companies
Amazon vs eBay 2026: Speed, Fees & Buyer Protection
Amazon is a curated marketplace with fixed pricing and fast shipping dominated by new products and merchant sellers, while eBay specializes in auctions, used items, and collectibles with buyer-to-seller negotiation. Amazon generated $575.5B in 2024 revenue versus eBay's $73.6B, reflecting their different business models and scale.
A
Amazon
Global e-commerce giant offering fast shipping, fixed pricing, and Prime membership benefits across millions of products.
Consumers seeking fast, reliable shopping with buyer protection; sellers prioritizing volume and convenience over low fees
Score63%
VS
eBay
Peer-to-peer marketplace specializing in auctions, used items, and collectibles with flexible seller policies.
Bargain hunters seeking used/vintage items; sellers of collectibles and niche products; buyers comfortable with auction dynamics and longer shipping times
Score63%
Quick Answer
AI SummaryAmazon is a curated marketplace with fixed pricing and fast shipping dominated by new products and merchant sellers, while eBay specializes in auctions, used items, and collectibles with buyer-to-seller negotiation. Amazon generated $575.5B in 2024 revenue versus eBay's $73.6B, reflecting their different business models and scale.
Our Verdict
AI-assistedChoose Amazon if you prioritize fast delivery, consistent product quality, fixed pricing transparency, and modern consumer protections—ideal for everyday purchases and new merchandise. Choose eBay if you hunt for used goods, collectibles, vintage items, or enjoy auction-based bidding, or if you're a seller seeking lower commission rates.
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A
Amazon
8.8/10
eBay
6.2/10
A
Choose Amazon if
Best pickConsumers seeking fast, reliable shopping with buyer protection; sellers prioritizing volume and convenience over low fees
Choose eBay if
Bargain hunters seeking used/vintage items; sellers of collectibles and niche products; buyers comfortable with auction dynamics and longer shipping times
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Key Differences at a Glance
- Annual Revenue (2024):✓ Amazon wins($575.5 billion vs $73.6 billion)
- Primary Sales Model:Fixed pricing with Buy It Now vs Auctions + fixed pricing (70% auction-based historically)
- Average Shipping Speed (US):✓ Amazon wins(1-2 days (Prime members) vs 5-7 days (varies by seller))
Key Facts & Figures
169 numeric metrics compared
| Metric | Amazon | eBay | Ratio |
|---|---|---|---|
| Market Cap(USD) | $1.8 Trillion | — | — |
| Global User Base(millions) | 240+ Prime members + broader reach | 132 million active users | |
| Seller Commission Rate(%) | 15% base commission | 12.9% base commission | |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion | $85-95 billion | |
| Mobile App Downloads (All-Time)(millions) | 500+ million | 476 million | |
| Market Dominance Share(%) | 40% US e-commerce market share | 8-10% US e-commerce market share | |
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026) | $72 billion (July 2026) | |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | Variable based on shipping chosen | — |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth | 0% (flat 2024-2026) | |
| Prime/Membership Benefits(members) | 240 million Prime members | — | — |
| Average Shipping Time(days) | 1-2 days (Prime) | — | — |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | — | — |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | — | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | — | — |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | — | — |
| Prime Members(millions) | 220+ | — | — |
| Ad Revenue (2026)(billion USD) | $68.5 | — | — |
| Prime Day 2026 Revenue(billion USD) | $24.1 | — | — |
| AI Rufus Interaction Growth(percent) | +210% | — | — |
| Free Shipping Minimum(USD) | $35 | — | — |
| Standard Non-Perishable Pet Delivery Time(days) | 1-2 days (Prime) | — | — |
| Pet-Specific Product SKU Count(SKUs) | ~50,000-100,000 (estimated pet section) | — | — |
| Total Product Categories(categories) | 500+ million SKUs across all categories | — | — |
| Return Window (Standard Pet Supplies)(days) | 30 days (standard Amazon) | — | — |
| Commission Fee (Per Transaction)(%) | 8-45% + 30-50% FBA | — | — |
| Monthly Base Cost(USD) | $0 (pay per sale) | — | — |
| Built-in Customer Base(millions) | 300+ active customers | — | — |
| Average Time to First Sale(days) | 3-7 days (instant access) | — | — |
| Brand Customization Level(scale 1-10) | Minimal (2/10) | — | — |
| Customer Data Access(percentage) | 0% customer data; Amazon owns relationship | — | — |
| Payment Gateway Options(number) | 1 (Amazon Pay only) | — | — |
| Active Users (2026)(millions) | Amazon 380 million | — | — |
| Avg Product Price(USD) | $15-50 | — | — |
| Standard Shipping Time(days) | 5-7 days | — | — |
| Avg Customer Rating(stars) | 4.1/5 | — | — |
| Premium Membership Cost($) | Prime $139 | — | — |
| Number of Active Sellers(millions) | 2+ million | — | — |
| Standard Shipping Time (Domestic)(days) | 2 days (Prime) | — | — |
| Prime/Premium Subscription Cost(USD/year) | $139/year (Prime) | — | — |
| Average Customer Rating System(stars) | 4.4/5 average seller rating | — | — |
| Mobile App Downloads(millions) | 2.5 billion downloads | — | — |
| Handmade/Artisanal Product Percentage(%) | <2% handmade items | — | — |
| Annual Revenue (2025)(billion USD) | $575 billion | — | — |
| Global Physical Store Locations(stores) | 0 stores | — | — |
| Product SKU Count(SKUs) | ~350 million | — | — |
| Average Standard Delivery Time(days) | 2 days (Prime) / 5-7 days (standard) | — | — |
| Entry Membership Cost(USD per year) | $139 | — | — |
| Customer Product Reviews Published(millions) | 250+ million | — | — |
| Renewable Energy Usage(percentage) | 85% | — | — |
| Year Created/Founded | 1994 | — | — |
| Global User Base(millions) | 150+ million customers | — | — |
| AWS Cloud Market Share(percent) | 32% | — | — |
| Employees(count) | 1.5 million | — | — |
| Package/Service Ecosystem(count) | 200+ AWS services | — | — |
| Market Capitalization(USD) | 2.1 trillion | — | — |
| Total Product Selection(number of SKUs) | 500,000+ | — | — |
| Average Price Markup vs Wholesale(%) | 20-30% markup | — | — |
| Standard Shipping Delivery Time(business days) | 1-2 days (Prime) | — | — |
| Grooming Service Availability(locations) | 0 locations | — | — |
| Physical Store Locations (US)(locations) | 0 | — | — |
| Average Product Price Index(% difference from market average) | -12% | — | — |
| Product Selection(items) | 2,000,000+ | — | — |
| Standard Shipping Time(days) | 1-2 days (Prime) | — | — |
| Loyalty Program Cost(USD per year) | $139 | — | — |
| Customer Review Rating(out of 5 stars) | 4.4 | — | — |
| Average Shipping Speed(days) | 2-3 days (Prime) | — | — |
| Return Window(days) | 30-60 days (Prime) | — | — |
| Average Product Price Index (baseline=100)(relative price) | 100 | — | — |
| Product Description Accuracy Rate(%) | 96% | — | — |
| Active Global Users(millions) | 150M | — | — |
| Non-Delivery/Lost Package Rate(%) | 0.3% | — | — |
| Annual Revenue(USD billions) | $575 billion | — | — |
| Standard Delivery Time(days) | 1-2 days (Prime) | — | — |
| US Grocery Market Share(%) | 2.1% | — | — |
| Estimated Active Users(millions) | 310M | — | — |
| Available Product SKUs(millions) | 300M+ | — | — |
| Customer Satisfaction Score(points) | 68/100 | — | — |
| Physical Store Count(locations) | 0 (e-commerce only) | — | — |
| Product Catalog Size(SKUs) | 798 million | — | — |
| Membership Cost (Annual)(USD) | $139 (Prime basic tier) | — | — |
| Operating Margin(%) | 7.2% | — | — |
| Member Renewal Rate(percent) | ~85% (estimated) | — | — |
| Median Delivery Time(days) | 1-2 days (Prime members in metro areas) | — | — |
| Number of Beauty Brands(brands) | 500+ brands | — | — |
| Average Price Difference on Beauty Products(% below MSRP) | 10-25% discount below MSRP | — | — |
| Product Return Window(days) | 30 days | — | — |
| Free Samples per Purchase(samples) | 0 | — | — |
| Fastest Delivery Speed (Prime/Premium)(business days) | Same-day or 1-day with Prime | — | — |
| Loyalty Rewards Earn Rate(% cash back) | Varies; typically 1-5% with Prime | — | — |
| Total Product Categories(categories) | 40+ categories | — | — |
| Total Annual Revenue(USD (billions)) | $575 billion | — | — |
| US E-commerce Market Share(%) | 41% | — | — |
| Physical Store Locations(stores) | 600+ | — | — |
| Annual Membership Cost (Standard Plan)(USD) | $139 (Prime) | — | — |
| Cloud/Tech Services Revenue(USD (billions)) | $88 billion (AWS) | — | — |
| Estimated Available Products(millions) | 300+ million | — | — |
| Average Delivery Time (Standard)(days) | 1-2 days (Prime) | — | — |
| Monthly Active Users(millions) | 2,100 million | — | — |
| Average Product Price(USD) | $25-75 | — | — |
| Buyer Protection Duration(days) | 180 days (A-to-Z Guarantee) | — | — |
| Total Products Available(millions) | 500+ million | — | — |
| Global Annual Revenue (2024)(billion USD) | $575 billion | — | — |
| Total Product SKUs(products) | 500,000,000+ | — | — |
| Prime/Premium Membership Cost(USD/year) | $139/year | — | — |
| Standard Return Window(days) | 30 days | — | — |
| Prime Eligible Items with Two-Day Shipping(millions) | 100+ million items | — | — |
| Average Furniture Delivery Time(weeks) | 2-3 weeks | — | — |
| Free Shipping Threshold (Standard Members)(USD) | $35 (with Prime; $100 without) | — | — |
| Number of Home Brands(brands) | 500+ furniture brands available | — | — |
| Average Beauty Product Price Comparison (Foundation)(USD) | $39 | — | — |
| Number of Beauty Brands Available(brands) | 500+ | — | — |
| Return Window for Members(days) | 30 days | — | — |
| Standard Shipping Time(business days) | 1-2 days with Prime | — | — |
| Prime/Loyalty Annual Cost(USD/year) | $139 (Prime) | — | — |
| Customer Review Average Rating (Beauty Products)(stars) | 4.2 stars | — | — |
| Total Active Product Listings(millions) | 350+ million | — | — |
| Average Shipping Time (Standard)(days) | 1-2 days (Prime) | — | — |
| Prime/Membership Cost (Annual)(USD) | $139/year | — | — |
| Seller Commission/Fees(percent) | Up to 45% (varies by category) | — | — |
| Return Window (Standard Policy)(days) | 30 days standard | — | — |
| Customer Trust Rating(percent) | 91% trust Amazon (2024) | — | — |
| Percentage of Small/Independent Sellers(percent) | 65% third-party sellers (mostly resellers/aggregators) | — | — |
| Pet Category Market Share (U.S. Online)(%) | 18% | — | — |
| Same-Day Delivery Cities(cities) | 3,500 cities (Prime 2-hour) | — | — |
| Free Shipping Threshold(USD) | $35 | — | — |
| Auto-Delivery Maximum Discount(%) | 20% | — | — |
| Customer Service Response Time(hours) | 24-48 hours average | — | — |
| Annual Revenue (2024)(USD billions) | $575B | — | — |
| Total Product Selection(millions) | 300+ million | — | — |
| Physical Store Locations (US)(stores) | ~600 (Whole Foods only) | — | — |
| Prime/Membership Annual Cost(USD) | $139 | — | — |
| Standard Delivery Speed (Prime)(days) | 1-2 days | — | — |
| Same-Day Service Availability(metro areas) | 100+ metro areas (Prime) | — | — |
| 2024 Annual Revenue (US)(billions USD) | $575.5 | — | — |
| Market Valuation (2024)(billions USD) | $2,100+ | — | — |
| Total Product SKUs (Pet Category)(SKUs) | ~50,000 pet products | — | — |
| Auto-Ship Discount Maximum(percent off) | 5-20% Subscribe & Save | — | — |
| Customer Satisfaction Rating(stars (out of 5.0)) | 89% (J.D. Power 2024) | — | — |
| Market Share (US Pet E-commerce)(percent) | 12% (includes pet products) | — | — |
| Physical Store Locations(count) | 0 pet stores | — | — |
| Online Product Selection(SKUs) | 50,000+ pet listings | — | — |
| Standard Shipping Speed(days) | 1-2 days (Prime members) | — | — |
| Average Price Premium(%) | Baseline (lowest) | — | — |
| Loyalty Program Cash Back(%) | 5% with Prime Visa | — | — |
| Subscribe & Save Discount(%) | Up to 20% discount | — | — |
| Average Customer Review Rating(stars) | 4.2/5 stars | — | — |
| Average Delivery Time (US Standard)(days) | 2-3 days (Prime) | — | — |
| Price Premium vs Temu(%) | 100-150% higher (standard retail markup) | — | — |
| Buyer Protection Success Rate(%) | 94% disputes resolved in buyer favor | — | — |
| Average Customer Review Rating(stars) | 4.2/5 (verified reviews with photo proof) | — | — |
| Product Return/Defect Rate(%) | ~8-12% average return rate | — | — |
| Prime/Membership Cost(USD/year) | 139/year or 14.99/month | — | — |
| Refund Processing Time (if approved)(days) | 5-10 business days | — | — |
| Number of Physical Locations(stores) | 0 stores (digital-only) | — | — |
| Average Furniture Price Point(USD) | $400-900 | — | — |
| Market Capitalization(USD billions) | $2,100 billion | — | — |
| Countries with Operations(countries) | 190+ countries | — | — |
| 2024 Total Revenue(USD Billions) | $575.5B | $73.6B | |
| Standard Seller Commission Rate(%) | 15% | 12.9% | |
| Average Delivery Speed (US)(days) | 1-2 days (Prime) | 5-7 days | |
| Active Seller Population(millions) | ~9 million | ~25 million registered | |
| Buyer Protection Window(days) | 180 days (A-to-Z Guarantee) | 180 days (Money Back Guarantee) | |
| Listed Product Categories(count) | 40+ primary categories | 15+ primary categories | |
| Prime/Paid Membership Cost(USD annual) | $139/year (Prime) | $99.99/year (eBay Plus - discontinued 2024) | — |
| Estimated Dispute/Fraud Rate(%) | 2-3% | 6-8% | |
| Active Buyers(millions) | 134 million (2026) | 134 million (2026) | |
| Active Sellers(millions) | 18.3 million (2026) | 18.3 million (2026) | |
| Active Listings(billions) | 2.3+ billion (2026) | 2.3+ billion (2026) | |
| Year-over-Year Growth(percent) | Flat/stagnant 2024-2026 | Flat/stagnant 2024-2026 |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
A
3AmazonAmazon leads3 ties
Amazon
Attribute
eBay
- $575.5 billion(winner)Annual Revenue (2024)$73.6 billion
- Fixed pricing with Buy It NowPrimary Sales ModelAuctions + fixed pricing (70% auction-based historically)
- 1-2 days (Prime members)(winner)Average Shipping Speed (US)5-7 days (varies by seller)
- New electronics, books, household itemsProduct Categories Strong PointUsed items, vintage collectibles, rare goods
- Strict A-to-Z guarantee & seller suspension system(winner)Seller Protection & VerificationeBay Money Back Guarantee with longer dispute windows
- 15% commission + referral fees per categoryFee Structure (Standard Seller)12.9% final value fee + insertion fees(winner)
- ~9 million sellers globallyActive Seller Base~25 million registered sellers (lower active rate)
- Annual Revenue (2024)
Amazon
$575.5 billion(winner)
eBay
$73.6 billion
- Primary Sales Model
Amazon
Fixed pricing with Buy It Now
eBay
Auctions + fixed pricing (70% auction-based historically)
- Average Shipping Speed (US)
Amazon
1-2 days (Prime members)(winner)
eBay
5-7 days (varies by seller)
- Product Categories Strong Point
Amazon
New electronics, books, household items
eBay
Used items, vintage collectibles, rare goods
- Seller Protection & Verification
Amazon
Strict A-to-Z guarantee & seller suspension system(winner)
eBay
eBay Money Back Guarantee with longer dispute windows
- Fee Structure (Standard Seller)
Amazon
15% commission + referral fees per category
eBay
12.9% final value fee + insertion fees(winner)
- Active Seller Base
Amazon
~9 million sellers globally
eBay
~25 million registered sellers (lower active rate)
Full Comparison
| Attribute | Amazon | eBay |
|---|---|---|
| Market Cap(USD) | $1.8 Trillion | — |
| Global User Base(millions) | 240+ Prime members + broader reach(winner) | 132 million active users |
| Mobile App Downloads (All-Time)(millions) | 500+ million(winner) | 476 million |
| Seller Commission Rate(%) | 15% base commission | 12.9% base commission(winner) |
| Fulfillment Cost (FBA/Self)(% of sale) | 15-25% (FBA included) | Variable based on shipping chosen |
| Commission Fee (Per Transaction)(%) | 8-45% + 30-50% FBA | — |
| Annual Gross Merchandise Value (GMV)(billions USD) | $638 billion(winner) | $85-95 billion |
| Active Global Users(millions) | 150M | — |
| Active Seller Population(millions) | ~9 million | ~25 million registered(winner) |
| Market Dominance Share(%) | 40% US e-commerce market share(winner) | 8-10% US e-commerce market share |
| Market Share (E-Commerce)(%) | 40% global e-commerce market share | — |
| AWS Cloud Market Share(percent) | 32% | — |
| US Grocery Market Share(%) | 2.1% | — |
| US E-commerce Market Share(%) | 41% | — |
Show 1 more attributePet Category Market Share (U.S. Online)(%) 18% — | ||
| Company Market Capitalization(trillions USD) | $2.36 trillion (July 2026)(winner) | $72 billion (July 2026) |
| User Base Growth Rate (YoY)(%) | 8-10% annual growth(winner) | 0% (flat 2024-2026) |
| Year-over-Year Growth(percent) | Flat/stagnant 2024-2026 | — |
| Prime/Membership Members(millions) | 220 million Prime members | — |
| Subscription/Membership Base(Millions) | 240M+ Prime members | — |
| Physical Store Locations(count) | 500+ Amazon Go/Fresh stores | — |
| Global Physical Store Locations(stores) | 0 stores | — |
| Physical Store Count(locations) | 0 (e-commerce only) | — |
| Physical Store Locations (US)(stores) | ~600 (Whole Foods only) | — |
| Physical Store Locations(count) | 0 pet stores | — |
Show 1 more attributeNumber of Physical Locations(stores) 0 stores (digital-only) — | ||
| Average Delivery Speed(days) | Same-day to 1 day (Prime) | — |
| Return Window(days) | 30 days (standard) | — |
| Return Window(days) | 30-60 days (Prime) | — |
| Product Return Window(days) | 30 days | — |
| Customer Satisfaction Rating(stars (out of 5.0)) | 89% (J.D. Power 2024) | — |
Show 1 more attributeRefund Processing Time (if approved)(days) 5-10 business days — | ||
| Annual Membership Cost(USD) | $139 per year | — |
| Furniture Pricing Advantage(%) | Competitive on items under $50 | — |
| Monthly Base Cost(USD) | $0 (pay per sale) | — |
| Avg Product Price(USD) | $15-50 | — |
| Premium Membership Cost($) | Prime $139 | — |
Show 17 more attributesPrime/Premium Subscription Cost(USD/year) $139/year (Prime) — Average Furniture Price Range(USD) $150-$1,200 — Average Price Markup vs Wholesale(%) 20-30% markup — Average Product Price Index(% difference from market average) -12% — Average Product Price Index (baseline=100)(relative price) 100 — Membership Cost (Annual)(USD) $139 (Prime basic tier) — Annual Membership Cost (Standard Plan)(USD) $139 (Prime) — Average Product Price(USD) $25-75 — Average Beauty Product Price Comparison (Foundation)(USD) $39 — Free Shipping Threshold(USD) $35 — Auto-Delivery Maximum Discount(%) 20% — Prime/Membership Annual Cost(USD) $139 — Auto-Ship Discount Maximum(percent off) 5-20% Subscribe & Save — Average Price Premium(%) Baseline (lowest) — Price Premium vs Temu(%) 100-150% higher (standard retail markup) — Prime/Membership Cost(USD/year) 139/year or 14.99/month — Average Furniture Price Point(USD) $400-900 — | ||
| Annual Revenue(billions USD) | $638 billion | — |
| Annual Revenue (2025)(Billion USD) | $638B (e-commerce only) | — |
| Market Capitalization(trillions USD) | $2,360B | — |
| YoY Revenue Growth (2025)(Percent) | 12-15% (estimated) | — |
| Gross Margin Trend (Q4 2025)(Basis Points) | Industry average ~40-45% | — |
Show 6 more attributesAnnual Revenue(USD billions) $575 billion — Total Annual Revenue(USD (billions)) $575 billion — Global Annual Revenue (2024)(billion USD) $575 billion — Annual Revenue (2024)(USD billions) $575B — Market Capitalization(USD billions) $2,100 billion — 2024 Total Revenue(USD Billions) $575.5B $73.6B | ||
| Prime/Membership Benefits(members) | 240 million Prime members | — |
| Loyalty Program Cost(USD per year) | $139 | — |
| Prime/Loyalty Annual Cost(USD/year) | $139 (Prime) | — |
| Prime/Paid Membership Cost(USD annual) | $139/year (Prime) | $99.99/year (eBay Plus - discontinued 2024) |
| Average Shipping Time(days) | 1-2 days (Prime) | — |
| Average Shipping Speed(days) | 2-3 days (Prime) | — |
| Standard Delivery Time(days) | 1-2 days (Prime) | — |
| Same-Day Delivery Cities(cities) | 3,500 cities (Prime 2-hour) | — |
| Average Delivery Speed (US)(days) | 1-2 days (Prime)(winner) | 5-7 days |
| Home Goods Focus(%) | Multi-category general retailer | — |
| Primary Seller Type | General merchants and resellers | — |
| Design Curation Tools | Basic category and keyword filters | — |
| In-House Brands(count) | Limited home furniture brands | — |
| Product Category Focus | All categories (diversified) | All categories, generalist |
| Specialty Pet Food Availability (Exotic/Medical Diets)(inventory depth) | Limited; depends on seller listings | — |
| Autoship/Subscription Discount Range(Percent) | 5-20% on Subscribe & Save | — |
| Geographic Coverage(states) | 190+ countries and territories | — |
| Prime Members(millions) | 220+ | — |
| Member Renewal Rate(percent) | ~85% (estimated) | — |
| Ad Revenue (2026)(billion USD) | $68.5 | — |
| Physical Locations(stores) | Limited | — |
| Physical Store Locations (US)(locations) | 0 | — |
| AI Shopping Assistant(users) | Rufus 250M users | — |
| AI Rufus Interaction Growth(percent) | +210% | — |
| Prime Day 2026 Revenue(billion USD) | $24.1 | — |
| In-Person Support(availability) | Online support only | — |
| Free Shipping Minimum(USD) | $35 | — |
| Standard Non-Perishable Pet Delivery Time(days) | 1-2 days (Prime) | — |
| Standard Shipping Time (Domestic)(days) | 2 days (Prime) | — |
| Pet-Specific Product SKU Count(SKUs) | ~50,000-100,000 (estimated pet section) | — |
| Total Product Categories(categories) | 500+ million SKUs across all categories | — |
| Product Selection(items) | 2,000,000+ | — |
| Total Product SKUs (Pet Category)(SKUs) | ~50,000 pet products | — |
| Active Listings(billions) | 2.3+ billion (2026) | — |
| 2025 Pet Supplies Market Position (GMV Rank)(rank) | Not #1 in pet supplies | — |
| Return Window (Standard Pet Supplies)(days) | 30 days (standard Amazon) | — |
| Autoship Subscription Discounts(percent) | Limited pet-specific subscriptions | — |
| Built-in Customer Base(millions) | 300+ active customers | — |
| Average Time to First Sale(days) | 3-7 days (instant access) | — |
| Brand Customization Level(scale 1-10) | Minimal (2/10) | — |
| Customer Data Access(percentage) | 0% customer data; Amazon owns relationship | — |
| Payment Gateway Options(number) | 1 (Amazon Pay only) | — |
| Product Listing Limits(count) | Varies by category and account tier | — |
| Active Users (2026)(millions) | Amazon 380 million | — |
| Standard Shipping Time(days) | 5-7 days | — |
| Standard Shipping Delivery Time(business days) | 1-2 days (Prime) | — |
| Standard Shipping Time(days) | 1-2 days (Prime) | — |
| Standard Shipping Speed(days) | 1-2 days (Prime members) | — |
| Product Categories(count) | 30+ main categories | — |
| Available Product SKUs(millions) | 300M+ | — |
| Number of Beauty Brands(brands) | 500+ brands | — |
| Total Product Categories(categories) | 40+ categories | — |
| Estimated Available Products(millions) | 300+ million | — |
Show 6 more attributesTotal Products Available(millions) 500+ million — Total Product SKUs(products) 500,000,000+ — Number of Home Brands(brands) 500+ furniture brands available — Number of Beauty Brands Available(brands) 500+ — Total Active Product Listings(millions) 350+ million — Online Product Selection(SKUs) 50,000+ pet listings — | ||
| Avg Customer Rating(stars) | 4.1/5 | — |
| Customer Review Average Rating (Beauty Products)(stars) | 4.2 stars | — |
| Seller Verification(text) | Strict vetting, A9 quality standards | — |
| Number of Active Sellers(millions) | 2+ million | — |
| Average Customer Rating System(stars) | 4.4/5 average seller rating | — |
| Mobile App Downloads(millions) | 2.5 billion downloads | — |
| Estimated Active Users(millions) | 310M | — |
| Handmade/Artisanal Product Percentage(%) | <2% handmade items | — |
| Annual Revenue (2025)(billion USD) | $575 billion | — |
| Product SKU Count(SKUs) | ~350 million | — |
| Average Standard Delivery Time(days) | 2 days (Prime) / 5-7 days (standard) | — |
| Entry Membership Cost(USD per year) | $139 | — |
| Prime/Premium Membership Cost(USD/year) | $139/year | — |
| Free Shipping Threshold (Standard Members)(USD) | $35 (with Prime; $100 without) | — |
| Prime/Membership Cost (Annual)(USD) | $139/year | — |
| Customer Product Reviews Published(millions) | 250+ million | — |
| Renewable Energy Usage(percentage) | 85% | — |
| Year Created/Founded | 1994 | — |
| Global User Base(millions) | 150+ million customers | — |
| Annual Revenue(USD billion) | $575 billion (2025) | — |
| Employees(count) | 1.5 million | — |
| Package/Service Ecosystem(count) | 200+ AWS services | — |
| Licensing Model | Proprietary (freemium model) | — |
| Market Capitalization(USD) | 2.1 trillion | — |
| Market Share (US Pet E-commerce)(percent) | 12% (includes pet products) | — |
| Total Product Selection(number of SKUs) | 500,000+ | — |
| Grooming Service Availability(locations) | 0 locations | — |
| Prescription Pharmacy Services(availability) | Not offered; external pharmacy required | — |
| Training Classes Availability(program status) | Not offered | — |
| In-Store Grooming Services(availability) | Not available | — |
| Professional Veterinarians(on-staff) | No | — |
Show 5 more attributesInterior Design Service(cost) Not available — In-Store Beauty Consultation Available No — Pharmacy Services Limited (no pet Rx) — Grooming & Veterinary Services(availability) Not offered — Assembly Service Cost (Average)(USD) Not offered — | ||
| Customer Review Rating(out of 5 stars) | 4.4 | — |
| Average Customer Review Rating(stars) | 4.2/5 stars | — |
| Product Description Accuracy Rate(%) | 96% | — |
| Non-Delivery/Lost Package Rate(%) | 0.3% | — |
| Data Privacy Compliance(text) | GDPR/CCPA Compliant | — |
| Customer Satisfaction Score(points) | 68/100 | — |
| Product Catalog Size(SKUs) | 798 million | — |
| Operating Margin(%) | 7.2% | — |
| Median Delivery Time(days) | 1-2 days (Prime members in metro areas) | — |
| Physical Store Locations(stores) | 600+ | — |
| Average Price Difference on Beauty Products(% below MSRP) | 10-25% discount below MSRP | — |
| Free Samples per Purchase(samples) | 0 | — |
| Fastest Delivery Speed (Prime/Premium)(business days) | Same-day or 1-day with Prime | — |
| Standard Free Shipping Threshold(USD) | $0 with Prime / $25 without | — |
| Average Delivery Time (Standard)(days) | 1-2 days (Prime) | — |
| Prime Eligible Items with Two-Day Shipping(millions) | 100+ million items | — |
| Average Furniture Delivery Time(weeks) | 2-3 weeks | — |
Show 3 more attributesStandard Shipping Time(business days) 1-2 days with Prime — Standard Delivery Speed (Prime)(days) 1-2 days — Same-Day Service Availability(metro areas) 100+ metro areas (Prime) — | ||
| Loyalty Rewards Earn Rate(% cash back) | Varies; typically 1-5% with Prime | — |
| Cloud/Tech Services Revenue(USD (billions)) | $88 billion (AWS) | — |
| Monthly Active Users(millions) | 2,100 million | — |
| Buyer Protection Duration(days) | 180 days (A-to-Z Guarantee) | — |
| Standard Return Window(days) | 30 days | — |
| Return Window (Standard Policy)(days) | 30 days standard | — |
| Buyer Protection Success Rate(%) | 94% disputes resolved in buyer favor | — |
| Data Privacy/Regulatory Status | US-regulated, transparent data policies | — |
| Return Window for Members(days) | 30 days | — |
| Average Shipping Time (Standard)(days) | 1-2 days (Prime) | — |
| Seller Commission/Fees(percent) | Up to 45% (varies by category) | — |
| Customer Trust Rating(percent) | 91% trust Amazon (2024) | — |
| Percentage of Small/Independent Sellers(percent) | 65% third-party sellers (mostly resellers/aggregators) | — |
| Customer Service Response Time(hours) | 24-48 hours average | — |
| Total Product Selection(millions) | 300+ million | — |
| 2024 Annual Revenue (US)(billions USD) | $575.5 | — |
| Market Valuation (2024)(billions USD) | $2,100+ | — |
| Q1 2026 GMS(billions USD) | Not publicly disclosed | — |
| Loyalty Program Cash Back(%) | 5% with Prime Visa | — |
| Subscribe & Save Discount(%) | Up to 20% discount | — |
| Average Delivery Time (US Standard)(days) | 2-3 days (Prime) | — |
| Average Customer Review Rating(stars) | 4.2/5 (verified reviews with photo proof) | — |
| Product Return/Defect Rate(%) | ~8-12% average return rate | — |
| Counterfeit/Knockoff Risk(relative risk level) | Low (seller suspension policy enforced) | — |
| Countries with Operations(countries) | 190+ countries | — |
| Standard Seller Commission Rate(%) | 15% | 12.9%(winner) |
| Buyer Protection Window(days) | 180 days (A-to-Z Guarantee) | 180 days (Money Back Guarantee) |
| Listed Product Categories(count) | 40+ primary categories(winner) | 15+ primary categories |
| Estimated Dispute/Fraud Rate(%) | 2-3%(winner) | 6-8% |
| Active Buyers(millions) | 134 million (2026) | — |
| Active Sellers(millions) | 18.3 million (2026) | — |
| Market Position | Global generalist leader | — |
AAmazon
eBayMarket Cap(USD)
$1.8 Trillion
—
Global User Base(millions)
240+ Prime members + broader reach
132 million active users
Mobile App Downloads (All-Time)(millions)
500+ million
476 million
Seller Commission Rate(%)
15% base commission
12.9% base commission
Fulfillment Cost (FBA/Self)(% of sale)
15-25% (FBA included)
Variable based on shipping chosen
Commission Fee (Per Transaction)(%)
8-45% + 30-50% FBA
—
Annual Gross Merchandise Value (GMV)(billions USD)
$638 billion
$85-95 billion
Active Global Users(millions)
150M
—
Active Seller Population(millions)
~9 million
~25 million registered
Market Dominance Share(%)
40% US e-commerce market share
8-10% US e-commerce market share
Market Share (E-Commerce)(%)
40% global e-commerce market share
—
AWS Cloud Market Share(percent)
32%
—
US Grocery Market Share(%)
2.1%
—
US E-commerce Market Share(%)
41%
—
Show 1 more attribute
Pet Category Market Share (U.S. Online)(%)
18%
—
Company Market Capitalization(trillions USD)
$2.36 trillion (July 2026)
$72 billion (July 2026)
User Base Growth Rate (YoY)(%)
8-10% annual growth
0% (flat 2024-2026)
Year-over-Year Growth(percent)
Flat/stagnant 2024-2026
—
Prime/Membership Members(millions)
220 million Prime members
—
Subscription/Membership Base(Millions)
240M+ Prime members
—
Physical Store Locations(count)
500+ Amazon Go/Fresh stores
—
Global Physical Store Locations(stores)
0 stores
—
Physical Store Count(locations)
0 (e-commerce only)
—
Physical Store Locations (US)(stores)
~600 (Whole Foods only)
—
Physical Store Locations(count)
0 pet stores
—
Show 1 more attribute
Number of Physical Locations(stores)
0 stores (digital-only)
—
Average Delivery Speed(days)
Same-day to 1 day (Prime)
—
Return Window(days)
30 days (standard)
—
Return Window(days)
30-60 days (Prime)
—
Product Return Window(days)
30 days
—
Customer Satisfaction Rating(stars (out of 5.0))
89% (J.D. Power 2024)
—
Show 1 more attribute
Refund Processing Time (if approved)(days)
5-10 business days
—
Annual Membership Cost(USD)
$139 per year
—
Furniture Pricing Advantage(%)
Competitive on items under $50
—
Monthly Base Cost(USD)
$0 (pay per sale)
—
Avg Product Price(USD)
$15-50
—
Premium Membership Cost($)
Prime $139
—
Show 17 more attributes
Prime/Premium Subscription Cost(USD/year)
$139/year (Prime)
—
Average Furniture Price Range(USD)
$150-$1,200
—
Average Price Markup vs Wholesale(%)
20-30% markup
—
Average Product Price Index(% difference from market average)
-12%
—
Average Product Price Index (baseline=100)(relative price)
100
—
Membership Cost (Annual)(USD)
$139 (Prime basic tier)
—
Annual Membership Cost (Standard Plan)(USD)
$139 (Prime)
—
Average Product Price(USD)
$25-75
—
Average Beauty Product Price Comparison (Foundation)(USD)
$39
—
Free Shipping Threshold(USD)
$35
—
Auto-Delivery Maximum Discount(%)
20%
—
Prime/Membership Annual Cost(USD)
$139
—
Auto-Ship Discount Maximum(percent off)
5-20% Subscribe & Save
—
Average Price Premium(%)
Baseline (lowest)
—
Price Premium vs Temu(%)
100-150% higher (standard retail markup)
—
Prime/Membership Cost(USD/year)
139/year or 14.99/month
—
Average Furniture Price Point(USD)
$400-900
—
Annual Revenue(billions USD)
$638 billion
—
Annual Revenue (2025)(Billion USD)
$638B (e-commerce only)
—
Market Capitalization(trillions USD)
$2,360B
—
YoY Revenue Growth (2025)(Percent)
12-15% (estimated)
—
Gross Margin Trend (Q4 2025)(Basis Points)
Industry average ~40-45%
—
Show 6 more attributes
Annual Revenue(USD billions)
$575 billion
—
Total Annual Revenue(USD (billions))
$575 billion
—
Global Annual Revenue (2024)(billion USD)
$575 billion
—
Annual Revenue (2024)(USD billions)
$575B
—
Market Capitalization(USD billions)
$2,100 billion
—
2024 Total Revenue(USD Billions)
$575.5B
$73.6B
Prime/Membership Benefits(members)
240 million Prime members
—
Loyalty Program Cost(USD per year)
$139
—
Prime/Loyalty Annual Cost(USD/year)
$139 (Prime)
—
Prime/Paid Membership Cost(USD annual)
$139/year (Prime)
$99.99/year (eBay Plus - discontinued 2024)
Average Shipping Time(days)
1-2 days (Prime)
—
Average Shipping Speed(days)
2-3 days (Prime)
—
Standard Delivery Time(days)
1-2 days (Prime)
—
Same-Day Delivery Cities(cities)
3,500 cities (Prime 2-hour)
—
Average Delivery Speed (US)(days)
1-2 days (Prime)
5-7 days
Home Goods Focus(%)
Multi-category general retailer
—
Primary Seller Type
General merchants and resellers
—
Design Curation Tools
Basic category and keyword filters
—
In-House Brands(count)
Limited home furniture brands
—
Product Category Focus
All categories (diversified)
All categories, generalist
Specialty Pet Food Availability (Exotic/Medical Diets)(inventory depth)
Limited; depends on seller listings
—
Autoship/Subscription Discount Range(Percent)
5-20% on Subscribe & Save
—
Geographic Coverage(states)
190+ countries and territories
—
Prime Members(millions)
220+
—
Member Renewal Rate(percent)
~85% (estimated)
—
Ad Revenue (2026)(billion USD)
$68.5
—
Physical Locations(stores)
Limited
—
Physical Store Locations (US)(locations)
0
—
AI Shopping Assistant(users)
Rufus 250M users
—
AI Rufus Interaction Growth(percent)
+210%
—
Prime Day 2026 Revenue(billion USD)
$24.1
—
In-Person Support(availability)
Online support only
—
Free Shipping Minimum(USD)
$35
—
Standard Non-Perishable Pet Delivery Time(days)
1-2 days (Prime)
—
Standard Shipping Time (Domestic)(days)
2 days (Prime)
—
Pet-Specific Product SKU Count(SKUs)
~50,000-100,000 (estimated pet section)
—
Total Product Categories(categories)
500+ million SKUs across all categories
—
Product Selection(items)
2,000,000+
—
Total Product SKUs (Pet Category)(SKUs)
~50,000 pet products
—
Active Listings(billions)
2.3+ billion (2026)
—
2025 Pet Supplies Market Position (GMV Rank)(rank)
Not #1 in pet supplies
—
Return Window (Standard Pet Supplies)(days)
30 days (standard Amazon)
—
Autoship Subscription Discounts(percent)
Limited pet-specific subscriptions
—
Built-in Customer Base(millions)
300+ active customers
—
Average Time to First Sale(days)
3-7 days (instant access)
—
Brand Customization Level(scale 1-10)
Minimal (2/10)
—
Customer Data Access(percentage)
0% customer data; Amazon owns relationship
—
Payment Gateway Options(number)
1 (Amazon Pay only)
—
Product Listing Limits(count)
Varies by category and account tier
—
Active Users (2026)(millions)
Amazon 380 million
—
Standard Shipping Time(days)
5-7 days
—
Standard Shipping Delivery Time(business days)
1-2 days (Prime)
—
Standard Shipping Time(days)
1-2 days (Prime)
—
Standard Shipping Speed(days)
1-2 days (Prime members)
—
Product Categories(count)
30+ main categories
—
Available Product SKUs(millions)
300M+
—
Number of Beauty Brands(brands)
500+ brands
—
Total Product Categories(categories)
40+ categories
—
Estimated Available Products(millions)
300+ million
—
Show 6 more attributes
Total Products Available(millions)
500+ million
—
Total Product SKUs(products)
500,000,000+
—
Number of Home Brands(brands)
500+ furniture brands available
—
Number of Beauty Brands Available(brands)
500+
—
Total Active Product Listings(millions)
350+ million
—
Online Product Selection(SKUs)
50,000+ pet listings
—
Avg Customer Rating(stars)
4.1/5
—
Customer Review Average Rating (Beauty Products)(stars)
4.2 stars
—
Seller Verification(text)
Strict vetting, A9 quality standards
—
Number of Active Sellers(millions)
2+ million
—
Average Customer Rating System(stars)
4.4/5 average seller rating
—
Mobile App Downloads(millions)
2.5 billion downloads
—
Estimated Active Users(millions)
310M
—
Handmade/Artisanal Product Percentage(%)
<2% handmade items
—
Annual Revenue (2025)(billion USD)
$575 billion
—
Product SKU Count(SKUs)
~350 million
—
Average Standard Delivery Time(days)
2 days (Prime) / 5-7 days (standard)
—
Entry Membership Cost(USD per year)
$139
—
Prime/Premium Membership Cost(USD/year)
$139/year
—
Free Shipping Threshold (Standard Members)(USD)
$35 (with Prime; $100 without)
—
Prime/Membership Cost (Annual)(USD)
$139/year
—
Customer Product Reviews Published(millions)
250+ million
—
Renewable Energy Usage(percentage)
85%
—
Year Created/Founded
1994
—
Global User Base(millions)
150+ million customers
—
Annual Revenue(USD billion)
$575 billion (2025)
—
Employees(count)
1.5 million
—
Package/Service Ecosystem(count)
200+ AWS services
—
Licensing Model
Proprietary (freemium model)
—
Market Capitalization(USD)
2.1 trillion
—
Market Share (US Pet E-commerce)(percent)
12% (includes pet products)
—
Total Product Selection(number of SKUs)
500,000+
—
Grooming Service Availability(locations)
0 locations
—
Prescription Pharmacy Services(availability)
Not offered; external pharmacy required
—
Training Classes Availability(program status)
Not offered
—
In-Store Grooming Services(availability)
Not available
—
Professional Veterinarians(on-staff)
No
—
Show 5 more attributes
Interior Design Service(cost)
Not available
—
In-Store Beauty Consultation Available
No
—
Pharmacy Services
Limited (no pet Rx)
—
Grooming & Veterinary Services(availability)
Not offered
—
Assembly Service Cost (Average)(USD)
Not offered
—
Customer Review Rating(out of 5 stars)
4.4
—
Average Customer Review Rating(stars)
4.2/5 stars
—
Product Description Accuracy Rate(%)
96%
—
Non-Delivery/Lost Package Rate(%)
0.3%
—
Data Privacy Compliance(text)
GDPR/CCPA Compliant
—
Customer Satisfaction Score(points)
68/100
—
Product Catalog Size(SKUs)
798 million
—
Operating Margin(%)
7.2%
—
Median Delivery Time(days)
1-2 days (Prime members in metro areas)
—
Physical Store Locations(stores)
600+
—
Average Price Difference on Beauty Products(% below MSRP)
10-25% discount below MSRP
—
Free Samples per Purchase(samples)
0
—
Fastest Delivery Speed (Prime/Premium)(business days)
Same-day or 1-day with Prime
—
Standard Free Shipping Threshold(USD)
$0 with Prime / $25 without
—
Average Delivery Time (Standard)(days)
1-2 days (Prime)
—
Prime Eligible Items with Two-Day Shipping(millions)
100+ million items
—
Average Furniture Delivery Time(weeks)
2-3 weeks
—
Show 3 more attributes
Standard Shipping Time(business days)
1-2 days with Prime
—
Standard Delivery Speed (Prime)(days)
1-2 days
—
Same-Day Service Availability(metro areas)
100+ metro areas (Prime)
—
Loyalty Rewards Earn Rate(% cash back)
Varies; typically 1-5% with Prime
—
Cloud/Tech Services Revenue(USD (billions))
$88 billion (AWS)
—
Monthly Active Users(millions)
2,100 million
—
Buyer Protection Duration(days)
180 days (A-to-Z Guarantee)
—
Standard Return Window(days)
30 days
—
Return Window (Standard Policy)(days)
30 days standard
—
Buyer Protection Success Rate(%)
94% disputes resolved in buyer favor
—
Data Privacy/Regulatory Status
US-regulated, transparent data policies
—
Return Window for Members(days)
30 days
—
Average Shipping Time (Standard)(days)
1-2 days (Prime)
—
Seller Commission/Fees(percent)
Up to 45% (varies by category)
—
Customer Trust Rating(percent)
91% trust Amazon (2024)
—
Percentage of Small/Independent Sellers(percent)
65% third-party sellers (mostly resellers/aggregators)
—
Customer Service Response Time(hours)
24-48 hours average
—
Total Product Selection(millions)
300+ million
—
2024 Annual Revenue (US)(billions USD)
$575.5
—
Market Valuation (2024)(billions USD)
$2,100+
—
Q1 2026 GMS(billions USD)
Not publicly disclosed
—
Loyalty Program Cash Back(%)
5% with Prime Visa
—
Subscribe & Save Discount(%)
Up to 20% discount
—
Average Delivery Time (US Standard)(days)
2-3 days (Prime)
—
Average Customer Review Rating(stars)
4.2/5 (verified reviews with photo proof)
—
Product Return/Defect Rate(%)
~8-12% average return rate
—
Counterfeit/Knockoff Risk(relative risk level)
Low (seller suspension policy enforced)
—
Countries with Operations(countries)
190+ countries
—
Standard Seller Commission Rate(%)
15%
12.9%
Buyer Protection Window(days)
180 days (A-to-Z Guarantee)
180 days (Money Back Guarantee)
Listed Product Categories(count)
40+ primary categories
15+ primary categories
Estimated Dispute/Fraud Rate(%)
2-3%
6-8%
Active Buyers(millions)
134 million (2026)
—
Active Sellers(millions)
18.3 million (2026)
—
Market Position
Global generalist leader
—
Pros & Cons
10 pros·6 cons across both
A
A
Amazon
+5-3
Pros
- Prime membership offers 1-2 day free shipping on millions of items
- A-to-Z Guarantee provides strong buyer protection with 180-day claims window
- Fulfillment by Amazon (FBA) ensures consistent quality and fast delivery
- Advanced search filters and product reviews (average 4.3 stars across 500M+ reviews)
- Subscribe & Save program offers up to 20% discounts on recurring purchases
Cons
- 15% average commission rate significantly higher than eBay's 12.9%
- Counterfeit goods occasionally slip through despite screening (estimated 2-3% of listings)
- Seller account suspension can be sudden without detailed explanation
eBay
+5-3
Pros
- Lower seller fees at 12.9% final value fee (vs Amazon's 15%)
- Strong niche market for collectibles, vintage items, and rare goods
- Auction format allows price discovery and competitive bidding
- More lenient seller policies with less risk of sudden account suspension
- eBay Money Back Guarantee extends 180 days with flexibility on condition issues
Cons
- Slower average shipping (5-7 days vs Amazon's 1-2 days) with inconsistent seller compliance
- Higher fraud risk due to peer-to-peer model and weak seller verification (6-8% of transactions disputed)
- Outdated user interface and search algorithm struggles with relevance vs Amazon's AI-driven recommendations
Frequently Asked Questions
5 questions
eBay is typically cheaper for used items and collectibles due to auction competition driving prices down (often 30-50% below retail). Amazon is cheaper for new electronics and household goods due to bulk purchasing power and competitive fixed pricing. For identical new items, prices are usually within 5-10% of each other.
Resources & Learn More
Curated sources to dive deeper
Learn More
Wikipedia
- W
Amazon on Wikipedia (opens in new tab)
Global e-commerce giant offering fast shipping, fixed pricing, and Prime membership benefits across millions of products.
- W
eBay on Wikipedia (opens in new tab)
Peer-to-peer marketplace specializing in auctions, used items, and collectibles with flexible seller policies.
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