Privacy Policy

Welcome to A Versus B (“we”, “us”, or “our”). We operate the website at comparison.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Please read this policy carefully. If you disagree with its terms, please discontinue use of the site.

1. Information We Collect

We may collect information about you in several ways:

1.1 Information You Provide Directly

When you contact us via our contact form or email, we collect the name, email address, subject, and message body you provide. This information is used solely to respond to your inquiry and is not used for marketing without your explicit consent.

1.2 Automatically Collected Information

When you visit A Versus B , our servers and third-party analytics services automatically collect certain technical information, including:

• IP address (anonymized where required by applicable law)
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring URLs
• Device type and screen resolution
• Date and time of access

This data helps us understand how our site is used so we can improve it. It is not used to identify individual users.

2. Cookies and Tracking Technologies

A Versus B uses cookies and similar tracking technologies to enhance your experience and gather analytics data. Cookies are small text files placed on your device.

Types of Cookies We Use

• Essential cookies: Required for the website to function correctly. These cannot be disabled.
• Analytics cookies: Used to collect information about how visitors use the site (e.g., pages visited, session duration). This data is aggregated and anonymous.
• Preference cookies: Remember your settings (such as display preferences) to personalize your experience.
• Advertising cookies: Where applicable, used to serve relevant advertisements. We only use advertising cookies where you have provided consent or where permitted by law.

You can control or delete cookies through your browser settings. Disabling cookies may affect certain features of the site.

3. Analytics

We use third-party analytics services, which may include Google Analytics, to understand traffic patterns and usage behavior. These services may set their own cookies and collect information in accordance with their own privacy policies.

Where we use Google Analytics, we have enabled IP anonymization. You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Analytics data is retained in aggregated, anonymized form. We do not sell analytics data to third parties.

4. Third-Party Services

Our website may include integrations with or links to third-party services including, but not limited to:

• Analytics providers (e.g., Google Analytics)
• Content delivery networks (CDNs)
• Advertising networks (where applicable)
• Embedded media or data providers

These third parties have their own privacy policies, which govern how they handle your data. We are not responsible for the privacy practices of third-party services. We encourage you to review their policies before interacting with their content.

5. How We Use Your Information

We use the information we collect to:

• Operate and improve the A Versus B website and its features
• Respond to your inquiries and support requests
• Analyze site usage and optimize content performance
• Detect, prevent, and address technical issues and abuse
• Comply with applicable legal obligations
• Send transactional communications (e.g., replies to contact form submissions)

6. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share information in the following limited circumstances:

• Service providers: We may share data with trusted vendors who assist us in operating the site (e.g., hosting providers, analytics services), subject to confidentiality obligations.
• Legal requirements: We may disclose information if required to do so by law or in response to valid legal process (e.g., subpoena, court order).
• Business transfers: In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of that transaction.
• Protection of rights: We may disclose information to protect the rights, property, or safety of A Versus B , our users, or others.

7. Your Rights

Depending on your location, you may have certain rights regarding your personal data, including:

• Right of access: Request a copy of the personal data we hold about you.
• Right to rectification: Request correction of inaccurate or incomplete data.
• Right to erasure: Request deletion of your personal data, subject to certain exceptions.
• Right to restrict processing: Request that we limit how we use your data.
• Right to data portability: Receive your data in a structured, machine-readable format.
• Right to object: Object to processing of your personal data in certain circumstances.

To exercise any of these rights, please contact us at contact@comparison.com. We will respond within 30 days.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this policy, or as required by law:

• Contact form submissions are retained for up to 24 months.
• Aggregated analytics data may be retained indefinitely in anonymized form.
• Server log files are typically retained for 90 days.

When data is no longer needed, it is securely deleted or anonymized in accordance with our data disposal procedures.

9. Data Security

We implement industry-standard technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include HTTPS encryption, access controls, and regular security reviews. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

10. Children's Privacy

A Versus B is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at contact@comparison.com and we will take steps to delete such information promptly.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We take appropriate steps to ensure that any such transfers comply with applicable data protection laws and that your data remains protected to the standards described in this policy.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

Your continued use of A Versus B after any changes constitutes your acceptance of the revised Privacy Policy.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: