Email marketing and automation platform focused on newsletters and subscriber management.
Small businesses and solopreneurs focused on email newsletters and customer relationship building through email
All-in-one marketing automation platform with email, CRM, landing pages, and customer management.
Growing businesses and enterprises needing integrated marketing automation, CRM, and multi-channel campaigns beyond email
AWeber specializes in email newsletters and automation with subscriber-based pricing starting at $15/month, while Mailchimp offers broader marketing automation, CRM features, and landing pages with plans from $9/month. Mailchimp provides more comprehensive marketing tools, whereas AWeber excels in focused email campaign management.
Mailchimp is the better choice for businesses seeking comprehensive marketing automation, CRM capabilities, and landing pages, with a more affordable entry point. AWeber excels for companies focused primarily on email newsletters and customer follow-ups who value simplicity and ease of use. The optimal choice depends on whether you need specialized email tools or a broader marketing platform.
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Small businesses and solopreneurs focused on email newsletters and customer relationship building through email
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| Metric | AWeber | Mailchimp | Diff |
|---|---|---|---|
| Starting Monthly Price(USD) | $15/month | $9/month | +67% |
| API Integration Support(integrations) | 500+ | 1000+ | -50% |
| User-Friendliness Rating(score) | 4.3/5 |
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Choose Mailchimp if
Growing businesses and enterprises needing integrated marketing automation, CRM, and multi-channel campaigns beyond email
| 3.8/5 |
| +13% |
| Core Marketing Channels(channels) | 5 channels | 5 channels | — |
| Learning Curve Rating(difficulty (1-10)) | 7 (moderate to high) | 7 (moderate to high) | — |
| Starting Price (Monthly)(USD) | $0-$20 | $0-$20 | — |
| Free Plan Subscriber Limit(contacts) | 250 | 250 | — |
| Free Plan Monthly Email Sends(emails/month) | 500 | 500 | — |
| G2 Aggregate Rating(out of 5) | 4.3/5 | 4.3/5 | — |
| Third-Party Integrations(score/10) | Extensive library with 300+ native integrations | Extensive library with 300+ native integrations | — |
| Entry-Level Paid Plan Price(USD/month) | $20 | $20 | — |
| Third-Party Integrations Available(integrations) | 1,200+ | 1,200+ | — |
| Email Templates(count) | 200+ | 200+ | — |
| Starting Price (Entry Tier)(USD/month) | $13/month | $13/month | — |
| Cost at 5,000 Contacts/Profiles(USD/month) | $50-70/month | $50-70/month | — |
| Cost at 50,000 Contacts/Profiles(USD/month) | $100/month | $100/month | — |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 1,000-5,000 | 1,000-5,000 | — |
| Monthly Cost (10,000 contacts)(USD) | $100 | $100 | — |
| Setup Time for First Campaign(hours) | 1-2 hours | 1-2 hours | — |
| Free Plan Subscriber Capacity(contacts/subscribers) | 250 contacts | 250 contacts | — |
| Free Plan Monthly Email Limit(emails) | 1,000 emails/month | 1,000 emails/month | — |
| Global User Base(millions of users) | 13 million users | 13 million users | — |
| G2 Review Rating(stars out of 5) | 4.3/5 stars | 4.3/5 stars | — |
| Price Scaling Factor at 5,000 Subscribers(relative cost index) | Steep 3-4x multiplier | Steep 3-4x multiplier | — |
| Free Plan Contact Capacity(contacts) | 500 contacts | 500 contacts | — |
| Marketing Channels Supported(channels) | Email, basic social | Email, basic social | — |
| Email Deliverability Rate(%) | 97.2% | 97.2% | — |
| Free Plan Contact Limit(contacts) | 500 | 500 | — |
| Setup Time for Non-Developers(minutes) | 10-20 minutes | 10-20 minutes | — |
| Maximum Monthly Email Limit(emails) | 300,000 (based on plan) | 300,000 (based on plan) | — |
| Starting Price (Paid Plan)(USD/month) | $13/month (Essentials) | $13/month (Essentials) | — |
| Maximum Contact Plan(USD/month) | $800/month (100,000 contacts) | $800/month (100,000 contacts) | — |
| G2 Award Count(awards) | Transactional email and small business | Transactional email and small business | — |
All figures sourced from publicly available data. Last updated May 2026.
AWeber
Email newsletters and follow-ups
Mailchimp
Comprehensive marketing automation and CRM🏆
AWeber
$15/month for 500 subscribers
Mailchimp
$9/month (free tier also available)🏆
AWeber
Limited or no native landing pages
Mailchimp
Built-in landing page builder included🏆
AWeber
Basic contact management
Mailchimp
Full CRM functionality with customer profiles🏆
AWeber
Available on higher plans
Mailchimp
Included across all paid plans🏆
AWeber
Good automation capabilities
Mailchimp
Advanced multi-step automation workflows🏆
AWeber
Intuitive interface for email focus🏆
Mailchimp
Steeper learning curve due to feature breadth
AWeber
Subscriber-based scaling
Mailchimp
Subscriber-based with free tier option
AWeber is better for email-focused beginners due to its simpler, more intuitive interface. Mailchimp offers a free tier that's excellent for testing, but its broader feature set creates a steeper learning curve for complete beginners.
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| Attribute | AWeber | |
|---|---|---|
| Starting Monthly Price(USD) | $15/month | $9/month |
| Free Tier Available | No | Yes (up to 500 contacts) |
| Free Plan Available | Yes, up to 500 contacts | — |
| Starting Price (Monthly)(USD) | $0-$20 | — |
| Starting Price (Entry Tier)(USD/month) | $13/month | — |
Show 6 more attributesCost at 5,000 Contacts/Profiles(USD/month) $50-70/month — Cost at 50,000 Contacts/Profiles(USD/month) $100/month — Monthly Cost (10,000 contacts)(USD) $100 — Starting Price (Paid Plan)(USD/month) $13/month (Essentials) — Maximum Contact Plan(USD/month) $800/month (100,000 contacts) — Free Plan Availability Full-featured free plan — | ||
| Email Automation Workflows | Good (basic to advanced sequences) | Advanced (multi-step journeys) |
| Landing Page Builder | Not included | Included |
| CRM Functionality | Basic contact management | Full CRM with customer profiles |
| Core Marketing Channels(channels) | 5 channels | — |
| SMS Marketing Capability | Yes, with international expansion | — |
Show 14 more attributesLanding Page Builder Access Free on all plans — AI Email Generation Not available — SMS Marketing Capabilities Full SMS suite with 2026 international expansion — Email Templates(count) 200+ — Free Plan Email Features Limited core features only — Email Template Design Options(variety level) Extensive design variety and customization — Segmentation Capabilities(sophistication level) Standard audience segmentation — Customer Data Integration(depth level) Basic contact data syncing — Native CRM Included No (API integration only) — SMS Marketing Support Yes (added 2026, supports international markets) — Automation Workflow Complexity(sophistication level) Basic linear automation sequences — Built-in CRM Yes, full CRM suite — Multi-Channel Marketing Email, SMS, landing pages, ads — Automation Features Advanced automation included — | ||
| API Integration Support(integrations) | 500+ | 1000+ |
| eCommerce Platform Support(platforms) | More extensive platform coverage | — |
| CRM Integration Capabilities | Basic contact management | — |
| A/B Testing | Higher tier plans only | All paid plans |
| User-Friendliness Rating(score) | 4.3/5 | 3.8/5 |
| User Skill Level Required | Beginner-friendly | — |
| Setup Time for First Campaign(hours) | 1-2 hours | — |
| User Learning Curve(difficulty level) | Minimal (intuitive interface) | — |
| Setup Time for Non-Developers(minutes) | 10-20 minutes | — |
| Learning Curve Rating(difficulty (1-10)) | 7 (moderate to high) | — |
| Segmentation Depth | Sophisticated data-driven rules | — |
| 24/7 Support Availability | Yes, varies by plan | — |
| Automation Complexity Level | Basic (Customer Journey Builder) | — |
| Email Deliverability Testing | A/B testing and design testing (free) | — |
| Free Plan Subscriber Limit(contacts) | 250 | — |
| Free Plan Monthly Email Sends(emails/month) | 500 | — |
| G2 Aggregate Rating(out of 5) | 4.3/5 | — |
| Built-in E-commerce Features | Limited (abandoned cart via integrations) | — |
| Paid Plan Email Sending(sends per month) | Capped by contact tier multipliers | — |
| Integrated CRM & Contact Management | Full CRM suite with advanced segmentation | — |
| Built-in E-commerce & Monetization | Limited e-commerce via integrations | — |
| CRM Type | Basic add-on CRM | — |
| Overage Fees on Paid Plans | Yes - charges per contact/send overages | — |
| Third-Party Integrations(score/10) | Extensive library with 300+ native integrations | — |
| Analytics & Reporting Depth | Comprehensive campaign performance and subscriber insights | — |
| Entry-Level Paid Plan Price(USD/month) | $20 | — |
| Free Plan Contact Limit(contacts) | 500 | — |
| Third-Party Integrations Available(integrations) | 1,200+ | — |
| AI Personalization Engine | Basic personalization features | — |
| Trigger-Based Automation Workflows | Available but less intuitive setup | — |
| User Interface Modernity(rating) | Legacy interface, steep learning curve | — |
| CRM Integration | Full native CRM platform integrated | — |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 1,000-5,000 | — |
| Contact List Size Limit (Standard Pricing)(contacts) | Unlimited growth with pro-rated pricing | — |
| Maximum Monthly Email Limit(emails) | 300,000 (based on plan) | — |
| Free Plan Subscriber Capacity(contacts/subscribers) | 250 contacts | — |
| Price Scaling Factor at 5,000 Subscribers(relative cost index) | Steep 3-4x multiplier | — |
| Free Plan Monthly Email Limit(emails) | 1,000 emails/month | — |
| Free Plan Contact Capacity(contacts) | 500 contacts | — |
| Global User Base(millions of users) | 13 million users | — |
| G2 Review Rating(stars out of 5) | 4.3/5 stars | — |
| Lead Scoring Capability | Manual segmentation only | — |
| Marketing Channels Supported(channels) | Email, basic social | — |
| 2026 Feature Updates(updates) | Standard quarterly updates | — |
| Email Deliverability Rate(%) | 97.2% | — |
| API Complexity Level | Moderate, marketing-focused | — |
| Email Template Quality | Modern and professional | — |
| Integration Capabilities(/10) | Third-party integrations | — |
| G2 Award Count(awards) | Transactional email and small business | — |
Side-by-side comparison of numeric attributes