Global e-commerce giant with 220M+ Prime members and $68.5B ad revenue in 2026.
Convenience-focused shoppers wanting maximum selection and fast delivery
Omnichannel retailer with 1,948+ stores offering everyday essentials, fashion, and electronics.
Budget-conscious shoppers who value physical store access and immediate pickup options
Amazon is a global e-commerce and cloud computing giant with 220M Prime members and $638B in annual sales, while Target is a brick-and-mortar retailer with omnichannel capabilities focusing on everyday essentials and fashion. Amazon excels in selection and delivery speed, whereas Target offers in-store convenience and competitive pricing on household items.
Amazon dominates in scale, selection, and delivery speed with its massive e-commerce and cloud infrastructure, making it ideal for convenience-focused shoppers. Target excels in in-store shopping experience, competitive pricing on essentials, and local accessibility, appealing to budget-conscious consumers who value immediate gratification and personalized service. The choice depends on whether you prioritize online convenience or physical store accessibility.
Choose Amazon if
Convenience-focused shoppers wanting maximum selection and fast delivery
| Metric | Amazon | Target | Diff |
|---|---|---|---|
| Annual Revenue(USD) | $514 Billion | $110 Billion | +367% |
| Market Cap(USD) | $1.8 Trillion | — | — |
| Global User Base(millions) | 240+ Prime members + broader reach | — | — |
| Seller Commission Rate(%) |
Choose Target if
Budget-conscious shoppers who value physical store access and immediate pickup options
| 15% base commission |
| — |
| — |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion | — | — |
| Mobile App Downloads (All-Time)(millions) | 500+ million | — | — |
| Market Dominance Share(%) | 40% US e-commerce market share | — | — |
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | — | — |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | — | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | — | — |
| Prime/Membership Benefits(members) | 240 million Prime members | — | — |
| Average Shipping Time(days) | 1-2 days (Prime) | — | — |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | — | — |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | — | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | — | — |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | — | — |
| Prime Members(millions) | 220+ | — | — |
| Ad Revenue (2026)(billion USD) | $68.5 | — | — |
| Prime Day 2026 Revenue(billion USD) | $24.1 | — | — |
| AI Rufus Interaction Growth(percent) | +210% | — | — |
| US Stores | ~1,950 | ~1,950 | — |
All figures sourced from publicly available data. Last updated May 2026.
Amazon
Pure e-commerce platform with cloud services
Target
Omnichannel retailer with physical stores
Amazon
$638 billion (2026)🏆
Target
$110+ billion (estimated 2026)
Amazon
Amazon Prime (220M members, $139/year)🏆
Target
Target Circle 360 ($99/year)
Amazon
Amazon Go/Fresh (500+ locations)
Target
1,948+ Target stores nationwide🏆
Amazon
Same-day or next-day (Prime members)🏆
Target
Same-day pickup/delivery in select areas
Amazon
100+ million items across all categories🏆
Target
40+ million items (fashion, household, electronics)
Amazon
30-90 days depending on category
Target
60 days for most items, 90 days Circle members🏆
Amazon
$2.36 trillion (July 2026)🏆
Target
$65+ billion (estimated 2026)
Yes, both offer same-day delivery in select areas. Amazon Prime members get same-day delivery on millions of items, while Target offers same-day pickup and delivery in most metropolitan areas through partnerships and in-store fulfillment.
Dive deeper with these curated resources
| Attribute | Amazon | Target |
|---|---|---|
| Annual Revenue(USD) | $514 Billion | $110 Billion |
| Market Cap(USD) | $1.8 Trillion | — |
| Global User Base(millions) | 240+ Prime members + broader reach | — |
| Mobile App Downloads (All-Time)(millions) | 500+ million | — |
| Seller Commission Rate(%) | 15% base commission | — |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | — |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion | — |
| Market Dominance Share(%) | 40% US e-commerce market share | — |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | — |
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | — |
| Prime/Membership Members(millions) | 220 million Prime members | 60+ million Circle members (estimated) |
| Subscription/Membership Base(Millions) | 240M+ Prime members | — |
| Physical Store Locations(count) | 500+ Amazon Go/Fresh stores | 1,948 Target stores |
| Average Delivery Speed(days) | Same-day to 1 day (Prime) | Same-day pickup or 1-2 days |
| Return Window(days) | 30-90 days (category dependent) | 60-90 days (Circle members get 90) |
| Annual Membership Cost(USD) | $139 per year | $99 per year |
| Furniture Pricing Advantage(%) | Competitive on items under $50 | — |
| Annual Revenue(billions USD) | $638 billion | $110+ billion |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | — |
| Market Capitalization(trillions USD) | $2,360B | $65 billion |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | — |
| Gross Margin Trend (Q4 2025)(Basis Points) | Industry average ~40-45% | — |
| Prime/Membership Benefits(members) | 240 million Prime members | — |
| Average Shipping Time(days) | 1-2 days (Prime) | — |
| Home Goods Focus(%) | Multi-category general retailer | — |
| Design Curation Tools | Basic category and keyword filters | — |
| In-House Brands(count) | Limited home furniture brands | — |
| Product Category Focus | All categories (diversified) | — |
| Autoship/Subscription Discount Range(Percent) | 5-20% on Subscribe & Save | — |
| Geographic Coverage(states) | 190+ countries and territories | — |
| Prime Members(millions) | 220+ | — |
| Ad Revenue (2026)(billion USD) | $68.5 | — |
| Physical Locations(stores) | Limited | — |
| AI Shopping Assistant(users) | Rufus 250M users | — |
| AI Rufus Interaction Growth(percent) | +210% | — |
| Prime Day 2026 Revenue(billion USD) | $24.1 | — |
| Product Categories(count) | All categories | 12+ major categories with 40M+ items |
| In-Person Support(availability) | Online support only | — |
| US Stores | ~1,950 | — |
Side-by-side comparison of numeric attributes