Amazon vs eBay
A
Amazon
Global e-commerce giant with 220M+ Prime members and $68.5B ad revenue in 2026.
Retailers selling new products, brands seeking scale, sellers needing managed fulfillment and access to millions of buyers
VS
eBay
Global auction and fixed-price marketplace hosting 2.3+ billion listings across virtually all product categories.
Vintage dealers, collectibles sellers, liquidators, small-batch producers, and sellers prioritizing profit margins over volume
Short Answer
Amazon is a curated marketplace dominated by new products and Prime fulfillment, while eBay is an auction-based platform specializing in used, vintage, and collectible items with lower seller fees. Amazon offers greater reach and convenience, whereas eBay provides better margins for sellers of niche and second-hand goods.
Our Verdict
Amazon dominates in reach, convenience, and market share, making it ideal for sellers of new retail products seeking maximum exposure. eBay excels for niche sellers, vintage dealers, and those seeking lower fees and direct customer relationships. The choice depends on your product type and business model rather than overall platform superiority.
Amazon9.3
5.7eBay
Choose Amazon if
Retailers selling new products, brands seeking scale, sellers needing managed fulfillment and access to millions of buyers
Key Differences at a Glance
🔹
Business Model: eBay wins (Pure marketplace (auction + fixed price) vs First-party sales + third-party marketplace)
🔹
Seller Fees: eBay wins (12.9% commission + optional insertion fees vs 15% commission + FBA fees)
🔹
Product Category Focus: New retail products vs Used, vintage, collectibles, niche items
Key Facts & Figures
| Metric | Amazon | eBay | Diff |
|---|---|---|---|
| Annual Revenue(USD) | $514 Billion | — | — |
| Market Cap(USD) | $1.8 Trillion | — | — |
| Global User Base(millions) | 240+ Prime members + broader reach | 132 million active users | +82% |
| Seller Commission Rate(%) |
Key Differences
Amazon
Attribute
eBay
First-party sales + third-party marketplace
Business Model
Pure marketplace (auction + fixed price)🏆
15% commission + FBA fees
Seller Fees
12.9% commission + optional insertion fees🏆
New retail products
Product Category Focus
Used, vintage, collectibles, niche items
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Last updated: April 25, 2026AI generated
