software
Mailchimp vs Constant Contact 2026 Comparison
Mailchimp offers more advanced automation and better free-tier features with support for up to 500 contacts, while Constant Contact provides superior customer support and simpler interface but requires paid plans for all users. Mailchimp appeals to growth-focused marketers, while Constant Contact suits small businesses prioritizing ease-of-use.
Mailchimp
Marketing automation platform with visual campaign builders, audience management, and integrated CRM for subscriber-based marketing.
E-commerce businesses, agencies, growth-focused startups, and marketers seeking advanced automation without upfront costs.
Score63%
VS
CC
Constant Contact
User-friendly email marketing platform emphasizing customer support and simple campaign management for small businesses.
Non-technical small business owners, local services, nonprofits, and companies prioritizing hands-on customer support and simplicity.
Score63%
Quick Answer
AI SummaryMailchimp offers more advanced automation and better free-tier features with support for up to 500 contacts, while Constant Contact provides superior customer support and simpler interface but requires paid plans for all users. Mailchimp appeals to growth-focused marketers, while Constant Contact suits small businesses prioritizing ease-of-use.
Our Verdict
AI-assistedChoose Mailchimp if you want a scalable solution with powerful automation, better free options, and lower costs as you grow—ideal for startups, agencies, and e-commerce businesses. Choose Constant Contact if you prioritize responsive customer support, prefer a simpler interface, and need guided onboarding from day one—best for non-technical small business owners.
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Mailchimp
8.6/10
Constant Contact
6.4/10
C
Choose Mailchimp if
Best pickE-commerce businesses, agencies, growth-focused startups, and marketers seeking advanced automation without upfront costs.
C
Choose Constant Contact if
Non-technical small business owners, local services, nonprofits, and companies prioritizing hands-on customer support and simplicity.
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Key Differences at a Glance
- Free Plan Contacts:✓ Mailchimp wins(500 contacts vs No free plan)
- Starting Monthly Price:✓ Mailchimp wins($0 (free plan available) vs $20/month)
- Automation Workflows:✓ Mailchimp wins(Unlimited (all plans) vs Limited on basic plans)
Key Facts & Figures
87 numeric metrics compared
| Metric | Mailchimp | Constant Contact | Ratio |
|---|---|---|---|
| Core Marketing Channels(channels) | 5 channels | 3 channels | |
| Learning Curve Rating(1-10 scale) | 7 (moderate to high) | 3 (very beginner-friendly) | |
| Starting Price (Monthly)(USD) | $0-$20 | $20+ | |
| Free Plan Subscriber Limit(contacts) | 250 | — | — |
| Free Plan Monthly Email Sends(emails/month) | 500 | — | — |
| G2 Aggregate Rating(out of 5) | 4.3/5 | — | — |
| Third-Party Integrations(count) | 300+ integrations | 250+ | |
| Entry-Level Paid Plan Price(USD/month) | $20 | — | — |
| Third-Party Integrations Available(integrations) | 1,200+ | — | — |
| Email Templates(count) | 200+ | — | — |
| Starting Price (Entry Tier)(USD/month) | $13/month | — | — |
| Cost at 5,000 Contacts/Profiles(USD/month) | $50-70/month | — | — |
| Cost at 50,000 Contacts/Profiles(USD/month) | $100/month | — | — |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 1,000-5,000 | — | — |
| Monthly Cost (10,000 contacts)(USD) | $100 | $300/month | |
| Setup Time for First Campaign(hours) | 1-2 hours | — | — |
| Free Plan Subscriber Capacity(contacts/subscribers) | 250 contacts | — | — |
| Free Plan Monthly Email Limit(emails) | 1,000 emails/month | — | — |
| Global User Base(millions) | 13 million users | — | — |
| G2 Review Rating(stars out of 5) | 4.3/5 stars | — | — |
| Price Scaling Factor at 5,000 Subscribers(relative cost index) | Steep 3-4x multiplier | — | — |
| Free Plan Contact Capacity(contacts) | 500 contacts | — | — |
| Marketing Channels Supported(channels) | Email, basic social | — | — |
| Free Plan Contact Limit(contacts) | 500 | No free plan | |
| Setup Time for Non-Developers(minutes) | 10-20 minutes | — | — |
| Maximum Monthly Email Limit(emails) | 300,000 (based on plan) | — | — |
| Starting Price (Paid Plan)(USD/month) | $13/month (Essentials) | — | — |
| Maximum Contact Plan(USD/month) | $800/month (100,000 contacts) | — | — |
| G2 Award Count(awards) | Transactional email and small business | — | — |
| API Integration Support(integrations) | 1000+ | — | — |
| User-Friendliness Rating(score) | 3.8/5 | — | — |
| Max Contacts (Starter Plan)(contacts) | 500 (free) / 5,000 (paid) | — | — |
| Average Implementation Time(days) | 0.08 months (1 hour) | — | — |
| Native CRM Integrations(integrations) | 3 (Salesforce, HubSpot, custom) | — | — |
| Customer Support Response Time(hours) | 12-24 hours (business hours) | 24/7 (phone, email, live chat) | |
| Starting Monthly Cost(USD) | $20 | — | — |
| Email Template Library(templates) | 130+ | — | — |
| Learning Curve (1=Easy, 5=Difficult)(scale) | 1 (beginner-friendly) | — | — |
| Starting Monthly Price(USD) | $0 (free tier) | $20 | |
| Pro Plan Monthly Cost (10k subscribers)(USD) | $50 | — | — |
| Ease of Use Rating(1-5 scale) | 7.8/10 | — | — |
| Pre-built Automation Templates(count) | 300+ | — | — |
| Free Tier Subscriber Limit(subscribers) | 500 free contacts | Trial only (60 days) | — |
| Free Monthly Email Volume(emails) | Unlimited (with 10k contacts max) | — | — |
| Starter Tier Monthly Cost (50k contacts)(USD/month) | $350/month | — | — |
| Campaign Template Library(templates) | 500+ | — | — |
| API Response Time (P95)(milliseconds) | 250ms | — | — |
| Automation Workflow Steps (Free/Starter Tier)(workflows) | Unlimited (standard feature) | — | — |
| Maximum Contacts/Recipients(contacts) | Unlimited (with pricing increase) | — | — |
| Entry-Level Monthly Cost(USD) | $0 | $20 | |
| Ecommerce Integrations(integrations) | 13+ | 8+ | |
| API Rate Limit(requests/second) | 10 calls/second | Unlimited (on request) | — |
| Free Tier Contact Limit(contacts) | 500 | — | — |
| Cost at 10,000 Subscribers(USD/month) | $50-100 | — | — |
| Monetization Revenue Share(percent) | 0% (you handle payments) | — | — |
| Setup Time for Monetization(minutes) | 30+ (payment processor + Mailchimp config) | — | — |
| Starting Price(USD/month) | $0 (free tier) or $20 (Pro) | — | — |
| Max Free Tier Contacts(contacts) | 500 | — | — |
| Email Deliverability Rate(%) | 96–98% | — | — |
| Supported Communication Channels(channels) | 3 (email, SMS via paid add-on, social) | — | — |
| Average Setup Time(days) | 0.5-2 hours (no code required) | — | — |
| Monthly Cost for 5,000 Subscribers(USD) | $70/month | — | — |
| Automation Workflows on Standard Plan(count) | Limited (up to 5-10 per plan tier) | — | — |
| SMS Cost Per Message(USD) | $0.01-0.05 per SMS | Not offered | — |
| Pre-Built Email Templates(count) | 100+ templates | — | — |
| User Onboarding Time (Average)(hours) | 4-6 weeks | — | — |
| Cost per 1,000 Emails(USD) | $2–$7 (plan-dependent) | — | — |
| Free Tier Monthly Email Limit(emails) | 1,000/month | — | — |
| API Setup Time (Developer Hours)(hours) | 0.5–1 hour (UI-based) | — | — |
| Monthly Cost at 100K Emails/Month(USD) | $200–$350 (based on tier) | — | — |
| Entry-Level Monthly Price(USD) | $12 | $12 | |
| Price at 50,000 Contacts(USD) | $80 | $80 | |
| Ease of Use Score(/10) | 9 | 9 | |
| Max Contacts at Entry Plan(contacts) | 500 contacts | 500 contacts | |
| Mid-Tier Plan Price(USD/month) | $35/month (Standard) | $35/month (Standard) | |
| Starter Plan Monthly Price(USD) | $12/month | $12/month | |
| Professional/Standard Plan Monthly Price(USD) | $80/month | $80/month | |
| Cost per User Monthly (Starter Annual)(USD) | $12/month | $12/month | |
| vs Average SMB Marketing Budget(Percent of $72/user/month) | 17% of average | 17% of average | |
| Entry Subscriber Limit(Contacts) | 500 contacts | 500 contacts | |
| Mid-Tier Plan (5,000 contacts)(USD/month) | $50 | $50 | |
| Email Delivery Speed(minutes) | Near-instantaneous (seconds to minutes) | Near-instantaneous (seconds to minutes) | |
| Landing Page Templates(templates) | 50+ | 50+ | |
| Automation Workflow Triggers(count) | 15 | 15 | |
| Native Integrations(count) | 1,000+ | 1,000+ | |
| Email Templates Included(templates) | 500+ templates | 500+ templates | |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | Baseline ($3,600/year) | Baseline ($3,600/year) |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
Mailchimp leads1 tie
CC
2Constant ContactMailchimp
Attribute
Constant Contact
- 500 contacts(winner)Free Plan ContactsNo free plan
- $0 (free plan available)(winner)Starting Monthly Price$20/month
- Unlimited (all plans)(winner)Automation WorkflowsLimited on basic plans
- Paid plans only24/7 Phone SupportAll paid plans included(winner)
- 10 calls/secondAPI Rate LimitUnlimited (contact support)(winner)
- Yes, with drag-and-dropBuilt-in Landing PagesYes, with templates
- 13+ platforms supported(winner)Ecommerce Integration8+ platforms supported
- Free Plan Contacts
Mailchimp
500 contacts(winner)
Constant Contact
No free plan
- Starting Monthly Price
Mailchimp
$0 (free plan available)(winner)
Constant Contact
$20/month
- Automation Workflows
Mailchimp
Unlimited (all plans)(winner)
Constant Contact
Limited on basic plans
- 24/7 Phone Support
Mailchimp
Paid plans only
Constant Contact
All paid plans included(winner)
- API Rate Limit
Mailchimp
10 calls/second
Constant Contact
Unlimited (contact support)(winner)
- Built-in Landing Pages
Mailchimp
Yes, with drag-and-drop
Constant Contact
Yes, with templates
- Ecommerce Integration
Mailchimp
13+ platforms supported(winner)
Constant Contact
8+ platforms supported
Full Comparison
| Attribute | Mailchimp | Constant Contact |
|---|---|---|
| Core Marketing Channels(channels) | 5 channels(winner) | 3 channels |
| SMS Marketing Capability | Yes, with international expansion | Yes, core feature |
| Landing Page Builder Access | Free on all plans | — |
| AI Email Generation | Not available | — |
| SMS Marketing Capabilities | Full SMS suite with 2026 international expansion | — |
Show 42 more attributesEmail Templates(count) 200+ — Free Plan Email Features Limited core features only — Email Template Design Options(variety level) Extensive design variety and customization — Segmentation Capabilities(trigger types) Standard audience segmentation — Customer Data Integration(depth level) Basic contact data syncing — Native CRM Included No (API integration only) — SMS Marketing Support Yes (added 2026, supports international markets) — Built-in CRM Yes, full CRM suite No Multi-Channel Marketing Email, SMS, landing pages, ads — Automation Features Advanced automation included — Landing Page Builder Yes (drag-and-drop, AI-assisted) Yes (template-based) CRM Functionality Full CRM with customer profiles — Lead Scoring Models Available(types) Behavioral segmentation only — Lead Scoring Sophistication(capability level) Basic (list segmentation only) — Automation Workflow Complexity ~5 basic automations 12 pre-built templates Email Template Library(templates) 130+ — Account-Based Marketing (ABM) Support No — Pre-built Automation Templates(count) 300+ — Campaign Template Library(templates) 500+ — Automation Workflow Steps (Free/Starter Tier)(workflows) Unlimited (standard feature) — Max Contacts (Paid Plan)(contacts) Unlimited Unlimited Automation Workflows(workflows) Unlimited (all plans) Limited on basic tiers Free Tier Contact Limit(contacts) 500 — Email Automation Workflows Advanced (conditional, behavioral triggers) — Built-in Payment Processing No (third-party required) — A/B Testing Capability Yes (subject lines, send time) — SMS Marketing Included in paid plans — Max Free Tier Contacts(contacts) 500 — Supported Communication Channels(channels) 3 (email, SMS via paid add-on, social) — Pre-Built Email Templates(count) 100+ templates — A/B Testing Capabilities Advanced (subject, send time, content) — Bounce Handling & List Cleaning Manual review required — Subscriber Management Features Full CRM with segmentation, tagging, custom fields — Personalization Capabilities Basic segmentation — AI Predictive Features Not available — Automation Capabilities(features) Basic automation sequences — CRM Integration Level Email-centric, limited CRM — Entry Subscriber Limit(Contacts) 500 contacts — Landing Page Templates(templates) 50+ — Automation Workflow Triggers(count) 15 — Email Templates Included(templates) 500+ templates — CRM Features Basic contact management only — | ||
| Free Plan Available | Yes (500 contacts) | No |
| Starting Price (Monthly)(USD) | $0-$20(winner) | $20+ |
| Starting Price (Entry Tier)(USD/month) | $13/month | — |
| Cost at 5,000 Contacts/Profiles(USD/month) | $50-70/month | — |
| Cost at 50,000 Contacts/Profiles(USD/month) | $100/month | — |
Show 25 more attributesMonthly Cost (10,000 contacts)(USD) $100 $300/month Free Plan Monthly Email Limit(emails) 1,000 emails/month — Free Plan Contact Limit(contacts) 500 No free plan Starting Price (Paid Plan)(USD/month) $13/month (Essentials) — Maximum Contact Plan(USD/month) $800/month (100,000 contacts) — Free Plan Availability Full-featured free plan — Free Tier Available(yes/no) Yes (up to 500 contacts) — Starting Monthly Cost(USD) $20 — Starting Monthly Price(USD) $0 (free tier) $20 Pro Plan Monthly Cost (10k subscribers)(USD) $50 — Free Tier Subscriber Limit(subscribers) 500 free contacts Trial only (60 days) Entry-Level Monthly Cost(USD) $0 $20 Starting Price(USD/month) $0 (free tier) or $20 (Pro) — SMS Delivery Cost(USD per message) Not offered (email-focused) — Voice Call Cost(USD per minute) Not offered — Cost per 1,000 Emails(USD) $2–$7 (plan-dependent) — Free Tier Monthly Email Limit(emails) 1,000/month — Monthly Cost at 100K Emails/Month(USD) $200–$350 (based on tier) — Entry-Level Monthly Price(USD) $12 — Price at 50,000 Contacts(USD) $80 — Mid-Tier Plan Price(USD/month) $35/month (Standard) — Starter Plan Monthly Price(USD) $12/month — Professional/Standard Plan Monthly Price(USD) $80/month — Cost per User Monthly (Starter Annual)(USD) $12/month — Mid-Tier Plan (5,000 contacts)(USD/month) $50 — | ||
| Learning Curve Rating(1-10 scale) | 7 (moderate to high) | 3 (very beginner-friendly)(winner) |
| Segmentation Depth | Sophisticated data-driven rules | Standard list-based segmentation |
| 24/7 Support Availability | Yes, varies by plan | Yes, all plans included |
| Customer Support Response Time(hours) | 12-24 hours (business hours) | 24/7 (phone, email, live chat)(winner) |
| Phone Support Availability(hours/day) | Business hours (paid plans) | 24/7 (all plans) |
| Automation Complexity Level | Basic (Customer Journey Builder) | Standard email-based |
| Email Deliverability Testing | A/B testing and design testing (free) | — |
| eCommerce Platform Support(platforms) | More extensive platform coverage | — |
| CRM Integration Capabilities | Basic contact management | — |
| Third-Party Integrations(count) | 300+ integrations(winner) | 250+ |
| API Integration Support(integrations) | 1000+ | — |
| Native CRM Integrations(integrations) | 3 (Salesforce, HubSpot, custom) | — |
Show 3 more attributesEcommerce Integrations(integrations) 13+ 8+ E-commerce Integration Quality Limited e-commerce features — Native Integrations(count) 1,000+ — | ||
| User Skill Level Required | Beginner-friendly | — |
| Setup Time for First Campaign(hours) | 1-2 hours | — |
| User Learning Curve(hours) | Minimal (intuitive interface) | — |
| User-Friendliness Rating(score) | 3.8/5 | — |
| Learning Curve Difficulty(score (1-10)) | 2/10 (simple) | — |
Show 3 more attributesLearning Curve (1=Easy, 5=Difficult)(scale) 1 (beginner-friendly) — Ease of Use Rating(1-5 scale) 7.8/10 — User Onboarding Time (Average)(hours) 4-6 weeks — | ||
| Free Plan Subscriber Limit(contacts) | 250 | — |
| Monthly Cost for 5,000 Subscribers(USD) | $70/month | — |
| SMS Cost Per Message(USD) | $0.01-0.05 per SMS | Not offered |
| Free Plan Monthly Email Sends(emails/month) | 500 | — |
| G2 Aggregate Rating(out of 5) | 4.3/5 | — |
| Built-in E-commerce Features | Limited (abandoned cart via integrations) | — |
| Paid Plan Email Sending(sends per month) | Capped by contact tier multipliers | — |
| Integrated CRM & Contact Management | Full CRM suite with advanced segmentation | — |
| Built-in E-commerce & Monetization | Limited e-commerce via integrations | — |
| CRM Type | Basic add-on CRM | — |
Show 1 more attributeSMS Marketing Included Add-on ($30-$60/month extra) — | ||
| Overage Fees on Paid Plans | Yes - charges per contact/send overages | — |
| Analytics & Reporting Depth | Comprehensive campaign performance and subscriber insights | — |
| Entry-Level Paid Plan Price(USD/month) | $20 | — |
| Cost at 10,000 Subscribers(USD/month) | $50-100 | — |
| Third-Party Integrations Available(integrations) | 1,200+ | — |
| AI Personalization Engine | Basic personalization features | — |
| Trigger-Based Automation Workflows | Available but less intuitive setup | — |
| Automation Workflows on Standard Plan(count) | Limited (up to 5-10 per plan tier) | — |
| User Interface Modernity(rating) | Legacy interface, steep learning curve | — |
| Ease of Use Score(/10) | 9 | — |
| Ease of Use(score/10) | Very easy - beginner-friendly | — |
| CRM Integration | Full native CRM platform integrated | — |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 1,000-5,000 | — |
| Contact List Size Limit (Standard Pricing)(contacts) | Unlimited growth with pro-rated pricing | — |
| Maximum Monthly Email Limit(emails) | 300,000 (based on plan) | — |
| Maximum Contacts/Recipients(contacts) | Unlimited (with pricing increase) | — |
| Maximum Subscriber Limit(contacts) | Unlimited | — |
| Free Plan Subscriber Capacity(contacts/subscribers) | 250 contacts | — |
| Price Scaling Factor at 5,000 Subscribers(relative cost index) | Steep 3-4x multiplier | — |
| Global User Base(millions) | 13 million users | — |
| G2 Review Rating(stars out of 5) | 4.3/5 stars | — |
| Free Plan Contact Capacity(contacts) | 500 contacts | — |
| Lead Scoring Capability | Manual segmentation only | — |
| Marketing Channels Supported(channels) | Email, basic social | — |
| 2026 Feature Updates(updates) | Standard quarterly updates | — |
| API Complexity Level | Moderate, marketing-focused | — |
| Setup Time for Non-Developers(minutes) | 10-20 minutes | — |
| Setup Time for Monetization(minutes) | 30+ (payment processor + Mailchimp config) | — |
| Average Setup Time(days) | 0.5-2 hours (no code required) | — |
| Email Template Quality | Modern and professional | — |
| Integration Capabilities(/10) | Third-party integrations | — |
| Native Salesforce CRM Integration | No (Zapier third-party only) | — |
| API Rate Limit(requests/second) | 10 calls/second | Unlimited (on request) |
| G2 Award Count(awards) | Transactional email and small business | — |
| A/B Testing | All paid plans | — |
| Max Contacts (Starter Plan)(contacts) | 500 (free) / 5,000 (paid) | — |
| Max Contacts at Entry Plan(contacts) | 500 contacts | — |
| Average Implementation Time(days) | 0.08 months (1 hour) | — |
| Built-in Monetization Tools(features) | None (requires third-party solutions) | — |
| Free Monthly Email Volume(emails) | Unlimited (with 10k contacts max) | — |
| Cost per 1,000 Emails (Pay-as-You-Go)(USD) | Not applicable (subscriber-based) | — |
| Starter Tier Monthly Cost (50k contacts)(USD/month) | $350/month | — |
| API Response Time (P95)(milliseconds) | 250ms | — |
| Email Deliverability Rate(%) | 96–98% | — |
| Email Delivery Speed(minutes) | Near-instantaneous (seconds to minutes) | — |
| Monetization Revenue Share(percent) | 0% (you handle payments) | — |
| API Setup Time (Developer Hours)(hours) | 0.5–1 hour (UI-based) | — |
| vs Average SMB Marketing Budget(Percent of $72/user/month) | 17% of average | — |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | Baseline ($3,600/year) | — |
| Ideal Business Size(GMV) | Solo to small business (1-50 employees) | — |
MailchimpCConstant Contact
Core Marketing Channels(channels)
5 channels
3 channels
SMS Marketing Capability
Yes, with international expansion
Yes, core feature
Landing Page Builder Access
Free on all plans
—
AI Email Generation
Not available
—
SMS Marketing Capabilities
Full SMS suite with 2026 international expansion
—
Show 42 more attributes
Email Templates(count)
200+
—
Free Plan Email Features
Limited core features only
—
Email Template Design Options(variety level)
Extensive design variety and customization
—
Segmentation Capabilities(trigger types)
Standard audience segmentation
—
Customer Data Integration(depth level)
Basic contact data syncing
—
Native CRM Included
No (API integration only)
—
SMS Marketing Support
Yes (added 2026, supports international markets)
—
Built-in CRM
Yes, full CRM suite
No
Multi-Channel Marketing
Email, SMS, landing pages, ads
—
Automation Features
Advanced automation included
—
Landing Page Builder
Yes (drag-and-drop, AI-assisted)
Yes (template-based)
CRM Functionality
Full CRM with customer profiles
—
Lead Scoring Models Available(types)
Behavioral segmentation only
—
Lead Scoring Sophistication(capability level)
Basic (list segmentation only)
—
Automation Workflow Complexity
~5 basic automations
12 pre-built templates
Email Template Library(templates)
130+
—
Account-Based Marketing (ABM) Support
No
—
Pre-built Automation Templates(count)
300+
—
Campaign Template Library(templates)
500+
—
Automation Workflow Steps (Free/Starter Tier)(workflows)
Unlimited (standard feature)
—
Max Contacts (Paid Plan)(contacts)
Unlimited
Unlimited
Automation Workflows(workflows)
Unlimited (all plans)
Limited on basic tiers
Free Tier Contact Limit(contacts)
500
—
Email Automation Workflows
Advanced (conditional, behavioral triggers)
—
Built-in Payment Processing
No (third-party required)
—
A/B Testing Capability
Yes (subject lines, send time)
—
SMS Marketing
Included in paid plans
—
Max Free Tier Contacts(contacts)
500
—
Supported Communication Channels(channels)
3 (email, SMS via paid add-on, social)
—
Pre-Built Email Templates(count)
100+ templates
—
A/B Testing Capabilities
Advanced (subject, send time, content)
—
Bounce Handling & List Cleaning
Manual review required
—
Subscriber Management Features
Full CRM with segmentation, tagging, custom fields
—
Personalization Capabilities
Basic segmentation
—
AI Predictive Features
Not available
—
Automation Capabilities(features)
Basic automation sequences
—
CRM Integration Level
Email-centric, limited CRM
—
Entry Subscriber Limit(Contacts)
500 contacts
—
Landing Page Templates(templates)
50+
—
Automation Workflow Triggers(count)
15
—
Email Templates Included(templates)
500+ templates
—
CRM Features
Basic contact management only
—
Free Plan Available
Yes (500 contacts)
No
Starting Price (Monthly)(USD)
$0-$20
$20+
Starting Price (Entry Tier)(USD/month)
$13/month
—
Cost at 5,000 Contacts/Profiles(USD/month)
$50-70/month
—
Cost at 50,000 Contacts/Profiles(USD/month)
$100/month
—
Show 25 more attributes
Monthly Cost (10,000 contacts)(USD)
$100
$300/month
Free Plan Monthly Email Limit(emails)
1,000 emails/month
—
Free Plan Contact Limit(contacts)
500
No free plan
Starting Price (Paid Plan)(USD/month)
$13/month (Essentials)
—
Maximum Contact Plan(USD/month)
$800/month (100,000 contacts)
—
Free Plan Availability
Full-featured free plan
—
Free Tier Available(yes/no)
Yes (up to 500 contacts)
—
Starting Monthly Cost(USD)
$20
—
Starting Monthly Price(USD)
$0 (free tier)
$20
Pro Plan Monthly Cost (10k subscribers)(USD)
$50
—
Free Tier Subscriber Limit(subscribers)
500 free contacts
Trial only (60 days)
Entry-Level Monthly Cost(USD)
$0
$20
Starting Price(USD/month)
$0 (free tier) or $20 (Pro)
—
SMS Delivery Cost(USD per message)
Not offered (email-focused)
—
Voice Call Cost(USD per minute)
Not offered
—
Cost per 1,000 Emails(USD)
$2–$7 (plan-dependent)
—
Free Tier Monthly Email Limit(emails)
1,000/month
—
Monthly Cost at 100K Emails/Month(USD)
$200–$350 (based on tier)
—
Entry-Level Monthly Price(USD)
$12
—
Price at 50,000 Contacts(USD)
$80
—
Mid-Tier Plan Price(USD/month)
$35/month (Standard)
—
Starter Plan Monthly Price(USD)
$12/month
—
Professional/Standard Plan Monthly Price(USD)
$80/month
—
Cost per User Monthly (Starter Annual)(USD)
$12/month
—
Mid-Tier Plan (5,000 contacts)(USD/month)
$50
—
Learning Curve Rating(1-10 scale)
7 (moderate to high)
3 (very beginner-friendly)
Segmentation Depth
Sophisticated data-driven rules
Standard list-based segmentation
24/7 Support Availability
Yes, varies by plan
Yes, all plans included
Customer Support Response Time(hours)
12-24 hours (business hours)
24/7 (phone, email, live chat)
Phone Support Availability(hours/day)
Business hours (paid plans)
24/7 (all plans)
Automation Complexity Level
Basic (Customer Journey Builder)
Standard email-based
Email Deliverability Testing
A/B testing and design testing (free)
—
eCommerce Platform Support(platforms)
More extensive platform coverage
—
CRM Integration Capabilities
Basic contact management
—
Third-Party Integrations(count)
300+ integrations
250+
API Integration Support(integrations)
1000+
—
Native CRM Integrations(integrations)
3 (Salesforce, HubSpot, custom)
—
Show 3 more attributes
Ecommerce Integrations(integrations)
13+
8+
E-commerce Integration Quality
Limited e-commerce features
—
Native Integrations(count)
1,000+
—
User Skill Level Required
Beginner-friendly
—
Setup Time for First Campaign(hours)
1-2 hours
—
User Learning Curve(hours)
Minimal (intuitive interface)
—
User-Friendliness Rating(score)
3.8/5
—
Learning Curve Difficulty(score (1-10))
2/10 (simple)
—
Show 3 more attributes
Learning Curve (1=Easy, 5=Difficult)(scale)
1 (beginner-friendly)
—
Ease of Use Rating(1-5 scale)
7.8/10
—
User Onboarding Time (Average)(hours)
4-6 weeks
—
Free Plan Subscriber Limit(contacts)
250
—
Monthly Cost for 5,000 Subscribers(USD)
$70/month
—
SMS Cost Per Message(USD)
$0.01-0.05 per SMS
Not offered
Free Plan Monthly Email Sends(emails/month)
500
—
G2 Aggregate Rating(out of 5)
4.3/5
—
Built-in E-commerce Features
Limited (abandoned cart via integrations)
—
Paid Plan Email Sending(sends per month)
Capped by contact tier multipliers
—
Integrated CRM & Contact Management
Full CRM suite with advanced segmentation
—
Built-in E-commerce & Monetization
Limited e-commerce via integrations
—
CRM Type
Basic add-on CRM
—
Show 1 more attribute
SMS Marketing Included
Add-on ($30-$60/month extra)
—
Overage Fees on Paid Plans
Yes - charges per contact/send overages
—
Analytics & Reporting Depth
Comprehensive campaign performance and subscriber insights
—
Entry-Level Paid Plan Price(USD/month)
$20
—
Cost at 10,000 Subscribers(USD/month)
$50-100
—
Third-Party Integrations Available(integrations)
1,200+
—
AI Personalization Engine
Basic personalization features
—
Trigger-Based Automation Workflows
Available but less intuitive setup
—
Automation Workflows on Standard Plan(count)
Limited (up to 5-10 per plan tier)
—
User Interface Modernity(rating)
Legacy interface, steep learning curve
—
Ease of Use Score(/10)
9
—
Ease of Use(score/10)
Very easy - beginner-friendly
—
CRM Integration
Full native CRM platform integrated
—
Monthly Email Send Limit (Entry Plan)(emails/month)
1,000-5,000
—
Contact List Size Limit (Standard Pricing)(contacts)
Unlimited growth with pro-rated pricing
—
Maximum Monthly Email Limit(emails)
300,000 (based on plan)
—
Maximum Contacts/Recipients(contacts)
Unlimited (with pricing increase)
—
Maximum Subscriber Limit(contacts)
Unlimited
—
Free Plan Subscriber Capacity(contacts/subscribers)
250 contacts
—
Price Scaling Factor at 5,000 Subscribers(relative cost index)
Steep 3-4x multiplier
—
Global User Base(millions)
13 million users
—
G2 Review Rating(stars out of 5)
4.3/5 stars
—
Free Plan Contact Capacity(contacts)
500 contacts
—
Lead Scoring Capability
Manual segmentation only
—
Marketing Channels Supported(channels)
Email, basic social
—
2026 Feature Updates(updates)
Standard quarterly updates
—
API Complexity Level
Moderate, marketing-focused
—
Setup Time for Non-Developers(minutes)
10-20 minutes
—
Setup Time for Monetization(minutes)
30+ (payment processor + Mailchimp config)
—
Average Setup Time(days)
0.5-2 hours (no code required)
—
Email Template Quality
Modern and professional
—
Integration Capabilities(/10)
Third-party integrations
—
Native Salesforce CRM Integration
No (Zapier third-party only)
—
API Rate Limit(requests/second)
10 calls/second
Unlimited (on request)
G2 Award Count(awards)
Transactional email and small business
—
A/B Testing
All paid plans
—
Max Contacts (Starter Plan)(contacts)
500 (free) / 5,000 (paid)
—
Max Contacts at Entry Plan(contacts)
500 contacts
—
Average Implementation Time(days)
0.08 months (1 hour)
—
Built-in Monetization Tools(features)
None (requires third-party solutions)
—
Free Monthly Email Volume(emails)
Unlimited (with 10k contacts max)
—
Cost per 1,000 Emails (Pay-as-You-Go)(USD)
Not applicable (subscriber-based)
—
Starter Tier Monthly Cost (50k contacts)(USD/month)
$350/month
—
API Response Time (P95)(milliseconds)
250ms
—
Email Deliverability Rate(%)
96–98%
—
Email Delivery Speed(minutes)
Near-instantaneous (seconds to minutes)
—
Monetization Revenue Share(percent)
0% (you handle payments)
—
API Setup Time (Developer Hours)(hours)
0.5–1 hour (UI-based)
—
vs Average SMB Marketing Budget(Percent of $72/user/month)
17% of average
—
Annual Cost Savings vs Constant Contact (10K contacts)(USD)
Baseline ($3,600/year)
—
Ideal Business Size(GMV)
Solo to small business (1-50 employees)
—
Pros & Cons
10 pros·6 cons across both
CC
Mailchimp
+5-3
Pros
- Free plan supports up to 500 contacts with unlimited campaigns
- Unlimited automation workflows across all pricing tiers
- 13+ ecommerce integrations (Shopify, WooCommerce, Magento, BigCommerce)
- AI-powered content suggestions and send-time optimization
- Comprehensive API (10 calls/second) for custom integrations
Cons
- Phone support only available on paid plans ($20+/month)
- Free plan lacks advanced segmentation and behavioral triggers
- Steeper learning curve for complex automation workflows
CC
Constant Contact
+5-3
Pros
- 24/7 phone, email, and chat support on all paid plans
- Intuitive interface requires minimal training or onboarding
- Built-in event marketing tools (RSVP forms, event promotion)
- Unlimited API calls (with proper support request)
- Compliance-ready templates for multiple industries
Cons
- No free plan—minimum $20/month required
- Limited automation workflows on entry-level plans
- Fewer ecommerce integrations (8 vs Mailchimp's 13+)
Frequently Asked Questions
5 questions
Mailchimp offers a free plan supporting up to 500 contacts with unlimited campaigns and basic automation. Constant Contact has no free plan; the entry-level tier starts at $20/month. Both free and paid Mailchimp plans include access to core features, making it ideal for bootstrapped businesses.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
As an affiliate, we may earn a commission from qualifying purchases at no extra cost to you. Learn more about our affiliate disclosure
Wikipedia
- W
Mailchimp on Wikipedia (opens in new tab)
Marketing automation platform with visual campaign builders, audience management, and integrated CRM for subscriber-based marketing.
- W
Constant Contact on Wikipedia (opens in new tab)
User-friendly email marketing platform emphasizing customer support and simple campaign management for small businesses.
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