Full Comparison
| Attribute | Amazon | |
|---|---|---|
| Average Product Price(USD) | $1-15 | — |
| Average Item Price(USD) | Temu | — |
| Avg Product Price(USD) | $3-15 | $15-50 |
| Premium Membership Cost($) | Free (optional coins) | Prime $139 |
| Average Item Price Range(USD) | $0.99-$15 | — |
Show 2 more attributesAnnual Membership Cost(USD) $139 per year — Furniture Pricing Advantage(%) Competitive on items under $50 — | ||
| Average Shipping Time(days) | 5-10 days | — |
| Shipping Time(days) | Temu | — |
| Average Shipping Time(days) | 1-2 days (Prime) | — |
| Return Processing Time(days) | 5-10 days | — |
| Return Policy - First Return(cost) | Often free | — |
| Return Policy Duration(days) | Temu | — |
| Return Window(days) | 7-15 days (varies) | 30 days (standard) |
| Return/Refund Policy(days) | 7-30 days | — |
Show 1 more attributeAverage Delivery Speed(days) Same-day to 1 day (Prime) — | ||
| Product Quality Rating(consistency score) | Variable (2-4 stars) | — |
| Avg Customer Rating(stars) | 3.2/5 | 4.1/5 |
| Manufacturing Quality Control(level) | Minimal oversight | — |
| Product Category Focus(primary categories) | Electronics, gadgets, home goods | — |
| Market Launch Year(year) | 2018 | — |
| Countries Served(count) | Temu | — |
| Quality Consistency Rating(score) | Temu | — |
| Customer Satisfaction(%) | Temu | — |
| Active Users (2026)(millions) | Temu 620 million | Amazon 380 million |
| Standard Shipping Time(days) | 21-45 days | 5-7 days |
| Product Categories(count) | 12+ main categories | 30+ main categories |
| Seller Verification(text) | Limited oversight, mostly China-based | Strict vetting, A9 quality standards |
| Average Order Processing Time(days) | 1-2 days | — |
| Average Shipping Duration(days) | 7-14 days | — |
| Product Categories Available(approximate count) | 50M+ listings | — |
| Monthly Active Users(millions) | 400M | — |
| Buyer Protection Coverage(percentage) | Limited coverage | — |
| Platform Founded Year(year) | 2018 | — |
| Annual Revenue(USD) | $514 Billion | — |
| Market Cap(USD) | $1.8 Trillion | — |
| Global User Base(millions) | 240+ Prime members + broader reach | — |
| Mobile App Downloads (All-Time)(millions) | 500+ million | — |
| Seller Commission Rate(%) | 15% base commission | — |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | — |
| Commission Fee (Per Transaction)(%) | 8-45% + 30-50% FBA | — |
| Monthly Base Cost(USD) | $0 (pay per sale) | — |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion | — |
| Market Dominance Share(%) | 40% US e-commerce market share | — |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | — |
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | — |
| Prime/Membership Members(millions) | 220 million Prime members | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | — |
| Physical Store Locations(count) | 500+ Amazon Go/Fresh stores | — |
| Annual Revenue(billions USD) | $638 billion | — |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | — |
| Market Capitalization(trillions USD) | $2,360B | — |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | — |
| Gross Margin Trend (Q4 2025)(Basis Points) | Industry average ~40-45% | — |
| Prime/Membership Benefits(members) | 240 million Prime members | — |
| Home Goods Focus(%) | Multi-category general retailer | — |
| Design Curation Tools | Basic category and keyword filters | — |
| In-House Brands(count) | Limited home furniture brands | — |
| Product Category Focus | All categories (diversified) | — |
| Specialty Pet Food Availability (Exotic/Medical Diets)(inventory depth) | Limited; depends on seller listings | — |
| Autoship/Subscription Discount Range(Percent) | 5-20% on Subscribe & Save | — |
| Geographic Coverage(states) | 190+ countries and territories | — |
| Prime Members(millions) | 220+ | — |
| Ad Revenue (2026)(billion USD) | $68.5 | — |
| Physical Locations(stores) | Limited | — |
| AI Shopping Assistant(users) | Rufus 250M users | — |
| AI Rufus Interaction Growth(percent) | +210% | — |
| Prime Day 2026 Revenue(billion USD) | $24.1 | — |
| In-Person Support(availability) | Online support only | — |
| Free Shipping Minimum(USD) | $35 | — |
| Standard Non-Perishable Pet Delivery Time(days) | 1-2 days (Prime) | — |
| Pet-Specific Product SKU Count(SKUs) | ~50,000-100,000 (estimated pet section) | — |
| Total Product Categories(categories) | 500+ million SKUs across all categories | — |
| 2025 Pet Supplies Market Position (GMV Rank)(rank) | Not #1 in pet supplies | — |
| Return Window (Standard Pet Supplies)(days) | 30 days (standard Amazon) | — |
| Autoship Subscription Discounts(percent) | Limited pet-specific subscriptions | — |
| Built-in Customer Base(millions) | 300+ active customers | — |
| Average Time to First Sale(days) | 3-7 days (instant access) | — |
| Brand Customization Level(scale 1-10) | Minimal (2/10) | — |
| Customer Data Access(percentage) | 0% customer data; Amazon owns relationship | — |
| Payment Gateway Options(count) | 1 (Amazon Pay only) | — |
| Product Listing Limits(count) | Varies by category and account tier | — |
Amazon
Average Product Price(USD)
$1-15
—
Average Item Price(USD)
Temu
—
Avg Product Price(USD)
$3-15
$15-50
Premium Membership Cost($)
Free (optional coins)
Prime $139
Average Item Price Range(USD)
$0.99-$15
—
Show 2 more attributes
Annual Membership Cost(USD)
$139 per year
—
Furniture Pricing Advantage(%)
Competitive on items under $50
—
Average Shipping Time(days)
5-10 days
—
Shipping Time(days)
Temu
—
Average Shipping Time(days)
1-2 days (Prime)
—
Return Processing Time(days)
5-10 days
—
Return Policy - First Return(cost)
Often free
—
Return Policy Duration(days)
Temu
—
Return Window(days)
7-15 days (varies)
30 days (standard)
Return/Refund Policy(days)
7-30 days
—
Show 1 more attribute
Average Delivery Speed(days)
Same-day to 1 day (Prime)
—
Product Quality Rating(consistency score)
Variable (2-4 stars)
—
Avg Customer Rating(stars)
3.2/5
4.1/5
Manufacturing Quality Control(level)
Minimal oversight
—
Product Category Focus(primary categories)
Electronics, gadgets, home goods
—
Market Launch Year(year)
2018
—
Countries Served(count)
Temu
—
Quality Consistency Rating(score)
Temu
—
Customer Satisfaction(%)
Temu
—
Active Users (2026)(millions)
Temu 620 million
Amazon 380 million
Standard Shipping Time(days)
21-45 days
5-7 days
Product Categories(count)
12+ main categories
30+ main categories
Seller Verification(text)
Limited oversight, mostly China-based
Strict vetting, A9 quality standards
Average Order Processing Time(days)
1-2 days
—
Average Shipping Duration(days)
7-14 days
—
Product Categories Available(approximate count)
50M+ listings
—
Monthly Active Users(millions)
400M
—
Buyer Protection Coverage(percentage)
Limited coverage
—
Platform Founded Year(year)
2018
—
Annual Revenue(USD)
$514 Billion
—
Market Cap(USD)
$1.8 Trillion
—
Global User Base(millions)
240+ Prime members + broader reach
—
Mobile App Downloads (All-Time)(millions)
500+ million
—
Seller Commission Rate(%)
15% base commission
—
Fulfillment Cost (FBA/Self)(% of sale)
15-25% (FBA included)
—
Commission Fee (Per Transaction)(%)
8-45% + 30-50% FBA
—
Monthly Base Cost(USD)
$0 (pay per sale)
—
Annual Gross Merchandise Value (GMV)(billions USD)
$638 billion
—
Market Dominance Share(%)
40% US e-commerce market share
—
Market Share (E-Commerce)(%)
40% global e-commerce market share
—
Company Market Capitalization(trillions USD)
$2.36 trillion (July 2026)
—
User Base Growth Rate (YoY)(%)
8-10% annual growth
—
Prime/Membership Members(millions)
220 million Prime members
—
Subscription/Membership Base(Millions)
240M+ Prime members
—
Physical Store Locations(count)
500+ Amazon Go/Fresh stores
—
Annual Revenue(billions USD)
$638 billion
—
Annual Revenue (2025)(Billion USD)
$638B (e-commerce only)
—
Market Capitalization(trillions USD)
$2,360B
—
YoY Revenue Growth (2025)(Percent)
12-15% (estimated)
—
Gross Margin Trend (Q4 2025)(Basis Points)
Industry average ~40-45%
—
Prime/Membership Benefits(members)
240 million Prime members
—
Home Goods Focus(%)
Multi-category general retailer
—
Design Curation Tools
Basic category and keyword filters
—
In-House Brands(count)
Limited home furniture brands
—
Product Category Focus
All categories (diversified)
—
Specialty Pet Food Availability (Exotic/Medical Diets)(inventory depth)
Limited; depends on seller listings
—
Autoship/Subscription Discount Range(Percent)
5-20% on Subscribe & Save
—
Geographic Coverage(states)
190+ countries and territories
—
Prime Members(millions)
220+
—
Ad Revenue (2026)(billion USD)
$68.5
—
Physical Locations(stores)
Limited
—
AI Shopping Assistant(users)
Rufus 250M users
—
AI Rufus Interaction Growth(percent)
+210%
—
Prime Day 2026 Revenue(billion USD)
$24.1
—
In-Person Support(availability)
Online support only
—
Free Shipping Minimum(USD)
$35
—
Standard Non-Perishable Pet Delivery Time(days)
1-2 days (Prime)
—
Pet-Specific Product SKU Count(SKUs)
~50,000-100,000 (estimated pet section)
—
Total Product Categories(categories)
500+ million SKUs across all categories
—
2025 Pet Supplies Market Position (GMV Rank)(rank)
Not #1 in pet supplies
—
Return Window (Standard Pet Supplies)(days)
30 days (standard Amazon)
—
Autoship Subscription Discounts(percent)
Limited pet-specific subscriptions
—
Built-in Customer Base(millions)
300+ active customers
—
Average Time to First Sale(days)
3-7 days (instant access)
—
Brand Customization Level(scale 1-10)
Minimal (2/10)
—
Customer Data Access(percentage)
0% customer data; Amazon owns relationship
—
Payment Gateway Options(count)
1 (Amazon Pay only)
—
Product Listing Limits(count)
Varies by category and account tier
—