Brevo
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About Brevo
Brevo (formerly Sendinblue) is a comprehensive digital marketing platform that combines email, SMS, WhatsApp, chat, and CRM in a single tool at pricing significantly below Mailchimp and HubSpot. Rebranded from Sendinblue to Brevo in 2023, the platform serves over 500,000 businesses worldwide. Brevo's pricing model is unique — it charges by emails sent per month rather than by subscriber count, making it dramatically cheaper for businesses with large lists who don't email frequently. The free plan allows 300 emails/day to unlimited contacts, which is one of the most generous free tiers in email marketing. Paid plans start at $25/month for 20,000 emails. Brevo's feature set is broad: email campaigns, marketing automation, transactional email, SMS campaigns, WhatsApp campaigns, live chat, a CRM, and landing pages — all natively integrated. The platform is particularly popular with European businesses and non-profits due to GDPR-compliant EU data hosting. Brevo's email deliverability is strong, and the drag-and-drop builder covers professional use cases. For growing businesses that want email + SMS + CRM without paying enterprise prices, Brevo offers exceptional value.
Frequently Asked Questions
Is Brevo free?
Brevo has a free plan with 300 emails/day (9,000/month) to unlimited contacts — significantly more generous than Mailchimp's free limit of 500 contacts. Paid plans start at $25/month for 20,000 emails/month. The Business plan adds marketing automation and advanced reporting. SMS credits are purchased separately.
Why did Sendinblue rebrand to Brevo?
Sendinblue rebranded to Brevo in 2023 to reflect its evolution from an email marketing tool into a comprehensive business growth platform covering email, SMS, WhatsApp, CRM, chat, and more. The Brevo brand better communicates the platform's broader vision beyond email.
Brevo vs Mailchimp: which is better?
Brevo is better for businesses with large contact lists who send infrequently — its per-email pricing model is significantly cheaper than Mailchimp's per-contact model for this use case. Mailchimp has more template variety, better integrations, and stronger brand recognition. Brevo has better built-in SMS and transactional email at lower cost.
Top Alternatives to Brevo
Mailchimp
More templates, larger ecosystem, better for US-focused teams
ActiveCampaign
More powerful automation and CRM for advanced users
Klaviyo
Better for e-commerce revenue attribution
MailerLite
Similar value positioning, slightly simpler
HubSpot
Better CRM depth, free CRM tier available
Omnisend
Better for e-commerce with built-in product blocks
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