Amazon vs Wayfair
A
Amazon
Global e-commerce giant with 220M+ Prime members and $68.5B ad revenue in 2026.
Quick home decor purchases under $50, fast delivery needs, and buyers who value Prime membership benefits
VS
Wayfair
Home-focused e-commerce specialist with curated furniture and design-centric shopping
Major furniture purchases, home renovation projects, and design-conscious shoppers seeking expert curation and better prices on large items
Short Answer
Amazon is a general e-commerce giant with 240M Prime members and $638B in annual sales, offering competitive pricing and fast shipping across all categories. Wayfair is a home-focused specialist with curated furniture and decor selections, excelling in style-based discovery and large furniture pieces with 20-40% better pricing on sofas and major items.
Our Verdict
Amazon dominates for small home decor items, fast shipping, and overall convenience thanks to Prime membership, while Wayfair excels for furniture shopping with superior pricing, curation, and design tools. Choose Amazon for quick purchases under $50 and fast delivery; choose Wayfair for major furniture investments where you need expert curation and better value.
Amazon10
5Wayfair
Choose Amazon if
Quick home decor purchases under $50, fast delivery needs, and buyers who value Prime membership benefits
Key Differences at a Glance
🔹
Primary Focus: Wayfair wins (Home goods and furniture specialist vs General e-commerce marketplace)
🔹
Product Selection for Furniture: Wayfair wins (Curated home decor and furniture focus vs Broad but mixed quality from third-party sellers)
🔹
Pricing on Large Furniture: Wayfair wins (20-40% better on sofas and major pieces vs Competitive for items under $50)
Key Facts & Figures
| Metric | Amazon | Wayfair | Diff |
|---|---|---|---|
| Annual Revenue(USD) | $514 Billion | — | — |
| Market Cap(USD) | $1.8 Trillion | — | — |
| Global User Base(millions) | 240+ Prime members + broader reach | — | — |
| Seller Commission Rate(%) | 15% base commission | — | — |
Key Differences
Amazon
Attribute
Wayfair
General e-commerce marketplace
Primary Focus
Home goods and furniture specialist🏆
Broad but mixed quality from third-party sellers
Product Selection for Furniture
Curated home decor and furniture focus🏆
Competitive for items under $50
Pricing on Large Furniture
20-40% better on sofas and major pieces
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Last updated: April 25, 2026AI generated
