Klaviyo vs Brevo
Klaviyo
AI-powered e-commerce email and SMS marketing platform with advanced segmentation.
Data-driven ecommerce brands, high-volume senders, and companies prioritizing advanced segmentation and personalization over cost
VS
B
Brevo
Affordable email marketing, SMS, and basic CRM platform for small businesses
SMBs, startups, budget-conscious brands, and companies prioritizing ease of use and affordability over advanced data capabilities
Short Answer
Klaviyo is a data-first B2C marketing platform optimized for deep customer segmentation and lifecycle automation, while Brevo is an all-in-one CRM suite emphasizing ease of use and unified customer engagement across channels. Klaviyo charges by active profiles and offers richer data capabilities; Brevo charges by emails sent and provides better value for SMBs and essential-focused brands.
Our Verdict
AI-assistedChoose Klaviyo if you're a data strategist managing high-volume ecommerce or need advanced customer segmentation, lifecycle automation, and don't mind paying per active profile. Choose Brevo if you're an SMB or startup wanting an affordable, unified CRM with essential features, free support for all users, and transparent email-based pricing—especially if you prioritize ease of use over deep data analytics.
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Klaviyo5
10Brevo
Choose Klaviyo if
Data-driven ecommerce brands, high-volume senders, and companies prioritizing advanced segmentation and personalization over cost
Choose Brevo if
SMBs, startups, budget-conscious brands, and companies prioritizing ease of use and affordability over advanced data capabilities
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Key Differences at a Glance
🔹
Core Positioning: Data-first B2C marketing automation vs All-in-one unified CRM suite
🔹
Pricing Model: Brevo wins (Based on emails sent + generous free contact storage vs Based on active profiles (contacts showing behavior))
🔹
Target Customer: Data strategists, high-volume ecommerce, enterprise vs SMBs, essential-focused brands, budget-conscious
Key Facts & Figures
| Metric | Klaviyo | Brevo | Diff |
|---|---|---|---|
| Starting Price (Entry Tier)(USD/month) | $20/month | — | — |
| Cost at 5,000 Contacts/Profiles(USD/month) | $100/month | — | — |
| Cost at 50,000 Contacts/Profiles(USD/month) | $720/month | — | — |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 5,000+ | — | — |
| Average eCommerce Email Revenue Per Send(USD) | $72 | — | — |
| Starting Price (Email Only)(USD/month) | $20/month (500 contacts) | — | — |
| eCommerce Email Automation ROI(%) | 4,200% ROI (industry average) | — | — |
| Segmentation Filter Count(filters) | 45+ filters | — | — |
| Client Revenue Tracked (Lifetime)(million USD) | $50M+ | — | — |
| Email Support Cost(USD/month) | Included (higher plans only) | Free for all users | — |
| Channels Supported(count) | 3 (Email, SMS, WhatsApp) | 4 (Email, SMS, WhatsApp, Social) | -25% |
| Platform Rating(out of 5) | 4.7/5 | — | — |
| Starting Monthly Price(USD) | $25 | $20 | +25% |
| Typical Onboarding Time(days) | 7-14 | — | — |
| eCommerce Revenue Attribution(USD per email) | $72 per email sent | — | — |
| eCommerce Platform ROI(%) | Industry average 4,200% | — | — |
| Starting Monthly Price(USD) | $20+ (usage-based) | — | — |
| Email Deliverability Rate(%) | 99.2% | — | — |
| API Rate Limit(requests per second) | 10,000 | — | — |
| Entry-Level Monthly Price(USD) | $25 | — | — |
| Price at 50,000 Contacts(USD) | $720 | — | — |
| SMS Cost Per Message(USD) | $0.01-$0.015 | — | — |
| Ease of Use Score(/10) | 6.5 | — | — |
| Starting Price(USD/month) | Free tier (500 contacts), then $20/month | — | — |
| Email Integrations Count(integrations) | 400+ | — | — |
| Behavioral Automation Triggers(triggers) | 200+ | — | — |
| API Rate Limits(requests/second) | 60 | — | — |
| SMS Deliverability Rate(percent) | 98% | — | — |
| Starting Monthly Cost(USD) | $20-45 | — | — |
| Free Email Monthly Limit(emails) | None | — | — |
| E-commerce Templates Available(count) | 200+ Shopify-optimized | — | — |
| API Rate Limit(calls per minute) | 500 req/sec | Up to 10,000 (plan-dependent) | -95% |
| Open Rate Improvement (avg)(percent increase) | 10-15% with predictive send time | — | — |
| Deliverability Rating(percent) | 99.1% | — | — |
| Free Plan Subscriber Limit(contacts) | 300 | 300 | — |
| Starter Plan Monthly Cost(USD) | $29 | $29 | — |
| Contact Limit at Entry Paid Tier(contacts) | 500,000 | 500,000 | — |
| Starting Price (Paid Plan)(USD/month) | $0.60 per 1,000 emails + $5/year base | $0.60 per 1,000 emails + $5/year base | — |
| G2 Award Count(awards) | Enterprise and small business | Enterprise and small business | — |
| Starter Plan Monthly Price(USD) | $20 | $20 | — |
| Emails Per Day (Free Tier)(emails/day) | 300 (14 days only) | 300 (14 days only) | — |
| Average Deliverability Rate(%) | 98.8% | 98.8% | — |
| API Response Time (P95)(milliseconds) | <200ms | <200ms | — |
| Uptime SLA(%) | 99.9% | 99.9% | — |
| SMS Messages Included (Starter)(SMS/month) | 5 | 5 | — |
| Webhook Event Types(types) | 12 standard events | 12 standard events | — |
| Monthly Cost (10,000 contacts)(USD) | $48/month | $48/month | — |
| Email Templates Included(templates) | 200+ templates | 200+ templates | — |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | $3,024 savings per year | $3,024 savings per year | — |
| Starting Price (Monthly)(USD) | $20/month | $20/month | — |
| Free Tier SMS Messages(messages/month) | 300 SMS | 300 SMS | — |
| Native Integrations(count) | 200+ | 200+ | — |
| Pre-Built Email Templates(templates) | 90+ templates | 90+ templates | — |
| Customer Support Response Time(hours) | 24 hours average | 24 hours average | — |
| Free Plan Contact Limit(contacts) | 500 | 500 | — |
| Minimum Monthly Cost (Core Plan)(USD) | $20 | $20 | — |
| Free Tier Daily Email Limit(emails/day) | 300 emails/day | 300 emails/day | — |
| Pre-built Automation Templates(count) | 100+ | 100+ | — |
All figures sourced from publicly available data. Last updated Jun 2026.
Key Differences
Klaviyo
Attribute
Brevo
Data-first B2C marketing automation
Core Positioning
All-in-one unified CRM suite
Based on active profiles (contacts showing behavior)
Pricing Model
Based on emails sent + generous free contact storage🏆
Data strategists, high-volume ecommerce, enterprise
Target Customer
SMBs, essential-focused brands, budget-conscious
Rich customer data platform built-in, advanced segmentation🏆
Data Depth & Segmentation
Standard segmentation engine, expanding data capabilities
Email, SMS, WhatsApp via API/SMTP
Channel Integration
Email, SMS, WhatsApp, social engagement (2026)🏆
Tiered support (free for higher plans)
Customer Support
Free email support for all users🏆
Personalized send time optimization (Q4 2025)
AI Features
AI-powered platform enhancements (ongoing 2026)
Core Positioning
Klaviyo
Data-first B2C marketing automation
Brevo
All-in-one unified CRM suite
Pricing Model
Klaviyo
Based on active profiles (contacts showing behavior)
Brevo
Based on emails sent + generous free contact storage🏆
Target Customer
Klaviyo
Data strategists, high-volume ecommerce, enterprise
Brevo
SMBs, essential-focused brands, budget-conscious
Data Depth & Segmentation
Klaviyo
Rich customer data platform built-in, advanced segmentation🏆
Brevo
Standard segmentation engine, expanding data capabilities
Channel Integration
Klaviyo
Email, SMS, WhatsApp via API/SMTP
Brevo
Email, SMS, WhatsApp, social engagement (2026)🏆
Customer Support
Klaviyo
Tiered support (free for higher plans)
Brevo
Free email support for all users🏆
AI Features
Klaviyo
Personalized send time optimization (Q4 2025)
Brevo
AI-powered platform enhancements (ongoing 2026)
Full Comparison
| Attribute |  Klaviyo | Brevo |
|---|---|---|
| Starting Price (Entry Tier)(USD/month) | $20/month | — |
| Cost at 5,000 Contacts/Profiles(USD/month) | $100/month | — |
| Cost at 50,000 Contacts/Profiles(USD/month) | $720/month | — |
| Starting Price (Email Only)(USD/month) | $20/month (500 contacts) | — |
| Price at 100K Contacts(USD/month) | Varies by plan features | — |
Show 19 more attributesPricing Structure Active profiles (contacts with behavior) Emails sent per month Free Contact Storage(contacts) Limited (plan-dependent) Generous, unlimited across plans Starting Monthly Price(USD) $25 $20 Starting Monthly Price(USD) $20+ (usage-based) — Entry-Level Monthly Price(USD) $25 — Price at 50,000 Contacts(USD) $720 — SMS Cost Per Message(USD) $0.01-$0.015 — Starting Price(USD/month) Free tier (500 contacts), then $20/month — Starting Monthly Cost(USD) $20-45 — Free Email Monthly Limit(emails) None — Starting Price (Paid Plan)(USD/month) $0.60 per 1,000 emails + $5/year base — Maximum Contact Plan(USD/month) Unlimited (pay-per-email) — Free Plan Availability Limited contacts with basic features — Starter Plan Monthly Price(USD) $20 — Emails Per Day (Free Tier)(emails/day) 300 (14 days only) — Monthly Cost (10,000 contacts)(USD) $48/month — Starting Price (Monthly)(USD) $20/month — Monthly Contact Limit (Free Plan)(contacts) Unlimited contacts (Free plan available) — Minimum Monthly Cost (Core Plan)(USD) $20 — | ||
| Free Plan Email Features | All email features included | — |
| Email Template Design Options(variety level) | eCommerce-optimized templates | — |
| Segmentation Capabilities(sophistication level) | Advanced behavior-led segmentation | — |
| Customer Data Integration(depth level) | Unified customer data foundation | — |
| Campaign Scheduling | Smart scheduling with AI optimization | — |
Show 32 more attributesSegmentation Capability Advanced behavioral data segmentation Standard segmentation engine Channels Supported(count) 3 (Email, SMS, WhatsApp) 4 (Email, SMS, WhatsApp, Social) AI Features Available Personalized send time optimization Multiple AI platform enhancements (2026) Customer Data Platform Built-in CDP as core foundation Expanding CRM data capabilities AI-Powered Features(null) Predictive send-time optimization (Q4 2025), AI-driven personalization — Automation Capabilities Unlimited triggered sequences with advanced conditional logic — Multi-Channel Support(channels) Email and SMS — Channels Supported(count) Email, SMS, Web Push, Forms — Segmentation Capabilities Behavioral, predictive, e-commerce segments, custom attributes — Personalization Capabilities AI-powered with customer data platform — Email Integrations Count(integrations) 400+ — Landing Page Builder No, third-party required — SMS Capability(native integration) Native SMS included — E-commerce Templates Available(count) 200+ Shopify-optimized — API Rate Limit(calls per minute) 500 req/sec Up to 10,000 (plan-dependent) Automation Workflow Complexity(trigger types) Unlimited with predictive optimization 100+ pre-built templates Landing Pages on Free Plan(pages) Limited — Email Automation Workflows Advanced automation with dynamic content triggers — Native CRM Integration Full CRM with advanced segmentation and scoring — Automation Features Advanced workflows from Standard plan — SMS Messages Included (Starter)(SMS/month) 5 — Built-in CRM/Automation Yes (included) — Webhook Event Types(types) 12 standard events — Email Templates Included(templates) 200+ templates — CRM Features Full CRM with deals, pipeline, and forecasting — Free Tier SMS Messages(messages/month) 300 SMS — Pre-Built Email Templates(templates) 90+ templates — Ecommerce-Specific Abandoned Cart Feature(availability) Basic product recovery emails — Pre-built Automation Templates(count) 100+ — CRM Capability Level Basic (contact management, no deal tracking) — SMS Included in Base Plan Yes (Email+ and above) — AI Writing Assistant Yes (Email+ plan) — | ||
| Monthly Email Send Limit (Entry Plan)(emails/month) | 5,000+ | — |
| Free Plan SMS Capability | Not included | — |
| Entry-Level Pricing Accessibility | Higher minimum investment required | — |
| Free Plan Segmentation Limits(segments) | Basic email features only | — |
| Pre-built Integrations(integrations) | Extensive custom via API | — |
| Customer Data Behavioral Depth | Real-time behavioral graphs with continuous updates | — |
| Omnichannel Support(channels) | Email, SMS, push, in-app, direct mail | — |
| Target Market Focus | Mid-to-large ecommerce, Shopify Plus, data-driven brands | — |
| Target Business Size | SMB to Enterprise (all Shopify store sizes) | — |
| Average eCommerce Email Revenue Per Send(USD) | $72 | — |
| eCommerce Email Automation ROI(%) | 4,200% ROI (industry average) | — |
| Built-in CRM for Sales Teams | B2C customer data platform | — |
| CRM Lead Scoring Capability(null) | Behavioral purchase-event segmentation | — |
| Native SMS Channel | Included in all plans | — |
| Shopify Integration Depth | Native with product catalog sync, dynamic blocks, and product recommendations | — |
| Multi-Channel Automation Support | Email, SMS, push (native) | — |
| Segmentation Filter Count(filters) | 45+ filters | — |
| Two-Way Messaging | Limited 2-way capability | — |
| Email Marketing Integration | Native email + SMS + pop-ups | — |
| Client Revenue Tracked (Lifetime)(million USD) | $50M+ | — |
| A/B Testing | Yes, multi-channel A/B testing | Available ($18+/month) |
| Email Support Cost(USD/month) | Included (higher plans only) | Free for all users |
| Customer Support Availability(hours/day) | 24/5 email, phone 9-5 EST | — |
| Phone Support Availability | Enterprise plan only ($300+/month) | — |
| Customer Support Response Time(hours) | 24 hours average | — |
| Setup Complexity(hours) | Steeper learning curve (data-focused) | Easier setup for essentials |
| Platform Rating(out of 5) | 4.7/5 | — |
| Deliverability Grade | Enterprise-grade, proven at scale with dedicated infrastructure | — |
| Typical Onboarding Time(days) | 7-14 | — |
| eCommerce Revenue Attribution(USD per email) | $72 per email sent | — |
| eCommerce Platform ROI(%) | Industry average 4,200% | — |
| Shopify Native Integration Depth(null) | Deep native with purchase-event segmentation | — |
| Integration Capabilities(/10) | Includes native CRM and SMS | — |
| Native Integrations(count) | 200+ | — |
| Primary Geographic Strength(null) | North America eCommerce focus | — |
| Email Deliverability Rate(%) | 99.2% | — |
| SMS Deliverability Rate(percent) | 98% | — |
| Open Rate Improvement (avg)(percent increase) | 10-15% with predictive send time | — |
| Deliverability Rating(percent) | 99.1% | — |
| Average Deliverability Rate(%) | 98.8% | — |
Show 1 more attributeAPI Response Time (P95)(milliseconds) <200ms — | ||
| API Rate Limit(requests per second) | 10,000 | — |
| Mobile App Users(millions) | 150,000+ e-commerce merchants | — |
| Learning Curve(difficulty level) | 1-2 weeks | — |
| Editor Learning Curve | Feature-rich, steeper learning curve | — |
| Automation Complexity Level | Advanced multi-channel | — |
| Behavioral Automation Triggers(triggers) | 200+ | — |
| Automation Workflows(workflows) | 50 on paid, limited | — |
| Ease of Use Score(/10) | 6.5 | — |
| E-commerce Integration Quality | Native integration with major platforms | — |
| Maximum Subscriber Limit(contacts) | Unlimited | — |
| SMS Marketing Included | Yes, native SMS | Yes, included in paid plans |
| Email Marketing Included | Yes, all plans | — |
| API Rate Limits(requests/second) | 60 | — |
| Free Trial Length(days) | Free tier (unlimited) | — |
| Free Plan Subscriber Limit(contacts) | 300 | — |
| Starter Plan Monthly Cost(USD) | $29 | — |
| Contact Limit at Entry Paid Tier(contacts) | 500,000 | — |
| Free Plan Contact Limit(contacts) | 500 | — |
| Email Template Quality | Dated appearance | — |
| G2 Award Count(awards) | Enterprise and small business | — |
| Uptime SLA(%) | 99.9% | — |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | $3,024 savings per year | — |
| CRM Pipeline & Deal Management | Basic deal tracking only | — |
| Lead Scoring | Rule-based only | — |
| Free Tier Daily Email Limit(emails/day) | 300 emails/day | — |
KlaviyoBrevo
Starting Price (Entry Tier)(USD/month)
$20/month
—
Cost at 5,000 Contacts/Profiles(USD/month)
$100/month
—
Cost at 50,000 Contacts/Profiles(USD/month)
$720/month
—
Starting Price (Email Only)(USD/month)
$20/month (500 contacts)
—
Price at 100K Contacts(USD/month)
Varies by plan features
—
Show 19 more attributes
Pricing Structure
Active profiles (contacts with behavior)
Emails sent per month
Free Contact Storage(contacts)
Limited (plan-dependent)
Generous, unlimited across plans
Starting Monthly Price(USD)
$25
$20
Starting Monthly Price(USD)
$20+ (usage-based)
—
Entry-Level Monthly Price(USD)
$25
—
Price at 50,000 Contacts(USD)
$720
—
SMS Cost Per Message(USD)
$0.01-$0.015
—
Starting Price(USD/month)
Free tier (500 contacts), then $20/month
—
Starting Monthly Cost(USD)
$20-45
—
Free Email Monthly Limit(emails)
None
—
Starting Price (Paid Plan)(USD/month)
$0.60 per 1,000 emails + $5/year base
—
Maximum Contact Plan(USD/month)
Unlimited (pay-per-email)
—
Free Plan Availability
Limited contacts with basic features
—
Starter Plan Monthly Price(USD)
$20
—
Emails Per Day (Free Tier)(emails/day)
300 (14 days only)
—
Monthly Cost (10,000 contacts)(USD)
$48/month
—
Starting Price (Monthly)(USD)
$20/month
—
Monthly Contact Limit (Free Plan)(contacts)
Unlimited contacts (Free plan available)
—
Minimum Monthly Cost (Core Plan)(USD)
$20
—
Free Plan Email Features
All email features included
—
Email Template Design Options(variety level)
eCommerce-optimized templates
—
Segmentation Capabilities(sophistication level)
Advanced behavior-led segmentation
—
Customer Data Integration(depth level)
Unified customer data foundation
—
Campaign Scheduling
Smart scheduling with AI optimization
—
Show 32 more attributes
Segmentation Capability
Advanced behavioral data segmentation
Standard segmentation engine
Channels Supported(count)
3 (Email, SMS, WhatsApp)
4 (Email, SMS, WhatsApp, Social)
AI Features Available
Personalized send time optimization
Multiple AI platform enhancements (2026)
Customer Data Platform
Built-in CDP as core foundation
Expanding CRM data capabilities
AI-Powered Features(null)
Predictive send-time optimization (Q4 2025), AI-driven personalization
—
Automation Capabilities
Unlimited triggered sequences with advanced conditional logic
—
Multi-Channel Support(channels)
Email and SMS
—
Channels Supported(count)
Email, SMS, Web Push, Forms
—
Segmentation Capabilities
Behavioral, predictive, e-commerce segments, custom attributes
—
Personalization Capabilities
AI-powered with customer data platform
—
Email Integrations Count(integrations)
400+
—
Landing Page Builder
No, third-party required
—
SMS Capability(native integration)
Native SMS included
—
E-commerce Templates Available(count)
200+ Shopify-optimized
—
API Rate Limit(calls per minute)
500 req/sec
Up to 10,000 (plan-dependent)
Automation Workflow Complexity(trigger types)
Unlimited with predictive optimization
100+ pre-built templates
Landing Pages on Free Plan(pages)
Limited
—
Email Automation Workflows
Advanced automation with dynamic content triggers
—
Native CRM Integration
Full CRM with advanced segmentation and scoring
—
Automation Features
Advanced workflows from Standard plan
—
SMS Messages Included (Starter)(SMS/month)
5
—
Built-in CRM/Automation
Yes (included)
—
Webhook Event Types(types)
12 standard events
—
Email Templates Included(templates)
200+ templates
—
CRM Features
Full CRM with deals, pipeline, and forecasting
—
Free Tier SMS Messages(messages/month)
300 SMS
—
Pre-Built Email Templates(templates)
90+ templates
—
Ecommerce-Specific Abandoned Cart Feature(availability)
Basic product recovery emails
—
Pre-built Automation Templates(count)
100+
—
CRM Capability Level
Basic (contact management, no deal tracking)
—
SMS Included in Base Plan
Yes (Email+ and above)
—
AI Writing Assistant
Yes (Email+ plan)
—
Monthly Email Send Limit (Entry Plan)(emails/month)
5,000+
—
Free Plan SMS Capability
Not included
—
Entry-Level Pricing Accessibility
Higher minimum investment required
—
Free Plan Segmentation Limits(segments)
Basic email features only
—
Pre-built Integrations(integrations)
Extensive custom via API
—
Customer Data Behavioral Depth
Real-time behavioral graphs with continuous updates
—
Omnichannel Support(channels)
Email, SMS, push, in-app, direct mail
—
Target Market Focus
Mid-to-large ecommerce, Shopify Plus, data-driven brands
—
Target Business Size
SMB to Enterprise (all Shopify store sizes)
—
Average eCommerce Email Revenue Per Send(USD)
$72
—
eCommerce Email Automation ROI(%)
4,200% ROI (industry average)
—
Built-in CRM for Sales Teams
B2C customer data platform
—
CRM Lead Scoring Capability(null)
Behavioral purchase-event segmentation
—
Native SMS Channel
Included in all plans
—
Shopify Integration Depth
Native with product catalog sync, dynamic blocks, and product recommendations
—
Multi-Channel Automation Support
Email, SMS, push (native)
—
Segmentation Filter Count(filters)
45+ filters
—
Two-Way Messaging
Limited 2-way capability
—
Email Marketing Integration
Native email + SMS + pop-ups
—
Client Revenue Tracked (Lifetime)(million USD)
$50M+
—
A/B Testing
Yes, multi-channel A/B testing
Available ($18+/month)
Email Support Cost(USD/month)
Included (higher plans only)
Free for all users
Customer Support Availability(hours/day)
24/5 email, phone 9-5 EST
—
Phone Support Availability
Enterprise plan only ($300+/month)
—
Customer Support Response Time(hours)
24 hours average
—
Setup Complexity(hours)
Steeper learning curve (data-focused)
Easier setup for essentials
Platform Rating(out of 5)
4.7/5
—
Deliverability Grade
Enterprise-grade, proven at scale with dedicated infrastructure
—
Typical Onboarding Time(days)
7-14
—
eCommerce Revenue Attribution(USD per email)
$72 per email sent
—
eCommerce Platform ROI(%)
Industry average 4,200%
—
Shopify Native Integration Depth(null)
Deep native with purchase-event segmentation
—
Integration Capabilities(/10)
Includes native CRM and SMS
—
Native Integrations(count)
200+
—
Primary Geographic Strength(null)
North America eCommerce focus
—
Email Deliverability Rate(%)
99.2%
—
SMS Deliverability Rate(percent)
98%
—
Open Rate Improvement (avg)(percent increase)
10-15% with predictive send time
—
Deliverability Rating(percent)
99.1%
—
Average Deliverability Rate(%)
98.8%
—
Show 1 more attribute
API Response Time (P95)(milliseconds)
<200ms
—
API Rate Limit(requests per second)
10,000
—
Mobile App Users(millions)
150,000+ e-commerce merchants
—
Learning Curve(difficulty level)
1-2 weeks
—
Editor Learning Curve
Feature-rich, steeper learning curve
—
Automation Complexity Level
Advanced multi-channel
—
Behavioral Automation Triggers(triggers)
200+
—
Automation Workflows(workflows)
50 on paid, limited
—
Ease of Use Score(/10)
6.5
—
E-commerce Integration Quality
Native integration with major platforms
—
Maximum Subscriber Limit(contacts)
Unlimited
—
SMS Marketing Included
Yes, native SMS
Yes, included in paid plans
Email Marketing Included
Yes, all plans
—
API Rate Limits(requests/second)
60
—
Free Trial Length(days)
Free tier (unlimited)
—
Free Plan Subscriber Limit(contacts)
300
—
Starter Plan Monthly Cost(USD)
$29
—
Contact Limit at Entry Paid Tier(contacts)
500,000
—
Free Plan Contact Limit(contacts)
500
—
Email Template Quality
Dated appearance
—
G2 Award Count(awards)
Enterprise and small business
—
Uptime SLA(%)
99.9%
—
Annual Cost Savings vs Constant Contact (10K contacts)(USD)
$3,024 savings per year
—
CRM Pipeline & Deal Management
Basic deal tracking only
—
Lead Scoring
Rule-based only
—
Free Tier Daily Email Limit(emails/day)
300 emails/day
—
Visual Comparison
Side-by-side comparison of numeric attributes
Pros & Cons
Klaviyo
5 pros2 cons
Pros
- Built-in customer data platform enabling deep segmentation and behavioral targeting
- Advanced lifecycle automation with triggered sequences and personalized send time optimization
- Native multi-channel support (email, SMS, WhatsApp) via API and SMTP relay
- Real-time data activation for faster time-to-value
- Designed specifically for ecommerce and B2C growth
Cons
- Pricing based on active profiles can become expensive at scale
- Steeper learning curve for non-data strategists
Brevo
5 pros2 cons
Pros
- Transparent pricing model based on emails sent, not contacts stored
- Generous free contact storage regardless of plan tier
- Free email support included for all users, not just premium plans
- Unified CRM workspace consolidating customer journey across channels
- Expanding channel capabilities including new social engagement and two-way SMS (2026)
Cons
- Less advanced data depth and segmentation compared to Klaviyo
- Better suited for essentials rather than enterprise-level data analytics
Frequently Asked Questions
Brevo is typically cheaper for SMBs and startups. It charges based on emails sent rather than stored contacts, offers generous free contact storage, and includes free email support for all users. Klaviyo's active profile-based pricing can escalate quickly as your contact database grows, making it more expensive for budget-conscious teams.
Resources & Learn More
Dive deeper with these curated resources
Where to Buy
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Best US Fighter Jets 2026: Top American Combat Aircraft Ranked
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Last updated: May 8, 2026AI generated