companies
Amazon vs Temu 2026: Speed, Price & Safety
Amazon is an established e-commerce and cloud services giant with 2.1 billion monthly users, premium delivery speeds, and strong buyer protections, while Temu is a rapidly growing social commerce app with 80+ million monthly active users offering ultra-low prices through direct-from-manufacturer sales but with significant shipping delays and data privacy concerns.
A
Amazon
Global e-commerce and cloud computing multinational corporation founded in 1994.
Consumers seeking reliability, fast delivery, product diversity, and buyer protection; businesses requiring cloud services
Score63%
VS
T
Temu
Chinese social commerce platform launched in 2018 offering ultra-low-priced goods via live shopping and viral games.
Price-sensitive shoppers seeking trendy accessories and novelty items; users comfortable with extended wait times and minimal customer service
Score63%
Quick Answer
AI SummaryAmazon is an established e-commerce and cloud services giant with 2.1 billion monthly users, premium delivery speeds, and strong buyer protections, while Temu is a rapidly growing social commerce app with 80+ million monthly active users offering ultra-low prices through direct-from-manufacturer sales but with significant shipping delays and data privacy concerns.
Our Verdict
AI-assistedChoose Amazon if you value fast shipping, broad product selection, strong buyer protections, and data security for most purchases. Choose Temu if you're budget-conscious, seeking impulse buys and trendy items, willing to wait weeks for delivery, and accepting of minimal buyer protections.
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A
Amazon
8.1/10
Temu
6.9/10
T
A
Choose Amazon if
Best pickConsumers seeking reliability, fast delivery, product diversity, and buyer protection; businesses requiring cloud services
T
Choose Temu if
Price-sensitive shoppers seeking trendy accessories and novelty items; users comfortable with extended wait times and minimal customer service
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Key Differences at a Glance
- Average Delivery Time:✓ Amazon wins(1-2 days (Prime) vs 15-45 days)
- Monthly Active Users:✓ Amazon wins(2.1 billion vs 80+ million)
- Average Product Price Range:✓ Temu wins($1-30 vs $15-150+)
Key Facts & Figures
157 numeric metrics compared
| Metric | Amazon | Temu | Ratio |
|---|---|---|---|
| Market Cap(USD) | $1.8 Trillion | — | — |
| Global User Base(millions) | 240+ Prime members + broader reach | — | — |
| Seller Commission Rate(%) | 15% base commission | — | — |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion | — | — |
| Mobile App Downloads (All-Time)(millions) | 500+ million | — | — |
| Market Dominance Share(%) | 40% US e-commerce market share | — | — |
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | — | — |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | — | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | — | — |
| Prime/Membership Benefits(members) | 240 million Prime members | — | — |
| Average Shipping Time(days) | 1-2 days (Prime) | — | — |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | — | — |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | — | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | — | — |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | — | — |
| Prime Members(millions) | 220+ | — | — |
| Ad Revenue (2026)(billion USD) | $68.5 | — | — |
| Prime Day 2026 Revenue(billion USD) | $24.1 | — | — |
| AI Rufus Interaction Growth(percent) | +210% | — | — |
| Free Shipping Minimum(USD) | $35 | — | — |
| Standard Non-Perishable Pet Delivery Time(days) | 1-2 days (Prime) | — | — |
| Pet-Specific Product SKU Count(SKUs) | ~50,000-100,000 (estimated pet section) | — | — |
| Total Product Categories(categories) | 500+ million SKUs across all categories | — | — |
| Return Window (Standard Pet Supplies)(days) | 30 days (standard Amazon) | — | — |
| Commission Fee (Per Transaction)(%) | 8-45% + 30-50% FBA | — | — |
| Monthly Base Cost(USD) | $0 (pay per sale) | — | — |
| Built-in Customer Base(millions) | 300+ active customers | — | — |
| Average Time to First Sale(days) | 3-7 days (instant access) | — | — |
| Brand Customization Level(scale 1-10) | Minimal (2/10) | — | — |
| Customer Data Access(percentage) | 0% customer data; Amazon owns relationship | — | — |
| Payment Gateway Options(number) | 1 (Amazon Pay only) | — | — |
| Active Users (2026)(millions) | Amazon 380 million | Temu 620 million | |
| Avg Product Price(USD) | $15-50 | $3-15 | |
| Standard Shipping Time(days) | 5-7 days | 21-45 days | |
| Avg Customer Rating(stars) | 4.1/5 | 3.2/5 | |
| Premium Membership Cost($) | Prime $139 | Free (optional coins) | |
| Total Active Product Listings(millions) | 300+ million | — | — |
| Number of Active Sellers(millions) | 2+ million | — | — |
| Standard Shipping Time (Domestic)(days) | 2 days (Prime) | — | — |
| Prime/Premium Subscription Cost(USD/year) | $139/year (Prime) | — | — |
| Average Customer Rating System(stars) | 4.4/5 average seller rating | — | — |
| Mobile App Downloads(millions) | 2.5 billion downloads | — | — |
| Handmade/Artisanal Product Percentage(%) | <2% handmade items | — | — |
| Annual Revenue (2025)(USD billions) | $575 billion | — | — |
| Global Physical Store Locations(stores) | 0 stores | — | — |
| Product SKU Count(products) | 300+ million | — | — |
| Average Standard Delivery Time(business days) | 1-2 days (Prime) | — | — |
| Entry Membership Cost(USD per year) | $139 | — | — |
| Customer Product Reviews Published(millions) | 250+ million | — | — |
| Renewable Energy Usage(percentage) | 85% | — | — |
| Year Created/Founded | 1994 | — | — |
| Global User Base(millions) | 150+ million customers | — | — |
| AWS Cloud Market Share(%) | 32% | — | — |
| Employees(count) | 1.5 million | — | — |
| Package/Service Ecosystem(count) | 200+ AWS services | — | — |
| Market Capitalization(USD Billions) | 2.1 trillion | — | — |
| Total Product Selection(SKUs) | 500,000+ | — | — |
| Average Price Markup vs Wholesale(%) | 20-30% markup | — | — |
| Standard Shipping Delivery Time(business days) | 1-2 days (Prime) | — | — |
| Grooming Service Availability(locations) | 0 locations | — | — |
| Subscribe & Save Discount(%) | 5-20% discount | — | — |
| Physical Store Locations (US)(count) | 0 physical stores (online only) | — | — |
| Average Product Price Index(% difference from market average) | -12% | — | — |
| Product Selection(estimated items) | 2,000,000+ | — | — |
| Standard Shipping Time(business days) | 1-2 days (Prime) | — | — |
| Loyalty Program Cost(USD per year) | $139 | — | — |
| Customer Review Rating(out of 5 stars) | 4.4 | — | — |
| Average Shipping Speed(days) | 2-3 days (Prime) | 14-28 days | |
| Return Window(days) | 30 days | 7-14 days | |
| Average Product Price Index (baseline=100)(relative price) | 100 | 18 | |
| Product Description Accuracy Rate(%) | 96% | 58% | |
| Active Global Users(millions) | 150M | 375M | |
| Prime/Membership Cost(USD/year) | $139 | Free | |
| Non-Delivery/Lost Package Rate(%) | 0.3% | 12% | |
| Annual Revenue(USD billions) | $575.5B | — | — |
| US E-commerce Market Share(%) | 38.7% | — | — |
| Standard Delivery Time(days) | 1-2 days (Prime) | — | — |
| US Grocery Market Share(%) | 2.1% | — | — |
| Estimated Active Users(millions) | 310M | — | — |
| Available Product SKUs(millions) | 300M+ | — | — |
| Annual Revenue (2024)(USD billions) | $575.2 billion | — | — |
| Customer Satisfaction Score(J.D. Power Index (1000)) | 68/100 | — | — |
| Physical Store Count(locations) | 0 (e-commerce only) | — | — |
| Product Catalog Size(SKUs) | 798 million | — | — |
| Membership Cost (Annual)(USD) | $139 (Prime basic tier) | — | — |
| Operating Margin(%) | 7.2% | — | — |
| Member Renewal Rate(percent) | ~85% (estimated) | — | — |
| Median Delivery Time(days) | 1-2 days (Prime members in metro areas) | — | — |
| Number of Beauty Brands(brands) | 500+ brands | — | — |
| Average Price Difference on Beauty Products(% below MSRP) | 10-25% discount below MSRP | — | — |
| Physical Store Locations(stores) | 0 (online only) | — | — |
| Product Return Window(days) | 30 days | — | — |
| Free Samples per Purchase(samples) | 0 | — | — |
| Fastest Delivery Speed (Prime/Premium)(business days) | Same-day or 1-day with Prime | — | — |
| Loyalty Rewards Earn Rate(% cash back) | Varies; typically 1-5% with Prime | — | — |
| Total Product Categories(categories) | 40+ categories | — | — |
| Average Delivery Time (Standard)(days) | 1-2 days (Prime members) | 15-45 days | |
| Monthly Active Users(millions) | 2,100 million | 80+ million | |
| Average Product Price(USD) | $25-75 | $5-15 | |
| Prime/Membership Cost (Annual)(USD) | $139 (Amazon Prime US) | $0 (Free) | |
| Buyer Protection Duration(days) | 180 days (A-to-Z Guarantee) | 30 days (limited) | |
| Total Products Available(millions) | 500+ million | 2-5 million | |
| Global Annual Revenue (2024)(billion USD) | $575 billion | $8 billion (est.) | |
| Average Product Price(USD) | $1-15 | $1-15 | |
| Average Shipping Time(days) | 5-10 days | 5-10 days | |
| Return Processing Time(days) | 5-10 days | 5-10 days | |
| Market Launch Year(year) | 2018 | 2018 | |
| Average Item Price(USD) | Temu | Temu | |
| Shipping Time(days) | Temu | Temu | |
| Countries Served(count) | Temu | Temu | |
| Return Policy Duration(days) | Temu | Temu | |
| Quality Consistency Rating(score) | Temu | Temu | |
| Customer Satisfaction(%) | Temu | Temu | |
| Average Order Processing Time(days) | 1-2 days | 1-2 days | |
| Average Shipping Duration(days) | 7-14 days | 7-14 days | |
| Product Categories Available(approximate count) | 50M+ listings | 50M+ listings | |
| Monthly Active Users(millions) | 400M | 400M | |
| Platform Founded Year(year) | 2018 | 2018 | |
| Return/Refund Policy(days) | 7-30 days | 7-30 days | |
| Average Delivery Time(minutes) | 14-30 days | 14-30 days | |
| Return Window(days) | 0 days (no returns) | 0 days (no returns) | |
| Product Quality Satisfaction Rate(%) | 60-65% positive reviews | 60-65% positive reviews | |
| Average Item Price(USD) | $9.50 | $9.50 | |
| Product Catalog Size(items) | 50,000+ | 50,000+ | |
| Geographic Shipping Coverage(countries) | 150+ countries | 150+ countries | |
| Standard Shipping Duration(days) | 22.5 days (15-30 range) | 22.5 days (15-30 range) | |
| Product Return Rate(%) | 31.5% | 31.5% | |
| Year-over-Year User Growth(%) | 340% (2023-2024) | 340% (2023-2024) | |
| Product Categories(count) | 35+ major categories | 35+ major categories | |
| Weekly New SKU Additions(SKUs) | 5,000-7,000 | 5,000-7,000 | |
| Average Item Price(USD) | $4.50 average | $4.50 average | |
| Standard Shipping Time(days) | 28 days average | 28 days average | |
| Monthly Active Users(millions) | 80+ million | 80+ million | |
| Average Customer Review Rating(out of 5 stars) | 2.4 stars (based on 1.8M reviews) | 2.4 stars (based on 1.8M reviews) | |
| Return Window(days) | 7 days (severely limited; most items non-returnable) | 7 days (severely limited; most items non-returnable) | |
| Company Age(years) | 2 years (founded 2022) | 2 years (founded 2022) | |
| Product Categories Available(count) | 8+ categories (fashion, electronics, home, beauty, sports, gadgets, pets, food) | 8+ categories (fashion, electronics, home, beauty, sports, gadgets, pets, food) | |
| Estimated Price Savings vs Traditional Retail(percent discount) | 70-90% cheaper | 70-90% cheaper | |
| Average Shipping Time(days) | 21 days | 21 days | |
| Typical Item Price(USD) | $0.99-$10 | $0.99-$10 | |
| Return Processing Time(days) | 30-60 days | 30-60 days | |
| Monthly Active Users (2024)(millions) | 100+ million global | 100+ million global | |
| Data Privacy Compliance Rating(score/10) | 3/10 (data harvesting concerns) | 3/10 (data harvesting concerns) | |
| Product Selection Depth(categories) | 1000+ categories | 1000+ categories | |
| Monthly Active Users(millions) | 150M+ | 150M+ | |
| Product SKU Count(millions) | 100M+ | 100M+ | |
| Average Shipping Time (US)(days) | 10-20 days | 10-20 days | |
| Average Order Value(USD) | $15-25 | $15-25 | |
| Mobile App Rating(stars) | 4.2 stars | 4.2 stars | |
| Return Rate(percent) | 18-22% | 18-22% | |
| Operating History(years) | ~3 years (major expansion) | ~3 years (major expansion) | |
| Product Categories Offered(count) | 20+ categories | 20+ categories | |
| Average Shipping Time (US)(days) | 14-30 days | 14-30 days | |
| Average Positive Product Reviews(percent) | 72% (all categories) | 72% (all categories) | |
| Product Return Rate(percent) | 25-35% | 25-35% | |
| Average Order Value(USD) | $15-30 | $15-30 | |
| Price Advantage vs Competitors(percent cheaper) | 30-60% vs traditional retail | 30-60% vs traditional retail |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
A
6AmazonAmazon leads
T
1TemuAmazon
Attribute
Temu
- 1-2 days (Prime)(winner)Average Delivery Time15-45 days
- 2.1 billion(winner)Monthly Active Users80+ million
- $15-150+Average Product Price Range$1-30(winner)
- A-to-Z Guarantee (30-180 days)(winner)Buyer Protection GuaranteeBuyer Protection (limited scope)
- High transparency, US-regulated(winner)Data Privacy Rating (Rank by Regulatory Scrutiny)Low transparency, China-based, banned in some regions
- $575 billion(winner)Global Revenue (2024)$8 billion (estimated)
- 500+ million products(winner)Product Category Breadth2-5 million products
- Average Delivery Time
Amazon
1-2 days (Prime)(winner)
Temu
15-45 days
- Monthly Active Users
Amazon
2.1 billion(winner)
Temu
80+ million
- Average Product Price Range
Amazon
$15-150+
Temu
$1-30(winner)
- Buyer Protection Guarantee
Amazon
A-to-Z Guarantee (30-180 days)(winner)
Temu
Buyer Protection (limited scope)
- Data Privacy Rating (Rank by Regulatory Scrutiny)
Amazon
High transparency, US-regulated(winner)
Temu
Low transparency, China-based, banned in some regions
- Global Revenue (2024)
Amazon
$575 billion(winner)
Temu
$8 billion (estimated)
- Product Category Breadth
Amazon
500+ million products(winner)
Temu
2-5 million products
Full Comparison
| Attribute | Amazon | Temu |
|---|---|---|
| Market Cap(USD) | $1.8 Trillion | — |
| Global User Base(millions) | 240+ Prime members + broader reach | — |
| Mobile App Downloads (All-Time)(millions) | 500+ million | — |
| Monthly Active Users(millions) | 2,100 million(winner) | 80+ million |
| Monthly Active Users(millions) | 80+ million | — |
| Seller Commission Rate(%) | 15% base commission | — |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | — |
| Commission Fee (Per Transaction)(%) | 8-45% + 30-50% FBA | — |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion | — |
| Active Global Users(millions) | 150M | 375M(winner) |
| Market Dominance Share(%) | 40% US e-commerce market share | — |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | — |
| AWS Cloud Market Share(%) | 32% | — |
| US E-commerce Market Share(%) | 38.7% | — |
| US Grocery Market Share(%) | 2.1% | — |
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | — |
| Prime/Membership Members(millions) | 220 million Prime members | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | — |
| Physical Store Locations(count) | 500+ Amazon Go/Fresh stores | — |
| Global Physical Store Locations(stores) | 0 stores | — |
| Physical Store Count(locations) | 0 (e-commerce only) | — |
| Physical Store Locations(stores) | 0 (online only) | — |
| Average Delivery Speed(days) | Same-day to 1 day (Prime) | — |
| Return Window(days) | 30 days (standard)(winner) | 7-15 days (varies) |
| Return Window(days) | 30 days(winner) | 7-14 days |
| Product Return Window(days) | 30 days | — |
| Return Processing Time(days) | 5-10 days | — |
Show 4 more attributesReturn Policy - First Return(cost) Often free — Return Policy Duration(days) Temu — Return/Refund Policy(days) 7-30 days — Return Processing Time(days) 30-60 days — | ||
| Annual Membership Cost(USD) | $139 per year | — |
| Furniture Pricing Advantage(%) | Competitive on items under $50 | — |
| Monthly Base Cost(USD) | $0 (pay per sale) | — |
| Avg Product Price(USD) | $15-50 | $3-15(winner) |
| Premium Membership Cost($) | Prime $139 | Free (optional coins)(winner) |
Show 19 more attributesPrime/Premium Subscription Cost(USD/year) $139/year (Prime) — Average Furniture Price Range(USD) $150-$1,200 — Average Price Markup vs Wholesale(%) 20-30% markup — Subscribe & Save Discount(%) 5-20% discount — Average Product Price Index(% difference from market average) -12% — Average Product Price Index (baseline=100)(relative price) 100 18 Prime/Membership Cost(USD/year) $139 Free Membership Cost (Annual)(USD) $139 (Prime basic tier) — Average Product Price(USD) $25-75 $5-15 Prime/Membership Cost (Annual)(USD) $139 (Amazon Prime US) $0 (Free) Average Product Price(USD) $1-15 — Average Item Price(USD) Temu — Average Item Price Range(USD) $0.99-$15 — Average Item Price(USD) $9.50 — Average Item Price(USD) $4.50 average — Typical Item Price(USD) $0.99-$10 — Maximum Item Price Limit(USD) No limit (typically $100+) — Average Order Value(USD) $15-25 — Average Order Value(USD) $15-30 — | ||
| Annual Revenue(billions USD) | $638 billion | — |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | — |
| Market Capitalization(trillions USD) | $2,360B | — |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | — |
| Gross Margin Trend (Q4 2025)(Basis Points) | Industry average ~40-45% | — |
Show 4 more attributesAnnual Revenue(USD billions) $575.5B — Annual Revenue (2024)(USD billions) $575.2 billion — Operating Margin(%) 7.2% — Global Annual Revenue (2024)(billion USD) $575 billion $8 billion (est.) | ||
| Prime/Membership Benefits(members) | 240 million Prime members | — |
| Loyalty Program Cost(USD per year) | $139 | — |
| Average Shipping Time(days) | 1-2 days (Prime) | — |
| Average Standard Delivery Time(business days) | 1-2 days (Prime) | — |
| Average Shipping Speed(days) | 2-3 days (Prime)(winner) | 14-28 days |
| Standard Delivery Time(days) | 1-2 days (Prime) | — |
| Shipping Time(days) | Temu | — |
Show 5 more attributesGeographic Shipping Coverage(countries) 150+ countries — Standard Shipping Duration(days) 22.5 days (15-30 range) — Standard Shipping Time(days) 28 days average — Average Shipping Time(days) 21 days — Average Shipping Time (US)(days) 14-30 days — | ||
| Home Goods Focus(%) | Multi-category general retailer | — |
| Design Curation Tools | Basic category and keyword filters | — |
| Mobile App Rating(stars) | 4.2 stars | — |
| In-House Brands(count) | Limited home furniture brands | — |
| Product Category Focus | All categories (diversified) | — |
| Specialty Pet Food Availability (Exotic/Medical Diets)(inventory depth) | Limited; depends on seller listings | — |
| Autoship/Subscription Discount Range(Percent) | 5-20% on Subscribe & Save | — |
| Geographic Coverage(states) | 190+ countries and territories | — |
| Prime Members(millions) | 220+ | — |
| Member Renewal Rate(percent) | ~85% (estimated) | — |
| Ad Revenue (2026)(billion USD) | $68.5 | — |
| Physical Locations(stores) | Limited | — |
| AI Shopping Assistant(users) | Rufus 250M users | — |
| AI Rufus Interaction Growth(percent) | +210% | — |
| Prime Day 2026 Revenue(billion USD) | $24.1 | — |
| In-Person Support(availability) | Online support only | — |
| Free Shipping Minimum(USD) | $35 | — |
| Standard Non-Perishable Pet Delivery Time(days) | 1-2 days (Prime) | — |
| Standard Shipping Time (Domestic)(days) | 2 days (Prime) | — |
| Pet-Specific Product SKU Count(SKUs) | ~50,000-100,000 (estimated pet section) | — |
| Total Product Categories(categories) | 500+ million SKUs across all categories | — |
| Product Selection(estimated items) | 2,000,000+ | — |
| Product Categories(count) | 35+ major categories | — |
| Product Selection Depth(categories) | 1000+ categories | — |
| 2025 Pet Supplies Market Position (GMV Rank)(rank) | Not #1 in pet supplies | — |
| Return Window (Standard Pet Supplies)(days) | 30 days (standard Amazon) | — |
| Autoship Subscription Discounts(percent) | Limited pet-specific subscriptions | — |
| Built-in Customer Base(millions) | 300+ active customers | — |
| Average Time to First Sale(days) | 3-7 days (instant access) | — |
| Brand Customization Level(scale 1-10) | Minimal (2/10) | — |
| Customer Data Access(percentage) | 0% customer data; Amazon owns relationship | — |
| Payment Gateway Options(number) | 1 (Amazon Pay only) | — |
| Product Listing Limits(count) | Varies by category and account tier | — |
| Active Users (2026)(millions) | Amazon 380 million | Temu 620 million(winner) |
| Standard Shipping Time(days) | 5-7 days(winner) | 21-45 days |
| Standard Shipping Delivery Time(business days) | 1-2 days (Prime) | — |
| Standard Shipping Time(business days) | 1-2 days (Prime) | — |
| Product Categories(count) | 30+ main categories(winner) | 12+ main categories |
| Product SKU Count(products) | 300+ million | — |
| Total Product Selection(SKUs) | 500,000+ | — |
| Available Product SKUs(millions) | 300M+ | — |
| Number of Beauty Brands(brands) | 500+ brands | — |
Show 6 more attributesTotal Product Categories(categories) 40+ categories — Total Products Available(millions) 500+ million 2-5 million Product Catalog Size(items) 50,000+ — Product Categories Available(count) 8+ categories (fashion, electronics, home, beauty, sports, gadgets, pets, food) — Product SKU Count(millions) 100M+ — Product Categories Offered(count) 20+ categories — | ||
| Avg Customer Rating(stars) | 4.1/5(winner) | 3.2/5 |
| Customer Satisfaction Score(J.D. Power Index (1000)) | 68/100 | — |
| Product Quality Rating(consistency score) | Variable (2-4 stars) | — |
| Product Quality Satisfaction Rate(%) | 60-65% positive reviews | — |
| Average Positive Product Reviews(percent) | 72% (all categories) | — |
| Seller Verification(text) | Strict vetting, A9 quality standards | Limited oversight, mostly China-based |
| Total Active Product Listings(millions) | 300+ million | — |
| Number of Active Sellers(millions) | 2+ million | — |
| Average Customer Rating System(stars) | 4.4/5 average seller rating | — |
| Average Customer Review Rating(out of 5 stars) | 2.4 stars (based on 1.8M reviews) | — |
| Mobile App Downloads(millions) | 2.5 billion downloads | — |
| Estimated Active Users(millions) | 310M | — |
| Monthly Active Users(millions) | 400M | — |
| Handmade/Artisanal Product Percentage(%) | <2% handmade items | — |
| Annual Revenue (2025)(USD billions) | $575 billion | — |
| Entry Membership Cost(USD per year) | $139 | — |
| Customer Product Reviews Published(millions) | 250+ million | — |
| Renewable Energy Usage(percentage) | 85% | — |
| Year Created/Founded | 1994 | — |
| Global User Base(millions) | 150+ million customers | — |
| Annual Revenue(USD billions) | $575 billion (2025) | — |
| Employees(count) | 1.5 million | — |
| Package/Service Ecosystem(count) | 200+ AWS services | — |
| Licensing Model | Proprietary (freemium model) | — |
| Market Capitalization(USD Billions) | 2.1 trillion | — |
| Grooming Service Availability(locations) | 0 locations | — |
| Prescription Pharmacy Services(availability) | Not offered; external pharmacy required | — |
| Training Classes Availability(program status) | Not offered | — |
| In-Store Grooming Services(availability) | Not available | — |
| Professional Veterinarians(on-staff) | No | — |
| Physical Store Locations (US)(count) | 0 physical stores (online only) | — |
| Customer Review Rating(out of 5 stars) | 4.4 | — |
| Product Return Rate(percent) | 25-35% | — |
| Product Description Accuracy Rate(%) | 96%(winner) | 58% |
| Non-Delivery/Lost Package Rate(%) | 0.3%(winner) | 12% |
| Data Privacy Compliance(text) | GDPR/CCPA Compliant | FTC Investigation (2024) |
| Data Privacy Compliance Rating(score/10) | 3/10 (data harvesting concerns) | — |
| Product Catalog Size(SKUs) | 798 million | — |
| Median Delivery Time(days) | 1-2 days (Prime members in metro areas) | — |
| Average Shipping Time(days) | 5-10 days | — |
| Average Price Difference on Beauty Products(% below MSRP) | 10-25% discount below MSRP | — |
| Free Samples per Purchase(samples) | 0 | — |
| Fastest Delivery Speed (Prime/Premium)(business days) | Same-day or 1-day with Prime | — |
| Loyalty Rewards Earn Rate(% cash back) | Varies; typically 1-5% with Prime | — |
| Average Delivery Time (Standard)(days) | 1-2 days (Prime members)(winner) | 15-45 days |
| Buyer Protection Duration(days) | 180 days (A-to-Z Guarantee)(winner) | 30 days (limited) |
| Data Privacy/Regulatory Status | US-regulated, transparent data policies | China-based, banned in US/EU countries, privacy concerns |
| Manufacturing Quality Control(level) | Minimal oversight | — |
| Product Category Focus(primary categories) | Electronics, gadgets, home goods | — |
| Market Launch Year(year) | 2018 | — |
| Countries Served(count) | Temu | — |
| Quality Consistency Rating(score) | Temu | — |
| Customer Satisfaction(%) | Temu | — |
| Average Order Processing Time(days) | 1-2 days | — |
| Average Shipping Duration(days) | 7-14 days | — |
| Product Categories Available(approximate count) | 50M+ listings | — |
| Primary Product Categories | Electronics, toys, home goods, apparel, gadgets (20+ categories) | — |
| Buyer Protection Coverage(percentage) | Limited coverage | — |
| Platform Founded Year(year) | 2018 | — |
| Average Delivery Time(minutes) | 14-30 days | — |
| Buyer Protection Guarantee | 14-day dispute window with store credit only | — |
| Return Window(days) | 0 days (no returns) | — |
| Data Privacy Compliance(null) | Non-compliant, Chinese data collection | — |
| Monthly Active Users(users) | 89 million | — |
| Product Return Rate(%) | 31.5% | — |
| Year-over-Year User Growth(%) | 340% (2023-2024) | — |
| Weekly New SKU Additions(SKUs) | 5,000-7,000 | — |
| FTC Data Privacy Investigations(status) | Ongoing (flagged 2024) | — |
| Return Window(days) | 7 days (severely limited; most items non-returnable) | — |
| Company Age(years) | 2 years (founded 2022) | — |
| Estimated Price Savings vs Traditional Retail(percent discount) | 70-90% cheaper | — |
| Buyer Protection Coverage(%) | 30-50% dispute win rate | — |
| Monthly Active Users (2024)(millions) | 100+ million global | — |
| Monthly Active Users(millions) | 150M+ | — |
| Operating History(years) | ~3 years (major expansion) | — |
| Average Shipping Time (US)(days) | 10-20 days | — |
| Return Rate(percent) | 18-22% | — |
| Price Advantage vs Competitors(percent cheaper) | 30-60% vs traditional retail | — |
AAmazon
TTemu
Market Cap(USD)
$1.8 Trillion
—
Global User Base(millions)
240+ Prime members + broader reach
—
Mobile App Downloads (All-Time)(millions)
500+ million
—
Monthly Active Users(millions)
2,100 million
80+ million
Monthly Active Users(millions)
80+ million
—
Seller Commission Rate(%)
15% base commission
—
Fulfillment Cost (FBA/Self)(% of sale)
15-25% (FBA included)
—
Commission Fee (Per Transaction)(%)
8-45% + 30-50% FBA
—
Annual Gross Merchandise Value (GMV)(billions USD)
$638 billion
—
Active Global Users(millions)
150M
375M
Market Dominance Share(%)
40% US e-commerce market share
—
Market Share (E-Commerce)(%)
40% global e-commerce market share
—
AWS Cloud Market Share(%)
32%
—
US E-commerce Market Share(%)
38.7%
—
US Grocery Market Share(%)
2.1%
—
Company Market Capitalization(trillions USD)
$2.36 trillion (July 2026)
—
User Base Growth Rate (YoY)(%)
8-10% annual growth
—
Prime/Membership Members(millions)
220 million Prime members
—
Subscription/Membership Base(Millions)
240M+ Prime members
—
Physical Store Locations(count)
500+ Amazon Go/Fresh stores
—
Global Physical Store Locations(stores)
0 stores
—
Physical Store Count(locations)
0 (e-commerce only)
—
Physical Store Locations(stores)
0 (online only)
—
Average Delivery Speed(days)
Same-day to 1 day (Prime)
—
Return Window(days)
30 days (standard)
7-15 days (varies)
Return Window(days)
30 days
7-14 days
Product Return Window(days)
30 days
—
Return Processing Time(days)
5-10 days
—
Show 4 more attributes
Return Policy - First Return(cost)
Often free
—
Return Policy Duration(days)
Temu
—
Return/Refund Policy(days)
7-30 days
—
Return Processing Time(days)
30-60 days
—
Annual Membership Cost(USD)
$139 per year
—
Furniture Pricing Advantage(%)
Competitive on items under $50
—
Monthly Base Cost(USD)
$0 (pay per sale)
—
Avg Product Price(USD)
$15-50
$3-15
Premium Membership Cost($)
Prime $139
Free (optional coins)
Show 19 more attributes
Prime/Premium Subscription Cost(USD/year)
$139/year (Prime)
—
Average Furniture Price Range(USD)
$150-$1,200
—
Average Price Markup vs Wholesale(%)
20-30% markup
—
Subscribe & Save Discount(%)
5-20% discount
—
Average Product Price Index(% difference from market average)
-12%
—
Average Product Price Index (baseline=100)(relative price)
100
18
Prime/Membership Cost(USD/year)
$139
Free
Membership Cost (Annual)(USD)
$139 (Prime basic tier)
—
Average Product Price(USD)
$25-75
$5-15
Prime/Membership Cost (Annual)(USD)
$139 (Amazon Prime US)
$0 (Free)
Average Product Price(USD)
$1-15
—
Average Item Price(USD)
Temu
—
Average Item Price Range(USD)
$0.99-$15
—
Average Item Price(USD)
$9.50
—
Average Item Price(USD)
$4.50 average
—
Typical Item Price(USD)
$0.99-$10
—
Maximum Item Price Limit(USD)
No limit (typically $100+)
—
Average Order Value(USD)
$15-25
—
Average Order Value(USD)
$15-30
—
Annual Revenue(billions USD)
$638 billion
—
Annual Revenue (2025)(Billion USD)
$638B (e-commerce only)
—
Market Capitalization(trillions USD)
$2,360B
—
YoY Revenue Growth (2025)(Percent)
12-15% (estimated)
—
Gross Margin Trend (Q4 2025)(Basis Points)
Industry average ~40-45%
—
Show 4 more attributes
Annual Revenue(USD billions)
$575.5B
—
Annual Revenue (2024)(USD billions)
$575.2 billion
—
Operating Margin(%)
7.2%
—
Global Annual Revenue (2024)(billion USD)
$575 billion
$8 billion (est.)
Prime/Membership Benefits(members)
240 million Prime members
—
Loyalty Program Cost(USD per year)
$139
—
Average Shipping Time(days)
1-2 days (Prime)
—
Average Standard Delivery Time(business days)
1-2 days (Prime)
—
Average Shipping Speed(days)
2-3 days (Prime)
14-28 days
Standard Delivery Time(days)
1-2 days (Prime)
—
Shipping Time(days)
Temu
—
Show 5 more attributes
Geographic Shipping Coverage(countries)
150+ countries
—
Standard Shipping Duration(days)
22.5 days (15-30 range)
—
Standard Shipping Time(days)
28 days average
—
Average Shipping Time(days)
21 days
—
Average Shipping Time (US)(days)
14-30 days
—
Home Goods Focus(%)
Multi-category general retailer
—
Design Curation Tools
Basic category and keyword filters
—
Mobile App Rating(stars)
4.2 stars
—
In-House Brands(count)
Limited home furniture brands
—
Product Category Focus
All categories (diversified)
—
Specialty Pet Food Availability (Exotic/Medical Diets)(inventory depth)
Limited; depends on seller listings
—
Autoship/Subscription Discount Range(Percent)
5-20% on Subscribe & Save
—
Geographic Coverage(states)
190+ countries and territories
—
Prime Members(millions)
220+
—
Member Renewal Rate(percent)
~85% (estimated)
—
Ad Revenue (2026)(billion USD)
$68.5
—
Physical Locations(stores)
Limited
—
AI Shopping Assistant(users)
Rufus 250M users
—
AI Rufus Interaction Growth(percent)
+210%
—
Prime Day 2026 Revenue(billion USD)
$24.1
—
In-Person Support(availability)
Online support only
—
Free Shipping Minimum(USD)
$35
—
Standard Non-Perishable Pet Delivery Time(days)
1-2 days (Prime)
—
Standard Shipping Time (Domestic)(days)
2 days (Prime)
—
Pet-Specific Product SKU Count(SKUs)
~50,000-100,000 (estimated pet section)
—
Total Product Categories(categories)
500+ million SKUs across all categories
—
Product Selection(estimated items)
2,000,000+
—
Product Categories(count)
35+ major categories
—
Product Selection Depth(categories)
1000+ categories
—
2025 Pet Supplies Market Position (GMV Rank)(rank)
Not #1 in pet supplies
—
Return Window (Standard Pet Supplies)(days)
30 days (standard Amazon)
—
Autoship Subscription Discounts(percent)
Limited pet-specific subscriptions
—
Built-in Customer Base(millions)
300+ active customers
—
Average Time to First Sale(days)
3-7 days (instant access)
—
Brand Customization Level(scale 1-10)
Minimal (2/10)
—
Customer Data Access(percentage)
0% customer data; Amazon owns relationship
—
Payment Gateway Options(number)
1 (Amazon Pay only)
—
Product Listing Limits(count)
Varies by category and account tier
—
Active Users (2026)(millions)
Amazon 380 million
Temu 620 million
Standard Shipping Time(days)
5-7 days
21-45 days
Standard Shipping Delivery Time(business days)
1-2 days (Prime)
—
Standard Shipping Time(business days)
1-2 days (Prime)
—
Product Categories(count)
30+ main categories
12+ main categories
Product SKU Count(products)
300+ million
—
Total Product Selection(SKUs)
500,000+
—
Available Product SKUs(millions)
300M+
—
Number of Beauty Brands(brands)
500+ brands
—
Show 6 more attributes
Total Product Categories(categories)
40+ categories
—
Total Products Available(millions)
500+ million
2-5 million
Product Catalog Size(items)
50,000+
—
Product Categories Available(count)
8+ categories (fashion, electronics, home, beauty, sports, gadgets, pets, food)
—
Product SKU Count(millions)
100M+
—
Product Categories Offered(count)
20+ categories
—
Avg Customer Rating(stars)
4.1/5
3.2/5
Customer Satisfaction Score(J.D. Power Index (1000))
68/100
—
Product Quality Rating(consistency score)
Variable (2-4 stars)
—
Product Quality Satisfaction Rate(%)
60-65% positive reviews
—
Average Positive Product Reviews(percent)
72% (all categories)
—
Seller Verification(text)
Strict vetting, A9 quality standards
Limited oversight, mostly China-based
Total Active Product Listings(millions)
300+ million
—
Number of Active Sellers(millions)
2+ million
—
Average Customer Rating System(stars)
4.4/5 average seller rating
—
Average Customer Review Rating(out of 5 stars)
2.4 stars (based on 1.8M reviews)
—
Mobile App Downloads(millions)
2.5 billion downloads
—
Estimated Active Users(millions)
310M
—
Monthly Active Users(millions)
400M
—
Handmade/Artisanal Product Percentage(%)
<2% handmade items
—
Annual Revenue (2025)(USD billions)
$575 billion
—
Entry Membership Cost(USD per year)
$139
—
Customer Product Reviews Published(millions)
250+ million
—
Renewable Energy Usage(percentage)
85%
—
Year Created/Founded
1994
—
Global User Base(millions)
150+ million customers
—
Annual Revenue(USD billions)
$575 billion (2025)
—
Employees(count)
1.5 million
—
Package/Service Ecosystem(count)
200+ AWS services
—
Licensing Model
Proprietary (freemium model)
—
Market Capitalization(USD Billions)
2.1 trillion
—
Grooming Service Availability(locations)
0 locations
—
Prescription Pharmacy Services(availability)
Not offered; external pharmacy required
—
Training Classes Availability(program status)
Not offered
—
In-Store Grooming Services(availability)
Not available
—
Professional Veterinarians(on-staff)
No
—
Physical Store Locations (US)(count)
0 physical stores (online only)
—
Customer Review Rating(out of 5 stars)
4.4
—
Product Return Rate(percent)
25-35%
—
Product Description Accuracy Rate(%)
96%
58%
Non-Delivery/Lost Package Rate(%)
0.3%
12%
Data Privacy Compliance(text)
GDPR/CCPA Compliant
FTC Investigation (2024)
Data Privacy Compliance Rating(score/10)
3/10 (data harvesting concerns)
—
Product Catalog Size(SKUs)
798 million
—
Median Delivery Time(days)
1-2 days (Prime members in metro areas)
—
Average Shipping Time(days)
5-10 days
—
Average Price Difference on Beauty Products(% below MSRP)
10-25% discount below MSRP
—
Free Samples per Purchase(samples)
0
—
Fastest Delivery Speed (Prime/Premium)(business days)
Same-day or 1-day with Prime
—
Loyalty Rewards Earn Rate(% cash back)
Varies; typically 1-5% with Prime
—
Average Delivery Time (Standard)(days)
1-2 days (Prime members)
15-45 days
Buyer Protection Duration(days)
180 days (A-to-Z Guarantee)
30 days (limited)
Data Privacy/Regulatory Status
US-regulated, transparent data policies
China-based, banned in US/EU countries, privacy concerns
Manufacturing Quality Control(level)
Minimal oversight
—
Product Category Focus(primary categories)
Electronics, gadgets, home goods
—
Market Launch Year(year)
2018
—
Countries Served(count)
Temu
—
Quality Consistency Rating(score)
Temu
—
Customer Satisfaction(%)
Temu
—
Average Order Processing Time(days)
1-2 days
—
Average Shipping Duration(days)
7-14 days
—
Product Categories Available(approximate count)
50M+ listings
—
Primary Product Categories
Electronics, toys, home goods, apparel, gadgets (20+ categories)
—
Buyer Protection Coverage(percentage)
Limited coverage
—
Platform Founded Year(year)
2018
—
Average Delivery Time(minutes)
14-30 days
—
Buyer Protection Guarantee
14-day dispute window with store credit only
—
Return Window(days)
0 days (no returns)
—
Data Privacy Compliance(null)
Non-compliant, Chinese data collection
—
Monthly Active Users(users)
89 million
—
Product Return Rate(%)
31.5%
—
Year-over-Year User Growth(%)
340% (2023-2024)
—
Weekly New SKU Additions(SKUs)
5,000-7,000
—
FTC Data Privacy Investigations(status)
Ongoing (flagged 2024)
—
Return Window(days)
7 days (severely limited; most items non-returnable)
—
Company Age(years)
2 years (founded 2022)
—
Estimated Price Savings vs Traditional Retail(percent discount)
70-90% cheaper
—
Buyer Protection Coverage(%)
30-50% dispute win rate
—
Monthly Active Users (2024)(millions)
100+ million global
—
Monthly Active Users(millions)
150M+
—
Operating History(years)
~3 years (major expansion)
—
Average Shipping Time (US)(days)
10-20 days
—
Return Rate(percent)
18-22%
—
Price Advantage vs Competitors(percent cheaper)
30-60% vs traditional retail
—
Pros & Cons
10 pros·6 cons across both
A
T
A
Amazon
+5-3
Pros
- Prime 1-2 day delivery with unlimited free shipping on millions of items
- A-to-Z Guarantee buyer protection valid up to 180 days for returns/refunds
- 500+ million products across all major categories with vetted sellers
- Amazon Web Services (AWS) provides additional revenue diversification
- Multiple payment options and secure checkout with fraud protection
Cons
- Seller quality varies; counterfeit products slip through despite screening
- Prime membership costs $139/year in US, limiting free shipping benefits to subscribers
- Growing marketplace complexity makes finding best products difficult
T
Temu
+5-3
Pros
- Prices 50-90% lower than Amazon through direct-to-consumer manufacturing model
- Gamified shopping experience with rewards, coupons, and viral viral discounts
- No membership fees required; all users access lowest tier pricing
- 80+ million monthly active users with strong growth in Gen-Z demographics
- Social features encourage sharing and community engagement
Cons
- 15-45 day shipping with minimal tracking and no expedited options
- Severe data privacy concerns; banned in US (as of 2025), Lithuania, and Romania; subject to regulatory scrutiny
- Limited buyer protections; refund disputes often resolved against consumers; limited communication with sellers
Frequently Asked Questions
5 questions
As of January 2025, Temu operates in the US but faces an imminent ban. The RESTRICT Act passed in 2024 targets ByteDance/Temu over national security concerns related to data collection and Chinese government access. The app remains available but faces legal uncertainty. Amazon operates freely with full regulatory compliance in all major markets.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
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