E-commerce giant offering 500,000+ pet products with competitive pricing and fast Prime delivery.
Quick home decor purchases under $50, fast delivery needs, and buyers who value Prime membership benefits
Online-only home furnishings and decor marketplace with 14+ million products.
Major furniture purchases, home renovation projects, and design-conscious shoppers seeking expert curation and better prices on large items
Amazon is a general e-commerce giant with 240M Prime members and $638B in annual sales, offering competitive pricing and fast shipping across all categories. Wayfair is a home-focused specialist with curated furniture and decor selections, excelling in style-based discovery and large furniture pieces with 20-40% better pricing on sofas and major items.
Amazon dominates for small home decor items, fast shipping, and overall convenience thanks to Prime membership, while Wayfair excels for furniture shopping with superior pricing, curation, and design tools. Choose Amazon for quick purchases under $50 and fast delivery; choose Wayfair for major furniture investments where you need expert curation and better value.
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Quick home decor purchases under $50, fast delivery needs, and buyers who value Prime membership benefits
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| Metric | Amazon | Wayfair | Diff |
|---|---|---|---|
| Annual Revenue(USD billions) | $514 Billion | — | — |
| Market Cap(USD) | $1.8 Trillion | — | — |
| Global User Base(millions) | 240+ Prime members + broader reach | — | — |
| Seller Commission Rate(%) | 15% base commission | — | — |
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Choose Wayfair if
Major furniture purchases, home renovation projects, and design-conscious shoppers seeking expert curation and better prices on large items
| Annual Gross Merchandise Value (GMV)(billions USD) |
| $638 billion |
| — |
| — |
| Mobile App Downloads (All-Time)(millions) | 500+ million | — | — |
| Market Dominance Share(%) | 40% US e-commerce market share | — | — |
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | — | — |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | — | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | — | — |
| Prime/Membership Benefits(members) | 240 million Prime members | No membership program | — |
| Furniture Pricing Advantage(%) | Competitive on items under $50 | 20-40% better on large furniture | — |
| Average Shipping Time(days) | 1-2 days (Prime) | 3-7 days standard | -70% |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | ~2-3% home furniture segment | +1500% |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | — | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | — | — |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | — | — |
| Prime Members(millions) | 220+ | — | — |
| Ad Revenue (2026)(billion USD) | $68.5 | — | — |
| Prime Day 2026 Revenue(billion USD) | $24.1 | — | — |
| AI Rufus Interaction Growth(percent) | +210% | — | — |
| Free Shipping Minimum(USD) | $35 | — | — |
| Standard Non-Perishable Pet Delivery Time(days) | 1-2 days (Prime) | — | — |
| Pet-Specific Product SKU Count(SKUs) | ~50,000-100,000 (estimated pet section) | — | — |
| Total Product Categories(categories) | 500+ million SKUs across all categories | — | — |
| Return Window (Standard Pet Supplies)(days) | 30 days (standard Amazon) | — | — |
| Commission Fee (Per Transaction)(%) | 8-45% + 30-50% FBA | — | — |
| Monthly Base Cost(USD) | $0 (pay per sale) | — | — |
| Built-in Customer Base(millions) | 300+ active customers | — | — |
| Average Time to First Sale(days) | 3-7 days (instant access) | — | — |
| Brand Customization Level(scale 1-10) | Minimal (2/10) | — | — |
| Customer Data Access(percentage) | 0% customer data; Amazon owns relationship | — | — |
| Payment Gateway Options(count) | 1 (Amazon Pay only) | — | — |
| Active Users (2026)(millions) | Amazon 380 million | — | — |
| Avg Product Price(USD) | $15-50 | — | — |
| Standard Shipping Time(days) | 5-7 days | — | — |
| Avg Customer Rating(stars) | 4.1/5 | — | — |
| Premium Membership Cost($) | Prime $139 | — | — |
| Total Active Product Listings(millions) | 300+ million | — | — |
| Number of Active Sellers(millions) | 2+ million | — | — |
| Standard Shipping Time (Domestic)(days) | 2 days (Prime) | — | — |
| Return Window(days) | 30 days standard | — | — |
| Prime/Premium Subscription Cost(USD/year) | $139/year (Prime) | — | — |
| Average Customer Rating System(stars) | 4.4/5 average seller rating | — | — |
| Mobile App Downloads(millions) | 2.5 billion downloads | — | — |
| Handmade/Artisanal Product Percentage(%) | <2% handmade items | — | — |
| Annual Revenue (2025)(USD billions) | $575 billion | — | — |
| Global Physical Store Locations(stores) | 0 stores | — | — |
| Product SKU Count(products) | 300+ million | — | — |
| Average Standard Delivery Time(business days) | 1-2 days (Prime) | — | — |
| Entry Membership Cost(USD per year) | $139 | — | — |
| Customer Product Reviews Published(millions) | 250+ million | — | — |
| Renewable Energy Usage(percentage) | 85% | — | — |
| Year Created/Founded | 1994 | — | — |
| Global User Base(millions) | 150+ million customers | — | — |
| AWS Cloud Market Share(%) | 32% | — | — |
| Employees(count) | 1.5 million | — | — |
| Package/Service Ecosystem(count) | 200+ AWS services | — | — |
| Market Capitalization(USD trillions) | 2.1 trillion | — | — |
| Total Product Selection(SKUs) | 500,000+ | 14,000,000+ | -96% |
| Average Price Markup vs Wholesale(%) | 20-30% markup | — | — |
| Standard Shipping Delivery Time(business days) | 1-2 days (Prime) | — | — |
| Grooming Service Availability(locations) | 0 locations | — | — |
| Subscribe & Save Discount(%) | 5-20% discount | — | — |
| Physical Store Locations (US)(count) | 0 physical stores (online only) | — | — |
| Total Product Selection(items) | 14,000,000+ | 14,000,000+ | — |
| Flat-Pack Assembly Required(% of furniture) | 25% | 25% | — |
| Average Sale Discount(%) | 40-70% | 40-70% | — |
| Premium Upholstered Furniture Rating(stars/5) | 4.5 | 4.5 | — |
| Q4 2025 Revenue Growth(%) | 7.8% | 7.8% | — |
| Physical Store Locations(stores) | 0 (online-only) | 0 (online-only) | — |
| Furniture Customization Variations Per Item(options) | 8-12 | 8-12 | — |
| Free Shipping Minimum(USD) | $35 | $35 | — |
| Standard Delivery Time(days) | 7-21 days | 7-21 days | — |
| Standard Return Window(days) | 30 days | 30 days | — |
| Home Furnishings SKU Count(items) | 14,000,000+ | 14,000,000+ | — |
All figures sourced from publicly available data. Last updated Jun 2026.
Amazon
General e-commerce marketplace
Wayfair
Home goods and furniture specialist🏆
Amazon
Broad but mixed quality from third-party sellers
Wayfair
Curated home decor and furniture focus🏆
Amazon
Competitive for items under $50
Wayfair
20-40% better on sofas and major pieces🏆
Amazon
Prime: 1-2 days standard delivery🏆
Wayfair
3-7 days depending on item size
Amazon
240M members with extensive benefits🏆
Wayfair
No equivalent membership program
Amazon
Basic category filters
Wayfair
Advanced style-based filters and design inspiration🏆
Amazon
Limited home furniture brands
Wayfair
Extensive proprietary home brands🏆
Amazon
Extensive reviews across all categories🏆
Wayfair
Solid reviews focused on home goods
Wayfair typically offers 20-40% better pricing on large furniture items like sofas and dining sets due to its specialty focus and direct manufacturer relationships. Amazon is more competitive for small decor items under $50. Your choice depends on what you're buying.
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| Attribute | Amazon | |
|---|---|---|
| Annual Revenue(USD billions) | $514 Billion | — |
| Annual Revenue(USD billions) | $575 billion (2025) | — |
| Market Capitalization(USD trillions) | 2.1 trillion | — |
| Market Cap(USD) | $1.8 Trillion | — |
| Global User Base(millions) | 240+ Prime members + broader reach | — |
| Mobile App Downloads (All-Time)(millions) | 500+ million | — |
| Seller Commission Rate(%) | 15% base commission | — |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | — |
| Commission Fee (Per Transaction)(%) | 8-45% + 30-50% FBA | — |
| Monthly Base Cost(USD) | $0 (pay per sale) | — |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion | — |
| Market Dominance Share(%) | 40% US e-commerce market share | — |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | ~2-3% home furniture segment |
| AWS Cloud Market Share(%) | 32% | — |
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | — |
| Prime/Membership Members(millions) | 220 million Prime members | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | — |
| Physical Store Locations(count) | 500+ Amazon Go/Fresh stores | — |
| Global Physical Store Locations(stores) | 0 stores | — |
| Average Delivery Speed(days) | Same-day to 1 day (Prime) | — |
| Return Window(days) | 30 days (standard) | — |
| Standard Return Window(days) | 30 days | — |
| Annual Membership Cost(USD) | $139 per year | — |
| Furniture Pricing Advantage(%) | Competitive on items under $50 | 20-40% better on large furniture |
| Avg Product Price(USD) | $15-50 | — |
| Premium Membership Cost($) | Prime $139 | — |
| Prime/Premium Subscription Cost(USD/year) | $139/year (Prime) | — |
Show 5 more attributesAverage Furniture Price Range(USD) $150-$1,200 — Average Price Markup vs Wholesale(%) 20-30% markup — Subscribe & Save Discount(%) 5-20% discount — Average Sale Discount(%) 40-70% — Average Product Price Range($) $50-$2,000+ — | ||
| Annual Revenue(billions USD) | $638 billion | ~$15 billion (2025 estimate) |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | — |
| Market Capitalization(trillions USD) | $2,360B | — |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | — |
| Gross Margin Trend (Q4 2025)(Basis Points) | Industry average ~40-45% | — |
| Prime/Membership Benefits(members) | 240 million Prime members | No membership program |
| Average Shipping Time(days) | 1-2 days (Prime) | 3-7 days standard |
| Average Standard Delivery Time(business days) | 1-2 days (Prime) | — |
| Home Goods Focus(%) | Multi-category general retailer | Home goods specialist |
| Design Curation Tools | Basic category and keyword filters | Advanced style-based filters and mood boards |
| In-House Brands(count) | Limited home furniture brands | 20+ proprietary home brands |
| Product Category Focus | All categories (diversified) | — |
| Specialty Pet Food Availability (Exotic/Medical Diets)(inventory depth) | Limited; depends on seller listings | — |
| Storage Solution Design Rank(industry position) | #4 | — |
| Autoship/Subscription Discount Range(Percent) | 5-20% on Subscribe & Save | — |
| Geographic Coverage(states) | 190+ countries and territories | — |
| Prime Members(millions) | 220+ | — |
| Ad Revenue (2026)(billion USD) | $68.5 | — |
| Physical Locations(stores) | Limited | — |
| AI Shopping Assistant(users) | Rufus 250M users | — |
| AI Rufus Interaction Growth(percent) | +210% | — |
| Prime Day 2026 Revenue(billion USD) | $24.1 | — |
| In-Person Support(availability) | Online support only | — |
| Free Shipping Minimum(USD) | $35 | — |
| Standard Non-Perishable Pet Delivery Time(days) | 1-2 days (Prime) | — |
| Standard Shipping Time (Domestic)(days) | 2 days (Prime) | — |
| Pet-Specific Product SKU Count(SKUs) | ~50,000-100,000 (estimated pet section) | — |
| Total Product Categories(categories) | 500+ million SKUs across all categories | — |
| 2025 Pet Supplies Market Position (GMV Rank)(rank) | Not #1 in pet supplies | — |
| Return Window (Standard Pet Supplies)(days) | 30 days (standard Amazon) | — |
| Autoship Subscription Discounts(percent) | Limited pet-specific subscriptions | — |
| Built-in Customer Base(millions) | 300+ active customers | — |
| Average Time to First Sale(days) | 3-7 days (instant access) | — |
| Brand Customization Level(scale 1-10) | Minimal (2/10) | — |
| Customer Data Access(percentage) | 0% customer data; Amazon owns relationship | — |
| Payment Gateway Options(count) | 1 (Amazon Pay only) | — |
| Product Listing Limits(count) | Varies by category and account tier | — |
| Active Users (2026)(millions) | Amazon 380 million | — |
| Standard Shipping Time(days) | 5-7 days | — |
| Standard Shipping Delivery Time(business days) | 1-2 days (Prime) | — |
| Product Categories(count) | 30+ main categories | — |
| Product SKU Count(products) | 300+ million | — |
| Total Product Selection(SKUs) | 500,000+ | 14,000,000+ |
| Furniture Customization Variations Per Item(options) | 8-12 | — |
| Home Furnishings SKU Count(items) | 14,000,000+ | — |
| Avg Customer Rating(stars) | 4.1/5 | — |
| Premium Upholstered Furniture Rating(stars/5) | 4.5 | — |
| Seller Verification(text) | Strict vetting, A9 quality standards | — |
| Total Active Product Listings(millions) | 300+ million | — |
| Number of Active Sellers(millions) | 2+ million | — |
| Return Window(days) | 30 days standard | — |
| Average Customer Rating System(stars) | 4.4/5 average seller rating | — |
| Mobile App Downloads(millions) | 2.5 billion downloads | — |
| Handmade/Artisanal Product Percentage(%) | <2% handmade items | — |
| Annual Revenue (2025)(USD billions) | $575 billion | — |
| Entry Membership Cost(USD per year) | $139 | — |
| Free Shipping Minimum(USD) | $35 | — |
| Customer Product Reviews Published(millions) | 250+ million | — |
| Renewable Energy Usage(percentage) | 85% | — |
| Year Created/Founded | 1994 | — |
| Global User Base(millions) | 150+ million customers | — |
| Employees(count) | 1.5 million | — |
| Package/Service Ecosystem(count) | 200+ AWS services | — |
| Licensing Model | Proprietary (freemium model) | — |
| Grooming Service Availability(locations) | 0 locations | — |
| Prescription Pharmacy Services(availability) | Not offered; external pharmacy required | — |
| Training Classes Availability(program status) | Not offered | — |
| Physical Store Locations (US)(count) | 0 physical stores (online only) | — |
| Total Product Selection(items) | 14,000,000+ | — |
| Flat-Pack Assembly Required(% of furniture) | 25% | — |
| Physical Store Locations(stores) | 0 (online-only) | — |
| Same-Day Delivery Availability(zip codes) | Limited metros only | — |
| Q4 2025 Revenue Growth(%) | 7.8% | — |
| New Collection Releases (2026)(collections) | Multiple brand updates | — |
| Standard Delivery Time(days) | 7-21 days | — |
Side-by-side comparison of numeric attributes