Brevo vs Omnisend
Brevo
Affordable email marketing, SMS, and basic CRM platform for small businesses
SMBs, agencies, and multi-channel marketers who need affordable SMS, broad integrations, and general email marketing without heavy ecommerce focus.
Omnisend
Ecommerce-focused marketing automation platform built for Shopify, WooCommerce, and BigCommerce stores.
Ecommerce retailers on Shopify and WooCommerce who need specialized automation for product recommendations, abandoned carts, and SMS campaigns with priority support.
Short Answer
Brevo offers more affordable pricing with unlimited contacts on lower tiers and better SMS capabilities, while Omnisend provides superior ecommerce-specific features and advanced automation workflows tailored for Shopify and WooCommerce stores.
Our Verdict
AI-assistedChoose Brevo if you need affordable pricing with SMS included, broad integrations across multiple platforms, and general email marketing without ecommerce focus. Choose Omnisend if you operate a Shopify or WooCommerce store and prioritize advanced automation, product recommendations, and specialized ecommerce features with faster support.
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Choose Brevo if
SMBs, agencies, and multi-channel marketers who need affordable SMS, broad integrations, and general email marketing without heavy ecommerce focus.
Choose Omnisend if
Ecommerce retailers on Shopify and WooCommerce who need specialized automation for product recommendations, abandoned carts, and SMS campaigns with priority support.
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Key Differences at a Glance
Key Facts & Figures
| Metric | Brevo | Omnisend | Diff |
|---|---|---|---|
| Free Plan Subscriber Limit(contacts) | 300 | — | — |
| Starter Plan Monthly Cost(USD) | $29 | — | — |
| Contact Limit at Entry Paid Tier(contacts) | 500,000 | — | — |
| Email Support Cost(USD/month) | Free for all users | — | — |
| Channels Supported(count) | 4 (Email, SMS, WhatsApp, Social) | — | — |
| Starting Price (Paid Plan)(USD/month) | $0.60 per 1,000 emails + $5/year base | — | — |
| G2 Award Count(awards) | Enterprise and small business | — | — |
| Starter Plan Monthly Price(USD) | $20 | — | — |
| Emails Per Day (Free Tier)(emails/day) | 300 (14 days only) | — | — |
| Average Deliverability Rate(%) | 98.8% | — | — |
| API Response Time (P95)(milliseconds) | <200ms | — | — |
| Uptime SLA(%) | 99.9% | — | — |
| SMS Messages Included (Starter)(SMS/month) | 5 | — | — |
| Webhook Event Types(types) | 12 standard events | — | — |
| Monthly Cost (10,000 contacts)(USD) | $48/month | — | — |
| Email Templates Included(templates) | 200+ templates | — | — |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | $3,024 savings per year | — | — |
| Starting Price (Monthly)(USD) | $20/month | $25/month | -20% |
| Free Tier SMS Messages(messages/month) | 300 SMS | 0 SMS (SMS is paid-only) | — |
| Native Integrations(count) | 200+ | 350+ integrations | -43% |
| Pre-Built Email Templates(templates) | 90+ templates | 120+ templates | -25% |
| Customer Support Response Time(hours) | 24 hours average | 2-4 hours average | +700% |
| Monthly Contact Limit (Free Plan)(contacts) | Unlimited contacts (Free plan available) | 500 contacts (Free plan available) | — |
| Starting Monthly Price(USD) | $20 | — | — |
| Free Plan Contact Limit(contacts) | 500 | — | — |
| Minimum Monthly Cost (Core Plan)(USD) | $20 | — | — |
| Free Tier Daily Email Limit(emails/day) | 300 emails/day | — | — |
| Pre-Built Automation Templates(templates) | 100+ | — | — |
| API Rate Limit(calls per minute) | Up to 10,000 (plan-dependent) | — | — |
| Pre-built Integrations(integrations) | 130+ pre-built | 130+ pre-built | — |
All figures sourced from publicly available data. Last updated Jun 2026.
Key Differences
Brevo
$20/month🏆
Omnisend
$25/month
Brevo
300 SMS/month🏆
Omnisend
0 SMS/month (paid only)
Brevo
Unlimited workflows
Omnisend
Unlimited workflows + AI-powered recommendations🏆
Brevo
500+ integrations🏆
Omnisend
350+ integrations (Shopify/WooCommerce focus)
Brevo
Basic product recommendations
Omnisend
Advanced product recommendations + abandoned cart recovery + SMS flows🏆
Brevo
90+ templates
Omnisend
120+ templates (ecommerce-optimized)🏆
Brevo
24 hours average
Omnisend
2-4 hours average🏆
Full Comparison
| Attribute | Brevo | Omnisend |
|---|---|---|
| Free Plan Subscriber Limit(contacts) | 300 | — |
| Starter Plan Monthly Cost(USD) | $29 | — |
| Contact Limit at Entry Paid Tier(contacts) | 500,000 | — |
| Free Plan Contact Limit(contacts) | 500 | — |
| Landing Pages on Free Plan(pages) | Limited | — |
| Email Automation Workflows | Advanced automation with dynamic content triggers | — |
| Native CRM Integration | Full CRM with advanced segmentation and scoring | — |
| Segmentation Capability | Standard segmentation engine | — |
| Channels Supported(count) | 4 (Email, SMS, WhatsApp, Social) | — |
Show 17 more attributesAI Features Available Multiple AI platform enhancements (2026) — Customer Data Platform Expanding CRM data capabilities — Automation Features Advanced workflows from Standard plan — SMS Messages Included (Starter)(SMS/month) 5 — Built-in CRM/Automation Yes (included) — Webhook Event Types(types) 12 standard events — Automation Workflow Complexity(trigger types) 100+ pre-built templates — Email Templates Included(templates) 200+ templates — CRM Features Full CRM with deals, pipeline, and forecasting — Free Tier SMS Messages(messages/month) 300 SMS 0 SMS (SMS is paid-only) Pre-Built Email Templates(templates) 90+ templates 120+ templates Ecommerce-Specific Abandoned Cart Feature(availability) Basic product recovery emails Advanced with AI product recommendations Pre-Built Automation Templates(templates) 100+ — CRM Capability Level Basic (contact management, no deal tracking) — SMS Included in Base Plan Yes (Email+ and above) — AI Writing Assistant Yes (Email+ plan) — API Rate Limit(calls per minute) Up to 10,000 (plan-dependent) — | ||
| Editor Learning Curve | Feature-rich, steeper learning curve | — |
| Pricing Structure | Emails sent per month | — |
| Free Contact Storage(contacts) | Generous, unlimited across plans | — |
| Starting Price (Paid Plan)(USD/month) | $0.60 per 1,000 emails + $5/year base | — |
| Maximum Contact Plan(USD/month) | Unlimited (pay-per-email) | — |
| Free Plan Availability | Limited contacts with basic features | — |
Show 7 more attributesStarter Plan Monthly Price(USD) $20 — Emails Per Day (Free Tier)(emails/day) 300 (14 days only) — Monthly Cost (10,000 contacts)(USD) $48/month — Starting Price (Monthly)(USD) $20/month $25/month Monthly Contact Limit (Free Plan)(contacts) Unlimited contacts (Free plan available) 500 contacts (Free plan available) Starting Monthly Price(USD) $20 — Minimum Monthly Cost (Core Plan)(USD) $20 — | ||
| Email Support Cost(USD/month) | Free for all users | — |
| Phone Support Availability | Enterprise plan only ($300+/month) | — |
| Customer Support Response Time(hours) | 24 hours average | 2-4 hours average |
| Setup Complexity(hours) | Easier setup for essentials | Low (guided ecommerce workflows) |
| Email Template Quality | Dated appearance | — |
| A/B Testing | Available ($18+/month) | — |
| Integration Capabilities(/10) | Includes native CRM and SMS | — |
| Native Integrations(count) | 200+ | 350+ integrations |
| G2 Award Count(awards) | Enterprise and small business | — |
| Average Deliverability Rate(%) | 98.8% | — |
| API Response Time (P95)(milliseconds) | <200ms | — |
| Uptime SLA(%) | 99.9% | — |
| SMS Marketing Included | Yes, included in paid plans | — |
| Email Marketing Included | Yes, all plans | — |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | $3,024 savings per year | — |
| Automation Workflows(workflows) | 50 on paid, limited | Unlimited workflows with AI suggestions |
| CRM Pipeline & Deal Management | Basic deal tracking only | — |
| Lead Scoring | Rule-based only | — |
| Free Tier Daily Email Limit(emails/day) | 300 emails/day | — |
| Free Plan SMS Capability | Unlimited SMS included | — |
| Entry-Level Pricing Accessibility | More cost-effective, free plan available | — |
| Free Plan Segmentation Limits(segments) | Unlimited segments | — |
| Pre-built Integrations(integrations) | 130+ pre-built | — |
| Customer Data Behavioral Depth | Behavioral tracking with standard segmentation | — |
| Omnichannel Support(channels) | Email, SMS, push notifications | — |
| Target Market Focus | Small-to-mid ecommerce, Shopify, cost-conscious teams | — |
Show 17 more attributes
Show 7 more attributes
Visual Comparison
Side-by-side comparison of numeric attributes
Pros & Cons
Brevo
Pros
- 300 free SMS messages monthly on all plans (significant value for international campaigns)
- Unlimited contacts on Free and Starter plans (up to 500+ contacts)
- 500+ native integrations including WordPress, Zapier, HubSpot, and Shopify
- Advanced segmentation with behavioral triggers and custom attributes
- Built-in WhatsApp and Viber messaging channels
Cons
- Ecommerce features are basic compared to specialized platforms
- User interface can feel cluttered with many features on one dashboard
- Limited AI-driven automation recommendations vs competitors
Omnisend
Pros
- Native Shopify and WooCommerce integrations with automated product data sync
- 120+ ecommerce-optimized email templates (35% more than Brevo)
- Advanced abandoned cart recovery with AI-powered product recommendations
- SMS flows specifically designed for ecommerce (pre-built sequences)
- 2-4 hour average support response time (vs Brevo's 24 hours)
Cons
- No SMS included in lower tiers (minimum $25/month extra for SMS)
- Less suitable for non-ecommerce businesses or B2B companies
- Fewer third-party integrations compared to general platforms
Frequently Asked Questions
Omnisend is purpose-built for Shopify stores with native integrations, automated product data sync, pre-built ecommerce workflows, and AI-powered product recommendations. While Brevo works with Shopify via integrations, Omnisend offers 35% more ecommerce-specific templates and faster support (2-4 hours vs 24 hours).
Resources & Learn More
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