Swedish furniture and home goods retailer with flat-pack design and assembly model
Budget-conscious home decorators, renters, apartment dwellers, and DIY enthusiasts who enjoy hands-on assembly
E-commerce giant offering 500,000+ pet products with competitive pricing and fast Prime delivery.
Convenience-focused shoppers, Prime members needing multi-category purchases, those valuing speed over cost, and people who prefer pre-assembled furniture
IKEA specializes in affordable furniture and home goods sold through physical stores and online with assembly required, while Amazon is a vast marketplace offering millions of products across all categories with fast delivery. IKEA excels in value-for-money furniture design; Amazon dominates in selection, convenience, and logistics speed.
Choose IKEA if you prioritize affordable furniture, want to inspect items in-store before buying, value Scandinavian design aesthetics, and don't mind assembly. Choose Amazon if you need vast product selection, fast delivery (especially with Prime), convenience shopping across all categories, and prefer doorstep delivery without visiting physical stores.
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Choose IKEA if
Budget-conscious home decorators, renters, apartment dwellers, and DIY enthusiasts who enjoy hands-on assembly
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| Metric | IKEA | Amazon | Diff |
|---|---|---|---|
| Total Product Selection(items) | ~10,000 | — | — |
| Flat-Pack Assembly Required(% of furniture) | 85% | — | — |
| Average Sale Discount(%) | 10-20% | — | — |
| Premium Upholstered Furniture Rating(stars/5) | 3.8 | — | — |
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Choose Amazon if
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| New Collection Releases (2026)(collections) |
| IKEA PS 2026 (10th generation) |
| — |
| — |
| Annual Revenue (2025)(USD billions) | $46.9 billion | $575 billion | -92% |
| Global Physical Store Locations(stores) | 460+ stores | 0 stores | — |
| Product SKU Count(products) | 10,000+ | 300+ million | -100% |
| Average Standard Delivery Time(business days) | 5-7 days | 1-2 days (Prime) | +300% |
| Entry Membership Cost(USD per year) | Free | $139 | -100% |
| Customer Product Reviews Published(millions) | 12+ million | 250+ million | -95% |
| Renewable Energy Usage(percentage) | 91% | 85% | +7% |
| Annual Revenue(USD billions) | $514 Billion | $514 Billion | — |
| Market Cap(USD) | $1.8 Trillion | $1.8 Trillion | — |
| Global User Base(millions) | 240+ Prime members + broader reach | 240+ Prime members + broader reach | — |
| Seller Commission Rate(%) | 15% base commission | 15% base commission | — |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion | $638 billion | — |
| Mobile App Downloads (All-Time)(millions) | 500+ million | 500+ million | — |
| Market Dominance Share(%) | 40% US e-commerce market share | 40% US e-commerce market share | — |
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | $2.36 trillion (July 2026) | — |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | 15-25% (FBA included) | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | 8-10% annual growth | — |
| Prime/Membership Benefits(members) | 240 million Prime members | 240 million Prime members | — |
| Average Shipping Time(days) | 1-2 days (Prime) | 1-2 days (Prime) | — |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | 40% global e-commerce market share | — |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | $638B (e-commerce only) | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | 240M+ Prime members | — |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | 12-15% (estimated) | — |
| Prime Members(millions) | 220+ | 220+ | — |
| Ad Revenue (2026)(billion USD) | $68.5 | $68.5 | — |
| Prime Day 2026 Revenue(billion USD) | $24.1 | $24.1 | — |
| AI Rufus Interaction Growth(percent) | +210% | +210% | — |
| Free Shipping Minimum(USD) | $35 | $35 | — |
| Standard Non-Perishable Pet Delivery Time(days) | 1-2 days (Prime) | 1-2 days (Prime) | — |
| Pet-Specific Product SKU Count(SKUs) | ~50,000-100,000 (estimated pet section) | ~50,000-100,000 (estimated pet section) | — |
| Total Product Categories(categories) | 500+ million SKUs across all categories | 500+ million SKUs across all categories | — |
| Return Window (Standard Pet Supplies)(days) | 30 days (standard Amazon) | 30 days (standard Amazon) | — |
| Commission Fee (Per Transaction)(%) | 8-45% + 30-50% FBA | 8-45% + 30-50% FBA | — |
| Monthly Base Cost(USD) | $0 (pay per sale) | $0 (pay per sale) | — |
| Built-in Customer Base(millions) | 300+ active customers | 300+ active customers | — |
| Average Time to First Sale(days) | 3-7 days (instant access) | 3-7 days (instant access) | — |
| Brand Customization Level(scale 1-10) | Minimal (2/10) | Minimal (2/10) | — |
| Customer Data Access(percentage) | 0% customer data; Amazon owns relationship | 0% customer data; Amazon owns relationship | — |
| Payment Gateway Options(count) | 1 (Amazon Pay only) | 1 (Amazon Pay only) | — |
| Active Users (2026)(millions) | Amazon 380 million | Amazon 380 million | — |
| Avg Product Price(USD) | $15-50 | $15-50 | — |
| Standard Shipping Time(days) | 5-7 days | 5-7 days | — |
| Avg Customer Rating(stars) | 4.1/5 | 4.1/5 | — |
| Premium Membership Cost($) | Prime $139 | Prime $139 | — |
| Total Active Product Listings(millions) | 300+ million | 300+ million | — |
| Number of Active Sellers(millions) | 2+ million | 2+ million | — |
| Standard Shipping Time (Domestic)(days) | 2 days (Prime) | 2 days (Prime) | — |
| Return Window(days) | 30 days standard | 30 days standard | — |
| Prime/Premium Subscription Cost(USD/year) | $139/year (Prime) | $139/year (Prime) | — |
| Average Customer Rating System(stars) | 4.4/5 average seller rating | 4.4/5 average seller rating | — |
| Mobile App Downloads(millions) | 2.5 billion downloads | 2.5 billion downloads | — |
| Handmade/Artisanal Product Percentage(%) | <2% handmade items | <2% handmade items | — |
| Year Created/Founded | 1994 | 1994 | — |
| Global User Base(millions) | 150+ million customers | 150+ million customers | — |
| AWS Cloud Market Share(%) | 32% | 32% | — |
| Employees(count) | 1.5 million | 1.5 million | — |
| Package/Service Ecosystem(count) | 200+ AWS services | 200+ AWS services | — |
| Market Capitalization(USD trillions) | 2.1 trillion | 2.1 trillion | — |
| Total Product Selection(SKUs) | 500,000+ | 500,000+ | — |
| Average Price Markup vs Wholesale(%) | 20-30% markup | 20-30% markup | — |
| Standard Shipping Delivery Time(business days) | 1-2 days (Prime) | 1-2 days (Prime) | — |
| Grooming Service Availability(locations) | 0 locations | 0 locations | — |
| Subscribe & Save Discount(%) | 5-20% discount | 5-20% discount | — |
| Physical Store Locations (US)(count) | 0 physical stores (online only) | 0 physical stores (online only) | — |
All figures sourced from publicly available data. Last updated Jun 2026.
IKEA
Furniture, home décor, kitchenware, textiles
Amazon
Everything (electronics, clothing, furniture, books, groceries, etc.)🏆
IKEA
5-7 business days
Amazon
1-2 days (Prime members)🏆
IKEA
460+ physical stores worldwide🏆
Amazon
0 physical retail stores (warehouses only)
IKEA
$46.9 billion USD
Amazon
$575 billion USD🏆
IKEA
10,000+ products
Amazon
300+ million products🏆
IKEA
$80-$400🏆
Amazon
$150-$1,200
IKEA
Free (no membership required)🏆
Amazon
$139 USD (Prime subscription)
Yes, IKEA is significantly cheaper for furniture. IKEA's average furniture pieces cost $80-$400, while comparable items on Amazon range from $150-$1,200. However, IKEA prices are lower because items require assembly (saving labor costs), whereas Amazon often offers pre-assembled furniture at higher prices. For budget furniture, IKEA typically saves 40-60% compared to Amazon.
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| Attribute | Amazon | |
|---|---|---|
| Total Product Selection(items) | ~10,000 | — |
| Flat-Pack Assembly Required(% of furniture) | 85% | — |
| Average Sale Discount(%) | 10-20% | — |
| Average Product Price Range($) | $100-$500 | — |
| Average Furniture Price Range(USD) | $80-$400 | $150-$1,200 |
| Annual Membership Cost(USD) | $139 per year | — |
| Furniture Pricing Advantage(%) | Competitive on items under $50 | — |
Show 5 more attributesAvg Product Price(USD) $15-50 — Premium Membership Cost($) Prime $139 — Prime/Premium Subscription Cost(USD/year) $139/year (Prime) — Average Price Markup vs Wholesale(%) 20-30% markup — Subscribe & Save Discount(%) 5-20% discount — | ||
| Premium Upholstered Furniture Rating(stars/5) | 3.8 | — |
| Avg Customer Rating(stars) | 4.1/5 | — |
| Storage Solution Design Rank(industry position) | #1 | — |
| Product Category Focus | All categories (diversified) | — |
| Specialty Pet Food Availability (Exotic/Medical Diets)(inventory depth) | Limited; depends on seller listings | — |
| Q4 2025 Revenue Growth(%) | Undisclosed | — |
| New Collection Releases (2026)(collections) | IKEA PS 2026 (10th generation) | — |
| Annual Revenue (2025)(USD billions) | $46.9 billion | $575 billion |
| Global Physical Store Locations(stores) | 460+ stores | 0 stores |
| Physical Store Locations(count) | 500+ Amazon Go/Fresh stores | — |
| Product SKU Count(products) | 10,000+ | 300+ million |
| Product Categories(count) | 30+ main categories | — |
| Total Product Selection(SKUs) | 500,000+ | — |
| Average Standard Delivery Time(business days) | 5-7 days | 1-2 days (Prime) |
| Average Shipping Time(days) | 1-2 days (Prime) | — |
| Entry Membership Cost(USD per year) | Free | $139 |
| Customer Product Reviews Published(millions) | 12+ million | 250+ million |
| Renewable Energy Usage(percentage) | 91% | 85% |
| Annual Revenue(USD billions) | $514 Billion | — |
| Annual Revenue(USD billions) | $575 billion (2025) | — |
| Market Capitalization(USD trillions) | 2.1 trillion | — |
| Market Cap(USD) | $1.8 Trillion | — |
| Global User Base(millions) | 240+ Prime members + broader reach | — |
| Mobile App Downloads (All-Time)(millions) | 500+ million | — |
| Seller Commission Rate(%) | 15% base commission | — |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | — |
| Commission Fee (Per Transaction)(%) | 8-45% + 30-50% FBA | — |
| Monthly Base Cost(USD) | $0 (pay per sale) | — |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion | — |
| Market Dominance Share(%) | 40% US e-commerce market share | — |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | — |
| AWS Cloud Market Share(%) | 32% | — |
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | — |
| Prime/Membership Members(millions) | 220 million Prime members | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | — |
| Average Delivery Speed(days) | Same-day to 1 day (Prime) | — |
| Return Window(days) | 30 days (standard) | — |
| Annual Revenue(billions USD) | $638 billion | — |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | — |
| Market Capitalization(trillions USD) | $2,360B | — |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | — |
| Gross Margin Trend (Q4 2025)(Basis Points) | Industry average ~40-45% | — |
| Prime/Membership Benefits(members) | 240 million Prime members | — |
| Home Goods Focus(%) | Multi-category general retailer | — |
| Design Curation Tools | Basic category and keyword filters | — |
| In-House Brands(count) | Limited home furniture brands | — |
| Autoship/Subscription Discount Range(Percent) | 5-20% on Subscribe & Save | — |
| Geographic Coverage(states) | 190+ countries and territories | — |
| Prime Members(millions) | 220+ | — |
| Ad Revenue (2026)(billion USD) | $68.5 | — |
| Physical Locations(stores) | Limited | — |
| AI Shopping Assistant(users) | Rufus 250M users | — |
| AI Rufus Interaction Growth(percent) | +210% | — |
| Prime Day 2026 Revenue(billion USD) | $24.1 | — |
| In-Person Support(availability) | Online support only | — |
| Free Shipping Minimum(USD) | $35 | — |
| Standard Non-Perishable Pet Delivery Time(days) | 1-2 days (Prime) | — |
| Standard Shipping Time (Domestic)(days) | 2 days (Prime) | — |
| Pet-Specific Product SKU Count(SKUs) | ~50,000-100,000 (estimated pet section) | — |
| Total Product Categories(categories) | 500+ million SKUs across all categories | — |
| 2025 Pet Supplies Market Position (GMV Rank)(rank) | Not #1 in pet supplies | — |
| Return Window (Standard Pet Supplies)(days) | 30 days (standard Amazon) | — |
| Autoship Subscription Discounts(percent) | Limited pet-specific subscriptions | — |
| Built-in Customer Base(millions) | 300+ active customers | — |
| Average Time to First Sale(days) | 3-7 days (instant access) | — |
| Brand Customization Level(scale 1-10) | Minimal (2/10) | — |
| Customer Data Access(percentage) | 0% customer data; Amazon owns relationship | — |
| Payment Gateway Options(count) | 1 (Amazon Pay only) | — |
| Product Listing Limits(count) | Varies by category and account tier | — |
| Active Users (2026)(millions) | Amazon 380 million | — |
| Standard Shipping Time(days) | 5-7 days | — |
| Standard Shipping Delivery Time(business days) | 1-2 days (Prime) | — |
| Seller Verification(text) | Strict vetting, A9 quality standards | — |
| Total Active Product Listings(millions) | 300+ million | — |
| Number of Active Sellers(millions) | 2+ million | — |
| Return Window(days) | 30 days standard | — |
| Average Customer Rating System(stars) | 4.4/5 average seller rating | — |
| Mobile App Downloads(millions) | 2.5 billion downloads | — |
| Handmade/Artisanal Product Percentage(%) | <2% handmade items | — |
| Year Created/Founded | 1994 | — |
| Global User Base(millions) | 150+ million customers | — |
| Employees(count) | 1.5 million | — |
| Package/Service Ecosystem(count) | 200+ AWS services | — |
| Licensing Model | Proprietary (freemium model) | — |
| Grooming Service Availability(locations) | 0 locations | — |
| Prescription Pharmacy Services(availability) | Not offered; external pharmacy required | — |
| Training Classes Availability(program status) | Not offered | — |
| Physical Store Locations (US)(count) | 0 physical stores (online only) | — |
Side-by-side comparison of numeric attributes