Constant Contact vs MailerLite 2026: Pricing & Features
MailerLite offers significantly lower pricing (starting at $0/month vs $20/month) and superior automation features, while Constant Contact provides more established customer support and integrations for small businesses with larger budgets.
Constant Contact
User-friendly email marketing platform emphasizing customer support and simple campaign management for small businesses.
Small businesses prioritizing support, established companies needing compliance, and users who value simplicity over advanced features
MailerLite
Affordable, user-friendly email marketing and automation platform for small to mid-size businesses.
Startups, content creators, e-commerce businesses, and growth-focused companies needing powerful automation without premium pricing
Quick Answer
AI SummaryMailerLite offers significantly lower pricing (starting at $0/month vs $20/month) and superior automation features, while Constant Contact provides more established customer support and integrations for small businesses with larger budgets.
Our Verdict
AI-assistedChoose MailerLite if you're price-sensitive, need advanced automation, or want to start free and scale affordably—it's ideal for startups and growing businesses. Choose Constant Contact if you need phone support, require extensive integrations, or prefer an established platform with deeper customer service for handling complex setups.
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Choose Constant Contact if
Small businesses prioritizing support, established companies needing compliance, and users who value simplicity over advanced features
Choose MailerLite if
Best pickStartups, content creators, e-commerce businesses, and growth-focused companies needing powerful automation without premium pricing
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Key Differences at a Glance
- Starting Price:✓ MailerLite wins($0/month (free tier up to 1,000 subscribers) vs $20/month (Email Plus plan))
- Free Tier Subscribers:✓ MailerLite wins(Unlimited (up to 1,000 subscribers) vs Up to 60 days free trial only)
- Automation Workflows:✓ MailerLite wins(Advanced automation with 50+ triggers and conditional logic vs Basic automation; limited triggers and actions)
Key Facts & Figures
57 numeric metrics compared
| Metric | Constant Contact | MailerLite | Ratio |
|---|---|---|---|
| Core Marketing Channels(channels) | 3 channels | — | — |
| Learning Curve Rating(1-10 scale) | 3 (very beginner-friendly) | — | — |
| Starting Price (Monthly)(USD) | $20+ | Free | |
| Entry-Level Monthly Price(USD) | $12 | — | — |
| Price at 50,000 Contacts(USD) | $80 | — | — |
| SMS Cost Per Message(USD) | Not offered | Included in plan | — |
| Ease of Use Score(/10) | 9 | — | — |
| Max Contacts at Entry Plan(contacts) | 500 contacts | — | — |
| Mid-Tier Plan Price(USD/month) | $35/month (Standard) | — | — |
| Third-Party Integrations(count) | 250+ | 100+ native integrations | |
| Starter Plan Monthly Price(USD) | $12/month | — | — |
| Professional/Standard Plan Monthly Price(USD) | $80/month | — | — |
| Cost per User Monthly (Starter Annual)(USD) | $12/month | — | — |
| vs Average SMB Marketing Budget(Percent of $72/user/month) | 17% of average | — | — |
| Entry Subscriber Limit(Contacts) | 500 contacts | — | — |
| Starting Monthly Price(USD) | $20 | $0 | |
| Free Tier Subscriber Limit(subscribers) | Trial only (60 days) | 1,000 subscribers | — |
| Mid-Tier Plan (5,000 contacts)(USD/month) | $50 | $40 | |
| Email Delivery Speed(minutes) | Near-instantaneous (seconds to minutes) | Near-instantaneous (seconds to minutes) | |
| Landing Page Templates(templates) | 50+ | 80+ templates | |
| Automation Workflow Triggers(count) | 15 | 50+ | |
| Native Integrations(count) | 1,000+ | 600+ | |
| Customer Support Response Time(hours) | 24/7 (phone, email, live chat) | 24-48 (email/chat only) | |
| Monthly Cost (10,000 contacts)(USD) | $300/month | — | — |
| Free Plan Contact Limit(contacts) | No free plan | — | — |
| Email Templates Included(templates) | 500+ templates | — | — |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | Baseline ($3,600/year) | — | — |
| Entry-Level Monthly Cost(USD) | $20 | — | — |
| Ecommerce Integrations(integrations) | 8+ | — | — |
| API Rate Limit(requests/second) | Unlimited (on request) | 120 | — |
| Starter Plan Monthly Cost(USD) | $20 | $20 | |
| Contact Limit at Entry Paid Tier(contacts) | 1,000 | 1,000 | |
| Landing Pages on Free Plan(pages) | 10 | 10 | |
| Included Subscribers at Free Tier(contacts) | 1,000 | 1,000 | |
| Price at 10,000 Subscribers(USD/month) | $60 | $60 | |
| Automation Workflows Included(templates) | 25 | 25 | |
| Customer Support Channels(count) | Email, chat, phone | Email, chat, phone | |
| Form Builder Types(types) | 10+ | 10+ | |
| Average User Satisfaction (G2)(rating) | 4.8/5 | 4.8/5 | |
| Starting Price(USD/month) | $0 (Free tier) | $0 (Free tier) | |
| Free Tier Contact Limit(contacts) | 500 | 500 | |
| Pre-built Automation Templates(count) | 50+ | 50+ | |
| User Interface Ease Rating(score out of 5) | 4.8/5 | 4.8/5 | |
| Free Plan Starting Price(USD) | $0 (Limited to 1,000 subscribers) | $0 (Limited to 1,000 subscribers) | |
| Pro Plan Monthly Cost(USD) | $29/month | $29/month | |
| User Rating (G2)(stars out of 5) | 4.8/5 (based on 2,100+ reviews) | 4.8/5 (based on 2,100+ reviews) | |
| Monthly Cost for 5,000 Subscribers(USD) | $40/month | $40/month | |
| Email Deliverability Rate(%) | 97.8% | 97.8% | |
| Pre-Built Email Templates(count) | 200+ templates | 200+ templates | |
| User Onboarding Time (Average)(hours) | 1-2 weeks | 1-2 weeks | |
| Native E-commerce Integrations(integrations) | 6 (Shopify, WooCommerce, BigCommerce, PrestaShop, Magento, Zapier) | 6 (Shopify, WooCommerce, BigCommerce, PrestaShop, Magento, Zapier) | |
| Setup Time (Minutes)(minutes) | 15-20 | 15-20 | |
| Available Template Library(templates) | 100+ | 100+ | |
| Email Templates Available(templates) | 200+ templates | 200+ templates | |
| Pre-built Automation Workflows(workflows) | Basic workflows (limited) | Basic workflows (limited) | |
| Mid-tier Monthly Cost (50K subscribers)(USD/month) | $85/month | $85/month | |
| Ease of Use Rating(1-5 scale) | 4.7/5 | 4.7/5 |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
- $20/month (Email Plus plan)Starting Price$0/month (free tier up to 1,000 subscribers)(winner)
- Up to 60 days free trial onlyFree Tier SubscribersUnlimited (up to 1,000 subscribers)(winner)
- Basic automation; limited triggers and actionsAutomation WorkflowsAdvanced automation with 50+ triggers and conditional logic(winner)
- Included (basic templates)Landing Page BuilderIncluded (150+ templates with drag-and-drop editor)(winner)
- 24/7 phone, email, and live chat support(winner)Customer SupportEmail support and in-app chat (no phone support)
- 1,000+ integrations via Zapier and direct connections(winner)Native Integrations600+ native integrations
- Subject line and send time onlyA/B Testing CapabilitySubject line, send time, content, and sender name(winner)
- Starting Price
Constant Contact
$20/month (Email Plus plan)
MailerLite
$0/month (free tier up to 1,000 subscribers)(winner)
- Free Tier Subscribers
Constant Contact
Up to 60 days free trial only
MailerLite
Unlimited (up to 1,000 subscribers)(winner)
- Automation Workflows
Constant Contact
Basic automation; limited triggers and actions
MailerLite
Advanced automation with 50+ triggers and conditional logic(winner)
- Landing Page Builder
Constant Contact
Included (basic templates)
MailerLite
Included (150+ templates with drag-and-drop editor)(winner)
- Customer Support
Constant Contact
24/7 phone, email, and live chat support(winner)
MailerLite
Email support and in-app chat (no phone support)
- Native Integrations
Constant Contact
1,000+ integrations via Zapier and direct connections(winner)
MailerLite
600+ native integrations
- A/B Testing Capability
Constant Contact
Subject line and send time only
MailerLite
Subject line, send time, content, and sender name(winner)
Full Comparison
| Attribute | Constant Contact | MailerLite |
|---|---|---|
| Core Marketing Channels(channels) | 3 channels | — |
| SMS Marketing Capability(native/addon) | Yes, core feature | — |
| Personalization Capabilities | Basic segmentation | — |
| Built-in CRM | No | — |
| AI Predictive Features | Not available | — |
Show 35 more attributesAutomation Capabilities(features) Basic automation sequences — CRM Integration Level Email-centric, limited CRM — Entry Subscriber Limit(Contacts) 500 contacts — Landing Page Templates(templates) 50+ 80+ templates Automation Workflow Triggers(count) 15 50+ Native Integrations(count) 1,000+ 600+ Automation Workflow Complexity 12 pre-built templates — Email Templates Included(templates) 500+ templates — CRM Features Basic contact management only — Max Contacts (Paid Plan)(contacts) Unlimited — Automation Workflows(workflows) Limited on basic tiers — Landing Page Builder Yes (template-based) — Landing Pages on Free Plan(pages) 10 — Email Automation Workflows Standard automation builder with conditional logic — Native CRM Integration Basic contact management — Automation Workflows Included(templates) 25 — SMS Marketing Availability(tier) Included in Pro plan — Built-in Paywall/Paid Subscriptions(availability) No — A/B Testing on Landing Pages(availability) Yes, native feature — Affiliate Program for Creators(availability) No — Form Builder Types(types) 10+ — Free Tier Contact Limit(contacts) 500 — Pre-built Automation Templates(count) 50+ — A/B Testing Variants Supported(variant types) Subject line, send time — SMS Marketing Included in all plans — Built-in AI Content Tools Basic template suggestions only — Automation Sequences Limit(sequences) Unlimited — Segmentation Capabilities(trigger types) 25 behavioral triggers — Pre-Built Email Templates(count) 200+ templates — Native E-commerce Integrations(integrations) 6 (Shopify, WooCommerce, BigCommerce, PrestaShop, Magento, Zapier) — Automation Workflows (Free Tier)(workflows) Unlimited — Available Template Library(templates) 100+ — SMS Channel Support(available) Yes (paid plans only) — Email Templates Available(templates) 200+ templates — CRM Functionality Contact management only — | ||
| Free Plan Available | No | — |
| Starting Price (Monthly)(USD) | $20+ | Free(winner) |
| Entry-Level Monthly Price(USD) | $12 | — |
| Price at 50,000 Contacts(USD) | $80 | — |
| Mid-Tier Plan Price(USD/month) | $35/month (Standard) | — |
Show 16 more attributesStarter Plan Monthly Price(USD) $12/month — Professional/Standard Plan Monthly Price(USD) $80/month — Cost per User Monthly (Starter Annual)(USD) $12/month — Starting Monthly Price(USD) $20 $0 Free Tier Subscriber Limit(subscribers) Trial only (60 days) 1,000 subscribers Mid-Tier Plan (5,000 contacts)(USD/month) $50 $40 Monthly Cost (10,000 contacts)(USD) $300/month — Free Plan Contact Limit(contacts) No free plan — Entry-Level Monthly Cost(USD) $20 — Starter Plan Monthly Cost(USD) $20 — Included Subscribers at Free Tier(contacts) 1,000 — Price at 10,000 Subscribers(USD/month) $60 — Starting Price(USD/month) $0 (Free tier) — Free Plan Starting Price(USD) $0 (Limited to 1,000 subscribers) — Pro Plan Monthly Cost(USD) $29/month — Mid-tier Monthly Cost (50K subscribers)(USD/month) $85/month — | ||
| Learning Curve Rating(1-10 scale) | 3 (very beginner-friendly) | — |
| Segmentation Depth | Standard list-based segmentation | — |
| 24/7 Support Availability | Yes, all plans included | — |
| Customer Support Response Time(hours) | 24/7 (phone, email, live chat)(winner) | 24-48 (email/chat only) |
| Phone Support Availability(hours/day) | 24/7 (all plans) | — |
| Customer Support Channels(count) | Email, chat, phone | — |
| SMS Cost Per Message(USD) | Not offered | Included in plan |
| Free Plan Subscriber Limit(contacts) | Unlimited | — |
| Contact Limit at Entry Paid Tier(contacts) | 1,000 | — |
| Monthly Cost for 5,000 Subscribers(USD) | $40/month | — |
| Automation Complexity Level | Standard email-based | — |
| Ease of Use Score(/10) | 9 | — |
| Ease of Use(score/10) | Very easy - beginner-friendly | — |
| E-commerce Integration Quality | Limited e-commerce features | — |
| Third-Party Integrations(count) | 250+(winner) | 100+ native integrations |
| Ecommerce Integrations(integrations) | 8+ | — |
| Maximum Subscriber Limit(contacts) | Unlimited | — |
| Max Contacts at Entry Plan(contacts) | 500 contacts | — |
| vs Average SMB Marketing Budget(Percent of $72/user/month) | 17% of average | — |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | Baseline ($3,600/year) | — |
| Ideal Business Size(GMV) | Solo to small business (1-50 employees) | — |
| Email Delivery Speed(minutes) | Near-instantaneous (seconds to minutes) | Near-instantaneous (seconds to minutes) |
| Email Deliverability Rate(%) | 97.8% | — |
| SMS Marketing Included | Add-on ($30-$60/month extra) | — |
| API Rate Limit(requests/second) | Unlimited (on request) | 120 |
| Editor Learning Curve | Beginner-friendly, intuitive interface | — |
| User Interface Ease Rating(score out of 5) | 4.8/5 | — |
| User Onboarding Time (Average)(hours) | 1-2 weeks | — |
| Setup Time (Minutes)(minutes) | 15-20 | — |
| Ease of Use Rating(1-5 scale) | 4.7/5 | — |
| Average User Satisfaction (G2)(rating) | 4.8/5 | — |
| User Rating (G2)(stars out of 5) | 4.8/5 (based on 2,100+ reviews) | — |
| Automation Workflows on Standard Plan(count) | Unlimited workflows | — |
| Pre-built Automation Workflows(workflows) | Basic workflows (limited) | — |
Show 35 more attributes
Show 16 more attributes
Pros & Cons
10 pros·6 cons across both
Constant Contact
Pros
- 24/7 phone, email, and live chat support with dedicated account managers on higher plans
- 1,000+ integrations including Salesforce, Shopify, and WordPress
- HIPAA and SOC 2 compliance for regulated industries
- Simple interface designed for non-technical users
- Event management and registration tools built-in
Cons
- No free tier—60-day trial is only option for cost-free testing
- Limited automation capabilities compared to MailerLite (basic triggers only)
- Landing page templates are dated and less conversion-optimized
MailerLite
Pros
- Free tier with unlimited contacts (up to 1,000 subscribers and 12,000 emails/month)
- Advanced automation with 50+ triggers, conditional logic, and behavioral targeting
- 150+ professionally designed landing page templates with drag-and-drop editor
- A/B testing for subject lines, content, sender name, and send time
- Built-in form builder with 40+ templates and pop-up options
Cons
- No phone support—limited to email and in-app chat (slower response times)
- Fewer native integrations (600) compared to Constant Contact's 1,000+
- Smaller customer base means fewer community resources and third-party templates
Frequently Asked Questions
5 questions
Yes, MailerLite's free tier is unlimited—you can send to up to 1,000 subscribers with 12,000 emails per month forever at no cost. Constant Contact only offers a 60-day free trial. Once you exceed 1,000 subscribers on MailerLite, you'll move to a paid plan starting at $15/month (as of 2026 pricing).
Resources & Learn More
Curated sources to dive deeper
Where to Buy
As an affiliate, we may earn a commission from qualifying purchases at no extra cost to you. Learn more about our affiliate disclosure
Wikipedia
- W
Constant Contact on Wikipedia (opens in new tab)
User-friendly email marketing platform emphasizing customer support and simple campaign management for small businesses.
- W
MailerLite on Wikipedia (opens in new tab)
Affordable, user-friendly email marketing and automation platform for small to mid-size businesses.
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