Which platform is better for a small business just starting with email marketing?

Mailchimp is better for small businesses prioritizing simplicity and cost. It has an intuitive interface, quick setup (often within hours), and straightforward email tools. However, if you anticipate needing CRM features and more sophisticated automation as you grow, HubSpot's free plan is worth exploring despite the steeper learning curve.

Can I use HubSpot or Mailchimp for free indefinitely?

Yes, both offer free plans indefinitely with limits. HubSpot's free plan includes 500 contacts and 2,000 emails/month. Mailchimp's free plan includes 500 contacts and 1,000 emails/month. However, once you exceed these limits or need advanced features, you'll need to upgrade to a paid plan.

Does Mailchimp have CRM functionality like HubSpot?

Mailchimp has a basic CRM add-on, but it operates separately from the email platform and lacks the unified data model that HubSpot provides. HubSpot's CRM is native and fully integrated, making it superior for businesses needing advanced lead tracking, scoring, and pipeline management.

Which platform has better email deliverability rates?

Both HubSpot and Mailchimp maintain strong email deliverability rates (typically 95%+). Mailchimp has a strong reputation for email deliverability among small businesses. HubSpot's rates are equally robust, but since it's a broader platform, email is just one of many channels—making Mailchimp's email-first focus potentially advantageous for pure email campaigns.

Can HubSpot and Mailchimp integrate with other business tools?

Both platforms offer extensive integrations. HubSpot integrates with 1,000+ apps and has native support for major tools like Salesforce, Shopify, and WordPress. Mailchimp integrates with popular platforms including Shopify, WooCommerce, and WordPress. HubSpot's integrations are more comprehensive due to its broader ecosystem.

HubSpot vs Mailchimp

Updated May 11, 2026

HubSpot

Full-featured CRM and marketing automation platform with unified data model

Growing businesses, marketing teams, and enterprises requiring integrated CRM with advanced marketing automation

Check Price

Mailchimp

Simplified email marketing platform with basic CRM and audience management

Small businesses, solopreneurs, and organizations focused primarily on email marketing without complex automation needs

Check Price

Short Answer

HubSpot is a comprehensive CRM and marketing automation platform with advanced features for complex campaigns, while Mailchimp is a streamlined email marketing tool designed for simplicity and affordability. HubSpot offers 2,000 free monthly emails vs Mailchimp's 1,000, and includes integrated CRM functionality that Mailchimp lacks.

Our Verdict

Choose HubSpot if you need a unified CRM platform, advanced lead scoring, multi-channel marketing automation, and complex campaign tracking—ideal for growing businesses with sophisticated marketing needs. Choose Mailchimp if you prioritize simplicity, affordability, straightforward email marketing, and quick setup without the overhead of a full marketing automation platform.

HubSpot8.8

6.3Mailchimp

Choose HubSpot if

Growing businesses, marketing teams, and enterprises requiring integrated CRM with advanced marketing automation

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Key Differences at a Glance

🧠

Free Plan Email Volume: HubSpot wins (2,000 emails/month vs 1,000 emails/month)

🔹

Primary Focus: HubSpot wins (Full CRM + Marketing Automation Platform vs Email Marketing & Basic CRM)

🔹

Free Plan Contact Limit: 500 contacts vs 500 contacts

See all 7 differences

Key Facts & Figures

Metric	HubSpot	Mailchimp	Diff
Base CRM Pricing (per user/month)(USD)	$45-120	—	—
Marketing Automation Cost (separate)(USD/month)	Included	—	—
Enterprise Customization Depth(scale 1-10)	6/10	—	—
Implementation Timeline(weeks (average))	4-8 weeks	—	—

Key Differences

HubSpot

Attribute

Mailchimp

2,000 emails/month🏆

Free Plan Email Volume

1,000 emails/month

Full CRM + Marketing Automation Platform🏆

Primary Focus

Email Marketing & Basic CRM

500 contacts

Free Plan Contact Limit

500 contacts

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Full Comparison

Attribute	HubSpot	Mailchimp

Base CRM Pricing (per user/month)(USD)	$45-120	—
Marketing Automation Cost (separate)(USD/month)	Included	—
Starting Price (Annual Billing)(USD/user/month)	$20+	—
Starting Price (per user/month, billed annually)(USD)	$20	—
Professional Tier Price (per user/month)(USD)	$100	—
Show 10 more attributes Starter Plan Monthly Price(USD) $20/month — Mid-Tier Plan Monthly Price(USD) $100-120/month — Enterprise Plan Monthly Price(USD) $890/month — Monthly Cost (10,000 contacts)(USD) $45 $100 Free Plan Availability No (14-day trial only, limited features) Yes (up to 500 contacts, all core features) Free Plan Available Yes, up to 500 contacts — Starting Price (Monthly)(USD) $0-$20 — Starting Price (Entry Tier)(USD/month) $13/month — Cost at 5,000 Contacts/Profiles(USD/month) $50-70/month — Cost at 50,000 Contacts/Profiles(USD/month) $100/month —

AI Agent Availability	All tiers (Breeze)	—
Multi-Cloud AI Orchestration	Limited	—

Native Marketing Features	Full suite (email, automation, journeys)	—
Free Tier Contacts Limit(contacts)	15 million (unlimited practical)	—
Native Marketing Automation Tools(count)	Comprehensive (email, lead scoring, workflows, forms, landing pages)	—
Integrated Customer Service Module(boolean)	Yes (Service Hub)	—
Pipeline Visualization & Deal Tracking(quality rating)	Functional (secondary focus)	—
Show 20 more attributes Activity Tracking per Contact(unlimited) Activity logging available — Core Modules Included(count) 6+ (CRM, Marketing, Sales, Service, Content, Operations) — Pipeline Visualization Quality Good secondary feature — Included Core Hubs(count) 4 (Sales, Marketing, Service, CMS) — Unlimited Automation Available From(USD/month) $800+/month — Minimum Contact Threshold (Starter)(contacts) Unlimited contacts — Email Automation Workflows Advanced (complex logic, unlimited sequences, lead scoring) Basic (simple triggers, 3-5 step sequences) Native CRM Included Yes (full CRM with sales pipeline, contact scoring) No (API integration only) Landing Page Builder Yes (drag-and-drop, mobile-responsive, A/B testing) Yes (drag-and-drop, mobile-responsive) SMS Marketing Support Yes (available but less prominent) Yes (added 2026, supports international markets) Core Marketing Channels(channels) 5 channels — SMS Marketing Capability Yes, with international expansion — Landing Page Builder Access Free on all plans — AI Email Generation Not available — SMS Marketing Capabilities Full SMS suite with 2026 international expansion — Email Templates(count) 200+ — Free Plan Email Features Limited core features only — Email Template Design Options(variety level) Extensive design variety and customization — Segmentation Capabilities(sophistication level) Standard audience segmentation — Customer Data Integration(depth level) Basic contact data syncing —

Enterprise Customization Depth(scale 1-10)	6/10	—

Implementation Timeline(weeks (average))	4-8 weeks	—

Monthly Cost (50-person team, full suite)(USD)	$8,000-12,000	—

Onboarding Time to First Sales Activity(hours)	24-72 hours	—
User Interface Modernity(rating)	Legacy interface, steep learning curve	—

Latest Major Update (2026)(feature focus)	UI Extensions, expanded API capabilities, object settings navigation	—
2026 Feature Updates(updates)	13 new features + 86 enhancements (Spring 2026)	Standard quarterly updates

Customer Rating(stars out of 5)	4.4 stars	—
Number of Reviews(count)	460 reviews	—

Implementation Complexity	High - requires training	—
Learning Curve Rating(difficulty (1-10))	7 (moderate to high)	—

Free Trial Availability	14-day free trial	—

Email Deliverability Rate(%)	77.7%	—

Customer Review Parity(rating)	Nearly identical ratings	—

Setup Time for First Campaign(hours)	1-2 weeks	1-2 hours
User Learning Curve(difficulty level)	Steep (comprehensive platform)	Minimal (intuitive interface)
User Skill Level Required	Beginner-friendly	—

Contact List Size Limit (Standard Pricing)(contacts)	Unlimited growth with pro-rated pricing	Unlimited growth with pro-rated pricing

Gartner Peer Insights Rating(out of 5)	4.5	—

Free Plan Monthly Email Limit(emails)	2,000 emails/month	1,000 emails/month
Free Plan Contact Capacity(contacts)	500 contacts	500 contacts

CRM Type	Native unified CRM	Basic add-on CRM
Built-in E-commerce Features	Limited (abandoned cart via integrations)	—
Paid Plan Email Sending(sends per month)	Capped by contact tier multipliers	—
Integrated CRM & Contact Management	Full CRM suite with advanced segmentation	—
Built-in E-commerce & Monetization	Limited e-commerce via integrations	—

Lead Scoring Capability	Advanced behavioral & predictive scoring	Manual segmentation only
Marketing Channels Supported(channels)	Email, SMS, social, landing pages, ads	Email, basic social
Automation Workflow Complexity	Complex multi-step workflows with conditions	Basic linear automation sequences

Segmentation Depth	Sophisticated data-driven rules	—

24/7 Support Availability	Yes, varies by plan	—

Automation Complexity Level	Basic (Customer Journey Builder)	—

Email Deliverability Testing	A/B testing and design testing (free)	—

eCommerce Platform Support(platforms)	More extensive platform coverage	—
CRM Integration Capabilities	Basic contact management	—

Free Plan Subscriber Limit(contacts)	250	—

Free Plan Monthly Email Sends(emails/month)	500	—

G2 Aggregate Rating(out of 5)	4.3/5	—

Overage Fees on Paid Plans	Yes - charges per contact/send overages	—

Third-Party Integrations(score/10)	Extensive library with 300+ native integrations	—

Analytics & Reporting Depth	Comprehensive campaign performance and subscriber insights	—

Free Plan Contact Limit(contacts)	250 (as of 2026)	—
Entry-Level Paid Plan Price(USD/month)	$20	—

Third-Party Integrations Available(integrations)	1,200+	—
CRM Integration	Full native CRM platform integrated	—

AI Personalization Engine	Basic personalization features	—
Trigger-Based Automation Workflows	Available but less intuitive setup	—

Monthly Email Send Limit (Entry Plan)(emails/month)	1,000-5,000	—

Free Plan Subscriber Capacity(contacts/subscribers)	250 contacts	—
Price Scaling Factor at 5,000 Subscribers(relative cost index)	Steep 3-4x multiplier	—

Global User Base(millions of users)	13 million users	—

G2 Review Rating(stars out of 5)	4.3/5 stars	—

HubSpot

Mailchimp

Base CRM Pricing (per user/month)(USD)

$45-120

—

Marketing Automation Cost (separate)(USD/month)

Included

—

Starting Price (Annual Billing)(USD/user/month)

$20+

—

Starting Price (per user/month, billed annually)(USD)

$20

—

Professional Tier Price (per user/month)(USD)

$100

—

Show 10 more attributes

Starter Plan Monthly Price(USD)

$20/month

—

Mid-Tier Plan Monthly Price(USD)

$100-120/month

—

Enterprise Plan Monthly Price(USD)

$890/month

—

Monthly Cost (10,000 contacts)(USD)

$45

$100

Free Plan Availability

No (14-day trial only, limited features)

Yes (up to 500 contacts, all core features)

Free Plan Available

Yes, up to 500 contacts

—

Starting Price (Monthly)(USD)

$0-$20

—

Starting Price (Entry Tier)(USD/month)

$13/month

—

Cost at 5,000 Contacts/Profiles(USD/month)

$50-70/month

—

Cost at 50,000 Contacts/Profiles(USD/month)

$100/month

—

AI Agent Availability

All tiers (Breeze)

—

Multi-Cloud AI Orchestration

Limited

—

Native Marketing Features

Full suite (email, automation, journeys)

—

Free Tier Contacts Limit(contacts)

15 million (unlimited practical)

—

Native Marketing Automation Tools(count)

Comprehensive (email, lead scoring, workflows, forms, landing pages)

—

Integrated Customer Service Module(boolean)

Yes (Service Hub)

—

Pipeline Visualization & Deal Tracking(quality rating)

Functional (secondary focus)

—

Show 20 more attributes

Activity Tracking per Contact(unlimited)

Activity logging available

—

Core Modules Included(count)

6+ (CRM, Marketing, Sales, Service, Content, Operations)

—

Pipeline Visualization Quality

Good secondary feature

—

Included Core Hubs(count)

4 (Sales, Marketing, Service, CMS)

—

Unlimited Automation Available From(USD/month)

$800+/month

—

Minimum Contact Threshold (Starter)(contacts)

Unlimited contacts

—

Email Automation Workflows

Advanced (complex logic, unlimited sequences, lead scoring)

Basic (simple triggers, 3-5 step sequences)

Native CRM Included

Yes (full CRM with sales pipeline, contact scoring)

No (API integration only)

Landing Page Builder

Yes (drag-and-drop, mobile-responsive, A/B testing)

Yes (drag-and-drop, mobile-responsive)

SMS Marketing Support

Yes (available but less prominent)

Yes (added 2026, supports international markets)

Core Marketing Channels(channels)

5 channels

—

SMS Marketing Capability

Yes, with international expansion

—

Landing Page Builder Access

Free on all plans

—

AI Email Generation

Not available

—

SMS Marketing Capabilities

Full SMS suite with 2026 international expansion

—

Email Templates(count)

200+

—

Free Plan Email Features

Limited core features only

—

Email Template Design Options(variety level)

Extensive design variety and customization

—

Segmentation Capabilities(sophistication level)

Standard audience segmentation

—

Customer Data Integration(depth level)

Basic contact data syncing

—

Enterprise Customization Depth(scale 1-10)

6/10

—

Implementation Timeline(weeks (average))

4-8 weeks

—

Monthly Cost (50-person team, full suite)(USD)

$8,000-12,000

—

Onboarding Time to First Sales Activity(hours)

24-72 hours

—

User Interface Modernity(rating)

Legacy interface, steep learning curve

—

Latest Major Update (2026)(feature focus)

UI Extensions, expanded API capabilities, object settings navigation

—

2026 Feature Updates(updates)

13 new features + 86 enhancements (Spring 2026)

Standard quarterly updates

Customer Rating(stars out of 5)

4.4 stars

—

Number of Reviews(count)

460 reviews

—

Implementation Complexity

High - requires training

—

Learning Curve Rating(difficulty (1-10))

7 (moderate to high)

—

Free Trial Availability

14-day free trial

—

Email Deliverability Rate(%)

77.7%

—

Customer Review Parity(rating)

Nearly identical ratings

—

Setup Time for First Campaign(hours)

1-2 weeks

1-2 hours

User Learning Curve(difficulty level)

Steep (comprehensive platform)

Minimal (intuitive interface)

User Skill Level Required

Beginner-friendly

—

Contact List Size Limit (Standard Pricing)(contacts)

Unlimited growth with pro-rated pricing

Gartner Peer Insights Rating(out of 5)

4.5

—

Free Plan Monthly Email Limit(emails)

2,000 emails/month

1,000 emails/month

Free Plan Contact Capacity(contacts)

500 contacts

CRM Type

Native unified CRM

Basic add-on CRM

Built-in E-commerce Features

Limited (abandoned cart via integrations)

—

Paid Plan Email Sending(sends per month)

Capped by contact tier multipliers

—

Integrated CRM & Contact Management

Full CRM suite with advanced segmentation

—

Built-in E-commerce & Monetization

Limited e-commerce via integrations

—

Lead Scoring Capability

Advanced behavioral & predictive scoring

Manual segmentation only

Marketing Channels Supported(channels)

Email, SMS, social, landing pages, ads

Email, basic social

Automation Workflow Complexity

Complex multi-step workflows with conditions

Basic linear automation sequences

Segmentation Depth

Sophisticated data-driven rules

—

24/7 Support Availability

Yes, varies by plan

—

Automation Complexity Level

Basic (Customer Journey Builder)

—

Email Deliverability Testing

A/B testing and design testing (free)

—

eCommerce Platform Support(platforms)

More extensive platform coverage

—

CRM Integration Capabilities

Basic contact management

—

Free Plan Subscriber Limit(contacts)

250

—

Free Plan Monthly Email Sends(emails/month)

500

—

G2 Aggregate Rating(out of 5)

4.3/5

—

Overage Fees on Paid Plans

Yes - charges per contact/send overages

—

Third-Party Integrations(score/10)

Extensive library with 300+ native integrations

—

Analytics & Reporting Depth

Comprehensive campaign performance and subscriber insights

—

Free Plan Contact Limit(contacts)

250 (as of 2026)

—

Entry-Level Paid Plan Price(USD/month)

$20

—

Third-Party Integrations Available(integrations)

1,200+

—

CRM Integration

Full native CRM platform integrated

—

AI Personalization Engine

Basic personalization features

—

Trigger-Based Automation Workflows

Available but less intuitive setup

—

Monthly Email Send Limit (Entry Plan)(emails/month)

1,000-5,000

—

Free Plan Subscriber Capacity(contacts/subscribers)

250 contacts

—

Price Scaling Factor at 5,000 Subscribers(relative cost index)

Steep 3-4x multiplier

—

Global User Base(millions of users)

13 million users

—

G2 Review Rating(stars out of 5)

4.3/5 stars

—

Full Comparison

Attribute	HubSpot	Mailchimp

Base CRM Pricing (per user/month)(USD)	$45-120	—
Marketing Automation Cost (separate)(USD/month)	Included	—
Starting Price (Annual Billing)(USD/user/month)	$20+	—
Starting Price (per user/month, billed annually)(USD)	$20	—
Professional Tier Price (per user/month)(USD)	$100	—
Show 10 more attributes Starter Plan Monthly Price(USD) $20/month — Mid-Tier Plan Monthly Price(USD) $100-120/month — Enterprise Plan Monthly Price(USD) $890/month — Monthly Cost (10,000 contacts)(USD) $45 $100 Free Plan Availability No (14-day trial only, limited features) Yes (up to 500 contacts, all core features) Free Plan Available Yes, up to 500 contacts — Starting Price (Monthly)(USD) $0-$20 — Starting Price (Entry Tier)(USD/month) $13/month — Cost at 5,000 Contacts/Profiles(USD/month) $50-70/month — Cost at 50,000 Contacts/Profiles(USD/month) $100/month —

AI Agent Availability	All tiers (Breeze)	—
Multi-Cloud AI Orchestration	Limited	—

Native Marketing Features	Full suite (email, automation, journeys)	—
Free Tier Contacts Limit(contacts)	15 million (unlimited practical)	—
Native Marketing Automation Tools(count)	Comprehensive (email, lead scoring, workflows, forms, landing pages)	—
Integrated Customer Service Module(boolean)	Yes (Service Hub)	—
Pipeline Visualization & Deal Tracking(quality rating)	Functional (secondary focus)	—
Show 20 more attributes Activity Tracking per Contact(unlimited) Activity logging available — Core Modules Included(count) 6+ (CRM, Marketing, Sales, Service, Content, Operations) — Pipeline Visualization Quality Good secondary feature — Included Core Hubs(count) 4 (Sales, Marketing, Service, CMS) — Unlimited Automation Available From(USD/month) $800+/month — Minimum Contact Threshold (Starter)(contacts) Unlimited contacts — Email Automation Workflows Advanced (complex logic, unlimited sequences, lead scoring) Basic (simple triggers, 3-5 step sequences) Native CRM Included Yes (full CRM with sales pipeline, contact scoring) No (API integration only) Landing Page Builder Yes (drag-and-drop, mobile-responsive, A/B testing) Yes (drag-and-drop, mobile-responsive) SMS Marketing Support Yes (available but less prominent) Yes (added 2026, supports international markets) Core Marketing Channels(channels) 5 channels — SMS Marketing Capability Yes, with international expansion — Landing Page Builder Access Free on all plans — AI Email Generation Not available — SMS Marketing Capabilities Full SMS suite with 2026 international expansion — Email Templates(count) 200+ — Free Plan Email Features Limited core features only — Email Template Design Options(variety level) Extensive design variety and customization — Segmentation Capabilities(sophistication level) Standard audience segmentation — Customer Data Integration(depth level) Basic contact data syncing —

Enterprise Customization Depth(scale 1-10)	6/10	—

Implementation Timeline(weeks (average))	4-8 weeks	—

Monthly Cost (50-person team, full suite)(USD)	$8,000-12,000	—

Onboarding Time to First Sales Activity(hours)	24-72 hours	—
User Interface Modernity(rating)	Legacy interface, steep learning curve	—

Latest Major Update (2026)(feature focus)	UI Extensions, expanded API capabilities, object settings navigation	—
2026 Feature Updates(updates)	13 new features + 86 enhancements (Spring 2026)	Standard quarterly updates

Customer Rating(stars out of 5)	4.4 stars	—
Number of Reviews(count)	460 reviews	—

Implementation Complexity	High - requires training	—
Learning Curve Rating(difficulty (1-10))	7 (moderate to high)	—

Free Trial Availability	14-day free trial	—

Email Deliverability Rate(%)	77.7%	—

Customer Review Parity(rating)	Nearly identical ratings	—

Setup Time for First Campaign(hours)	1-2 weeks	1-2 hours
User Learning Curve(difficulty level)	Steep (comprehensive platform)	Minimal (intuitive interface)
User Skill Level Required	Beginner-friendly	—

Contact List Size Limit (Standard Pricing)(contacts)	Unlimited growth with pro-rated pricing	Unlimited growth with pro-rated pricing

Gartner Peer Insights Rating(out of 5)	4.5	—

Free Plan Monthly Email Limit(emails)	2,000 emails/month	1,000 emails/month
Free Plan Contact Capacity(contacts)	500 contacts	500 contacts

CRM Type	Native unified CRM	Basic add-on CRM
Built-in E-commerce Features	Limited (abandoned cart via integrations)	—
Paid Plan Email Sending(sends per month)	Capped by contact tier multipliers	—
Integrated CRM & Contact Management	Full CRM suite with advanced segmentation	—
Built-in E-commerce & Monetization	Limited e-commerce via integrations	—

Lead Scoring Capability	Advanced behavioral & predictive scoring	Manual segmentation only
Marketing Channels Supported(channels)	Email, SMS, social, landing pages, ads	Email, basic social
Automation Workflow Complexity	Complex multi-step workflows with conditions	Basic linear automation sequences

Segmentation Depth	Sophisticated data-driven rules	—

24/7 Support Availability	Yes, varies by plan	—

Automation Complexity Level	Basic (Customer Journey Builder)	—

Email Deliverability Testing	A/B testing and design testing (free)	—

eCommerce Platform Support(platforms)	More extensive platform coverage	—
CRM Integration Capabilities	Basic contact management	—

Free Plan Subscriber Limit(contacts)	250	—

Free Plan Monthly Email Sends(emails/month)	500	—

G2 Aggregate Rating(out of 5)	4.3/5	—

Overage Fees on Paid Plans	Yes - charges per contact/send overages	—

Third-Party Integrations(score/10)	Extensive library with 300+ native integrations	—

Analytics & Reporting Depth	Comprehensive campaign performance and subscriber insights	—

Free Plan Contact Limit(contacts)	250 (as of 2026)	—
Entry-Level Paid Plan Price(USD/month)	$20	—

Third-Party Integrations Available(integrations)	1,200+	—
CRM Integration	Full native CRM platform integrated	—

AI Personalization Engine	Basic personalization features	—
Trigger-Based Automation Workflows	Available but less intuitive setup	—

Monthly Email Send Limit (Entry Plan)(emails/month)	1,000-5,000	—

Free Plan Subscriber Capacity(contacts/subscribers)	250 contacts	—
Price Scaling Factor at 5,000 Subscribers(relative cost index)	Steep 3-4x multiplier	—

Global User Base(millions of users)	13 million users	—

G2 Review Rating(stars out of 5)	4.3/5 stars	—

HubSpot

Mailchimp

Base CRM Pricing (per user/month)(USD)

$45-120

—

Marketing Automation Cost (separate)(USD/month)

Included

—

Starting Price (Annual Billing)(USD/user/month)

$20+

—

Starting Price (per user/month, billed annually)(USD)

$20

—

Professional Tier Price (per user/month)(USD)

$100

—

Show 10 more attributes

Starter Plan Monthly Price(USD)

$20/month

—

Mid-Tier Plan Monthly Price(USD)

$100-120/month

—

Enterprise Plan Monthly Price(USD)

$890/month

—

Monthly Cost (10,000 contacts)(USD)

$45

$100

Free Plan Availability

No (14-day trial only, limited features)

Yes (up to 500 contacts, all core features)

Free Plan Available

Yes, up to 500 contacts

—

Starting Price (Monthly)(USD)

$0-$20

—

Starting Price (Entry Tier)(USD/month)

$13/month

—

Cost at 5,000 Contacts/Profiles(USD/month)

$50-70/month

—

Cost at 50,000 Contacts/Profiles(USD/month)

$100/month

—

AI Agent Availability

All tiers (Breeze)

—

Multi-Cloud AI Orchestration

Limited

—

Native Marketing Features

Full suite (email, automation, journeys)

—

Free Tier Contacts Limit(contacts)

15 million (unlimited practical)

—

Native Marketing Automation Tools(count)

Comprehensive (email, lead scoring, workflows, forms, landing pages)

—

Integrated Customer Service Module(boolean)

Yes (Service Hub)

—

Pipeline Visualization & Deal Tracking(quality rating)

Functional (secondary focus)

—

Show 20 more attributes

Activity Tracking per Contact(unlimited)

Activity logging available

—

Core Modules Included(count)

6+ (CRM, Marketing, Sales, Service, Content, Operations)

—

Pipeline Visualization Quality

Good secondary feature

—

Included Core Hubs(count)

4 (Sales, Marketing, Service, CMS)

—

Unlimited Automation Available From(USD/month)

$800+/month

—

Minimum Contact Threshold (Starter)(contacts)

Unlimited contacts

—

Email Automation Workflows

Advanced (complex logic, unlimited sequences, lead scoring)

Basic (simple triggers, 3-5 step sequences)

Native CRM Included

Yes (full CRM with sales pipeline, contact scoring)

No (API integration only)

Landing Page Builder

Yes (drag-and-drop, mobile-responsive, A/B testing)

Yes (drag-and-drop, mobile-responsive)

SMS Marketing Support

Yes (available but less prominent)

Yes (added 2026, supports international markets)

Core Marketing Channels(channels)

5 channels

—

SMS Marketing Capability

Yes, with international expansion

—

Landing Page Builder Access

Free on all plans

—

AI Email Generation

Not available

—

SMS Marketing Capabilities

Full SMS suite with 2026 international expansion

—

Email Templates(count)

200+

—

Free Plan Email Features

Limited core features only

—

Email Template Design Options(variety level)

Extensive design variety and customization

—

Segmentation Capabilities(sophistication level)

Standard audience segmentation

—

Customer Data Integration(depth level)

Basic contact data syncing

—

Enterprise Customization Depth(scale 1-10)

6/10

—

Implementation Timeline(weeks (average))

4-8 weeks

—

Monthly Cost (50-person team, full suite)(USD)

$8,000-12,000

—

Onboarding Time to First Sales Activity(hours)

24-72 hours

—

User Interface Modernity(rating)

Legacy interface, steep learning curve

—

Latest Major Update (2026)(feature focus)

UI Extensions, expanded API capabilities, object settings navigation

—

2026 Feature Updates(updates)

13 new features + 86 enhancements (Spring 2026)

Standard quarterly updates

Customer Rating(stars out of 5)

4.4 stars

—

Number of Reviews(count)

460 reviews

—

Implementation Complexity

High - requires training

—

Learning Curve Rating(difficulty (1-10))

7 (moderate to high)

—

Free Trial Availability

14-day free trial

—

Email Deliverability Rate(%)

77.7%

—

Customer Review Parity(rating)

Nearly identical ratings

—

Setup Time for First Campaign(hours)

1-2 weeks

1-2 hours

User Learning Curve(difficulty level)

Steep (comprehensive platform)

Minimal (intuitive interface)

User Skill Level Required

Beginner-friendly

—

Contact List Size Limit (Standard Pricing)(contacts)

Unlimited growth with pro-rated pricing

Gartner Peer Insights Rating(out of 5)

4.5

—

Free Plan Monthly Email Limit(emails)

2,000 emails/month

1,000 emails/month

Free Plan Contact Capacity(contacts)

500 contacts

CRM Type

Native unified CRM

Basic add-on CRM

Built-in E-commerce Features

Limited (abandoned cart via integrations)

—

Paid Plan Email Sending(sends per month)

Capped by contact tier multipliers

—

Integrated CRM & Contact Management

Full CRM suite with advanced segmentation

—

Built-in E-commerce & Monetization

Limited e-commerce via integrations

—

Lead Scoring Capability

Advanced behavioral & predictive scoring

Manual segmentation only

Marketing Channels Supported(channels)

Email, SMS, social, landing pages, ads

Email, basic social

Automation Workflow Complexity

Complex multi-step workflows with conditions

Basic linear automation sequences

Segmentation Depth

Sophisticated data-driven rules

—

24/7 Support Availability

Yes, varies by plan

—

Automation Complexity Level

Basic (Customer Journey Builder)

—

Email Deliverability Testing

A/B testing and design testing (free)

—

eCommerce Platform Support(platforms)

More extensive platform coverage

—

CRM Integration Capabilities

Basic contact management

—

Free Plan Subscriber Limit(contacts)

250

—

Free Plan Monthly Email Sends(emails/month)

500

—

G2 Aggregate Rating(out of 5)

4.3/5

—

Overage Fees on Paid Plans

Yes - charges per contact/send overages

—

Third-Party Integrations(score/10)

Extensive library with 300+ native integrations

—

Analytics & Reporting Depth

Comprehensive campaign performance and subscriber insights

—

Free Plan Contact Limit(contacts)

250 (as of 2026)

—

Entry-Level Paid Plan Price(USD/month)

$20

—

Third-Party Integrations Available(integrations)

1,200+

—

CRM Integration

Full native CRM platform integrated

—

AI Personalization Engine

Basic personalization features

—

Trigger-Based Automation Workflows

Available but less intuitive setup

—

Monthly Email Send Limit (Entry Plan)(emails/month)

1,000-5,000

—

Free Plan Subscriber Capacity(contacts/subscribers)

250 contacts

—

Price Scaling Factor at 5,000 Subscribers(relative cost index)

Steep 3-4x multiplier

—

Global User Base(millions of users)

13 million users

—

G2 Review Rating(stars out of 5)

4.3/5 stars

—

HubSpot vs Mailchimp

HubSpot

Mailchimp

Short Answer

Our Verdict

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HubSpot

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Pros

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Full Comparison

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HubSpot vs Mailchimp

HubSpot

Mailchimp

Short Answer

Our Verdict

🔔Track this comparison

Key Differences at a Glance

Key Facts & Figures

Key Differences

Related Comparisons

Related Articles

Explore Entities

More Software

People Also Compare

Full Comparison

Visual Comparison

Pros & Cons

HubSpot

Pros

Cons

Mailchimp

Pros

Cons

Frequently Asked Questions

Resources & Learn More

Where to Buy

Wikipedia

Videos

Full Comparison

Visual Comparison

Track this comparison