Which platform is better for e-commerce stores?

Mailchimp is better for e-commerce due to its extensive integrations with e-commerce platforms, advanced abandoned cart automation, predictive analytics for customer behavior, and multi-channel capabilities. Constant Contact offers solid email marketing but lacks the depth of e-commerce-specific features.

Can I switch from Constant Contact to Mailchimp easily?

Yes, both platforms support standard email list imports and exports. Mailchimp's interface makes importing contact data straightforward, though you'll need to recreate automations and segments manually. Plan for a transition period to rebuild complex workflows.

Which platform offers better customer support?

Constant Contact is renowned for superior customer support with helpful onboarding, accessible resources, and responsive assistance across all pricing tiers. Mailchimp's support quality varies by plan level, with premium support reserved for higher-tier accounts.

Do both platforms offer SMS marketing?

Yes, both offer SMS capabilities. Mailchimp recently expanded SMS to new international markets with instant opt-in forms. Constant Contact includes SMS as a core feature. SMS functionality may require separate pricing or add-ons depending on your plan.

Which is better for small businesses just starting with email marketing?

Constant Contact is ideal for beginners due to its beginner-friendly interface, excellent onboarding support, and straightforward workflows. Mailchimp works for small businesses too, especially with its free plan, but requires more learning investment to maximize its features.

Mailchimp vs Constant Contact

Updated March 29, 2026

Mailchimp

Simplified email marketing platform with basic CRM and audience management

Growing businesses, e-commerce merchants, and marketers needing sophisticated automation and multi-channel campaigns

Check Price

Constant Contact

User-friendly email marketing platform with SMS and event marketing focused on simplicity and accessibility.

Small businesses, beginners, nonprofits, and users who prioritize simplicity and customer support over advanced features

Short Answer

Mailchimp is a comprehensive marketing automation platform emphasizing data-driven insights and cross-channel campaigns, while Constant Contact focuses on simplicity and ease-of-use for email, SMS, and event marketing. Mailchimp suits growing businesses needing advanced automation, while Constant Contact appeals to beginners and small businesses prioritizing straightforward workflows.

Our Verdict

Both platforms excel in different use cases: Mailchimp is ideal for growing businesses seeking powerful automation, multi-channel marketing, and data intelligence to scale campaigns efficiently. Constant Contact is best for small businesses and beginners who value simplicity, strong customer support, and a straightforward email marketing experience without complexity. The choice depends on whether you prioritize sophisticated automation and growth or ease-of-use and support.

Mailchimp8.3

6.7Constant Contact

Choose Mailchimp if

Growing businesses, e-commerce merchants, and marketers needing sophisticated automation and multi-channel campaigns

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Key Differences at a Glance

🔹

Primary Focus: All-in-one marketing automation platform vs Email-first marketing with SMS and events

🔹

Automation Sophistication: Mailchimp wins (Advanced, data-driven targeting and next-best actions vs Straightforward, beginner-friendly workflows)

🔹

Cross-Channel Capabilities: Mailchimp wins (Email, social, landing pages, ads, SMS vs Email, SMS, and event marketing)

See all 7 differences

Key Facts & Figures

Metric	Mailchimp	Constant Contact	Diff
Core Marketing Channels(channels)	5 channels	3 channels	+67%
Learning Curve Rating(difficulty (1-10))	7 (moderate to high)	3 (very beginner-friendly)	+133%
Starting Price (Monthly)(USD)	$0-$20

Key Differences

Mailchimp

Attribute

Constant Contact

All-in-one marketing automation platform

Primary Focus

Email-first marketing with SMS and events

Advanced, data-driven targeting and next-best actions🏆

Automation Sophistication

Straightforward, beginner-friendly workflows

Email, social, landing pages, ads, SMS🏆

Cross-Channel Capabilities

Email, SMS, and event marketing

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Last updated: March 29, 2026AI generated

Primary Focus

Mailchimp

All-in-one marketing automation platform

Constant Contact

Email-first marketing with SMS and events

Automation Sophistication

Mailchimp

Advanced, data-driven targeting and next-best actions🏆

Constant Contact

Straightforward, beginner-friendly workflows

Cross-Channel Capabilities

Mailchimp

Email, social, landing pages, ads, SMS🏆

Constant Contact

Email, SMS, and event marketing

Learning Curve

Mailchimp

Steeper for advanced features

Constant Contact

Gentle, designed for beginners🏆

Analytics Depth

Mailchimp

Advanced reporting with predictive insights🏆

Constant Contact

Basic campaign-level analytics

Segmentation Capabilities

Mailchimp

Sophisticated data-based segmentation🏆

Constant Contact

Standard list management segmentation

Customer Support Quality

Mailchimp

Good, variable by plan tier

Constant Contact

Exceptional, accessible across all tiers🏆

Full Comparison

Attribute	Mailchimp	Constant Contact

Core Marketing Channels(channels)	5 channels	3 channels
SMS Marketing Capability	Yes, with international expansion	Yes, core feature
Landing Page Builder Access	Free on all plans	—
AI Email Generation	Not available	—
SMS Marketing Capabilities	Full SMS suite with 2026 international expansion	—
Show 9 more attributes Email Templates(count) 200+ — Free Plan Email Features Limited core features only — Email Template Design Options(variety level) Extensive design variety and customization — Segmentation Capabilities(sophistication level) Standard audience segmentation — Customer Data Integration(depth level) Basic contact data syncing — Email Automation Workflows Basic (simple triggers, 3-5 step sequences) — Native CRM Included No (API integration only) — Landing Page Builder Yes (drag-and-drop, mobile-responsive) — SMS Marketing Support Yes (added 2026, supports international markets) —

Free Plan Available	Yes, up to 500 contacts	Limited trial only
Starting Price (Monthly)(USD)	$0-$20	$20+
Starting Price (Entry Tier)(USD/month)	$13/month	—
Cost at 5,000 Contacts/Profiles(USD/month)	$50-70/month	—
Cost at 50,000 Contacts/Profiles(USD/month)	$100/month	—
Show 2 more attributes Monthly Cost (10,000 contacts)(USD) $100 — Free Plan Availability Yes (up to 500 contacts, all core features) —

Learning Curve Rating(difficulty (1-10))	7 (moderate to high)	3 (very beginner-friendly)

Segmentation Depth	Sophisticated data-driven rules	Standard list-based segmentation

24/7 Support Availability	Yes, varies by plan	Yes, all plans included

Automation Complexity Level	Basic (Customer Journey Builder)	Basic to intermediate

Email Deliverability Testing	A/B testing and design testing (free)	—

eCommerce Platform Support(platforms)	More extensive platform coverage	—
CRM Integration Capabilities	Basic contact management	—

User Skill Level Required	Beginner-friendly	—
Setup Time for First Campaign(hours)	1-2 hours	—
User Learning Curve(difficulty level)	Minimal (intuitive interface)	—

Free Plan Subscriber Limit(contacts)	250	—

Free Plan Monthly Email Sends(emails/month)	500	—

G2 Aggregate Rating(out of 5)	4.3/5	—

Built-in E-commerce Features	Limited (abandoned cart via integrations)	—
Paid Plan Email Sending(sends per month)	Capped by contact tier multipliers	—
Integrated CRM & Contact Management	Full CRM suite with advanced segmentation	—
Built-in E-commerce & Monetization	Limited e-commerce via integrations	—
CRM Type	Basic add-on CRM	—

Overage Fees on Paid Plans	Yes - charges per contact/send overages	—

Third-Party Integrations(score/10)	Extensive library with 300+ native integrations	—

Analytics & Reporting Depth	Comprehensive campaign performance and subscriber insights	—

Free Plan Contact Limit(contacts)	250 (as of 2026)	—
Entry-Level Paid Plan Price(USD/month)	$20	—

Third-Party Integrations Available(integrations)	1,200+	—
CRM Integration	Full native CRM platform integrated	—

AI Personalization Engine	Basic personalization features	—
Trigger-Based Automation Workflows	Available but less intuitive setup	—

User Interface Modernity(rating)	Legacy interface, steep learning curve	—

Monthly Email Send Limit (Entry Plan)(emails/month)	1,000-5,000	—

Contact List Size Limit (Standard Pricing)(contacts)	Unlimited growth with pro-rated pricing	—

Free Plan Subscriber Capacity(contacts/subscribers)	250 contacts	—
Price Scaling Factor at 5,000 Subscribers(relative cost index)	Steep 3-4x multiplier	—

Free Plan Monthly Email Limit(emails)	1,000 emails/month	—
Free Plan Contact Capacity(contacts)	500 contacts	—

Global User Base(millions of users)	13 million users	—

G2 Review Rating(stars out of 5)	4.3/5 stars	—

Lead Scoring Capability	Manual segmentation only	—
Marketing Channels Supported(channels)	Email, basic social	—
Automation Workflow Complexity	Basic linear automation sequences	—

2026 Feature Updates(updates)	Standard quarterly updates	—

Mailchimp

Constant Contact

Core Marketing Channels(channels)

5 channels

3 channels

SMS Marketing Capability

Yes, with international expansion

Yes, core feature

Landing Page Builder Access

Free on all plans

—

AI Email Generation

Not available

—

SMS Marketing Capabilities

Full SMS suite with 2026 international expansion

—

Show 9 more attributes

Email Templates(count)

200+

—

Free Plan Email Features

Limited core features only

—

Email Template Design Options(variety level)

Extensive design variety and customization

—

Segmentation Capabilities(sophistication level)

Standard audience segmentation

—

Customer Data Integration(depth level)

Basic contact data syncing

—

Email Automation Workflows

Basic (simple triggers, 3-5 step sequences)

—

Native CRM Included

No (API integration only)

—

Landing Page Builder

Yes (drag-and-drop, mobile-responsive)

—

SMS Marketing Support

Yes (added 2026, supports international markets)

—

Free Plan Available

Yes, up to 500 contacts

Limited trial only

Starting Price (Monthly)(USD)

$0-$20

$20+

Starting Price (Entry Tier)(USD/month)

$13/month

—

Cost at 5,000 Contacts/Profiles(USD/month)

$50-70/month

—

Cost at 50,000 Contacts/Profiles(USD/month)

$100/month

—

Show 2 more attributes

Monthly Cost (10,000 contacts)(USD)

$100

—

Free Plan Availability

Yes (up to 500 contacts, all core features)

—

Learning Curve Rating(difficulty (1-10))

7 (moderate to high)

3 (very beginner-friendly)

Segmentation Depth

Sophisticated data-driven rules

Standard list-based segmentation

24/7 Support Availability

Yes, varies by plan

Yes, all plans included

Automation Complexity Level

Basic (Customer Journey Builder)

Basic to intermediate

Email Deliverability Testing

A/B testing and design testing (free)

—

eCommerce Platform Support(platforms)

More extensive platform coverage

—

CRM Integration Capabilities

Basic contact management

—

User Skill Level Required

Beginner-friendly

—

Setup Time for First Campaign(hours)

1-2 hours

—

User Learning Curve(difficulty level)

Minimal (intuitive interface)

—

Free Plan Subscriber Limit(contacts)

250

—

Free Plan Monthly Email Sends(emails/month)

500

—

G2 Aggregate Rating(out of 5)

4.3/5

—

Built-in E-commerce Features

Limited (abandoned cart via integrations)

—

Paid Plan Email Sending(sends per month)

Capped by contact tier multipliers

—

Integrated CRM & Contact Management

Full CRM suite with advanced segmentation

—

Built-in E-commerce & Monetization

Limited e-commerce via integrations

—

CRM Type

Basic add-on CRM

—

Overage Fees on Paid Plans

Yes - charges per contact/send overages

—

Third-Party Integrations(score/10)

Extensive library with 300+ native integrations

—

Analytics & Reporting Depth

Comprehensive campaign performance and subscriber insights

—

Free Plan Contact Limit(contacts)

250 (as of 2026)

—

Entry-Level Paid Plan Price(USD/month)

$20

—

Third-Party Integrations Available(integrations)

1,200+

—

CRM Integration

Full native CRM platform integrated

—

AI Personalization Engine

Basic personalization features

—

Trigger-Based Automation Workflows

Available but less intuitive setup

—

User Interface Modernity(rating)

Legacy interface, steep learning curve

—

Monthly Email Send Limit (Entry Plan)(emails/month)

1,000-5,000

—

Contact List Size Limit (Standard Pricing)(contacts)

Unlimited growth with pro-rated pricing

—

Free Plan Subscriber Capacity(contacts/subscribers)

250 contacts

—

Price Scaling Factor at 5,000 Subscribers(relative cost index)

Steep 3-4x multiplier

—

Free Plan Monthly Email Limit(emails)

1,000 emails/month

—

Free Plan Contact Capacity(contacts)

500 contacts

—

Global User Base(millions of users)

13 million users

—

G2 Review Rating(stars out of 5)

4.3/5 stars

—

Lead Scoring Capability

Manual segmentation only

—

Marketing Channels Supported(channels)

Email, basic social

—

Automation Workflow Complexity

Basic linear automation sequences

—

2026 Feature Updates(updates)

Standard quarterly updates

—

Full Comparison

Attribute	Mailchimp	Constant Contact

Core Marketing Channels(channels)	5 channels	3 channels
SMS Marketing Capability	Yes, with international expansion	Yes, core feature
Landing Page Builder Access	Free on all plans	—
AI Email Generation	Not available	—
SMS Marketing Capabilities	Full SMS suite with 2026 international expansion	—
Show 9 more attributes Email Templates(count) 200+ — Free Plan Email Features Limited core features only — Email Template Design Options(variety level) Extensive design variety and customization — Segmentation Capabilities(sophistication level) Standard audience segmentation — Customer Data Integration(depth level) Basic contact data syncing — Email Automation Workflows Basic (simple triggers, 3-5 step sequences) — Native CRM Included No (API integration only) — Landing Page Builder Yes (drag-and-drop, mobile-responsive) — SMS Marketing Support Yes (added 2026, supports international markets) —

Free Plan Available	Yes, up to 500 contacts	Limited trial only
Starting Price (Monthly)(USD)	$0-$20	$20+
Starting Price (Entry Tier)(USD/month)	$13/month	—
Cost at 5,000 Contacts/Profiles(USD/month)	$50-70/month	—
Cost at 50,000 Contacts/Profiles(USD/month)	$100/month	—
Show 2 more attributes Monthly Cost (10,000 contacts)(USD) $100 — Free Plan Availability Yes (up to 500 contacts, all core features) —

Learning Curve Rating(difficulty (1-10))	7 (moderate to high)	3 (very beginner-friendly)

Segmentation Depth	Sophisticated data-driven rules	Standard list-based segmentation

24/7 Support Availability	Yes, varies by plan	Yes, all plans included

Automation Complexity Level	Basic (Customer Journey Builder)	Basic to intermediate

Email Deliverability Testing	A/B testing and design testing (free)	—

eCommerce Platform Support(platforms)	More extensive platform coverage	—
CRM Integration Capabilities	Basic contact management	—

User Skill Level Required	Beginner-friendly	—
Setup Time for First Campaign(hours)	1-2 hours	—
User Learning Curve(difficulty level)	Minimal (intuitive interface)	—

Free Plan Subscriber Limit(contacts)	250	—

Free Plan Monthly Email Sends(emails/month)	500	—

G2 Aggregate Rating(out of 5)	4.3/5	—

Built-in E-commerce Features	Limited (abandoned cart via integrations)	—
Paid Plan Email Sending(sends per month)	Capped by contact tier multipliers	—
Integrated CRM & Contact Management	Full CRM suite with advanced segmentation	—
Built-in E-commerce & Monetization	Limited e-commerce via integrations	—
CRM Type	Basic add-on CRM	—

Overage Fees on Paid Plans	Yes - charges per contact/send overages	—

Third-Party Integrations(score/10)	Extensive library with 300+ native integrations	—

Analytics & Reporting Depth	Comprehensive campaign performance and subscriber insights	—

Free Plan Contact Limit(contacts)	250 (as of 2026)	—
Entry-Level Paid Plan Price(USD/month)	$20	—

Third-Party Integrations Available(integrations)	1,200+	—
CRM Integration	Full native CRM platform integrated	—

AI Personalization Engine	Basic personalization features	—
Trigger-Based Automation Workflows	Available but less intuitive setup	—

User Interface Modernity(rating)	Legacy interface, steep learning curve	—

Monthly Email Send Limit (Entry Plan)(emails/month)	1,000-5,000	—

Contact List Size Limit (Standard Pricing)(contacts)	Unlimited growth with pro-rated pricing	—

Free Plan Subscriber Capacity(contacts/subscribers)	250 contacts	—
Price Scaling Factor at 5,000 Subscribers(relative cost index)	Steep 3-4x multiplier	—

Free Plan Monthly Email Limit(emails)	1,000 emails/month	—
Free Plan Contact Capacity(contacts)	500 contacts	—

Global User Base(millions of users)	13 million users	—

G2 Review Rating(stars out of 5)	4.3/5 stars	—

Lead Scoring Capability	Manual segmentation only	—
Marketing Channels Supported(channels)	Email, basic social	—
Automation Workflow Complexity	Basic linear automation sequences	—

2026 Feature Updates(updates)	Standard quarterly updates	—

Mailchimp

Constant Contact

Core Marketing Channels(channels)

5 channels

3 channels

SMS Marketing Capability

Yes, with international expansion

Yes, core feature

Landing Page Builder Access

Free on all plans

—

AI Email Generation

Not available

—

SMS Marketing Capabilities

Full SMS suite with 2026 international expansion

—

Show 9 more attributes

Email Templates(count)

200+

—

Free Plan Email Features

Limited core features only

—

Email Template Design Options(variety level)

Extensive design variety and customization

—

Segmentation Capabilities(sophistication level)

Standard audience segmentation

—

Customer Data Integration(depth level)

Basic contact data syncing

—

Email Automation Workflows

Basic (simple triggers, 3-5 step sequences)

—

Native CRM Included

No (API integration only)

—

Landing Page Builder

Yes (drag-and-drop, mobile-responsive)

—

SMS Marketing Support

Yes (added 2026, supports international markets)

—

Free Plan Available

Yes, up to 500 contacts

Limited trial only

Starting Price (Monthly)(USD)

$0-$20

$20+

Starting Price (Entry Tier)(USD/month)

$13/month

—

Cost at 5,000 Contacts/Profiles(USD/month)

$50-70/month

—

Cost at 50,000 Contacts/Profiles(USD/month)

$100/month

—

Show 2 more attributes

Monthly Cost (10,000 contacts)(USD)

$100

—

Free Plan Availability

Yes (up to 500 contacts, all core features)

—

Learning Curve Rating(difficulty (1-10))

7 (moderate to high)

3 (very beginner-friendly)

Segmentation Depth

Sophisticated data-driven rules

Standard list-based segmentation

24/7 Support Availability

Yes, varies by plan

Yes, all plans included

Automation Complexity Level

Basic (Customer Journey Builder)

Basic to intermediate

Email Deliverability Testing

A/B testing and design testing (free)

—

eCommerce Platform Support(platforms)

More extensive platform coverage

—

CRM Integration Capabilities

Basic contact management

—

User Skill Level Required

Beginner-friendly

—

Setup Time for First Campaign(hours)

1-2 hours

—

User Learning Curve(difficulty level)

Minimal (intuitive interface)

—

Free Plan Subscriber Limit(contacts)

250

—

Free Plan Monthly Email Sends(emails/month)

500

—

G2 Aggregate Rating(out of 5)

4.3/5

—

Built-in E-commerce Features

Limited (abandoned cart via integrations)

—

Paid Plan Email Sending(sends per month)

Capped by contact tier multipliers

—

Integrated CRM & Contact Management

Full CRM suite with advanced segmentation

—

Built-in E-commerce & Monetization

Limited e-commerce via integrations

—

CRM Type

Basic add-on CRM

—

Overage Fees on Paid Plans

Yes - charges per contact/send overages

—

Third-Party Integrations(score/10)

Extensive library with 300+ native integrations

—

Analytics & Reporting Depth

Comprehensive campaign performance and subscriber insights

—

Free Plan Contact Limit(contacts)

250 (as of 2026)

—

Entry-Level Paid Plan Price(USD/month)

$20

—

Third-Party Integrations Available(integrations)

1,200+

—

CRM Integration

Full native CRM platform integrated

—

AI Personalization Engine

Basic personalization features

—

Trigger-Based Automation Workflows

Available but less intuitive setup

—

User Interface Modernity(rating)

Legacy interface, steep learning curve

—

Monthly Email Send Limit (Entry Plan)(emails/month)

1,000-5,000

—

Contact List Size Limit (Standard Pricing)(contacts)

Unlimited growth with pro-rated pricing

—

Free Plan Subscriber Capacity(contacts/subscribers)

250 contacts

—

Price Scaling Factor at 5,000 Subscribers(relative cost index)

Steep 3-4x multiplier

—

Free Plan Monthly Email Limit(emails)

1,000 emails/month

—

Free Plan Contact Capacity(contacts)

500 contacts

—

Global User Base(millions of users)

13 million users

—

G2 Review Rating(stars out of 5)

4.3/5 stars

—

Lead Scoring Capability

Manual segmentation only

—

Marketing Channels Supported(channels)

Email, basic social

—

Automation Workflow Complexity

Basic linear automation sequences

—

2026 Feature Updates(updates)

Standard quarterly updates

—

Mailchimp vs Constant Contact

Mailchimp

Constant Contact

Short Answer

Our Verdict

Track this comparison

Key Differences at a Glance

Key Facts & Figures

Key Differences

Related Comparisons

Related Articles

Explore Entities

More Software

People Also Compare

Full Comparison

Visual Comparison

Pros & Cons

Mailchimp

Pros

Cons

Constant Contact

Pros

Cons

Frequently Asked Questions

Resources & Learn More

Where to Buy

Wikipedia

Videos

Full Comparison

Visual Comparison

Mailchimp vs Constant Contact

Mailchimp

Constant Contact

Short Answer

Our Verdict

🔔Track this comparison

Key Differences at a Glance

Key Facts & Figures

Key Differences

Related Comparisons

Related Articles

Explore Entities

More Software

People Also Compare

Full Comparison

Visual Comparison

Pros & Cons

Mailchimp

Pros

Cons

Constant Contact

Pros

Cons

Frequently Asked Questions

Resources & Learn More

Where to Buy

Wikipedia

Videos

Full Comparison

Visual Comparison

Track this comparison