Mailchimp

About Mailchimp

Mailchimp is an email marketing and marketing automation platform founded in 2001 by Ben Chestnut and Dan Kurzius. Originally a bootstrapped email tool for small businesses, Mailchimp expanded into a full marketing platform offering email campaigns, landing pages, social media ads, postcards, and a website builder. Intuit acquired Mailchimp in 2021 for approximately $12 billion. The platform is known for its user-friendly drag-and-drop email builder, audience segmentation, A/B testing, and pre-built automation journeys. Mailchimp serves over 11 million users globally with its freemium model, making it one of the most widely used email marketing tools for small businesses and e-commerce brands. The free plan allows up to 500 contacts and 1,000 emails/month. Paid plans start at $13/month for the Essentials tier. Mailchimp's audience insights, predictive analytics, and e-commerce integrations (especially with Shopify) make it a strong choice for DTC brands looking to grow through email marketing.