Leading U.S. electronics retailer with physical stores and expert customer service.
Tech enthusiasts wanting hands-on experience and immediate gratification
Global e-commerce giant with 220M+ Prime members and $68.5B ad revenue in 2026.
Price-conscious shoppers seeking convenience and massive selection across all categories
Amazon dominates as a global e-commerce and marketplace platform with 220M+ Prime members and $68.5B in ad revenue, while Best Buy specializes in electronics retail with physical stores and expert customer service. Amazon excels in selection and convenience, whereas Best Buy offers hands-on shopping and same-day pickup options.
Amazon is the clear winner for most consumers seeking vast selection, competitive pricing, and convenience through Prime membership and AI-powered shopping tools like Rufus. However, Best Buy remains superior for customers who value in-person consultation, hands-on product testing, and immediate same-day pickup options for electronics.
Choose Best Buy if
Tech enthusiasts wanting hands-on experience and immediate gratification
| Metric | Best Buy | Amazon | Diff |
|---|---|---|---|
| Prime Members(millions) | None | 220+ | -100% |
| Ad Revenue (2026)(billion USD) | Not disclosed | $68.5 | — |
| Physical Locations(stores) | 1,000+ | Limited | — |
| Prime Day 2026 Revenue(billion USD) | N/A |
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Choose Amazon if
Price-conscious shoppers seeking convenience and massive selection across all categories
| $24.1 |
| — |
| AI Rufus Interaction Growth(percent) | N/A | +210% | — |
| Annual Revenue(USD) | $514 Billion | $514 Billion | — |
| Market Cap(USD) | $1.8 Trillion | $1.8 Trillion | — |
| Global User Base(millions) | 240+ Prime members + broader reach | 240+ Prime members + broader reach | — |
| Seller Commission Rate(%) | 15% base commission | 15% base commission | — |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion | $638 billion | — |
| Mobile App Downloads (All-Time)(millions) | 500+ million | 500+ million | — |
| Market Dominance Share(%) | 40% US e-commerce market share | 40% US e-commerce market share | — |
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | $2.36 trillion (July 2026) | — |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | 15-25% (FBA included) | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | 8-10% annual growth | — |
| Prime/Membership Benefits(members) | 240 million Prime members | 240 million Prime members | — |
| Average Shipping Time(days) | 1-2 days (Prime) | 1-2 days (Prime) | — |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | 40% global e-commerce market share | — |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | $638B (e-commerce only) | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | 240M+ Prime members | — |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | 12-15% (estimated) | — |
All figures sourced from publicly available data. Last updated May 2026.
Best Buy
Physical retail + online
Amazon
Pure e-commerce + marketplace🏆
Best Buy
Electronics focused
Amazon
Everything marketplace🏆
Best Buy
No subscription program
Amazon
220M+ Prime members🏆
Best Buy
Limited AI features
Amazon
Rufus AI (250M users)🏆
Best Buy
Not disclosed
Amazon
$68.5 billion🏆
Best Buy
1,000+ locations🏆
Amazon
Limited stores
Best Buy
In-store pickup available
Amazon
Prime same-day delivery
Best Buy
In-person expert support🏆
Amazon
Online chat + phone support
Generally yes. Amazon's massive scale, competitive marketplace, and Prime benefits typically offer lower prices, especially with $24.1B generated during Prime Day alone. However, Best Buy matches prices and offers sales like the $80 headphone deals mentioned in March 2026, making them competitive for specific items.
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| Attribute | Amazon | |
|---|---|---|
| Prime Members(millions) | None | 220+ |
| Ad Revenue (2026)(billion USD) | Not disclosed | $68.5 |
| Physical Locations(stores) | 1,000+ | Limited |
| AI Shopping Assistant(users) | Limited features | Rufus 250M users |
| AI Rufus Interaction Growth(percent) | N/A | +210% |
| Prime Day 2026 Revenue(billion USD) | N/A | $24.1 |
| Product Categories(count) | Electronics focused | All categories |
| In-Person Support(availability) | Expert staff available | Online support only |
| Annual Revenue(USD) | $514 Billion | — |
| Market Cap(USD) | $1.8 Trillion | — |
| Global User Base(millions) | 240+ Prime members + broader reach | — |
| Mobile App Downloads (All-Time)(millions) | 500+ million | — |
| Seller Commission Rate(%) | 15% base commission | — |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | — |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion | — |
| Market Dominance Share(%) | 40% US e-commerce market share | — |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | — |
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | — |
| Prime/Membership Members(millions) | 220 million Prime members | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | — |
| Physical Store Locations(count) | 500+ Amazon Go/Fresh stores | — |
| Average Delivery Speed(days) | Same-day to 1 day (Prime) | — |
| Return Window(days) | 30-90 days (category dependent) | — |
| Annual Membership Cost(USD) | $139 per year | — |
| Furniture Pricing Advantage(%) | Competitive on items under $50 | — |
| Annual Revenue(billions USD) | $638 billion | — |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | — |
| Market Capitalization(trillions USD) | $2,360B | — |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | — |
| Gross Margin Trend (Q4 2025)(Basis Points) | Industry average ~40-45% | — |
| Prime/Membership Benefits(members) | 240 million Prime members | — |
| Average Shipping Time(days) | 1-2 days (Prime) | — |
| Home Goods Focus(%) | Multi-category general retailer | — |
| Design Curation Tools | Basic category and keyword filters | — |
| In-House Brands(count) | Limited home furniture brands | — |
| Product Category Focus | All categories (diversified) | — |
| Autoship/Subscription Discount Range(Percent) | 5-20% on Subscribe & Save | — |
| Geographic Coverage(states) | 190+ countries and territories | — |
Side-by-side comparison of numeric attributes