Constant Contact vs Brevo 2026: Pricing & Features
Constant Contact excels for small businesses with straightforward email marketing needs and superior customer support, while Brevo offers significantly more advanced automation, SMS capabilities, and lower costs for growing businesses requiring multi-channel marketing.
Constant Contact
User-friendly email marketing platform emphasizing customer support and simple campaign management for small businesses.
Small businesses and solopreneurs who prioritize support and simplicity over advanced features, with budgets $240+/year.
Brevo
Affordable email marketing, SMS, and basic CRM platform for small businesses
Growing businesses, agencies, and e-commerce stores needing multi-channel marketing, CRM, and automation without high costs; suitable for tech-savvy teams or those with in-house support.
Quick Answer
AI SummaryConstant Contact excels for small businesses with straightforward email marketing needs and superior customer support, while Brevo offers significantly more advanced automation, SMS capabilities, and lower costs for growing businesses requiring multi-channel marketing.
Our Verdict
AI-assistedChoose Constant Contact if you're a small business needing straightforward email marketing with reliable, accessible customer support and don't require SMS or advanced automation. Choose Brevo if you're growing, need multi-channel marketing (email + SMS), advanced automation workflows, CRM features, and want significantly lower pricing—especially if you can self-serve or have technical support resources.
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Choose Constant Contact if
Best pickSmall businesses and solopreneurs who prioritize support and simplicity over advanced features, with budgets $240+/year.
Choose Brevo if
Growing businesses, agencies, and e-commerce stores needing multi-channel marketing, CRM, and automation without high costs; suitable for tech-savvy teams or those with in-house support.
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Key Differences at a Glance
- Monthly Cost (1,000 contacts):✓ Brevo wins($8/month vs $20/month)
- Included Contacts Limit:✓ Brevo wins(Up to 5,000 contacts on free plan vs Lowest tier: 500 contacts)
- SMS Marketing Feature:✓ Brevo wins(Included in paid plans from tier 1 vs Not included (premium add-on only))
Key Facts & Figures
46 numeric metrics compared
| Metric | Constant Contact | Brevo | Ratio |
|---|---|---|---|
| Core Marketing Channels(channels) | 3 channels | — | — |
| Learning Curve Rating(1-10 scale) | 3 (very beginner-friendly) | — | — |
| Starting Price (Monthly)(USD) | $20+ | $20/month | |
| Entry-Level Monthly Price(USD) | $12 | — | — |
| Price at 50,000 Contacts(USD) | $80 | — | — |
| Ease of Use Score(/10) | 9 | — | — |
| Max Contacts at Entry Plan(contacts) | 500 contacts | — | — |
| Mid-Tier Plan Price(USD/month) | $35/month (Standard) | — | — |
| Third-Party Integrations(count) | 250+ | — | — |
| Starter Plan Monthly Price(USD) | $12/month | $20 | |
| Professional/Standard Plan Monthly Price(USD) | $80/month | — | — |
| Cost per User Monthly (Starter Annual)(USD) | $12/month | — | — |
| vs Average SMB Marketing Budget(Percent of $72/user/month) | 17% of average | — | — |
| Entry Subscriber Limit(Contacts) | 500 contacts | — | — |
| Starting Monthly Price(USD) | $20 | $20 | |
| Mid-Tier Plan (5,000 contacts)(USD/month) | $50 | — | — |
| Email Delivery Speed(minutes) | Near-instantaneous (seconds to minutes) | — | — |
| Landing Page Templates(templates) | 50+ | — | — |
| Automation Workflow Triggers(count) | 15 | — | — |
| Native Integrations(count) | 1,000+ | 200+ | |
| Customer Support Response Time(hours) | 24/7 (phone, email, live chat) | 24 hours average | |
| Monthly Cost (10,000 contacts)(USD) | $300/month | $48/month | |
| Free Plan Contact Limit(contacts) | No free plan | 500 | |
| Email Templates Included(templates) | 500+ templates | 200+ templates | |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | Baseline ($3,600/year) | $3,024 savings per year | |
| Entry-Level Monthly Cost(USD) | $20 | — | — |
| Ecommerce Integrations(integrations) | 8+ | — | — |
| API Rate Limit(requests/second) | Unlimited (on request) | Up to 10,000 (plan-dependent) | — |
| Free Plan Subscriber Limit(contacts) | 300 | 300 | |
| Starter Plan Monthly Cost(USD) | $29 | $29 | |
| Contact Limit at Entry Paid Tier(contacts) | 500,000 | 500,000 | |
| Email Support Cost(USD/month) | Free for all users | Free for all users | |
| Channels Supported(count) | 4 (Email, SMS, WhatsApp, Social) | 4 (Email, SMS, WhatsApp, Social) | |
| Starting Price (Paid Plan)(USD/month) | $0.60 per 1,000 emails + $5/year base | $0.60 per 1,000 emails + $5/year base | |
| G2 Award Count(awards) | Enterprise and small business | Enterprise and small business | |
| Emails Per Day (Free Tier)(emails/day) | 300 (14 days only) | 300 (14 days only) | |
| Average Deliverability Rate(%) | 98.8% | 98.8% | |
| API Response Time (p95)(milliseconds) | <200ms | <200ms | |
| Uptime SLA(percent) | 99.9% | 99.9% | |
| SMS Messages Included (Starter)(SMS/month) | 5 | 5 | |
| Webhook Event Types(count) | 12 standard events | 12 standard events | |
| Free Tier SMS Messages(messages/month) | 300 SMS | 300 SMS | |
| Pre-Built Email Templates(count) | 90+ templates | 90+ templates | |
| Minimum Monthly Cost (Core Plan)(USD) | $20 | $20 | |
| Free Tier Daily Email Limit(emails/day) | 300 emails/day | 300 emails/day | |
| Pre-built Automation Templates(count) | 100+ | 100+ |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
- $20/monthMonthly Cost (1,000 contacts)$8/month(winner)
- Lowest tier: 500 contactsIncluded Contacts LimitUp to 5,000 contacts on free plan(winner)
- Not included (premium add-on only)SMS Marketing FeatureIncluded in paid plans from tier 1(winner)
- Basic automation (limited triggers)Marketing Automation WorkflowsAdvanced automation with 100+ pre-built workflows(winner)
- Yes, included in all plans(winner)24/7 Phone SupportOnly on Enterprise plan
- None (paid only, starts at $20/month)Free Plan DurationUnlimited free plan with up to 5,000 contacts(winner)
- Basic contact management onlyCRM FunctionalityFull CRM with deal tracking and sales pipeline(winner)
- Monthly Cost (1,000 contacts)
Constant Contact
$20/month
Brevo
$8/month(winner)
- Included Contacts Limit
Constant Contact
Lowest tier: 500 contacts
Brevo
Up to 5,000 contacts on free plan(winner)
- SMS Marketing Feature
Constant Contact
Not included (premium add-on only)
Brevo
Included in paid plans from tier 1(winner)
- Marketing Automation Workflows
Constant Contact
Basic automation (limited triggers)
Brevo
Advanced automation with 100+ pre-built workflows(winner)
- 24/7 Phone Support
Constant Contact
Yes, included in all plans(winner)
Brevo
Only on Enterprise plan
- Free Plan Duration
Constant Contact
None (paid only, starts at $20/month)
Brevo
Unlimited free plan with up to 5,000 contacts(winner)
- CRM Functionality
Constant Contact
Basic contact management only
Brevo
Full CRM with deal tracking and sales pipeline(winner)
Full Comparison
| Attribute | Constant Contact | Brevo |
|---|---|---|
| Core Marketing Channels(channels) | 3 channels | — |
| SMS Marketing Capability(native/addon) | Yes, core feature | — |
| Personalization Capabilities | Basic segmentation | — |
| Built-in CRM | No | — |
| AI Predictive Features | Not available | — |
Show 29 more attributesAutomation Capabilities(features) Basic automation sequences — CRM Integration Level Email-centric, limited CRM — Entry Subscriber Limit(Contacts) 500 contacts — Landing Page Templates(templates) 50+ — Automation Workflow Triggers(count) 15 — Native Integrations(count) 1,000+ 200+ Automation Workflow Complexity 12 pre-built templates 100+ pre-built templates Email Templates Included(templates) 500+ templates 200+ templates CRM Features Basic contact management only Full CRM with deals, pipeline, and forecasting Max Contacts (Paid Plan)(contacts) Unlimited — Automation Workflows(workflows) Limited on basic tiers 50 on paid, limited Landing Page Builder Yes (template-based) — Landing Pages on Free Plan(pages) Limited — Email Automation Workflows Advanced automation with dynamic content triggers — Native CRM Integration Full CRM with advanced segmentation and scoring — Segmentation Capability Standard segmentation engine — Channels Supported(count) 4 (Email, SMS, WhatsApp, Social) — AI Features Available(count) Multiple AI platform enhancements (2026) — Customer Data Platform Expanding CRM data capabilities — Automation Features Advanced workflows from Standard plan — SMS Messages Included (Starter)(SMS/month) 5 — Built-in CRM/Automation Yes (included) — Webhook Event Types(count) 12 standard events — Free Tier SMS Messages(messages/month) 300 SMS — Pre-Built Email Templates(count) 90+ templates — Ecommerce-Specific Abandoned Cart Feature(availability) Basic product recovery emails — Pre-built Automation Templates(count) 100+ — CRM Capability Level Basic (contact management, no deal tracking) — SMS Included in Base Plan Yes (Email+ and above) — | ||
| Free Plan Available | No | — |
| Starting Price (Monthly)(USD) | $20+ | $20/month |
| Entry-Level Monthly Price(USD) | $12 | — |
| Price at 50,000 Contacts(USD) | $80 | — |
| Mid-Tier Plan Price(USD/month) | $35/month (Standard) | — |
Show 18 more attributesStarter Plan Monthly Price(USD) $12/month $20 Professional/Standard Plan Monthly Price(USD) $80/month — Cost per User Monthly (Starter Annual)(USD) $12/month — Starting Monthly Price(USD) $20 $20 Free Tier Subscriber Limit(subscribers) Trial only (60 days) — Mid-Tier Plan (5,000 contacts)(USD/month) $50 — Monthly Cost (10,000 contacts)(USD) $300/month $48/month Free Plan Contact Limit(contacts) No free plan 500 Entry-Level Monthly Cost(USD) $20 — Starter Plan Monthly Cost(USD) $29 — Pricing Structure Emails sent per month — Free Contact Storage(contacts) Generous, unlimited across plans — Starting Price (Paid Plan)(USD/month) $0.60 per 1,000 emails + $5/year base — Maximum Contact Plan(USD/month) Unlimited (pay-per-email) — Free Plan Availability Limited contacts with basic features — Emails Per Day (Free Tier)(emails/day) 300 (14 days only) — Monthly Contact Limit (Free Plan)(contacts) Unlimited contacts (Free plan available) — Minimum Monthly Cost (Core Plan)(USD) $20 — | ||
| Learning Curve Rating(1-10 scale) | 3 (very beginner-friendly) | — |
| Segmentation Depth | Standard list-based segmentation | — |
| 24/7 Support Availability | Yes, all plans included | — |
| Customer Support Response Time(hours) | 24/7 (phone, email, live chat)(winner) | 24 hours average |
| Phone Support Availability(hours/day) | 24/7 (all plans) | Enterprise plan only ($300+/month) |
| Email Support Cost(USD/month) | Free for all users | — |
| SMS Cost Per Message(USD) | Not offered | — |
| Free Plan Subscriber Limit(contacts) | 300 | — |
| Contact Limit at Entry Paid Tier(contacts) | 500,000 | — |
| Automation Complexity Level | Standard email-based | — |
| Ease of Use Score(/10) | 9 | — |
| Ease of Use(score/10) | Very easy - beginner-friendly | — |
| E-commerce Integration Quality | Limited e-commerce features | — |
| Third-Party Integrations(count) | 250+ | — |
| Ecommerce Integrations(integrations) | 8+ | — |
| Maximum Subscriber Limit(contacts) | Unlimited | — |
| Max Contacts at Entry Plan(contacts) | 500 contacts | — |
| vs Average SMB Marketing Budget(Percent of $72/user/month) | 17% of average | — |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | Baseline ($3,600/year)(winner) | $3,024 savings per year |
| Ideal Business Size(GMV) | Solo to small business (1-50 employees) | — |
| Email Delivery Speed(minutes) | Near-instantaneous (seconds to minutes) | — |
| Average Deliverability Rate(%) | 98.8% | — |
| API Response Time (p95)(milliseconds) | <200ms | — |
| SMS Marketing Included | Add-on ($30-$60/month extra) | Yes, included in paid plans |
| API Rate Limit(requests/second) | Unlimited (on request) | Up to 10,000 (plan-dependent) |
| Editor Learning Curve | Feature-rich, steeper learning curve | — |
| Setup Complexity(complexity score) | Easier setup for essentials | — |
| Email Template Quality | Dated appearance | — |
| A/B Testing | Available ($18+/month) | — |
| Integration Capabilities(/10) | Includes native CRM and SMS | — |
| G2 Award Count(awards) | Enterprise and small business | — |
| Uptime SLA(percent) | 99.9% | — |
| Email Marketing Included(boolean) | Yes, all plans | — |
| CRM Pipeline & Deal Management | Basic deal tracking only | — |
| Lead Scoring | Rule-based only | — |
| Free Tier Daily Email Limit(emails/day) | 300 emails/day | — |
| AI Writing Assistant | Yes (Email+ plan) | — |
Show 29 more attributes
Show 18 more attributes
Pros & Cons
13 pros·8 cons across both
Constant Contact
Pros
- 24/7 phone and email support on all plans
- 500+ professionally designed email templates
- Beginner-friendly interface with minimal learning curve
- Event marketing and ticketing features included
- Strong A/B testing capabilities
- Dedicated account managers available
Cons
- No free plan; base plan starts at $20/month
- SMS marketing requires expensive add-on ($30-$60/month extra)
- Automation workflows are basic compared to competitors
- Limited CRM functionality; no deal tracking
Brevo
Pros
- Free plan with up to 5,000 contacts and unlimited emails
- SMS marketing included on all paid tiers starting at $8/month
- Advanced automation with 100+ pre-built templates
- Integrated CRM with deal tracking and sales pipeline
- WhatsApp marketing and transactional email included
- Landing page builder integrated in platform
- 4x lower pricing than Constant Contact at scale
Cons
- Phone support only on Enterprise plan ($300+/month)
- Steeper learning curve for complex automation setup
- Smaller template library than competitors
- Less extensive onboarding for new users
Frequently Asked Questions
5 questions
No, Constant Contact does not offer a free plan. The base paid plan starts at $20/month for up to 500 contacts. Brevo, by contrast, offers an unlimited free plan supporting up to 5,000 contacts with full email marketing capabilities.
Resources & Learn More
Curated sources to dive deeper
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Wikipedia
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