MailerLite vs Brevo
MailerLite
User-friendly email marketing platform with free tier, SMS, and automation for small businesses.
Solopreneurs, small businesses, content creators, and beginners prioritizing ease-of-use and budget-friendly scaling
Brevo
Affordable email marketing, SMS, and basic CRM platform for small businesses
Growing businesses, e-commerce brands, and agencies managing large contact databases who need advanced automation and CRM integration
Short Answer
MailerLite offers more intuitive design and lower entry pricing with unlimited sends on all tiers, while Brevo provides 500K contacts at the $29/month tier and superior dynamic content capabilities. MailerLite wins for affordability and ease-of-use; Brevo wins for high-volume contact management and advanced personalization.
Our Verdict
AI-assistedChoose MailerLite if you prioritize affordability, ease-of-use, and generous free tier limits—it's ideal for solopreneurs, small creators, and beginners who need to scale without increasing costs per subscriber. Choose Brevo if you manage large contact lists (500K+), need advanced dynamic content personalization, and prefer a more feature-rich CRM integrated natively into your email platform.
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Choose MailerLite if
Solopreneurs, small businesses, content creators, and beginners prioritizing ease-of-use and budget-friendly scaling
Choose Brevo if
Growing businesses, e-commerce brands, and agencies managing large contact databases who need advanced automation and CRM integration
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Key Differences at a Glance
Key Facts & Figures
| Metric | MailerLite | Brevo | Diff |
|---|---|---|---|
| Free Plan Subscriber Limit(contacts) | Unlimited | 300 | — |
| Starter Plan Monthly Cost(USD) | $20 | $29 | -31% |
| Contact Limit at Entry Paid Tier(contacts) | 1,000 | 500,000 | -100% |
| Pre-Built Email Templates(templates) | 20+ | 90+ templates | -78% |
| Landing Pages on Free Plan(pages) | 10 | Limited | — |
| Starting Monthly Price(USD) | $0 | $20 | -100% |
| Free Tier Subscriber Limit(subscribers) | 1,000 subscribers | — | — |
| Mid-Tier Plan (5,000 contacts)(USD/month) | $40 | — | — |
| Email Delivery Speed(minutes) | Near-instantaneous (seconds to minutes) | — | — |
| Automation Workflow Triggers(count) | 50+ | — | — |
| Native Integrations(count) | 600+ | 200+ | +200% |
| Customer Support Response Time(hours) | 24-48 (email/chat only) | 24 hours average | — |
| Starting Price (Monthly)(USD) | Free | $20/month | -100% |
| Included Subscribers at Free Tier(contacts) | 1,000 | — | — |
| Price at 10,000 Subscribers(USD/month) | $60 | — | — |
| Landing Page Templates(count) | 50+ | — | — |
| Third-Party Integrations(integrations) | 500+ | — | — |
| Automation Workflows Included(templates) | 25 | — | — |
| Customer Support Channels(count) | Email, chat, phone | — | — |
| API Rate Limit(calls per minute) | Unlimited | Up to 10,000 (plan-dependent) | — |
| Form Builder Types(types) | 10+ | — | — |
| Average User Satisfaction (G2)(rating) | 4.8/5 | — | — |
| Starting Price(USD/month) | Free | — | — |
| Free Tier Contact Limit(contacts) | 500 | — | — |
| Email Deliverability Rate(%) | 97% | — | — |
| Pre-Built Automation Templates(templates) | 50+ | 100+ | -50% |
| User Interface Ease Rating(score out of 5) | 4.8/5 | — | — |
| Email Support Cost(USD/month) | Free for all users | Free for all users | — |
| Channels Supported(count) | 4 (Email, SMS, WhatsApp, Social) | 4 (Email, SMS, WhatsApp, Social) | — |
| Starting Price (Paid Plan)(USD/month) | $0.60 per 1,000 emails + $5/year base | $0.60 per 1,000 emails + $5/year base | — |
| G2 Award Count(awards) | Enterprise and small business | Enterprise and small business | — |
| Starter Plan Monthly Price(USD) | $20 | $20 | — |
| Emails Per Day (Free Tier)(emails/day) | 300 (14 days only) | 300 (14 days only) | — |
| Average Deliverability Rate(%) | 98.8% | 98.8% | — |
| API Response Time (P95)(milliseconds) | <200ms | <200ms | — |
| Uptime SLA(%) | 99.9% | 99.9% | — |
| SMS Messages Included (Starter)(SMS/month) | 5 | 5 | — |
| Webhook Event Types(types) | 12 standard events | 12 standard events | — |
| Monthly Cost (10,000 contacts)(USD) | $48/month | $48/month | — |
| Email Templates Included(templates) | 200+ templates | 200+ templates | — |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | $3,024 savings per year | $3,024 savings per year | — |
| Free Tier SMS Messages(messages/month) | 300 SMS | 300 SMS | — |
| Free Plan Contact Limit(contacts) | 500 | 500 | — |
| Minimum Monthly Cost (Core Plan)(USD) | $20 | $20 | — |
| Free Tier Daily Email Limit(emails/day) | 300 emails/day | 300 emails/day | — |
All figures sourced from publicly available data. Last updated Jun 2026.
Key Differences
MailerLite
$20/month for unlimited sends (up to 1,000 subscribers)
Brevo
$29/month for 500K contacts + unlimited sends🏆
MailerLite
Highly intuitive drag-and-drop interface🏆
Brevo
Comprehensive drag-and-drop with steeper learning curve
MailerLite
Standard conditional blocks
Brevo
Advanced dynamic content personalization🏆
MailerLite
20+ pre-built templates
Brevo
40+ pre-built templates🏆
MailerLite
Unlimited subscribers on free plan🏆
Brevo
300 contacts on free plan
MailerLite
10 landing pages on free plan🏆
Brevo
Limited landing page builder
MailerLite
Basic CRM functionality
Brevo
Full CRM with advanced segmentation🏆
Full Comparison
| Attribute | MailerLite | Brevo |
|---|---|---|
| Free Plan Subscriber Limit(contacts) | Unlimited | 300 |
| Starter Plan Monthly Cost(USD) | $20 | $29 |
| Contact Limit at Entry Paid Tier(contacts) | 1,000 | 500,000 |
| Free Plan Contact Limit(contacts) | 500 | — |
| Pre-Built Email Templates(templates) | 20+ | 90+ templates |
| Landing Pages on Free Plan(pages) | 10 | Limited |
| Email Automation Workflows | Standard automation builder with conditional logic | Advanced automation with dynamic content triggers |
| Native CRM Integration | Basic contact management | Full CRM with advanced segmentation and scoring |
| Free Tier Subscriber Limit(subscribers) | 1,000 subscribers | — |
Show 29 more attributesAutomation Workflow Triggers(count) 50+ — Landing Page Templates(count) 50+ — Third-Party Integrations(integrations) 500+ — Automation Workflows Included(templates) 25 — SMS Marketing Availability(tier) Included in Pro plan — API Rate Limit(calls per minute) Unlimited Up to 10,000 (plan-dependent) Built-in Paywall/Paid Subscriptions(availability) No — A/B Testing on Landing Pages(availability) Yes, native feature — Affiliate Program for Creators(availability) No — Form Builder Types(types) 10+ — Pre-Built Automation Templates(templates) 50+ 100+ A/B Testing Variants Supported(variant types) Subject line, send time — SMS Marketing(availability) Included in all plans — Segmentation Capability Standard segmentation engine — Channels Supported(count) 4 (Email, SMS, WhatsApp, Social) — AI Features Available Multiple AI platform enhancements (2026) — Customer Data Platform Expanding CRM data capabilities — Automation Features Advanced workflows from Standard plan — SMS Messages Included (Starter)(SMS/month) 5 — Built-in CRM/Automation Yes (included) — Webhook Event Types(types) 12 standard events — Automation Workflow Complexity(trigger types) 100+ pre-built templates — Email Templates Included(templates) 200+ templates — CRM Features Full CRM with deals, pipeline, and forecasting — Free Tier SMS Messages(messages/month) 300 SMS — Ecommerce-Specific Abandoned Cart Feature(availability) Basic product recovery emails — CRM Capability Level Basic (contact management, no deal tracking) — SMS Included in Base Plan Yes (Email+ and above) — AI Writing Assistant Yes (Email+ plan) — | ||
| Editor Learning Curve | Beginner-friendly, intuitive interface | Feature-rich, steeper learning curve |
| User Interface Ease Rating(score out of 5) | 4.8/5 | — |
| Starting Monthly Price(USD) | $0 | $20 |
| Mid-Tier Plan (5,000 contacts)(USD/month) | $40 | — |
| Starting Price (Monthly)(USD) | Free | $20/month |
| Included Subscribers at Free Tier(contacts) | 1,000 | — |
| Price at 10,000 Subscribers(USD/month) | $60 | — |
Show 12 more attributesStarting Price(USD/month) Free — Free Tier Contact Limit(contacts) 500 — Pricing Structure Emails sent per month — Free Contact Storage(contacts) Generous, unlimited across plans — Starting Price (Paid Plan)(USD/month) $0.60 per 1,000 emails + $5/year base — Maximum Contact Plan(USD/month) Unlimited (pay-per-email) — Free Plan Availability Limited contacts with basic features — Starter Plan Monthly Price(USD) $20 — Emails Per Day (Free Tier)(emails/day) 300 (14 days only) — Monthly Cost (10,000 contacts)(USD) $48/month — Monthly Contact Limit (Free Plan)(contacts) Unlimited contacts (Free plan available) — Minimum Monthly Cost (Core Plan)(USD) $20 — | ||
| Email Delivery Speed(minutes) | Near-instantaneous (seconds to minutes) | — |
| Email Deliverability Rate(%) | 97% | — |
| Average Deliverability Rate(%) | 98.8% | — |
| API Response Time (P95)(milliseconds) | <200ms | — |
| Native Integrations(count) | 600+ | 200+ |
| Integration Capabilities(/10) | Includes native CRM and SMS | — |
| Customer Support Response Time(hours) | 24-48 (email/chat only) | 24 hours average |
| Customer Support Channels(count) | Email, chat, phone | — |
| Email Support Cost(USD/month) | Free for all users | — |
| Phone Support Availability | Enterprise plan only ($300+/month) | — |
| Average User Satisfaction (G2)(rating) | 4.8/5 | — |
| Setup Complexity(hours) | Easier setup for essentials | — |
| Email Template Quality | Dated appearance | — |
| A/B Testing | Available ($18+/month) | — |
| G2 Award Count(awards) | Enterprise and small business | — |
| Uptime SLA(%) | 99.9% | — |
| SMS Marketing Included | Yes, included in paid plans | — |
| Email Marketing Included | Yes, all plans | — |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | $3,024 savings per year | — |
| Automation Workflows(workflows) | 50 on paid, limited | — |
| CRM Pipeline & Deal Management | Basic deal tracking only | — |
| Lead Scoring | Rule-based only | — |
| Free Tier Daily Email Limit(emails/day) | 300 emails/day | — |
Show 29 more attributes
Show 12 more attributes
Visual Comparison
Side-by-side comparison of numeric attributes
Pros & Cons
MailerLite
Pros
- Unlimited subscribers on free plan with core features
- Drag-and-drop editor praised for intuitive design
- 10 landing pages included on all tiers
- Pricing remains flat regardless of subscriber count
- Built-in website builder and custom forms
Cons
- Limited dynamic content personalization compared to competitors
- Less robust CRM capabilities for complex segmentation needs
Brevo
Pros
- 500K contacts at $29/month tier—excellent value for large lists
- Advanced dynamic content and personalization engine
- 40+ email templates for faster campaign setup
- Native CRM with sophisticated contact segmentation
- SMS marketing included in higher tiers
Cons
- Steeper learning curve for new users unfamiliar with advanced features
- Free tier limited to 300 contacts (vs unlimited on MailerLite)
Frequently Asked Questions
MailerLite is better for beginners. It has a more intuitive drag-and-drop editor, unlimited subscribers on the free plan, and transparent flat pricing that doesn't increase with subscriber growth. Brevo has more advanced features but requires more time to master.
Resources & Learn More
Dive deeper with these curated resources
Where to Buy
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Wikipedia
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