DR
Daniel RozinEditor-in-Chief
2 min read
Amazon vs eBay 2026: Which Platform Is Better?
VS
eBay
Peer-to-peer marketplace specializing in auctions, used items, and collectibles with flexible seller policies.
Vintage dealers, collectibles sellers, liquidators, small-batch producers, and sellers prioritizing profit margins over volume
Score63%
249 attributes8 differences16 pros/cons
Quick Answer
AI SummaryAmazon is a curated marketplace dominated by new products and Prime fulfillment, while eBay is an auction-based platform specializing in used, vintage, and collectible items with lower seller fees. Amazon offers greater reach and convenience, whereas eBay provides better margins for sellers of niche and second-hand goods.
Read full verdictAmazon dominates in reach, convenience, and market share, making it ideal for sellers of new retail products seeking maximum exposure. eBay excels for niche sellers, vintage dealers, and those seeking lower fees and direct customer relationships. The choice depends on your product type and business model rather than overall platform superiority.
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A
Choose Amazon if
Best pickRetailers selling new products, brands seeking scale, sellers needing managed fulfillment and access to millions of buyers
Choose eBay if
Vintage dealers, collectibles sellers, liquidators, small-batch producers, and sellers prioritizing profit margins over volume
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Key Differences at a Glance
- Business Model:✓ eBay wins(Pure marketplace (auction + fixed price) vs First-party sales + third-party marketplace)
- Seller Fees:✓ eBay wins(12.9% commission + optional insertion fees vs 15% commission + FBA fees)
- Product Category Focus:New retail products vs Used, vintage, collectibles, niche items
Key Facts & Figures
202 numeric metrics compared
| Metric | Amazon | eBay | Ratio |
|---|---|---|---|
| Market Cap(USD) | $1.8 Trillion | — | — |
| Global User Base(millions) | 240+ Prime members + broader reach | 132 million active users | |
| Seller Commission Rate(%) | 15% base commission | 12.9% base commission | |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion | $85-95 billion | |
| Mobile App Downloads (All-Time)(millions) | 500+ million | 476 million | |
| Market Dominance Share(%) | 40% US e-commerce market share | 8-10% US e-commerce market share | |
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | $72 billion (July 2026) | |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | Variable based on shipping chosen | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | 0% (flat 2024-2026) | |
| Prime/Membership Benefits(members) | 240 million Prime members | — | — |
| Average Shipping Time(days) | 1-2 days (Prime) | — | — |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | — | — |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | — | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | — | — |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | — | — |
| Prime Members(millions) | 220+ | — | — |
| Ad Revenue (2026)(billion USD) | $68.5 | — | — |
| Prime Day 2026 Revenue(billion USD) | $24.1 | — | — |
| AI Rufus Interaction Growth(percent) | +210% | — | — |
| Free Shipping Minimum(USD) | $35 | — | — |
| Standard Non-Perishable Pet Delivery Time(days) | 1-2 days (Prime) | — | — |
| Pet-Specific Product SKU Count(SKUs) | ~50,000-100,000 (estimated pet section) | — | — |
| Total Product Categories(categories) | 500+ million SKUs across all categories | — | — |
| Return Window (Standard Pet Supplies)(days) | 30 days (standard Amazon) | — | — |
| Commission Fee (Per Transaction)(%) | 8-45% + 30-50% FBA | — | — |
| Monthly Base Cost(USD) | $0 (pay per sale) | — | — |
| Built-in Customer Base(millions) | 300+ active customers | — | — |
| Average Time to First Sale(days) | 2 days (FBA enabled) | — | — |
| Brand Customization Level(scale 1-10) | Minimal (2/10) | — | — |
| Customer Data Access(percentage) | 0% customer data; Amazon owns relationship | — | — |
| Payment Gateway Options(count) | 1 (Amazon Pay only) | — | — |
| Active Users (2026)(millions) | Amazon 380 million | — | — |
| Avg Product Price(USD) | $15-50 | — | — |
| Standard Shipping Time(days) | 5-7 days | — | — |
| Avg Customer Rating(stars) | 4.1/5 | — | — |
| Premium Membership Cost($) | Prime $139 | — | — |
| Number of Active Sellers(millions) | 2+ million | — | — |
| Standard Shipping Time (Domestic)(days) | 2 days (Prime) | — | — |
| Prime/Premium Subscription Cost(USD/year) | $139/year (Prime) | — | — |
| Average Customer Rating System(stars) | 4.4/5 average seller rating | — | — |
| Mobile App Downloads(millions) | 2.5 billion downloads | — | — |
| Handmade/Artisanal Product Percentage(%) | <2% handmade items | — | — |
| Annual Revenue (2025)(USD billions) | $575 billion | — | — |
| Global Physical Store Locations(stores) | 0 stores | — | — |
| Product SKU Count(count) | ~350 million | — | — |
| Average Standard Delivery Time(days) | 2 days (Prime) / 5-7 days (standard) | — | — |
| Entry Membership Cost(USD per year) | $139 | — | — |
| Customer Product Reviews Published(millions) | 250+ million | — | — |
| Renewable Energy Usage(percentage) | 85% | — | — |
| Year Created/Founded | 1994 | — | — |
| Global User Base(millions) | 150+ million customers | — | — |
| AWS Cloud Market Share(percent) | 32% | — | — |
| Employees(count) | 1.5 million | — | — |
| Package/Service Ecosystem(count) | 200+ AWS services | — | — |
| Market Capitalization(USD) | 2.1 trillion | — | — |
| Total Product Selection(number of SKUs) | 500,000+ | — | — |
| Average Price Markup vs Wholesale(%) | 20-30% markup | — | — |
| Standard Shipping Delivery Time(business days) | 1-2 days (Prime) | — | — |
| Grooming Service Availability(locations) | 0 locations | — | — |
| Physical Store Locations (US)(locations) | 0 | — | — |
| Average Product Price Index(% difference from market average) | -12% | — | — |
| Product Selection(items) | 2,000,000+ | — | — |
| Loyalty Program Cost(USD per year) | $139 | — | — |
| Customer Review Rating(out of 5 stars) | 4.4 | — | — |
| Average Shipping Speed(days) | 2-3 days (Prime) | — | — |
| Average Product Price Index (baseline=100)(relative price) | 100 | — | — |
| Product Description Accuracy Rate(%) | 96% | — | — |
| Active Global Users(millions) | 150M | — | — |
| Non-Delivery/Lost Package Rate(%) | 0.3% | — | — |
| Annual Revenue(USD Billions) | $575B (2024) | — | — |
| Standard Delivery Time(days) | 1-2 days (Prime) | — | — |
| US Grocery Market Share(%) | 2.1% | — | — |
| Estimated Active Users(millions) | 310M | — | — |
| Available Product SKUs(millions) | 300M+ | — | — |
| Customer Satisfaction Score(out of 10) | 68/100 | — | — |
| Physical Store Count(locations) | 0 (e-commerce only) | — | — |
| Product Catalog Size(SKUs) | 798 million | — | — |
| Membership Cost (Annual)(USD) | $139 (Prime basic tier) | — | — |
| Operating Margin(%) | 7.2% | — | — |
| Member Renewal Rate(percent) | ~85% (estimated) | — | — |
| Median Delivery Time(days) | 1-2 days (Prime members in metro areas) | — | — |
| Number of Beauty Brands(brands) | 500+ brands | — | — |
| Average Price Difference on Beauty Products(% below MSRP) | 10-25% discount below MSRP | — | — |
| Product Return Window(days) | 30 days | — | — |
| Free Samples per Purchase(samples) | 0 | — | — |
| Fastest Delivery Speed (Prime/Premium)(business days) | Same-day or 1-day with Prime | — | — |
| Loyalty Rewards Earn Rate(% cash back) | Varies; typically 1-5% with Prime | — | — |
| Total Product Categories(categories) | 40+ categories | — | — |
| Total Annual Revenue(USD (billions)) | $575 billion | — | — |
| US E-commerce Market Share(%) | 41% | — | — |
| Annual Membership Cost (Standard Plan)(USD) | $139 (Prime) | — | — |
| Cloud/Tech Services Revenue(USD (billions)) | $88 billion (AWS) | — | — |
| Estimated Available Products(millions) | 300+ million | — | — |
| Average Delivery Time (Standard)(days) | 1-2 days (Prime) | — | — |
| Monthly Active Users(users) | 2,100 million | — | — |
| Average Product Price(USD) | $25-75 | — | — |
| Buyer Protection Duration(days) | 180 days (A-to-Z Guarantee) | — | — |
| Total Products Available(millions) | 500+ million | — | — |
| Global Annual Revenue (2024)(billion USD) | $575 billion | — | — |
| Prime/Premium Membership Cost(USD/year) | $139/year | — | — |
| Standard Return Window(days) | 30 days | — | — |
| Prime Eligible Items with Two-Day Shipping(millions) | 100+ million items | — | — |
| Average Furniture Delivery Time(weeks) | 2-3 weeks | — | — |
| Free Shipping Threshold (Standard Members)(USD) | $35 (with Prime; $100 without) | — | — |
| Number of Home Brands(brands) | 500+ furniture brands available | — | — |
| Average Beauty Product Price Comparison (Foundation)(USD) | $39 | — | — |
| Number of Beauty Brands Available(brands) | 500+ | — | — |
| Return Window for Members(days) | 30 days | — | — |
| Standard Shipping Time(business days) | 1-2 days with Prime | — | — |
| Prime/Loyalty Annual Cost(USD/year) | $139 (Prime) | — | — |
| Customer Review Average Rating (Beauty Products)(stars) | 4.2 stars | — | — |
| Total Active Product Listings(millions) | 350+ million | — | — |
| Average Shipping Time (Standard)(days) | 1-2 days (Prime) | — | — |
| Prime/Membership Cost (Annual)(USD) | $139/year | — | — |
| Seller Commission/Fees(percent) | Up to 45% (varies by category) | — | — |
| Return Window (Standard Policy)(days) | 30 days standard | — | — |
| Customer Trust Rating(percent) | 91% trust Amazon (2024) | — | — |
| Percentage of Small/Independent Sellers(percent) | 65% third-party sellers (mostly resellers/aggregators) | — | — |
| Pet Category Market Share (U.S. Online)(%) | 18% | — | — |
| Same-Day Delivery Cities(cities) | 3,500 cities (Prime 2-hour) | — | — |
| Free Shipping Threshold(USD) | $35 | — | — |
| Auto-Delivery Maximum Discount(%) | 20% | — | — |
| Customer Service Response Time(hours) | 24-48 hours average | — | — |
| Annual Revenue (2024)(USD billions) | $575B | — | — |
| Total Product Selection(SKUs/products) | 300+ million | — | — |
| Prime/Membership Annual Cost(USD) | $139 | — | — |
| Standard Delivery Speed (Prime)(days) | 1-2 days | — | — |
| Same-Day Service Availability(metro areas) | 100+ metro areas (Prime) | — | — |
| 2024 Annual Revenue (US)(billions USD) | $575.5 | — | — |
| Market Valuation (2024)(billions USD) | $2,100+ | — | — |
| Total Product SKUs (Pet Category)(SKUs) | ~50,000 pet products | — | — |
| Auto-Ship Discount Maximum(percent off) | 5-20% Subscribe & Save | — | — |
| Customer Satisfaction Rating(percent) | 89% (J.D. Power 2024) | — | — |
| Market Share (US Pet E-commerce)(percent) | 12% (includes pet products) | — | — |
| Physical Store Locations(count) | 0 pet stores | — | — |
| Online Product Selection(SKUs) | 50,000+ pet listings | — | — |
| Standard Shipping Speed(days) | 1-2 days (Prime members) | — | — |
| Average Price Premium(%) | Baseline (lowest) | — | — |
| Loyalty Program Cash Back(%) | 5% with Prime Visa | — | — |
| Subscribe & Save Discount(%) | Up to 20% discount | — | — |
| Average Customer Review Rating(stars) | 4.2/5 stars | — | — |
| Average Delivery Time (US Standard)(days) | 2-3 days (Prime) | — | — |
| Price Premium vs Temu(%) | 100-150% higher (standard retail markup) | — | — |
| Buyer Protection Success Rate(%) | 94% disputes resolved in buyer favor | — | — |
| Average Customer Review Rating(stars) | 4.2/5 (verified reviews with photo proof) | — | — |
| Product Return/Defect Rate(%) | ~8-12% average return rate | — | — |
| Prime/+ Membership Cost(USD per year) | $139 (Prime) | — | — |
| Refund Processing Time (if approved)(days) | 5-10 business days | — | — |
| Number of Physical Locations(stores) | 0 stores (digital-only) | — | — |
| Average Furniture Price Point(USD) | $400-900 | — | — |
| Market Capitalization(USD Trillions) | $2.1T | — | — |
| Countries with Operations(countries) | 190+ countries | — | — |
| 2024 Total Revenue(USD Billions) | $575.5B | $73.6B | |
| Standard Seller Commission Rate(%) | 15% | 12.9% | |
| Average Delivery Speed (US)(days) | 1-2 days (Prime) | 5-7 days | |
| Active Seller Population(millions) | ~9 million | ~25 million registered | |
| Buyer Protection Window(days) | 180 days (A-to-Z Guarantee) | 180 days (Money Back Guarantee) | |
| Listed Product Categories(count) | 40+ primary categories | 15+ primary categories | |
| Prime/Paid Membership Cost(USD annual) | $139/year (Prime) | $99.99/year (eBay Plus - discontinued 2024) | — |
| Estimated Dispute/Fraud Rate(%) | 2-3% | 6-8% | |
| Product Selection (SKUs)(items) | 500,000+ | — | — |
| Average Price on Popular Items(% difference) | 15-25% cheaper | — | — |
| Grooming Service Locations(locations) | 0 locations | — | — |
| Prime/Loyalty Cost (Annual)(USD) | Prime: $139/year | — | — |
| Standard Shipping Cost(USD) | Free with Prime (or $5-7 without) | — | — |
| Fastest Delivery Option(hours) | Same-day Prime (select areas only) | — | — |
| Loyalty Program Reward Rate(% cash back) | 2% on select categories | — | — |
| Specialty Services Offered(count) | None (retail only) | — | — |
| Average Clothing Price(USD) | $25-50 | — | — |
| Standard Delivery Time(days) | 1-2 days (Prime) | — | — |
| Product Categories Available(count) | ~25 (all categories) | — | — |
| Return Window(days) | 30 days (free) | — | — |
| Average Item Return Rate(percent) | 5-10% | — | — |
| New Items Added Weekly(count) | 100,000+ items | — | — |
| Prime/Membership Cost(USD/year) | $139/year | — | — |
| Monthly Cost (Starter Plan)(USD) | $0 (no monthly fee) | — | — |
| Transaction Fee per Sale(%) | 8-45% (avg 15%) | — | — |
| Monthly Active Buyers Accessible(millions) | 309 million (as of 2024) | — | — |
| Profit Margin Retention (Example: $100 sale)(USD profit) | $55 (after 15% referral + 30% FBA avg) | — | — |
| Support Response Time(minutes) | 12-48 hours (seller support varies) | — | — |
| Online Product Selection(millions of SKUs) | 350+ million | — | — |
| U.S. Physical Store Locations(stores) | ~600 (Whole Foods) | — | — |
| Same-Day Delivery Coverage(% of U.S. population) | 35+ major metros | — | — |
| Grocery Price Index vs Baseline(percent difference) | +10% (premium) | — | — |
| AWS Revenue (Annual)(USD billions) | $80+B | — | — |
| Average Pet Food Price (25 lb bag, premium brand)(USD) | $52-62 | — | — |
| Physical Store Locations (US)(stores) | 0 (dedicated pet stores) | — | — |
| Veterinary Service Locations(clinics) | 0 | — | — |
| Customer Review Average (Pet Products)(stars) | 4.2 | — | — |
| Prime/Loyalty Membership Cost(USD/year) | $139/year (Prime) | — | — |
| Total Product SKUs(millions) | 300+ million | — | — |
| Standard Shipping Time(days) | 1-2 days (Prime) | — | — |
| Physical Store Locations(stores) | 0 stores | — | — |
| Same-Day Pickup Locations(locations) | Select metros only | — | — |
| Annual Membership Cost(USD) | $139/year (Prime) | — | — |
| Return Window(days) | 60 days (Prime members) | — | — |
| Electronics Price Premium vs Competitors(percent) | -3% (2-5% cheaper) | — | — |
| Geek Squad Support Locations(locations) | None | — | — |
| Active Buyers(millions) | 134 million (2026) | 134 million (2026) | |
| Active Sellers(millions) | 18.3 million (2026) | 18.3 million (2026) | |
| Active Listings(billions) | 2.3+ billion (2026) | 2.3+ billion (2026) | |
| Year-over-Year Growth(percent) | Flat/stagnant 2024-2026 | Flat/stagnant 2024-2026 |
Sourced from publicly available data ·
Key Differences
8 attributes compared head-to-head
A
4AmazonAmazon leads1 tie
Amazon
Attribute
eBay
- First-party sales + third-party marketplaceBusiness ModelPure marketplace (auction + fixed price)(winner)
- 15% commission + FBA feesSeller Fees12.9% commission + optional insertion fees(winner)
- New retail productsProduct Category FocusUsed, vintage, collectibles, niche items
- 240+ million Prime members worldwide(winner)Active User Base132 million monthly active users
- 500+ million all-time downloads(winner)Mobile App Downloads476+ million all-time downloads
- FBA (Fulfillment by Amazon) - fully managed(winner)Fulfillment OptionsSelf-fulfillment or managed shipping
- $638 billion(winner)Annual GMV (2026)$85-95 billion (estimated)
- Moderate to high - algorithm-dependentSeller Learning CurveLow - direct buyer-seller interaction(winner)
- Business Model
Amazon
First-party sales + third-party marketplace
eBay
Pure marketplace (auction + fixed price)(winner)
- Seller Fees
Amazon
15% commission + FBA fees
eBay
12.9% commission + optional insertion fees(winner)
- Product Category Focus
Amazon
New retail products
eBay
Used, vintage, collectibles, niche items
- Active User Base
Amazon
240+ million Prime members worldwide(winner)
eBay
132 million monthly active users
- Mobile App Downloads
Amazon
500+ million all-time downloads(winner)
eBay
476+ million all-time downloads
Full Comparison
| Attribute | Amazon | eBay |
|---|---|---|
| Market Cap(USD) | $1.8 Trillion | — |
| Global User Base(millions) | 240+ Prime members + broader reach(winner) | 132 million active users |
| Mobile App Downloads (All-Time)(millions) | 500+ million(winner) | 476 million |
| Monthly Active Users(users) | 2,100 million | — |
| Monthly Active Buyers Accessible(millions) | 309 million (as of 2024) | — |
| Seller Commission Rate(%) | 15% base commission | 12.9% base commission(winner) |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | Variable based on shipping chosen |
| Commission Fee (Per Transaction)(%) | 8-45% + 30-50% FBA | — |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion(winner) | $85-95 billion |
| Active Global Users(millions) | 150M | — |
| Active Seller Population(millions) | ~9 million | ~25 million registered(winner) |
| Market Dominance Share(%) | 40% US e-commerce market share(winner) | 8-10% US e-commerce market share |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | — |
| AWS Cloud Market Share(percent) | 32% | — |
| US Grocery Market Share(%) | 2.1% | — |
| US E-commerce Market Share(%) | 41% | — |
Show 1 more attributePet Category Market Share (U.S. Online)(%) 18% — | ||
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026)(winner) | $72 billion (July 2026) |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth(winner) | 0% (flat 2024-2026) |
| Year-over-Year Growth(percent) | Flat/stagnant 2024-2026 | — |
| Prime/Membership Members(millions) | 220 million Prime members | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | — |
| Physical Store Locations(count) | 500+ Amazon Go/Fresh stores | — |
| Global Physical Store Locations(stores) | 0 stores | — |
| Physical Store Count(locations) | 0 (e-commerce only) | — |
| Physical Store Locations(count) | 0 pet stores | — |
| Number of Physical Locations(stores) | 0 stores (digital-only) | — |
Show 1 more attributeU.S. Physical Store Locations(stores) ~600 (Whole Foods) — | ||
| Average Delivery Speed(days) | Same-day to 1 day (Prime) | — |
| Return Window(days) | 30 days (standard) | — |
| Product Return Window(days) | 30 days | — |
| Refund Processing Time (if approved)(days) | 5-10 business days | — |
| Return Window(days) | 60 days (Prime members) | — |
| Annual Membership Cost(USD) | $139 per year | — |
| Furniture Pricing Advantage(%) | Competitive on items under $50 | — |
| Monthly Base Cost(USD) | $0 (pay per sale) | — |
| Avg Product Price(USD) | $15-50 | — |
| Premium Membership Cost($) | Prime $139 | — |
Show 27 more attributesPrime/Premium Subscription Cost(USD/year) $139/year (Prime) — Average Furniture Price Range(USD) $150-$1,200 — Average Price Markup vs Wholesale(%) 20-30% markup — Average Product Price Index(% difference from market average) -12% — Average Product Price Index (baseline=100)(relative price) 100 — Membership Cost (Annual)(USD) $139 (Prime basic tier) — Annual Membership Cost (Standard Plan)(USD) $139 (Prime) — Average Product Price(USD) $25-75 — Average Beauty Product Price Comparison (Foundation)(USD) $39 — Free Shipping Threshold(USD) $35 — Auto-Delivery Maximum Discount(%) 20% — Prime/Membership Annual Cost(USD) $139 — Auto-Ship Discount Maximum(percent off) 5-20% Subscribe & Save — Average Price Premium(%) Baseline (lowest) — Price Premium vs Temu(%) 100-150% higher (standard retail markup) — Prime/+ Membership Cost(USD per year) $139 (Prime) — Average Furniture Price Point(USD) $400-900 — Average Price on Popular Items(% difference) 15-25% cheaper — Average Clothing Price(USD) $25-50 — Prime/Membership Cost(USD/year) $139/year — Monthly Cost (Starter Plan)(USD) $0 (no monthly fee) — Transaction Fee per Sale(%) 8-45% (avg 15%) — Grocery Price Index vs Baseline(percent difference) +10% (premium) — Average Pet Food Price (25 lb bag, premium brand)(USD) $52-62 — Prime/Loyalty Membership Cost(USD/year) $139/year (Prime) — Annual Membership Cost(USD) $139/year (Prime) — Electronics Price Premium vs Competitors(percent) -3% (2-5% cheaper) — | ||
| Annual Revenue(billions USD) | $638 billion | — |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | — |
| Market Capitalization(trillions USD) | $2,360B | — |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | — |
| Gross Margin Trend (Q4 2025)(Basis Points) | Industry average ~40-45% | — |
Show 7 more attributesAnnual Revenue (2025)(USD billions) $575 billion — Annual Revenue(USD Billions) $575B (2024) — Operating Margin(%) 7.2% — Total Annual Revenue(USD (billions)) $575 billion — Global Annual Revenue (2024)(billion USD) $575 billion — Market Capitalization(USD Trillions) $2.1T — 2024 Total Revenue(USD Billions) $575.5B $73.6B | ||
| Prime/Membership Benefits(members) | 240 million Prime members | — |
| Loyalty Program Cost(USD per year) | $139 | — |
| Prime/Loyalty Annual Cost(USD/year) | $139 (Prime) | — |
| Prime/Paid Membership Cost(USD annual) | $139/year (Prime) | $99.99/year (eBay Plus - discontinued 2024) |
| Prime/Loyalty Cost (Annual)(USD) | Prime: $139/year | — |
| Average Shipping Time(days) | 1-2 days (Prime) | — |
| Average Shipping Speed(days) | 2-3 days (Prime) | — |
| Standard Delivery Time(days) | 1-2 days (Prime) | — |
| Same-Day Delivery Cities(cities) | 3,500 cities (Prime 2-hour) | — |
| Average Delivery Speed (US)(days) | 1-2 days (Prime)(winner) | 5-7 days |
Show 2 more attributesStandard Delivery Time(days) 1-2 days (Prime) — Same-Day Delivery Coverage(% of U.S. population) 35+ major metros — | ||
| Home Goods Focus(%) | Multi-category general retailer | — |
| Primary Seller Type | General merchants and resellers | — |
| Design Curation Tools | Basic category and keyword filters | — |
| In-House Brands(count) | Limited home furniture brands | — |
| Product Category Focus | All categories (diversified) | All categories, generalist |
| Specialty Pet Food Availability (Exotic/Medical Diets)(inventory depth) | Limited; depends on seller listings | — |
| Autoship/Subscription Discount Range(Percent) | 5-20% on Subscribe & Save | — |
| Geographic Coverage(states) | 190+ countries and territories | — |
| Prime Members(millions) | 220+ | — |
| Member Renewal Rate(percent) | ~85% (estimated) | — |
| Ad Revenue (2026)(billion USD) | $68.5 | — |
| Physical Locations(stores) | Limited | — |
| Physical Store Locations (US)(locations) | 0 | — |
| AI Shopping Assistant(users) | Rufus 250M users | — |
| AI Rufus Interaction Growth(percent) | +210% | — |
| Prime Day 2026 Revenue(billion USD) | $24.1 | — |
| In-Person Support(availability) | Online support only | — |
| Free Shipping Minimum(USD) | $35 | — |
| Standard Non-Perishable Pet Delivery Time(days) | 1-2 days (Prime) | — |
| Standard Shipping Time (Domestic)(days) | 2 days (Prime) | — |
| Pet-Specific Product SKU Count(SKUs) | ~50,000-100,000 (estimated pet section) | — |
| Total Product Categories(categories) | 500+ million SKUs across all categories | — |
| Product Selection(items) | 2,000,000+ | — |
| Total Product SKUs (Pet Category)(SKUs) | ~50,000 pet products | — |
| New Items Added Weekly(count) | 100,000+ items | — |
Show 1 more attributeActive Listings(billions) 2.3+ billion (2026) — | ||
| 2025 Pet Supplies Market Position (GMV Rank)(rank) | Not #1 in pet supplies | — |
| Return Window (Standard Pet Supplies)(days) | 30 days (standard Amazon) | — |
| Return Window(days) | 30 days (free) | — |
| Autoship Subscription Discounts(percent) | Limited pet-specific subscriptions | — |
| Built-in Customer Base(millions) | 300+ active customers | — |
| Average Time to First Sale(days) | 2 days (FBA enabled) | — |
| Brand Customization Level(scale 1-10) | Minimal (2/10) | — |
| Customer Data Access(percentage) | 0% customer data; Amazon owns relationship | — |
| Payment Gateway Options(count) | 1 (Amazon Pay only) | — |
| Package/Service Ecosystem(count) | 200+ AWS services | — |
| Product Listing Limits(count) | Varies by category and account tier | — |
| Active Users (2026)(millions) | Amazon 380 million | — |
| Standard Shipping Time(days) | 5-7 days | — |
| Standard Shipping Delivery Time(business days) | 1-2 days (Prime) | — |
| Standard Shipping Speed(days) | 1-2 days (Prime members) | — |
| Fastest Delivery Option(hours) | Same-day Prime (select areas only) | — |
| Standard Shipping Time(days) | 1-2 days (Prime) | — |
| Product Categories(count) | 30+ main categories | — |
| Product SKU Count(count) | ~350 million | — |
| Available Product SKUs(millions) | 300M+ | — |
| Number of Beauty Brands(brands) | 500+ brands | — |
| Total Product Categories(categories) | 40+ categories | — |
Show 11 more attributesEstimated Available Products(millions) 300+ million — Total Products Available(millions) 500+ million — Number of Home Brands(brands) 500+ furniture brands available — Number of Beauty Brands Available(brands) 500+ — Total Active Product Listings(millions) 350+ million — Total Product Selection(SKUs/products) 300+ million — Online Product Selection(SKUs) 50,000+ pet listings — Product Selection (SKUs)(items) 500,000+ — Product Categories Available(count) ~25 (all categories) — Online Product Selection(millions of SKUs) 350+ million — Total Product SKUs(millions) 300+ million — | ||
| Avg Customer Rating(stars) | 4.1/5 | — |
| Customer Review Average Rating (Beauty Products)(stars) | 4.2 stars | — |
| Average Item Return Rate(percent) | 5-10% | — |
| Customer Review Average (Pet Products)(stars) | 4.2 | — |
| Seller Verification(text) | Strict vetting, A9 quality standards | — |
| Number of Active Sellers(millions) | 2+ million | — |
| Average Customer Rating System(stars) | 4.4/5 average seller rating | — |
| Mobile App Downloads(millions) | 2.5 billion downloads | — |
| Estimated Active Users(millions) | 310M | — |
| Handmade/Artisanal Product Percentage(%) | <2% handmade items | — |
| Average Standard Delivery Time(days) | 2 days (Prime) / 5-7 days (standard) | — |
| Entry Membership Cost(USD per year) | $139 | — |
| Prime/Premium Membership Cost(USD/year) | $139/year | — |
| Free Shipping Threshold (Standard Members)(USD) | $35 (with Prime; $100 without) | — |
| Prime/Membership Cost (Annual)(USD) | $139/year | — |
| Customer Product Reviews Published(millions) | 250+ million | — |
| Renewable Energy Usage(percentage) | 85% | — |
| Year Created/Founded | 1994 | — |
| Global User Base(millions) | 150+ million customers | — |
| Annual Revenue(USD billion) | $575 billion (2025) | — |
| Employees(count) | 1.5 million | — |
| Licensing Model | Proprietary (freemium model) | — |
| Market Capitalization(USD) | 2.1 trillion | — |
| Total Product Selection(number of SKUs) | 500,000+ | — |
| Grooming Service Availability(locations) | 0 locations | — |
| Prescription Pharmacy Services(availability) | Not offered; external pharmacy required | — |
| Training Classes Availability(program status) | Not offered | — |
| In-Store Grooming Services(availability) | Not available | — |
| Professional Veterinarians(on-staff) | No | — |
Show 9 more attributesInterior Design Service(cost) Not available — In-Store Beauty Consultation Available No — Pharmacy Services Limited (no pet Rx) — Grooming & Veterinary Services(availability) Not offered — Assembly Service Cost (Average)(USD) Not offered — Grooming Service Locations(locations) 0 locations — Specialty Services Offered(count) None (retail only) — Grooming Service Availability(locations) Not available — Veterinary Service Locations(clinics) 0 — | ||
| Customer Review Rating(out of 5 stars) | 4.4 | — |
| Average Customer Review Rating(stars) | 4.2/5 stars | — |
| Product Description Accuracy Rate(%) | 96% | — |
| Non-Delivery/Lost Package Rate(%) | 0.3% | — |
| Data Privacy Compliance(text) | GDPR/CCPA Compliant | — |
| Buyer Protection Coverage(USD) | $2,500 (A-to-z Guarantee) | — |
| Customer Satisfaction Score(out of 10) | 68/100 | — |
| Product Catalog Size(SKUs) | 798 million | — |
| Median Delivery Time(days) | 1-2 days (Prime members in metro areas) | — |
| Physical Store Locations(stores) | 0 stores | — |
| Same-Day Pickup Locations(locations) | Select metros only | — |
| Average Price Difference on Beauty Products(% below MSRP) | 10-25% discount below MSRP | — |
| Free Samples per Purchase(samples) | 0 | — |
| Fastest Delivery Speed (Prime/Premium)(business days) | Same-day or 1-day with Prime | — |
| Standard Free Shipping Threshold(USD) | $0 with Prime / $25 without | — |
| Average Delivery Time (Standard)(days) | 1-2 days (Prime) | — |
| Prime Eligible Items with Two-Day Shipping(millions) | 100+ million items | — |
| Average Furniture Delivery Time(weeks) | 2-3 weeks | — |
Show 4 more attributesStandard Shipping Time(business days) 1-2 days with Prime — Standard Delivery Speed (Prime)(days) 1-2 days — Same-Day Service Availability(metro areas) 100+ metro areas (Prime) — Standard Shipping Cost(USD) Free with Prime (or $5-7 without) — | ||
| Loyalty Rewards Earn Rate(% cash back) | Varies; typically 1-5% with Prime | — |
| Cloud/Tech Services Revenue(USD (billions)) | $88 billion (AWS) | — |
| Buyer Protection Duration(days) | 180 days (A-to-Z Guarantee) | — |
| Standard Return Window(days) | 30 days | — |
| Return Window (Standard Policy)(days) | 30 days standard | — |
| Buyer Protection Success Rate(%) | 94% disputes resolved in buyer favor | — |
| Data Privacy/Regulatory Status | US-regulated, transparent data policies | — |
| Return Window for Members(days) | 30 days | — |
| Average Shipping Time (Standard)(days) | 1-2 days (Prime) | — |
| Seller Commission/Fees(percent) | Up to 45% (varies by category) | — |
| Customer Trust Rating(percent) | 91% trust Amazon (2024) | — |
| Percentage of Small/Independent Sellers(percent) | 65% third-party sellers (mostly resellers/aggregators) | — |
| Customer Service Response Time(hours) | 24-48 hours average | — |
| Annual Revenue (2024)(USD billions) | $575B | — |
| 2024 Annual Revenue (US)(billions USD) | $575.5 | — |
| Market Valuation (2024)(billions USD) | $2,100+ | — |
| Q1 2026 GMS(billions USD) | Not publicly disclosed | — |
| Customer Satisfaction Rating(percent) | 89% (J.D. Power 2024) | — |
| Market Share (US Pet E-commerce)(percent) | 12% (includes pet products) | — |
| Loyalty Program Cash Back(%) | 5% with Prime Visa | — |
| Loyalty Program Reward Rate(% cash back) | 2% on select categories | — |
| Subscribe & Save Discount(%) | Up to 20% discount | — |
| Average Delivery Time (US Standard)(days) | 2-3 days (Prime) | — |
| Average Customer Review Rating(stars) | 4.2/5 (verified reviews with photo proof) | — |
| Product Return/Defect Rate(%) | ~8-12% average return rate | — |
| Counterfeit/Knockoff Risk(relative risk level) | Low (seller suspension policy enforced) | — |
| Countries with Operations(countries) | 190+ countries | — |
| Standard Seller Commission Rate(%) | 15% | 12.9%(winner) |
| Buyer Protection Window(days) | 180 days (A-to-Z Guarantee) | 180 days (Money Back Guarantee) |
| Listed Product Categories(count) | 40+ primary categories(winner) | 15+ primary categories |
| Estimated Dispute/Fraud Rate(%) | 2-3%(winner) | 6-8% |
| Customer Data Ownership(percentage) | 0% - Amazon owns customer relationship | — |
| Design & Customization Freedom(level) | Limited - Amazon template only, no custom branding | — |
| Profit Margin Retention (Example: $100 sale)(USD profit) | $55 (after 15% referral + 30% FBA avg) | — |
| Support Response Time(minutes) | 12-48 hours (seller support varies) | — |
| AWS Revenue (Annual)(USD billions) | $80+B | — |
| Physical Store Locations (US)(stores) | 0 (dedicated pet stores) | — |
| Geek Squad Support Locations(locations) | None | — |
| Active Buyers(millions) | 134 million (2026) | — |
| Active Sellers(millions) | 18.3 million (2026) | — |
| Market Position | Global generalist leader | — |
AAmazon
eBayMarket Cap(USD)
$1.8 Trillion
—
Global User Base(millions)
240+ Prime members + broader reach
132 million active users
Mobile App Downloads (All-Time)(millions)
500+ million
476 million
Monthly Active Users(users)
2,100 million
—
Monthly Active Buyers Accessible(millions)
309 million (as of 2024)
—
Seller Commission Rate(%)
15% base commission
12.9% base commission
Fulfillment Cost (FBA/Self)(% of sale)
15-25% (FBA included)
Variable based on shipping chosen
Commission Fee (Per Transaction)(%)
8-45% + 30-50% FBA
—
Annual Gross Merchandise Value (GMV)(billions USD)
$638 billion
$85-95 billion
Active Global Users(millions)
150M
—
Active Seller Population(millions)
~9 million
~25 million registered
Market Dominance Share(%)
40% US e-commerce market share
8-10% US e-commerce market share
Market Share (E-Commerce)(%)
40% global e-commerce market share
—
AWS Cloud Market Share(percent)
32%
—
US Grocery Market Share(%)
2.1%
—
US E-commerce Market Share(%)
41%
—
Show 1 more attribute
Pet Category Market Share (U.S. Online)(%)
18%
—
Company Market Capitalization(trillions USD)
$2.36 trillion (July 2026)
$72 billion (July 2026)
User Base Growth Rate (YoY)(%)
8-10% annual growth
0% (flat 2024-2026)
Year-over-Year Growth(percent)
Flat/stagnant 2024-2026
—
Prime/Membership Members(millions)
220 million Prime members
—
Subscription/Membership Base(Millions)
240M+ Prime members
—
Physical Store Locations(count)
500+ Amazon Go/Fresh stores
—
Global Physical Store Locations(stores)
0 stores
—
Physical Store Count(locations)
0 (e-commerce only)
—
Physical Store Locations(count)
0 pet stores
—
Number of Physical Locations(stores)
0 stores (digital-only)
—
Show 1 more attribute
U.S. Physical Store Locations(stores)
~600 (Whole Foods)
—
Average Delivery Speed(days)
Same-day to 1 day (Prime)
—
Return Window(days)
30 days (standard)
—
Product Return Window(days)
30 days
—
Refund Processing Time (if approved)(days)
5-10 business days
—
Return Window(days)
60 days (Prime members)
—
Annual Membership Cost(USD)
$139 per year
—
Furniture Pricing Advantage(%)
Competitive on items under $50
—
Monthly Base Cost(USD)
$0 (pay per sale)
—
Avg Product Price(USD)
$15-50
—
Premium Membership Cost($)
Prime $139
—
Show 27 more attributes
Prime/Premium Subscription Cost(USD/year)
$139/year (Prime)
—
Average Furniture Price Range(USD)
$150-$1,200
—
Average Price Markup vs Wholesale(%)
20-30% markup
—
Average Product Price Index(% difference from market average)
-12%
—
Average Product Price Index (baseline=100)(relative price)
100
—
Membership Cost (Annual)(USD)
$139 (Prime basic tier)
—
Annual Membership Cost (Standard Plan)(USD)
$139 (Prime)
—
Average Product Price(USD)
$25-75
—
Average Beauty Product Price Comparison (Foundation)(USD)
$39
—
Free Shipping Threshold(USD)
$35
—
Auto-Delivery Maximum Discount(%)
20%
—
Prime/Membership Annual Cost(USD)
$139
—
Auto-Ship Discount Maximum(percent off)
5-20% Subscribe & Save
—
Average Price Premium(%)
Baseline (lowest)
—
Price Premium vs Temu(%)
100-150% higher (standard retail markup)
—
Prime/+ Membership Cost(USD per year)
$139 (Prime)
—
Average Furniture Price Point(USD)
$400-900
—
Average Price on Popular Items(% difference)
15-25% cheaper
—
Average Clothing Price(USD)
$25-50
—
Prime/Membership Cost(USD/year)
$139/year
—
Monthly Cost (Starter Plan)(USD)
$0 (no monthly fee)
—
Transaction Fee per Sale(%)
8-45% (avg 15%)
—
Grocery Price Index vs Baseline(percent difference)
+10% (premium)
—
Average Pet Food Price (25 lb bag, premium brand)(USD)
$52-62
—
Prime/Loyalty Membership Cost(USD/year)
$139/year (Prime)
—
Annual Membership Cost(USD)
$139/year (Prime)
—
Electronics Price Premium vs Competitors(percent)
-3% (2-5% cheaper)
—
Annual Revenue(billions USD)
$638 billion
—
Annual Revenue (2025)(Billion USD)
$638B (e-commerce only)
—
Market Capitalization(trillions USD)
$2,360B
—
YoY Revenue Growth (2025)(Percent)
12-15% (estimated)
—
Gross Margin Trend (Q4 2025)(Basis Points)
Industry average ~40-45%
—
Show 7 more attributes
Annual Revenue (2025)(USD billions)
$575 billion
—
Annual Revenue(USD Billions)
$575B (2024)
—
Operating Margin(%)
7.2%
—
Total Annual Revenue(USD (billions))
$575 billion
—
Global Annual Revenue (2024)(billion USD)
$575 billion
—
Market Capitalization(USD Trillions)
$2.1T
—
2024 Total Revenue(USD Billions)
$575.5B
$73.6B
Prime/Membership Benefits(members)
240 million Prime members
—
Loyalty Program Cost(USD per year)
$139
—
Prime/Loyalty Annual Cost(USD/year)
$139 (Prime)
—
Prime/Paid Membership Cost(USD annual)
$139/year (Prime)
$99.99/year (eBay Plus - discontinued 2024)
Prime/Loyalty Cost (Annual)(USD)
Prime: $139/year
—
Average Shipping Time(days)
1-2 days (Prime)
—
Average Shipping Speed(days)
2-3 days (Prime)
—
Standard Delivery Time(days)
1-2 days (Prime)
—
Same-Day Delivery Cities(cities)
3,500 cities (Prime 2-hour)
—
Average Delivery Speed (US)(days)
1-2 days (Prime)
5-7 days
Show 2 more attributes
Standard Delivery Time(days)
1-2 days (Prime)
—
Same-Day Delivery Coverage(% of U.S. population)
35+ major metros
—
Home Goods Focus(%)
Multi-category general retailer
—
Primary Seller Type
General merchants and resellers
—
Design Curation Tools
Basic category and keyword filters
—
In-House Brands(count)
Limited home furniture brands
—
Product Category Focus
All categories (diversified)
All categories, generalist
Specialty Pet Food Availability (Exotic/Medical Diets)(inventory depth)
Limited; depends on seller listings
—
Autoship/Subscription Discount Range(Percent)
5-20% on Subscribe & Save
—
Geographic Coverage(states)
190+ countries and territories
—
Prime Members(millions)
220+
—
Member Renewal Rate(percent)
~85% (estimated)
—
Ad Revenue (2026)(billion USD)
$68.5
—
Physical Locations(stores)
Limited
—
Physical Store Locations (US)(locations)
0
—
AI Shopping Assistant(users)
Rufus 250M users
—
AI Rufus Interaction Growth(percent)
+210%
—
Prime Day 2026 Revenue(billion USD)
$24.1
—
In-Person Support(availability)
Online support only
—
Free Shipping Minimum(USD)
$35
—
Standard Non-Perishable Pet Delivery Time(days)
1-2 days (Prime)
—
Standard Shipping Time (Domestic)(days)
2 days (Prime)
—
Pet-Specific Product SKU Count(SKUs)
~50,000-100,000 (estimated pet section)
—
Total Product Categories(categories)
500+ million SKUs across all categories
—
Product Selection(items)
2,000,000+
—
Total Product SKUs (Pet Category)(SKUs)
~50,000 pet products
—
New Items Added Weekly(count)
100,000+ items
—
Show 1 more attribute
Active Listings(billions)
2.3+ billion (2026)
—
2025 Pet Supplies Market Position (GMV Rank)(rank)
Not #1 in pet supplies
—
Return Window (Standard Pet Supplies)(days)
30 days (standard Amazon)
—
Return Window(days)
30 days (free)
—
Autoship Subscription Discounts(percent)
Limited pet-specific subscriptions
—
Built-in Customer Base(millions)
300+ active customers
—
Average Time to First Sale(days)
2 days (FBA enabled)
—
Brand Customization Level(scale 1-10)
Minimal (2/10)
—
Customer Data Access(percentage)
0% customer data; Amazon owns relationship
—
Payment Gateway Options(count)
1 (Amazon Pay only)
—
Package/Service Ecosystem(count)
200+ AWS services
—
Product Listing Limits(count)
Varies by category and account tier
—
Active Users (2026)(millions)
Amazon 380 million
—
Standard Shipping Time(days)
5-7 days
—
Standard Shipping Delivery Time(business days)
1-2 days (Prime)
—
Standard Shipping Speed(days)
1-2 days (Prime members)
—
Fastest Delivery Option(hours)
Same-day Prime (select areas only)
—
Standard Shipping Time(days)
1-2 days (Prime)
—
Product Categories(count)
30+ main categories
—
Product SKU Count(count)
~350 million
—
Available Product SKUs(millions)
300M+
—
Number of Beauty Brands(brands)
500+ brands
—
Total Product Categories(categories)
40+ categories
—
Show 11 more attributes
Estimated Available Products(millions)
300+ million
—
Total Products Available(millions)
500+ million
—
Number of Home Brands(brands)
500+ furniture brands available
—
Number of Beauty Brands Available(brands)
500+
—
Total Active Product Listings(millions)
350+ million
—
Total Product Selection(SKUs/products)
300+ million
—
Online Product Selection(SKUs)
50,000+ pet listings
—
Product Selection (SKUs)(items)
500,000+
—
Product Categories Available(count)
~25 (all categories)
—
Online Product Selection(millions of SKUs)
350+ million
—
Total Product SKUs(millions)
300+ million
—
Avg Customer Rating(stars)
4.1/5
—
Customer Review Average Rating (Beauty Products)(stars)
4.2 stars
—
Average Item Return Rate(percent)
5-10%
—
Customer Review Average (Pet Products)(stars)
4.2
—
Seller Verification(text)
Strict vetting, A9 quality standards
—
Number of Active Sellers(millions)
2+ million
—
Average Customer Rating System(stars)
4.4/5 average seller rating
—
Mobile App Downloads(millions)
2.5 billion downloads
—
Estimated Active Users(millions)
310M
—
Handmade/Artisanal Product Percentage(%)
<2% handmade items
—
Average Standard Delivery Time(days)
2 days (Prime) / 5-7 days (standard)
—
Entry Membership Cost(USD per year)
$139
—
Prime/Premium Membership Cost(USD/year)
$139/year
—
Free Shipping Threshold (Standard Members)(USD)
$35 (with Prime; $100 without)
—
Prime/Membership Cost (Annual)(USD)
$139/year
—
Customer Product Reviews Published(millions)
250+ million
—
Renewable Energy Usage(percentage)
85%
—
Year Created/Founded
1994
—
Global User Base(millions)
150+ million customers
—
Annual Revenue(USD billion)
$575 billion (2025)
—
Employees(count)
1.5 million
—
Licensing Model
Proprietary (freemium model)
—
Market Capitalization(USD)
2.1 trillion
—
Total Product Selection(number of SKUs)
500,000+
—
Grooming Service Availability(locations)
0 locations
—
Prescription Pharmacy Services(availability)
Not offered; external pharmacy required
—
Training Classes Availability(program status)
Not offered
—
In-Store Grooming Services(availability)
Not available
—
Professional Veterinarians(on-staff)
No
—
Show 9 more attributes
Interior Design Service(cost)
Not available
—
In-Store Beauty Consultation Available
No
—
Pharmacy Services
Limited (no pet Rx)
—
Grooming & Veterinary Services(availability)
Not offered
—
Assembly Service Cost (Average)(USD)
Not offered
—
Grooming Service Locations(locations)
0 locations
—
Specialty Services Offered(count)
None (retail only)
—
Grooming Service Availability(locations)
Not available
—
Veterinary Service Locations(clinics)
0
—
Customer Review Rating(out of 5 stars)
4.4
—
Average Customer Review Rating(stars)
4.2/5 stars
—
Product Description Accuracy Rate(%)
96%
—
Non-Delivery/Lost Package Rate(%)
0.3%
—
Data Privacy Compliance(text)
GDPR/CCPA Compliant
—
Buyer Protection Coverage(USD)
$2,500 (A-to-z Guarantee)
—
Customer Satisfaction Score(out of 10)
68/100
—
Product Catalog Size(SKUs)
798 million
—
Median Delivery Time(days)
1-2 days (Prime members in metro areas)
—
Physical Store Locations(stores)
0 stores
—
Same-Day Pickup Locations(locations)
Select metros only
—
Average Price Difference on Beauty Products(% below MSRP)
10-25% discount below MSRP
—
Free Samples per Purchase(samples)
0
—
Fastest Delivery Speed (Prime/Premium)(business days)
Same-day or 1-day with Prime
—
Standard Free Shipping Threshold(USD)
$0 with Prime / $25 without
—
Average Delivery Time (Standard)(days)
1-2 days (Prime)
—
Prime Eligible Items with Two-Day Shipping(millions)
100+ million items
—
Average Furniture Delivery Time(weeks)
2-3 weeks
—
Show 4 more attributes
Standard Shipping Time(business days)
1-2 days with Prime
—
Standard Delivery Speed (Prime)(days)
1-2 days
—
Same-Day Service Availability(metro areas)
100+ metro areas (Prime)
—
Standard Shipping Cost(USD)
Free with Prime (or $5-7 without)
—
Loyalty Rewards Earn Rate(% cash back)
Varies; typically 1-5% with Prime
—
Cloud/Tech Services Revenue(USD (billions))
$88 billion (AWS)
—
Buyer Protection Duration(days)
180 days (A-to-Z Guarantee)
—
Standard Return Window(days)
30 days
—
Return Window (Standard Policy)(days)
30 days standard
—
Buyer Protection Success Rate(%)
94% disputes resolved in buyer favor
—
Data Privacy/Regulatory Status
US-regulated, transparent data policies
—
Return Window for Members(days)
30 days
—
Average Shipping Time (Standard)(days)
1-2 days (Prime)
—
Seller Commission/Fees(percent)
Up to 45% (varies by category)
—
Customer Trust Rating(percent)
91% trust Amazon (2024)
—
Percentage of Small/Independent Sellers(percent)
65% third-party sellers (mostly resellers/aggregators)
—
Customer Service Response Time(hours)
24-48 hours average
—
Annual Revenue (2024)(USD billions)
$575B
—
2024 Annual Revenue (US)(billions USD)
$575.5
—
Market Valuation (2024)(billions USD)
$2,100+
—
Q1 2026 GMS(billions USD)
Not publicly disclosed
—
Customer Satisfaction Rating(percent)
89% (J.D. Power 2024)
—
Market Share (US Pet E-commerce)(percent)
12% (includes pet products)
—
Loyalty Program Cash Back(%)
5% with Prime Visa
—
Loyalty Program Reward Rate(% cash back)
2% on select categories
—
Subscribe & Save Discount(%)
Up to 20% discount
—
Average Delivery Time (US Standard)(days)
2-3 days (Prime)
—
Average Customer Review Rating(stars)
4.2/5 (verified reviews with photo proof)
—
Product Return/Defect Rate(%)
~8-12% average return rate
—
Counterfeit/Knockoff Risk(relative risk level)
Low (seller suspension policy enforced)
—
Countries with Operations(countries)
190+ countries
—
Standard Seller Commission Rate(%)
15%
12.9%
Buyer Protection Window(days)
180 days (A-to-Z Guarantee)
180 days (Money Back Guarantee)
Listed Product Categories(count)
40+ primary categories
15+ primary categories
Estimated Dispute/Fraud Rate(%)
2-3%
6-8%
Customer Data Ownership(percentage)
0% - Amazon owns customer relationship
—
Design & Customization Freedom(level)
Limited - Amazon template only, no custom branding
—
Profit Margin Retention (Example: $100 sale)(USD profit)
$55 (after 15% referral + 30% FBA avg)
—
Support Response Time(minutes)
12-48 hours (seller support varies)
—
AWS Revenue (Annual)(USD billions)
$80+B
—
Physical Store Locations (US)(stores)
0 (dedicated pet stores)
—
Geek Squad Support Locations(locations)
None
—
Active Buyers(millions)
134 million (2026)
—
Active Sellers(millions)
18.3 million (2026)
—
Market Position
Global generalist leader
—
Pros & Cons
10 pros·6 cons across both
A
A
Amazon
+5-3
Pros
Massive customer base with 240+ million Prime members globally
Advanced fulfillment through FBA with two-day/same-day shipping
Sophisticated search algorithm and recommendation engine
Strong brand trust and buyer confidence
Integrated payment and logistics infrastructure
Cons
High seller fees (15% commission + FBA costs can reach 30-40% total)
Strict seller performance metrics and account suspension risks
Heavy competition and algorithm dependency for visibility
eBay
+5-3
Pros
Lower seller fees (12.9% commission, significantly cheaper than Amazon)
Ideal for used, vintage, and collectible items with dedicated buyer base
Direct buyer-seller interaction without algorithmic intermediation
Auction format drives competitive pricing and higher final values
Less restrictive seller policies and lower account suspension risk
Cons
Stagnant user growth (132M users flat since 2024)
Smaller total customer base limits scale potential
Sellers responsible for all fulfillment and shipping logistics
Frequently Asked Questions
5 questions
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Both have buyer protection programs. Amazon's A-to-Z Guarantee is comprehensive for all marketplace purchases. eBay's Money Back Guarantee covers most transactions. Amazon is generally considered safer for new goods; eBay has strong protections for used/vintage.
Yes, through Amazon's "Used" product listings or Amazon Warehouse Deals. However, eBay is easier and more natural for individual sellers of used goods — Amazon used-good selling requires catalog matching.
Yes. eBay still offers auction-format listings alongside Buy It Now fixed-price listings. Auctions are popular for rare collectibles, vintage items, and electronics where market price is uncertain.
eBay's auction format allows prices to find market value; motivated sellers sometimes price below Amazon to move inventory quickly. Used and refurbished items on eBay are often significantly cheaper than new items on Amazon.
eBay Motors (eBay's auto section) is consistently rated superior for auto parts — with fitment filtering (ensure parts fit your specific vehicle), more sellers, and better prices than Amazon Automotive for most parts.
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