companies
Amazon vs Walmart 2026: Price, Selection & Delivery
Amazon leads in online shopping convenience and selection with 350+ million products and same-day delivery in many areas, while Walmart dominates in physical retail presence with 4,700+ U.S. stores and competitive everyday low prices across groceries and general merchandise.
A
Amazon
E-commerce and cloud services giant with 350+ million products and Prime membership ecosystem.
Urban shoppers, tech enthusiasts, Prime members seeking convenience and selection, those needing rare or specialty items, families wanting entertainment benefits
Score71%
VS
Walmart
World's largest retailer by revenue with 4,700+ stores and strong grocery/value positioning.
Budget-conscious families, rural/suburban shoppers, grocery-focused buyers, those preferring in-store shopping, bulk purchasers (via Sam's Club), traditional retail experience seekers
Score71%
Quick Answer
AI SummaryAmazon leads in online shopping convenience and selection with 350+ million products and same-day delivery in many areas, while Walmart dominates in physical retail presence with 4,700+ U.S. stores and competitive everyday low prices across groceries and general merchandise.
Our Verdict
AI-assistedChoose Amazon if you prioritize convenience, massive product selection, fast delivery, and tech innovation (AWS, Alexa integration); the premium membership and extensive ecosystem justify higher prices for many urban shoppers. Choose Walmart if you prioritize everyday low prices, prefer in-store shopping for groceries and essentials, need national physical store access, or seek a more traditional retail experience with competitive online options.
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A
Amazon
7.7/10
Walmart
7.3/10
A
Choose Amazon if
Best pickUrban shoppers, tech enthusiasts, Prime members seeking convenience and selection, those needing rare or specialty items, families wanting entertainment benefits
Choose Walmart if
Budget-conscious families, rural/suburban shoppers, grocery-focused buyers, those preferring in-store shopping, bulk purchasers (via Sam's Club), traditional retail experience seekers
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Key Differences at a Glance
- Primary Business Model:E-commerce dominant (55% of revenue), with AWS cloud services (12% of revenue) vs Omnichannel retail with 80% from physical stores, 20% from e-commerce
- Physical Store Footprint (U.S.):✓ Walmart wins(4,700+ Walmart/Sam's Club locations vs ~600 Whole Foods stores)
- Online Product Selection:✓ Amazon wins(350+ million products available vs ~70 million products available)
Key Facts & Figures
234 numeric metrics compared
| Metric | Amazon | Walmart | Ratio |
|---|---|---|---|
| Market Cap(USD) | $1.8 Trillion | $450 Billion | |
| Global User Base(millions) | 240+ Prime members + broader reach | — | — |
| Seller Commission Rate(%) | 15% base commission | — | — |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion | — | — |
| Mobile App Downloads (All-Time)(millions) | 500+ million | — | — |
| Market Dominance Share(%) | 40% US e-commerce market share | — | — |
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | — | — |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | — | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | — | — |
| Prime/Membership Benefits(members) | 240 million Prime members | — | — |
| Average Shipping Time(days) | 1-2 days (Prime) | — | — |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | — | — |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | — | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | — | — |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | — | — |
| Prime Members(millions) | 220+ | — | — |
| Ad Revenue (2026)(billion USD) | $68.5 | — | — |
| Prime Day 2026 Revenue(billion USD) | $24.1 | — | — |
| AI Rufus Interaction Growth(percent) | +210% | — | — |
| Free Shipping Minimum(USD) | $35 | — | — |
| Standard Non-Perishable Pet Delivery Time(days) | 1-2 days (Prime) | — | — |
| Pet-Specific Product SKU Count(SKUs) | ~50,000-100,000 (estimated pet section) | — | — |
| Total Product Categories(categories) | 500+ million SKUs across all categories | — | — |
| Return Window (Standard Pet Supplies)(days) | 30 days (standard Amazon) | — | — |
| Commission Fee (Per Transaction)(%) | 8-45% + 30-50% FBA | — | — |
| Monthly Base Cost(USD) | $0 (pay per sale) | — | — |
| Built-in Customer Base(millions) | 300+ active customers | — | — |
| Average Time to First Sale(days) | 2 days (FBA enabled) | — | — |
| Brand Customization Level(scale 1-10) | Minimal (2/10) | — | — |
| Customer Data Access(percentage) | 0% customer data; Amazon owns relationship | — | — |
| Payment Gateway Options(count) | 1 (Amazon Pay only) | — | — |
| Active Users (2026)(millions) | Amazon 380 million | — | — |
| Avg Product Price(USD) | $15-50 | — | — |
| Standard Shipping Time(days) | 5-7 days | — | — |
| Avg Customer Rating(stars) | 4.1/5 | — | — |
| Premium Membership Cost($) | Prime $139 | — | — |
| Number of Active Sellers(millions) | 2+ million | — | — |
| Standard Shipping Time (Domestic)(days) | 2 days (Prime) | — | — |
| Prime/Premium Subscription Cost(USD/year) | $139/year (Prime) | — | — |
| Average Customer Rating System(stars) | 4.4/5 average seller rating | — | — |
| Mobile App Downloads(millions) | 2.5 billion downloads | — | — |
| Handmade/Artisanal Product Percentage(%) | <2% handmade items | — | — |
| Annual Revenue (2025)(billion USD) | $575 billion | $648.1 | |
| Global Physical Store Locations(stores) | 0 stores | — | — |
| Product SKU Count(SKUs) | ~350 million | — | — |
| Average Standard Delivery Time(days) | 2 days (Prime) / 5-7 days (standard) | 3-5 days (free over $35) | |
| Entry Membership Cost(USD per year) | $139 | — | — |
| Customer Product Reviews Published(millions) | 250+ million | — | — |
| Renewable Energy Usage(percentage) | 85% | — | — |
| Year Created/Founded | 1994 | — | — |
| Global User Base(millions) | 150+ million customers | — | — |
| AWS Cloud Market Share(percent) | 32% | — | — |
| Employees(count) | 1.5 million | — | — |
| Package/Service Ecosystem(count) | 200+ AWS services | — | — |
| Market Capitalization(USD) | 2.1 trillion | — | — |
| Total Product Selection(number of SKUs) | 500,000+ | — | — |
| Average Price Markup vs Wholesale(%) | 20-30% markup | — | — |
| Standard Shipping Delivery Time(business days) | 1-2 days (Prime) | — | — |
| Grooming Service Availability(locations) | 0 locations | — | — |
| Physical Store Locations (US)(locations) | 0 | — | — |
| Average Product Price Index(% difference from market average) | -12% | — | — |
| Product Selection(items) | 2,000,000+ | — | — |
| Standard Shipping Time(days) | 1-2 days (Prime) | — | — |
| Loyalty Program Cost(USD per year) | $139 | — | — |
| Customer Review Rating(out of 5 stars) | 4.4 | — | — |
| Average Shipping Speed(days) | 2-3 days (Prime) | — | — |
| Return Window(days) | 30-60 days (Prime) | 90 days | |
| Average Product Price Index (baseline=100)(relative price) | 100 | — | — |
| Product Description Accuracy Rate(%) | 96% | — | — |
| Active Global Users(millions) | 150M | — | — |
| Non-Delivery/Lost Package Rate(%) | 0.3% | — | — |
| Annual Revenue(USD billions) | $575B (2024) | $648B (2024) | |
| Standard Delivery Time(days) | 1-2 days (Prime) | 2-5 days (standard) | |
| US Grocery Market Share(%) | 2.1% | 17.4% | |
| Estimated Active Users(millions) | 310M | 150M | |
| Available Product SKUs(millions) | 300M+ | 80M+ | |
| Customer Satisfaction Score(ACSI points (0-100)) | 68/100 | — | — |
| Physical Store Count(locations) | 0 (e-commerce only) | 10,500+ | |
| Product Catalog Size(SKUs) | 798 million | — | — |
| Membership Cost (Annual)(USD) | $139 (Prime basic tier) | $98 | |
| Operating Margin(%) | 7.2% | — | — |
| Member Renewal Rate(percent) | ~85% (estimated) | — | — |
| Median Delivery Time(days) | 1-2 days (Prime members in metro areas) | — | — |
| Number of Beauty Brands(brands) | 500+ brands | — | — |
| Average Price Difference on Beauty Products(% below MSRP) | 10-25% discount below MSRP | — | — |
| Product Return Window(days) | 30 days | — | — |
| Free Samples per Purchase(samples) | 0 | — | — |
| Fastest Delivery Speed (Prime/Premium)(business days) | Same-day or 1-day with Prime | — | — |
| Loyalty Rewards Earn Rate(% cash back) | Varies; typically 1-5% with Prime | — | — |
| Total Product Categories(categories) | 40+ categories | — | — |
| Total Annual Revenue(USD (billions)) | $575 billion | $648 billion | |
| US E-commerce Market Share(%) | 41% | 7.2% | |
| Physical Store Locations(locations) | 600+ | 4,700+ | |
| Annual Membership Cost (Standard Plan)(USD) | $139 (Prime) | Free (no membership required) | |
| Standard Free Shipping Threshold(USD) | $0 with Prime / $25 without | $35 | — |
| Cloud/Tech Services Revenue(USD (billions)) | $88 billion (AWS) | $0.5 billion (minimal) | |
| Estimated Available Products(millions) | 300+ million | 80+ million | |
| Average Delivery Time (Standard)(days) | 1-2 days (Prime) | — | — |
| Monthly Active Users(millions) | 2,100 million | — | — |
| Average Product Price(USD) | $25-75 | — | — |
| Buyer Protection Duration(days) | 180 days (A-to-Z Guarantee) | — | — |
| Total Products Available(millions) | 500+ million | — | — |
| Global Annual Revenue (2024)(billion USD) | $575 billion | — | — |
| Total Product SKUs(products) | 500,000,000+ | 140,000+ | |
| Prime/Premium Membership Cost(USD/year) | $139/year | — | — |
| Standard Return Window(days) | 30 days | — | — |
| Prime Eligible Items with Two-Day Shipping(millions) | 100+ million items | — | — |
| Average Furniture Delivery Time(weeks) | 2-3 weeks | — | — |
| Free Shipping Threshold (Standard Members)(USD) | $35 (with Prime; $100 without) | — | — |
| Number of Home Brands(brands) | 500+ furniture brands available | — | — |
| Average Beauty Product Price Comparison (Foundation)(USD) | $39 | — | — |
| Number of Beauty Brands Available(brands) | 500+ | — | — |
| Return Window for Members(days) | 30 days | — | — |
| Standard Shipping Time(business days) | 1-2 days with Prime | — | — |
| Prime/Loyalty Annual Cost(USD/year) | $139 (Prime) | — | — |
| Customer Review Average Rating (Beauty Products)(stars) | 4.2 stars | — | — |
| Total Active Product Listings(millions) | 350+ million | — | — |
| Average Shipping Time (Standard)(days) | 1-2 days (Prime) | — | — |
| Prime/Membership Cost (Annual)(USD) | $139/year | — | — |
| Seller Commission/Fees(percent) | Up to 45% (varies by category) | — | — |
| Return Window (Standard Policy)(days) | 30 days standard | — | — |
| Customer Trust Rating(percent) | 91% trust Amazon (2024) | — | — |
| Percentage of Small/Independent Sellers(percent) | 65% third-party sellers (mostly resellers/aggregators) | — | — |
| Pet Category Market Share (U.S. Online)(%) | 18% | — | — |
| Same-Day Delivery Cities(cities) | 3,500 cities (Prime 2-hour) | — | — |
| Free Shipping Threshold(USD) | $35 | — | — |
| Auto-Delivery Maximum Discount(%) | 20% | — | — |
| Customer Service Response Time(hours) | 24-48 hours average | — | — |
| Annual Revenue (2024)(USD Billion) | $575B | — | — |
| Total Product Selection(millions) | 300+ million | — | — |
| Physical Store Locations (US)(stores) | ~600 (Whole Foods only) | — | — |
| Prime/Membership Annual Cost(USD) | $139 | — | — |
| Standard Delivery Speed (Prime)(days) | 1-2 days | — | — |
| Same-Day Service Availability(metro areas) | 100+ metro areas (Prime) | — | — |
| 2024 Annual Revenue (US)(billions USD) | $575.5 | — | — |
| Market Valuation (2024)(billions USD) | $2,100+ | — | — |
| Total Product SKUs (Pet Category)(SKUs) | ~50,000 pet products | — | — |
| Auto-Ship Discount Maximum(percent off) | 5-20% Subscribe & Save | No dedicated program | — |
| Customer Satisfaction Rating(stars (out of 5.0)) | 89% (J.D. Power 2024) | — | — |
| Market Share (US Pet E-commerce)(percent) | 12% (includes pet products) | — | — |
| Physical Store Locations(count) | 0 pet stores | — | — |
| Online Product Selection(SKUs) | 50,000+ pet listings | — | — |
| Standard Shipping Speed(days) | 1-2 days (Prime members) | — | — |
| Average Price Premium(%) | Baseline (lowest) | — | — |
| Loyalty Program Cash Back(%) | 5% with Prime Visa | — | — |
| Subscribe & Save Discount(%) | Up to 20% discount | — | — |
| Average Customer Review Rating(stars) | 4.2/5 stars | — | — |
| Average Delivery Time (US Standard)(days) | 2-3 days (Prime) | — | — |
| Price Premium vs Temu(%) | 100-150% higher (standard retail markup) | — | — |
| Buyer Protection Success Rate(%) | 94% disputes resolved in buyer favor | — | — |
| Average Customer Review Rating(stars) | 4.2/5 (verified reviews with photo proof) | — | — |
| Product Return/Defect Rate(%) | ~8-12% average return rate | — | — |
| Prime/+ Membership Cost(USD per year) | $139 (Prime) | $98 (Walmart+) | |
| Refund Processing Time (if approved)(days) | 5-10 business days | — | — |
| Number of Physical Locations(stores) | 0 stores (digital-only) | — | — |
| Average Furniture Price Point(USD) | $400-900 | — | — |
| Market Capitalization(USD trillions) | $2.1T | $420B | |
| Countries with Operations(countries) | 190+ countries | — | — |
| 2024 Total Revenue(USD Billions) | $575.5B | — | — |
| Standard Seller Commission Rate(%) | 15% | — | — |
| Average Delivery Speed (US)(days) | 1-2 days (Prime) | — | — |
| Active Seller Population(millions) | ~9 million | — | — |
| Buyer Protection Window(days) | 180 days (A-to-Z Guarantee) | — | — |
| Listed Product Categories(count) | 40+ primary categories | — | — |
| Prime/Paid Membership Cost(USD annual) | $139/year (Prime) | — | — |
| Estimated Dispute/Fraud Rate(%) | 2-3% | — | — |
| Product Selection (SKUs)(products) | 2,000,000+ available | — | — |
| Average Price on Popular Items(% difference) | 15-25% cheaper | — | — |
| Grooming Service Locations(locations) | 0 locations | — | — |
| Prime/Loyalty Cost (Annual)(USD) | Prime: $139/year | — | — |
| Standard Shipping Cost(USD) | Free with Prime (or $5-7 without) | — | — |
| Fastest Delivery Option(hours) | Same-day Prime (select areas only) | — | — |
| Loyalty Program Reward Rate(% cash back) | 2% on select categories | — | — |
| Specialty Services Offered(count) | None (retail only) | — | — |
| Average Clothing Price(USD) | $25-50 | — | — |
| Standard Delivery Time(days) | 1-2 days (Prime) | — | — |
| Product Categories Available(count) | ~25 (all categories) | — | — |
| Return Window(days) | 30 days (free) | — | — |
| Average Item Return Rate(percent) | 5-10% | — | — |
| New Items Added Weekly(count) | 100,000+ items | — | — |
| Prime/Membership Cost(USD/year) | $139/year | — | — |
| Monthly Cost (Starter Plan)(USD) | $0 (no monthly fee) | — | — |
| Transaction Fee per Sale(%) | 8-45% (avg 15%) | — | — |
| Monthly Active Buyers Accessible(millions) | 309 million (as of 2024) | — | — |
| Profit Margin Retention (Example: $100 sale)(USD profit) | $55 (after 15% referral + 30% FBA avg) | — | — |
| Support Response Time(hours) | 12-48 hours (seller support varies) | — | — |
| Online Product Selection(millions of SKUs) | 350+ million | ~70 million | |
| U.S. Physical Store Locations(stores) | ~600 (Whole Foods) | 4,700+ (Walmart/Sam's Club) | |
| Same-Day Delivery Coverage(metropolitan areas) | 35+ major metros | <5 metros | |
| Grocery Price Index vs Baseline(percent difference) | +10% (premium) | Baseline (0%) | |
| AWS Revenue (Annual)(USD billions) | $80+B | $0 (retail-only focus) | |
| US Stores | ~4,700 US | ~4,700 US | |
| Annual Revenue per Store(millions USD) | Walmart: $50-60 million | Walmart: $50-60 million | |
| Customer Satisfaction (Net Promoter Score)(NPS points) | Walmart: 45-50 | Walmart: 45-50 | |
| Average Employee Wage(USD hourly) | Walmart: $16-18 | Walmart: $16-18 | |
| Inventory Turnover(times per year) | Walmart: 8-9x | Walmart: 8-9x | |
| Online Order Fulfillment(delivery time days) | Walmart: Same-day available | Walmart: Same-day available | |
| Global Employee Count(thousands) | Walmart: 2.1+ million | Walmart: 2.1+ million | |
| Product Return Rate(percentage) | Walmart: 7-8% | Walmart: 7-8% | |
| Annual Membership Fee(USD) | $0 | $0 | |
| Kirkland/Great Value Private Label Market Share(percent of sales) | 15-20% | 15-20% | |
| Customer Satisfaction Score (ACSI)(points (0-100)) | 76 | 76 | |
| U.S. Store Count(stores) | ~3,600 stores | ~3,600 stores | |
| Per-Unit Price on Bulk Staples(USD per unit) | $1.20 | $1.20 | |
| US Store Locations(stores) | 3,572 | 3,572 | |
| Average Transaction Value(USD) | $45-55 | $45-55 | |
| Grocery Product Mix(percent of inventory) | 35-40% | 35-40% | |
| Private Label Savings vs National Brands(percent discount) | 10-15% (Great Value brand) | 10-15% (Great Value brand) | |
| Average Electronics Price Premium(%) | Baseline (lower) | Baseline (lower) | |
| Membership Reward Rate(%) | 5-10% discount on select items (members only) | 5-10% discount on select items (members only) | |
| Same-Day Delivery Availability(% metro coverage) | ~85% of metro areas | ~85% of metro areas | |
| Product Categories Offered(primary categories) | 9+ (Groceries, apparel, electronics, furniture, etc.) | 9+ (Groceries, apparel, electronics, furniture, etc.) | |
| Total Global Stores(locations) | 10,500+ stores | 10,500+ stores | |
| Product SKUs per Store(items) | 30,000-40,000 items | 30,000-40,000 items | |
| Average Basket Price Difference(percent cheaper) | Baseline pricing | Baseline pricing | |
| Private Label Products(percent of inventory) | 25-30% private label | 25-30% private label | |
| Average Checkout Time(minutes) | 5-7 minutes | 5-7 minutes | |
| Integrated Services Offered(types of services) | 20+ services (grocery, pharmacy, gas, vision, financial, auto, home services) | 20+ services (grocery, pharmacy, gas, vision, financial, auto, home services) | |
| US Weekly Customer Traffic(millions of visits) | ~140 million weekly | ~140 million weekly | |
| Annual Revenue (US operations)(billions USD) | $400+ billion USD | $400+ billion USD | |
| Bulk Item Savings vs Retail(percent) | 5-10% | 5-10% | |
| Fuel Discount Availability(cents per gallon) | 5-15¢ (Walmart+ only) | 5-15¢ (Walmart+ only) | |
| Product SKU Count per Store(items) | 100,000+ | 100,000+ | |
| Minimum Typical Purchase(USD) | $20+ | $20+ | |
| Return Policy Window(days) | 90 days | 90 days | |
| Member's Mark/Great Value Brand Savings(percent) | 10-20% (Great Value) | 10-20% (Great Value) | |
| Total Pet Product Selection(products) | 8,000-12,000 SKUs | 8,000-12,000 SKUs | |
| Price Comparison Index(percent difference) | Baseline (0%) | Baseline (0%) | |
| Annual Membership Cost(USD) | $98 for Walmart+ | $98 for Walmart+ | |
| Total Retail Categories(major categories) | 40+ categories | 40+ categories | |
| U.S. Physical Store Count(locations) | ~4,700 | ~4,700 | |
| Price Difference on 4K Smart TVs(%) | Baseline | Baseline | |
| Return Window (Electronics)(days) | 90 | 90 | |
| Average Customer Satisfaction Rating(out of 5.0) | 3.6 | 3.6 |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
A
2AmazonWalmart leads2 ties
Amazon
Attribute
Walmart
- E-commerce dominant (55% of revenue), with AWS cloud services (12% of revenue)Primary Business ModelOmnichannel retail with 80% from physical stores, 20% from e-commerce
- ~600 Whole Foods storesPhysical Store Footprint (U.S.)4,700+ Walmart/Sam's Club locations(winner)
- 350+ million products available(winner)Online Product Selection~70 million products available
- $575 billionAnnual Revenue (2024)$648 billion(winner)
- Free 2-day shipping, same-day in 35+ metros, video streaming, musicPrime Membership BenefitsWalmart+ includes grocery delivery, fuel discounts, no same-day in all areas
- Premium pricing (5-15% higher than Walmart)Average Grocery Price CompetitivenessEveryday Low Price strategy (baseline competitor)(winner)
- $2.1 trillion(winner)Market Capitalization (2024)$420 billion
- Primary Business Model
Amazon
E-commerce dominant (55% of revenue), with AWS cloud services (12% of revenue)
Walmart
Omnichannel retail with 80% from physical stores, 20% from e-commerce
- Physical Store Footprint (U.S.)
Amazon
~600 Whole Foods stores
Walmart
4,700+ Walmart/Sam's Club locations(winner)
- Online Product Selection
Amazon
350+ million products available(winner)
Walmart
~70 million products available
- Annual Revenue (2024)
Amazon
$575 billion
Walmart
$648 billion(winner)
- Prime Membership Benefits
Amazon
Free 2-day shipping, same-day in 35+ metros, video streaming, music
Walmart
Walmart+ includes grocery delivery, fuel discounts, no same-day in all areas
- Average Grocery Price Competitiveness
Amazon
Premium pricing (5-15% higher than Walmart)
Walmart
Everyday Low Price strategy (baseline competitor)(winner)
- Market Capitalization (2024)
Amazon
$2.1 trillion(winner)
Walmart
$420 billion
Full Comparison
| Attribute | Amazon | Walmart |
|---|---|---|
| Market Cap(USD) | $1.8 Trillion(winner) | $450 Billion |
| Global User Base(millions) | 240+ Prime members + broader reach | — |
| Mobile App Downloads (All-Time)(millions) | 500+ million | — |
| Monthly Active Buyers Accessible(millions) | 309 million (as of 2024) | — |
| Seller Commission Rate(%) | 15% base commission | — |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | — |
| Commission Fee (Per Transaction)(%) | 8-45% + 30-50% FBA | — |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion | — |
| Active Global Users(millions) | 150M | — |
| Active Seller Population(millions) | ~9 million | — |
| Market Dominance Share(%) | 40% US e-commerce market share | — |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | — |
| AWS Cloud Market Share(percent) | 32% | — |
| US Grocery Market Share(%) | 2.1% | 17.4%(winner) |
| US E-commerce Market Share(%) | 41%(winner) | 7.2% |
Show 2 more attributesPet Category Market Share (U.S. Online)(%) 18% — US Weekly Customer Traffic(millions of visits) ~140 million weekly — | ||
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | — |
| Prime/Membership Members(millions) | 220 million Prime members | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | — |
| Physical Store Locations(count) | 500+ Amazon Go/Fresh stores | — |
| Global Physical Store Locations(stores) | 0 stores | — |
| Physical Store Count(locations) | 0 (e-commerce only) | 10,500+(winner) |
| Physical Store Locations (US)(stores) | ~600 (Whole Foods only) | — |
| Physical Store Locations(count) | 0 pet stores | — |
Show 3 more attributesNumber of Physical Locations(stores) 0 stores (digital-only) — U.S. Physical Store Locations(stores) ~600 (Whole Foods) 4,700+ (Walmart/Sam's Club) U.S. Physical Store Count(locations) ~4,700 — | ||
| Average Delivery Speed(days) | Same-day to 1 day (Prime) | — |
| Return Window(days) | 30 days (standard) | — |
| Return Window(days) | 30-60 days (Prime) | 90 days(winner) |
| Product Return Window(days) | 30 days | — |
| Customer Satisfaction Rating(stars (out of 5.0)) | 89% (J.D. Power 2024) | — |
Show 3 more attributesRefund Processing Time (if approved)(days) 5-10 business days — Return Policy Window(days) 90 days — Return Window (Electronics)(days) 90 — | ||
| Annual Membership Cost(USD) | $139 per year | — |
| Furniture Pricing Advantage(%) | Competitive on items under $50 | — |
| Monthly Base Cost(USD) | $0 (pay per sale) | — |
| Avg Product Price(USD) | $15-50 | — |
| Premium Membership Cost($) | Prime $139 | — |
Show 32 more attributesPrime/Premium Subscription Cost(USD/year) $139/year (Prime) — Average Furniture Price Range(USD) $150-$1,200 — Average Price Markup vs Wholesale(%) 20-30% markup — Average Product Price Index(% difference from market average) -12% — Average Product Price Index (baseline=100)(relative price) 100 — Membership Cost (Annual)(USD) $139 (Prime basic tier) $98 Annual Membership Cost (Standard Plan)(USD) $139 (Prime) Free (no membership required) Average Product Price(USD) $25-75 — Average Beauty Product Price Comparison (Foundation)(USD) $39 — Free Shipping Threshold(USD) $35 — Auto-Delivery Maximum Discount(%) 20% — Prime/Membership Annual Cost(USD) $139 — Auto-Ship Discount Maximum(percent off) 5-20% Subscribe & Save No dedicated program Average Price Premium(%) Baseline (lowest) — Price Premium vs Temu(%) 100-150% higher (standard retail markup) — Prime/+ Membership Cost(USD per year) $139 (Prime) $98 (Walmart+) Average Furniture Price Point(USD) $400-900 — Average Price on Popular Items(% difference) 15-25% cheaper — Average Clothing Price(USD) $25-50 — Prime/Membership Cost(USD/year) $139/year — Monthly Cost (Starter Plan)(USD) $0 (no monthly fee) — Transaction Fee per Sale(%) 8-45% (avg 15%) — Grocery Price Index vs Baseline(percent difference) +10% (premium) Baseline (0%) Per-Unit Price on Bulk Staples(USD per unit) $1.20 — Private Label Savings vs National Brands(percent discount) 10-15% (Great Value brand) — Average Electronics Price Premium(%) Baseline (lower) — Average Basket Price Difference(percent cheaper) Baseline pricing — Bulk Item Savings vs Retail(percent) 5-10% — Member's Mark/Great Value Brand Savings(percent) 10-20% (Great Value) — Price Comparison Index(percent difference) Baseline (0%) — Annual Membership Cost(USD) $98 for Walmart+ — Price Difference on 4K Smart TVs(%) Baseline — | ||
| Annual Revenue(billions USD) | $638 billion | — |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | — |
| Market Capitalization(trillions USD) | $2,360B(winner) | Walmart: $400+ billion |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | — |
| Gross Margin Trend (Q4 2025)(Basis Points) | Industry average ~40-45% | — |
Show 7 more attributesAnnual Revenue(USD billions) $575B (2024) $648B (2024) Total Annual Revenue(USD (billions)) $575 billion $648 billion Global Annual Revenue (2024)(billion USD) $575 billion — Annual Revenue (2024)(USD Billion) $575B — Market Capitalization(USD trillions) $2.1T $420B 2024 Total Revenue(USD Billions) $575.5B — Annual Revenue per Store(millions USD) Walmart: $50-60 million — | ||
| Prime/Membership Benefits(members) | 240 million Prime members | — |
| Loyalty Program Cost(USD per year) | $139 | — |
| Prime/Loyalty Annual Cost(USD/year) | $139 (Prime) | — |
| Prime/Paid Membership Cost(USD annual) | $139/year (Prime) | — |
| Prime/Loyalty Cost (Annual)(USD) | Prime: $139/year | — |
Show 1 more attributeMembership Reward Rate(%) 5-10% discount on select items (members only) — | ||
| Average Shipping Time(days) | 1-2 days (Prime) | — |
| Average Shipping Speed(days) | 2-3 days (Prime) | — |
| Standard Delivery Time(days) | 1-2 days (Prime)(winner) | 2-5 days (standard) |
| Same-Day Delivery Cities(cities) | 3,500 cities (Prime 2-hour) | — |
| Average Delivery Speed (US)(days) | 1-2 days (Prime) | — |
Show 2 more attributesStandard Delivery Time(days) 1-2 days (Prime) — Same-Day Delivery Coverage(metropolitan areas) 35+ major metros <5 metros | ||
| Home Goods Focus(%) | Multi-category general retailer | — |
| Design Curation Tools | Basic category and keyword filters | — |
| In-House Brands(count) | Limited home furniture brands | — |
| Product Category Focus | All categories (diversified) | — |
| Specialty Pet Food Availability (Exotic/Medical Diets)(inventory depth) | Limited; depends on seller listings | — |
| Autoship/Subscription Discount Range(Percent) | 5-20% on Subscribe & Save | — |
| Geographic Coverage(states) | 190+ countries and territories | — |
| Prime Members(millions) | 220+ | — |
| Member Renewal Rate(percent) | ~85% (estimated) | — |
| Ad Revenue (2026)(billion USD) | $68.5 | — |
| Physical Locations(stores) | Limited | — |
| Physical Store Locations (US)(locations) | 0 | — |
| AI Shopping Assistant(users) | Rufus 250M users | — |
| AI Rufus Interaction Growth(percent) | +210% | — |
| Prime Day 2026 Revenue(billion USD) | $24.1 | — |
| In-Person Support(availability) | Online support only | — |
| In-Store Tech Support(availability) | Limited technical support in electronics departments | — |
| Free Shipping Minimum(USD) | $35 | — |
| Standard Non-Perishable Pet Delivery Time(days) | 1-2 days (Prime) | — |
| Standard Shipping Time (Domestic)(days) | 2 days (Prime) | — |
| Pet-Specific Product SKU Count(SKUs) | ~50,000-100,000 (estimated pet section) | — |
| Total Product Categories(categories) | 500+ million SKUs across all categories | — |
| Product SKU Count(SKUs) | ~350 million | — |
| Product Selection(items) | 2,000,000+ | — |
| Total Product SKUs (Pet Category)(SKUs) | ~50,000 pet products | — |
Show 1 more attributeNew Items Added Weekly(count) 100,000+ items — | ||
| 2025 Pet Supplies Market Position (GMV Rank)(rank) | Not #1 in pet supplies | — |
| Return Window (Standard Pet Supplies)(days) | 30 days (standard Amazon) | — |
| Return Window(days) | 30 days (free) | — |
| Autoship Subscription Discounts(percent) | Limited pet-specific subscriptions | — |
| Built-in Customer Base(millions) | 300+ active customers | — |
| Average Time to First Sale(days) | 2 days (FBA enabled) | — |
| Brand Customization Level(scale 1-10) | Minimal (2/10) | — |
| Customer Data Access(percentage) | 0% customer data; Amazon owns relationship | — |
| Payment Gateway Options(count) | 1 (Amazon Pay only) | — |
| Package/Service Ecosystem(count) | 200+ AWS services | — |
| Product Listing Limits(count) | Varies by category and account tier | — |
| Active Users (2026)(millions) | Amazon 380 million | — |
| US Stores | ~4,700 US | — |
| Global Employee Count(thousands) | Walmart: 2.1+ million | — |
| Standard Shipping Time(days) | 5-7 days | — |
| Standard Shipping Delivery Time(business days) | 1-2 days (Prime) | — |
| Standard Shipping Time(days) | 1-2 days (Prime) | — |
| Standard Shipping Speed(days) | 1-2 days (Prime members) | — |
| Fastest Delivery Option(hours) | Same-day Prime (select areas only) | — |
Show 1 more attributeSame-Day Delivery Availability(% metro coverage) ~85% of metro areas — | ||
| Product Categories(count) | 30+ main categories | — |
| Available Product SKUs(millions) | 300M+(winner) | 80M+ |
| Number of Beauty Brands(brands) | 500+ brands | — |
| Total Product Categories(categories) | 40+ categories | — |
| Estimated Available Products(millions) | 300+ million(winner) | 80+ million |
Show 12 more attributesTotal Products Available(millions) 500+ million — Total Product SKUs(products) 500,000,000+ 140,000+ Number of Home Brands(brands) 500+ furniture brands available — Number of Beauty Brands Available(brands) 500+ — Total Active Product Listings(millions) 350+ million — Online Product Selection(SKUs) 50,000+ pet listings — Product Categories Available(count) ~25 (all categories) — Online Product Selection(millions of SKUs) 350+ million ~70 million Product SKUs per Store(items) 30,000-40,000 items — Product SKU Count per Store(items) 100,000+ — Total Pet Product Selection(products) 8,000-12,000 SKUs — Total Retail Categories(major categories) 40+ categories — | ||
| Avg Customer Rating(stars) | 4.1/5 | — |
| Customer Review Average Rating (Beauty Products)(stars) | 4.2 stars | — |
| Average Item Return Rate(percent) | 5-10% | — |
| Seller Verification(text) | Strict vetting, A9 quality standards | — |
| Number of Active Sellers(millions) | 2+ million | — |
| Average Customer Rating System(stars) | 4.4/5 average seller rating | — |
| Mobile App Downloads(millions) | 2.5 billion downloads | — |
| Estimated Active Users(millions) | 310M(winner) | 150M |
| Handmade/Artisanal Product Percentage(%) | <2% handmade items | — |
| Grocery Product Mix(percent of inventory) | 35-40% | — |
| Private Label Products(percent of inventory) | 25-30% private label | — |
| Annual Revenue (2025)(billion USD) | $575 billion | $648.1(winner) |
| Average Standard Delivery Time(days) | 2 days (Prime) / 5-7 days (standard)(winner) | 3-5 days (free over $35) |
| Entry Membership Cost(USD per year) | $139 | — |
| Prime/Premium Membership Cost(USD/year) | $139/year | — |
| Free Shipping Threshold (Standard Members)(USD) | $35 (with Prime; $100 without) | — |
| Prime/Membership Cost (Annual)(USD) | $139/year | — |
| Customer Product Reviews Published(millions) | 250+ million | — |
| Renewable Energy Usage(percentage) | 85% | — |
| Year Created/Founded | 1994 | — |
| Global User Base(millions) | 150+ million customers | — |
| Annual Revenue(USD billion) | $575 billion (2025) | — |
| Employees(count) | 1.5 million | — |
| Licensing Model | Proprietary (freemium model) | — |
| Market Capitalization(USD) | 2.1 trillion | — |
| Market Share (US Pet E-commerce)(percent) | 12% (includes pet products) | — |
| Total Product Selection(number of SKUs) | 500,000+ | — |
| Grooming Service Availability(locations) | 0 locations | — |
| Prescription Pharmacy Services(availability) | Not offered; external pharmacy required | — |
| Training Classes Availability(program status) | Not offered | — |
| In-Store Grooming Services(availability) | Not available | — |
| Professional Veterinarians(on-staff) | No | — |
Show 7 more attributesInterior Design Service(cost) Not available — In-Store Beauty Consultation Available No — Pharmacy Services Limited (no pet Rx) — Grooming & Veterinary Services(availability) Not offered — Assembly Service Cost (Average)(USD) Not offered — Grooming Service Locations(locations) 0 locations — Specialty Services Offered(count) None (retail only) — | ||
| Customer Review Rating(out of 5 stars) | 4.4 | — |
| Average Customer Review Rating(stars) | 4.2/5 stars | — |
| Product Description Accuracy Rate(%) | 96% | — |
| Non-Delivery/Lost Package Rate(%) | 0.3% | — |
| Data Privacy Compliance(text) | GDPR/CCPA Compliant | — |
| Buyer Protection Coverage(USD) | $2,500 (A-to-z Guarantee) | — |
| Customer Satisfaction Score(ACSI points (0-100)) | 68/100 | — |
| Customer Satisfaction (Net Promoter Score)(NPS points) | Walmart: 45-50 | — |
| Product Return Rate(percentage) | Walmart: 7-8% | — |
| Customer Satisfaction Score (ACSI)(points (0-100)) | 76 | — |
| Average Customer Satisfaction Rating(out of 5.0) | 3.6 | — |
| Product Catalog Size(SKUs) | 798 million | — |
| Operating Margin(%) | 7.2% | — |
| Median Delivery Time(days) | 1-2 days (Prime members in metro areas) | — |
| Average Checkout Time(minutes) | 5-7 minutes | — |
| Integrated Services Offered(types of services) | 20+ services (grocery, pharmacy, gas, vision, financial, auto, home services) | — |
| Minimum Typical Purchase(USD) | $20+ | — |
| Average Price Difference on Beauty Products(% below MSRP) | 10-25% discount below MSRP | — |
| Free Samples per Purchase(samples) | 0 | — |
| Fastest Delivery Speed (Prime/Premium)(business days) | Same-day or 1-day with Prime | — |
| Standard Free Shipping Threshold(USD) | $0 with Prime / $25 without | $35 |
| Average Delivery Time (Standard)(days) | 1-2 days (Prime) | — |
| Prime Eligible Items with Two-Day Shipping(millions) | 100+ million items | — |
| Average Furniture Delivery Time(weeks) | 2-3 weeks | — |
Show 4 more attributesStandard Shipping Time(business days) 1-2 days with Prime — Standard Delivery Speed (Prime)(days) 1-2 days — Same-Day Service Availability(metro areas) 100+ metro areas (Prime) — Standard Shipping Cost(USD) Free with Prime (or $5-7 without) — | ||
| Loyalty Rewards Earn Rate(% cash back) | Varies; typically 1-5% with Prime | — |
| Physical Store Locations(locations) | 600+ | 4,700+(winner) |
| Support Response Time(hours) | 12-48 hours (seller support varies) | — |
| Customer Service Availability(hours/week) | Limited hours, chat/email | — |
| Cloud/Tech Services Revenue(USD (billions)) | $88 billion (AWS)(winner) | $0.5 billion (minimal) |
| Monthly Active Users(millions) | 2,100 million | — |
| Total Global Stores(locations) | 10,500+ stores | — |
| Buyer Protection Duration(days) | 180 days (A-to-Z Guarantee) | — |
| Standard Return Window(days) | 30 days | — |
| Return Window (Standard Policy)(days) | 30 days standard | — |
| Buyer Protection Success Rate(%) | 94% disputes resolved in buyer favor | — |
| Data Privacy/Regulatory Status | US-regulated, transparent data policies | — |
| Return Window for Members(days) | 30 days | — |
| Average Shipping Time (Standard)(days) | 1-2 days (Prime) | — |
| Seller Commission/Fees(percent) | Up to 45% (varies by category) | — |
| Customer Trust Rating(percent) | 91% trust Amazon (2024) | — |
| Percentage of Small/Independent Sellers(percent) | 65% third-party sellers (mostly resellers/aggregators) | — |
| Customer Service Response Time(hours) | 24-48 hours average | — |
| Total Product Selection(millions) | 300+ million | — |
| 2024 Annual Revenue (US)(billions USD) | $575.5 | — |
| Market Valuation (2024)(billions USD) | $2,100+ | — |
| Loyalty Program Cash Back(%) | 5% with Prime Visa | — |
| Loyalty Program Reward Rate(% cash back) | 2% on select categories | — |
| Fuel Discount Availability(cents per gallon) | 5-15¢ (Walmart+ only) | — |
| Subscribe & Save Discount(%) | Up to 20% discount | — |
| Average Delivery Time (US Standard)(days) | 2-3 days (Prime) | — |
| Average Customer Review Rating(stars) | 4.2/5 (verified reviews with photo proof) | — |
| Product Return/Defect Rate(%) | ~8-12% average return rate | — |
| Counterfeit/Knockoff Risk(relative risk level) | Low (seller suspension policy enforced) | — |
| Countries with Operations(countries) | 190+ countries | — |
| Standard Seller Commission Rate(%) | 15% | — |
| Buyer Protection Window(days) | 180 days (A-to-Z Guarantee) | — |
| Listed Product Categories(count) | 40+ primary categories | — |
| Estimated Dispute/Fraud Rate(%) | 2-3% | — |
| Product Selection (SKUs)(products) | 2,000,000+ available | — |
| Customer Data Ownership(percentage) | 0% - Amazon owns customer relationship | — |
| Design & Customization Freedom(level) | Limited - Amazon template only, no custom branding | — |
| Profit Margin Retention (Example: $100 sale)(USD profit) | $55 (after 15% referral + 30% FBA avg) | — |
| AWS Revenue (Annual)(USD billions) | $80+B(winner) | $0 (retail-only focus) |
| Average Employee Wage(USD hourly) | Walmart: $16-18 | — |
| Inventory Turnover(times per year) | Walmart: 8-9x | — |
| Online Order Fulfillment(delivery time days) | Walmart: Same-day available | — |
| Annual Membership Fee(USD) | $0 | — |
| Estimated Annual Savings Threshold(USD) | N/A (no membership) | — |
| Estimated Break-Even on Membership (annual savings needed)(months) | N/A | — |
| Kirkland/Great Value Private Label Market Share(percent of sales) | 15-20% | — |
| Bulk Purchase Minimum Requirement(typical qty) | Single units available | — |
| U.S. Store Count(stores) | ~3,600 stores | — |
| US Store Locations(stores) | 3,572 | — |
| Average Transaction Value(USD) | $45-55 | — |
| Warranty Coverage for Electronics(coverage type) | Basic manufacturer defect coverage only | — |
| Product Categories Offered(primary categories) | 9+ (Groceries, apparel, electronics, furniture, etc.) | — |
| Annual Revenue (US operations)(billions USD) | $400+ billion USD | — |
| In-Store Tech Support Available | No | — |
| Extended Protection Plan Options | Limited | — |
AAmazon
WalmartMarket Cap(USD)
$1.8 Trillion
$450 Billion
Global User Base(millions)
240+ Prime members + broader reach
—
Mobile App Downloads (All-Time)(millions)
500+ million
—
Monthly Active Buyers Accessible(millions)
309 million (as of 2024)
—
Seller Commission Rate(%)
15% base commission
—
Fulfillment Cost (FBA/Self)(% of sale)
15-25% (FBA included)
—
Commission Fee (Per Transaction)(%)
8-45% + 30-50% FBA
—
Annual Gross Merchandise Value (GMV)(billions USD)
$638 billion
—
Active Global Users(millions)
150M
—
Active Seller Population(millions)
~9 million
—
Market Dominance Share(%)
40% US e-commerce market share
—
Market Share (E-Commerce)(%)
40% global e-commerce market share
—
AWS Cloud Market Share(percent)
32%
—
US Grocery Market Share(%)
2.1%
17.4%
US E-commerce Market Share(%)
41%
7.2%
Show 2 more attributes
Pet Category Market Share (U.S. Online)(%)
18%
—
US Weekly Customer Traffic(millions of visits)
~140 million weekly
—
Company Market Capitalization(trillions USD)
$2.36 trillion (July 2026)
—
User Base Growth Rate (YoY)(%)
8-10% annual growth
—
Prime/Membership Members(millions)
220 million Prime members
—
Subscription/Membership Base(Millions)
240M+ Prime members
—
Physical Store Locations(count)
500+ Amazon Go/Fresh stores
—
Global Physical Store Locations(stores)
0 stores
—
Physical Store Count(locations)
0 (e-commerce only)
10,500+
Physical Store Locations (US)(stores)
~600 (Whole Foods only)
—
Physical Store Locations(count)
0 pet stores
—
Show 3 more attributes
Number of Physical Locations(stores)
0 stores (digital-only)
—
U.S. Physical Store Locations(stores)
~600 (Whole Foods)
4,700+ (Walmart/Sam's Club)
U.S. Physical Store Count(locations)
~4,700
—
Average Delivery Speed(days)
Same-day to 1 day (Prime)
—
Return Window(days)
30 days (standard)
—
Return Window(days)
30-60 days (Prime)
90 days
Product Return Window(days)
30 days
—
Customer Satisfaction Rating(stars (out of 5.0))
89% (J.D. Power 2024)
—
Show 3 more attributes
Refund Processing Time (if approved)(days)
5-10 business days
—
Return Policy Window(days)
90 days
—
Return Window (Electronics)(days)
90
—
Annual Membership Cost(USD)
$139 per year
—
Furniture Pricing Advantage(%)
Competitive on items under $50
—
Monthly Base Cost(USD)
$0 (pay per sale)
—
Avg Product Price(USD)
$15-50
—
Premium Membership Cost($)
Prime $139
—
Show 32 more attributes
Prime/Premium Subscription Cost(USD/year)
$139/year (Prime)
—
Average Furniture Price Range(USD)
$150-$1,200
—
Average Price Markup vs Wholesale(%)
20-30% markup
—
Average Product Price Index(% difference from market average)
-12%
—
Average Product Price Index (baseline=100)(relative price)
100
—
Membership Cost (Annual)(USD)
$139 (Prime basic tier)
$98
Annual Membership Cost (Standard Plan)(USD)
$139 (Prime)
Free (no membership required)
Average Product Price(USD)
$25-75
—
Average Beauty Product Price Comparison (Foundation)(USD)
$39
—
Free Shipping Threshold(USD)
$35
—
Auto-Delivery Maximum Discount(%)
20%
—
Prime/Membership Annual Cost(USD)
$139
—
Auto-Ship Discount Maximum(percent off)
5-20% Subscribe & Save
No dedicated program
Average Price Premium(%)
Baseline (lowest)
—
Price Premium vs Temu(%)
100-150% higher (standard retail markup)
—
Prime/+ Membership Cost(USD per year)
$139 (Prime)
$98 (Walmart+)
Average Furniture Price Point(USD)
$400-900
—
Average Price on Popular Items(% difference)
15-25% cheaper
—
Average Clothing Price(USD)
$25-50
—
Prime/Membership Cost(USD/year)
$139/year
—
Monthly Cost (Starter Plan)(USD)
$0 (no monthly fee)
—
Transaction Fee per Sale(%)
8-45% (avg 15%)
—
Grocery Price Index vs Baseline(percent difference)
+10% (premium)
Baseline (0%)
Per-Unit Price on Bulk Staples(USD per unit)
$1.20
—
Private Label Savings vs National Brands(percent discount)
10-15% (Great Value brand)
—
Average Electronics Price Premium(%)
Baseline (lower)
—
Average Basket Price Difference(percent cheaper)
Baseline pricing
—
Bulk Item Savings vs Retail(percent)
5-10%
—
Member's Mark/Great Value Brand Savings(percent)
10-20% (Great Value)
—
Price Comparison Index(percent difference)
Baseline (0%)
—
Annual Membership Cost(USD)
$98 for Walmart+
—
Price Difference on 4K Smart TVs(%)
Baseline
—
Annual Revenue(billions USD)
$638 billion
—
Annual Revenue (2025)(Billion USD)
$638B (e-commerce only)
—
Market Capitalization(trillions USD)
$2,360B
Walmart: $400+ billion
YoY Revenue Growth (2025)(Percent)
12-15% (estimated)
—
Gross Margin Trend (Q4 2025)(Basis Points)
Industry average ~40-45%
—
Show 7 more attributes
Annual Revenue(USD billions)
$575B (2024)
$648B (2024)
Total Annual Revenue(USD (billions))
$575 billion
$648 billion
Global Annual Revenue (2024)(billion USD)
$575 billion
—
Annual Revenue (2024)(USD Billion)
$575B
—
Market Capitalization(USD trillions)
$2.1T
$420B
2024 Total Revenue(USD Billions)
$575.5B
—
Annual Revenue per Store(millions USD)
Walmart: $50-60 million
—
Prime/Membership Benefits(members)
240 million Prime members
—
Loyalty Program Cost(USD per year)
$139
—
Prime/Loyalty Annual Cost(USD/year)
$139 (Prime)
—
Prime/Paid Membership Cost(USD annual)
$139/year (Prime)
—
Prime/Loyalty Cost (Annual)(USD)
Prime: $139/year
—
Show 1 more attribute
Membership Reward Rate(%)
5-10% discount on select items (members only)
—
Average Shipping Time(days)
1-2 days (Prime)
—
Average Shipping Speed(days)
2-3 days (Prime)
—
Standard Delivery Time(days)
1-2 days (Prime)
2-5 days (standard)
Same-Day Delivery Cities(cities)
3,500 cities (Prime 2-hour)
—
Average Delivery Speed (US)(days)
1-2 days (Prime)
—
Show 2 more attributes
Standard Delivery Time(days)
1-2 days (Prime)
—
Same-Day Delivery Coverage(metropolitan areas)
35+ major metros
<5 metros
Home Goods Focus(%)
Multi-category general retailer
—
Design Curation Tools
Basic category and keyword filters
—
In-House Brands(count)
Limited home furniture brands
—
Product Category Focus
All categories (diversified)
—
Specialty Pet Food Availability (Exotic/Medical Diets)(inventory depth)
Limited; depends on seller listings
—
Autoship/Subscription Discount Range(Percent)
5-20% on Subscribe & Save
—
Geographic Coverage(states)
190+ countries and territories
—
Prime Members(millions)
220+
—
Member Renewal Rate(percent)
~85% (estimated)
—
Ad Revenue (2026)(billion USD)
$68.5
—
Physical Locations(stores)
Limited
—
Physical Store Locations (US)(locations)
0
—
AI Shopping Assistant(users)
Rufus 250M users
—
AI Rufus Interaction Growth(percent)
+210%
—
Prime Day 2026 Revenue(billion USD)
$24.1
—
In-Person Support(availability)
Online support only
—
In-Store Tech Support(availability)
Limited technical support in electronics departments
—
Free Shipping Minimum(USD)
$35
—
Standard Non-Perishable Pet Delivery Time(days)
1-2 days (Prime)
—
Standard Shipping Time (Domestic)(days)
2 days (Prime)
—
Pet-Specific Product SKU Count(SKUs)
~50,000-100,000 (estimated pet section)
—
Total Product Categories(categories)
500+ million SKUs across all categories
—
Product SKU Count(SKUs)
~350 million
—
Product Selection(items)
2,000,000+
—
Total Product SKUs (Pet Category)(SKUs)
~50,000 pet products
—
Show 1 more attribute
New Items Added Weekly(count)
100,000+ items
—
2025 Pet Supplies Market Position (GMV Rank)(rank)
Not #1 in pet supplies
—
Return Window (Standard Pet Supplies)(days)
30 days (standard Amazon)
—
Return Window(days)
30 days (free)
—
Autoship Subscription Discounts(percent)
Limited pet-specific subscriptions
—
Built-in Customer Base(millions)
300+ active customers
—
Average Time to First Sale(days)
2 days (FBA enabled)
—
Brand Customization Level(scale 1-10)
Minimal (2/10)
—
Customer Data Access(percentage)
0% customer data; Amazon owns relationship
—
Payment Gateway Options(count)
1 (Amazon Pay only)
—
Package/Service Ecosystem(count)
200+ AWS services
—
Product Listing Limits(count)
Varies by category and account tier
—
Active Users (2026)(millions)
Amazon 380 million
—
US Stores
~4,700 US
—
Global Employee Count(thousands)
Walmart: 2.1+ million
—
Standard Shipping Time(days)
5-7 days
—
Standard Shipping Delivery Time(business days)
1-2 days (Prime)
—
Standard Shipping Time(days)
1-2 days (Prime)
—
Standard Shipping Speed(days)
1-2 days (Prime members)
—
Fastest Delivery Option(hours)
Same-day Prime (select areas only)
—
Show 1 more attribute
Same-Day Delivery Availability(% metro coverage)
~85% of metro areas
—
Product Categories(count)
30+ main categories
—
Available Product SKUs(millions)
300M+
80M+
Number of Beauty Brands(brands)
500+ brands
—
Total Product Categories(categories)
40+ categories
—
Estimated Available Products(millions)
300+ million
80+ million
Show 12 more attributes
Total Products Available(millions)
500+ million
—
Total Product SKUs(products)
500,000,000+
140,000+
Number of Home Brands(brands)
500+ furniture brands available
—
Number of Beauty Brands Available(brands)
500+
—
Total Active Product Listings(millions)
350+ million
—
Online Product Selection(SKUs)
50,000+ pet listings
—
Product Categories Available(count)
~25 (all categories)
—
Online Product Selection(millions of SKUs)
350+ million
~70 million
Product SKUs per Store(items)
30,000-40,000 items
—
Product SKU Count per Store(items)
100,000+
—
Total Pet Product Selection(products)
8,000-12,000 SKUs
—
Total Retail Categories(major categories)
40+ categories
—
Avg Customer Rating(stars)
4.1/5
—
Customer Review Average Rating (Beauty Products)(stars)
4.2 stars
—
Average Item Return Rate(percent)
5-10%
—
Seller Verification(text)
Strict vetting, A9 quality standards
—
Number of Active Sellers(millions)
2+ million
—
Average Customer Rating System(stars)
4.4/5 average seller rating
—
Mobile App Downloads(millions)
2.5 billion downloads
—
Estimated Active Users(millions)
310M
150M
Handmade/Artisanal Product Percentage(%)
<2% handmade items
—
Grocery Product Mix(percent of inventory)
35-40%
—
Private Label Products(percent of inventory)
25-30% private label
—
Annual Revenue (2025)(billion USD)
$575 billion
$648.1
Average Standard Delivery Time(days)
2 days (Prime) / 5-7 days (standard)
3-5 days (free over $35)
Entry Membership Cost(USD per year)
$139
—
Prime/Premium Membership Cost(USD/year)
$139/year
—
Free Shipping Threshold (Standard Members)(USD)
$35 (with Prime; $100 without)
—
Prime/Membership Cost (Annual)(USD)
$139/year
—
Customer Product Reviews Published(millions)
250+ million
—
Renewable Energy Usage(percentage)
85%
—
Year Created/Founded
1994
—
Global User Base(millions)
150+ million customers
—
Annual Revenue(USD billion)
$575 billion (2025)
—
Employees(count)
1.5 million
—
Licensing Model
Proprietary (freemium model)
—
Market Capitalization(USD)
2.1 trillion
—
Market Share (US Pet E-commerce)(percent)
12% (includes pet products)
—
Total Product Selection(number of SKUs)
500,000+
—
Grooming Service Availability(locations)
0 locations
—
Prescription Pharmacy Services(availability)
Not offered; external pharmacy required
—
Training Classes Availability(program status)
Not offered
—
In-Store Grooming Services(availability)
Not available
—
Professional Veterinarians(on-staff)
No
—
Show 7 more attributes
Interior Design Service(cost)
Not available
—
In-Store Beauty Consultation Available
No
—
Pharmacy Services
Limited (no pet Rx)
—
Grooming & Veterinary Services(availability)
Not offered
—
Assembly Service Cost (Average)(USD)
Not offered
—
Grooming Service Locations(locations)
0 locations
—
Specialty Services Offered(count)
None (retail only)
—
Customer Review Rating(out of 5 stars)
4.4
—
Average Customer Review Rating(stars)
4.2/5 stars
—
Product Description Accuracy Rate(%)
96%
—
Non-Delivery/Lost Package Rate(%)
0.3%
—
Data Privacy Compliance(text)
GDPR/CCPA Compliant
—
Buyer Protection Coverage(USD)
$2,500 (A-to-z Guarantee)
—
Customer Satisfaction Score(ACSI points (0-100))
68/100
—
Customer Satisfaction (Net Promoter Score)(NPS points)
Walmart: 45-50
—
Product Return Rate(percentage)
Walmart: 7-8%
—
Customer Satisfaction Score (ACSI)(points (0-100))
76
—
Average Customer Satisfaction Rating(out of 5.0)
3.6
—
Product Catalog Size(SKUs)
798 million
—
Operating Margin(%)
7.2%
—
Median Delivery Time(days)
1-2 days (Prime members in metro areas)
—
Average Checkout Time(minutes)
5-7 minutes
—
Integrated Services Offered(types of services)
20+ services (grocery, pharmacy, gas, vision, financial, auto, home services)
—
Minimum Typical Purchase(USD)
$20+
—
Average Price Difference on Beauty Products(% below MSRP)
10-25% discount below MSRP
—
Free Samples per Purchase(samples)
0
—
Fastest Delivery Speed (Prime/Premium)(business days)
Same-day or 1-day with Prime
—
Standard Free Shipping Threshold(USD)
$0 with Prime / $25 without
$35
Average Delivery Time (Standard)(days)
1-2 days (Prime)
—
Prime Eligible Items with Two-Day Shipping(millions)
100+ million items
—
Average Furniture Delivery Time(weeks)
2-3 weeks
—
Show 4 more attributes
Standard Shipping Time(business days)
1-2 days with Prime
—
Standard Delivery Speed (Prime)(days)
1-2 days
—
Same-Day Service Availability(metro areas)
100+ metro areas (Prime)
—
Standard Shipping Cost(USD)
Free with Prime (or $5-7 without)
—
Loyalty Rewards Earn Rate(% cash back)
Varies; typically 1-5% with Prime
—
Physical Store Locations(locations)
600+
4,700+
Support Response Time(hours)
12-48 hours (seller support varies)
—
Customer Service Availability(hours/week)
Limited hours, chat/email
—
Cloud/Tech Services Revenue(USD (billions))
$88 billion (AWS)
$0.5 billion (minimal)
Monthly Active Users(millions)
2,100 million
—
Total Global Stores(locations)
10,500+ stores
—
Buyer Protection Duration(days)
180 days (A-to-Z Guarantee)
—
Standard Return Window(days)
30 days
—
Return Window (Standard Policy)(days)
30 days standard
—
Buyer Protection Success Rate(%)
94% disputes resolved in buyer favor
—
Data Privacy/Regulatory Status
US-regulated, transparent data policies
—
Return Window for Members(days)
30 days
—
Average Shipping Time (Standard)(days)
1-2 days (Prime)
—
Seller Commission/Fees(percent)
Up to 45% (varies by category)
—
Customer Trust Rating(percent)
91% trust Amazon (2024)
—
Percentage of Small/Independent Sellers(percent)
65% third-party sellers (mostly resellers/aggregators)
—
Customer Service Response Time(hours)
24-48 hours average
—
Total Product Selection(millions)
300+ million
—
2024 Annual Revenue (US)(billions USD)
$575.5
—
Market Valuation (2024)(billions USD)
$2,100+
—
Loyalty Program Cash Back(%)
5% with Prime Visa
—
Loyalty Program Reward Rate(% cash back)
2% on select categories
—
Fuel Discount Availability(cents per gallon)
5-15¢ (Walmart+ only)
—
Subscribe & Save Discount(%)
Up to 20% discount
—
Average Delivery Time (US Standard)(days)
2-3 days (Prime)
—
Average Customer Review Rating(stars)
4.2/5 (verified reviews with photo proof)
—
Product Return/Defect Rate(%)
~8-12% average return rate
—
Counterfeit/Knockoff Risk(relative risk level)
Low (seller suspension policy enforced)
—
Countries with Operations(countries)
190+ countries
—
Standard Seller Commission Rate(%)
15%
—
Buyer Protection Window(days)
180 days (A-to-Z Guarantee)
—
Listed Product Categories(count)
40+ primary categories
—
Estimated Dispute/Fraud Rate(%)
2-3%
—
Product Selection (SKUs)(products)
2,000,000+ available
—
Customer Data Ownership(percentage)
0% - Amazon owns customer relationship
—
Design & Customization Freedom(level)
Limited - Amazon template only, no custom branding
—
Profit Margin Retention (Example: $100 sale)(USD profit)
$55 (after 15% referral + 30% FBA avg)
—
AWS Revenue (Annual)(USD billions)
$80+B
$0 (retail-only focus)
Average Employee Wage(USD hourly)
Walmart: $16-18
—
Inventory Turnover(times per year)
Walmart: 8-9x
—
Online Order Fulfillment(delivery time days)
Walmart: Same-day available
—
Annual Membership Fee(USD)
$0
—
Estimated Annual Savings Threshold(USD)
N/A (no membership)
—
Estimated Break-Even on Membership (annual savings needed)(months)
N/A
—
Kirkland/Great Value Private Label Market Share(percent of sales)
15-20%
—
Bulk Purchase Minimum Requirement(typical qty)
Single units available
—
U.S. Store Count(stores)
~3,600 stores
—
US Store Locations(stores)
3,572
—
Average Transaction Value(USD)
$45-55
—
Warranty Coverage for Electronics(coverage type)
Basic manufacturer defect coverage only
—
Product Categories Offered(primary categories)
9+ (Groceries, apparel, electronics, furniture, etc.)
—
Annual Revenue (US operations)(billions USD)
$400+ billion USD
—
In-Store Tech Support Available
No
—
Extended Protection Plan Options
Limited
—
Pros & Cons
10 pros·4 cons across both
A
A
Amazon
+5-2
Pros
- 350+ million products with unmatched selection and rare item availability
- Same-day and next-day delivery in 35+ metropolitan areas via Prime
- Prime Video, Music, and Photos included with $139/year membership
- AWS generates recurring $80+ billion annual revenue, funding innovation
- Alexa integration across smart home ecosystem
Cons
- 5-15% higher average prices on groceries vs Walmart
- Limited physical store presence (600 Whole Foods locations) for in-store shopping
Walmart
+5-2
Pros
- Everyday Low Prices strategy with 5-15% lower grocery costs than competitors
- 4,700+ U.S. store locations for immediate in-store shopping and pickup
- Walmart+ membership ($98/year) includes grocery delivery and fuel discounts
- $648 billion annual revenue (higher than Amazon's $575B) demonstrates scale
- Established supply chain and vendor relationships ensure consistent inventory
Cons
- ~70 million online products vs Amazon's 350+ million (80% fewer SKUs)
- Slower shipping (typically 3-5 days standard, no true same-day in most areas)
Frequently Asked Questions
5 questions
It depends on your priorities. Prime includes video streaming, music, and same-day delivery in 35+ metros, justifying the $41 premium for urban shoppers and entertainment consumers. Walmart+ excels for grocery deliveries and fuel discounts if you already shop at Walmart frequently. Rural shoppers benefit more from Walmart+ given limited Amazon same-day coverage.
Resources & Learn More
Curated sources to dive deeper
Wikipedia
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