software
WordPress vs Wix: Complete Comparison (2026) | Comparison
WordPress powers 43% of all websites and offers unlimited customization through plugins and themes. Wix is a drag-and-drop website builder requiring no coding knowledge. WordPress is more powerful; Wix is easier for non-technical users.
WordPress
Open-source CMS powering 43% of websites with 58,000+ plugins and themes
Blogs, complex sites, and developers
Score57%
VS
W
Wix
All-in-one SaaS website builder with integrated ecommerce, drag-and-drop editor, and managed hosting.
Small businesses and beginners wanting easy setup
Score50%
Quick Answer
AI SummaryWordPress powers 43% of all websites and offers unlimited customization through plugins and themes. Wix is a drag-and-drop website builder requiring no coding knowledge. WordPress is more powerful; Wix is easier for non-technical users.
Our Verdict
AI-assistedWordPress for scalability, SEO, and advanced customization. Wix for beginners who want a quick, easy website without technical skills.
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WordPress
9.3/10
Wix
5.7/10
W
Choose WordPress if
Best pickBlogs, complex sites, and developers
W
Choose Wix if
Small businesses and beginners wanting easy setup
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Key Differences at a Glance
- Market Share:✓ WordPress wins(43% of web vs ~3% of web)
- Ease of Use:✓ Wix wins(Very Easy vs Moderate)
- Customization:✓ WordPress wins(Unlimited vs Limited)
Key Facts & Figures
112 numeric metrics compared
| Metric | WordPress | Wix | Ratio |
|---|---|---|---|
| Web Market Share | 43% | ~3% | |
| Customization Rating(score /5) | 5/5 | 3.5/5 | |
| Ease of Use Rating(1-5 scale) | 3/5 | 4.5/5 | |
| Starting Price(USD/month) | $100-200 (hosting only) | $120-216 (all-in-one) | |
| SEO Capabilities Rating(score /5) | 5/5 | 3.5/5 | |
| Base Monthly Cost (Annual Billing)(USD/month) | $4 (WordPress.com) + $20-100 hosting | — | — |
| Total Annual Cost (All-In)(USD/year) | $260-2200+ (hosting, plugins, maintenance) | — | — |
| Average Page Load Speed(seconds) | 3.4 seconds | — | — |
| Setup Time (Professional)(hours) | 40-100+ hours | — | — |
| Monthly Maintenance Hours Required(hours) | 5-20+ hours | — | — |
| Monthly Cost (Entry Level)(USD) | $4 (managed) / $0 (self-hosted) | — | — |
| Time to Live Website(hours) | 24-72 hours | — | — |
| Global Market Share (CMS)(percent) | 43% | — | — |
| Available Plugins/Integrations(count) | 58,000+ | — | — |
| Page Load Speed (Average)(ms) | 2.5-4.0s (varies with plugins) | — | — |
| Average Monthly Cost (Managed)(USD) | $24.50 | — | — |
| Available Plugins/Extensions(count) | ~58,000 plugins | — | — |
| Setup Time for Beginners(minutes) | 4-8 hours | — | — |
| SEO Plugin Options(count) | 15+ top options | — | — |
| Page Speed (Average)(ms) | 2500-3500 | — | — |
| Annual Hosting Cost(USD) | $60-300+ per year | — | — |
| Design Templates Available(count) | 90,000+ themes | 900+ templates | |
| Revenue Share on Ad Revenue(percent) | 100% (you keep all) | — | — |
| Content Export Difficulty(ease score (1-10)) | Easy via XML export (9/10) | — | — |
| Technical Maintenance Required(hours per month) | 2-5 hours (updates, security, backups) | — | — |
| Starting Monthly Cost(USD) | $0-15 | $27/month | |
| Transaction Fees(%) | 2-3% via Stripe/PayPal plugins | — | — |
| Setup Time to Launch(minutes) | 7-21 days | 30 minutes (average first store) | |
| Annual Cost (100K Revenue)(USD) | $240 + hosting ($10-50/month) | — | — |
| Average Development Time (Basic Site)(weeks) | 1-2 days | — | — |
| Reported Security Vulnerabilities (2024)(CVEs) | 156 plugin/theme CVEs | — | — |
| Monthly Hosting Cost (Basic)(USD) | $2-10 | — | — |
| Maximum Concurrent Users (Optimized)(users) | 10,000-50,000 | — | — |
| Monthly Cost (Entry-Level Plan)(USD) | $5-15 (hosting only) | $17 | |
| Total Plugins/Apps Available(count) | 50,000+ | 500+ | |
| Average Page Load Time(milliseconds) | 2.5 (optimized) | 3.2s | |
| Initial Setup Time(hours) | 20-40 hours (with learning) | 0.5-1 hour | |
| Monthly Cost (Basic Tier)(USD) | $5-15 hosting | $16/month | |
| 3-Year Total Cost Ownership(USD) | $180-360 (hosting only) | $576-3,564 | |
| Available Themes/Templates(count) | 10,000+ free & premium | 900+ Wix-designed | |
| Plugin/Extension Ecosystem(count) | 60,000+ plugins | 250+ apps | |
| Average Website Speed (Page Load)(seconds) | 1.5-2.5 seconds (optimized) | 2.5-3.5 seconds | |
| Monthly Cost (Minimum)(USD) | $0 (self-hosted, domain only) | — | — |
| Monthly Cost (Fully Managed Equivalent)(USD) | $25-50/month (WP Engine, Kinsta managed hosting) | — | — |
| Plugin/Integration Count(available) | 58,000+ plugins | — | — |
| Global Market Share(%) | 43% | 2.5-3% of all websites | |
| Setup Time (No Technical Knowledge)(hours) | 2-4 hours (theme selection, plugin setup) | — | — |
| E-commerce Market Share(% of online stores) | 38% (WooCommerce dominates) | — | — |
| Hosted Server Uptime Guarantee(%) | 99% (varies by host) | — | — |
| Annual Cost (Base Tier)(USD) | $120-500/year | — | — |
| Payment Processing Fee(%) | 2.9% + $0.30 (Stripe) | — | — |
| Available Extensions/Apps(count) | 58,000+ plugins | 200+ Wix apps | |
| Uptime Guarantee(percent) | Depends on host (typically 99.9%) | — | — |
| Monthly Cost (Base Plan)(USD) | $3-10/month + free software | $14 | |
| Available Plugins/Themes(count) | 58,000+ plugins + 10,000+ themes | — | — |
| Setup Time for Non-Developers(minutes) | 60-120 minutes | — | — |
| Customization Flexibility Score(scale 1-10) | 9.5 out of 10 | — | — |
| SEO Control Capabilities(scale 1-10) | 9 out of 10 | — | — |
| Base Monthly Cost (Managed Hosting)(USD) | $4-$300/month | — | — |
| Page Speed (Typical Setup)(ms) | 1,200-2,500ms | — | — |
| Available Themes(count) | 100,000+ | — | — |
| Template Count(templates) | 2,000+ | 2,000+ | |
| Basic Plan Price (Annual)(USD/month) | $17/month | $17/month | |
| Ecommerce Entry Price(USD/month) | $29/month (Core plan) | $29/month (Core plan) | |
| Ecommerce Transaction Fee(%) | 3.3% | 3.3% | |
| Product Variation Limit(variations per SKU) | ~100 | ~100 | |
| Payment Gateway Options(number) | 50+ gateways | 50+ gateways | |
| Transaction Processing Fee(percent) | 0% (on Wix Payments) | 0% (on Wix Payments) | |
| Recommended Maximum Annual Revenue(USD) | $100,000+ | $100,000+ | |
| Monthly Starting Price(USD) | $6.48/month | $6.48/month | |
| Professional Plan Price(USD) | $27/month (Business Basic) | $27/month (Business Basic) | |
| Average Time to Launch(weeks) | 3-7 days | 3-7 days | |
| Business Plan Price(USD) | $39/month (advanced e-commerce) | $39/month (advanced e-commerce) | |
| Template Library Size(templates) | 1000+ | 1000+ | |
| Starting Monthly Price(USD) | $14/month | $14/month | |
| Available Pricing Tiers(count) | 5 plans | 5 plans | |
| Starting Monthly Price (Year 1)(USD) | $14/month | $14/month | |
| Renewal Price After First Year(USD) | $27/month | $27/month | |
| Number of Templates(templates) | 900+ | 900+ | |
| Entry-Level Monthly Cost(USD) | $16/month (annual billing) | $16/month (annual billing) | |
| .com Domain First Year(USD) | $14.95 | $14.95 | |
| Website Templates Available(count) | 900+ | 900+ | |
| Customer Support Response Time(hours) | 2-4 hours (premium) | 2-4 hours (premium) | |
| Transaction Fee Rate(percentage + fixed fee) | 2.9% + $0.30 | 2.9% + $0.30 | |
| Minimum Monthly Cost(USD) | $27 (Business plan) | $27 (Business plan) | |
| Setup Time (No-Code Path)(hours) | 0.5-1 hour | 0.5-1 hour | |
| Available Extensions/Integrations(count) | 300+ Wix Apps | 300+ Wix Apps | |
| Annual Cost at $100K Revenue(USD) | $324 (plans) + $2,900 (fees) | $324 (plans) + $2,900 (fees) | |
| Base Monthly Price (Lowest Paid Tier)(USD) | $14/month (Basic) | $14/month (Basic) | |
| Available Templates(count) | 800+ | 800+ | |
| Integrated Apps & Integrations(count) | 250+ app market integrations | 250+ app market integrations | |
| User Satisfaction Rating(out of 5) | 4.4/5 stars | 4.4/5 stars | |
| Starting Monthly Cost (USD)(USD) | $27/month | $27/month | |
| Multi-Channel Selling Integration(channels) | Limited to Facebook & Instagram | Limited to Facebook & Instagram | |
| Starting Monthly Price (Annual Billing)(USD/month) | $13.50/month | $13.50/month | |
| Integrated App Ecosystem(count) | ~1,500 apps in App Market | ~1,500 apps in App Market | |
| Mobile Responsiveness Score(out of 100) | 92/100 | 92/100 | |
| Annual Plan Discount(percent) | Up to 45% off | Up to 45% off | |
| Monthly Cost (Pro Plan)(USD) | $27 | $27 | |
| Time to Launch (Non-Technical User)(days) | 2-5 days | 2-5 days | |
| Free Custom Domain Duration(years) | 1 year included | 1 year included | |
| Available App Integrations(count) | 500+ in App Market | 500+ in App Market | |
| Free Plan Storage(GB) | 3 GB | 3 GB | |
| Built-in Payment Gateway Options(gateways) | 70+ payment providers | 70+ payment providers | |
| Monthly Pricing (Starting)(USD) | $16/month | $16/month | |
| E-commerce Plan Price(USD) | $27/month | $27/month | |
| Page Load Speed (Avg)(seconds) | 3.2s | 3.2s | |
| Built-in Payment Gateways(count) | 12+ (Stripe, PayPal, Square, etc.) | 12+ (Stripe, PayPal, Square, etc.) | |
| Base Monthly Cost(USD) | $27-42 (for ecommerce features) | $27-42 (for ecommerce features) | |
| Payment Gateway Integrations(count) | 20+ (Wix Payments, PayPal, Square, Apple Pay) | 20+ (Wix Payments, PayPal, Square, Apple Pay) | |
| Ecommerce Templates(count) | 80+ built-in templates | 80+ built-in templates | |
| Technical Expertise Required(level (1-5)) | 1 (None: fully visual interface) | 1 (None: fully visual interface) |
Sourced from publicly available data ·
Key Differences
5 attributes compared head-to-head
WordPress leads
W
1WixWordPress
Attribute
Wix
- 43% of web(winner)Market Share~3% of web
- ModerateEase of UseVery Easy(winner)
- Unlimited(winner)CustomizationLimited
- Full(winner)SEO ControlLimited
- ~$5-15/mo hosting(winner)Cost (basic)$16-45/mo
- Market Share
WordPress
43% of web(winner)
Wix
~3% of web
- Ease of Use
WordPress
Moderate
Wix
Very Easy(winner)
- Customization
WordPress
Unlimited(winner)
Wix
Limited
- SEO Control
WordPress
Full(winner)
Wix
Limited
- Cost (basic)
WordPress
~$5-15/mo hosting(winner)
Wix
$16-45/mo
Full Comparison
| Attribute | WordPress | Wix |
|---|---|---|
| Web Market Share | 43%(winner) | ~3% |
| Global Market Share (CMS)(percent) | 43% | — |
| Customization Rating(score /5) | 5/5(winner) | 3.5/5 |
| SEO Capabilities Rating(score /5) | 5/5(winner) | 3.5/5 |
| CMS Content Item Limit(items) | Unlimited | — |
| Maximum Pages(pages) | Unlimited | — |
| Native CMS Included | Yes - requires plugins for advanced features | — |
Show 24 more attributesReal-Time Collaboration (2026) Yes - Yjs CRDT engine in WP 7.0 — Design Templates Available(count) 90,000+ themes 900+ templates Available Plugins/Apps(count) 58,000+ ~300 Customization Flexibility(percentage) 10 (full code access) — Product Limit(products) Unlimited — SEO Customization Control(capability level) Complete control via robots.txt, .htaccess, code injection — Data Portability(level of freedom) Full export and migration flexibility Difficult to export, vendor lock-in Storage Capacity(GB) Unlimited on most plans — Native Subscription Management Yes, included — API Call Restrictions Restrictive — eCommerce Features Depth Basic (Advanced at $39+) — E-commerce Capabilities Advanced with automated tax, shipping, inventory — SEO and Marketing Tools Advanced SEO, analytics, and integrations — Built-in Payment Processing Yes (Stripe, PayPal, Square integrated) — Available Extensions/Integrations(count) 300+ Wix Apps — Product Listings Limit(count) Unlimited — Multi-Channel Selling Integration(channels) Limited to Facebook & Instagram — Free SSL Certificate & Hosting Included in all plans — Mobile App Editing Full-featured app — Integrated App Ecosystem(count) ~1,500 apps in App Market — Built-in SEO Tools(availability) Extra cost ($8.80/month for SEO Wiz) — Animation Capabilities Template effects, limited custom animations — Payment Gateway Integrations(count) 20+ (Wix Payments, PayPal, Square, Apple Pay) — Unlimited Product Listings(boolean) Yes (no limit across all plans) — | ||
| Ease of Use Rating(1-5 scale) | 3/5 | 4.5/5(winner) |
| Setup Time for Beginners(minutes) | 4-8 hours | — |
| User Interface Complexity(learning hours (estimate)) | Very intuitive, drag-and-drop | — |
| User Experience Level | Moderate; requires learning curve | — |
| Setup Time(minutes) | 30-60 minutes (with hosting) | 0.5-2 hours(winner) |
| Technical Maintenance Required(hours per month) | 2-5 hours (updates, security, backups) | — |
| Setup Time to Launch(minutes) | 7-21 days(winner) | 30 minutes (average first store) |
| Required Technical Knowledge(skill level) | Intermediate to Advanced | Beginner (no coding needed) |
| Setup Time (No Technical Knowledge)(hours) | 2-4 hours (theme selection, plugin setup) | — |
Show 5 more attributesSetup Time for Non-Developers(minutes) 60-120 minutes — Design Customization Entry Point(coding knowledge required) Beginner (Visual drag-drop) — Setup Time (No-Code Path)(hours) 0.5-1 hour — Time to Launch (Non-Technical User)(days) 2-5 days — Technical Expertise Required(level (1-5)) 1 (None: fully visual interface) — | ||
| Starting Price(USD/month) | $100-200 (hosting only)(winner) | $120-216 (all-in-one) |
| Base Monthly Cost (Annual Billing)(USD/month) | $4 (WordPress.com) + $20-100 hosting | — |
| Total Annual Cost (All-In)(USD/year) | $260-2200+ (hosting, plugins, maintenance) | — |
| Monthly Cost (Entry Level)(USD) | $4 (managed) / $0 (self-hosted) | — |
| Average Monthly Cost (Managed)(USD) | $24.50 | — |
Show 45 more attributesAnnual Hosting Cost(USD) $60-300+ per year — Starting Monthly Cost(USD) $0-15 $27/month Transaction Fees(%) 2-3% via Stripe/PayPal plugins — Annual Cost (100K Revenue)(USD) $240 + hosting ($10-50/month) — Monthly Cost (Entry-Level Plan)(USD) $5-15 (hosting only) $17 Monthly Cost (Basic Tier)(USD) $5-15 hosting $16/month 3-Year Total Cost Ownership(USD) $180-360 (hosting only) $576-3,564 Monthly Cost (Minimum)(USD) $0 (self-hosted, domain only) — Monthly Cost (Fully Managed Equivalent)(USD) $25-50/month (WP Engine, Kinsta managed hosting) — Annual Cost (Base Tier)(USD) $120-500/year — Payment Processing Fee(%) 2.9% + $0.30 (Stripe) — Monthly Cost (Base Plan)(USD) $3-10/month + free software $14 Base Monthly Cost (Managed Hosting)(USD) $4-$300/month — Self-Hosted Option Yes, completely free — Basic Plan Price (Annual)(USD/month) $17/month — Free Plan Option Available with limitations — Transaction Processing Fee(percent) 0% (on Wix Payments) — Monthly Starting Price(USD) $6.48/month — Professional Plan Price(USD) $27/month (Business Basic) — Business Plan Price(USD) $39/month (advanced e-commerce) — Starting Monthly Price(USD) $14/month — Number of Pricing Tiers(plans) 5 plans — Available Pricing Tiers(count) 5 plans — Starting Monthly Price (Year 1)(USD) $14/month — Renewal Price After First Year(USD) $27/month — Entry-Level Monthly Cost(USD) $16/month (annual billing) — .com Domain First Year(USD) $14.95 — Transaction Fee Rate(percentage + fixed fee) 2.9% + $0.30 — Minimum Monthly Cost(USD) $27 (Business plan) — Base Monthly Price (Lowest Paid Tier)(USD) $14/month (Basic) — E-commerce Transaction Fees(percent) 2.9% + $0.30 — Free Plan(boolean) Yes (with branding) — Starting Monthly Cost (USD)(USD) $27/month — Transaction Fees (Payment Processing)(%) 2.7% + $0.30 per transaction — Starting Monthly Price (Annual Billing)(USD/month) $13.50/month — Free Plan Available Yes (with branding) — E-commerce Transaction Fee(percent + fixed) 2.7% + $0.30 per transaction — Annual Plan Discount(percent) Up to 45% off — Monthly Cost (Pro Plan)(USD) $27 — Free Custom Domain Duration(years) 1 year included — Monthly Pricing (Starting)(USD) $16/month — E-commerce Plan Price(USD) $27/month — Free Tier Availability(text) Yes, limited features — Base Monthly Cost(USD) $27-42 (for ecommerce features) — Payment Processing Fees(% + fixed) 1.5% + $0.15 (Wix Payments) or 2.9% + $0.30 (third-party) — | ||
| Current Version | 6.9 (RC 7.0 March 2026) | Wix Studio with AI tools |
| Hosting Management(type) | Self-hosted (user managed) | Fully managed (included) |
| Average Page Load Speed(seconds) | 3.4 seconds | — |
| Page Load Speed (Average)(ms) | 2.5-4.0s (varies with plugins) | — |
| Page Speed (Average)(ms) | 2500-3500 | — |
| Maximum Concurrent Users (Optimized)(users) | 10,000-50,000 | — |
| Average Page Load Time(milliseconds) | 2.5 (optimized)(winner) | 3.2s |
Show 4 more attributesAverage Website Speed (Page Load)(seconds) 1.5-2.5 seconds (optimized) 2.5-3.5 seconds Page Speed (Typical Setup)(ms) 1,200-2,500ms — Mobile Responsiveness Score(out of 100) 92/100 — Page Load Speed (Avg)(seconds) 3.2s — | ||
| Setup Time (Professional)(hours) | 40-100+ hours | — |
| Monthly Maintenance Hours Required(hours) | 5-20+ hours | — |
| Time to Live Website(hours) | 24-72 hours | — |
| Available Plugins/Integrations(count) | 58,000+ | — |
| Available Plugins/Extensions(count) | ~58,000 plugins | — |
| Total Plugins/Apps Available(count) | 50,000+(winner) | 500+ |
| Available Themes/Templates(count) | 10,000+ free & premium(winner) | 900+ Wix-designed |
| Available Extensions/Apps(count) | 58,000+ plugins(winner) | 200+ Wix apps |
Show 1 more attributeDesign Customization Level(scale 1-10) High freedom with drag-and-drop — | ||
| AI-Powered Features (Native) | Partial - WordPress 7.0 adds core AI (plugin-dependent before) | — |
| Native Membership Features | Via plugins (WooCommerce, MemberPress) | — |
| Revenue Share on Ad Revenue(percent) | 100% (you keep all) | — |
| Built-in Membership/Subscription System | Requires plugins (WooCommerce, MemberPress) | — |
| SEO Plugin Options(count) | 15+ top options | — |
| SEO Control Capabilities(scale 1-10) | 9 out of 10 | — |
| SEO Optimization Features | AI-powered SEO assistant with recommendations | — |
| Monthly Active Users(millions) | ~810 million (43% of web) | — |
| Content Export Difficulty(ease score (1-10)) | Easy via XML export (9/10) | — |
| Security Management(responsibility level) | You manage updates, SSL, backups | — |
| Reported Security Vulnerabilities (2024)(CVEs) | 156 plugin/theme CVEs | — |
| Free SSL Certificate | Yes | — |
| SSL/HTTPS Security(boolean) | Yes (all plans) | — |
| Average Development Time (Basic Site)(weeks) | 1-2 days | — |
| Required Developer Experience Level | Beginner (0-6 months experience) | — |
| Monthly Hosting Cost (Basic)(USD) | $2-10 | — |
| Customization Without Code | Extensive—drag-drop, theme customizer, page builders | — |
| Data Portability / Export(ease rating) | Full export capability | Limited/difficult to export |
| Customization Flexibility Score(scale 1-10) | 9.5 out of 10 | — |
| SEO Control Level(control rating) | Full (robots.txt, schema, redirects) | Basic (limited control) |
| Initial Setup Time(hours) | 20-40 hours (with learning) | 0.5-1 hour(winner) |
| Plugin/Extension Ecosystem(count) | 60,000+ plugins(winner) | 250+ apps |
| Integrated Apps & Integrations(count) | 250+ app market integrations | — |
| E-Commerce Product Limit(products) | Unlimited (WooCommerce) | Up to 50,000 |
| E-Commerce Product Limit (Basic Plan)(products) | Unlimited | — |
| Plugin/Integration Count(available) | 58,000+ plugins | — |
| Available Plugins/Themes(count) | 58,000+ plugins + 10,000+ themes | — |
| Global Market Share(%) | 43%(winner) | 2.5-3% of all websites |
| E-commerce Market Share(% of online stores) | 38% (WooCommerce dominates) | — |
| E-commerce Inventory Management | Advanced: SKU tracking, stock alerts, variants | — |
| Abandoned Cart Recovery | Included with e-commerce plans | — |
| Maximum E-commerce Products(products) | Unlimited products | — |
| Built-in Payment Gateway Options(gateways) | 70+ payment providers | — |
Show 1 more attributeBuilt-in Payment Gateways(count) 12+ (Stripe, PayPal, Square, etc.) — | ||
| Hosted Server Uptime Guarantee(%) | 99% (varies by host) | — |
| Uptime Guarantee(percent) | Depends on host (typically 99.9%) | — |
| Customer Support Availability(hours/week) | Community forums + paid support | — |
| Developer Community Size(developers) | 500,000+(winner) | 120,000+ (2026) |
| 24/7 Customer Support | Yes, chat and email | — |
| Customer Support Response Time(hours) | 2-4 hours (premium) | — |
| Hosting Included | No, separate purchase | Yes (included in all plans) |
| Available Themes(count) | 100,000+ | — |
| Number of Templates(templates) | 900+ | — |
| Website Templates Available(count) | 900+ | — |
| Mobile Editor Available | Full-featured mobile editor | — |
| Available Templates(count) | 800+ | — |
Show 3 more attributesTemplate Design Quality Rating(qualitative) Variable quality, requires curation — Drag-and-Drop Editor Flexibility Full-page element positioning (complete freedom) — Ecommerce Templates(count) 80+ built-in templates — | ||
| Template Count(templates) | 2,000+ | — |
| Template Design Quality | Functional, highly customizable | — |
| Ecommerce Entry Price(USD/month) | $29/month (Core plan) | — |
| Transaction Fee Structure | Higher fees | — |
| Marketing Tools Integration | Built-in social media and SEO tools | — |
| Built-in Social Media Tools | Yes, native tools | — |
| Ecommerce Transaction Fee(%) | 3.3% | — |
| POS System Included | Yes, built-in | — |
| Omnichannel Selling Support | Yes, included | — |
| AI Website Builder | Advanced (Aria, greater variety) | — |
| AI-Assisted Features (2025-2026) | Basic AI copywriting and simple design suggestions | — |
| Product Variation Limit(variations per SKU) | ~100 | — |
| Payment Gateway Options(number) | 50+ gateways | — |
| Multi-Currency Support(currencies) | 135+ | — |
| Recommended Maximum Annual Revenue(USD) | $100,000+ | — |
| Maximum Monthly GMV (Entry Plan)(USD) | No stated limit | — |
| Maximum Products(count) | Unlimited | — |
| Average Time to Launch(weeks) | 3-7 days | — |
| CMS Scalability | Basic; supports 100s of pages effectively | — |
| Custom Code Access | Limited custom code in specific areas only | — |
| Built-in Hosting & SSL | Integrated with reliable uptime; basic SEO controls | — |
| Template Library Size(templates) | 1000+ | — |
| Recommended Merchant Size | Micro to small business | — |
| Built-in AI Tools | AI Writer, design suggestions, image optimization | — |
| Annual Cost at $100K Revenue(USD) | $324 (plans) + $2,900 (fees) | — |
| Email Marketing Included(boolean) | Limited (plans $27+/month) | — |
| User Satisfaction Rating(out of 5) | 4.4/5 stars | — |
| API Capabilities | Limited REST API only | — |
| Storage Included(GB) | Unlimited on Premium+ plans | — |
| Available App Integrations(count) | 500+ in App Market | — |
| Free Plan Storage(GB) | 3 GB | — |
| Custom Code Support | Velo (JavaScript-only, proprietary API) | — |
WordPressWWix
Web Market Share
43%
~3%
Global Market Share (CMS)(percent)
43%
—
Customization Rating(score /5)
5/5
3.5/5
SEO Capabilities Rating(score /5)
5/5
3.5/5
CMS Content Item Limit(items)
Unlimited
—
Maximum Pages(pages)
Unlimited
—
Native CMS Included
Yes - requires plugins for advanced features
—
Show 24 more attributes
Real-Time Collaboration (2026)
Yes - Yjs CRDT engine in WP 7.0
—
Design Templates Available(count)
90,000+ themes
900+ templates
Available Plugins/Apps(count)
58,000+
~300
Customization Flexibility(percentage)
10 (full code access)
—
Product Limit(products)
Unlimited
—
SEO Customization Control(capability level)
Complete control via robots.txt, .htaccess, code injection
—
Data Portability(level of freedom)
Full export and migration flexibility
Difficult to export, vendor lock-in
Storage Capacity(GB)
Unlimited on most plans
—
Native Subscription Management
Yes, included
—
API Call Restrictions
Restrictive
—
eCommerce Features Depth
Basic (Advanced at $39+)
—
E-commerce Capabilities
Advanced with automated tax, shipping, inventory
—
SEO and Marketing Tools
Advanced SEO, analytics, and integrations
—
Built-in Payment Processing
Yes (Stripe, PayPal, Square integrated)
—
Available Extensions/Integrations(count)
300+ Wix Apps
—
Product Listings Limit(count)
Unlimited
—
Multi-Channel Selling Integration(channels)
Limited to Facebook & Instagram
—
Free SSL Certificate & Hosting
Included in all plans
—
Mobile App Editing
Full-featured app
—
Integrated App Ecosystem(count)
~1,500 apps in App Market
—
Built-in SEO Tools(availability)
Extra cost ($8.80/month for SEO Wiz)
—
Animation Capabilities
Template effects, limited custom animations
—
Payment Gateway Integrations(count)
20+ (Wix Payments, PayPal, Square, Apple Pay)
—
Unlimited Product Listings(boolean)
Yes (no limit across all plans)
—
Ease of Use Rating(1-5 scale)
3/5
4.5/5
Setup Time for Beginners(minutes)
4-8 hours
—
User Interface Complexity(learning hours (estimate))
Very intuitive, drag-and-drop
—
User Experience Level
Moderate; requires learning curve
—
Setup Time(minutes)
30-60 minutes (with hosting)
0.5-2 hours
Technical Maintenance Required(hours per month)
2-5 hours (updates, security, backups)
—
Setup Time to Launch(minutes)
7-21 days
30 minutes (average first store)
Required Technical Knowledge(skill level)
Intermediate to Advanced
Beginner (no coding needed)
Setup Time (No Technical Knowledge)(hours)
2-4 hours (theme selection, plugin setup)
—
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Setup Time for Non-Developers(minutes)
60-120 minutes
—
Design Customization Entry Point(coding knowledge required)
Beginner (Visual drag-drop)
—
Setup Time (No-Code Path)(hours)
0.5-1 hour
—
Time to Launch (Non-Technical User)(days)
2-5 days
—
Technical Expertise Required(level (1-5))
1 (None: fully visual interface)
—
Starting Price(USD/month)
$100-200 (hosting only)
$120-216 (all-in-one)
Base Monthly Cost (Annual Billing)(USD/month)
$4 (WordPress.com) + $20-100 hosting
—
Total Annual Cost (All-In)(USD/year)
$260-2200+ (hosting, plugins, maintenance)
—
Monthly Cost (Entry Level)(USD)
$4 (managed) / $0 (self-hosted)
—
Average Monthly Cost (Managed)(USD)
$24.50
—
Show 45 more attributes
Annual Hosting Cost(USD)
$60-300+ per year
—
Starting Monthly Cost(USD)
$0-15
$27/month
Transaction Fees(%)
2-3% via Stripe/PayPal plugins
—
Annual Cost (100K Revenue)(USD)
$240 + hosting ($10-50/month)
—
Monthly Cost (Entry-Level Plan)(USD)
$5-15 (hosting only)
$17
Monthly Cost (Basic Tier)(USD)
$5-15 hosting
$16/month
3-Year Total Cost Ownership(USD)
$180-360 (hosting only)
$576-3,564
Monthly Cost (Minimum)(USD)
$0 (self-hosted, domain only)
—
Monthly Cost (Fully Managed Equivalent)(USD)
$25-50/month (WP Engine, Kinsta managed hosting)
—
Annual Cost (Base Tier)(USD)
$120-500/year
—
Payment Processing Fee(%)
2.9% + $0.30 (Stripe)
—
Monthly Cost (Base Plan)(USD)
$3-10/month + free software
$14
Base Monthly Cost (Managed Hosting)(USD)
$4-$300/month
—
Self-Hosted Option
Yes, completely free
—
Basic Plan Price (Annual)(USD/month)
$17/month
—
Free Plan Option
Available with limitations
—
Transaction Processing Fee(percent)
0% (on Wix Payments)
—
Monthly Starting Price(USD)
$6.48/month
—
Professional Plan Price(USD)
$27/month (Business Basic)
—
Business Plan Price(USD)
$39/month (advanced e-commerce)
—
Starting Monthly Price(USD)
$14/month
—
Number of Pricing Tiers(plans)
5 plans
—
Available Pricing Tiers(count)
5 plans
—
Starting Monthly Price (Year 1)(USD)
$14/month
—
Renewal Price After First Year(USD)
$27/month
—
Entry-Level Monthly Cost(USD)
$16/month (annual billing)
—
.com Domain First Year(USD)
$14.95
—
Transaction Fee Rate(percentage + fixed fee)
2.9% + $0.30
—
Minimum Monthly Cost(USD)
$27 (Business plan)
—
Base Monthly Price (Lowest Paid Tier)(USD)
$14/month (Basic)
—
E-commerce Transaction Fees(percent)
2.9% + $0.30
—
Free Plan(boolean)
Yes (with branding)
—
Starting Monthly Cost (USD)(USD)
$27/month
—
Transaction Fees (Payment Processing)(%)
2.7% + $0.30 per transaction
—
Starting Monthly Price (Annual Billing)(USD/month)
$13.50/month
—
Free Plan Available
Yes (with branding)
—
E-commerce Transaction Fee(percent + fixed)
2.7% + $0.30 per transaction
—
Annual Plan Discount(percent)
Up to 45% off
—
Monthly Cost (Pro Plan)(USD)
$27
—
Free Custom Domain Duration(years)
1 year included
—
Monthly Pricing (Starting)(USD)
$16/month
—
E-commerce Plan Price(USD)
$27/month
—
Free Tier Availability(text)
Yes, limited features
—
Base Monthly Cost(USD)
$27-42 (for ecommerce features)
—
Payment Processing Fees(% + fixed)
1.5% + $0.15 (Wix Payments) or 2.9% + $0.30 (third-party)
—
Current Version
6.9 (RC 7.0 March 2026)
Wix Studio with AI tools
Hosting Management(type)
Self-hosted (user managed)
Fully managed (included)
Average Page Load Speed(seconds)
3.4 seconds
—
Page Load Speed (Average)(ms)
2.5-4.0s (varies with plugins)
—
Page Speed (Average)(ms)
2500-3500
—
Maximum Concurrent Users (Optimized)(users)
10,000-50,000
—
Average Page Load Time(milliseconds)
2.5 (optimized)
3.2s
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Average Website Speed (Page Load)(seconds)
1.5-2.5 seconds (optimized)
2.5-3.5 seconds
Page Speed (Typical Setup)(ms)
1,200-2,500ms
—
Mobile Responsiveness Score(out of 100)
92/100
—
Page Load Speed (Avg)(seconds)
3.2s
—
Setup Time (Professional)(hours)
40-100+ hours
—
Monthly Maintenance Hours Required(hours)
5-20+ hours
—
Time to Live Website(hours)
24-72 hours
—
Available Plugins/Integrations(count)
58,000+
—
Available Plugins/Extensions(count)
~58,000 plugins
—
Total Plugins/Apps Available(count)
50,000+
500+
Available Themes/Templates(count)
10,000+ free & premium
900+ Wix-designed
Available Extensions/Apps(count)
58,000+ plugins
200+ Wix apps
Show 1 more attribute
Design Customization Level(scale 1-10)
High freedom with drag-and-drop
—
AI-Powered Features (Native)
Partial - WordPress 7.0 adds core AI (plugin-dependent before)
—
Native Membership Features
Via plugins (WooCommerce, MemberPress)
—
Revenue Share on Ad Revenue(percent)
100% (you keep all)
—
Built-in Membership/Subscription System
Requires plugins (WooCommerce, MemberPress)
—
SEO Plugin Options(count)
15+ top options
—
SEO Control Capabilities(scale 1-10)
9 out of 10
—
SEO Optimization Features
AI-powered SEO assistant with recommendations
—
Monthly Active Users(millions)
~810 million (43% of web)
—
Content Export Difficulty(ease score (1-10))
Easy via XML export (9/10)
—
Security Management(responsibility level)
You manage updates, SSL, backups
—
Reported Security Vulnerabilities (2024)(CVEs)
156 plugin/theme CVEs
—
Free SSL Certificate
Yes
—
SSL/HTTPS Security(boolean)
Yes (all plans)
—
Average Development Time (Basic Site)(weeks)
1-2 days
—
Required Developer Experience Level
Beginner (0-6 months experience)
—
Monthly Hosting Cost (Basic)(USD)
$2-10
—
Customization Without Code
Extensive—drag-drop, theme customizer, page builders
—
Data Portability / Export(ease rating)
Full export capability
Limited/difficult to export
Customization Flexibility Score(scale 1-10)
9.5 out of 10
—
SEO Control Level(control rating)
Full (robots.txt, schema, redirects)
Basic (limited control)
Initial Setup Time(hours)
20-40 hours (with learning)
0.5-1 hour
Plugin/Extension Ecosystem(count)
60,000+ plugins
250+ apps
Integrated Apps & Integrations(count)
250+ app market integrations
—
E-Commerce Product Limit(products)
Unlimited (WooCommerce)
Up to 50,000
E-Commerce Product Limit (Basic Plan)(products)
Unlimited
—
Plugin/Integration Count(available)
58,000+ plugins
—
Available Plugins/Themes(count)
58,000+ plugins + 10,000+ themes
—
Global Market Share(%)
43%
2.5-3% of all websites
E-commerce Market Share(% of online stores)
38% (WooCommerce dominates)
—
E-commerce Inventory Management
Advanced: SKU tracking, stock alerts, variants
—
Abandoned Cart Recovery
Included with e-commerce plans
—
Maximum E-commerce Products(products)
Unlimited products
—
Built-in Payment Gateway Options(gateways)
70+ payment providers
—
Show 1 more attribute
Built-in Payment Gateways(count)
12+ (Stripe, PayPal, Square, etc.)
—
Hosted Server Uptime Guarantee(%)
99% (varies by host)
—
Uptime Guarantee(percent)
Depends on host (typically 99.9%)
—
Customer Support Availability(hours/week)
Community forums + paid support
—
Developer Community Size(developers)
500,000+
120,000+ (2026)
24/7 Customer Support
Yes, chat and email
—
Customer Support Response Time(hours)
2-4 hours (premium)
—
Hosting Included
No, separate purchase
Yes (included in all plans)
Available Themes(count)
100,000+
—
Number of Templates(templates)
900+
—
Website Templates Available(count)
900+
—
Mobile Editor Available
Full-featured mobile editor
—
Available Templates(count)
800+
—
Show 3 more attributes
Template Design Quality Rating(qualitative)
Variable quality, requires curation
—
Drag-and-Drop Editor Flexibility
Full-page element positioning (complete freedom)
—
Ecommerce Templates(count)
80+ built-in templates
—
Template Count(templates)
2,000+
—
Template Design Quality
Functional, highly customizable
—
Ecommerce Entry Price(USD/month)
$29/month (Core plan)
—
Transaction Fee Structure
Higher fees
—
Marketing Tools Integration
Built-in social media and SEO tools
—
Built-in Social Media Tools
Yes, native tools
—
Ecommerce Transaction Fee(%)
3.3%
—
POS System Included
Yes, built-in
—
Omnichannel Selling Support
Yes, included
—
AI Website Builder
Advanced (Aria, greater variety)
—
AI-Assisted Features (2025-2026)
Basic AI copywriting and simple design suggestions
—
Product Variation Limit(variations per SKU)
~100
—
Payment Gateway Options(number)
50+ gateways
—
Multi-Currency Support(currencies)
135+
—
Recommended Maximum Annual Revenue(USD)
$100,000+
—
Maximum Monthly GMV (Entry Plan)(USD)
No stated limit
—
Maximum Products(count)
Unlimited
—
Average Time to Launch(weeks)
3-7 days
—
CMS Scalability
Basic; supports 100s of pages effectively
—
Custom Code Access
Limited custom code in specific areas only
—
Built-in Hosting & SSL
Integrated with reliable uptime; basic SEO controls
—
Template Library Size(templates)
1000+
—
Recommended Merchant Size
Micro to small business
—
Built-in AI Tools
AI Writer, design suggestions, image optimization
—
Annual Cost at $100K Revenue(USD)
$324 (plans) + $2,900 (fees)
—
Email Marketing Included(boolean)
Limited (plans $27+/month)
—
User Satisfaction Rating(out of 5)
4.4/5 stars
—
API Capabilities
Limited REST API only
—
Storage Included(GB)
Unlimited on Premium+ plans
—
Available App Integrations(count)
500+ in App Market
—
Free Plan Storage(GB)
3 GB
—
Custom Code Support
Velo (JavaScript-only, proprietary API)
—
Pros & Cons
8 pros·7 cons across both
W
WordPress
+4-3
Pros
- Powers 43% of the web
- 60,000+ plugins available
- Excellent SEO control
- Full ownership of your data
Cons
- Requires technical knowledge for advanced use
- Security management responsibility
- Plugin compatibility issues
W
Wix
+4-4
Pros
- No coding required
- Drag-and-drop simplicity
- Hosting included
- Fast setup (hours not days)
Cons
- Limited scalability
- Less SEO control
- Wix owns your site structure
- Monthly fees required
Frequently Asked Questions
3 questions
WordPress gives you significantly more SEO control through plugins like Yoast and Rank Math. Wix has improved its SEO but still lags behind WordPress.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
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