U.S. consumer electronics retailer with 900+ locations and Geek Squad technical support services.
Tech enthusiasts wanting hands-on experience and immediate gratification
E-commerce giant offering 500,000+ pet products with competitive pricing and fast Prime delivery.
Price-conscious shoppers seeking convenience and massive selection across all categories
Amazon dominates as a global e-commerce and marketplace platform with 220M+ Prime members and $68.5B in ad revenue, while Best Buy specializes in electronics retail with physical stores and expert customer service. Amazon excels in selection and convenience, whereas Best Buy offers hands-on shopping and same-day pickup options.
Amazon is the clear winner for most consumers seeking vast selection, competitive pricing, and convenience through Prime membership and AI-powered shopping tools like Rufus. However, Best Buy remains superior for customers who value in-person consultation, hands-on product testing, and immediate same-day pickup options for electronics.
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| Metric | Best Buy | Amazon | Diff |
|---|---|---|---|
| Prime Members(millions) | None | 220+ | -100% |
| Ad Revenue (2026)(billion USD) | Not disclosed | $68.5 | — |
| Physical Locations(stores) | 1,000+ | Limited | — |
| Prime Day 2026 Revenue(billion USD) | N/A |
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Choose Amazon if
Price-conscious shoppers seeking convenience and massive selection across all categories
| $24.1 |
| — |
| AI Rufus Interaction Growth(percent) | N/A | +210% | — |
| U.S. Store Count(stores) | ~1,000 stores | — | — |
| Average Electronics Price Premium(%) | 5-12% higher than Walmart | — | — |
| Annual Membership Cost(USD) | Best Buy Elite Plus $199.99 | — | — |
| Membership Reward Rate(%) | 2% rewards on eligible purchases | — | — |
| Same-Day Delivery Availability(% metro coverage) | ~30% of metro areas (select markets) | — | — |
| Product Categories Offered(categories) | ~15 (electronics-focused) | — | — |
| Annual Revenue(USD billions) | $514 Billion | $514 Billion | — |
| Market Cap(USD) | $1.8 Trillion | $1.8 Trillion | — |
| Global User Base(millions) | 240+ Prime members + broader reach | 240+ Prime members + broader reach | — |
| Seller Commission Rate(%) | 15% base commission | 15% base commission | — |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion | $638 billion | — |
| Mobile App Downloads (All-Time)(millions) | 500+ million | 500+ million | — |
| Market Dominance Share(%) | 40% US e-commerce market share | 40% US e-commerce market share | — |
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | $2.36 trillion (July 2026) | — |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | 15-25% (FBA included) | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | 8-10% annual growth | — |
| Prime/Membership Benefits(members) | 240 million Prime members | 240 million Prime members | — |
| Average Shipping Time(days) | 1-2 days (Prime) | 1-2 days (Prime) | — |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | 40% global e-commerce market share | — |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | $638B (e-commerce only) | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | 240M+ Prime members | — |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | 12-15% (estimated) | — |
| Free Shipping Minimum(USD) | $35 | $35 | — |
| Standard Non-Perishable Pet Delivery Time(days) | 1-2 days (Prime) | 1-2 days (Prime) | — |
| Pet-Specific Product SKU Count(SKUs) | ~50,000-100,000 (estimated pet section) | ~50,000-100,000 (estimated pet section) | — |
| Total Product Categories(categories) | 500+ million SKUs across all categories | 500+ million SKUs across all categories | — |
| Return Window (Standard Pet Supplies)(days) | 30 days (standard Amazon) | 30 days (standard Amazon) | — |
| Commission Fee (Per Transaction)(%) | 8-45% + 30-50% FBA | 8-45% + 30-50% FBA | — |
| Monthly Base Cost(USD) | $0 (pay per sale) | $0 (pay per sale) | — |
| Built-in Customer Base(millions) | 300+ active customers | 300+ active customers | — |
| Average Time to First Sale(days) | 3-7 days (instant access) | 3-7 days (instant access) | — |
| Brand Customization Level(scale 1-10) | Minimal (2/10) | Minimal (2/10) | — |
| Customer Data Access(percentage) | 0% customer data; Amazon owns relationship | 0% customer data; Amazon owns relationship | — |
| Payment Gateway Options(count) | 1 (Amazon Pay only) | 1 (Amazon Pay only) | — |
| Active Users (2026)(millions) | Amazon 380 million | Amazon 380 million | — |
| Avg Product Price(USD) | $15-50 | $15-50 | — |
| Standard Shipping Time(days) | 5-7 days | 5-7 days | — |
| Avg Customer Rating(stars) | 4.1/5 | 4.1/5 | — |
| Premium Membership Cost($) | Prime $139 | Prime $139 | — |
| Total Active Product Listings(millions) | 300+ million | 300+ million | — |
| Number of Active Sellers(millions) | 2+ million | 2+ million | — |
| Standard Shipping Time (Domestic)(days) | 2 days (Prime) | 2 days (Prime) | — |
| Return Window(days) | 30 days standard | 30 days standard | — |
| Prime/Premium Subscription Cost(USD/year) | $139/year (Prime) | $139/year (Prime) | — |
| Average Customer Rating System(stars) | 4.4/5 average seller rating | 4.4/5 average seller rating | — |
| Mobile App Downloads(millions) | 2.5 billion downloads | 2.5 billion downloads | — |
| Handmade/Artisanal Product Percentage(%) | <2% handmade items | <2% handmade items | — |
| Annual Revenue (2025)(USD billions) | $575 billion | $575 billion | — |
| Global Physical Store Locations(stores) | 0 stores | 0 stores | — |
| Product SKU Count(products) | 300+ million | 300+ million | — |
| Average Standard Delivery Time(business days) | 1-2 days (Prime) | 1-2 days (Prime) | — |
| Entry Membership Cost(USD per year) | $139 | $139 | — |
| Customer Product Reviews Published(millions) | 250+ million | 250+ million | — |
| Renewable Energy Usage(percentage) | 85% | 85% | — |
| Year Created/Founded | 1994 | 1994 | — |
| Global User Base(millions) | 150+ million customers | 150+ million customers | — |
| AWS Cloud Market Share(%) | 32% | 32% | — |
| Employees(count) | 1.5 million | 1.5 million | — |
| Package/Service Ecosystem(count) | 200+ AWS services | 200+ AWS services | — |
| Market Capitalization(USD trillions) | 2.1 trillion | 2.1 trillion | — |
| Total Product Selection(SKUs) | 500,000+ | 500,000+ | — |
| Average Price Markup vs Wholesale(%) | 20-30% markup | 20-30% markup | — |
| Standard Shipping Delivery Time(business days) | 1-2 days (Prime) | 1-2 days (Prime) | — |
| Grooming Service Availability(locations) | 0 locations | 0 locations | — |
| Subscribe & Save Discount(%) | 5-20% discount | 5-20% discount | — |
| Physical Store Locations (US)(count) | 0 physical stores (online only) | 0 physical stores (online only) | — |
All figures sourced from publicly available data. Last updated Jun 2026.
Best Buy
Physical retail + online
Amazon
Pure e-commerce + marketplace🏆
Best Buy
Electronics focused
Amazon
Everything marketplace🏆
Best Buy
No subscription program
Amazon
220M+ Prime members🏆
Best Buy
Limited AI features
Amazon
Rufus AI (250M users)🏆
Best Buy
Not disclosed
Amazon
$68.5 billion🏆
Best Buy
1,000+ locations🏆
Amazon
Limited stores
Best Buy
In-store pickup available
Amazon
Prime same-day delivery
Best Buy
In-person expert support🏆
Amazon
Online chat + phone support
Generally yes. Amazon's massive scale, competitive marketplace, and Prime benefits typically offer lower prices, especially with $24.1B generated during Prime Day alone. However, Best Buy matches prices and offers sales like the $80 headphone deals mentioned in March 2026, making them competitive for specific items.
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| Attribute | Amazon | |
|---|---|---|
| Prime Members(millions) | None | 220+ |
| Ad Revenue (2026)(billion USD) | Not disclosed | $68.5 |
| Physical Locations(stores) | 1,000+ | Limited |
| AI Shopping Assistant(users) | Limited features | Rufus 250M users |
| AI Rufus Interaction Growth(percent) | N/A | +210% |
| Prime Day 2026 Revenue(billion USD) | N/A | $24.1 |
| Product Categories(count) | Electronics focused | 30+ main categories |
| Product Categories Offered(categories) | ~15 (electronics-focused) | — |
| Product SKU Count(products) | 300+ million | — |
| Total Product Selection(SKUs) | 500,000+ | — |
| In-Person Support(availability) | Expert staff available | Online support only |
| In-Store Tech Support(availability) | Geek Squad available at all 1,000 locations | — |
| U.S. Store Count(stores) | ~1,000 stores | — |
| Average Electronics Price Premium(%) | 5-12% higher than Walmart | — |
| Annual Membership Cost(USD) | $139 per year | — |
| Furniture Pricing Advantage(%) | Competitive on items under $50 | — |
| Avg Product Price(USD) | $15-50 | — |
| Premium Membership Cost($) | Prime $139 | — |
Show 4 more attributesPrime/Premium Subscription Cost(USD/year) $139/year (Prime) — Average Furniture Price Range(USD) $150-$1,200 — Average Price Markup vs Wholesale(%) 20-30% markup — Subscribe & Save Discount(%) 5-20% discount — | ||
| Annual Membership Cost(USD) | Best Buy Elite Plus $199.99 | — |
| Entry Membership Cost(USD per year) | $139 | — |
| Membership Reward Rate(%) | 2% rewards on eligible purchases | — |
| Prime/Membership Benefits(members) | 240 million Prime members | — |
| Same-Day Delivery Availability(% metro coverage) | ~30% of metro areas (select markets) | — |
| Standard Shipping Time(days) | 5-7 days | — |
| Standard Shipping Delivery Time(business days) | 1-2 days (Prime) | — |
| Warranty Coverage for Electronics(coverage type) | Includes accidental damage protection and extended coverage | — |
| Annual Revenue(USD billions) | $514 Billion | — |
| Annual Revenue(USD billions) | $575 billion (2025) | — |
| Market Capitalization(USD trillions) | 2.1 trillion | — |
| Market Cap(USD) | $1.8 Trillion | — |
| Global User Base(millions) | 240+ Prime members + broader reach | — |
| Mobile App Downloads (All-Time)(millions) | 500+ million | — |
| Seller Commission Rate(%) | 15% base commission | — |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | — |
| Commission Fee (Per Transaction)(%) | 8-45% + 30-50% FBA | — |
| Monthly Base Cost(USD) | $0 (pay per sale) | — |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion | — |
| Market Dominance Share(%) | 40% US e-commerce market share | — |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | — |
| AWS Cloud Market Share(%) | 32% | — |
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | — |
| Prime/Membership Members(millions) | 220 million Prime members | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | — |
| Physical Store Locations(count) | 500+ Amazon Go/Fresh stores | — |
| Global Physical Store Locations(stores) | 0 stores | — |
| Average Delivery Speed(days) | Same-day to 1 day (Prime) | — |
| Return Window(days) | 30 days (standard) | — |
| Annual Revenue(billions USD) | $638 billion | — |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | — |
| Market Capitalization(trillions USD) | $2,360B | — |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | — |
| Gross Margin Trend (Q4 2025)(Basis Points) | Industry average ~40-45% | — |
| Average Shipping Time(days) | 1-2 days (Prime) | — |
| Average Standard Delivery Time(business days) | 1-2 days (Prime) | — |
| Home Goods Focus(%) | Multi-category general retailer | — |
| Design Curation Tools | Basic category and keyword filters | — |
| In-House Brands(count) | Limited home furniture brands | — |
| Product Category Focus | All categories (diversified) | — |
| Specialty Pet Food Availability (Exotic/Medical Diets)(inventory depth) | Limited; depends on seller listings | — |
| Autoship/Subscription Discount Range(Percent) | 5-20% on Subscribe & Save | — |
| Geographic Coverage(states) | 190+ countries and territories | — |
| Free Shipping Minimum(USD) | $35 | — |
| Standard Non-Perishable Pet Delivery Time(days) | 1-2 days (Prime) | — |
| Standard Shipping Time (Domestic)(days) | 2 days (Prime) | — |
| Pet-Specific Product SKU Count(SKUs) | ~50,000-100,000 (estimated pet section) | — |
| Total Product Categories(categories) | 500+ million SKUs across all categories | — |
| 2025 Pet Supplies Market Position (GMV Rank)(rank) | Not #1 in pet supplies | — |
| Return Window (Standard Pet Supplies)(days) | 30 days (standard Amazon) | — |
| Autoship Subscription Discounts(percent) | Limited pet-specific subscriptions | — |
| Built-in Customer Base(millions) | 300+ active customers | — |
| Average Time to First Sale(days) | 3-7 days (instant access) | — |
| Brand Customization Level(scale 1-10) | Minimal (2/10) | — |
| Customer Data Access(percentage) | 0% customer data; Amazon owns relationship | — |
| Payment Gateway Options(count) | 1 (Amazon Pay only) | — |
| Product Listing Limits(count) | Varies by category and account tier | — |
| Active Users (2026)(millions) | Amazon 380 million | — |
| Avg Customer Rating(stars) | 4.1/5 | — |
| Seller Verification(text) | Strict vetting, A9 quality standards | — |
| Total Active Product Listings(millions) | 300+ million | — |
| Number of Active Sellers(millions) | 2+ million | — |
| Return Window(days) | 30 days standard | — |
| Average Customer Rating System(stars) | 4.4/5 average seller rating | — |
| Mobile App Downloads(millions) | 2.5 billion downloads | — |
| Handmade/Artisanal Product Percentage(%) | <2% handmade items | — |
| Annual Revenue (2025)(USD billions) | $575 billion | — |
| Customer Product Reviews Published(millions) | 250+ million | — |
| Renewable Energy Usage(percentage) | 85% | — |
| Year Created/Founded | 1994 | — |
| Global User Base(millions) | 150+ million customers | — |
| Employees(count) | 1.5 million | — |
| Package/Service Ecosystem(count) | 200+ AWS services | — |
| Licensing Model | Proprietary (freemium model) | — |
| Grooming Service Availability(locations) | 0 locations | — |
| Prescription Pharmacy Services(availability) | Not offered; external pharmacy required | — |
| Training Classes Availability(program status) | Not offered | — |
| Physical Store Locations (US)(count) | 0 physical stores (online only) | — |
Side-by-side comparison of numeric attributes