companies
Amazon vs Walmart 2026: Pricing, Shipping & Selection
Amazon dominates e-commerce with $575B in annual revenue and 2-day Prime shipping, while Walmart leads in total retail with $648B in revenue and 4,700+ physical stores providing immediate in-store pickup and local shopping convenience.
A
Amazon
E-commerce and cloud services giant dominating online retail and digital advertising.
Tech-savvy shoppers seeking vast selection, fast delivery, digital entertainment bundles, and competitive pricing on electronics, books, and specialty items.
Score63%
VS
Walmart
Largest physical retailer globally with integrated online and in-store shopping combining convenience and value.
Budget-conscious families prioritizing groceries, household essentials, and everyday items with access to local stores; shoppers who prefer avoiding subscription fees and want immediate pickup options.
Score63%
Quick Answer
AI SummaryAmazon dominates e-commerce with $575B in annual revenue and 2-day Prime shipping, while Walmart leads in total retail with $648B in revenue and 4,700+ physical stores providing immediate in-store pickup and local shopping convenience.
Our Verdict
AI-assistedChoose Amazon if you prioritize vast product selection (300M+ items), fast Prime shipping, and digital convenience with best prices on electronics and books. Choose Walmart if you value everyday low prices, immediate local pickup/in-store shopping, grocery delivery integration, and prefer avoiding subscription fees — especially for household essentials and groceries.
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A
Amazon
7.5/10
Walmart
7.5/10
TIE — neck and neck
A
Choose Amazon if
Tech-savvy shoppers seeking vast selection, fast delivery, digital entertainment bundles, and competitive pricing on electronics, books, and specialty items.
Choose Walmart if
Budget-conscious families prioritizing groceries, household essentials, and everyday items with access to local stores; shoppers who prefer avoiding subscription fees and want immediate pickup options.
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Key Differences at a Glance
- Total Annual Revenue (2024):✓ Walmart wins($648 billion vs $575 billion)
- E-commerce Market Share (US, 2024):✓ Amazon wins(41% vs 7.2%)
- Physical Store Locations Worldwide:✓ Walmart wins(4,700+ vs 600+)
Key Facts & Figures
161 numeric metrics compared
| Metric | Amazon | Walmart | Ratio |
|---|---|---|---|
| Market Cap(USD) | $1.8 Trillion | $450 Billion | |
| Global User Base(millions) | 240+ Prime members + broader reach | — | — |
| Seller Commission Rate(%) | 15% base commission | — | — |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion | — | — |
| Mobile App Downloads (All-Time)(millions) | 500+ million | — | — |
| Market Dominance Share(%) | 40% US e-commerce market share | — | — |
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | — | — |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | — | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | — | — |
| Prime/Membership Benefits(members) | 240 million Prime members | — | — |
| Average Shipping Time(days) | 1-2 days (Prime) | — | — |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | — | — |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | — | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | — | — |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | — | — |
| Prime Members(millions) | 220+ | — | — |
| Ad Revenue (2026)(billion USD) | $68.5 | — | — |
| Prime Day 2026 Revenue(billion USD) | $24.1 | — | — |
| AI Rufus Interaction Growth(percent) | +210% | — | — |
| Free Shipping Minimum(USD) | $35 | — | — |
| Standard Non-Perishable Pet Delivery Time(days) | 1-2 days (Prime) | — | — |
| Pet-Specific Product SKU Count(SKUs) | ~50,000-100,000 (estimated pet section) | — | — |
| Total Product Categories(categories) | 500+ million SKUs across all categories | — | — |
| Return Window (Standard Pet Supplies)(days) | 30 days (standard Amazon) | — | — |
| Commission Fee (Per Transaction)(%) | 8-45% + 30-50% FBA | — | — |
| Monthly Base Cost(USD) | $0 (pay per sale) | — | — |
| Built-in Customer Base(millions) | 300+ active customers | — | — |
| Average Time to First Sale(days) | 3-7 days (instant access) | — | — |
| Brand Customization Level(scale 1-10) | Minimal (2/10) | — | — |
| Customer Data Access(percentage) | 0% customer data; Amazon owns relationship | — | — |
| Payment Gateway Options(number) | 1 (Amazon Pay only) | — | — |
| Active Users (2026)(millions) | Amazon 380 million | — | — |
| Avg Product Price(USD) | $15-50 | — | — |
| Standard Shipping Time(days) | 5-7 days | — | — |
| Avg Customer Rating(stars) | 4.1/5 | — | — |
| Premium Membership Cost($) | Prime $139 | — | — |
| Total Active Product Listings(millions) | 300+ million | — | — |
| Number of Active Sellers(millions) | 2+ million | — | — |
| Standard Shipping Time (Domestic)(days) | 2 days (Prime) | — | — |
| Prime/Premium Subscription Cost(USD/year) | $139/year (Prime) | — | — |
| Average Customer Rating System(stars) | 4.4/5 average seller rating | — | — |
| Mobile App Downloads(millions) | 2.5 billion downloads | — | — |
| Handmade/Artisanal Product Percentage(%) | <2% handmade items | — | — |
| Annual Revenue (2025)(USD billions) | $575 billion | — | — |
| Global Physical Store Locations(stores) | 0 stores | — | — |
| Product SKU Count(products) | 300+ million | — | — |
| Average Standard Delivery Time(days) | 2 days (Prime) / 5-7 days (standard) | 3-5 days (free over $35) | |
| Entry Membership Cost(USD per year) | $139 | — | — |
| Customer Product Reviews Published(millions) | 250+ million | — | — |
| Renewable Energy Usage(percentage) | 85% | — | — |
| Year Created/Founded | 1994 | — | — |
| Global User Base(millions) | 150+ million customers | — | — |
| AWS Cloud Market Share(%) | 32% | — | — |
| Employees(count) | 1.5 million | — | — |
| Package/Service Ecosystem(count) | 200+ AWS services | — | — |
| Market Capitalization(USD trillions) | 2.1 trillion | — | — |
| Total Product Selection(SKUs) | 500,000+ | — | — |
| Average Price Markup vs Wholesale(%) | 20-30% markup | — | — |
| Standard Shipping Delivery Time(business days) | 1-2 days (Prime) | — | — |
| Grooming Service Availability(locations) | 0 locations | — | — |
| Subscribe & Save Discount(%) | 5-20% discount | — | — |
| Physical Store Locations (US)(locations) | 0 | — | — |
| Average Product Price Index(% difference from market average) | -12% | — | — |
| Product Selection(estimated items) | 2,000,000+ | — | — |
| Standard Shipping Time(business days) | 1-2 days (Prime) | — | — |
| Loyalty Program Cost(USD per year) | $139 | — | — |
| Customer Review Rating(out of 5 stars) | 4.4 | — | — |
| Average Shipping Speed(days) | 2-3 days (Prime) | — | — |
| Return Window(days) | 30 days | 90 days | |
| Average Product Price Index (baseline=100)(relative price) | 100 | — | — |
| Product Description Accuracy Rate(%) | 96% | — | — |
| Active Global Users(millions) | 150M | — | — |
| Prime/Membership Cost(USD/year) | $139 | — | — |
| Non-Delivery/Lost Package Rate(%) | 0.3% | — | — |
| Annual Revenue(USD billions) | $575.5B | $648B | |
| Standard Delivery Time(days) | 1-2 days (Prime) | 2-5 days (standard) | |
| US Grocery Market Share(%) | 2.1% | 17.4% | |
| Estimated Active Users(millions) | 310M | 150M | |
| Available Product SKUs(millions) | 300M+ | 80M+ | |
| Annual Revenue (2024)(USD billions) | $575.2 billion | — | — |
| Customer Satisfaction Score(points out of 100) | 68/100 | — | — |
| Physical Store Count(locations) | 0 (e-commerce only) | 10,500+ | |
| Product Catalog Size(SKUs) | 798 million | — | — |
| Membership Cost (Annual)(USD) | $139 (Prime basic tier) | $98 | |
| Operating Margin(percentage) | 7.2% | — | — |
| Member Renewal Rate(percent) | ~85% (estimated) | — | — |
| Median Delivery Time(days) | 1-2 days (Prime members in metro areas) | — | — |
| Number of Beauty Brands(brands) | 500+ brands | — | — |
| Average Price Difference on Beauty Products(% below MSRP) | 10-25% discount below MSRP | — | — |
| Physical Store Locations(stores) | 0 (online only) | — | — |
| Product Return Window(days) | 30 days | — | — |
| Free Samples per Purchase(samples) | 0 | — | — |
| Fastest Delivery Speed (Prime/Premium)(business days) | Same-day or 1-day with Prime | — | — |
| Loyalty Rewards Earn Rate(% cash back) | Varies; typically 1-5% with Prime | — | — |
| Total Product Categories(categories) | 40+ categories | — | — |
| Total Annual Revenue(USD (billions)) | $575 billion | $648 billion | |
| US E-commerce Market Share(%) | 41% | 7.2% | |
| Physical Store Locations(stores) | 600+ | 4,700+ | |
| Annual Membership Cost (Standard Plan)(USD) | $139 (Prime) | Free (no membership required) | |
| Standard Free Shipping Threshold(USD) | $0 with Prime / $25 without | $35 | — |
| Cloud/Tech Services Revenue(USD (billions)) | $88 billion (AWS) | $0.5 billion (minimal) | |
| Estimated Available Products(millions) | 300+ million | 80+ million | |
| Average Delivery Time (Standard)(days) | 1-2 days (Prime members) | — | — |
| Monthly Active Users(millions) | 2,100 million | — | — |
| Average Product Price(USD) | $25-75 | — | — |
| Prime/Membership Cost (Annual)(USD) | $139 (Amazon Prime US) | — | — |
| Buyer Protection Duration(days) | 180 days (A-to-Z Guarantee) | — | — |
| Total Products Available(millions) | 500+ million | — | — |
| Global Annual Revenue (2024)(billion USD) | $575 billion | — | — |
| Total Product SKUs(millions) | 350+ million items | 140,000+ | |
| Prime/Premium Membership Cost(USD/year) | $139/year | — | — |
| Standard Return Window(days) | 30 days | — | — |
| Prime Eligible Items with Two-Day Shipping(millions) | 100+ million items | — | — |
| Average Furniture Delivery Time(weeks) | 2-3 weeks | — | — |
| Free Shipping Threshold (Standard Members)(USD) | $35 (with Prime; $100 without) | — | — |
| Number of Home Brands(brands) | 500+ furniture brands available | — | — |
| Average Beauty Product Price Comparison (Foundation)(USD) | $39 | — | — |
| Number of Beauty Brands Available(brands) | 500+ | — | — |
| Return Window for Members(days) | 30 days | — | — |
| Standard Shipping Time(business days) | 1-2 days with Prime | — | — |
| Prime/Loyalty Annual Cost(USD/year) | $139 (Prime) | — | — |
| Customer Review Average Rating (Beauty Products)(stars) | 4.2 stars | — | — |
| US Stores | ~4,700 US | ~4,700 US | |
| Annual Revenue per Store(millions USD) | Walmart: $50-60 million | Walmart: $50-60 million | |
| Customer Satisfaction (Net Promoter Score)(NPS points) | Walmart: 45-50 | Walmart: 45-50 | |
| Average Employee Wage(USD hourly) | Walmart: $16-18 | Walmart: $16-18 | |
| Inventory Turnover(times per year) | Walmart: 8-9x | Walmart: 8-9x | |
| Online Order Fulfillment(delivery time days) | Walmart: Same-day available | Walmart: Same-day available | |
| Global Employee Count(thousands) | Walmart: 2.1+ million | Walmart: 2.1+ million | |
| Product Return Rate(percentage) | Walmart: 7-8% | Walmart: 7-8% | |
| Annual Membership Fee(USD) | $0 | $0 | |
| Kirkland/Great Value Private Label Market Share(percent of sales) | 15-20% | 15-20% | |
| Customer Satisfaction Score (ACSI)(points (0-100)) | 76 | 76 | |
| U.S. Store Count(stores) | ~3,600 stores | ~3,600 stores | |
| Per-Unit Price on Bulk Staples(USD per unit) | $1.20 | $1.20 | |
| US Store Locations(stores) | 3,572 | 3,572 | |
| Average Transaction Value(USD) | $45-55 | $45-55 | |
| Grocery Product Mix(percent of inventory) | 35-40% | 35-40% | |
| Private Label Savings vs National Brands(percent discount) | 10-15% (Great Value brand) | 10-15% (Great Value brand) | |
| Average Electronics Price Premium(%) | Baseline (lower) | Baseline (lower) | |
| Membership Reward Rate(%) | 5-10% discount on select items (members only) | 5-10% discount on select items (members only) | |
| Same-Day Delivery Availability(% metro coverage) | ~85% of metro areas | ~85% of metro areas | |
| Product Categories Offered(count) | ~40+ (general merchandise) | ~40+ (general merchandise) | |
| Total Global Stores(locations) | 10,500+ stores | 10,500+ stores | |
| Product SKUs per Store(items) | 30,000-40,000 items | 30,000-40,000 items | |
| Average Basket Price Difference(percent cheaper) | Baseline pricing | Baseline pricing | |
| Private Label Products(percent of inventory) | 25-30% private label | 25-30% private label | |
| Average Checkout Time(minutes) | 5-7 minutes | 5-7 minutes | |
| Integrated Services Offered(types of services) | 20+ services (grocery, pharmacy, gas, vision, financial, auto, home services) | 20+ services (grocery, pharmacy, gas, vision, financial, auto, home services) | |
| US Weekly Customer Traffic(millions of visits) | ~140 million weekly | ~140 million weekly | |
| Annual Revenue (US operations)(billions USD) | $400+ billion USD | $400+ billion USD | |
| Bulk Item Savings vs Retail(percent) | 5-10% | 5-10% | |
| Fuel Discount Availability(cents per gallon) | 5-15¢ (Walmart+ only) | 5-15¢ (Walmart+ only) | |
| Product SKU Count per Store(items) | 100,000+ | 100,000+ | |
| Minimum Typical Purchase(USD) | $20+ | $20+ | |
| Return Policy Window(days) | 90 days | 90 days | |
| Member's Mark/Great Value Brand Savings(percent) | 10-20% (Great Value) | 10-20% (Great Value) | |
| Total Pet Product Selection(products) | 8,000-12,000 SKUs | 8,000-12,000 SKUs | |
| Price Comparison Index(percent difference) | Baseline (0%) | Baseline (0%) | |
| Annual Membership Cost(USD) | $98 for Walmart+ | $98 for Walmart+ | |
| Total Retail Categories(major categories) | 40+ categories | 40+ categories |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
A
3AmazonWalmart leads
Amazon
Attribute
Walmart
- $575 billionTotal Annual Revenue (2024)$648 billion(winner)
- 41%(winner)E-commerce Market Share (US, 2024)7.2%
- 600+Physical Store Locations Worldwide4,700+(winner)
- $139Prime Membership Cost (Annual, 2024)N/A (free for qualifying customers)(winner)
- 5-7 daysAverage Standard Shipping (Days)3-5 days (free over $35)(winner)
- $43 billion(winner)Digital Advertising Revenue (2024)$3.2 billion
- $88 billion(winner)Cloud Services Revenue (AWS, 2024)N/A (minimal cloud business)
- Total Annual Revenue (2024)
Amazon
$575 billion
Walmart
$648 billion(winner)
- E-commerce Market Share (US, 2024)
Amazon
41%(winner)
Walmart
7.2%
- Physical Store Locations Worldwide
Amazon
600+
Walmart
4,700+(winner)
- Prime Membership Cost (Annual, 2024)
Amazon
$139
Walmart
N/A (free for qualifying customers)(winner)
- Average Standard Shipping (Days)
Amazon
5-7 days
Walmart
3-5 days (free over $35)(winner)
- Digital Advertising Revenue (2024)
Amazon
$43 billion(winner)
Walmart
$3.2 billion
- Cloud Services Revenue (AWS, 2024)
Amazon
$88 billion(winner)
Walmart
N/A (minimal cloud business)
Full Comparison
| Attribute | Amazon | Walmart |
|---|---|---|
| Market Cap(USD) | $1.8 Trillion(winner) | $450 Billion |
| Global User Base(millions) | 240+ Prime members + broader reach | — |
| Mobile App Downloads (All-Time)(millions) | 500+ million | — |
| Seller Commission Rate(%) | 15% base commission | — |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | — |
| Commission Fee (Per Transaction)(%) | 8-45% + 30-50% FBA | — |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion | — |
| Active Global Users(millions) | 150M | — |
| Market Dominance Share(%) | 40% US e-commerce market share | — |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | — |
| AWS Cloud Market Share(%) | 32% | — |
| US Grocery Market Share(%) | 2.1% | 17.4%(winner) |
| US E-commerce Market Share(%) | 41%(winner) | 7.2% |
Show 1 more attributeUS Weekly Customer Traffic(millions of visits) ~140 million weekly — | ||
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | — |
| Prime/Membership Members(millions) | 220 million Prime members | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | — |
| Physical Store Locations(count) | 500+ Amazon Go/Fresh stores | — |
| Global Physical Store Locations(stores) | 0 stores | — |
| Physical Store Count(locations) | 0 (e-commerce only) | 10,500+(winner) |
| Physical Store Locations(stores) | 0 (online only) | — |
| Average Delivery Speed(days) | Same-day to 1 day (Prime) | — |
| Return Window(days) | 30 days (standard) | — |
| Return Window(days) | 30 days | 90 days(winner) |
| Product Return Window(days) | 30 days | — |
| Return Policy Window(days) | 90 days | — |
| Annual Membership Cost(USD) | $139 per year | — |
| Furniture Pricing Advantage(%) | Competitive on items under $50 | — |
| Monthly Base Cost(USD) | $0 (pay per sale) | — |
| Avg Product Price(USD) | $15-50 | — |
| Premium Membership Cost($) | Prime $139 | — |
Show 20 more attributesPrime/Premium Subscription Cost(USD/year) $139/year (Prime) — Average Furniture Price Range(USD) $150-$1,200 — Average Price Markup vs Wholesale(%) 20-30% markup — Subscribe & Save Discount(%) 5-20% discount — Average Product Price Index(% difference from market average) -12% — Average Product Price Index (baseline=100)(relative price) 100 — Prime/Membership Cost(USD/year) $139 — Membership Cost (Annual)(USD) $139 (Prime basic tier) $98 Annual Membership Cost (Standard Plan)(USD) $139 (Prime) Free (no membership required) Average Product Price(USD) $25-75 — Prime/Membership Cost (Annual)(USD) $139 (Amazon Prime US) — Average Beauty Product Price Comparison (Foundation)(USD) $39 — Per-Unit Price on Bulk Staples(USD per unit) $1.20 — Private Label Savings vs National Brands(percent discount) 10-15% (Great Value brand) — Average Electronics Price Premium(%) Baseline (lower) — Average Basket Price Difference(percent cheaper) Baseline pricing — Bulk Item Savings vs Retail(percent) 5-10% — Member's Mark/Great Value Brand Savings(percent) 10-20% (Great Value) — Price Comparison Index(percent difference) Baseline (0%) — Annual Membership Cost(USD) $98 for Walmart+ — | ||
| Annual Revenue(billions USD) | $638 billion | — |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | — |
| Market Capitalization(trillions USD) | $2,360B(winner) | Walmart: $400+ billion |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | — |
| Gross Margin Trend (Q4 2025)(Basis Points) | Industry average ~40-45% | — |
Show 6 more attributesAnnual Revenue (2025)(USD billions) $575 billion — Annual Revenue (2024)(USD billions) $575.2 billion — Operating Margin(percentage) 7.2% — Total Annual Revenue(USD (billions)) $575 billion $648 billion Global Annual Revenue (2024)(billion USD) $575 billion — Annual Revenue per Store(millions USD) Walmart: $50-60 million — | ||
| Prime/Membership Benefits(members) | 240 million Prime members | — |
| Loyalty Program Cost(USD per year) | $139 | — |
| Prime/Loyalty Annual Cost(USD/year) | $139 (Prime) | — |
| Membership Reward Rate(%) | 5-10% discount on select items (members only) | — |
| Average Shipping Time(days) | 1-2 days (Prime) | — |
| Average Shipping Speed(days) | 2-3 days (Prime) | — |
| Standard Delivery Time(days) | 1-2 days (Prime)(winner) | 2-5 days (standard) |
| Home Goods Focus(%) | Multi-category general retailer | — |
| Design Curation Tools | Basic category and keyword filters | — |
| In-House Brands(count) | Limited home furniture brands | — |
| Product Category Focus | All categories (diversified) | — |
| Specialty Pet Food Availability (Exotic/Medical Diets)(inventory depth) | Limited; depends on seller listings | — |
| Autoship/Subscription Discount Range(Percent) | 5-20% on Subscribe & Save | — |
| Geographic Coverage(states) | 190+ countries and territories | — |
| Prime Members(millions) | 220+ | — |
| Member Renewal Rate(percent) | ~85% (estimated) | — |
| Ad Revenue (2026)(billion USD) | $68.5 | — |
| Physical Locations(stores) | Limited | — |
| Physical Store Locations (US)(locations) | 0 | — |
| AI Shopping Assistant(users) | Rufus 250M users | — |
| AI Rufus Interaction Growth(percent) | +210% | — |
| Prime Day 2026 Revenue(billion USD) | $24.1 | — |
| In-Person Support(availability) | Online support only | — |
| In-Store Tech Support(availability) | Limited technical support in electronics departments | — |
| Free Shipping Minimum(USD) | $35 | — |
| Standard Non-Perishable Pet Delivery Time(days) | 1-2 days (Prime) | — |
| Standard Shipping Time (Domestic)(days) | 2 days (Prime) | — |
| Pet-Specific Product SKU Count(SKUs) | ~50,000-100,000 (estimated pet section) | — |
| Total Product Categories(categories) | 500+ million SKUs across all categories | — |
| Product Selection(estimated items) | 2,000,000+ | — |
| 2025 Pet Supplies Market Position (GMV Rank)(rank) | Not #1 in pet supplies | — |
| Return Window (Standard Pet Supplies)(days) | 30 days (standard Amazon) | — |
| Autoship Subscription Discounts(percent) | Limited pet-specific subscriptions | — |
| Built-in Customer Base(millions) | 300+ active customers | — |
| Average Time to First Sale(days) | 3-7 days (instant access) | — |
| Brand Customization Level(scale 1-10) | Minimal (2/10) | — |
| Customer Data Access(percentage) | 0% customer data; Amazon owns relationship | — |
| Payment Gateway Options(number) | 1 (Amazon Pay only) | — |
| Product Listing Limits(count) | Varies by category and account tier | — |
| Active Users (2026)(millions) | Amazon 380 million | — |
| US Stores | ~4,700 US | — |
| Global Employee Count(thousands) | Walmart: 2.1+ million | — |
| Standard Shipping Time(days) | 5-7 days | — |
| Standard Shipping Delivery Time(business days) | 1-2 days (Prime) | — |
| Standard Shipping Time(business days) | 1-2 days (Prime) | — |
| Same-Day Delivery Availability(% metro coverage) | ~85% of metro areas | — |
| Product Categories(count) | 30+ main categories | — |
| Product SKU Count(products) | 300+ million | — |
| Total Product Selection(SKUs) | 500,000+ | — |
| Available Product SKUs(millions) | 300M+(winner) | 80M+ |
| Number of Beauty Brands(brands) | 500+ brands | — |
Show 10 more attributesTotal Product Categories(categories) 40+ categories — Estimated Available Products(millions) 300+ million 80+ million Total Products Available(millions) 500+ million — Total Product SKUs(millions) 350+ million items 140,000+ Number of Home Brands(brands) 500+ furniture brands available — Number of Beauty Brands Available(brands) 500+ — Product SKUs per Store(items) 30,000-40,000 items — Product SKU Count per Store(items) 100,000+ — Total Pet Product Selection(products) 8,000-12,000 SKUs — Total Retail Categories(major categories) 40+ categories — | ||
| Avg Customer Rating(stars) | 4.1/5 | — |
| Customer Review Average Rating (Beauty Products)(stars) | 4.2 stars | — |
| Seller Verification(text) | Strict vetting, A9 quality standards | — |
| Total Active Product Listings(millions) | 300+ million | — |
| Number of Active Sellers(millions) | 2+ million | — |
| Average Customer Rating System(stars) | 4.4/5 average seller rating | — |
| Mobile App Downloads(millions) | 2.5 billion downloads | — |
| Estimated Active Users(millions) | 310M(winner) | 150M |
| Handmade/Artisanal Product Percentage(%) | <2% handmade items | — |
| Grocery Product Mix(percent of inventory) | 35-40% | — |
| Private Label Products(percent of inventory) | 25-30% private label | — |
| Average Standard Delivery Time(days) | 2 days (Prime) / 5-7 days (standard)(winner) | 3-5 days (free over $35) |
| Entry Membership Cost(USD per year) | $139 | — |
| Prime/Premium Membership Cost(USD/year) | $139/year | — |
| Free Shipping Threshold (Standard Members)(USD) | $35 (with Prime; $100 without) | — |
| Customer Product Reviews Published(millions) | 250+ million | — |
| Renewable Energy Usage(percentage) | 85% | — |
| Year Created/Founded | 1994 | — |
| Global User Base(millions) | 150+ million customers | — |
| Annual Revenue(USD billions) | $575 billion (2025) | — |
| Employees(count) | 1.5 million | — |
| Package/Service Ecosystem(count) | 200+ AWS services | — |
| Licensing Model | Proprietary (freemium model) | — |
| Market Capitalization(USD trillions) | 2.1 trillion | — |
| Grooming Service Availability(locations) | 0 locations | — |
| Prescription Pharmacy Services(availability) | Not offered; external pharmacy required | — |
| Training Classes Availability(program status) | Not offered | — |
| In-Store Grooming Services(availability) | Not available | — |
| Professional Veterinarians(on-staff) | No | — |
Show 2 more attributesInterior Design Service(cost) Not available — In-Store Beauty Consultation Available No — | ||
| Customer Review Rating(out of 5 stars) | 4.4 | — |
| Product Description Accuracy Rate(%) | 96% | — |
| Non-Delivery/Lost Package Rate(%) | 0.3% | — |
| Data Privacy Compliance(text) | GDPR/CCPA Compliant | — |
| Annual Revenue(USD billions) | $575.5B | $648B(winner) |
| Monthly Active Users(millions) | 2,100 million | — |
| Total Global Stores(locations) | 10,500+ stores | — |
| Customer Satisfaction Score(points out of 100) | 68/100 | — |
| Customer Satisfaction (Net Promoter Score)(NPS points) | Walmart: 45-50 | — |
| Product Return Rate(percentage) | Walmart: 7-8% | — |
| Customer Satisfaction Score (ACSI)(points (0-100)) | 76 | — |
| Product Catalog Size(SKUs) | 798 million | — |
| Median Delivery Time(days) | 1-2 days (Prime members in metro areas) | — |
| Average Checkout Time(minutes) | 5-7 minutes | — |
| Integrated Services Offered(types of services) | 20+ services (grocery, pharmacy, gas, vision, financial, auto, home services) | — |
| Minimum Typical Purchase(USD) | $20+ | — |
| Average Price Difference on Beauty Products(% below MSRP) | 10-25% discount below MSRP | — |
| Free Samples per Purchase(samples) | 0 | — |
| Fastest Delivery Speed (Prime/Premium)(business days) | Same-day or 1-day with Prime | — |
| Standard Free Shipping Threshold(USD) | $0 with Prime / $25 without | $35 |
| Prime Eligible Items with Two-Day Shipping(millions) | 100+ million items | — |
| Average Furniture Delivery Time(weeks) | 2-3 weeks | — |
| Standard Shipping Time(business days) | 1-2 days with Prime | — |
| Loyalty Rewards Earn Rate(% cash back) | Varies; typically 1-5% with Prime | — |
| Physical Store Locations(stores) | 600+ | 4,700+(winner) |
| Cloud/Tech Services Revenue(USD (billions)) | $88 billion (AWS)(winner) | $0.5 billion (minimal) |
| Average Delivery Time (Standard)(days) | 1-2 days (Prime members) | — |
| Buyer Protection Duration(days) | 180 days (A-to-Z Guarantee) | — |
| Standard Return Window(days) | 30 days | — |
| Data Privacy/Regulatory Status | US-regulated, transparent data policies | — |
| Return Window for Members(days) | 30 days | — |
| Average Employee Wage(USD hourly) | Walmart: $16-18 | — |
| Inventory Turnover(times per year) | Walmart: 8-9x | — |
| Online Order Fulfillment(delivery time days) | Walmart: Same-day available | — |
| Annual Membership Fee(USD) | $0 | — |
| Estimated Annual Savings Threshold(USD) | N/A (no membership) | — |
| Estimated Break-Even on Membership (annual savings needed)(months) | N/A | — |
| Kirkland/Great Value Private Label Market Share(percent of sales) | 15-20% | — |
| Bulk Purchase Minimum Requirement(typical qty) | Single units available | — |
| U.S. Store Count(stores) | ~3,600 stores | — |
| US Store Locations(stores) | 3,572 | — |
| Average Transaction Value(USD) | $45-55 | — |
| Warranty Coverage for Electronics(coverage type) | Basic manufacturer defect coverage only | — |
| Product Categories Offered(count) | ~40+ (general merchandise) | — |
| Annual Revenue (US operations)(billions USD) | $400+ billion USD | — |
| Fuel Discount Availability(cents per gallon) | 5-15¢ (Walmart+ only) | — |
| Auto-Ship Discount Maximum(percent) | No dedicated program | — |
| Customer Service Availability(hours/week) | Limited hours, chat/email | — |
AAmazon
WalmartMarket Cap(USD)
$1.8 Trillion
$450 Billion
Global User Base(millions)
240+ Prime members + broader reach
—
Mobile App Downloads (All-Time)(millions)
500+ million
—
Seller Commission Rate(%)
15% base commission
—
Fulfillment Cost (FBA/Self)(% of sale)
15-25% (FBA included)
—
Commission Fee (Per Transaction)(%)
8-45% + 30-50% FBA
—
Annual Gross Merchandise Value (GMV)(billions USD)
$638 billion
—
Active Global Users(millions)
150M
—
Market Dominance Share(%)
40% US e-commerce market share
—
Market Share (E-Commerce)(%)
40% global e-commerce market share
—
AWS Cloud Market Share(%)
32%
—
US Grocery Market Share(%)
2.1%
17.4%
US E-commerce Market Share(%)
41%
7.2%
Show 1 more attribute
US Weekly Customer Traffic(millions of visits)
~140 million weekly
—
Company Market Capitalization(trillions USD)
$2.36 trillion (July 2026)
—
User Base Growth Rate (YoY)(%)
8-10% annual growth
—
Prime/Membership Members(millions)
220 million Prime members
—
Subscription/Membership Base(Millions)
240M+ Prime members
—
Physical Store Locations(count)
500+ Amazon Go/Fresh stores
—
Global Physical Store Locations(stores)
0 stores
—
Physical Store Count(locations)
0 (e-commerce only)
10,500+
Physical Store Locations(stores)
0 (online only)
—
Average Delivery Speed(days)
Same-day to 1 day (Prime)
—
Return Window(days)
30 days (standard)
—
Return Window(days)
30 days
90 days
Product Return Window(days)
30 days
—
Return Policy Window(days)
90 days
—
Annual Membership Cost(USD)
$139 per year
—
Furniture Pricing Advantage(%)
Competitive on items under $50
—
Monthly Base Cost(USD)
$0 (pay per sale)
—
Avg Product Price(USD)
$15-50
—
Premium Membership Cost($)
Prime $139
—
Show 20 more attributes
Prime/Premium Subscription Cost(USD/year)
$139/year (Prime)
—
Average Furniture Price Range(USD)
$150-$1,200
—
Average Price Markup vs Wholesale(%)
20-30% markup
—
Subscribe & Save Discount(%)
5-20% discount
—
Average Product Price Index(% difference from market average)
-12%
—
Average Product Price Index (baseline=100)(relative price)
100
—
Prime/Membership Cost(USD/year)
$139
—
Membership Cost (Annual)(USD)
$139 (Prime basic tier)
$98
Annual Membership Cost (Standard Plan)(USD)
$139 (Prime)
Free (no membership required)
Average Product Price(USD)
$25-75
—
Prime/Membership Cost (Annual)(USD)
$139 (Amazon Prime US)
—
Average Beauty Product Price Comparison (Foundation)(USD)
$39
—
Per-Unit Price on Bulk Staples(USD per unit)
$1.20
—
Private Label Savings vs National Brands(percent discount)
10-15% (Great Value brand)
—
Average Electronics Price Premium(%)
Baseline (lower)
—
Average Basket Price Difference(percent cheaper)
Baseline pricing
—
Bulk Item Savings vs Retail(percent)
5-10%
—
Member's Mark/Great Value Brand Savings(percent)
10-20% (Great Value)
—
Price Comparison Index(percent difference)
Baseline (0%)
—
Annual Membership Cost(USD)
$98 for Walmart+
—
Annual Revenue(billions USD)
$638 billion
—
Annual Revenue (2025)(Billion USD)
$638B (e-commerce only)
—
Market Capitalization(trillions USD)
$2,360B
Walmart: $400+ billion
YoY Revenue Growth (2025)(Percent)
12-15% (estimated)
—
Gross Margin Trend (Q4 2025)(Basis Points)
Industry average ~40-45%
—
Show 6 more attributes
Annual Revenue (2025)(USD billions)
$575 billion
—
Annual Revenue (2024)(USD billions)
$575.2 billion
—
Operating Margin(percentage)
7.2%
—
Total Annual Revenue(USD (billions))
$575 billion
$648 billion
Global Annual Revenue (2024)(billion USD)
$575 billion
—
Annual Revenue per Store(millions USD)
Walmart: $50-60 million
—
Prime/Membership Benefits(members)
240 million Prime members
—
Loyalty Program Cost(USD per year)
$139
—
Prime/Loyalty Annual Cost(USD/year)
$139 (Prime)
—
Membership Reward Rate(%)
5-10% discount on select items (members only)
—
Average Shipping Time(days)
1-2 days (Prime)
—
Average Shipping Speed(days)
2-3 days (Prime)
—
Standard Delivery Time(days)
1-2 days (Prime)
2-5 days (standard)
Home Goods Focus(%)
Multi-category general retailer
—
Design Curation Tools
Basic category and keyword filters
—
In-House Brands(count)
Limited home furniture brands
—
Product Category Focus
All categories (diversified)
—
Specialty Pet Food Availability (Exotic/Medical Diets)(inventory depth)
Limited; depends on seller listings
—
Autoship/Subscription Discount Range(Percent)
5-20% on Subscribe & Save
—
Geographic Coverage(states)
190+ countries and territories
—
Prime Members(millions)
220+
—
Member Renewal Rate(percent)
~85% (estimated)
—
Ad Revenue (2026)(billion USD)
$68.5
—
Physical Locations(stores)
Limited
—
Physical Store Locations (US)(locations)
0
—
AI Shopping Assistant(users)
Rufus 250M users
—
AI Rufus Interaction Growth(percent)
+210%
—
Prime Day 2026 Revenue(billion USD)
$24.1
—
In-Person Support(availability)
Online support only
—
In-Store Tech Support(availability)
Limited technical support in electronics departments
—
Free Shipping Minimum(USD)
$35
—
Standard Non-Perishable Pet Delivery Time(days)
1-2 days (Prime)
—
Standard Shipping Time (Domestic)(days)
2 days (Prime)
—
Pet-Specific Product SKU Count(SKUs)
~50,000-100,000 (estimated pet section)
—
Total Product Categories(categories)
500+ million SKUs across all categories
—
Product Selection(estimated items)
2,000,000+
—
2025 Pet Supplies Market Position (GMV Rank)(rank)
Not #1 in pet supplies
—
Return Window (Standard Pet Supplies)(days)
30 days (standard Amazon)
—
Autoship Subscription Discounts(percent)
Limited pet-specific subscriptions
—
Built-in Customer Base(millions)
300+ active customers
—
Average Time to First Sale(days)
3-7 days (instant access)
—
Brand Customization Level(scale 1-10)
Minimal (2/10)
—
Customer Data Access(percentage)
0% customer data; Amazon owns relationship
—
Payment Gateway Options(number)
1 (Amazon Pay only)
—
Product Listing Limits(count)
Varies by category and account tier
—
Active Users (2026)(millions)
Amazon 380 million
—
US Stores
~4,700 US
—
Global Employee Count(thousands)
Walmart: 2.1+ million
—
Standard Shipping Time(days)
5-7 days
—
Standard Shipping Delivery Time(business days)
1-2 days (Prime)
—
Standard Shipping Time(business days)
1-2 days (Prime)
—
Same-Day Delivery Availability(% metro coverage)
~85% of metro areas
—
Product Categories(count)
30+ main categories
—
Product SKU Count(products)
300+ million
—
Total Product Selection(SKUs)
500,000+
—
Available Product SKUs(millions)
300M+
80M+
Number of Beauty Brands(brands)
500+ brands
—
Show 10 more attributes
Total Product Categories(categories)
40+ categories
—
Estimated Available Products(millions)
300+ million
80+ million
Total Products Available(millions)
500+ million
—
Total Product SKUs(millions)
350+ million items
140,000+
Number of Home Brands(brands)
500+ furniture brands available
—
Number of Beauty Brands Available(brands)
500+
—
Product SKUs per Store(items)
30,000-40,000 items
—
Product SKU Count per Store(items)
100,000+
—
Total Pet Product Selection(products)
8,000-12,000 SKUs
—
Total Retail Categories(major categories)
40+ categories
—
Avg Customer Rating(stars)
4.1/5
—
Customer Review Average Rating (Beauty Products)(stars)
4.2 stars
—
Seller Verification(text)
Strict vetting, A9 quality standards
—
Total Active Product Listings(millions)
300+ million
—
Number of Active Sellers(millions)
2+ million
—
Average Customer Rating System(stars)
4.4/5 average seller rating
—
Mobile App Downloads(millions)
2.5 billion downloads
—
Estimated Active Users(millions)
310M
150M
Handmade/Artisanal Product Percentage(%)
<2% handmade items
—
Grocery Product Mix(percent of inventory)
35-40%
—
Private Label Products(percent of inventory)
25-30% private label
—
Average Standard Delivery Time(days)
2 days (Prime) / 5-7 days (standard)
3-5 days (free over $35)
Entry Membership Cost(USD per year)
$139
—
Prime/Premium Membership Cost(USD/year)
$139/year
—
Free Shipping Threshold (Standard Members)(USD)
$35 (with Prime; $100 without)
—
Customer Product Reviews Published(millions)
250+ million
—
Renewable Energy Usage(percentage)
85%
—
Year Created/Founded
1994
—
Global User Base(millions)
150+ million customers
—
Annual Revenue(USD billions)
$575 billion (2025)
—
Employees(count)
1.5 million
—
Package/Service Ecosystem(count)
200+ AWS services
—
Licensing Model
Proprietary (freemium model)
—
Market Capitalization(USD trillions)
2.1 trillion
—
Grooming Service Availability(locations)
0 locations
—
Prescription Pharmacy Services(availability)
Not offered; external pharmacy required
—
Training Classes Availability(program status)
Not offered
—
In-Store Grooming Services(availability)
Not available
—
Professional Veterinarians(on-staff)
No
—
Show 2 more attributes
Interior Design Service(cost)
Not available
—
In-Store Beauty Consultation Available
No
—
Customer Review Rating(out of 5 stars)
4.4
—
Product Description Accuracy Rate(%)
96%
—
Non-Delivery/Lost Package Rate(%)
0.3%
—
Data Privacy Compliance(text)
GDPR/CCPA Compliant
—
Annual Revenue(USD billions)
$575.5B
$648B
Monthly Active Users(millions)
2,100 million
—
Total Global Stores(locations)
10,500+ stores
—
Customer Satisfaction Score(points out of 100)
68/100
—
Customer Satisfaction (Net Promoter Score)(NPS points)
Walmart: 45-50
—
Product Return Rate(percentage)
Walmart: 7-8%
—
Customer Satisfaction Score (ACSI)(points (0-100))
76
—
Product Catalog Size(SKUs)
798 million
—
Median Delivery Time(days)
1-2 days (Prime members in metro areas)
—
Average Checkout Time(minutes)
5-7 minutes
—
Integrated Services Offered(types of services)
20+ services (grocery, pharmacy, gas, vision, financial, auto, home services)
—
Minimum Typical Purchase(USD)
$20+
—
Average Price Difference on Beauty Products(% below MSRP)
10-25% discount below MSRP
—
Free Samples per Purchase(samples)
0
—
Fastest Delivery Speed (Prime/Premium)(business days)
Same-day or 1-day with Prime
—
Standard Free Shipping Threshold(USD)
$0 with Prime / $25 without
$35
Prime Eligible Items with Two-Day Shipping(millions)
100+ million items
—
Average Furniture Delivery Time(weeks)
2-3 weeks
—
Standard Shipping Time(business days)
1-2 days with Prime
—
Loyalty Rewards Earn Rate(% cash back)
Varies; typically 1-5% with Prime
—
Physical Store Locations(stores)
600+
4,700+
Cloud/Tech Services Revenue(USD (billions))
$88 billion (AWS)
$0.5 billion (minimal)
Average Delivery Time (Standard)(days)
1-2 days (Prime members)
—
Buyer Protection Duration(days)
180 days (A-to-Z Guarantee)
—
Standard Return Window(days)
30 days
—
Data Privacy/Regulatory Status
US-regulated, transparent data policies
—
Return Window for Members(days)
30 days
—
Average Employee Wage(USD hourly)
Walmart: $16-18
—
Inventory Turnover(times per year)
Walmart: 8-9x
—
Online Order Fulfillment(delivery time days)
Walmart: Same-day available
—
Annual Membership Fee(USD)
$0
—
Estimated Annual Savings Threshold(USD)
N/A (no membership)
—
Estimated Break-Even on Membership (annual savings needed)(months)
N/A
—
Kirkland/Great Value Private Label Market Share(percent of sales)
15-20%
—
Bulk Purchase Minimum Requirement(typical qty)
Single units available
—
U.S. Store Count(stores)
~3,600 stores
—
US Store Locations(stores)
3,572
—
Average Transaction Value(USD)
$45-55
—
Warranty Coverage for Electronics(coverage type)
Basic manufacturer defect coverage only
—
Product Categories Offered(count)
~40+ (general merchandise)
—
Annual Revenue (US operations)(billions USD)
$400+ billion USD
—
Fuel Discount Availability(cents per gallon)
5-15¢ (Walmart+ only)
—
Auto-Ship Discount Maximum(percent)
No dedicated program
—
Customer Service Availability(hours/week)
Limited hours, chat/email
—
Pros & Cons
10 pros·6 cons across both
A
A
Amazon
+5-3
Pros
- 41% US e-commerce market share — unmatched online selection with 300M+ products
- Prime Video, Music, Photos included with $139 annual membership offering bundled entertainment value
- $88B AWS revenue providing industry-leading cloud infrastructure and AI services
- 2-day (often 1-day) Prime shipping on millions of items with free returns
- $43B advertising business offering sellers high ROI with targeted customer reach
Cons
- Prime membership required ($139/year) for competitive shipping speeds and benefits
- Counterfeit products and third-party seller quality inconsistency reported in 12% of reviews
- Limited grocery selection compared to Walmart — fresh produce delivery available in only 12 metro areas
Walmart
+5-3
Pros
- Lowest everyday prices on groceries and household essentials — 15-20% cheaper than national average on staples
- 4,700+ physical stores enabling same-day pickup (89% US population within 10 miles of a store)
- Free shipping over $35 with no membership required — no annual subscription costs
- Walmart+ subscription ($98/year) offers free delivery, fuel discounts, and grocery benefits without mandatory purchase
- Superior grocery selection with fresh produce, meat, and 40,000+ food items across all stores
Cons
- 7.2% US e-commerce market share limits product variety compared to Amazon's 300M+ items
- Website/app user experience rated 3.2/5 stars — less intuitive navigation and slower load times than competitors
- Minimum purchase thresholds often required for free delivery, and 3-5 day shipping slower than Prime's 2-day standard
Frequently Asked Questions
5 questions
Walmart typically offers lower everyday prices on groceries and household essentials (15-20% cheaper on staples), but Amazon often has better deals on electronics, books, and specialty items. However, Amazon Prime ($139/year) membership costs must be factored in — without Prime, Walmart's free $35+ shipping and lower base prices often win. For groceries and household goods specifically, Walmart is consistently 10-15% cheaper.
Resources & Learn More
Curated sources to dive deeper
Wikipedia
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