software
Moosend vs Mailchimp 2026: Features, Pricing, Automation
Moosend offers a more intuitive interface and superior automation features at competitive pricing, while Mailchimp provides broader integrations, SMS capabilities, and a larger ecosystem but with a steeper learning curve and reduced free plan limits (250 contacts as of 2026).
M
Moosend
Cloud-based email marketing platform with advanced automation and competitive pricing
Small to medium-sized businesses seeking user-friendly automation tools and AI personalization without technical complexity.
Score71%
VS
Mailchimp
All-in-one email marketing platform with automation, segmentation, and e-commerce integrations.
Enterprise and mid-market companies needing SMS integration, extensive third-party connections, and multi-channel campaigns across established systems.
Score71%
Quick Answer
AI SummaryMoosend offers a more intuitive interface and superior automation features at competitive pricing, while Mailchimp provides broader integrations, SMS capabilities, and a larger ecosystem but with a steeper learning curve and reduced free plan limits (250 contacts as of 2026).
Our Verdict
AI-assistedChoose Moosend if you prioritize ease of use, modern automation workflows, and better value on the free plan—ideal for SMBs and startups building marketing automation from scratch. Choose Mailchimp if you need extensive SMS capabilities, broader third-party integrations, and an established ecosystem despite its legacy interface and tighter free plan restrictions.
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M
Moosend
7/10
Mailchimp
8/10
M
Choose Moosend if
Small to medium-sized businesses seeking user-friendly automation tools and AI personalization without technical complexity.
Choose Mailchimp if
Best pickEnterprise and mid-market companies needing SMS integration, extensive third-party connections, and multi-channel campaigns across established systems.
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Key Differences at a Glance
- User Interface Design:✓ Moosend wins(Modern, intuitive drag-and-drop builder vs Legacy interface with steeper learning curve)
- Free Plan Contact Limit:✓ Moosend wins(Unlimited up to 1,000 subscribers vs 250 contacts (halved in 2026))
- AI-Driven Personalization:✓ Moosend wins(Advanced AI personalization included vs Basic personalization features)
Key Facts & Figures
106 numeric metrics compared
| Metric | Moosend | Mailchimp | Ratio |
|---|---|---|---|
| Free Plan Contact Limit(contacts) | Up to 1,000 | 500 | |
| Entry-Level Paid Plan Price(USD/month) | $25 | $20 | |
| Third-Party Integrations Available(apps) | 300+ | 1,200+ | |
| Starting Price(USD/month) | $10 | $0 (free tier) or $20 (Pro) | |
| Free Tier Contact Limit(contacts) | None | 500 contacts | — |
| Email Deliverability Rate(%) | 98.5% | 97.2% | |
| Pre-built Automation Templates(templates) | 100+ | 300+ | |
| Third-Party Integrations(integrations) | 300+ | 300+ (native + Zapier) | |
| User Interface Ease Rating(score out of 5) | 4.2/5 | — | — |
| Starting Monthly Price(USD) | $10/month | $20/month | |
| Free Plan Subscriber Limit(subscribers) | 1,000 | 500 | |
| Native Integrations Available(count) | 150+ | 300+ | |
| Global User Base(millions) | 500,000 users | 12+ million users | |
| Core Marketing Channels(channels) | 5 channels | 5 channels | |
| Learning Curve Rating(1-10 scale) | 7 (moderate to high) | 7 (moderate to high) | |
| Starting Price (Monthly)(USD) | $0-$20 | $0-$20 | |
| Free Plan Monthly Email Sends(emails/month) | 500 | 500 | |
| G2 Aggregate Rating(out of 5) | 4.3/5 | 4.3/5 | |
| Email Templates(count) | 200+ | 200+ | |
| Starting Price (Entry Tier)(USD/month) | $13/month | $13/month | |
| Cost at 5,000 Contacts/Profiles(USD/month) | $50-70/month | $50-70/month | |
| Cost at 50,000 Contacts/Profiles(USD/month) | $100/month | $100/month | |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 1,000-5,000 | 1,000-5,000 | |
| Monthly Cost (10,000 contacts)(USD) | $145 | $145 | |
| Setup Time for First Campaign(minutes) | 45 minutes | 45 minutes | |
| Free Plan Subscriber Capacity(contacts/subscribers) | 250 contacts | 250 contacts | |
| Free Plan Monthly Email Limit(emails) | 1,000 emails/month | 1,000 emails/month | |
| G2 Review Rating(stars out of 5) | 4.3/5 stars | 4.3/5 stars | |
| Price Scaling Factor at 5,000 Subscribers(relative cost index) | Steep 3-4x multiplier | Steep 3-4x multiplier | |
| Free Plan Contact Capacity(contacts) | 500 contacts | 500 contacts | |
| Marketing Channels Supported(channels) | Email, basic social | Email, basic social | |
| Setup Time for Non-Developers(minutes) | 10-20 minutes | 10-20 minutes | |
| Maximum Monthly Email Limit(emails) | 300,000 (based on plan) | 300,000 (based on plan) | |
| Starting Price (Paid Plan)(USD/month) | $13/month (Essentials) | $13/month (Essentials) | |
| Maximum Contact Plan(USD/month) | $800/month (100,000 contacts) | $800/month (100,000 contacts) | |
| G2 Award Count(awards) | Transactional email and small business | Transactional email and small business | |
| API Integration Support(integrations) | 1000+ | 1000+ | |
| User-Friendliness Rating(score) | 3.8/5 | 3.8/5 | |
| Max Contacts (Starter Plan)(contacts) | 500 (free) / 5,000 (paid) | 500 (free) / 5,000 (paid) | |
| Average Implementation Time(days) | 0.08 months (1 hour) | 0.08 months (1 hour) | |
| Native CRM Integrations(integrations) | 3 (Salesforce, HubSpot, custom) | 3 (Salesforce, HubSpot, custom) | |
| Starting Monthly Cost(USD) | $20 | $20 | |
| Learning Curve (1=Easy, 5=Difficult)(scale) | 1 (beginner-friendly) | 1 (beginner-friendly) | |
| Pro Plan Monthly Cost (10k subscribers)(USD) | $50 | $50 | |
| Ease of Use Rating(1-5 scale) | 7.8/10 | 7.8/10 | |
| Free Tier Subscriber Limit(subscribers) | 500 free contacts | 500 free contacts | |
| Free Monthly Email Volume(emails) | Unlimited (with 10k contacts max) | Unlimited (with 10k contacts max) | |
| Starter Tier Monthly Cost (50k contacts)(USD/month) | $350/month | $350/month | |
| Campaign Template Library(templates) | 500+ | 500+ | |
| API Response Time (p95)(milliseconds) | 250ms | 250ms | |
| Automation Workflow Steps (Free/Starter Tier)(workflows) | Unlimited (standard feature) | Unlimited (standard feature) | |
| Maximum Contacts/Recipients(contacts) | Unlimited (with pricing increase) | Unlimited (with pricing increase) | |
| Entry-Level Monthly Cost(USD) | $0 | $0 | |
| Ecommerce Integrations(integrations) | 13+ | 13+ | |
| API Rate Limit(requests per second) | 10 calls/second | 10 calls/second | |
| Cost at 10,000 Subscribers(USD/month) | $50-100 | $50-100 | |
| Monetization Revenue Share(percent) | 0% (you handle payments) | 0% (you handle payments) | |
| Setup Time for Monetization(minutes) | 30+ (payment processor + Mailchimp config) | 30+ (payment processor + Mailchimp config) | |
| Max Free Tier Contacts(contacts) | 500 | 500 | |
| Supported Communication Channels(channels) | 5 (Email, SMS, Social Ads, Landing Pages, Postcards) | 5 (Email, SMS, Social Ads, Landing Pages, Postcards) | |
| Average Setup Time(days) | 1-2 (self-service) | 1-2 (self-service) | |
| Monthly Cost for 5,000 Subscribers(USD) | $70/month | $70/month | |
| Automation Workflows on Standard Plan(count) | Limited (up to 5-10 per plan tier) | Limited (up to 5-10 per plan tier) | |
| SMS Cost Per Message(USD) | $0.01-0.05 per SMS | $0.01-0.05 per SMS | |
| Pre-built Email Templates(count) | 100+ templates | 100+ templates | |
| User Onboarding Time (Average)(hours) | 4-6 weeks | 4-6 weeks | |
| Cost Per 1,000 Emails(USD) | $2–$7 (plan-dependent) | $2–$7 (plan-dependent) | |
| Free Tier Monthly Email Limit(emails/month) | 12,000 | 12,000 | |
| API Setup Time (Developer Hours)(hours) | 0.5–1 hour (UI-based) | 0.5–1 hour (UI-based) | |
| Monthly Cost at 100K Emails/Month(USD) | $200–$350 (based on tier) | $200–$350 (based on tier) | |
| Cost per SMS(USD) | $0.01 (SMS add-on) | $0.01 (SMS add-on) | |
| SMS Country Coverage(countries) | 45+ countries | 45+ countries | |
| Email Template Library(templates) | 100+ | 100+ | |
| Setup Time (Days)(days) | 1 day (no-code signup) | 1 day (no-code signup) | |
| Uptime SLA(percent) | 99.99% | 99.99% | |
| Monthly Cost (50,000 contacts)(USD) | $350 | $350 | |
| Free Plan Email Contact Limit(contacts) | 500 contacts | 500 contacts | |
| Email Templates Available(templates) | 1,000+ templates | 1,000+ templates | |
| Creator Revenue Share(percent or variable) | 0% (SaaS model) | 0% (SaaS model) | |
| Pre-built Automation Workflows(workflows) | 300+ | 300+ | |
| Segmentation Data Points(data fields) | 50+ | 50+ | |
| E-commerce Integrations(platforms) | 50+ | 50+ | |
| Time to First Email Campaign(minutes) | 30-60 minutes | 30-60 minutes | |
| Paid Plan Starting Price(USD/month) | 20 (1K-contact plan) | 20 (1K-contact plan) | |
| Active Publications/Users(millions) | 20M+ users | 20M+ users | |
| Minimum Paid Plan Price(USD/month) | $13 | $13 | |
| Email Templates Library(templates) | 500+ templates including AI-generated | 500+ templates including AI-generated | |
| SMS Marketing Cost(USD/month add-on) | $20 additional per month | $20 additional per month | |
| Lowest Paid Monthly Price(USD) | $20/month | $20/month | |
| Email Templates Included(templates) | 1,000+ templates | 1,000+ templates | |
| Typical Setup Time for New Users(minutes) | 15-20 minutes | 15-20 minutes | |
| API Request Rate Limit(requests/minute) | 50 | 50 | |
| Average Email Deliverability Rate(%) | 97-98% | 97-98% | |
| Starting Price (Paid Plan)(USD/month) | $30/month | $30/month | |
| Built-in Monetization Features(count) | 0 (Third-party only) | 0 (Third-party only) | |
| E-commerce Platform Connectors(platforms) | 5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others) | 5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others) | |
| Entry-Level Paid Tier Cost(USD/month) | $20 | $20 | |
| Email Marketing Templates(templates) | 1000+ | 1000+ | |
| Average Learning Curve (Days)(days) | 1-3 | 1-3 | |
| Maximum Contact Limit (Paid Plans)(contacts) | 500,000+ | 500,000+ | |
| Multi-Channel Capabilities(channels) | 4 (email, SMS, ads, landing pages) | 4 (email, SMS, ads, landing pages) | |
| Free Tier Contact Capacity(contacts) | 500 | 500 | |
| Free Monthly Email Limit(emails) | 500 | 500 | |
| Cost Per 100k Emails (Paid)(USD) | $200+ (plan dependent) | $200+ (plan dependent) | |
| Setup Time (Minutes to First Email)(minutes) | 5-10 (UI-based) | 5-10 (UI-based) | |
| API Rate Limit (Requests/Second)(requests/sec) | 10 (REST API) | 10 (REST API) |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
M
4MoosendMoosend leads1 tie
Moosend
Attribute
Mailchimp
- Modern, intuitive drag-and-drop builder(winner)User Interface DesignLegacy interface with steeper learning curve
- Unlimited up to 1,000 subscribers(winner)Free Plan Contact Limit250 contacts (halved in 2026)
- Advanced AI personalization included(winner)AI-Driven PersonalizationBasic personalization features
- Limited SMS capabilitiesSMS MarketingFull SMS suite with international markets(winner)
- Trigger-based advanced workflows standard(winner)Marketing Automation WorkflowsAutomation available but more complex setup
- 300+ integrationsThird-Party Integrations1,200+ integrations(winner)
- $25/month for 1,001-10,000 contactsEntry-Level Pricing (Monthly)$20/month for 500-1,000 contacts
- User Interface Design
Moosend
Modern, intuitive drag-and-drop builder(winner)
Mailchimp
Legacy interface with steeper learning curve
- Free Plan Contact Limit
Moosend
Unlimited up to 1,000 subscribers(winner)
Mailchimp
250 contacts (halved in 2026)
- AI-Driven Personalization
Moosend
Advanced AI personalization included(winner)
Mailchimp
Basic personalization features
- SMS Marketing
Moosend
Limited SMS capabilities
Mailchimp
Full SMS suite with international markets(winner)
- Marketing Automation Workflows
Moosend
Trigger-based advanced workflows standard(winner)
Mailchimp
Automation available but more complex setup
- Third-Party Integrations
Moosend
300+ integrations
Mailchimp
1,200+ integrations(winner)
- Entry-Level Pricing (Monthly)
Moosend
$25/month for 1,001-10,000 contacts
Mailchimp
$20/month for 500-1,000 contacts
Full Comparison
| Attribute | Moosend | Mailchimp |
|---|---|---|
| Free Plan Contact Limit(contacts) | Up to 1,000(winner) | 500 |
| Entry-Level Paid Plan Price(USD/month) | $25 | $20(winner) |
| Monthly Cost for 5,000 Subscribers(USD) | $70/month | — |
| SMS Cost Per Message(USD) | $0.01-0.05 per SMS | — |
| Free Tier Monthly Email Limit(emails/month) | 12,000 | — |
Show 1 more attributeEntry-Level Paid Tier Cost(USD/month) $20 — | ||
| Third-Party Integrations Available(apps) | 300+ | 1,200+(winner) |
| AI Personalization Engine | Advanced AI-driven personalization included | Basic personalization features |
| Trigger-Based Automation Workflows | Advanced triggers and conditional logic standard | Available but less intuitive setup |
| Automation Workflows on Standard Plan(count) | Limited (up to 5-10 per plan tier) | — |
| SMS Marketing Capabilities | Limited SMS features | Full SMS suite with 2026 international expansion |
| Free Tier Contact Limit(contacts) | None | 500 contacts |
| Third-Party Integrations(integrations) | 300+ | 300+ (native + Zapier) |
| A/B Testing Variants Supported(variant types) | Subject line, content, send time (multivariate) | — |
| SMS Marketing | Included in all plans | Included in paid plans |
Show 56 more attributesNative Integrations Available(count) 150+ 300+ Automation Workflows Included(count) Unlimited on all plans Limited on starter plans A/B Testing Access(plan tier) All plans Premium+ ($350/month minimum) SMS Marketing Included(availability) Yes, all paid plans Paid add-on Core Marketing Channels(channels) 5 channels — SMS Marketing Capability(native/addon) Yes, with international expansion — Landing Page Builder Access Free on all plans — AI Email Generation Not available — Automation Complexity Level Basic (Customer Journey Builder) — Email Templates(count) 200+ — Free Plan Email Features Limited core features only — Email Template Design Options(variety level) Extensive design variety and customization — Segmentation Capabilities(trigger types) Standard audience segmentation — Customer Data Integration(depth level) Basic contact data syncing — Native CRM Included No (API integration only) — SMS Marketing Support Yes (added 2026, supports international markets) — Built-in CRM Yes, full CRM suite — Multi-Channel Marketing Email, SMS, landing pages, ads — Free Tier Available Yes (up to 500 contacts) — Automation Features Advanced automation included — Landing Page Builder Yes (drag-and-drop, AI-assisted) — CRM Functionality Full CRM with customer profiles — Lead Scoring Models Available(types) Behavioral segmentation only — Lead Scoring Sophistication(capability level) Basic (list segmentation only) — Automation Workflow Complexity(triggers/conditions) ~5 basic automations — Account-Based Marketing (ABM) Support No — Campaign Template Library(templates) 500+ — Automation Workflow Steps (Free/Starter Tier)(workflows) Unlimited (standard feature) — Max Contacts (Paid Plan)(contacts) Unlimited — Automation Workflows Limited basic sequences — Email Automation Workflows Advanced (conditional, behavioral triggers) — Built-in Payment Processing No (third-party required) — A/B Testing Capability Yes (subject lines, send time) — Max Free Tier Contacts(contacts) 500 — Supported Communication Channels(channels) 5 (Email, SMS, Social Ads, Landing Pages, Postcards) — Pre-built Email Templates(count) 100+ templates — A/B Testing Capabilities Advanced (subject, send time, content) — Bounce Handling & List Cleaning Manual review required — Subscriber Management Features Full CRM with segmentation, tagging, custom fields — SMS Country Coverage(countries) 45+ countries — Email Template Library(templates) 100+ — Email Templates Available(templates) 1,000+ templates — CRM Included in Base Plan No (paid add-on) — Pre-built Automation Workflows(workflows) 300+ — Segmentation Data Points(data fields) 50+ — Email Templates Library(templates) 500+ templates including AI-generated — E-commerce Integration Quality Advanced abandoned cart, product recommendations, dynamic pricing — Automation Workflows (Free Plan)(workflows) Basic automation on free plan — AI Writing Assistant Advanced AI copywriter with subject line optimization — Email Templates Included(templates) 1,000+ templates — Built-in Webinar Capacity(attendees) Not included — Native E-Commerce Features Limited - basic integration support only — Mobile App Available Yes - iOS and Android — Lead Scoring Automation Manual only — Multi-Channel Capabilities(channels) 4 (email, SMS, ads, landing pages) — Marketing Automation Features(count) Advanced (journey builder, behavioral triggers, A/B testing) — | ||
| User Interface Modernity(rating) | Modern, intuitive drag-and-drop design | Legacy interface, steep learning curve |
| Setup Time (Minutes to First Email)(minutes) | 5-10 (UI-based) | — |
| CRM Integration | Basic CRM features included | Full native CRM platform integrated |
| Starting Price(USD/month) | $10 | $0 (free tier) or $20 (Pro)(winner) |
| Starting Monthly Price(USD) | $10/month(winner) | $20/month |
| Free Plan Subscriber Limit(subscribers) | 1,000(winner) | 500 |
| Free Plan Available | Yes (500 contacts) | — |
| Starting Price (Monthly)(USD) | $0-$20 | — |
Show 23 more attributesStarting Price (Entry Tier)(USD/month) $13/month — Cost at 5,000 Contacts/Profiles(USD/month) $50-70/month — Cost at 50,000 Contacts/Profiles(USD/month) $100/month — Monthly Cost (10,000 contacts)(USD) $145 — Free Plan Monthly Email Limit(emails) 1,000 emails/month — Starting Price (Paid Plan)(USD/month) $13/month (Essentials) — Maximum Contact Plan(USD/month) $800/month (100,000 contacts) — Free Plan Availability Full-featured free plan — Starting Monthly Cost(USD) $20 — Pro Plan Monthly Cost (10k subscribers)(USD) $50 — Free Tier Subscriber Limit(subscribers) 500 free contacts — Entry-Level Monthly Cost(USD) $0 — SMS Delivery Cost(USD per message) Not offered (email-focused) — Voice Call Cost(USD per minute) Not offered — Cost Per 1,000 Emails(USD) $2–$7 (plan-dependent) — Monthly Cost at 100K Emails/Month(USD) $200–$350 (based on tier) — Cost per SMS(USD) $0.01 (SMS add-on) — Monthly Cost (50,000 contacts)(USD) $350 — Free Plan Email Contact Limit(contacts) 500 contacts — Paid Plan Starting Price(USD/month) 20 (1K-contact plan) — Lowest Paid Monthly Price(USD) $20/month — Starting Price (Paid Plan)(USD/month) $30/month — Free Tier Contact Capacity(contacts) 500 — | ||
| Email Deliverability Rate(%) | 98.5%(winner) | 97.2% |
| API Response Time (p95)(milliseconds) | 250ms | — |
| API Request Rate Limit(requests/minute) | 50 | — |
| Pre-built Automation Templates(templates) | 100+ | 300+(winner) |
| Automation Workflow Step Limit(steps) | Unlimited steps | — |
| Email Automation Complexity(workflow types) | Advanced (100+ triggers, unlimited branching) | — |
| Free Plan Automation Workflows | Automations available on free plan with customer journey builder | — |
| User Interface Ease Rating(score out of 5) | 4.2/5 | — |
| User Skill Level Required | Beginner-friendly | — |
| Setup Time for First Campaign(minutes) | 45 minutes | — |
| User Learning Curve(hours) | Minimal (intuitive interface) | — |
| User-Friendliness Rating(score) | 3.8/5 | — |
Show 4 more attributesLearning Curve (1=Easy, 5=Difficult)(scale) 1 (beginner-friendly) — Ease of Use Rating(1-5 scale) 7.8/10 — User Onboarding Time (Average)(hours) 4-6 weeks — Typical Setup Time for New Users(minutes) 15-20 minutes — | ||
| Global User Base(millions) | 500,000 users | 12+ million users(winner) |
| Learning Curve Rating(1-10 scale) | 7 (moderate to high) | — |
| Learning Curve Difficulty(1-10 scale) | 2/10 (simple) | — |
| Segmentation Depth | Sophisticated data-driven rules | — |
| 24/7 Support Availability | Yes, varies by plan | — |
| Phone Support Availability | Phone support on paid plans only | — |
| Email Deliverability Testing | A/B testing and design testing (free) | — |
| eCommerce Platform Support(platforms) | More extensive platform coverage | — |
| CRM Integration Capabilities | Basic contact management | — |
| API Integration Support(integrations) | 1000+ | — |
| Native CRM Integrations(integrations) | 3 (Salesforce, HubSpot, custom) | — |
| Ecommerce Integrations(integrations) | 13+ | — |
Show 2 more attributesE-commerce Integrations(platforms) 50+ — Native CRM Integration Requires API/Zapier connectors — | ||
| Free Plan Monthly Email Sends(emails/month) | 500 | — |
| G2 Aggregate Rating(out of 5) | 4.3/5 | — |
| Built-in E-commerce Features | Limited (abandoned cart via integrations) | — |
| Paid Plan Email Sending(sends per month) | Capped by contact tier multipliers | — |
| Integrated CRM & Contact Management | Full CRM suite with advanced segmentation | — |
| Built-in E-commerce & Monetization | Limited e-commerce via integrations | — |
| CRM Type | Basic add-on CRM | — |
| Overage Fees on Paid Plans | Yes - charges per contact/send overages | — |
| Analytics & Reporting Depth | Comprehensive campaign performance and subscriber insights | — |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 1,000-5,000 | — |
| Contact List Size Limit (Standard Pricing)(contacts) | Unlimited growth with pro-rated pricing | — |
| Maximum Monthly Email Limit(emails) | 300,000 (based on plan) | — |
| Maximum Contacts/Recipients(contacts) | Unlimited (with pricing increase) | — |
| Maximum Contact Limit (Paid Plans)(contacts) | 500,000+ | — |
| Free Plan Subscriber Capacity(contacts/subscribers) | 250 contacts | — |
| Price Scaling Factor at 5,000 Subscribers(relative cost index) | Steep 3-4x multiplier | — |
| Minimum Paid Plan Price(USD/month) | $13 | — |
| SMS Marketing Cost(USD/month add-on) | $20 additional per month | — |
| G2 Review Rating(stars out of 5) | 4.3/5 stars | — |
| Free Plan Contact Capacity(contacts) | 500 contacts | — |
| Lead Scoring Capability | Manual segmentation only | — |
| Marketing Channels Supported(channels) | Email, basic social | — |
| 2026 Feature Updates(updates) | Standard quarterly updates | — |
| API Complexity Level | Moderate, marketing-focused | — |
| Setup Time for Non-Developers(minutes) | 10-20 minutes | — |
| Setup Time for Monetization(minutes) | 30+ (payment processor + Mailchimp config) | — |
| Time to First Email Campaign(minutes) | 30-60 minutes | — |
| Average Learning Curve (Days)(days) | 1-3 | — |
| Email Template Quality | Modern and professional | — |
| Integration Capabilities(/10) | Third-party integrations | — |
| Native Salesforce CRM Integration | No (Zapier third-party only) | — |
| E-commerce Platform Connectors(platforms) | 5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others) | — |
| G2 Award Count(awards) | Transactional email and small business | — |
| A/B Testing | All paid plans | — |
| Max Contacts (Starter Plan)(contacts) | 500 (free) / 5,000 (paid) | — |
| Average Implementation Time(days) | 0.08 months (1 hour) | — |
| Customer Support Response Time(minutes) | Email-based, no SLA | — |
| Built-in Monetization Tools(features) | None (requires third-party solutions) | — |
| Creator Revenue Share(percent or variable) | 0% (SaaS model) | — |
| Free Monthly Email Volume(emails) | Unlimited (with 10k contacts max) | — |
| Cost per 1,000 Emails (Pay-as-You-Go)(USD) | Not applicable (subscriber-based) | — |
| Starter Tier Monthly Cost (50k contacts)(USD/month) | $350/month | — |
| Free Monthly Email Limit(emails) | 500 | — |
| Cost Per 100k Emails (Paid)(USD) | $200+ (plan dependent) | — |
| API Rate Limit(requests per second) | 10 calls/second | — |
| Cost at 10,000 Subscribers(USD/month) | $50-100 | — |
| Monetization Revenue Share(percent) | 0% (you handle payments) | — |
| Average Setup Time(days) | 1-2 (self-service) | — |
| API Setup Time (Developer Hours)(hours) | 0.5–1 hour (UI-based) | — |
| Setup Time (Days)(days) | 1 day (no-code signup) | — |
| Uptime SLA(percent) | 99.99% | — |
| Monthly Active Users(millions) | 12M+ users (2025) | — |
| Active Publications/Users(millions) | 20M+ users | — |
| Marketing Automation Workflows | Advanced visual builder included | — |
| Built-in Landing Page Builder | Yes (drag-and-drop) | — |
| Contact Management Features | List management only | — |
| Dedicated IP Support | Available at higher tiers | — |
| Average Email Deliverability Rate(%) | 97-98% | — |
| Built-in Monetization Features(count) | 0 (Third-party only) | — |
| Built-in CRM Features | Basic contact segmentation, limited tagging, no pipeline management | — |
| Email Marketing Templates(templates) | 1000+ | — |
| Sales Tools Available | None—email-focused platform only | — |
| API Rate Limit (Requests/Second)(requests/sec) | 10 (REST API) | — |
MMoosend
MailchimpFree Plan Contact Limit(contacts)
Up to 1,000
500
Entry-Level Paid Plan Price(USD/month)
$25
$20
Monthly Cost for 5,000 Subscribers(USD)
$70/month
—
SMS Cost Per Message(USD)
$0.01-0.05 per SMS
—
Free Tier Monthly Email Limit(emails/month)
12,000
—
Show 1 more attribute
Entry-Level Paid Tier Cost(USD/month)
$20
—
Third-Party Integrations Available(apps)
300+
1,200+
AI Personalization Engine
Advanced AI-driven personalization included
Basic personalization features
Trigger-Based Automation Workflows
Advanced triggers and conditional logic standard
Available but less intuitive setup
Automation Workflows on Standard Plan(count)
Limited (up to 5-10 per plan tier)
—
SMS Marketing Capabilities
Limited SMS features
Full SMS suite with 2026 international expansion
Free Tier Contact Limit(contacts)
None
500 contacts
Third-Party Integrations(integrations)
300+
300+ (native + Zapier)
A/B Testing Variants Supported(variant types)
Subject line, content, send time (multivariate)
—
SMS Marketing
Included in all plans
Included in paid plans
Show 56 more attributes
Native Integrations Available(count)
150+
300+
Automation Workflows Included(count)
Unlimited on all plans
Limited on starter plans
A/B Testing Access(plan tier)
All plans
Premium+ ($350/month minimum)
SMS Marketing Included(availability)
Yes, all paid plans
Paid add-on
Core Marketing Channels(channels)
5 channels
—
SMS Marketing Capability(native/addon)
Yes, with international expansion
—
Landing Page Builder Access
Free on all plans
—
AI Email Generation
Not available
—
Automation Complexity Level
Basic (Customer Journey Builder)
—
Email Templates(count)
200+
—
Free Plan Email Features
Limited core features only
—
Email Template Design Options(variety level)
Extensive design variety and customization
—
Segmentation Capabilities(trigger types)
Standard audience segmentation
—
Customer Data Integration(depth level)
Basic contact data syncing
—
Native CRM Included
No (API integration only)
—
SMS Marketing Support
Yes (added 2026, supports international markets)
—
Built-in CRM
Yes, full CRM suite
—
Multi-Channel Marketing
Email, SMS, landing pages, ads
—
Free Tier Available
Yes (up to 500 contacts)
—
Automation Features
Advanced automation included
—
Landing Page Builder
Yes (drag-and-drop, AI-assisted)
—
CRM Functionality
Full CRM with customer profiles
—
Lead Scoring Models Available(types)
Behavioral segmentation only
—
Lead Scoring Sophistication(capability level)
Basic (list segmentation only)
—
Automation Workflow Complexity(triggers/conditions)
~5 basic automations
—
Account-Based Marketing (ABM) Support
No
—
Campaign Template Library(templates)
500+
—
Automation Workflow Steps (Free/Starter Tier)(workflows)
Unlimited (standard feature)
—
Max Contacts (Paid Plan)(contacts)
Unlimited
—
Automation Workflows
Limited basic sequences
—
Email Automation Workflows
Advanced (conditional, behavioral triggers)
—
Built-in Payment Processing
No (third-party required)
—
A/B Testing Capability
Yes (subject lines, send time)
—
Max Free Tier Contacts(contacts)
500
—
Supported Communication Channels(channels)
5 (Email, SMS, Social Ads, Landing Pages, Postcards)
—
Pre-built Email Templates(count)
100+ templates
—
A/B Testing Capabilities
Advanced (subject, send time, content)
—
Bounce Handling & List Cleaning
Manual review required
—
Subscriber Management Features
Full CRM with segmentation, tagging, custom fields
—
SMS Country Coverage(countries)
45+ countries
—
Email Template Library(templates)
100+
—
Email Templates Available(templates)
1,000+ templates
—
CRM Included in Base Plan
No (paid add-on)
—
Pre-built Automation Workflows(workflows)
300+
—
Segmentation Data Points(data fields)
50+
—
Email Templates Library(templates)
500+ templates including AI-generated
—
E-commerce Integration Quality
Advanced abandoned cart, product recommendations, dynamic pricing
—
Automation Workflows (Free Plan)(workflows)
Basic automation on free plan
—
AI Writing Assistant
Advanced AI copywriter with subject line optimization
—
Email Templates Included(templates)
1,000+ templates
—
Built-in Webinar Capacity(attendees)
Not included
—
Native E-Commerce Features
Limited - basic integration support only
—
Mobile App Available
Yes - iOS and Android
—
Lead Scoring Automation
Manual only
—
Multi-Channel Capabilities(channels)
4 (email, SMS, ads, landing pages)
—
Marketing Automation Features(count)
Advanced (journey builder, behavioral triggers, A/B testing)
—
User Interface Modernity(rating)
Modern, intuitive drag-and-drop design
Legacy interface, steep learning curve
Setup Time (Minutes to First Email)(minutes)
5-10 (UI-based)
—
CRM Integration
Basic CRM features included
Full native CRM platform integrated
Starting Price(USD/month)
$10
$0 (free tier) or $20 (Pro)
Starting Monthly Price(USD)
$10/month
$20/month
Free Plan Subscriber Limit(subscribers)
1,000
500
Free Plan Available
Yes (500 contacts)
—
Starting Price (Monthly)(USD)
$0-$20
—
Show 23 more attributes
Starting Price (Entry Tier)(USD/month)
$13/month
—
Cost at 5,000 Contacts/Profiles(USD/month)
$50-70/month
—
Cost at 50,000 Contacts/Profiles(USD/month)
$100/month
—
Monthly Cost (10,000 contacts)(USD)
$145
—
Free Plan Monthly Email Limit(emails)
1,000 emails/month
—
Starting Price (Paid Plan)(USD/month)
$13/month (Essentials)
—
Maximum Contact Plan(USD/month)
$800/month (100,000 contacts)
—
Free Plan Availability
Full-featured free plan
—
Starting Monthly Cost(USD)
$20
—
Pro Plan Monthly Cost (10k subscribers)(USD)
$50
—
Free Tier Subscriber Limit(subscribers)
500 free contacts
—
Entry-Level Monthly Cost(USD)
$0
—
SMS Delivery Cost(USD per message)
Not offered (email-focused)
—
Voice Call Cost(USD per minute)
Not offered
—
Cost Per 1,000 Emails(USD)
$2–$7 (plan-dependent)
—
Monthly Cost at 100K Emails/Month(USD)
$200–$350 (based on tier)
—
Cost per SMS(USD)
$0.01 (SMS add-on)
—
Monthly Cost (50,000 contacts)(USD)
$350
—
Free Plan Email Contact Limit(contacts)
500 contacts
—
Paid Plan Starting Price(USD/month)
20 (1K-contact plan)
—
Lowest Paid Monthly Price(USD)
$20/month
—
Starting Price (Paid Plan)(USD/month)
$30/month
—
Free Tier Contact Capacity(contacts)
500
—
Email Deliverability Rate(%)
98.5%
97.2%
API Response Time (p95)(milliseconds)
250ms
—
API Request Rate Limit(requests/minute)
50
—
Pre-built Automation Templates(templates)
100+
300+
Automation Workflow Step Limit(steps)
Unlimited steps
—
Email Automation Complexity(workflow types)
Advanced (100+ triggers, unlimited branching)
—
Free Plan Automation Workflows
Automations available on free plan with customer journey builder
—
User Interface Ease Rating(score out of 5)
4.2/5
—
User Skill Level Required
Beginner-friendly
—
Setup Time for First Campaign(minutes)
45 minutes
—
User Learning Curve(hours)
Minimal (intuitive interface)
—
User-Friendliness Rating(score)
3.8/5
—
Show 4 more attributes
Learning Curve (1=Easy, 5=Difficult)(scale)
1 (beginner-friendly)
—
Ease of Use Rating(1-5 scale)
7.8/10
—
User Onboarding Time (Average)(hours)
4-6 weeks
—
Typical Setup Time for New Users(minutes)
15-20 minutes
—
Global User Base(millions)
500,000 users
12+ million users
Learning Curve Rating(1-10 scale)
7 (moderate to high)
—
Learning Curve Difficulty(1-10 scale)
2/10 (simple)
—
Segmentation Depth
Sophisticated data-driven rules
—
24/7 Support Availability
Yes, varies by plan
—
Phone Support Availability
Phone support on paid plans only
—
Email Deliverability Testing
A/B testing and design testing (free)
—
eCommerce Platform Support(platforms)
More extensive platform coverage
—
CRM Integration Capabilities
Basic contact management
—
API Integration Support(integrations)
1000+
—
Native CRM Integrations(integrations)
3 (Salesforce, HubSpot, custom)
—
Ecommerce Integrations(integrations)
13+
—
Show 2 more attributes
E-commerce Integrations(platforms)
50+
—
Native CRM Integration
Requires API/Zapier connectors
—
Free Plan Monthly Email Sends(emails/month)
500
—
G2 Aggregate Rating(out of 5)
4.3/5
—
Built-in E-commerce Features
Limited (abandoned cart via integrations)
—
Paid Plan Email Sending(sends per month)
Capped by contact tier multipliers
—
Integrated CRM & Contact Management
Full CRM suite with advanced segmentation
—
Built-in E-commerce & Monetization
Limited e-commerce via integrations
—
CRM Type
Basic add-on CRM
—
Overage Fees on Paid Plans
Yes - charges per contact/send overages
—
Analytics & Reporting Depth
Comprehensive campaign performance and subscriber insights
—
Monthly Email Send Limit (Entry Plan)(emails/month)
1,000-5,000
—
Contact List Size Limit (Standard Pricing)(contacts)
Unlimited growth with pro-rated pricing
—
Maximum Monthly Email Limit(emails)
300,000 (based on plan)
—
Maximum Contacts/Recipients(contacts)
Unlimited (with pricing increase)
—
Maximum Contact Limit (Paid Plans)(contacts)
500,000+
—
Free Plan Subscriber Capacity(contacts/subscribers)
250 contacts
—
Price Scaling Factor at 5,000 Subscribers(relative cost index)
Steep 3-4x multiplier
—
Minimum Paid Plan Price(USD/month)
$13
—
SMS Marketing Cost(USD/month add-on)
$20 additional per month
—
G2 Review Rating(stars out of 5)
4.3/5 stars
—
Free Plan Contact Capacity(contacts)
500 contacts
—
Lead Scoring Capability
Manual segmentation only
—
Marketing Channels Supported(channels)
Email, basic social
—
2026 Feature Updates(updates)
Standard quarterly updates
—
API Complexity Level
Moderate, marketing-focused
—
Setup Time for Non-Developers(minutes)
10-20 minutes
—
Setup Time for Monetization(minutes)
30+ (payment processor + Mailchimp config)
—
Time to First Email Campaign(minutes)
30-60 minutes
—
Average Learning Curve (Days)(days)
1-3
—
Email Template Quality
Modern and professional
—
Integration Capabilities(/10)
Third-party integrations
—
Native Salesforce CRM Integration
No (Zapier third-party only)
—
E-commerce Platform Connectors(platforms)
5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others)
—
G2 Award Count(awards)
Transactional email and small business
—
A/B Testing
All paid plans
—
Max Contacts (Starter Plan)(contacts)
500 (free) / 5,000 (paid)
—
Average Implementation Time(days)
0.08 months (1 hour)
—
Customer Support Response Time(minutes)
Email-based, no SLA
—
Built-in Monetization Tools(features)
None (requires third-party solutions)
—
Creator Revenue Share(percent or variable)
0% (SaaS model)
—
Free Monthly Email Volume(emails)
Unlimited (with 10k contacts max)
—
Cost per 1,000 Emails (Pay-as-You-Go)(USD)
Not applicable (subscriber-based)
—
Starter Tier Monthly Cost (50k contacts)(USD/month)
$350/month
—
Free Monthly Email Limit(emails)
500
—
Cost Per 100k Emails (Paid)(USD)
$200+ (plan dependent)
—
API Rate Limit(requests per second)
10 calls/second
—
Cost at 10,000 Subscribers(USD/month)
$50-100
—
Monetization Revenue Share(percent)
0% (you handle payments)
—
Average Setup Time(days)
1-2 (self-service)
—
API Setup Time (Developer Hours)(hours)
0.5–1 hour (UI-based)
—
Setup Time (Days)(days)
1 day (no-code signup)
—
Uptime SLA(percent)
99.99%
—
Monthly Active Users(millions)
12M+ users (2025)
—
Active Publications/Users(millions)
20M+ users
—
Marketing Automation Workflows
Advanced visual builder included
—
Built-in Landing Page Builder
Yes (drag-and-drop)
—
Contact Management Features
List management only
—
Dedicated IP Support
Available at higher tiers
—
Average Email Deliverability Rate(%)
97-98%
—
Built-in Monetization Features(count)
0 (Third-party only)
—
Built-in CRM Features
Basic contact segmentation, limited tagging, no pipeline management
—
Email Marketing Templates(templates)
1000+
—
Sales Tools Available
None—email-focused platform only
—
API Rate Limit (Requests/Second)(requests/sec)
10 (REST API)
—
Pros & Cons
10 pros·4 cons across both
M
M
Moosend
+5-2
Pros
- Intuitive drag-and-drop interface with modern design
- Advanced trigger-based automation workflows built-in
- AI-driven personalization and dynamic content generation
- Generous free plan (up to 1,000 subscribers)
- Competitive pricing starting at $25/month
Cons
- Limited SMS marketing capabilities compared to competitors
- Smaller integration ecosystem (300+ vs 1,200+)
Mailchimp
+5-2
Pros
- Comprehensive SMS marketing with international market support (2026)
- 1,200+ third-party integrations for ecosystem connectivity
- Established brand with large user community and resources
- Full CRM capabilities integrated
- Advanced multi-channel marketing (email, SMS, social)
Cons
- Free plan reduced to 250 contacts in 2026 (down 75% from previous limits)
- Outdated, legacy user interface with steeper learning curve
Frequently Asked Questions
5 questions
Mailchimp reduced free plan limits from 500 to 250 contacts (a 50% reduction) effective in 2026, reflecting an industry trend toward tighter free tier restrictions to convert users to paid plans more aggressively. This shift prioritizes conversion over user acquisition.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
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Wikipedia
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