E-commerce giant offering 500,000+ pet products with competitive pricing and fast Prime delivery.
Convenience-focused shoppers wanting maximum selection and fast delivery
General merchandise retailer with 1,950+ stores offering home goods, clothing, groceries, and essentials.
Budget-conscious shoppers who value physical store access and immediate pickup options
Amazon is a global e-commerce and cloud computing giant with 220M Prime members and $638B in annual sales, while Target is a brick-and-mortar retailer with omnichannel capabilities focusing on everyday essentials and fashion. Amazon excels in selection and delivery speed, whereas Target offers in-store convenience and competitive pricing on household items.
Amazon dominates in scale, selection, and delivery speed with its massive e-commerce and cloud infrastructure, making it ideal for convenience-focused shoppers. Target excels in in-store shopping experience, competitive pricing on essentials, and local accessibility, appealing to budget-conscious consumers who value immediate gratification and personalized service. The choice depends on whether you prioritize online convenience or physical store accessibility.
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| Metric | Amazon | Target | Diff |
|---|---|---|---|
| Annual Revenue(USD billions) | $514 Billion | $110 Billion | +367% |
| Market Cap(USD) | $1.8 Trillion | — | — |
| Global User Base(millions) | 240+ Prime members + broader reach | — | — |
| Seller Commission Rate(%) |
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Convenience-focused shoppers wanting maximum selection and fast delivery
Choose Target if
Budget-conscious shoppers who value physical store access and immediate pickup options
| 15% base commission |
| — |
| — |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion | — | — |
| Mobile App Downloads (All-Time)(millions) | 500+ million | — | — |
| Market Dominance Share(%) | 40% US e-commerce market share | — | — |
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | — | — |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | — | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | — | — |
| Prime/Membership Benefits(members) | 240 million Prime members | — | — |
| Average Shipping Time(days) | 1-2 days (Prime) | — | — |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | — | — |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | — | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | — | — |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | — | — |
| Prime Members(millions) | 220+ | — | — |
| Ad Revenue (2026)(billion USD) | $68.5 | — | — |
| Prime Day 2026 Revenue(billion USD) | $24.1 | — | — |
| AI Rufus Interaction Growth(percent) | +210% | — | — |
| Free Shipping Minimum(USD) | $35 | — | — |
| Standard Non-Perishable Pet Delivery Time(days) | 1-2 days (Prime) | — | — |
| Pet-Specific Product SKU Count(SKUs) | ~50,000-100,000 (estimated pet section) | — | — |
| Total Product Categories(categories) | 500+ million SKUs across all categories | — | — |
| Return Window (Standard Pet Supplies)(days) | 30 days (standard Amazon) | — | — |
| Commission Fee (Per Transaction)(%) | 8-45% + 30-50% FBA | — | — |
| Monthly Base Cost(USD) | $0 (pay per sale) | — | — |
| Built-in Customer Base(millions) | 300+ active customers | — | — |
| Average Time to First Sale(days) | 3-7 days (instant access) | — | — |
| Brand Customization Level(scale 1-10) | Minimal (2/10) | — | — |
| Customer Data Access(percentage) | 0% customer data; Amazon owns relationship | — | — |
| Payment Gateway Options(count) | 1 (Amazon Pay only) | — | — |
| Active Users (2026)(millions) | Amazon 380 million | — | — |
| Avg Product Price(USD) | $15-50 | — | — |
| Standard Shipping Time(days) | 5-7 days | — | — |
| Avg Customer Rating(stars) | 4.1/5 | — | — |
| Premium Membership Cost($) | Prime $139 | — | — |
| Total Active Product Listings(millions) | 300+ million | — | — |
| Number of Active Sellers(millions) | 2+ million | — | — |
| Standard Shipping Time (Domestic)(days) | 2 days (Prime) | — | — |
| Return Window(days) | 30 days standard | — | — |
| Prime/Premium Subscription Cost(USD/year) | $139/year (Prime) | — | — |
| Average Customer Rating System(stars) | 4.4/5 average seller rating | — | — |
| Mobile App Downloads(millions) | 2.5 billion downloads | — | — |
| Handmade/Artisanal Product Percentage(%) | <2% handmade items | — | — |
| Annual Revenue (2025)(USD billions) | $575 billion | — | — |
| Global Physical Store Locations(stores) | 0 stores | — | — |
| Product SKU Count(products) | 300+ million | — | — |
| Average Standard Delivery Time(business days) | 1-2 days (Prime) | — | — |
| Entry Membership Cost(USD per year) | $139 | — | — |
| Customer Product Reviews Published(millions) | 250+ million | — | — |
| Renewable Energy Usage(percentage) | 85% | — | — |
| Year Created/Founded | 1994 | — | — |
| Global User Base(millions) | 150+ million customers | — | — |
| AWS Cloud Market Share(%) | 32% | — | — |
| Employees(count) | 1.5 million | — | — |
| Package/Service Ecosystem(count) | 200+ AWS services | — | — |
| Market Capitalization(USD trillions) | 2.1 trillion | — | — |
| Total Product Selection(SKUs) | 500,000+ | ~400,000 | +25% |
| Average Price Markup vs Wholesale(%) | 20-30% markup | — | — |
| Standard Shipping Delivery Time(business days) | 1-2 days (Prime) | — | — |
| Grooming Service Availability(locations) | 0 locations | — | — |
| Subscribe & Save Discount(%) | 5-20% discount | — | — |
| Physical Store Locations (US)(count) | 0 physical stores (online only) | — | — |
| US Stores | ~1,950 | ~1,950 | — |
| Average Price Premium vs Market Baseline(%) | 0% | 0% | — |
| Organic Product Coverage(%) | 18% | 18% | — |
| US Physical Store Locations(stores) | 1,950 | 1,950 | — |
| Prime Member Discount on Select Items(%) | 0% | 0% | — |
| RedCard/Loyalty Discount Rate(%) | 5% | 5% | — |
| Product Categories Available(count) | 12+ (groceries, apparel, home, electronics, beauty, toys, etc.) | 12+ (groceries, apparel, home, electronics, beauty, toys, etc.) | — |
| Average Customer Satisfaction Rating(stars) | 3.8 | 3.8 | — |
| Year Acquired by Parent Company(year) | Publicly traded (founded 1962) | Publicly traded (founded 1962) | — |
| Physical Store Locations(stores) | 1,950+ | 1,950+ | — |
| Furniture Customization Variations Per Item(options) | 2-4 | 2-4 | — |
| Free Shipping Minimum(USD) | $35 (RedCard) / $75 (standard) | $35 (RedCard) / $75 (standard) | — |
| Standard Delivery Time(days) | 1-2 days (in-store pickup) or 2-3 days (delivery) | 1-2 days (in-store pickup) or 2-3 days (delivery) | — |
| Same-Day Delivery Availability(zip codes) | 2,000+ | 2,000+ | — |
| Standard Return Window(days) | 30-120 days (varies by category) | 30-120 days (varies by category) | — |
| Home Furnishings SKU Count(items) | ~15,000 | ~15,000 | — |
All figures sourced from publicly available data. Last updated Jun 2026.
Amazon
Pure e-commerce platform with cloud services
Target
Omnichannel retailer with physical stores
Amazon
$638 billion (2026)🏆
Target
$110+ billion (estimated 2026)
Amazon
Amazon Prime (220M members, $139/year)🏆
Target
Target Circle 360 ($99/year)
Amazon
Amazon Go/Fresh (500+ locations)
Target
1,948+ Target stores nationwide🏆
Amazon
Same-day or next-day (Prime members)🏆
Target
Same-day pickup/delivery in select areas
Amazon
100+ million items across all categories🏆
Target
40+ million items (fashion, household, electronics)
Amazon
30-90 days depending on category
Target
60 days for most items, 90 days Circle members🏆
Amazon
$2.36 trillion (July 2026)🏆
Target
$65+ billion (estimated 2026)
Yes, both offer same-day delivery in select areas. Amazon Prime members get same-day delivery on millions of items, while Target offers same-day pickup and delivery in most metropolitan areas through partnerships and in-store fulfillment.
Dive deeper with these curated resources
| Attribute | Amazon | Target |
|---|---|---|
| Annual Revenue(USD billions) | $514 Billion | $110 Billion |
| Annual Revenue(USD billions) | $575 billion (2025) | — |
| Market Capitalization(USD trillions) | 2.1 trillion | — |
| Market Cap(USD) | $1.8 Trillion | — |
| Global User Base(millions) | 240+ Prime members + broader reach | — |
| Mobile App Downloads (All-Time)(millions) | 500+ million | — |
| Seller Commission Rate(%) | 15% base commission | — |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | — |
| Commission Fee (Per Transaction)(%) | 8-45% + 30-50% FBA | — |
| Monthly Base Cost(USD) | $0 (pay per sale) | — |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion | — |
| Market Dominance Share(%) | 40% US e-commerce market share | — |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | — |
| AWS Cloud Market Share(%) | 32% | — |
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | — |
| Prime/Membership Members(millions) | 220 million Prime members | 60+ million Circle members (estimated) |
| Subscription/Membership Base(Millions) | 240M+ Prime members | — |
| Physical Store Locations(count) | 500+ Amazon Go/Fresh stores | 1,948 Target stores |
| Global Physical Store Locations(stores) | 0 stores | — |
| Average Delivery Speed(days) | Same-day to 1 day (Prime) | Same-day pickup or 1-2 days |
| Return Window(days) | 30 days (standard) | 60-90 days (Circle members get 90) |
| Standard Return Window(days) | 30-120 days (varies by category) | — |
| Annual Membership Cost(USD) | $139 per year | $99 per year |
| Furniture Pricing Advantage(%) | Competitive on items under $50 | — |
| Avg Product Price(USD) | $15-50 | — |
| Premium Membership Cost($) | Prime $139 | — |
| Prime/Premium Subscription Cost(USD/year) | $139/year (Prime) | — |
Show 4 more attributesAverage Furniture Price Range(USD) $150-$1,200 — Average Price Markup vs Wholesale(%) 20-30% markup — Subscribe & Save Discount(%) 5-20% discount — Average Price Premium vs Market Baseline(%) 0% — | ||
| Annual Revenue(billions USD) | $638 billion | $110+ billion |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | — |
| Market Capitalization(trillions USD) | $2,360B | $65 billion |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | — |
| Gross Margin Trend (Q4 2025)(Basis Points) | Industry average ~40-45% | — |
| Prime/Membership Benefits(members) | 240 million Prime members | — |
| Average Shipping Time(days) | 1-2 days (Prime) | — |
| Average Standard Delivery Time(business days) | 1-2 days (Prime) | — |
| Home Goods Focus(%) | Multi-category general retailer | — |
| Design Curation Tools | Basic category and keyword filters | — |
| In-House Brands(count) | Limited home furniture brands | — |
| Product Category Focus | All categories (diversified) | — |
| Specialty Pet Food Availability (Exotic/Medical Diets)(inventory depth) | Limited; depends on seller listings | — |
| Autoship/Subscription Discount Range(Percent) | 5-20% on Subscribe & Save | — |
| Geographic Coverage(states) | 190+ countries and territories | — |
| Prime Members(millions) | 220+ | — |
| Ad Revenue (2026)(billion USD) | $68.5 | — |
| Physical Locations(stores) | Limited | — |
| AI Shopping Assistant(users) | Rufus 250M users | — |
| AI Rufus Interaction Growth(percent) | +210% | — |
| Prime Day 2026 Revenue(billion USD) | $24.1 | — |
| In-Person Support(availability) | Online support only | — |
| Free Shipping Minimum(USD) | $35 | — |
| Standard Non-Perishable Pet Delivery Time(days) | 1-2 days (Prime) | — |
| Standard Shipping Time (Domestic)(days) | 2 days (Prime) | — |
| Pet-Specific Product SKU Count(SKUs) | ~50,000-100,000 (estimated pet section) | — |
| Total Product Categories(categories) | 500+ million SKUs across all categories | — |
| 2025 Pet Supplies Market Position (GMV Rank)(rank) | Not #1 in pet supplies | — |
| Return Window (Standard Pet Supplies)(days) | 30 days (standard Amazon) | — |
| Autoship Subscription Discounts(percent) | Limited pet-specific subscriptions | — |
| Built-in Customer Base(millions) | 300+ active customers | — |
| Average Time to First Sale(days) | 3-7 days (instant access) | — |
| Brand Customization Level(scale 1-10) | Minimal (2/10) | — |
| Customer Data Access(percentage) | 0% customer data; Amazon owns relationship | — |
| Payment Gateway Options(count) | 1 (Amazon Pay only) | — |
| Product Listing Limits(count) | Varies by category and account tier | — |
| Active Users (2026)(millions) | Amazon 380 million | — |
| US Stores | ~1,950 | — |
| Standard Shipping Time(days) | 5-7 days | — |
| Standard Shipping Delivery Time(business days) | 1-2 days (Prime) | — |
| Product Categories(count) | 30+ main categories | 12+ major categories with 40M+ items |
| Product SKU Count(products) | 300+ million | — |
| Total Product Selection(SKUs) | 500,000+ | ~400,000 |
| Furniture Customization Variations Per Item(options) | 2-4 | — |
| Home Furnishings SKU Count(items) | ~15,000 | — |
| Avg Customer Rating(stars) | 4.1/5 | — |
| Seller Verification(text) | Strict vetting, A9 quality standards | — |
| Total Active Product Listings(millions) | 300+ million | — |
| Number of Active Sellers(millions) | 2+ million | — |
| Return Window(days) | 30 days standard | — |
| Average Customer Rating System(stars) | 4.4/5 average seller rating | — |
| Mobile App Downloads(millions) | 2.5 billion downloads | — |
| Handmade/Artisanal Product Percentage(%) | <2% handmade items | — |
| Organic Product Coverage(%) | 18% | — |
| Annual Revenue (2025)(USD billions) | $575 billion | — |
| Entry Membership Cost(USD per year) | $139 | — |
| Free Shipping Minimum(USD) | $35 (RedCard) / $75 (standard) | — |
| Customer Product Reviews Published(millions) | 250+ million | — |
| Renewable Energy Usage(percentage) | 85% | — |
| Year Created/Founded | 1994 | — |
| Global User Base(millions) | 150+ million customers | — |
| Employees(count) | 1.5 million | — |
| Package/Service Ecosystem(count) | 200+ AWS services | — |
| Licensing Model | Proprietary (freemium model) | — |
| Grooming Service Availability(locations) | 0 locations | — |
| Prescription Pharmacy Services(availability) | Not offered; external pharmacy required | — |
| Training Classes Availability(program status) | Not offered | — |
| Physical Store Locations (US)(count) | 0 physical stores (online only) | — |
| US Physical Store Locations(stores) | 1,950 | — |
| Prime Member Discount on Select Items(%) | 0% | — |
| RedCard/Loyalty Discount Rate(%) | 5% | — |
| Product Categories Available(count) | 12+ (groceries, apparel, home, electronics, beauty, toys, etc.) | — |
| Average Customer Satisfaction Rating(stars) | 3.8 | — |
| Year Acquired by Parent Company(year) | Publicly traded (founded 1962) | — |
| Physical Store Locations(stores) | 1,950+ | — |
| Same-Day Delivery Availability(zip codes) | 2,000+ | — |
| Standard Delivery Time(days) | 1-2 days (in-store pickup) or 2-3 days (delivery) | — |
Side-by-side comparison of numeric attributes