software
Brevo vs Mailchimp 2026: Price, Features & Automation
Brevo offers significantly lower email costs ($20/month for unlimited emails vs Mailchimp's $350+/month) and includes SMS and CRM features in the base plan, while Mailchimp provides superior automation workflows, better template design tools, and stronger integrations with 300+ apps compared to Brevo's 150+.
B
Brevo
All-in-one marketing automation platform combining email, SMS, CRM, and chat in one integrated solution.
Budget-conscious small businesses, startups, agencies handling multiple clients, and marketers needing SMS and CRM without premium add-ons
Score71%
VS
Mailchimp
Industry-leading email marketing platform acquired by Intuit, offering advanced automation, extensive templates, and enterprise features.
Growing e-commerce companies, digital agencies, enterprises requiring complex automation, and businesses where email ROI justifies higher pricing
Score71%
Quick Answer
AI SummaryBrevo offers significantly lower email costs ($20/month for unlimited emails vs Mailchimp's $350+/month) and includes SMS and CRM features in the base plan, while Mailchimp provides superior automation workflows, better template design tools, and stronger integrations with 300+ apps compared to Brevo's 150+.
Our Verdict
AI-assistedChoose Brevo if you prioritize cost savings, need SMS and CRM built-in, and run simple to moderate email campaigns—it's ideal for startups, small businesses, and cost-conscious marketers. Choose Mailchimp if you require advanced automation, extensive integrations, premium templates, and sophisticated segmentation—it's better for growing companies, e-commerce businesses, and agencies handling complex campaigns.
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B
Brevo
7.1/10
Mailchimp
7.9/10
B
Choose Brevo if
Budget-conscious small businesses, startups, agencies handling multiple clients, and marketers needing SMS and CRM without premium add-ons
Choose Mailchimp if
Best pickGrowing e-commerce companies, digital agencies, enterprises requiring complex automation, and businesses where email ROI justifies higher pricing
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Key Differences at a Glance
- Email Pricing Model:✓ Brevo wins($20/month for unlimited emails vs $350+/month for 50,000 contacts)
- SMS Marketing Included:✓ Brevo wins(Yes (base plan) vs Requires separate paid add-on)
- CRM Features:✓ Brevo wins(Included in all plans vs Requires upgrade to premium)
Key Facts & Figures
95 numeric metrics compared
| Metric | Brevo | Mailchimp | Ratio |
|---|---|---|---|
| Free Plan Subscriber Limit(contacts) | 300 | 250 | |
| Starter Plan Monthly Cost(USD) | $29 | — | — |
| Contact Limit at Entry Paid Tier(contacts) | 500,000 | — | — |
| Email Support Cost(USD/month) | Free for all users | — | — |
| Channels Supported(count) | 4 (Email, SMS, WhatsApp, Social) | — | — |
| Starting Price (Paid Plan)(USD/month) | $0.60 per 1,000 emails + $5/year base | $13/month (Essentials) | |
| Maximum Contact Plan(USD/month) | Unlimited (pay-per-email) | $800/month (100,000 contacts) | — |
| G2 Award Count(awards) | Enterprise and small business | Transactional email and small business | |
| Starter Plan Monthly Price(USD) | $20 | — | — |
| Emails Per Day (Free Tier)(emails/day) | 300 (14 days only) | — | — |
| Average Deliverability Rate(%) | 98.8% | — | — |
| API Response Time (p95)(milliseconds) | <200ms | 250ms | |
| Uptime SLA(%) | 99.9% | 99.99% | |
| SMS Messages Included (Starter)(SMS/month) | 5 | — | — |
| Webhook Event Types(count) | 12 standard events | — | — |
| Monthly Cost (10,000 contacts)(USD) | $20 | $145 | |
| Email Templates Included(templates) | 200+ templates | — | — |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | $3,024 savings per year | — | — |
| Starting Price (Monthly)(USD) | $20/month | $0-$20 | |
| Free Tier SMS Messages(messages/month) | 300 SMS | — | — |
| Native Integrations(count) | 200+ | — | — |
| Pre-built Email Templates(count) | 90+ templates | 100+ templates | |
| Customer Support Response Time(hours) | 24 hours average | 12-24 hours (business hours) | |
| Free Plan Contact Limit(contacts) | 300 contacts | 500 | |
| Minimum Monthly Cost (Core Plan)(USD) | $20 | — | — |
| Free Tier Daily Email Limit(emails/day) | 300 emails/day | — | — |
| Pre-Built Automation Templates(templates) | 100+ | 300+ | |
| Starting Monthly Price(USD) | $20/month | $0 (free tier) | |
| Email Templates Available(templates) | 200+ templates | 1,000+ templates | |
| API Rate Limit(calls/minute) | 300 calls/min | 10 calls/second | |
| Average Onboarding Time(days) | 1 day | — | — |
| Monthly Cost (50,000 contacts)(USD) | $20 | $350 | |
| Free Plan Email Contact Limit(contacts) | 300 contacts | 500 contacts | |
| Automation Workflow Step Limit(steps) | 15 steps | Unlimited steps | — |
| Third-Party Integrations(integrations) | 150+ integrations | 300+ integrations | |
| Core Marketing Channels(channels) | 5 channels | 5 channels | |
| Learning Curve Rating(1-10 scale) | 7 (moderate to high) | 7 (moderate to high) | |
| Free Plan Monthly Email Sends(emails/month) | 500 | 500 | |
| G2 Aggregate Rating(out of 5) | 4.3/5 | 4.3/5 | |
| Entry-Level Paid Plan Price(USD/month) | $20 | $20 | |
| Third-Party Integrations Available(count) | 1,200+ | 1,200+ | |
| Email Templates(count) | 200+ | 200+ | |
| Starting Price (Entry Tier)(USD/month) | $13/month | $13/month | |
| Cost at 5,000 Contacts/Profiles(USD/month) | $50-70/month | $50-70/month | |
| Cost at 50,000 Contacts/Profiles(USD/month) | $100/month | $100/month | |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 1,000-5,000 | 1,000-5,000 | |
| Setup Time for First Campaign(hours) | 1-2 hours | 1-2 hours | |
| Free Plan Subscriber Capacity(contacts/subscribers) | 250 contacts | 250 contacts | |
| Free Plan Monthly Email Limit(emails) | 1,000 emails/month | 1,000 emails/month | |
| Global User Base(organizations) | 13 million users | 13 million users | |
| G2 Review Rating(stars out of 5) | 4.3/5 stars | 4.3/5 stars | |
| Price Scaling Factor at 5,000 Subscribers(relative cost index) | Steep 3-4x multiplier | Steep 3-4x multiplier | |
| Free Plan Contact Capacity(contacts) | 500 contacts | 500 contacts | |
| Marketing Channels Supported(channels) | Email, basic social | Email, basic social | |
| Setup Time for Non-Developers(minutes) | 10-20 minutes | 10-20 minutes | |
| Maximum Monthly Email Limit(emails) | 300,000 (based on plan) | 300,000 (based on plan) | |
| API Integration Support(integrations) | 1000+ | 1000+ | |
| User-Friendliness Rating(score) | 3.8/5 | 3.8/5 | |
| Max Contacts (Starter Plan)(contacts) | 500 (free) / 5,000 (paid) | 500 (free) / 5,000 (paid) | |
| Average Implementation Time(weeks) | 0.08 months (1 hour) | 0.08 months (1 hour) | |
| Native CRM Integrations(integrations) | 3 (Salesforce, HubSpot, custom) | 3 (Salesforce, HubSpot, custom) | |
| Starting Monthly Cost(USD) | $20 | $20 | |
| Learning Curve (1=Easy, 5=Difficult)(scale) | 1 (beginner-friendly) | 1 (beginner-friendly) | |
| Pro Plan Monthly Cost (10k subscribers)(USD) | $50 | $50 | |
| Ease of Use Rating(1-5 scale) | 7.8/10 | 7.8/10 | |
| Free Tier Subscriber Limit(subscribers) | 500 free contacts | 500 free contacts | |
| Free Monthly Email Volume(emails) | Unlimited (with 10k contacts max) | Unlimited (with 10k contacts max) | |
| Starter Tier Monthly Cost (50k contacts)(USD/month) | $350/month | $350/month | |
| Campaign Template Library(templates) | 500+ | 500+ | |
| Automation Workflow Steps (Free/Starter Tier)(workflows) | Unlimited (standard feature) | Unlimited (standard feature) | |
| Maximum Contacts/Recipients(contacts) | Unlimited (with pricing increase) | Unlimited (with pricing increase) | |
| Entry-Level Monthly Cost(USD) | $0 | $0 | |
| Ecommerce Integrations(integrations) | 13+ | 13+ | |
| Cost at 10,000 Subscribers(USD/month) | $50-100 | $50-100 | |
| Monetization Revenue Share(percent) | 0% (you handle payments) | 0% (you handle payments) | |
| Setup Time for Monetization(minutes) | 30+ (payment processor + Mailchimp config) | 30+ (payment processor + Mailchimp config) | |
| Starting Price(USD/month) | $0 (free tier) or $20 (Pro) | $0 (free tier) or $20 (Pro) | |
| Max Free Tier Contacts(contacts) | 500 | 500 | |
| Email Deliverability Rate(percent) | 96–98% | 96–98% | |
| Supported Communication Channels(count) | 3 (email, SMS via paid add-on, social) | 3 (email, SMS via paid add-on, social) | |
| Average Setup Time(days) | 0.5-2 hours (no code required) | 0.5-2 hours (no code required) | |
| Monthly Cost for 5,000 Subscribers(USD) | $70/month | $70/month | |
| Automation Workflows on Standard Plan(count) | Limited (up to 5-10 per plan tier) | Limited (up to 5-10 per plan tier) | |
| SMS Cost Per Message(USD) | $0.01-0.05 per SMS | $0.01-0.05 per SMS | |
| User Onboarding Time (Average)(hours) | 4-6 weeks | 4-6 weeks | |
| Cost Per 1,000 Emails(USD) | $2–$7 (plan-dependent) | $2–$7 (plan-dependent) | |
| Free Tier Monthly Email Limit(emails) | 1,000/month | 1,000/month | |
| API Setup Time (Developer Hours)(hours) | 0.5–1 hour (UI-based) | 0.5–1 hour (UI-based) | |
| Monthly Cost at 100K Emails/Month(USD) | $200–$350 (based on tier) | $200–$350 (based on tier) | |
| Cost per SMS(USD) | $0.01 (SMS add-on) | $0.01 (SMS add-on) | |
| Free Tier Contact Limit(contacts) | 500 contacts | 500 contacts | |
| Minimum Paid Plan Price(USD/month) | $20 (Standard plan) | $20 (Standard plan) | |
| SMS Country Coverage(countries) | 45+ countries | 45+ countries | |
| Email Template Library(templates) | 1,000+ templates | 1,000+ templates | |
| Setup Time (Days)(days) | 1 day (no-code signup) | 1 day (no-code signup) |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
B
3BrevoMailchimp leads
Brevo
Attribute
Mailchimp
- $20/month for unlimited emails(winner)Email Pricing Model$350+/month for 50,000 contacts
- Yes (base plan)(winner)SMS Marketing IncludedRequires separate paid add-on
- Included in all plans(winner)CRM FeaturesRequires upgrade to premium
- Basic workflows, 15-step limitAutomation WorkflowsAdvanced workflows, unlimited steps(winner)
- 150+ integrationsApp Integrations300+ integrations(winner)
- 200+ templatesTemplate Library1,000+ professionally designed templates(winner)
- 300 contactsFree Plan Contact Limit500 contacts(winner)
- Email Pricing Model
Brevo
$20/month for unlimited emails(winner)
Mailchimp
$350+/month for 50,000 contacts
- SMS Marketing Included
Brevo
Yes (base plan)(winner)
Mailchimp
Requires separate paid add-on
- CRM Features
Brevo
Included in all plans(winner)
Mailchimp
Requires upgrade to premium
- Automation Workflows
Brevo
Basic workflows, 15-step limit
Mailchimp
Advanced workflows, unlimited steps(winner)
- App Integrations
Brevo
150+ integrations
Mailchimp
300+ integrations(winner)
- Template Library
Brevo
200+ templates
Mailchimp
1,000+ professionally designed templates(winner)
- Free Plan Contact Limit
Brevo
300 contacts
Mailchimp
500 contacts(winner)
Full Comparison
| Attribute | Brevo | Mailchimp |
|---|---|---|
| Free Plan Subscriber Limit(contacts) | 300(winner) | 250 |
| Contact Limit at Entry Paid Tier(contacts) | 500,000 | — |
| Monthly Cost for 5,000 Subscribers(USD) | $70/month | — |
| SMS Cost Per Message(USD) | $0.01-0.05 per SMS | — |
| Starter Plan Monthly Cost(USD) | $29 | — |
| Pricing Structure | Emails sent per month | — |
| Free Contact Storage(contacts) | Generous, unlimited across plans | — |
| Starting Price (Paid Plan)(USD/month) | $0.60 per 1,000 emails + $5/year base(winner) | $13/month (Essentials) |
| Maximum Contact Plan(USD/month) | Unlimited (pay-per-email) | $800/month (100,000 contacts) |
Show 29 more attributesFree Plan Availability Limited contacts with basic features Full-featured free plan Starter Plan Monthly Price(USD) $20 — Emails Per Day (Free Tier)(emails/day) 300 (14 days only) — Monthly Cost (10,000 contacts)(USD) $20 $145 Starting Price (Monthly)(USD) $20/month $0-$20 Monthly Contact Limit (Free Plan)(contacts) Unlimited contacts (Free plan available) — Minimum Monthly Cost (Core Plan)(USD) $20 — Starting Monthly Price(USD) $20/month $0 (free tier) Monthly Cost (50,000 contacts)(USD) $20 $350 Free Plan Email Contact Limit(contacts) 300 contacts 500 contacts Free Plan Available Yes (500 contacts) — Starting Price (Entry Tier)(USD/month) $13/month — Cost at 5,000 Contacts/Profiles(USD/month) $50-70/month — Cost at 50,000 Contacts/Profiles(USD/month) $100/month — Free Plan Monthly Email Limit(emails) 1,000 emails/month — Free Tier Available(null) Yes (up to 500 contacts) — Starting Monthly Cost(USD) $20 — Pro Plan Monthly Cost (10k subscribers)(USD) $50 — Free Tier Subscriber Limit(subscribers) 500 free contacts — Entry-Level Monthly Cost(USD) $0 — Starting Price(USD/month) $0 (free tier) or $20 (Pro) — SMS Delivery Cost(USD per message) Not offered (email-focused) — Voice Call Cost(USD per minute) Not offered — Cost Per 1,000 Emails(USD) $2–$7 (plan-dependent) — Free Tier Monthly Email Limit(emails) 1,000/month — Monthly Cost at 100K Emails/Month(USD) $200–$350 (based on tier) — Cost per SMS(USD) $0.01 (SMS add-on) — Free Tier Contact Limit(contacts) 500 contacts — Minimum Paid Plan Price(USD/month) $20 (Standard plan) — | ||
| Landing Pages on Free Plan(pages) | Limited | — |
| Email Automation Workflows | Advanced automation with dynamic content triggers | Advanced (conditional, behavioral triggers) |
| Native CRM Integration | Full CRM with advanced segmentation and scoring | — |
| Segmentation Capability | Standard segmentation engine | — |
| Channels Supported(count) | 4 (Email, SMS, WhatsApp, Social) | — |
Show 55 more attributesAI Features Available(count) Multiple AI platform enhancements (2026) — Customer Data Platform Expanding CRM data capabilities — Automation Features Advanced workflows from Standard plan Advanced automation included SMS Messages Included (Starter)(SMS/month) 5 — Built-in CRM/Automation Yes (included) — Webhook Event Types(count) 12 standard events — Automation Workflow Complexity(triggers/conditions) 100+ pre-built templates ~5 basic automations Email Templates Included(templates) 200+ templates — SMS Marketing Included Yes (all plans) No (add-on only) CRM Features Full CRM with deals, pipeline, and forecasting — Free Tier SMS Messages(messages/month) 300 SMS — Pre-built Email Templates(count) 90+ templates 100+ templates Automation Workflows(workflows) 50 on paid, limited Unlimited (all plans) Ecommerce-Specific Abandoned Cart Feature(availability) Basic product recovery emails — Free Plan Contact Limit(contacts) 300 contacts 500 Pre-Built Automation Templates(templates) 100+ 300+ CRM Capability Level Basic (contact management, no deal tracking) — SMS Included in Base Plan Yes (Email+ and above) — Email Templates Available(templates) 200+ templates 1,000+ templates Marketing Automation Sophistication Basic workflows — CRM Pipeline Management Basic contact database — Third-Party Integrations(integrations) 150+ integrations 300+ integrations CRM Included in Base Plan Yes No (paid add-on) Core Marketing Channels(channels) 5 channels — SMS Marketing Capability(native/addon) Yes, with international expansion — Landing Page Builder Access Free on all plans — AI Email Generation Not available — SMS Marketing Capabilities Full SMS suite with 2026 international expansion — Email Templates(count) 200+ — Free Plan Email Features Limited core features only — Email Template Design Options(variety level) Extensive design variety and customization — Segmentation Capabilities(trigger types) Standard audience segmentation — Customer Data Integration(depth level) Basic contact data syncing — Native CRM Included No (API integration only) — SMS Marketing Support Yes (added 2026, supports international markets) — Built-In CRM Yes, full CRM suite — Multi-Channel Marketing Email, SMS, landing pages, ads — Landing Page Builder Yes (drag-and-drop, AI-assisted) — CRM Functionality Full CRM with customer profiles — Lead Scoring Models Available(types) Behavioral segmentation only — Lead Scoring Sophistication(capability level) Basic (list segmentation only) — Account-Based Marketing (ABM) Support No — Campaign Template Library(templates) 500+ — Automation Workflow Steps (Free/Starter Tier)(workflows) Unlimited (standard feature) — Max Contacts (Paid Plan)(contacts) Unlimited — Built-in Payment Processing No (third-party required) — A/B Testing Capability Yes (subject lines, send time) — SMS Marketing Included in paid plans — Max Free Tier Contacts(contacts) 500 — Supported Communication Channels(count) 3 (email, SMS via paid add-on, social) — A/B Testing Capabilities Advanced (subject, send time, content) — Bounce Handling & List Cleaning Manual review required — Subscriber Management Features Full CRM with segmentation, tagging, custom fields — SMS Country Coverage(countries) 45+ countries — Email Template Library(templates) 1,000+ templates — | ||
| Editor Learning Curve | Feature-rich, steeper learning curve | — |
| User Skill Level Required | Beginner-friendly | — |
| Setup Time for First Campaign(hours) | 1-2 hours | — |
| User Learning Curve(hours) | Minimal (intuitive interface) | — |
| User-Friendliness Rating(score) | 3.8/5 | — |
Show 3 more attributesLearning Curve (1=Easy, 5=Difficult)(scale) 1 (beginner-friendly) — Ease of Use Rating(1-5 scale) 7.8/10 — User Onboarding Time (Average)(hours) 4-6 weeks — | ||
| Email Support Cost(USD/month) | Free for all users | — |
| Phone Support Availability(hours/day) | Enterprise plan only ($300+/month) | Business hours (paid plans) |
| Customer Support Response Time(hours) | 24 hours average | 12-24 hours (business hours)(winner) |
| Average Onboarding Time(days) | 1 day | — |
| 24/7 Support Availability | Yes, varies by plan | — |
| Setup Complexity(complexity score) | Easier setup for essentials | — |
| Email Template Quality | Dated appearance | Modern and professional |
| A/B Testing | Available ($18+/month) | All paid plans |
| Integration Capabilities(/10) | Includes native CRM and SMS | Third-party integrations |
| Native Integrations(count) | 200+ | — |
| Native Salesforce CRM Integration | No (Zapier third-party only) | — |
| G2 Award Count(awards) | Enterprise and small business | Transactional email and small business |
| Average Deliverability Rate(%) | 98.8% | — |
| API Response Time (p95)(milliseconds) | <200ms(winner) | 250ms |
| Uptime SLA(%) | 99.9% | 99.99%(winner) |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | $3,024 savings per year | — |
| Email Marketing Included(boolean) | Yes, all plans | — |
| CRM Pipeline & Deal Management | Basic deal tracking only | — |
| Lead Scoring | Rule-based only | — |
| Free Tier Daily Email Limit(emails/day) | 300 emails/day | — |
| AI Writing Assistant | Yes (Email+ plan) | — |
| API Rate Limit(calls/minute) | 300 calls/min(winner) | 10 calls/second |
| Automation Workflow Step Limit(steps) | 15 steps | Unlimited steps |
| Learning Curve Rating(1-10 scale) | 7 (moderate to high) | — |
| Learning Curve Difficulty(1-10 scale) | 2/10 (simple) | — |
| Segmentation Depth | Sophisticated data-driven rules | — |
| Automation Complexity Level | Basic (Customer Journey Builder) | — |
| Email Deliverability Testing | A/B testing and design testing (free) | — |
| eCommerce Platform Support(platforms) | More extensive platform coverage | — |
| CRM Integration Capabilities | Basic contact management | — |
| Third-Party Integrations Available(count) | 1,200+ | — |
| API Integration Support(integrations) | 1000+ | — |
| Native CRM Integrations(integrations) | 3 (Salesforce, HubSpot, custom) | — |
Show 1 more attributeEcommerce Integrations(integrations) 13+ — | ||
| Free Plan Monthly Email Sends(emails/month) | 500 | — |
| G2 Aggregate Rating(out of 5) | 4.3/5 | — |
| Built-in E-commerce Features | Limited (abandoned cart via integrations) | — |
| Paid Plan Email Sending(sends per month) | Capped by contact tier multipliers | — |
| Integrated CRM & Contact Management | Full CRM suite with advanced segmentation | — |
| Built-in E-commerce & Monetization | Limited e-commerce via integrations | — |
| CRM Type | Basic add-on CRM | — |
| Overage Fees on Paid Plans | Yes - charges per contact/send overages | — |
| Analytics & Reporting Depth | Comprehensive campaign performance and subscriber insights | — |
| Entry-Level Paid Plan Price(USD/month) | $20 | — |
| Cost at 10,000 Subscribers(USD/month) | $50-100 | — |
| AI Personalization Engine | Basic personalization features | — |
| Trigger-Based Automation Workflows | Available but less intuitive setup | — |
| Automation Workflows on Standard Plan(count) | Limited (up to 5-10 per plan tier) | — |
| User Interface Modernity(rating) | Legacy interface, steep learning curve | — |
| CRM Integration | Full native CRM platform integrated | — |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 1,000-5,000 | — |
| Contact List Size Limit (Standard Pricing)(contacts) | Unlimited growth with pro-rated pricing | — |
| Maximum Monthly Email Limit(emails) | 300,000 (based on plan) | — |
| Maximum Contacts/Recipients(contacts) | Unlimited (with pricing increase) | — |
| Free Plan Subscriber Capacity(contacts/subscribers) | 250 contacts | — |
| Price Scaling Factor at 5,000 Subscribers(relative cost index) | Steep 3-4x multiplier | — |
| Global User Base(organizations) | 13 million users | — |
| G2 Review Rating(stars out of 5) | 4.3/5 stars | — |
| Free Plan Contact Capacity(contacts) | 500 contacts | — |
| Lead Scoring Capability | Manual segmentation only | — |
| Marketing Channels Supported(channels) | Email, basic social | — |
| 2026 Feature Updates(updates) | Standard quarterly updates | — |
| API Complexity Level | Moderate, marketing-focused | — |
| Setup Time for Non-Developers(minutes) | 10-20 minutes | — |
| Setup Time for Monetization(minutes) | 30+ (payment processor + Mailchimp config) | — |
| Max Contacts (Starter Plan)(contacts) | 500 (free) / 5,000 (paid) | — |
| Average Implementation Time(weeks) | 0.08 months (1 hour) | — |
| Average Setup Time(days) | 0.5-2 hours (no code required) | — |
| API Setup Time (Developer Hours)(hours) | 0.5–1 hour (UI-based) | — |
| Setup Time (Days)(days) | 1 day (no-code signup) | — |
| Built-in Monetization Tools(features) | None (requires third-party solutions) | — |
| Free Monthly Email Volume(emails) | Unlimited (with 10k contacts max) | — |
| Cost per 1,000 Emails (Pay-as-You-Go)(USD) | Not applicable (subscriber-based) | — |
| Starter Tier Monthly Cost (50k contacts)(USD/month) | $350/month | — |
| Monetization Revenue Share(percent) | 0% (you handle payments) | — |
| Email Deliverability Rate(percent) | 96–98% | — |
| Monthly Active Users(billion) | 12M+ users (2025) | — |
BBrevo
MailchimpFree Plan Subscriber Limit(contacts)
300
250
Contact Limit at Entry Paid Tier(contacts)
500,000
—
Monthly Cost for 5,000 Subscribers(USD)
$70/month
—
SMS Cost Per Message(USD)
$0.01-0.05 per SMS
—
Starter Plan Monthly Cost(USD)
$29
—
Pricing Structure
Emails sent per month
—
Free Contact Storage(contacts)
Generous, unlimited across plans
—
Starting Price (Paid Plan)(USD/month)
$0.60 per 1,000 emails + $5/year base
$13/month (Essentials)
Maximum Contact Plan(USD/month)
Unlimited (pay-per-email)
$800/month (100,000 contacts)
Show 29 more attributes
Free Plan Availability
Limited contacts with basic features
Full-featured free plan
Starter Plan Monthly Price(USD)
$20
—
Emails Per Day (Free Tier)(emails/day)
300 (14 days only)
—
Monthly Cost (10,000 contacts)(USD)
$20
$145
Starting Price (Monthly)(USD)
$20/month
$0-$20
Monthly Contact Limit (Free Plan)(contacts)
Unlimited contacts (Free plan available)
—
Minimum Monthly Cost (Core Plan)(USD)
$20
—
Starting Monthly Price(USD)
$20/month
$0 (free tier)
Monthly Cost (50,000 contacts)(USD)
$20
$350
Free Plan Email Contact Limit(contacts)
300 contacts
500 contacts
Free Plan Available
Yes (500 contacts)
—
Starting Price (Entry Tier)(USD/month)
$13/month
—
Cost at 5,000 Contacts/Profiles(USD/month)
$50-70/month
—
Cost at 50,000 Contacts/Profiles(USD/month)
$100/month
—
Free Plan Monthly Email Limit(emails)
1,000 emails/month
—
Free Tier Available(null)
Yes (up to 500 contacts)
—
Starting Monthly Cost(USD)
$20
—
Pro Plan Monthly Cost (10k subscribers)(USD)
$50
—
Free Tier Subscriber Limit(subscribers)
500 free contacts
—
Entry-Level Monthly Cost(USD)
$0
—
Starting Price(USD/month)
$0 (free tier) or $20 (Pro)
—
SMS Delivery Cost(USD per message)
Not offered (email-focused)
—
Voice Call Cost(USD per minute)
Not offered
—
Cost Per 1,000 Emails(USD)
$2–$7 (plan-dependent)
—
Free Tier Monthly Email Limit(emails)
1,000/month
—
Monthly Cost at 100K Emails/Month(USD)
$200–$350 (based on tier)
—
Cost per SMS(USD)
$0.01 (SMS add-on)
—
Free Tier Contact Limit(contacts)
500 contacts
—
Minimum Paid Plan Price(USD/month)
$20 (Standard plan)
—
Landing Pages on Free Plan(pages)
Limited
—
Email Automation Workflows
Advanced automation with dynamic content triggers
Advanced (conditional, behavioral triggers)
Native CRM Integration
Full CRM with advanced segmentation and scoring
—
Segmentation Capability
Standard segmentation engine
—
Channels Supported(count)
4 (Email, SMS, WhatsApp, Social)
—
Show 55 more attributes
AI Features Available(count)
Multiple AI platform enhancements (2026)
—
Customer Data Platform
Expanding CRM data capabilities
—
Automation Features
Advanced workflows from Standard plan
Advanced automation included
SMS Messages Included (Starter)(SMS/month)
5
—
Built-in CRM/Automation
Yes (included)
—
Webhook Event Types(count)
12 standard events
—
Automation Workflow Complexity(triggers/conditions)
100+ pre-built templates
~5 basic automations
Email Templates Included(templates)
200+ templates
—
SMS Marketing Included
Yes (all plans)
No (add-on only)
CRM Features
Full CRM with deals, pipeline, and forecasting
—
Free Tier SMS Messages(messages/month)
300 SMS
—
Pre-built Email Templates(count)
90+ templates
100+ templates
Automation Workflows(workflows)
50 on paid, limited
Unlimited (all plans)
Ecommerce-Specific Abandoned Cart Feature(availability)
Basic product recovery emails
—
Free Plan Contact Limit(contacts)
300 contacts
500
Pre-Built Automation Templates(templates)
100+
300+
CRM Capability Level
Basic (contact management, no deal tracking)
—
SMS Included in Base Plan
Yes (Email+ and above)
—
Email Templates Available(templates)
200+ templates
1,000+ templates
Marketing Automation Sophistication
Basic workflows
—
CRM Pipeline Management
Basic contact database
—
Third-Party Integrations(integrations)
150+ integrations
300+ integrations
CRM Included in Base Plan
Yes
No (paid add-on)
Core Marketing Channels(channels)
5 channels
—
SMS Marketing Capability(native/addon)
Yes, with international expansion
—
Landing Page Builder Access
Free on all plans
—
AI Email Generation
Not available
—
SMS Marketing Capabilities
Full SMS suite with 2026 international expansion
—
Email Templates(count)
200+
—
Free Plan Email Features
Limited core features only
—
Email Template Design Options(variety level)
Extensive design variety and customization
—
Segmentation Capabilities(trigger types)
Standard audience segmentation
—
Customer Data Integration(depth level)
Basic contact data syncing
—
Native CRM Included
No (API integration only)
—
SMS Marketing Support
Yes (added 2026, supports international markets)
—
Built-In CRM
Yes, full CRM suite
—
Multi-Channel Marketing
Email, SMS, landing pages, ads
—
Landing Page Builder
Yes (drag-and-drop, AI-assisted)
—
CRM Functionality
Full CRM with customer profiles
—
Lead Scoring Models Available(types)
Behavioral segmentation only
—
Lead Scoring Sophistication(capability level)
Basic (list segmentation only)
—
Account-Based Marketing (ABM) Support
No
—
Campaign Template Library(templates)
500+
—
Automation Workflow Steps (Free/Starter Tier)(workflows)
Unlimited (standard feature)
—
Max Contacts (Paid Plan)(contacts)
Unlimited
—
Built-in Payment Processing
No (third-party required)
—
A/B Testing Capability
Yes (subject lines, send time)
—
SMS Marketing
Included in paid plans
—
Max Free Tier Contacts(contacts)
500
—
Supported Communication Channels(count)
3 (email, SMS via paid add-on, social)
—
A/B Testing Capabilities
Advanced (subject, send time, content)
—
Bounce Handling & List Cleaning
Manual review required
—
Subscriber Management Features
Full CRM with segmentation, tagging, custom fields
—
SMS Country Coverage(countries)
45+ countries
—
Email Template Library(templates)
1,000+ templates
—
Editor Learning Curve
Feature-rich, steeper learning curve
—
User Skill Level Required
Beginner-friendly
—
Setup Time for First Campaign(hours)
1-2 hours
—
User Learning Curve(hours)
Minimal (intuitive interface)
—
User-Friendliness Rating(score)
3.8/5
—
Show 3 more attributes
Learning Curve (1=Easy, 5=Difficult)(scale)
1 (beginner-friendly)
—
Ease of Use Rating(1-5 scale)
7.8/10
—
User Onboarding Time (Average)(hours)
4-6 weeks
—
Email Support Cost(USD/month)
Free for all users
—
Phone Support Availability(hours/day)
Enterprise plan only ($300+/month)
Business hours (paid plans)
Customer Support Response Time(hours)
24 hours average
12-24 hours (business hours)
Average Onboarding Time(days)
1 day
—
24/7 Support Availability
Yes, varies by plan
—
Setup Complexity(complexity score)
Easier setup for essentials
—
Email Template Quality
Dated appearance
Modern and professional
A/B Testing
Available ($18+/month)
All paid plans
Integration Capabilities(/10)
Includes native CRM and SMS
Third-party integrations
Native Integrations(count)
200+
—
Native Salesforce CRM Integration
No (Zapier third-party only)
—
G2 Award Count(awards)
Enterprise and small business
Transactional email and small business
Average Deliverability Rate(%)
98.8%
—
API Response Time (p95)(milliseconds)
<200ms
250ms
Uptime SLA(%)
99.9%
99.99%
Annual Cost Savings vs Constant Contact (10K contacts)(USD)
$3,024 savings per year
—
Email Marketing Included(boolean)
Yes, all plans
—
CRM Pipeline & Deal Management
Basic deal tracking only
—
Lead Scoring
Rule-based only
—
Free Tier Daily Email Limit(emails/day)
300 emails/day
—
AI Writing Assistant
Yes (Email+ plan)
—
API Rate Limit(calls/minute)
300 calls/min
10 calls/second
Automation Workflow Step Limit(steps)
15 steps
Unlimited steps
Learning Curve Rating(1-10 scale)
7 (moderate to high)
—
Learning Curve Difficulty(1-10 scale)
2/10 (simple)
—
Segmentation Depth
Sophisticated data-driven rules
—
Automation Complexity Level
Basic (Customer Journey Builder)
—
Email Deliverability Testing
A/B testing and design testing (free)
—
eCommerce Platform Support(platforms)
More extensive platform coverage
—
CRM Integration Capabilities
Basic contact management
—
Third-Party Integrations Available(count)
1,200+
—
API Integration Support(integrations)
1000+
—
Native CRM Integrations(integrations)
3 (Salesforce, HubSpot, custom)
—
Show 1 more attribute
Ecommerce Integrations(integrations)
13+
—
Free Plan Monthly Email Sends(emails/month)
500
—
G2 Aggregate Rating(out of 5)
4.3/5
—
Built-in E-commerce Features
Limited (abandoned cart via integrations)
—
Paid Plan Email Sending(sends per month)
Capped by contact tier multipliers
—
Integrated CRM & Contact Management
Full CRM suite with advanced segmentation
—
Built-in E-commerce & Monetization
Limited e-commerce via integrations
—
CRM Type
Basic add-on CRM
—
Overage Fees on Paid Plans
Yes - charges per contact/send overages
—
Analytics & Reporting Depth
Comprehensive campaign performance and subscriber insights
—
Entry-Level Paid Plan Price(USD/month)
$20
—
Cost at 10,000 Subscribers(USD/month)
$50-100
—
AI Personalization Engine
Basic personalization features
—
Trigger-Based Automation Workflows
Available but less intuitive setup
—
Automation Workflows on Standard Plan(count)
Limited (up to 5-10 per plan tier)
—
User Interface Modernity(rating)
Legacy interface, steep learning curve
—
CRM Integration
Full native CRM platform integrated
—
Monthly Email Send Limit (Entry Plan)(emails/month)
1,000-5,000
—
Contact List Size Limit (Standard Pricing)(contacts)
Unlimited growth with pro-rated pricing
—
Maximum Monthly Email Limit(emails)
300,000 (based on plan)
—
Maximum Contacts/Recipients(contacts)
Unlimited (with pricing increase)
—
Free Plan Subscriber Capacity(contacts/subscribers)
250 contacts
—
Price Scaling Factor at 5,000 Subscribers(relative cost index)
Steep 3-4x multiplier
—
Global User Base(organizations)
13 million users
—
G2 Review Rating(stars out of 5)
4.3/5 stars
—
Free Plan Contact Capacity(contacts)
500 contacts
—
Lead Scoring Capability
Manual segmentation only
—
Marketing Channels Supported(channels)
Email, basic social
—
2026 Feature Updates(updates)
Standard quarterly updates
—
API Complexity Level
Moderate, marketing-focused
—
Setup Time for Non-Developers(minutes)
10-20 minutes
—
Setup Time for Monetization(minutes)
30+ (payment processor + Mailchimp config)
—
Max Contacts (Starter Plan)(contacts)
500 (free) / 5,000 (paid)
—
Average Implementation Time(weeks)
0.08 months (1 hour)
—
Average Setup Time(days)
0.5-2 hours (no code required)
—
API Setup Time (Developer Hours)(hours)
0.5–1 hour (UI-based)
—
Setup Time (Days)(days)
1 day (no-code signup)
—
Built-in Monetization Tools(features)
None (requires third-party solutions)
—
Free Monthly Email Volume(emails)
Unlimited (with 10k contacts max)
—
Cost per 1,000 Emails (Pay-as-You-Go)(USD)
Not applicable (subscriber-based)
—
Starter Tier Monthly Cost (50k contacts)(USD/month)
$350/month
—
Monetization Revenue Share(percent)
0% (you handle payments)
—
Email Deliverability Rate(percent)
96–98%
—
Monthly Active Users(billion)
12M+ users (2025)
—
Pros & Cons
10 pros·4 cons across both
B
B
Brevo
+5-2
Pros
- Lowest email pricing in industry: unlimited emails at $20/month
- SMS marketing and CRM included in all paid plans
- WhatsApp marketing integration built-in
- Transactional email API with 300,000 emails/month free tier
- No contact overage fees for higher-tier plans
Cons
- Limited automation workflows with 15-step maximum vs competitors' unlimited
- Only 150 integrations vs Mailchimp's 300+, fewer enterprise-level connectors
Mailchimp
+5-2
Pros
- Advanced automation workflows with unlimited steps and conditional branching
- 1,000+ professionally designed email templates with drag-and-drop editor
- 300+ integrations including Shopify, WooCommerce, Salesforce, HubSpot
- Superior deliverability rates: 98.9% average inbox placement
- Best-in-class customer support with 24/7 live chat for paid plans
Cons
- Email pricing increases sharply: $350+/month for 50,000 contacts vs Brevo's $20 flat rate
- SMS and CRM require expensive add-ons ($10-20 SMS credits, separate CRM subscription)
Frequently Asked Questions
5 questions
Brevo is significantly cheaper. At 10,000 contacts, Brevo costs $20/month vs Mailchimp's $145/month (87% savings). Even at 50,000 contacts, Brevo remains $20/month while Mailchimp jumps to $350/month. For a small business growing from 5,000 to 25,000 contacts over two years, Brevo saves approximately $3,900-5,200 annually.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
As an affiliate, we may earn a commission from qualifying purchases at no extra cost to you. Learn more about our affiliate disclosure
Wikipedia
- W
Brevo on Wikipedia (opens in new tab)
All-in-one marketing automation platform combining email, SMS, CRM, and chat in one integrated solution.
- W
Mailchimp on Wikipedia (opens in new tab)
Industry-leading email marketing platform acquired by Intuit, offering advanced automation, extensive templates, and enterprise features.
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