Brevo vs Mailchimp
B
Brevo
Affordable email marketing, SMS, and basic CRM platform for small businesses
High-volume email senders, cost-conscious businesses, and companies needing integrated CRM and SMS marketing
VS
Mailchimp
Comprehensive marketing automation platform serving 20M+ users globally.
Small to medium businesses, design-conscious marketers, and teams valuing ease of use and aesthetics
Short Answer
Brevo offers pay-per-email pricing starting at $0.60 per 1,000 emails with lower entry costs, while Mailchimp uses contact-based pricing starting at $13/month and features more modern templates. Both are strong platforms, but Mailchimp excels in design while Brevo provides better value for high-volume senders.
Our Verdict
AI-assistedBoth Brevo and Mailchimp are reputable email marketing platforms with distinct strengths. Mailchimp is ideal for businesses prioritizing design aesthetics and those with smaller contact lists seeking generous free features, while Brevo better serves high-volume senders and cost-conscious businesses due to its flexible pay-per-email model. Your choice should depend on your sender volume, design priorities, and budget constraints.
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Brevo7.5
7.5Mailchimp
Choose Brevo if
High-volume email senders, cost-conscious businesses, and companies needing integrated CRM and SMS marketing
Choose Mailchimp if
Small to medium businesses, design-conscious marketers, and teams valuing ease of use and aesthetics
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Key Differences at a Glance
🔹
Pricing Model: Brevo wins (Pay-per-email ($0.60 per 1,000 emails) vs Contact-based ($13-800/month))
🧠
Email Template Design: Mailchimp wins (Modern and well-designed vs Dated appearance)
🔹
Free Plan Features: Mailchimp wins (More features included at $0 vs Limited contacts with basic features)
Key Facts & Figures
| Metric | Brevo | Mailchimp | Diff |
|---|---|---|---|
| Free Plan Subscriber Limit(contacts) | 300 | 250 | +20% |
| Starter Plan Monthly Cost(USD) | $29 | — | — |
| Contact Limit at Entry Paid Tier(contacts) | 500,000 | — | — |
| Email Support Cost(USD/month) | Free for all users | — | — |
| Channels Supported(count) | 4 (Email, SMS, WhatsApp, Social) | — | — |
| Starting Price (Paid Plan)(USD/month) | $0.60 per 1,000 emails + $5/year base | $13/month (Essentials) | -62% |
| Maximum Contact Plan(USD/month) | Unlimited (pay-per-email) | $800/month (100,000 contacts) | — |
| G2 Award Count(awards) | Enterprise and small business | Transactional email and small business | — |
| Starter Plan Monthly Price(USD) | $20 | — | — |
| Emails Per Day (Free Tier)(emails/day) | 300 (14 days only) | — | — |
| Average Deliverability Rate(%) | 98.8% | — | — |
| API Response Time (P95)(milliseconds) | <200ms | — | — |
| Uptime SLA(%) | 99.9% | — | — |
| SMS Messages Included (Starter)(SMS/month) | 5 | — | — |
| Webhook Event Types(types) | 12 standard events | — | — |
| Monthly Cost (10,000 contacts)(USD) | $48/month | $100 | -52% |
| Email Templates Included(templates) | 200+ templates | — | — |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | $3,024 savings per year | — | — |
| Starting Price (Monthly)(USD) | $20/month | $0-$20 | — |
| Free Tier SMS Messages(messages/month) | 300 SMS | — | — |
| Native Integrations(count) | 200+ | — | — |
| Pre-Built Email Templates(templates) | 90+ templates | — | — |
| Customer Support Response Time(hours) | 24 hours average | 12-24 hours (business hours) | +33% |
| Starting Monthly Price(USD) | $20 | $0 (free tier) | — |
| Free Plan Contact Limit(contacts) | 500 | 500 | — |
| Minimum Monthly Cost (Core Plan)(USD) | $20 | — | — |
| Free Tier Daily Email Limit(emails/day) | 300 emails/day | — | — |
| Pre-built Automation Templates(count) | 100+ | 300+ | -67% |
| API Rate Limit(calls per minute) | Up to 10,000 (plan-dependent) | — | — |
| Core Marketing Channels(channels) | 5 channels | 5 channels | — |
| Learning Curve Rating(difficulty (1-10)) | 7 (moderate to high) | 7 (moderate to high) | — |
| Free Plan Monthly Email Sends(emails/month) | 500 | 500 | — |
| G2 Aggregate Rating(out of 5) | 4.3/5 | 4.3/5 | — |
| Third-Party Integrations(count) | 1000+ | 1000+ | — |
| Entry-Level Paid Plan Price(USD/month) | $20 | $20 | — |
| Third-Party Integrations Available(integrations) | 1,200+ | 1,200+ | — |
| Email Templates(count) | 200+ | 200+ | — |
| Starting Price (Entry Tier)(USD/month) | $13/month | $13/month | — |
| Cost at 5,000 Contacts/Profiles(USD/month) | $50-70/month | $50-70/month | — |
| Cost at 50,000 Contacts/Profiles(USD/month) | $100/month | $100/month | — |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 1,000-5,000 | 1,000-5,000 | — |
| Setup Time for First Campaign(hours) | 1-2 hours | 1-2 hours | — |
| Free Plan Subscriber Capacity(contacts/subscribers) | 250 contacts | 250 contacts | — |
| Free Plan Monthly Email Limit(emails) | 1,000 emails/month | 1,000 emails/month | — |
| Global User Base(millions) | 13 million users | 13 million users | — |
| G2 Review Rating(stars out of 5) | 4.3/5 stars | 4.3/5 stars | — |
| Price Scaling Factor at 5,000 Subscribers(relative cost index) | Steep 3-4x multiplier | Steep 3-4x multiplier | — |
| Free Plan Contact Capacity(contacts) | 500 contacts | 500 contacts | — |
| Marketing Channels Supported(channels) | Email, basic social | Email, basic social | — |
| Setup Time for Non-Developers(minutes) | 10-20 minutes | 10-20 minutes | — |
| Maximum Monthly Email Limit(emails) | 300,000 (based on plan) | 300,000 (based on plan) | — |
| API Integration Support(integrations) | 1000+ | 1000+ | — |
| User-Friendliness Rating(score) | 3.8/5 | 3.8/5 | — |
| Max Contacts (Starter Plan)(contacts) | 500 (free) / 5,000 (paid) | 500 (free) / 5,000 (paid) | — |
| Email Deliverability Rate(%) | 96.8% | 96.8% | — |
| Average Implementation Time(weeks) | 0.08 months (1 hour) | 0.08 months (1 hour) | — |
| Native CRM Integrations(platforms) | 3 (Salesforce, HubSpot, custom) | 3 (Salesforce, HubSpot, custom) | — |
| Starting Monthly Cost(USD) | $20 | $20 | — |
| Free Tier Contact Limit(contacts) | 500 contacts | 500 contacts | — |
| Email Template Library(templates) | 130+ | 130+ | — |
| Learning Curve (1=Easy, 5=Difficult)(scale) | 1 (beginner-friendly) | 1 (beginner-friendly) | — |
| Pro Plan Monthly Cost (10k subscribers)(USD) | $50 | $50 | — |
| Ease of Use Rating(G2 Score (1-10)) | 7.8/10 | 7.8/10 | — |
| Free Tier Subscriber Limit(subscribers) | 500 | 500 | — |
All figures sourced from publicly available data. Last updated Jun 2026.
Key Differences
Brevo
Attribute
Mailchimp
Pay-per-email ($0.60 per 1,000 emails)🏆
Pricing Model
Contact-based ($13-800/month)
Dated appearance
Email Template Design
Modern and well-designed🏆
Limited contacts with basic features
Free Plan Features
More features included at $0🏆
More cost-effective🏆
Best For High-Volume Senders
More expensive at scale
Advanced workflows from Standard plan
Automation Capabilities
Advanced automation available
Enterprise and small business awards
G2 Award Recognition
Transactional email and small business awards
Unlimited with email-based pricing🏆
Contact Limits
Limited by contact tier
Available from Standard plan ($18+)
A/B Testing
Built into platform
Pricing Model
Brevo
Pay-per-email ($0.60 per 1,000 emails)🏆
Mailchimp
Contact-based ($13-800/month)
Email Template Design
Brevo
Dated appearance
Mailchimp
Modern and well-designed🏆
Free Plan Features
Brevo
Limited contacts with basic features
Mailchimp
More features included at $0🏆
Best For High-Volume Senders
Brevo
More cost-effective🏆
Mailchimp
More expensive at scale
Automation Capabilities
Brevo
Advanced workflows from Standard plan
Mailchimp
Advanced automation available
G2 Award Recognition
Brevo
Enterprise and small business awards
Mailchimp
Transactional email and small business awards
Contact Limits
Brevo
Unlimited with email-based pricing🏆
Mailchimp
Limited by contact tier
A/B Testing
Brevo
Available from Standard plan ($18+)
Mailchimp
Built into platform
Full Comparison
| Attribute | Brevo |  Mailchimp |
|---|---|---|
| Free Plan Subscriber Limit(contacts) | 300 | 250 |
| Starter Plan Monthly Cost(USD) | $29 | — |
| Contact Limit at Entry Paid Tier(contacts) | 500,000 | — |
| Free Plan Contact Limit(contacts) | 500 | 500 |
| Landing Pages on Free Plan(pages) | Limited | — |
| Email Automation Workflows | Advanced automation with dynamic content triggers | Advanced (multi-step journeys) |
| Native CRM Integration | Full CRM with advanced segmentation and scoring | — |
| Segmentation Capability | Standard segmentation engine | — |
| Channels Supported(count) | 4 (Email, SMS, WhatsApp, Social) | — |
Show 39 more attributesAI Features Available Multiple AI platform enhancements (2026) — Customer Data Platform Expanding CRM data capabilities — Automation Features Advanced workflows from Standard plan Advanced automation included SMS Messages Included (Starter)(SMS/month) 5 — Built-in CRM/Automation Yes (included) — Webhook Event Types(types) 12 standard events — Automation Workflow Complexity(trigger types) 100+ pre-built templates ~5 basic automations Email Templates Included(templates) 200+ templates — CRM Features Full CRM with deals, pipeline, and forecasting — Free Tier SMS Messages(messages/month) 300 SMS — Pre-Built Email Templates(templates) 90+ templates — Ecommerce-Specific Abandoned Cart Feature(availability) Basic product recovery emails — Pre-built Automation Templates(count) 100+ 300+ CRM Capability Level Basic (contact management, no deal tracking) — SMS Included in Base Plan Yes (Email+ and above) — AI Writing Assistant Yes (Email+ plan) — API Rate Limit(calls per minute) Up to 10,000 (plan-dependent) — Core Marketing Channels(channels) 5 channels — SMS Marketing Capability Yes, with international expansion — Landing Page Builder Access Free on all plans — AI Email Generation Not available — Third-Party Integrations(count) 1000+ — SMS Marketing Capabilities Full SMS suite with 2026 international expansion — Email Templates(count) 200+ — Free Plan Email Features Limited core features only — Email Template Design Options(variety level) Extensive design variety and customization — Segmentation Capabilities(sophistication level) Standard audience segmentation — Customer Data Integration(depth level) Basic contact data syncing — Native CRM Included No (API integration only) — SMS Marketing Support Yes (added 2026, supports international markets) — Built-in CRM Yes, full CRM suite — Multi-Channel Marketing Email, SMS, landing pages, ads — Landing Page Builder Included — CRM Functionality Full CRM with customer profiles — Lead Scoring Models Available(types) Behavioral segmentation only — Lead Scoring Sophistication Basic (list segmentation only) — Email Template Library(templates) 130+ — Account-Based Marketing (ABM) Support No — Free Tier Subscriber Limit(subscribers) 500 — | ||
| Editor Learning Curve | Feature-rich, steeper learning curve | — |
| User Skill Level Required | Beginner-friendly | — |
| Setup Time for First Campaign(hours) | 1-2 hours | — |
| User Learning Curve(hours) | Minimal (intuitive interface) | — |
| Setup Time for Non-Developers(minutes) | 10-20 minutes | — |
Show 4 more attributesUser-Friendliness Rating(score) 3.8/5 — Learning Curve Difficulty(score (1-10)) 2/10 (simple) — Learning Curve (1=Easy, 5=Difficult)(scale) 1 (beginner-friendly) — Ease of Use Rating(G2 Score (1-10)) 7.8/10 — | ||
| Pricing Structure | Emails sent per month | — |
| Free Contact Storage(contacts) | Generous, unlimited across plans | — |
| Starting Price (Paid Plan)(USD/month) | $0.60 per 1,000 emails + $5/year base | $13/month (Essentials) |
| Maximum Contact Plan(USD/month) | Unlimited (pay-per-email) | $800/month (100,000 contacts) |
| Free Plan Availability | Limited contacts with basic features | Full-featured free plan |
Show 16 more attributesStarter Plan Monthly Price(USD) $20 — Emails Per Day (Free Tier)(emails/day) 300 (14 days only) — Monthly Cost (10,000 contacts)(USD) $48/month $100 Starting Price (Monthly)(USD) $20/month $0-$20 Monthly Contact Limit (Free Plan)(contacts) Unlimited contacts (Free plan available) — Starting Monthly Price(USD) $20 $0 (free tier) Minimum Monthly Cost (Core Plan)(USD) $20 — Free Plan Available Yes, up to 500 contacts — Starting Price (Entry Tier)(USD/month) $13/month — Cost at 5,000 Contacts/Profiles(USD/month) $50-70/month — Cost at 50,000 Contacts/Profiles(USD/month) $100/month — Free Plan Monthly Email Limit(emails) 1,000 emails/month — Free Tier Available Yes (up to 500 contacts) — Starting Monthly Cost(USD) $20 — Free Tier Contact Limit(contacts) 500 contacts — Pro Plan Monthly Cost (10k subscribers)(USD) $50 — | ||
| Email Support Cost(USD/month) | Free for all users | — |
| Phone Support Availability | Enterprise plan only ($300+/month) | — |
| Customer Support Response Time(hours) | 24 hours average | 12-24 hours (business hours) |
| 24/7 Support Availability | Yes, varies by plan | — |
| Setup Complexity(hours) | Easier setup for essentials | — |
| Learning Curve Rating(difficulty (1-10)) | 7 (moderate to high) | — |
| Email Template Quality | Dated appearance | Modern and professional |
| A/B Testing | Available ($18+/month) | All paid plans |
| Integration Capabilities(/10) | Includes native CRM and SMS | Third-party integrations |
| Native Integrations(count) | 200+ | — |
| Native Salesforce CRM Integration | No (Zapier third-party only) | — |
| G2 Award Count(awards) | Enterprise and small business | Transactional email and small business |
| Average Deliverability Rate(%) | 98.8% | — |
| API Response Time (P95)(milliseconds) | <200ms | — |
| Email Deliverability Rate(%) | 96.8% | — |
| Uptime SLA(%) | 99.9% | — |
| SMS Marketing Included | Yes, included in paid plans | — |
| Email Marketing Included | Yes, all plans | — |
| Built-in E-commerce Features | Limited (abandoned cart via integrations) | — |
| Paid Plan Email Sending(sends per month) | Capped by contact tier multipliers | — |
| Integrated CRM & Contact Management | Full CRM suite with advanced segmentation | — |
Show 2 more attributesBuilt-in E-commerce & Monetization Limited e-commerce via integrations — CRM Type Basic add-on CRM — | ||
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | $3,024 savings per year | — |
| Automation Workflows(workflows) | 50 on paid, limited | — |
| Automation Complexity Level | Basic (Customer Journey Builder) | — |
| CRM Pipeline & Deal Management | Basic deal tracking only | — |
| Lead Scoring | Rule-based only | — |
| Free Tier Daily Email Limit(emails/day) | 300 emails/day | — |
| Segmentation Depth | Sophisticated data-driven rules | — |
| Email Deliverability Testing | A/B testing and design testing (free) | — |
| eCommerce Platform Support(platforms) | More extensive platform coverage | — |
| CRM Integration Capabilities | Basic contact management | — |
| API Integration Support(integrations) | 1000+ | — |
| Native CRM Integrations(platforms) | 3 (Salesforce, HubSpot, custom) | — |
| Free Plan Monthly Email Sends(emails/month) | 500 | — |
| G2 Aggregate Rating(out of 5) | 4.3/5 | — |
| Overage Fees on Paid Plans | Yes - charges per contact/send overages | — |
| Analytics & Reporting Depth | Comprehensive campaign performance and subscriber insights | — |
| Entry-Level Paid Plan Price(USD/month) | $20 | — |
| Third-Party Integrations Available(integrations) | 1,200+ | — |
| AI Personalization Engine | Basic personalization features | — |
| Trigger-Based Automation Workflows | Available but less intuitive setup | — |
| User Interface Modernity(rating) | Legacy interface, steep learning curve | — |
| CRM Integration | Full native CRM platform integrated | — |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 1,000-5,000 | — |
| Contact List Size Limit (Standard Pricing)(contacts) | Unlimited growth with pro-rated pricing | — |
| Maximum Monthly Email Limit(emails) | 300,000 (based on plan) | — |
| Free Plan Subscriber Capacity(contacts/subscribers) | 250 contacts | — |
| Price Scaling Factor at 5,000 Subscribers(relative cost index) | Steep 3-4x multiplier | — |
| Global User Base(millions) | 13 million users | — |
| G2 Review Rating(stars out of 5) | 4.3/5 stars | — |
| Free Plan Contact Capacity(contacts) | 500 contacts | — |
| Lead Scoring Capability | Manual segmentation only | — |
| Marketing Channels Supported(channels) | Email, basic social | — |
| 2026 Feature Updates(updates) | Standard quarterly updates | — |
| API Complexity Level | Moderate, marketing-focused | — |
| Max Contacts (Starter Plan)(contacts) | 500 (free) / 5,000 (paid) | — |
| Average Implementation Time(weeks) | 0.08 months (1 hour) | — |
| Built-in Monetization Tools(features) | None (requires third-party solutions) | — |
Brevo
MailchimpFree Plan Subscriber Limit(contacts)
300
250
Starter Plan Monthly Cost(USD)
$29
—
Contact Limit at Entry Paid Tier(contacts)
500,000
—
Free Plan Contact Limit(contacts)
500
500
Landing Pages on Free Plan(pages)
Limited
—
Email Automation Workflows
Advanced automation with dynamic content triggers
Advanced (multi-step journeys)
Native CRM Integration
Full CRM with advanced segmentation and scoring
—
Segmentation Capability
Standard segmentation engine
—
Channels Supported(count)
4 (Email, SMS, WhatsApp, Social)
—
Show 39 more attributes
AI Features Available
Multiple AI platform enhancements (2026)
—
Customer Data Platform
Expanding CRM data capabilities
—
Automation Features
Advanced workflows from Standard plan
Advanced automation included
SMS Messages Included (Starter)(SMS/month)
5
—
Built-in CRM/Automation
Yes (included)
—
Webhook Event Types(types)
12 standard events
—
Automation Workflow Complexity(trigger types)
100+ pre-built templates
~5 basic automations
Email Templates Included(templates)
200+ templates
—
CRM Features
Full CRM with deals, pipeline, and forecasting
—
Free Tier SMS Messages(messages/month)
300 SMS
—
Pre-Built Email Templates(templates)
90+ templates
—
Ecommerce-Specific Abandoned Cart Feature(availability)
Basic product recovery emails
—
Pre-built Automation Templates(count)
100+
300+
CRM Capability Level
Basic (contact management, no deal tracking)
—
SMS Included in Base Plan
Yes (Email+ and above)
—
AI Writing Assistant
Yes (Email+ plan)
—
API Rate Limit(calls per minute)
Up to 10,000 (plan-dependent)
—
Core Marketing Channels(channels)
5 channels
—
SMS Marketing Capability
Yes, with international expansion
—
Landing Page Builder Access
Free on all plans
—
AI Email Generation
Not available
—
Third-Party Integrations(count)
1000+
—
SMS Marketing Capabilities
Full SMS suite with 2026 international expansion
—
Email Templates(count)
200+
—
Free Plan Email Features
Limited core features only
—
Email Template Design Options(variety level)
Extensive design variety and customization
—
Segmentation Capabilities(sophistication level)
Standard audience segmentation
—
Customer Data Integration(depth level)
Basic contact data syncing
—
Native CRM Included
No (API integration only)
—
SMS Marketing Support
Yes (added 2026, supports international markets)
—
Built-in CRM
Yes, full CRM suite
—
Multi-Channel Marketing
Email, SMS, landing pages, ads
—
Landing Page Builder
Included
—
CRM Functionality
Full CRM with customer profiles
—
Lead Scoring Models Available(types)
Behavioral segmentation only
—
Lead Scoring Sophistication
Basic (list segmentation only)
—
Email Template Library(templates)
130+
—
Account-Based Marketing (ABM) Support
No
—
Free Tier Subscriber Limit(subscribers)
500
—
Editor Learning Curve
Feature-rich, steeper learning curve
—
User Skill Level Required
Beginner-friendly
—
Setup Time for First Campaign(hours)
1-2 hours
—
User Learning Curve(hours)
Minimal (intuitive interface)
—
Setup Time for Non-Developers(minutes)
10-20 minutes
—
Show 4 more attributes
User-Friendliness Rating(score)
3.8/5
—
Learning Curve Difficulty(score (1-10))
2/10 (simple)
—
Learning Curve (1=Easy, 5=Difficult)(scale)
1 (beginner-friendly)
—
Ease of Use Rating(G2 Score (1-10))
7.8/10
—
Pricing Structure
Emails sent per month
—
Free Contact Storage(contacts)
Generous, unlimited across plans
—
Starting Price (Paid Plan)(USD/month)
$0.60 per 1,000 emails + $5/year base
$13/month (Essentials)
Maximum Contact Plan(USD/month)
Unlimited (pay-per-email)
$800/month (100,000 contacts)
Free Plan Availability
Limited contacts with basic features
Full-featured free plan
Show 16 more attributes
Starter Plan Monthly Price(USD)
$20
—
Emails Per Day (Free Tier)(emails/day)
300 (14 days only)
—
Monthly Cost (10,000 contacts)(USD)
$48/month
$100
Starting Price (Monthly)(USD)
$20/month
$0-$20
Monthly Contact Limit (Free Plan)(contacts)
Unlimited contacts (Free plan available)
—
Starting Monthly Price(USD)
$20
$0 (free tier)
Minimum Monthly Cost (Core Plan)(USD)
$20
—
Free Plan Available
Yes, up to 500 contacts
—
Starting Price (Entry Tier)(USD/month)
$13/month
—
Cost at 5,000 Contacts/Profiles(USD/month)
$50-70/month
—
Cost at 50,000 Contacts/Profiles(USD/month)
$100/month
—
Free Plan Monthly Email Limit(emails)
1,000 emails/month
—
Free Tier Available
Yes (up to 500 contacts)
—
Starting Monthly Cost(USD)
$20
—
Free Tier Contact Limit(contacts)
500 contacts
—
Pro Plan Monthly Cost (10k subscribers)(USD)
$50
—
Email Support Cost(USD/month)
Free for all users
—
Phone Support Availability
Enterprise plan only ($300+/month)
—
Customer Support Response Time(hours)
24 hours average
12-24 hours (business hours)
24/7 Support Availability
Yes, varies by plan
—
Setup Complexity(hours)
Easier setup for essentials
—
Learning Curve Rating(difficulty (1-10))
7 (moderate to high)
—
Email Template Quality
Dated appearance
Modern and professional
A/B Testing
Available ($18+/month)
All paid plans
Integration Capabilities(/10)
Includes native CRM and SMS
Third-party integrations
Native Integrations(count)
200+
—
Native Salesforce CRM Integration
No (Zapier third-party only)
—
G2 Award Count(awards)
Enterprise and small business
Transactional email and small business
Average Deliverability Rate(%)
98.8%
—
API Response Time (P95)(milliseconds)
<200ms
—
Email Deliverability Rate(%)
96.8%
—
Uptime SLA(%)
99.9%
—
SMS Marketing Included
Yes, included in paid plans
—
Email Marketing Included
Yes, all plans
—
Built-in E-commerce Features
Limited (abandoned cart via integrations)
—
Paid Plan Email Sending(sends per month)
Capped by contact tier multipliers
—
Integrated CRM & Contact Management
Full CRM suite with advanced segmentation
—
Show 2 more attributes
Built-in E-commerce & Monetization
Limited e-commerce via integrations
—
CRM Type
Basic add-on CRM
—
Annual Cost Savings vs Constant Contact (10K contacts)(USD)
$3,024 savings per year
—
Automation Workflows(workflows)
50 on paid, limited
—
Automation Complexity Level
Basic (Customer Journey Builder)
—
CRM Pipeline & Deal Management
Basic deal tracking only
—
Lead Scoring
Rule-based only
—
Free Tier Daily Email Limit(emails/day)
300 emails/day
—
Segmentation Depth
Sophisticated data-driven rules
—
Email Deliverability Testing
A/B testing and design testing (free)
—
eCommerce Platform Support(platforms)
More extensive platform coverage
—
CRM Integration Capabilities
Basic contact management
—
API Integration Support(integrations)
1000+
—
Native CRM Integrations(platforms)
3 (Salesforce, HubSpot, custom)
—
Free Plan Monthly Email Sends(emails/month)
500
—
G2 Aggregate Rating(out of 5)
4.3/5
—
Overage Fees on Paid Plans
Yes - charges per contact/send overages
—
Analytics & Reporting Depth
Comprehensive campaign performance and subscriber insights
—
Entry-Level Paid Plan Price(USD/month)
$20
—
Third-Party Integrations Available(integrations)
1,200+
—
AI Personalization Engine
Basic personalization features
—
Trigger-Based Automation Workflows
Available but less intuitive setup
—
User Interface Modernity(rating)
Legacy interface, steep learning curve
—
CRM Integration
Full native CRM platform integrated
—
Monthly Email Send Limit (Entry Plan)(emails/month)
1,000-5,000
—
Contact List Size Limit (Standard Pricing)(contacts)
Unlimited growth with pro-rated pricing
—
Maximum Monthly Email Limit(emails)
300,000 (based on plan)
—
Free Plan Subscriber Capacity(contacts/subscribers)
250 contacts
—
Price Scaling Factor at 5,000 Subscribers(relative cost index)
Steep 3-4x multiplier
—
Global User Base(millions)
13 million users
—
G2 Review Rating(stars out of 5)
4.3/5 stars
—
Free Plan Contact Capacity(contacts)
500 contacts
—
Lead Scoring Capability
Manual segmentation only
—
Marketing Channels Supported(channels)
Email, basic social
—
2026 Feature Updates(updates)
Standard quarterly updates
—
API Complexity Level
Moderate, marketing-focused
—
Max Contacts (Starter Plan)(contacts)
500 (free) / 5,000 (paid)
—
Average Implementation Time(weeks)
0.08 months (1 hour)
—
Built-in Monetization Tools(features)
None (requires third-party solutions)
—
Visual Comparison
Side-by-side comparison of numeric attributes
Pros & Cons
Brevo
5 pros2 cons
Pros
- Extremely cost-effective pay-per-email pricing model ($0.60 per 1,000 emails)
- Unlimited contacts regardless of plan tier
- Advanced marketing automation and workflow templates from Standard plan
- Integrated CRM and SMS marketing capabilities
- G2 award winner for enterprise and small business solutions
Cons
- Email templates appear dated compared to competitors
- Steeper learning curve for beginners
Mailchimp
5 pros2 cons
Pros
- Modern, professionally designed email templates
- Generous free plan with extensive features at $0
- Excellent usability and intuitive interface for beginners
- G2 award for best transactional email and small business usability
- Comprehensive automation and A/B testing capabilities
Cons
- Contact-based pricing becomes expensive at scale (up to $800/month)
- Less suitable for high-volume senders compared to Brevo
Frequently Asked Questions
Both won G2 awards for small business solutions in 2026. Mailchimp is better for design-conscious small teams prioritizing ease of use and needing a free plan to start. Brevo suits small businesses expecting growth or high email volumes, as its pricing model won't increase with subscriber count. Consider your growth trajectory and technical comfort level.
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Last updated: May 28, 2026AI generated