software
ConvertKit vs Mailchimp 2026: Free Plan Comparison
ConvertKit offers a significantly more generous free plan (10,000 subscribers vs 250) with unlimited emails, making it ideal for creators, while Mailchimp provides broader marketing features (social media, landing pages, postcards) and deeper automation for established businesses willing to pay.
C(
ConvertKit (Kit)
Creator-focused email marketing platform with unlimited sends, content tools, and commerce features.
Content creators, indie hackers, solopreneurs, and digital product creators who need affordable email marketing with commerce capabilities.
Score63%
VS
Mailchimp
Accessible email marketing and automation platform for small businesses, e-commerce, and creators.
Small to mid-size businesses, e-commerce stores, and marketing teams needing multi-channel campaigns with advanced segmentation and automation.
Score63%
Quick Answer
AI SummaryConvertKit offers a significantly more generous free plan (10,000 subscribers vs 250) with unlimited emails, making it ideal for creators, while Mailchimp provides broader marketing features (social media, landing pages, postcards) and deeper automation for established businesses willing to pay.
Our Verdict
AI-assistedChoose ConvertKit (Kit) if you're a creator or solopreneur who wants a generous free plan, straightforward email marketing, and native commerce features without surprise overage fees. Choose Mailchimp if you're an established business needing comprehensive marketing automation, social media integration, advanced segmentation, and don't mind paying for growth beyond the free tier.
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C
ConvertKit (Kit)
9.3/10
Mailchimp
5.7/10
C
Choose ConvertKit (Kit) if
Best pickContent creators, indie hackers, solopreneurs, and digital product creators who need affordable email marketing with commerce capabilities.
Choose Mailchimp if
Small to mid-size businesses, e-commerce stores, and marketing teams needing multi-channel campaigns with advanced segmentation and automation.
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Key Differences at a Glance
- Free Plan Subscriber Limit:✓ ConvertKit (Kit) wins(10,000 subscribers vs 250 contacts)
- Free Plan Monthly Email Limit:✓ ConvertKit (Kit) wins(Unlimited emails vs 500 emails/month)
- G2 Review Score:✓ ConvertKit (Kit) wins(4.4/5 vs 4.3/5)
Key Facts & Figures
107 numeric metrics compared
| Metric | ConvertKit (Kit) | Mailchimp | Ratio |
|---|---|---|---|
| Free Plan Subscriber Limit(subscribers) | 10,000 | 500 | |
| Free Plan Monthly Email Sends(emails/month) | Unlimited | 500 | — |
| G2 Aggregate Rating(out of 5) | 4.4/5 | 4.3/5 | |
| Marketing Channels Supported(channels) | Email, landing pages, opt-in forms | Email, basic social | |
| Third-Party Integrations(integrations) | Good selection (Zapier, WordPress, Shopify, Stripe) | 300+ (native + Zapier) | — |
| Free Plan Subscriber Capacity(contacts/subscribers) | 10,000 subscribers | 250 contacts | |
| Free Plan Monthly Email Limit(emails) | Unlimited | 1,000 emails/month | — |
| Global User Base(millions) | 600,000 creators | 12+ million users | |
| G2 Review Rating(stars out of 5) | 4.4/5 stars | 4.3/5 stars | |
| Price Scaling Factor at 5,000 Subscribers(relative cost index) | Linear predictable growth | Steep 3-4x multiplier | |
| Core Marketing Channels(channels) | 5 channels | 5 channels | |
| Learning Curve Rating(1-10 scale) | 7 (moderate to high) | 7 (moderate to high) | |
| Starting Price (Monthly)(USD) | $13 (paid) / $0 (free tier) | $13 (paid) / $0 (free tier) | |
| Third-Party Integrations Available(apps) | 1,200+ | 1,200+ | |
| Email Templates(templates) | 300+ (general purpose) | 300+ (general purpose) | |
| Starting Price (Entry Tier)(USD/month) | $13/month | $13/month | |
| Cost at 5,000 Contacts/Profiles(USD/month) | $50-70/month | $50-70/month | |
| Cost at 50,000 Contacts/Profiles(USD/month) | $100/month | $100/month | |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 1,000-5,000 | 1,000-5,000 | |
| Monthly Cost (10,000 contacts)(USD) | $145 | $145 | |
| Setup Time for First Campaign(minutes) | 45 minutes | 45 minutes | |
| Free Plan Contact Capacity(contacts) | 500 contacts | 500 contacts | |
| Setup Time for Non-Developers(minutes) | 10-20 minutes | 10-20 minutes | |
| Maximum Monthly Email Limit(emails) | 300,000 (based on plan) | 300,000 (based on plan) | |
| Starting Price (Paid Plan)(USD/month) | $13/month (Essentials) | $13/month (Essentials) | |
| Maximum Contact Plan(USD/month) | $800/month (100,000 contacts) | $800/month (100,000 contacts) | |
| G2 Award Count(awards) | Transactional email and small business | Transactional email and small business | |
| API Integration Support(integrations) | 1000+ | 1000+ | |
| User-Friendliness Rating(score) | 3.8/5 | 3.8/5 | |
| Max Contacts (Starter Plan)(contacts) | 500 (free) / 5,000 (paid) | 500 (free) / 5,000 (paid) | |
| Average Implementation Time(days) | 0.08 months (1 hour) | 0.08 months (1 hour) | |
| Native CRM Integrations(integrations) | 3 (Salesforce, HubSpot, custom) | 3 (Salesforce, HubSpot, custom) | |
| Starting Monthly Cost(USD) | $20 | $20 | |
| Learning Curve (1=Easy, 5=Difficult)(scale) | 1 (beginner-friendly) | 1 (beginner-friendly) | |
| Pro Plan Monthly Cost (10k subscribers)(USD) | $50 | $50 | |
| Ease of Use Rating(1-5 scale) | 7.8/10 | 7.8/10 | |
| Pre-built Automation Templates(templates) | 300+ | 300+ | |
| Free Tier Subscriber Limit(subscribers) | 500 free contacts | 500 free contacts | |
| Free Monthly Email Volume(emails) | Unlimited (with 10k contacts max) | Unlimited (with 10k contacts max) | |
| Starter Tier Monthly Cost (50k contacts)(USD/month) | $350/month | $350/month | |
| Campaign Template Library(templates) | 500+ | 500+ | |
| API Response Time (p95)(milliseconds) | 250ms | 250ms | |
| Automation Workflow Steps (Free/Starter Tier)(workflows) | Unlimited (standard feature) | Unlimited (standard feature) | |
| Maximum Contacts/Recipients(contacts) | Unlimited (with pricing increase) | Unlimited (with pricing increase) | |
| Entry-Level Monthly Cost(USD) | $0 | $0 | |
| Ecommerce Integrations(integrations) | 13+ | 13+ | |
| API Rate Limit(requests per second) | 10 calls/second | 10 calls/second | |
| Cost at 10,000 Subscribers(USD/month) | $50-100 | $50-100 | |
| Monetization Revenue Share(percent) | 0% (you handle payments) | 0% (you handle payments) | |
| Setup Time for Monetization(minutes) | 30+ (payment processor + Mailchimp config) | 30+ (payment processor + Mailchimp config) | |
| Starting Price(USD/month) | $0 (free tier) or $20 (Pro) | $0 (free tier) or $20 (Pro) | |
| Max Free Tier Contacts(contacts) | 500 | 500 | |
| Email Deliverability Rate(%) | 97.2% | 97.2% | |
| Supported Communication Channels(channels) | 5 (Email, SMS, Social Ads, Landing Pages, Postcards) | 5 (Email, SMS, Social Ads, Landing Pages, Postcards) | |
| Average Setup Time(days) | 1-2 (self-service) | 1-2 (self-service) | |
| Monthly Cost for 5,000 Subscribers(USD) | $70/month | $70/month | |
| Automation Workflows on Standard Plan(count) | Limited (up to 5-10 per plan tier) | Limited (up to 5-10 per plan tier) | |
| SMS Cost Per Message(USD) | $0.01-0.05 per SMS | $0.01-0.05 per SMS | |
| Pre-built Email Templates(count) | 100+ templates | 100+ templates | |
| User Onboarding Time (Average)(hours) | 4-6 weeks | 4-6 weeks | |
| Cost Per 1,000 Emails(USD) | $2–$7 (plan-dependent) | $2–$7 (plan-dependent) | |
| Free Tier Monthly Email Limit(emails/month) | 12,000 | 12,000 | |
| API Setup Time (Developer Hours)(hours) | 0.5–1 hour (UI-based) | 0.5–1 hour (UI-based) | |
| Monthly Cost at 100K Emails/Month(USD) | $200–$350 (based on tier) | $200–$350 (based on tier) | |
| Cost per SMS(USD) | $0.01 (SMS add-on) | $0.01 (SMS add-on) | |
| Free Tier Contact Limit(contacts) | 500 contacts | 500 contacts | |
| SMS Country Coverage(countries) | 45+ countries | 45+ countries | |
| Email Template Library(templates) | 100+ | 100+ | |
| Setup Time (Days)(days) | 1 day (no-code signup) | 1 day (no-code signup) | |
| Uptime SLA(percent) | 99.99% | 99.99% | |
| Monthly Cost (50,000 contacts)(USD) | $350 | $350 | |
| Free Plan Email Contact Limit(contacts) | 500 contacts | 500 contacts | |
| Email Templates Available(templates) | 1,000+ templates | 1,000+ templates | |
| Creator Revenue Share(%) | 0% (SaaS model) | 0% (SaaS model) | |
| Pre-built Automation Workflows(workflows) | 300+ | 300+ | |
| Segmentation Data Points(data fields) | 50+ | 50+ | |
| E-commerce Integrations(platforms) | 50+ | 50+ | |
| Time to First Email Campaign(minutes) | 30-60 minutes | 30-60 minutes | |
| Paid Plan Starting Price(USD/month) | 20 (1K-contact plan) | 20 (1K-contact plan) | |
| Active Publications/Users(millions) | 20M+ users | 20M+ users | |
| Minimum Paid Plan Price(USD/month) | $13 | $13 | |
| Email Templates Library(templates) | 500+ templates including AI-generated | 500+ templates including AI-generated | |
| SMS Marketing Cost(USD/month add-on) | $20 additional per month | $20 additional per month | |
| Lowest Paid Monthly Price(USD) | $20/month | $20/month | |
| Email Templates Included(templates) | 1,000+ templates | 1,000+ templates | |
| Typical Setup Time for New Users(minutes) | 15-20 minutes | 15-20 minutes | |
| Starting Monthly Price(USD) | $20/month | $20/month | |
| Free Plan Contact Limit(contacts) | 500 | 500 | |
| Native Integrations Available(count) | 300+ | 300+ | |
| Entry-Level Paid Plan Price(USD/month) | $20 | $20 | |
| API Request Rate Limit(requests/minute) | 50 | 50 | |
| Average Email Deliverability Rate(%) | 97-98% | 97-98% | |
| Starting Price (Paid Plan)(USD/month) | $30/month | $30/month | |
| Built-in Monetization Features(count) | 0 (Third-party only) | 0 (Third-party only) | |
| E-commerce Platform Connectors(platforms) | 5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others) | 5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others) | |
| Entry-Level Paid Tier Cost(USD/month) | $20 | $20 | |
| Email Marketing Templates(templates) | 1000+ | 1000+ | |
| Average Learning Curve (Days)(days) | 1-3 | 1-3 | |
| Maximum Contact Limit (Paid Plans)(contacts) | 500,000+ | 500,000+ | |
| Multi-Channel Capabilities(channels) | 4 (email, SMS, ads, landing pages) | 4 (email, SMS, ads, landing pages) | |
| Free Tier Contact Capacity(contacts) | 500 | 500 | |
| Free Monthly Email Limit(emails) | 500 | 500 | |
| Cost Per 100k Emails (Paid)(USD) | $200+ (plan dependent) | $200+ (plan dependent) | |
| Setup Time (Minutes to First Email)(minutes) | 5-10 (UI-based) | 5-10 (UI-based) | |
| API Rate Limit (Requests/Second)(requests/sec) | 10 (REST API) | 10 (REST API) | |
| Multi-touch Attribution Models(models) | 1 (last-click only) | 1 (last-click only) | |
| Contact Limit (Entry Plan)(contacts) | 500 (free), unlimited (paid) | 500 (free), unlimited (paid) |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
C(
5ConvertKit (Kit)ConvertKit (Kit) leads1 tie
ConvertKit (Kit)
Attribute
Mailchimp
- 10,000 subscribers(winner)Free Plan Subscriber Limit250 contacts
- Unlimited emails(winner)Free Plan Monthly Email Limit500 emails/month
- 4.4/5(winner)G2 Review Score4.3/5
- Yes (native e-commerce)(winner)Built-in Commerce FeaturesLimited (integrations only)
- Email, landing pages, opt-in formsAdditional Marketing ToolsEmail, landing pages, social media ads, postcards, automation(winner)
- No overage fees(winner)Overage Fees StructureCharges overages on contacts/sends
- Content creators, solopreneursTarget User BaseSmall to mid-size businesses
- Free Plan Subscriber Limit
ConvertKit (Kit)
10,000 subscribers(winner)
Mailchimp
250 contacts
- Free Plan Monthly Email Limit
ConvertKit (Kit)
Unlimited emails(winner)
Mailchimp
500 emails/month
- G2 Review Score
ConvertKit (Kit)
4.4/5(winner)
Mailchimp
4.3/5
- Built-in Commerce Features
ConvertKit (Kit)
Yes (native e-commerce)(winner)
Mailchimp
Limited (integrations only)
- Additional Marketing Tools
ConvertKit (Kit)
Email, landing pages, opt-in forms
Mailchimp
Email, landing pages, social media ads, postcards, automation(winner)
- Overage Fees Structure
ConvertKit (Kit)
No overage fees(winner)
Mailchimp
Charges overages on contacts/sends
- Target User Base
ConvertKit (Kit)
Content creators, solopreneurs
Mailchimp
Small to mid-size businesses
Full Comparison
| Attribute | ConvertKit (Kit) | Mailchimp |
|---|---|---|
| Free Plan Subscriber Limit(subscribers) | 10,000(winner) | 500 |
| Free Plan Monthly Email Limit(emails) | Unlimited | 1,000 emails/month |
| Free Plan Available | Yes (500 contacts) | — |
| Starting Price (Entry Tier)(USD/month) | $13/month | — |
| Cost at 5,000 Contacts/Profiles(USD/month) | $50-70/month | — |
Show 22 more attributesCost at 50,000 Contacts/Profiles(USD/month) $100/month — Monthly Cost (10,000 contacts)(USD) $145 — Starting Price (Paid Plan)(USD/month) $13/month (Essentials) — Maximum Contact Plan(USD/month) $800/month (100,000 contacts) — Free Plan Availability Full-featured free plan — Starting Monthly Cost(USD) $20 — Pro Plan Monthly Cost (10k subscribers)(USD) $50 — Free Tier Subscriber Limit(subscribers) 500 free contacts — Entry-Level Monthly Cost(USD) $0 — Starting Price(USD/month) $0 (free tier) or $20 (Pro) — SMS Delivery Cost(USD per message) Not offered (email-focused) — Voice Call Cost(USD per minute) Not offered — Cost Per 1,000 Emails(USD) $2–$7 (plan-dependent) — Monthly Cost at 100K Emails/Month(USD) $200–$350 (based on tier) — Cost per SMS(USD) $0.01 (SMS add-on) — Monthly Cost (50,000 contacts)(USD) $350 — Free Plan Email Contact Limit(contacts) 500 contacts — Paid Plan Starting Price(USD/month) 20 (1K-contact plan) — Lowest Paid Monthly Price(USD) $20/month — Starting Monthly Price(USD) $20/month — Starting Price (Paid Plan)(USD/month) $30/month — Free Tier Contact Capacity(contacts) 500 — | ||
| Free Plan Monthly Email Sends(emails/month) | Unlimited | 500 |
| G2 Aggregate Rating(out of 5) | 4.4/5(winner) | 4.3/5 |
| Built-in E-commerce Features | Native digital product sales, affiliate tracking, paid newsletter | Limited (abandoned cart via integrations) |
| Paid Plan Email Sending(sends per month) | Unlimited across all plans | Capped by contact tier multipliers |
| Integrated CRM & Contact Management | Basic contact management | Full CRM suite with advanced segmentation |
| Built-in E-commerce & Monetization | Native commerce platform included | Limited e-commerce via integrations |
| CRM Type | Basic add-on CRM | — |
| Marketing Channels Supported(channels) | Email, landing pages, opt-in forms(winner) | Email, basic social |
| Lead Scoring Capability | Manual segmentation only | — |
| Overage Fees on Paid Plans | None - unlimited emails | Yes - charges per contact/send overages |
| Third-Party Integrations(integrations) | Good selection (Zapier, WordPress, Shopify, Stripe) | 300+ (native + Zapier) |
| Core Marketing Channels(channels) | 5 channels | — |
| SMS Marketing Capability(native/addon) | Yes, with international expansion | — |
| Landing Page Builder Access | Free on all plans | — |
| AI Email Generation | Not available | — |
Show 57 more attributesAutomation Complexity Level Basic (Customer Journey Builder) — SMS Marketing Capabilities Full SMS suite with 2026 international expansion — Email Templates(templates) 300+ (general purpose) — Free Plan Email Features Limited core features only — Email Template Design Options(variety level) Extensive design variety and customization — Segmentation Capabilities(trigger types) Standard audience segmentation — Customer Data Integration(depth level) Basic contact data syncing — Native CRM Included No (API integration only) — SMS Marketing Support Yes (added 2026, supports international markets) — Built-in CRM Yes, full CRM suite — Multi-Channel Marketing Email, SMS, landing pages, ads — Free Tier Available Yes (up to 500 contacts) — Automation Features Advanced automation included — Landing Page Builder Yes (drag-and-drop, AI-assisted) — CRM Functionality Full CRM with customer profiles — Lead Scoring Models Available(types) Behavioral segmentation only — Lead Scoring Sophistication(capability level) Basic (list segmentation only) — Automation Workflow Complexity(triggers/conditions) ~5 basic automations — Account-Based Marketing (ABM) Support No — Campaign Template Library(templates) 500+ — Automation Workflow Steps (Free/Starter Tier)(workflows) Unlimited (standard feature) — Max Contacts (Paid Plan)(contacts) Unlimited — Automation Workflows Limited basic sequences — Email Automation Workflows Advanced (conditional, behavioral triggers) — Built-in Payment Processing No (third-party required) — A/B Testing Capability Yes (subject lines, send time) — SMS Marketing Included in paid plans — Max Free Tier Contacts(contacts) 500 — Supported Communication Channels(channels) 5 (Email, SMS, Social Ads, Landing Pages, Postcards) — Pre-built Email Templates(count) 100+ templates — A/B Testing Capabilities Advanced (subject, send time, content) — Bounce Handling & List Cleaning Manual review required — Subscriber Management Features Full CRM with segmentation, tagging, custom fields — Free Tier Contact Limit(contacts) 500 contacts — SMS Country Coverage(countries) 45+ countries — Email Template Library(templates) 100+ — Email Templates Available(templates) 1,000+ templates — CRM Included in Base Plan No (paid add-on) — SMS Marketing Included(availability) Paid add-on — Pre-built Automation Workflows(workflows) 300+ — Segmentation Data Points(data fields) 50+ — Email Templates Library(templates) 500+ templates including AI-generated — E-commerce Integration Quality Advanced abandoned cart, product recommendations, dynamic pricing — Automation Workflows (Free Plan)(workflows) Basic automation on free plan — AI Writing Assistant Advanced AI copywriter with subject line optimization — Email Templates Included(templates) 1,000+ templates — Built-in Webinar Capacity(attendees) Not included — Native E-Commerce Features Limited - basic integration support only — Native Integrations Available(count) 300+ — Mobile App Available Yes - iOS and Android — Lead Scoring Automation Manual only — Multi-Channel Capabilities(channels) 4 (email, SMS, ads, landing pages) — Automation Workflows Included(count) Limited on starter plans — A/B Testing Access(plan tier) Premium+ ($350/month minimum) — Marketing Automation Features(count) Advanced (journey builder, behavioral triggers, A/B testing) — Lead Scoring Not available (segmentation only) — Account-Based Marketing (ABM) No, not available — | ||
| Analytics & Reporting Depth | Creator Pro includes engagement trends, clicks, deliverability, purchases | Comprehensive campaign performance and subscriber insights |
| Multi-touch Attribution Models(models) | 1 (last-click only) | — |
| Free Plan Subscriber Capacity(contacts/subscribers) | 10,000 subscribers(winner) | 250 contacts |
| Price Scaling Factor at 5,000 Subscribers(relative cost index) | Linear predictable growth(winner) | Steep 3-4x multiplier |
| Minimum Paid Plan Price(USD/month) | $13 | — |
| SMS Marketing Cost(USD/month add-on) | $20 additional per month | — |
| Global User Base(millions) | 600,000 creators | 12+ million users(winner) |
| G2 Review Rating(stars out of 5) | 4.4/5 stars(winner) | 4.3/5 stars |
| Learning Curve Rating(1-10 scale) | 7 (moderate to high) | — |
| Learning Curve Difficulty(1-10 scale) | 2/10 (simple) | — |
| Segmentation Depth | Sophisticated data-driven rules | — |
| 24/7 Support Availability | Yes, varies by plan | — |
| Phone Support Availability | Phone support on paid plans only | — |
| Starting Price (Monthly)(USD) | $13 (paid) / $0 (free tier) | — |
| Email Deliverability Testing | A/B testing and design testing (free) | — |
| eCommerce Platform Support(platforms) | More extensive platform coverage | — |
| CRM Integration Capabilities | Basic contact management | — |
| API Integration Support(integrations) | 1000+ | — |
| Native CRM Integrations(integrations) | 3 (Salesforce, HubSpot, custom) | — |
| Ecommerce Integrations(integrations) | 13+ | — |
Show 2 more attributesE-commerce Integrations(platforms) 50+ — Native CRM Integration Requires API/Zapier connectors — | ||
| User Skill Level Required | Beginner-friendly | — |
| Setup Time for First Campaign(minutes) | 45 minutes | — |
| User Learning Curve(hours) | Minimal (intuitive interface) | — |
| User-Friendliness Rating(score) | 3.8/5 | — |
| Learning Curve (1=Easy, 5=Difficult)(scale) | 1 (beginner-friendly) | — |
Show 3 more attributesEase of Use Rating(1-5 scale) 7.8/10 — User Onboarding Time (Average)(hours) 4-6 weeks — Typical Setup Time for New Users(minutes) 15-20 minutes — | ||
| Third-Party Integrations Available(apps) | 1,200+ | — |
| AI Personalization Engine | Basic personalization features | — |
| Trigger-Based Automation Workflows | Available but less intuitive setup | — |
| Automation Workflows on Standard Plan(count) | Limited (up to 5-10 per plan tier) | — |
| User Interface Modernity(rating) | Legacy interface, steep learning curve | — |
| Setup Time (Minutes to First Email)(minutes) | 5-10 (UI-based) | — |
| CRM Integration | Full native CRM platform integrated | — |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 1,000-5,000 | — |
| Contact List Size Limit (Standard Pricing)(contacts) | Unlimited growth with pro-rated pricing | — |
| Maximum Monthly Email Limit(emails) | 300,000 (based on plan) | — |
| Maximum Contacts/Recipients(contacts) | Unlimited (with pricing increase) | — |
| Maximum Contact Limit (Paid Plans)(contacts) | 500,000+ | — |
| Contact Limit (Entry Plan)(contacts) | 500 (free), unlimited (paid) | — |
| Free Plan Contact Capacity(contacts) | 500 contacts | — |
| 2026 Feature Updates(updates) | Standard quarterly updates | — |
| API Complexity Level | Moderate, marketing-focused | — |
| Setup Time for Non-Developers(minutes) | 10-20 minutes | — |
| Setup Time for Monetization(minutes) | 30+ (payment processor + Mailchimp config) | — |
| Time to First Email Campaign(minutes) | 30-60 minutes | — |
| Average Learning Curve (Days)(days) | 1-3 | — |
| Email Template Quality | Modern and professional | — |
| Integration Capabilities(/10) | Third-party integrations | — |
| Native Salesforce CRM Integration | No (Zapier third-party only) | — |
| E-commerce Platform Connectors(platforms) | 5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others) | — |
| G2 Award Count(awards) | Transactional email and small business | — |
| A/B Testing | All paid plans | — |
| Max Contacts (Starter Plan)(contacts) | 500 (free) / 5,000 (paid) | — |
| Average Implementation Time(days) | 0.08 months (1 hour) | — |
| Free Trial Period(days) | Unlimited free tier available | — |
| Customer Support Response Time(minutes) | Email-based, no SLA | — |
| Pre-built Automation Templates(templates) | 300+ | — |
| Automation Workflow Step Limit(steps) | Unlimited steps | — |
| Email Automation Complexity(workflow types) | Advanced (100+ triggers, unlimited branching) | — |
| Free Plan Automation Workflows | Automations available on free plan with customer journey builder | — |
| Built-in Monetization Tools(features) | None (requires third-party solutions) | — |
| Creator Revenue Share(%) | 0% (SaaS model) | — |
| Free Monthly Email Volume(emails) | Unlimited (with 10k contacts max) | — |
| Cost per 1,000 Emails (Pay-as-You-Go)(USD) | Not applicable (subscriber-based) | — |
| Starter Tier Monthly Cost (50k contacts)(USD/month) | $350/month | — |
| Free Monthly Email Limit(emails) | 500 | — |
| Cost Per 100k Emails (Paid)(USD) | $200+ (plan dependent) | — |
| API Response Time (p95)(milliseconds) | 250ms | — |
| Email Deliverability Rate(%) | 97.2% | — |
| API Request Rate Limit(requests/minute) | 50 | — |
| API Rate Limit(requests per second) | 10 calls/second | — |
| Cost at 10,000 Subscribers(USD/month) | $50-100 | — |
| Monetization Revenue Share(percent) | 0% (you handle payments) | — |
| Average Setup Time(days) | 1-2 (self-service) | — |
| API Setup Time (Developer Hours)(hours) | 0.5–1 hour (UI-based) | — |
| Setup Time (Days)(days) | 1 day (no-code signup) | — |
| Monthly Cost for 5,000 Subscribers(USD) | $70/month | — |
| SMS Cost Per Message(USD) | $0.01-0.05 per SMS | — |
| Free Tier Monthly Email Limit(emails/month) | 12,000 | — |
| Free Plan Contact Limit(contacts) | 500 | — |
| Entry-Level Paid Plan Price(USD/month) | $20 | — |
Show 1 more attributeEntry-Level Paid Tier Cost(USD/month) $20 — | ||
| Uptime SLA(percent) | 99.99% | — |
| Monthly Active Users(millions) | 12M+ users (2025) | — |
| Active Publications/Users(millions) | 20M+ users | — |
| Marketing Automation Workflows | Advanced visual builder included | — |
| Built-in Landing Page Builder | Yes (drag-and-drop) | — |
| Contact Management Features | List management only | — |
| Dedicated IP Support | Available at higher tiers | — |
| Average Email Deliverability Rate(%) | 97-98% | — |
| Built-in Monetization Features(count) | 0 (Third-party only) | — |
| Built-in CRM Features | Basic contact segmentation, limited tagging, no pipeline management | — |
| Email Marketing Templates(templates) | 1000+ | — |
| Sales Tools Available | None—email-focused platform only | — |
| API Rate Limit (Requests/Second)(requests/sec) | 10 (REST API) | — |
| Salesforce Integration | Third-party (Zapier) only | — |
CConvertKit (Kit)
MailchimpFree Plan Subscriber Limit(subscribers)
10,000
500
Free Plan Monthly Email Limit(emails)
Unlimited
1,000 emails/month
Free Plan Available
Yes (500 contacts)
—
Starting Price (Entry Tier)(USD/month)
$13/month
—
Cost at 5,000 Contacts/Profiles(USD/month)
$50-70/month
—
Show 22 more attributes
Cost at 50,000 Contacts/Profiles(USD/month)
$100/month
—
Monthly Cost (10,000 contacts)(USD)
$145
—
Starting Price (Paid Plan)(USD/month)
$13/month (Essentials)
—
Maximum Contact Plan(USD/month)
$800/month (100,000 contacts)
—
Free Plan Availability
Full-featured free plan
—
Starting Monthly Cost(USD)
$20
—
Pro Plan Monthly Cost (10k subscribers)(USD)
$50
—
Free Tier Subscriber Limit(subscribers)
500 free contacts
—
Entry-Level Monthly Cost(USD)
$0
—
Starting Price(USD/month)
$0 (free tier) or $20 (Pro)
—
SMS Delivery Cost(USD per message)
Not offered (email-focused)
—
Voice Call Cost(USD per minute)
Not offered
—
Cost Per 1,000 Emails(USD)
$2–$7 (plan-dependent)
—
Monthly Cost at 100K Emails/Month(USD)
$200–$350 (based on tier)
—
Cost per SMS(USD)
$0.01 (SMS add-on)
—
Monthly Cost (50,000 contacts)(USD)
$350
—
Free Plan Email Contact Limit(contacts)
500 contacts
—
Paid Plan Starting Price(USD/month)
20 (1K-contact plan)
—
Lowest Paid Monthly Price(USD)
$20/month
—
Starting Monthly Price(USD)
$20/month
—
Starting Price (Paid Plan)(USD/month)
$30/month
—
Free Tier Contact Capacity(contacts)
500
—
Free Plan Monthly Email Sends(emails/month)
Unlimited
500
G2 Aggregate Rating(out of 5)
4.4/5
4.3/5
Built-in E-commerce Features
Native digital product sales, affiliate tracking, paid newsletter
Limited (abandoned cart via integrations)
Paid Plan Email Sending(sends per month)
Unlimited across all plans
Capped by contact tier multipliers
Integrated CRM & Contact Management
Basic contact management
Full CRM suite with advanced segmentation
Built-in E-commerce & Monetization
Native commerce platform included
Limited e-commerce via integrations
CRM Type
Basic add-on CRM
—
Marketing Channels Supported(channels)
Email, landing pages, opt-in forms
Email, basic social
Lead Scoring Capability
Manual segmentation only
—
Overage Fees on Paid Plans
None - unlimited emails
Yes - charges per contact/send overages
Third-Party Integrations(integrations)
Good selection (Zapier, WordPress, Shopify, Stripe)
300+ (native + Zapier)
Core Marketing Channels(channels)
5 channels
—
SMS Marketing Capability(native/addon)
Yes, with international expansion
—
Landing Page Builder Access
Free on all plans
—
AI Email Generation
Not available
—
Show 57 more attributes
Automation Complexity Level
Basic (Customer Journey Builder)
—
SMS Marketing Capabilities
Full SMS suite with 2026 international expansion
—
Email Templates(templates)
300+ (general purpose)
—
Free Plan Email Features
Limited core features only
—
Email Template Design Options(variety level)
Extensive design variety and customization
—
Segmentation Capabilities(trigger types)
Standard audience segmentation
—
Customer Data Integration(depth level)
Basic contact data syncing
—
Native CRM Included
No (API integration only)
—
SMS Marketing Support
Yes (added 2026, supports international markets)
—
Built-in CRM
Yes, full CRM suite
—
Multi-Channel Marketing
Email, SMS, landing pages, ads
—
Free Tier Available
Yes (up to 500 contacts)
—
Automation Features
Advanced automation included
—
Landing Page Builder
Yes (drag-and-drop, AI-assisted)
—
CRM Functionality
Full CRM with customer profiles
—
Lead Scoring Models Available(types)
Behavioral segmentation only
—
Lead Scoring Sophistication(capability level)
Basic (list segmentation only)
—
Automation Workflow Complexity(triggers/conditions)
~5 basic automations
—
Account-Based Marketing (ABM) Support
No
—
Campaign Template Library(templates)
500+
—
Automation Workflow Steps (Free/Starter Tier)(workflows)
Unlimited (standard feature)
—
Max Contacts (Paid Plan)(contacts)
Unlimited
—
Automation Workflows
Limited basic sequences
—
Email Automation Workflows
Advanced (conditional, behavioral triggers)
—
Built-in Payment Processing
No (third-party required)
—
A/B Testing Capability
Yes (subject lines, send time)
—
SMS Marketing
Included in paid plans
—
Max Free Tier Contacts(contacts)
500
—
Supported Communication Channels(channels)
5 (Email, SMS, Social Ads, Landing Pages, Postcards)
—
Pre-built Email Templates(count)
100+ templates
—
A/B Testing Capabilities
Advanced (subject, send time, content)
—
Bounce Handling & List Cleaning
Manual review required
—
Subscriber Management Features
Full CRM with segmentation, tagging, custom fields
—
Free Tier Contact Limit(contacts)
500 contacts
—
SMS Country Coverage(countries)
45+ countries
—
Email Template Library(templates)
100+
—
Email Templates Available(templates)
1,000+ templates
—
CRM Included in Base Plan
No (paid add-on)
—
SMS Marketing Included(availability)
Paid add-on
—
Pre-built Automation Workflows(workflows)
300+
—
Segmentation Data Points(data fields)
50+
—
Email Templates Library(templates)
500+ templates including AI-generated
—
E-commerce Integration Quality
Advanced abandoned cart, product recommendations, dynamic pricing
—
Automation Workflows (Free Plan)(workflows)
Basic automation on free plan
—
AI Writing Assistant
Advanced AI copywriter with subject line optimization
—
Email Templates Included(templates)
1,000+ templates
—
Built-in Webinar Capacity(attendees)
Not included
—
Native E-Commerce Features
Limited - basic integration support only
—
Native Integrations Available(count)
300+
—
Mobile App Available
Yes - iOS and Android
—
Lead Scoring Automation
Manual only
—
Multi-Channel Capabilities(channels)
4 (email, SMS, ads, landing pages)
—
Automation Workflows Included(count)
Limited on starter plans
—
A/B Testing Access(plan tier)
Premium+ ($350/month minimum)
—
Marketing Automation Features(count)
Advanced (journey builder, behavioral triggers, A/B testing)
—
Lead Scoring
Not available (segmentation only)
—
Account-Based Marketing (ABM)
No, not available
—
Analytics & Reporting Depth
Creator Pro includes engagement trends, clicks, deliverability, purchases
Comprehensive campaign performance and subscriber insights
Multi-touch Attribution Models(models)
1 (last-click only)
—
Free Plan Subscriber Capacity(contacts/subscribers)
10,000 subscribers
250 contacts
Price Scaling Factor at 5,000 Subscribers(relative cost index)
Linear predictable growth
Steep 3-4x multiplier
Minimum Paid Plan Price(USD/month)
$13
—
SMS Marketing Cost(USD/month add-on)
$20 additional per month
—
Global User Base(millions)
600,000 creators
12+ million users
G2 Review Rating(stars out of 5)
4.4/5 stars
4.3/5 stars
Learning Curve Rating(1-10 scale)
7 (moderate to high)
—
Learning Curve Difficulty(1-10 scale)
2/10 (simple)
—
Segmentation Depth
Sophisticated data-driven rules
—
24/7 Support Availability
Yes, varies by plan
—
Phone Support Availability
Phone support on paid plans only
—
Starting Price (Monthly)(USD)
$13 (paid) / $0 (free tier)
—
Email Deliverability Testing
A/B testing and design testing (free)
—
eCommerce Platform Support(platforms)
More extensive platform coverage
—
CRM Integration Capabilities
Basic contact management
—
API Integration Support(integrations)
1000+
—
Native CRM Integrations(integrations)
3 (Salesforce, HubSpot, custom)
—
Ecommerce Integrations(integrations)
13+
—
Show 2 more attributes
E-commerce Integrations(platforms)
50+
—
Native CRM Integration
Requires API/Zapier connectors
—
User Skill Level Required
Beginner-friendly
—
Setup Time for First Campaign(minutes)
45 minutes
—
User Learning Curve(hours)
Minimal (intuitive interface)
—
User-Friendliness Rating(score)
3.8/5
—
Learning Curve (1=Easy, 5=Difficult)(scale)
1 (beginner-friendly)
—
Show 3 more attributes
Ease of Use Rating(1-5 scale)
7.8/10
—
User Onboarding Time (Average)(hours)
4-6 weeks
—
Typical Setup Time for New Users(minutes)
15-20 minutes
—
Third-Party Integrations Available(apps)
1,200+
—
AI Personalization Engine
Basic personalization features
—
Trigger-Based Automation Workflows
Available but less intuitive setup
—
Automation Workflows on Standard Plan(count)
Limited (up to 5-10 per plan tier)
—
User Interface Modernity(rating)
Legacy interface, steep learning curve
—
Setup Time (Minutes to First Email)(minutes)
5-10 (UI-based)
—
CRM Integration
Full native CRM platform integrated
—
Monthly Email Send Limit (Entry Plan)(emails/month)
1,000-5,000
—
Contact List Size Limit (Standard Pricing)(contacts)
Unlimited growth with pro-rated pricing
—
Maximum Monthly Email Limit(emails)
300,000 (based on plan)
—
Maximum Contacts/Recipients(contacts)
Unlimited (with pricing increase)
—
Maximum Contact Limit (Paid Plans)(contacts)
500,000+
—
Contact Limit (Entry Plan)(contacts)
500 (free), unlimited (paid)
—
Free Plan Contact Capacity(contacts)
500 contacts
—
2026 Feature Updates(updates)
Standard quarterly updates
—
API Complexity Level
Moderate, marketing-focused
—
Setup Time for Non-Developers(minutes)
10-20 minutes
—
Setup Time for Monetization(minutes)
30+ (payment processor + Mailchimp config)
—
Time to First Email Campaign(minutes)
30-60 minutes
—
Average Learning Curve (Days)(days)
1-3
—
Email Template Quality
Modern and professional
—
Integration Capabilities(/10)
Third-party integrations
—
Native Salesforce CRM Integration
No (Zapier third-party only)
—
E-commerce Platform Connectors(platforms)
5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others)
—
G2 Award Count(awards)
Transactional email and small business
—
A/B Testing
All paid plans
—
Max Contacts (Starter Plan)(contacts)
500 (free) / 5,000 (paid)
—
Average Implementation Time(days)
0.08 months (1 hour)
—
Free Trial Period(days)
Unlimited free tier available
—
Customer Support Response Time(minutes)
Email-based, no SLA
—
Pre-built Automation Templates(templates)
300+
—
Automation Workflow Step Limit(steps)
Unlimited steps
—
Email Automation Complexity(workflow types)
Advanced (100+ triggers, unlimited branching)
—
Free Plan Automation Workflows
Automations available on free plan with customer journey builder
—
Built-in Monetization Tools(features)
None (requires third-party solutions)
—
Creator Revenue Share(%)
0% (SaaS model)
—
Free Monthly Email Volume(emails)
Unlimited (with 10k contacts max)
—
Cost per 1,000 Emails (Pay-as-You-Go)(USD)
Not applicable (subscriber-based)
—
Starter Tier Monthly Cost (50k contacts)(USD/month)
$350/month
—
Free Monthly Email Limit(emails)
500
—
Cost Per 100k Emails (Paid)(USD)
$200+ (plan dependent)
—
API Response Time (p95)(milliseconds)
250ms
—
Email Deliverability Rate(%)
97.2%
—
API Request Rate Limit(requests/minute)
50
—
API Rate Limit(requests per second)
10 calls/second
—
Cost at 10,000 Subscribers(USD/month)
$50-100
—
Monetization Revenue Share(percent)
0% (you handle payments)
—
Average Setup Time(days)
1-2 (self-service)
—
API Setup Time (Developer Hours)(hours)
0.5–1 hour (UI-based)
—
Setup Time (Days)(days)
1 day (no-code signup)
—
Monthly Cost for 5,000 Subscribers(USD)
$70/month
—
SMS Cost Per Message(USD)
$0.01-0.05 per SMS
—
Free Tier Monthly Email Limit(emails/month)
12,000
—
Free Plan Contact Limit(contacts)
500
—
Entry-Level Paid Plan Price(USD/month)
$20
—
Show 1 more attribute
Entry-Level Paid Tier Cost(USD/month)
$20
—
Uptime SLA(percent)
99.99%
—
Monthly Active Users(millions)
12M+ users (2025)
—
Active Publications/Users(millions)
20M+ users
—
Marketing Automation Workflows
Advanced visual builder included
—
Built-in Landing Page Builder
Yes (drag-and-drop)
—
Contact Management Features
List management only
—
Dedicated IP Support
Available at higher tiers
—
Average Email Deliverability Rate(%)
97-98%
—
Built-in Monetization Features(count)
0 (Third-party only)
—
Built-in CRM Features
Basic contact segmentation, limited tagging, no pipeline management
—
Email Marketing Templates(templates)
1000+
—
Sales Tools Available
None—email-focused platform only
—
API Rate Limit (Requests/Second)(requests/sec)
10 (REST API)
—
Salesforce Integration
Third-party (Zapier) only
—
Pros & Cons
10 pros·6 cons across both
C(
C(
ConvertKit (Kit)
+5-3
Pros
- 10,000 free subscriber limit vs Mailchimp's 250 (40x larger)
- Unlimited monthly emails on all plans including free
- Built-in e-commerce and digital product sales features
- No overage fees regardless of list size
- Creator-focused UI with simplified template options (starting points and classic templates)
Cons
- Limited marketing features beyond email (no social media ads, postcards, or SMS)
- Fewer third-party integrations compared to Mailchimp's extensive library
- Less advanced automation workflows for complex multi-touch campaigns
Mailchimp
+5-3
Pros
- Comprehensive marketing suite: email, social ads, landing pages, postcards, and SMS
- Advanced automation and multi-channel workflows for complex campaigns
- Extensive third-party integrations and API access
- Superior contract and project management for managing multiple email addresses/purposes
- Better for e-commerce businesses with abandoned cart and product recommendation automation
Cons
- Free plan limited to 250 contacts and 500 emails/month (restrictive for growing lists)
- Aggressive overage charges beyond contact/send limits on paid plans
- Recent pricing increases and free plan reductions have frustrated long-time users
Frequently Asked Questions
5 questions
ConvertKit's free plan is dramatically more generous: it supports 10,000 subscribers with unlimited emails per month, compared to Mailchimp's 250 contacts with only 500 emails/month. This means ConvertKit's free plan is 40x larger and has no send limits, making it ideal for creators testing email marketing without paying.
Resources & Learn More
Curated sources to dive deeper
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