ConvertKit vs MailerLite
ConvertKit
Creator-first email marketing platform with built-in monetization and paywalls.
Creators, newsletter writers, podcasters, and digital product sellers who want to monetize their audience directly.
MailerLite
All-in-one email, automation, and landing page platform designed for small businesses.
Small businesses, coaches, SaaS founders, and marketers who need affordable automation, landing pages, and email marketing in one platform.
Short Answer
ConvertKit focuses on creators with creator-specific features and higher pricing ($25-$300/month), while MailerLite targets small businesses with affordable automation and landing pages ($0-$60/month). ConvertKit excels at subscriber monetization; MailerLite wins on value and ease of use for beginners.
Our Verdict
AI-assistedChoose ConvertKit if you're a creator looking to monetize audiences through paid newsletters, memberships, or digital products—its paywall and subscription features are industry-leading. Choose MailerLite if you're a small business, coach, or marketer wanting affordable automation, landing pages, and SMS with superior customer support and no restrictions on subscriber counts.
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Choose ConvertKit if
Creators, newsletter writers, podcasters, and digital product sellers who want to monetize their audience directly.
Choose MailerLite if
Small businesses, coaches, SaaS founders, and marketers who need affordable automation, landing pages, and email marketing in one platform.
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Key Differences at a Glance
Key Facts & Figures
| Metric | ConvertKit | MailerLite | Diff |
|---|---|---|---|
| Base Monthly Price(USD) | $25 (paid plan) | — | — |
| Native Integrations(integrations) | 50+ | 600+ | -92% |
| Cost at 10,000 Subscribers(USD/month) | $119 (10k subscriber tier) | — | — |
| Starting Monthly Cost(USD) | $33/month (Creator plan, billed yearly) | — | — |
| Free Subscriber Limit(subscribers) | 1,000 subscribers | — | — |
| Platform Fee on Revenue(%) | 0% | — | — |
| Third-party Integrations(integrations) | 150+ | — | — |
| Setup Time for Beginners(hours) | 4-6 hours | — | — |
| Starting Cost(USD/year) | $300 minimum | — | — |
| Monthly Active Users (Platform Reach)(millions) | 0 (creator-owned only) | — | — |
| Setup Time to First Publish(minutes) | 60-120 minutes | — | — |
| Cost per 10,000 Subscribers/Year(USD) | $360 | — | — |
| Base Price (Monthly)(USD) | $25 | — | — |
| Free Trial Duration(days) | 14 days | — | — |
| Landing Page Templates(count) | 12 | 50+ | -76% |
| Customer Support Response Time(hours) | 12-18 hours average | 24-48 (email/chat only) | -38% |
| Starting Price(USD/month) | $25/month | — | — |
| Email Integrations Count(integrations) | 300+ | — | — |
| Behavioral Automation Triggers(triggers) | Tag-based (limited) | — | — |
| API Rate Limits(requests/second) | 100 | — | — |
| Free Trial Length(days) | 14 days | — | — |
| Starting Price (Monthly)(USD) | $25 | Free | — |
| Included Subscribers at Free Tier(contacts) | None (paid only) | 1,000 | -100% |
| Price at 10,000 Subscribers(USD/month) | $79 | $60 | +32% |
| Email Deliverability Rate(percent) | 99.5% | 99.5% | — |
| Third-Party Integrations(count) | 100+ | 300+ | -67% |
| Automation Workflows Included(templates) | Creator sequences | 25 | — |
| Customer Support Channels(count) | Email only | Email, chat, phone | -67% |
| API Rate Limit(calls/day) | 100 | Unlimited | — |
| Form Builder Types(types) | 5 | 10+ | -50% |
| Average User Satisfaction (G2)(rating) | 4.7/5 | 4.8/5 | -2% |
| Starter Plan Monthly Cost(USD) | $20 | $20 | — |
| Contact Limit at Entry Paid Tier(contacts) | 1,000 | 1,000 | — |
| Pre-Built Email Templates(templates) | 20+ | 20+ | — |
| Landing Pages on Free Plan(pages) | 10 | 10 | — |
| Starting Monthly Price(USD) | $0 | $0 | — |
| Free Tier Subscriber Limit(subscribers) | 1,000 subscribers | 1,000 subscribers | — |
| Mid-Tier Plan (5,000 contacts)(USD/month) | $40 | $40 | — |
| Email Delivery Speed(minutes) | Near-instantaneous (seconds to minutes) | Near-instantaneous (seconds to minutes) | — |
| Automation Workflow Triggers(count) | 50+ | 50+ | — |
All figures sourced from publicly available data. Last updated Jun 2026.
Key Differences
ConvertKit
$25/month
MailerLite
Free up to 1,000 subscribers🏆
ConvertKit
1,000 subscribers
MailerLite
Unlimited subscribers🏆
ConvertKit
Advanced creator-focused sequences
MailerLite
25+ pre-built automation templates
ConvertKit
Included but basic
MailerLite
50+ templates with A/B testing🏆
ConvertKit
Integrated subscriber paywall, one-click paid subscriptions, affiliate tools🏆
MailerLite
No built-in monetization tools
ConvertKit
100 requests/second
MailerLite
Unlimited API requests🏆
ConvertKit
Email only (24-48hr response)
MailerLite
Email, chat, and phone support🏆
Full Comparison
| Attribute | ConvertKit | MailerLite |
|---|---|---|
| Base Monthly Price(USD) | $25 (paid plan) | — |
| Cost at 10,000 Subscribers(USD/month) | $119 (10k subscriber tier) | — |
| Starting Monthly Cost(USD) | $33/month (Creator plan, billed yearly) | — |
| Platform Fee on Revenue(%) | 0% | — |
| Starting Cost(USD/year) | $300 minimum | — |
Show 9 more attributesBase Price (Monthly)(USD) $25 — Starting Price(USD/month) $25/month — Free Trial Length(days) 14 days — Starting Price (Monthly)(USD) $25 Free Included Subscribers at Free Tier(contacts) None (paid only) 1,000 Price at 10,000 Subscribers(USD/month) $79 $60 Starting Monthly Price(USD) $0 — Free Tier Subscriber Limit(subscribers) 1,000 subscribers — Mid-Tier Plan (5,000 contacts)(USD/month) $40 — | ||
| Contacts/Subscribers (Base Plan)(count) | 1,000 | — |
| Native Integrations(integrations) | 50+ | 600+ |
| Shopify Integration Quality(level) | Basic API integration only | — |
| Landing Page Builder | Yes, built-in | — |
| CRM & Deal Pipeline | Basic subscriber management | — |
| Automation Workflow Complexity(pre-built templates) | Standard (simple sequences, tags) | — |
| Free Subscriber Limit(subscribers) | 1,000 subscribers | — |
| Email Automation Workflows(capability level) | Advanced (sequences, conditionals, tags, delays) | — |
Show 16 more attributesNative Product/Course Hosting(capability) Yes - full course and digital product platform — Automation Workflows (Basic Tier)(count) Unlimited — Landing Page Templates(count) 12 50+ Subscriber Segmentation Levels(depth) Tags, purchase history, custom fields — Email Integrations Count(integrations) 300+ — Automation Workflows Included(templates) Creator sequences 25 SMS Marketing Availability(tier) Paid add-on ($9+/mo) Included in Pro plan Built-in Paywall/Paid Subscriptions(availability) Yes, native feature No A/B Testing on Landing Pages(availability) Limited Yes, native feature Affiliate Program for Creators(availability) Yes, built-in matching No Form Builder Types(types) 5 10+ Pre-Built Email Templates(templates) 20+ — Landing Pages on Free Plan(pages) 10 — Email Automation Workflows Standard automation builder with conditional logic — Native CRM Integration Basic contact management — Automation Workflow Triggers(count) 50+ — | ||
| Setup Time to Productivity(weeks) | 1-3 days | — |
| Editor Learning Curve | Beginner-friendly, intuitive interface | — |
| Third-party Integrations(integrations) | 150+ | — |
| Setup Time for Beginners(hours) | 4-6 hours | — |
| Customer Support | Email, help center, community forum | — |
| Monthly Active Users (Platform Reach)(millions) | 0 (creator-owned only) | — |
| Audience Ownership(percentage) | 100% (creator owned) | — |
| Email Marketing Capability(feature availability) | Full-featured email marketing with automation | — |
| Setup Time to First Publish(minutes) | 60-120 minutes | — |
| Subscriber List Export(availability) | Full export available | — |
| Maximum Revenue Potential (Monthly)(USD) | Unlimited (creator-controlled) | — |
| Cost per 10,000 Subscribers/Year(USD) | $360 | — |
| Free Trial Duration(days) | 14 days | — |
| SMS Marketing Included | No (third-party required) | — |
| Customer Support Response Time(hours) | 12-18 hours average | 24-48 (email/chat only) |
| Customer Support Channels(count) | Email only | Email, chat, phone |
| Behavioral Automation Triggers(triggers) | Tag-based (limited) | — |
| API Rate Limits(requests/second) | 100 | — |
| SMS Deliverability Rate(percent) | N/A | — |
| Email Deliverability Rate(percent) | 99.5% | 99.5% |
| Email Delivery Speed(minutes) | Near-instantaneous (seconds to minutes) | — |
| Third-Party Integrations(count) | 100+ | 300+ |
| API Rate Limit(calls/day) | 100 | Unlimited |
| Average User Satisfaction (G2)(rating) | 4.7/5 | 4.8/5 |
| Free Plan Subscriber Limit(contacts) | Unlimited | — |
| Starter Plan Monthly Cost(USD) | $20 | — |
| Contact Limit at Entry Paid Tier(contacts) | 1,000 | — |
Show 9 more attributes
Show 16 more attributes
Visual Comparison
Side-by-side comparison of numeric attributes
Pros & Cons
ConvertKit
Pros
- Industry-leading paid subscription and paywall features for creators
- Automated sponsor matching and affiliate recommendations
- Simple, distraction-free interface designed specifically for writers
- Creator-focused automation with tag-based segmentation
- Direct integration with Stripe for paid memberships
Cons
- Starting at $25/month is 2-3x more expensive than competitors
- Limited landing page templates compared to MailerLite
- Smaller integrations ecosystem (100+ apps vs competitors' 300+)
MailerLite
Pros
- Free plan supports unlimited subscribers up to 1,000 contacts
- 50+ professionally designed landing page templates with drag-and-drop editor
- Advanced automation with 25+ pre-built workflow templates
- Phone and chat support available on all tiers
- SMS marketing included at no extra cost (paid plans only)
Cons
- No built-in monetization or paid subscription features for creators
- Limited advanced segmentation compared to enterprise competitors
Frequently Asked Questions
MailerLite offers a truly free plan supporting up to 1,000 subscribers with unlimited emails, landing pages, and automation. ConvertKit requires a minimum $25/month payment with no free tier. If budget is your primary concern, MailerLite is the clear winner for startups and small businesses.
Resources & Learn More
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Where to Buy
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