Minimal (2/10) | — |
| Customer Data Access(percentage) | 0% customer data; Amazon owns relationship | — |
| Payment Gateway Options(number) | 1 (Amazon Pay only) | — |
| Product Listing Limits(count) | Varies by category and account tier | — |
| Active Users (2026)(millions) | Amazon 380 million | — |
| Standard Shipping Time(days) | 5-7 days | — |
| Standard Shipping Delivery Time(business days) | 1-2 days (Prime) | — |
| Standard Shipping Time(business days) | 1-2 days (Prime)(winner) | 5-10 days |
| Product Categories(count) | 30+ main categories | — |
| Product SKU Count(products) | 300+ million | — |
| Total Product Selection(SKUs) | 500,000+ | 14,000,000+(winner) |
| Available Product SKUs(millions) | 300M+ | — |
| Number of Beauty Brands(brands) | 500+ brands | — |
Show 7 more attributesTotal Product Categories(categories) 40+ categories — Total Products Available(millions) 500+ million — Total Product SKUs(millions) 350+ million items 14+ million items Number of Home Brands(brands) 500+ furniture brands available 1000+ furniture and home brands Product Catalog Size(items) 14,000,000+ — Furniture Customization Variations Per Item(options) 8-12 — Home Furnishings SKU Count(items) 14,000,000+ — | ||
| Avg Customer Rating(stars) | 4.1/5 | — |
| Premium Upholstered Furniture Rating(stars/5) | 4.5 | — |
| Seller Verification(text) | Strict vetting, A9 quality standards | — |
| Total Active Product Listings(millions) | 300+ million | — |
| Number of Active Sellers(millions) | 2+ million | — |
| Average Customer Rating System(stars) | 4.4/5 average seller rating | — |
| Mobile App Downloads(millions) | 2.5 billion downloads | — |
| Estimated Active Users(millions) | 310M | — |
| Handmade/Artisanal Product Percentage(%) | <2% handmade items | — |
| Annual Revenue (2025)(USD billions) | $575 billion | — |
| Entry Membership Cost(USD per year) | $139 | — |
| Prime/Premium Membership Cost(USD/year) | $139/year | $49/year(winner) |
| Free Shipping Threshold (Standard Members)(USD) | $35 (with Prime; $100 without) | $35 (with Wayfair Plus; free otherwise) |
| Free Shipping Minimum(USD) | $35 | — |
| Customer Product Reviews Published(millions) | 250+ million | — |
| Renewable Energy Usage(percentage) | 85% | — |
| Year Created/Founded | 1994 | — |
| Global User Base(millions) | 150+ million customers | — |
| Annual Revenue(USD billions) | $575 billion (2025) | — |
| Employees(count) | 1.5 million | — |
| Package/Service Ecosystem(count) | 200+ AWS services | — |
| Licensing Model | Proprietary (freemium model) | — |
| Market Capitalization(USD Billions) | 2.1 trillion | — |
| Grooming Service Availability(locations) | 0 locations | — |
| Prescription Pharmacy Services(availability) | Not offered; external pharmacy required | — |
| Training Classes Availability(program status) | Not offered | — |
| In-Store Grooming Services(availability) | Not available | — |
| Professional Veterinarians(on-staff) | No | — |
Show 1 more attributeInterior Design Service(cost) Not available Free expert consultations | ||
| Physical Store Locations (US)(count) | 0 physical stores (online only) | — |
| Customer Review Rating(out of 5 stars) | 4.4 | — |
| Product Description Accuracy Rate(%) | 96% | — |
| Non-Delivery/Lost Package Rate(%) | 0.3% | — |
| Data Privacy Compliance(text) | GDPR/CCPA Compliant | — |
| Customer Satisfaction Score(/5) | 68/100 | — |
| Product Catalog Size(SKUs) | 798 million | — |
| Median Delivery Time(days) | 1-2 days (Prime members in metro areas) | — |
| Flat-Pack Assembly Required(% of furniture) | 25% | — |
| Same-Day Delivery Availability(zip codes) | Limited metros only | — |
| Average Price Difference on Beauty Products(% below MSRP) | 10-25% discount below MSRP | — |
| Free Samples per Purchase(samples) | 0 | — |
| Fastest Delivery Speed (Prime/Premium)(business days) | Same-day or 1-day with Prime | — |
| Prime Eligible Items with Two-Day Shipping(millions) | 100+ million items(winner) | 0 items (no express shipping) |
| Average Furniture Delivery Time(weeks) | 2-3 weeks(winner) | 3-6 weeks |
| Average Delivery Time(days) | 5-7 days | — |
| Loyalty Rewards Earn Rate(% cash back) | Varies; typically 1-5% with Prime | — |
| Average Delivery Time (Standard)(days) | 1-2 days (Prime members) | — |
| Buyer Protection Duration(days) | 180 days (A-to-Z Guarantee) | — |
| Standard Return Window(days) | 30 days | 60 days for furniture(winner) |
| Data Privacy/Regulatory Status | US-regulated, transparent data policies | — |
| Total Product Selection(items) | 14,000,000+ | — |
| Q4 2025 Revenue Growth(%) | 7.8% | — |
| New Collection Releases (2026)(collections) | Multiple brand updates | — |
| Standard Delivery Time(days) | 7-21 days | — |
| Customer Satisfaction Rating(percent positive) | 4.1/5 (185,000+ reviews) | — |
| Custom/Made-to-Order Options(percentage of catalog) | 8-12% | — |
| Customizable Furniture Options(products) | 600+ items | — |
| Return Window Standard Items(days) | 30-90 days | — |
| Average Transaction Value(USD) | $250-400 | — |
AAmazon
WWayfair
Market Cap(USD)
$1.8 Trillion
—
Global User Base(millions)
240+ Prime members + broader reach
—
Mobile App Downloads (All-Time)(millions)
500+ million
—
Monthly Active Users(millions)
2,100 million
—
Seller Commission Rate(%)
15% base commission
—
Fulfillment Cost (FBA/Self)(% of sale)
15-25% (FBA included)
—
Commission Fee (Per Transaction)(%)
8-45% + 30-50% FBA
—
Annual Gross Merchandise Value (GMV)(billions USD)
$638 billion
—
Active Global Users(millions)
150M
—
Market Dominance Share(%)
40% US e-commerce market share
—
Market Share (E-Commerce)(%)
40% global e-commerce market share
~2-3% home furniture segment
AWS Cloud Market Share(%)
32%
—
US E-commerce Market Share(%)
38.7%
—
US Grocery Market Share(%)
2.1%
—
Company Market Capitalization(trillions USD)
$2.36 trillion (July 2026)
—
User Base Growth Rate (YoY)(%)
8-10% annual growth
—
Prime/Membership Members(millions)
220 million Prime members
—
Subscription/Membership Base(Millions)
240M+ Prime members
—
Physical Store Locations(count)
500+ Amazon Go/Fresh stores
—
Global Physical Store Locations(stores)
0 stores
—
Physical Store Count(locations)
0 (e-commerce only)
—
Physical Store Locations(stores)
0 (online only)
0 (online-only)
Physical Retail Locations(stores)
0 (online only)
—
Show 1 more attribute
Physical Store Locations (U.S.)(stores)
0 (online only)
—
Average Delivery Speed(days)
Same-day to 1 day (Prime)
—
Return Window(days)
30 days (standard)
—
Return Window(days)
30 days
—
Product Return Window(days)
30 days
—
Standard Return Window(days)
30 days
—
Show 1 more attribute
Return Policy Window(days)
30 days
—
Annual Membership Cost(USD)
$139 per year
—
Furniture Pricing Advantage(%)
Competitive on items under $50
20-40% better on large furniture
Monthly Base Cost(USD)
$0 (pay per sale)
—
Avg Product Price(USD)
$15-50
—
Premium Membership Cost($)
Prime $139
—
Show 16 more attributes
Prime/Premium Subscription Cost(USD/year)
$139/year (Prime)
—
Average Furniture Price Range(USD)
$150-$1,200
—
Average Price Markup vs Wholesale(%)
20-30% markup
—
Subscribe & Save Discount(%)
5-20% discount
—
Average Product Price Index(% difference from market average)
-12%
—
Average Product Price Index (baseline=100)(relative price)
100
—
Prime/Membership Cost(USD/year)
$139
—
Membership Cost (Annual)(USD)
$139 (Prime basic tier)
—
Average Product Price(USD)
$25-75
—
Prime/Membership Cost (Annual)(USD)
$139 (Amazon Prime US)
—
Average Sale Discount(%)
40-70%
—
Average Product Price Range($)
$50-$2,000+
—
Average Furniture Price(USD)
$150-$800
—
Average Furniture Shipping Cost(USD)
$50-$200
—
Average Discount Off MSRP(%)
5-15%
—
Free Shipping Threshold(USD)
$35+
—
Annual Revenue(billions USD)
$638 billion
~$15 billion (2025 estimate)
Annual Revenue (2025)(Billion USD)
$638B (e-commerce only)
—
Market Capitalization(trillions USD)
$2,360B
—
YoY Revenue Growth (2025)(Percent)
12-15% (estimated)
—
Gross Margin Trend (Q4 2025)(Basis Points)
Industry average ~40-45%
—
Show 4 more attributes
Annual Revenue(USD billions)
$575.5B
—
Annual Revenue (2024)(USD billions)
$575.2 billion
—
Operating Margin(%)
7.2%
—
Global Annual Revenue (2024)(billion USD)
$575 billion
—
Prime/Membership Benefits(members)
240 million Prime members
No membership program
Loyalty Program Cost(USD per year)
$139
—
Average Shipping Time(days)
1-2 days (Prime)
3-7 days standard
Average Standard Delivery Time(business days)
1-2 days (Prime)
—
Average Shipping Speed(days)
2-3 days (Prime)
—
Standard Delivery Time(days)
1-2 days (Prime)
—
Home Goods Focus(%)
Multi-category general retailer
Home goods specialist
Design Curation Tools
Basic category and keyword filters
Advanced style-based filters and mood boards
In-House Brands(count)
Limited home furniture brands
20+ proprietary home brands
Product Category Focus
All categories (diversified)
—
Specialty Pet Food Availability (Exotic/Medical Diets)(inventory depth)
Limited; depends on seller listings
—
Storage Solution Design Rank(industry position)
#4
—
Autoship/Subscription Discount Range(Percent)
5-20% on Subscribe & Save
—
Geographic Coverage(states)
190+ countries and territories
—
Prime Members(millions)
220+
—
Member Renewal Rate(percent)
~85% (estimated)
—
Ad Revenue (2026)(billion USD)
$68.5
—
Physical Locations(stores)
Limited
—
AI Shopping Assistant(users)
Rufus 250M users
—
AI Rufus Interaction Growth(percent)
+210%
—
Prime Day 2026 Revenue(billion USD)
$24.1
—
In-Person Support(availability)
Online support only
—
Free Shipping Minimum(USD)
$35
—
Standard Non-Perishable Pet Delivery Time(days)
1-2 days (Prime)
—
Standard Shipping Time (Domestic)(days)
2 days (Prime)
—
Pet-Specific Product SKU Count(SKUs)
~50,000-100,000 (estimated pet section)
—
Total Product Categories(categories)
500+ million SKUs across all categories
—
Product Selection(estimated items)
2,000,000+
—
2025 Pet Supplies Market Position (GMV Rank)(rank)
Not #1 in pet supplies
—
Return Window (Standard Pet Supplies)(days)
30 days (standard Amazon)
—
Autoship Subscription Discounts(percent)
Limited pet-specific subscriptions
—
Built-in Customer Base(millions)
300+ active customers
—
Average Time to First Sale(days)
3-7 days (instant access)
—
Brand Customization Level(scale 1-10)
Minimal (2/10)
—
Customer Data Access(percentage)
0% customer data; Amazon owns relationship
—
Payment Gateway Options(number)
1 (Amazon Pay only)
—
Product Listing Limits(count)
Varies by category and account tier
—
Active Users (2026)(millions)
Amazon 380 million
—
Standard Shipping Time(days)
5-7 days
—
Standard Shipping Delivery Time(business days)
1-2 days (Prime)
—
Standard Shipping Time(business days)
1-2 days (Prime)
5-10 days
Product Categories(count)
30+ main categories
—
Product SKU Count(products)
300+ million
—
Total Product Selection(SKUs)
500,000+
14,000,000+
Available Product SKUs(millions)
300M+
—
Number of Beauty Brands(brands)
500+ brands
—
Show 7 more attributes
Total Product Categories(categories)
40+ categories
—
Total Products Available(millions)
500+ million
—
Total Product SKUs(millions)
350+ million items
14+ million items
Number of Home Brands(brands)
500+ furniture brands available
1000+ furniture and home brands
Product Catalog Size(items)
14,000,000+
—
Furniture Customization Variations Per Item(options)
8-12
—
Home Furnishings SKU Count(items)
14,000,000+
—
Avg Customer Rating(stars)
4.1/5
—
Premium Upholstered Furniture Rating(stars/5)
4.5
—
Seller Verification(text)
Strict vetting, A9 quality standards
—
Total Active Product Listings(millions)
300+ million
—
Number of Active Sellers(millions)
2+ million
—
Average Customer Rating System(stars)
4.4/5 average seller rating
—
Mobile App Downloads(millions)
2.5 billion downloads
—
Estimated Active Users(millions)
310M
—
Handmade/Artisanal Product Percentage(%)
<2% handmade items
—
Annual Revenue (2025)(USD billions)
$575 billion
—
Entry Membership Cost(USD per year)
$139
—
Prime/Premium Membership Cost(USD/year)
$139/year
$49/year
Free Shipping Threshold (Standard Members)(USD)
$35 (with Prime; $100 without)
$35 (with Wayfair Plus; free otherwise)
Free Shipping Minimum(USD)
$35
—
Customer Product Reviews Published(millions)
250+ million
—
Renewable Energy Usage(percentage)
85%
—
Year Created/Founded
1994
—
Global User Base(millions)
150+ million customers
—
Annual Revenue(USD billions)
$575 billion (2025)
—
Employees(count)
1.5 million
—
Package/Service Ecosystem(count)
200+ AWS services
—
Licensing Model
Proprietary (freemium model)
—
Market Capitalization(USD Billions)
2.1 trillion
—
Grooming Service Availability(locations)
0 locations
—
Prescription Pharmacy Services(availability)
Not offered; external pharmacy required
—
Training Classes Availability(program status)
Not offered
—
In-Store Grooming Services(availability)
Not available
—
Professional Veterinarians(on-staff)
No
—
Show 1 more attribute
Interior Design Service(cost)
Not available
Free expert consultations
Physical Store Locations (US)(count)
0 physical stores (online only)
—
Customer Review Rating(out of 5 stars)
4.4
—
Product Description Accuracy Rate(%)
96%
—
Non-Delivery/Lost Package Rate(%)
0.3%
—
Data Privacy Compliance(text)
GDPR/CCPA Compliant
—
Customer Satisfaction Score(/5)
68/100
—
Product Catalog Size(SKUs)
798 million
—
Median Delivery Time(days)
1-2 days (Prime members in metro areas)
—
Flat-Pack Assembly Required(% of furniture)
25%
—
Same-Day Delivery Availability(zip codes)
Limited metros only
—
Average Price Difference on Beauty Products(% below MSRP)
10-25% discount below MSRP
—
Free Samples per Purchase(samples)
0
—
Fastest Delivery Speed (Prime/Premium)(business days)
Same-day or 1-day with Prime
—
Prime Eligible Items with Two-Day Shipping(millions)
100+ million items
0 items (no express shipping)
Average Furniture Delivery Time(weeks)
2-3 weeks
3-6 weeks
Average Delivery Time(days)
5-7 days
—
Loyalty Rewards Earn Rate(% cash back)
Varies; typically 1-5% with Prime
—
Average Delivery Time (Standard)(days)
1-2 days (Prime members)
—
Buyer Protection Duration(days)
180 days (A-to-Z Guarantee)
—
Standard Return Window(days)
30 days
60 days for furniture
Data Privacy/Regulatory Status
US-regulated, transparent data policies
—
Total Product Selection(items)
14,000,000+
—
Q4 2025 Revenue Growth(%)
7.8%
—
New Collection Releases (2026)(collections)
Multiple brand updates
—
Standard Delivery Time(days)
7-21 days
—
Customer Satisfaction Rating(percent positive)
4.1/5 (185,000+ reviews)
—
Custom/Made-to-Order Options(percentage of catalog)
8-12%
—
Customizable Furniture Options(products)
600+ items
—
Return Window Standard Items(days)
30-90 days
—
Average Transaction Value(USD)
$250-400
—
Pros & Cons
10 pros·6 cons across both
A
W
A
Amazon
+5-3
Pros
- Prime two-day shipping on 100+ million items with free returns within 30 days
- Massive product selection spanning electronics, apparel, groceries, books, and home goods
- Competitive pricing with frequent flash sales and daily deals
- Prime Video, Music, and Photos bundled into $139/year membership
- Amazon Basics private label offers budget-friendly alternatives
Cons
- Third-party seller listings create inconsistent quality and delivery experiences
- Furniture shipping often takes 2-3 weeks, slower than specialized retailers for custom orders
- Limited interior design guidance compared to home-focused platforms
W
Wayfair
+5-3
Pros
- 60-day return window on furniture, double Amazon's 30-day policy
- Free interior design consultations with expert designers to help with room planning
- Specialized furniture expertise with curated brand partnerships and quality vetting
- Wayfair Plus membership ($49/year) offers free shipping on orders $35+ with no minimum
- Detailed room visualizers and 360-degree product views for furniture
Cons
- Slower delivery (3-6 weeks typical for direct-from-manufacturer pieces) vs Amazon's 2-3 weeks
- Limited selection outside home and furniture categories; cannot shop for electronics or groceries
- No comparable benefits to Prime membership; Wayfair Plus only covers shipping
Frequently Asked Questions
5 questions
Not necessarily. Amazon and Wayfair typically have similar pricing on overlapping furniture items, but Wayfair occasionally offers exclusive discounts on premium brands. Wayfair Plus ($49/year) can save money on shipping for frequent home shoppers, while Amazon Prime ($139/year) offers broader benefits beyond furniture.
Resources & Learn More
Curated sources to dive deeper
Wikipedia
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