MailerLite vs Moosend
Mailerlite
General-purpose email marketing platform with unlimited automation and affordable pricing.
Solopreneurs, small e-commerce stores, bloggers, and early-stage startups under 5,000 contacts needing affordable email + SMS
Moosend
Advanced email marketing with superior deliverability, sophisticated automation, and AI-powered personalization.
Medium-sized agencies, e-commerce brands, SaaS companies, and growth-focused teams needing precision deliverability and complex automation workflows
Short Answer
MailerLite offers superior ease-of-use and affordability with a free tier supporting 500 contacts, while Moosend provides more advanced automation features and higher email deliverability rates (98.5% vs 97%), making it better for sophisticated marketing teams despite higher pricing.
Our Verdict
AI-assistedChoose MailerLite if you're a solopreneur, small business, or startup prioritizing affordability and ease of use—its free tier and intuitive interface make it ideal for beginners. Choose Moosend if you run a mid-sized marketing operation requiring advanced automation, superior deliverability, and sophisticated segmentation for converting high-value leads.
Was this verdict helpful?
Choose Mailerlite if
Solopreneurs, small e-commerce stores, bloggers, and early-stage startups under 5,000 contacts needing affordable email + SMS
Choose Moosend if
Medium-sized agencies, e-commerce brands, SaaS companies, and growth-focused teams needing precision deliverability and complex automation workflows
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Key Differences at a Glance
Key Facts & Figures
| Metric | Mailerlite | Moosend | Diff |
|---|---|---|---|
| Starter Plan Monthly Cost(USD) | $20 | — | — |
| Contact Limit at Entry Paid Tier(contacts) | 1,000 | — | — |
| Pre-Built Email Templates(count) | 20+ | — | — |
| Landing Pages on Free Plan(pages) | 10 | — | — |
| Starting Monthly Price(USD) | $0 | — | — |
| Free Tier Subscriber Limit(subscribers) | 1,000 subscribers | — | — |
| Mid-Tier Plan (5,000 contacts)(USD/month) | $40 | — | — |
| Email Delivery Speed(minutes) | Near-instantaneous (seconds to minutes) | — | — |
| Automation Workflow Triggers(count) | 50+ | — | — |
| Native Integrations(count) | 600+ | — | — |
| Customer Support Response Time(hours) | 24-48 (email/chat only) | — | — |
| Starting Price (Monthly)(USD) | Free | — | — |
| Included Subscribers at Free Tier(contacts) | 1,000 | — | — |
| Price at 10,000 Subscribers(USD/month) | $60 | — | — |
| Landing Page Templates(templates) | 80+ templates | — | — |
| Third-Party Integrations(number) | 500+ | 300+ | +67% |
| Automation Workflows Included(templates) | 25 | — | — |
| Customer Support Channels(count) | Email, chat, phone | — | — |
| API Rate Limit(requests per minute) | 120 | — | — |
| Form Builder Types(types) | 10+ | — | — |
| Average User Satisfaction (G2)(rating) | 4.8/5 | — | — |
| Starting Price(USD/month) | Free | $10 | -100% |
| Free Tier Contact Limit(contacts) | 500 | None | — |
| Email Deliverability Rate(percent) | 97% | 98.5% | -2% |
| Pre-Built Automation Templates(templates) | 50+ | 100+ | -50% |
| User Interface Ease Rating(score out of 5) | 4.8/5 | 4.2/5 | +14% |
| Free Plan Starting Price(USD) | $0 (Limited to 1,000 subscribers) | — | — |
| Pro Plan Monthly Cost(USD) | $29/month | — | — |
| User Rating (G2)(stars out of 5) | 4.8/5 (based on 2,100+ reviews) | — | — |
| Free Plan Contact Limit(contacts) | Up to 1,000 | Up to 1,000 | — |
| Entry-Level Paid Plan Price(USD/month) | $25 | $25 | — |
| Third-Party Integrations Available(integrations) | 300+ | 300+ | — |
All figures sourced from publicly available data. Last updated Jun 2026.
Key Differences
Mailerlite
Free forever (up to 500 contacts)🏆
Moosend
$10/month (paid plan only, no free tier)
Mailerlite
97%
Moosend
98.5%🏆
Mailerlite
50+ pre-built templates
Moosend
100+ pre-built templates with advanced branching🏆
Mailerlite
Intuitive, beginner-friendly interface🏆
Moosend
Advanced editor with more customization options
Mailerlite
Yes, in all plans
Moosend
Yes, in all plans
Mailerlite
Subject line and send time testing
Moosend
Subject line, content, and send time with multivariate testing🏆
Mailerlite
500 contacts unlimited emails🏆
Moosend
No free plan available
Full Comparison
| Attribute | Mailerlite | Moosend |
|---|---|---|
| Free Plan Subscriber Limit(contacts) | Unlimited | — |
| Contact Limit at Entry Paid Tier(contacts) | 1,000 | — |
| Starter Plan Monthly Cost(USD) | $20 | — |
| Starting Monthly Price(USD) | $0 | — |
| Mid-Tier Plan (5,000 contacts)(USD/month) | $40 | — |
| Starting Price (Monthly)(USD) | Free | — |
| Included Subscribers at Free Tier(contacts) | 1,000 | — |
Show 6 more attributesPrice at 10,000 Subscribers(USD/month) $60 — Starting Price(USD/month) Free $10 Free Tier Contact Limit(contacts) 500 None Free Plan Starting Price(USD) $0 (Limited to 1,000 subscribers) — Pro Plan Monthly Cost(USD) $29/month — Free Plan Contact Limit(contacts) Up to 1,000 — | ||
| Pre-Built Email Templates(count) | 20+ | — |
| Landing Pages on Free Plan(pages) | 10 | — |
| Email Automation Workflows(count) | Standard automation builder with conditional logic | — |
| Native CRM Integration | Basic contact management | — |
| Free Tier Subscriber Limit(subscribers) | 1,000 subscribers | — |
Show 15 more attributesAutomation Workflow Triggers(count) 50+ — Landing Page Templates(templates) 80+ templates — Automation Workflows Included(templates) 25 — SMS Marketing Availability(tier) Included in Pro plan — Built-in Paywall/Paid Subscriptions(availability) No — A/B Testing on Landing Pages(availability) Yes, native feature — Affiliate Program for Creators(availability) No — Form Builder Types(types) 10+ — Pre-Built Automation Templates(templates) 50+ 100+ A/B Testing Variants Supported(variant types) Subject line, send time Subject line, content, send time (multivariate) SMS Marketing(availability) Included in all plans Included in all plans Built-in AI Content Tools Basic template suggestions only — Automation Sequences Limit(sequences) Unlimited — Segmentation Capabilities(trigger types) 25 behavioral triggers — SMS Marketing Capabilities Limited SMS features — | ||
| Editor Learning Curve | Beginner-friendly, intuitive interface | — |
| User Interface Ease Rating(score out of 5) | 4.8/5 | 4.2/5 |
| Email Delivery Speed(minutes) | Near-instantaneous (seconds to minutes) | — |
| Email Deliverability Rate(percent) | 97% | 98.5% |
| Native Integrations(count) | 600+ | — |
| API Rate Limit(requests per minute) | 120 | — |
| Customer Support Response Time(hours) | 24-48 (email/chat only) | — |
| Customer Support Channels(count) | Email, chat, phone | — |
| Third-Party Integrations(number) | 500+ | 300+ |
| Average User Satisfaction (G2)(rating) | 4.8/5 | — |
| User Rating (G2)(stars out of 5) | 4.8/5 (based on 2,100+ reviews) | — |
| Entry-Level Paid Plan Price(USD/month) | $25 | — |
| Third-Party Integrations Available(integrations) | 300+ | — |
| AI Personalization Engine | Advanced AI-driven personalization included | — |
| Trigger-Based Automation Workflows | Advanced triggers and conditional logic standard | — |
| User Interface Modernity(rating) | Modern, intuitive drag-and-drop design | — |
| CRM Integration | Basic CRM features included | — |
Show 6 more attributes
Show 15 more attributes
Visual Comparison
Side-by-side comparison of numeric attributes
Pros & Cons
Mailerlite
Pros
- Free plan supports 500 contacts with unlimited emails
- Drag-and-drop editor rated 4.8/5 for ease of use by 2,400+ reviewers
- SMS marketing included in all plans from day one
- Native landing page builder included at no extra cost
- Dedicated support team with 95% response time under 2 hours
Cons
- Lower deliverability rate (97%) compared to enterprise competitors
- Limited A/B testing (subject line and send time only, no content variants)
- Fewer advanced automation templates (50 vs 100+ for competitors)
Moosend
Pros
- Industry-leading 98.5% deliverability rate across ISPs
- 100+ automation templates with conditional branching logic
- Multivariate A/B testing for subject lines, content, and send times
- AI-powered predictive sending optimization (send when recipient most likely to open)
- Advanced segmentation with behavioral triggers and dynamic content blocks
Cons
- No free tier—minimum $10/month commitment required
- Steeper learning curve for drag-and-drop editor compared to MailerLite
- Smaller integrations library (300+ vs MailerLite's 500+)
Frequently Asked Questions
MailerLite offers a free forever plan supporting up to 500 contacts with unlimited emails, SMS, and basic automation. Moosend does not have a free tier—all plans start at $10/month. This makes MailerLite significantly better for budget-conscious startups testing email marketing.
Resources & Learn More
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