Moosend vs Mailchimp
M
Moosend
Modern email marketing and automation platform designed for SMBs with AI-driven personalization.
Small to medium-sized businesses seeking user-friendly automation tools and AI personalization without technical complexity.
VS
Mailchimp
Beginner-friendly email marketing platform with strong SMS and social media capabilities.
Enterprise and mid-market companies needing SMS integration, extensive third-party connections, and multi-channel campaigns across established systems.
Short Answer
Moosend offers a more intuitive interface and superior automation features at competitive pricing, while Mailchimp provides broader integrations, SMS capabilities, and a larger ecosystem but with a steeper learning curve and reduced free plan limits (250 contacts as of 2026).
Our Verdict
Choose Moosend if you prioritize ease of use, modern automation workflows, and better value on the free plan—ideal for SMBs and startups building marketing automation from scratch. Choose Mailchimp if you need extensive SMS capabilities, broader third-party integrations, and an established ecosystem despite its legacy interface and tighter free plan restrictions.
Moosend6.7
8.3Mailchimp
Choose Moosend if
Small to medium-sized businesses seeking user-friendly automation tools and AI personalization without technical complexity.
Key Differences at a Glance
🎨
User Interface Design: Moosend wins (Modern, intuitive drag-and-drop builder vs Legacy interface with steeper learning curve)
🔹
Free Plan Contact Limit: Moosend wins (Unlimited up to 1,000 subscribers vs 250 contacts (halved in 2026))
🧠
AI-Driven Personalization: Moosend wins (Advanced AI personalization included vs Basic personalization features)
Key Facts & Figures
| Metric | Moosend | Mailchimp | Diff |
|---|---|---|---|
| Free Plan Contact Limit(contacts) | Up to 1,000 | 250 (as of 2026) | +300% |
| Entry-Level Paid Plan Price(USD/month) | $25 | $20 | +25% |
| Third-Party Integrations Available(integrations) | 300+ | 1,200+ |
Key Differences
Moosend
Attribute
Mailchimp
Modern, intuitive drag-and-drop builder🏆
User Interface Design
Legacy interface with steeper learning curve
Unlimited up to 1,000 subscribers🏆
Free Plan Contact Limit
250 contacts (halved in 2026)
Advanced AI personalization included🏆
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Last updated: April 3, 2026AI generated
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