software
MailerLite vs Mailchimp 2026: Which is Better?
MailerLite offers superior automation and lower pricing starting at $0/month with unlimited contacts, while Mailchimp charges based on contact count and provides more advanced segmentation tools for enterprise users. MailerLite wins for cost-conscious creators and small businesses, while Mailchimp suits larger enterprises needing complex workflows.
M
MailerLite
All-in-one email marketing platform with advanced automation and landing pages.
Content creators, small businesses, startups, bloggers, and budget-conscious marketers who need affordable automation and ease of use.
Score63%
VS
Mailchimp
Email marketing, automation, and CRM platform with extensive templates and free tier.
Established e-commerce businesses, enterprises, marketing agencies, and companies needing advanced integrations and complex customer segmentation.
Score63%
Quick Answer
AI SummaryMailerLite offers superior automation and lower pricing starting at $0/month with unlimited contacts, while Mailchimp charges based on contact count and provides more advanced segmentation tools for enterprise users. MailerLite wins for cost-conscious creators and small businesses, while Mailchimp suits larger enterprises needing complex workflows.
Our Verdict
AI-assistedChoose MailerLite if you're a content creator, small business, or startup prioritizing affordable automation and an intuitive interface—its free plan with unlimited contacts and automations is unmatched for budget-conscious users. Choose Mailchimp if you need enterprise-level segmentation, extensive third-party integrations, 24/7 support, or operate a complex e-commerce business requiring advanced customer data tools.
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M
MailerLite
8.6/10
Mailchimp
6.4/10
M
Choose MailerLite if
Best pickContent creators, small businesses, startups, bloggers, and budget-conscious marketers who need affordable automation and ease of use.
Choose Mailchimp if
Established e-commerce businesses, enterprises, marketing agencies, and companies needing advanced integrations and complex customer segmentation.
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Key Differences at a Glance
- Starting Price:✓ MailerLite wins($0/month (unlimited subscribers) vs $20/month (500 contacts))
- Automation Workflows:✓ MailerLite wins(Unlimited automations on free plan vs Limited to 5 automations on free plan)
- Drag-and-Drop Editor:✓ MailerLite wins(Advanced with 150+ templates vs Standard with 100+ templates)
Key Facts & Figures
143 numeric metrics compared
| Metric | MailerLite | Mailchimp | Ratio |
|---|---|---|---|
| Starter Plan Monthly Cost(USD) | $20 | — | — |
| Contact Limit at Entry Paid Tier(contacts) | 1,000 | — | — |
| Landing Pages on Free Plan(pages) | 10 | — | — |
| Starting Monthly Price(USD) | $0 (free) | $20/month | |
| Mid-Tier Plan (5,000 contacts)(USD/month) | $40 | — | — |
| Email Delivery Speed(minutes) | Near-instantaneous (seconds to minutes) | — | — |
| Native Integrations(count) | 600+ | — | — |
| Customer Support Response Time(hours) | 24-48 (email/chat only) | Email-based, no SLA | — |
| Starting Price (Monthly)(USD) | $0 (free tier) | Free | |
| Included Subscribers at Free Tier(contacts) | 1,000 | — | — |
| Price at 10,000 Subscribers(USD/month) | $60 | — | — |
| Landing Page Templates(templates) | 70+ templates | 100+ | |
| Automation Workflows Included(count) | 25 | Limited on starter plans | — |
| Customer Support Channels(count) | Email, chat, phone | — | — |
| API Rate Limit(requests/hour) | 300 | 10 | |
| Form Builder Types(types) | 10+ | — | — |
| Average User Satisfaction (G2)(rating) | 4.8/5 | — | — |
| Starting Price(USD/month) | $0 (Free tier) | $0 (free tier) or $20 (Pro) | |
| Free Tier Contact Limit(contacts) | 500 | 500 contacts | |
| Pre-built Automation Templates(count) | 50+ | 300+ | |
| User Interface Ease Rating(score out of 5) | 4.8/5 | — | — |
| Free Plan Starting Price(USD) | $0 (Limited to 1,000 subscribers) | — | — |
| Pro Plan Monthly Cost(USD per user) | $29/month | — | — |
| User Rating (G2)(stars out of 5) | 4.8/5 (based on 2,100+ reviews) | — | — |
| Monthly Cost for 5,000 Subscribers(USD) | $40/month | $70/month | |
| Email Deliverability Rate(%) | 97.8% | 96.2% | |
| Automation Workflows on Standard Plan(count) | Unlimited workflows | Limited (up to 5-10 per plan tier) | — |
| SMS Cost Per Message(USD) | Included in plan | $0.01-0.05 per SMS | |
| Pre-built Email Templates(count) | 200+ templates | 100+ templates | |
| User Onboarding Time (Average)(hours) | 1-2 weeks | 4-6 weeks | |
| Native E-commerce Integrations(integrations) | 6 (Shopify, WooCommerce, BigCommerce, PrestaShop, Magento, Zapier) | — | — |
| Setup Time (Minutes)(minutes) | 15-20 | — | — |
| Available Template Library(templates) | 100+ | — | — |
| Free Tier Subscriber Limit(subscribers) | 1,000 subscribers | 500 free contacts | |
| Email Templates Available(templates) | 200+ templates | 1,000+ templates | |
| Pre-built Automation Workflows(count) | Basic workflows (limited) | 300+ | |
| Mid-tier Monthly Cost (50K subscribers)(USD/month) | $85/month | — | — |
| Ease of Use Rating(1-5 scale) | 4.7/5 | 7.8/10 | |
| Free Plan Contact Limit(contacts) | Unlimited | 500 contacts | |
| Starting Paid Price(USD/month) | $10 | $20 | |
| Free Plan Automations(workflows) | Unlimited | 5 | |
| Third-Party Integrations(count) | 50+ | 500+ | |
| Price for 50,000 Contacts(USD/month) | $60 | $350+ | |
| Free Plan Pricing(USD) | $0/month | — | — |
| Base Paid Plan Price (1,000-10,000 subs)(USD) | $20/month | — | — |
| Automation Workflow Triggers(trigger types) | 4 basic triggers | — | — |
| Average Email Deliverability Rate(%) | 97.8% average | 97-98% | |
| Free Plan Subscriber Limit(subscribers) | 1,000 | 500 | |
| Average Email Open Rate(%) | 82% | — | — |
| Automation Workflows Available(workflows) | 100+ | — | — |
| Email Template Library(templates) | 500+ | 100+ | |
| Price for 10,000 Subscribers(USD/month) | $50 | — | — |
| Core Marketing Channels(channels) | 5 channels | 5 channels | |
| Learning Curve Rating(1-10 scale) | 7 (moderate to high) | 7 (moderate to high) | |
| Free Plan Monthly Email Sends(emails/month) | 500 | 500 | |
| G2 Aggregate Rating(out of 5) | 4.3/5 | 4.3/5 | |
| Third-Party Integrations Available(integrations) | 1,200+ | 1,200+ | |
| Email Templates(templates) | 300+ (general purpose) | 300+ (general purpose) | |
| Starting Price (Entry Tier)(USD/month) | $13/month | $13/month | |
| Cost at 5,000 Contacts/Profiles(USD/month) | $50-70/month | $50-70/month | |
| Cost at 50,000 Contacts/Profiles(USD/month) | $100/month | $100/month | |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 1,000-5,000 | 1,000-5,000 | |
| Monthly Cost (10,000 contacts)(USD) | $145 | $145 | |
| Setup Time for First Campaign(minutes) | 45 minutes | 45 minutes | |
| Free Plan Subscriber Capacity(contacts/subscribers) | 250 contacts | 250 contacts | |
| Free Plan Monthly Email Limit(emails) | 1,000 emails/month | 1,000 emails/month | |
| Global User Base(millions) | 12+ million users | 12+ million users | |
| G2 Review Rating(stars out of 5) | 4.3/5 stars | 4.3/5 stars | |
| Price Scaling Factor at 5,000 Subscribers(relative cost index) | Steep 3-4x multiplier | Steep 3-4x multiplier | |
| Free Plan Contact Capacity(contacts) | 500 contacts | 500 contacts | |
| Marketing Channels Supported(channels) | Email, basic social | Email, basic social | |
| Setup Time for Non-Developers(minutes) | 10-20 minutes | 10-20 minutes | |
| Maximum Monthly Email Limit(emails) | 300,000 (based on plan) | 300,000 (based on plan) | |
| Starting Price (Paid Plan)(USD/month) | $13/month (Essentials) | $13/month (Essentials) | |
| Maximum Contact Plan(USD/month) | $800/month (100,000 contacts) | $800/month (100,000 contacts) | |
| G2 Award Count(awards) | Transactional email and small business | Transactional email and small business | |
| API Integration Support(integrations) | 1000+ | 1000+ | |
| User-Friendliness Rating(score) | 3.8/5 | 3.8/5 | |
| Max Contacts (Starter Plan)(contacts) | 500 (free) / 5,000 (paid) | 500 (free) / 5,000 (paid) | |
| Average Implementation Time(days) | 0.08 months (1 hour) | 0.08 months (1 hour) | |
| Native CRM Integrations(integrations) | 3 (Salesforce, HubSpot, custom) | 3 (Salesforce, HubSpot, custom) | |
| Starting Monthly Cost(USD) | $20 | $20 | |
| Learning Curve (1=Easy, 5=Difficult)(scale) | 1 (beginner-friendly) | 1 (beginner-friendly) | |
| Pro Plan Monthly Cost (10k subscribers)(USD) | $50 | $50 | |
| Free Monthly Email Volume(emails) | Unlimited (with 10k contacts max) | Unlimited (with 10k contacts max) | |
| Starter Tier Monthly Cost (50k contacts)(USD/month) | $350/month | $350/month | |
| Campaign Template Library(templates) | 500+ | 500+ | |
| API Response Time (p95)(ms) | 250ms | 250ms | |
| Automation Workflow Steps (Free/Starter Tier)(workflows) | Unlimited (standard feature) | Unlimited (standard feature) | |
| Maximum Contacts/Recipients(contacts) | Unlimited (with pricing increase) | Unlimited (with pricing increase) | |
| Entry-Level Monthly Cost(USD) | $0 | $0 | |
| Ecommerce Integrations(integrations) | 13+ | 13+ | |
| Cost at 10,000 Subscribers(USD/month) | $50-100 | $50-100 | |
| Monetization Revenue Share(percent) | 0% (you handle payments) | 0% (you handle payments) | |
| Setup Time for Monetization(minutes) | 30+ (payment processor + Mailchimp config) | 30+ (payment processor + Mailchimp config) | |
| Max Free Tier Contacts(contacts) | 500 | 500 | |
| Supported Communication Channels(count) | 5 (Email, SMS, Social Ads, Landing Pages, Postcards) | 5 (Email, SMS, Social Ads, Landing Pages, Postcards) | |
| Average Setup Time(days) | 1-2 (self-service) | 1-2 (self-service) | |
| Cost Per 1,000 Emails(USD) | $2–$7 (plan-dependent) | $2–$7 (plan-dependent) | |
| Free Tier Monthly Email Limit(emails/month) | 12,000 | 12,000 | |
| API Setup Time (Developer Hours)(hours) | 0.5–1 hour (UI-based) | 0.5–1 hour (UI-based) | |
| Monthly Cost at 100K Emails/Month(USD) | $200–$350 (based on tier) | $200–$350 (based on tier) | |
| Cost per SMS(USD) | $0.01 (SMS add-on) | $0.01 (SMS add-on) | |
| SMS Country Coverage(countries) | 45+ countries | 45+ countries | |
| Setup Time (Days)(days) | 1 day (no-code signup) | 1 day (no-code signup) | |
| Uptime SLA(percentage) | 99.99% | 99.99% | |
| Monthly Cost (50,000 contacts)(USD) | $350 | $350 | |
| Free Plan Email Contact Limit(contacts) | 500 contacts | 500 contacts | |
| Creator Revenue Share(%) | 0% (SaaS model) | 0% (SaaS model) | |
| Segmentation Data Points(data fields) | 50+ | 50+ | |
| E-commerce Integrations(platforms) | 50+ | 50+ | |
| Time to First Email Campaign(minutes) | 30-60 minutes | 30-60 minutes | |
| Paid Plan Starting Price(USD/month) | 20 (1K-contact plan) | 20 (1K-contact plan) | |
| Active Publications/Users(millions) | 20M+ users | 20M+ users | |
| Minimum Paid Plan Price(USD/month) | $13 | $13 | |
| Email Templates Library(templates) | 500+ templates including AI-generated | 500+ templates including AI-generated | |
| SMS Marketing Cost(USD/month add-on) | $20 additional per month | $20 additional per month | |
| Lowest Paid Monthly Price(USD) | $20/month | $20/month | |
| Email Templates Included(templates) | 1,000+ templates | 1,000+ templates | |
| Typical Setup Time for New Users(minutes) | 15-20 minutes | 15-20 minutes | |
| Native Integrations Available(integrations) | 300+ | 300+ | |
| Entry-Level Paid Plan Price(USD/month) | $20 | $20 | |
| API Request Rate Limit(requests per minute) | 50 | 50 | |
| Starting Price (Paid Plan)(USD/month) | $30/month | $30/month | |
| Built-in Monetization Features(count) | 0 (Third-party only) | 0 (Third-party only) | |
| E-commerce Platform Connectors(platforms) | 5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others) | 5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others) | |
| Entry-Level Paid Tier Cost(USD/month) | $20 | $20 | |
| Email Marketing Templates(templates) | 1000+ | 1000+ | |
| Average Learning Curve (Days)(days) | 1-3 | 1-3 | |
| Maximum Contact Limit (Paid Plans)(contacts) | 500,000+ | 500,000+ | |
| Multi-Channel Capabilities(channels) | 4 (email, SMS, ads, landing pages) | 4 (email, SMS, ads, landing pages) | |
| Free Tier Contact Capacity(contacts) | 500 | 500 | |
| Free Monthly Email Limit(emails) | 500 | 500 | |
| Cost Per 100k Emails (Paid)(USD) | $200+ (plan dependent) | $200+ (plan dependent) | |
| Setup Time (Minutes to First Email)(minutes) | 5-10 (UI-based) | 5-10 (UI-based) | |
| API Rate Limit (Requests/Second)(requests/sec) | 10 (REST API) | 10 (REST API) | |
| Multi-Touch Attribution Models(count) | 1 (last-click only) | 1 (last-click only) | |
| Contact Limit (Entry Plan)(contacts) | 500 (free), unlimited (paid) | 500 (free), unlimited (paid) | |
| Email Campaign Templates(templates) | 100+ | 100+ | |
| Integrated CRM Features(count) | 2 (basic contact mgmt) | 2 (basic contact mgmt) | |
| API Rate Limits (Standard Plan)(calls/hour) | 300 | 300 | |
| Starting Paid Plan Price(USD/month) | $20/month | $20/month | |
| API Requests Per Hour Limit(requests/hour) | 10,000 | 10,000 |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
M
4MailerLiteMailerLite leads
MailerLite
Attribute
Mailchimp
- $0/month (unlimited subscribers)(winner)Starting Price$20/month (500 contacts)
- Unlimited automations on free plan(winner)Automation WorkflowsLimited to 5 automations on free plan
- Advanced with 150+ templates(winner)Drag-and-Drop EditorStandard with 100+ templates
- 300 requests/second(winner)API Rate Limit10 requests/second
- Basic segmentation on all plansAdvanced SegmentationAdvanced segmentation on paid plans(winner)
- Email and live chat (24/5)Customer SupportEmail, chat, phone (24/7 on paid)(winner)
- 50+ integrationsE-commerce Integrations300+ integrations(winner)
- Starting Price
MailerLite
$0/month (unlimited subscribers)(winner)
Mailchimp
$20/month (500 contacts)
- Automation Workflows
MailerLite
Unlimited automations on free plan(winner)
Mailchimp
Limited to 5 automations on free plan
- Drag-and-Drop Editor
MailerLite
Advanced with 150+ templates(winner)
Mailchimp
Standard with 100+ templates
- API Rate Limit
MailerLite
300 requests/second(winner)
Mailchimp
10 requests/second
- Advanced Segmentation
MailerLite
Basic segmentation on all plans
Mailchimp
Advanced segmentation on paid plans(winner)
- Customer Support
MailerLite
Email and live chat (24/5)
Mailchimp
Email, chat, phone (24/7 on paid)(winner)
- E-commerce Integrations
MailerLite
50+ integrations
Mailchimp
300+ integrations(winner)
Full Comparison
| Attribute | MailerLite | Mailchimp |
|---|---|---|
| Starter Plan Monthly Cost(USD) | $20 | — |
| Starting Monthly Price(USD) | $0 (free)(winner) | $20/month |
| Mid-Tier Plan (5,000 contacts)(USD/month) | $40 | — |
| Starting Price (Monthly)(USD) | $0 (free tier) | Free |
| Included Subscribers at Free Tier(contacts) | 1,000 | — |
Show 33 more attributesStarting Price(USD/month) $0 (Free tier) $0 (free tier) or $20 (Pro) Free Tier Contact Limit(contacts) 500 500 contacts Free Plan Starting Price(USD) $0 (Limited to 1,000 subscribers) — Pro Plan Monthly Cost(USD per user) $29/month — Free Tier Subscriber Limit(subscribers) 1,000 subscribers 500 free contacts Mid-tier Monthly Cost (50K subscribers)(USD/month) $85/month — Free Plan Pricing(USD) $0/month — Base Paid Plan Price (1,000-10,000 subs)(USD) $20/month — Price for 10,000 Subscribers(USD/month) $50 — Free Plan Available Yes (500 contacts) — Starting Price (Entry Tier)(USD/month) $13/month — Cost at 5,000 Contacts/Profiles(USD/month) $50-70/month — Cost at 50,000 Contacts/Profiles(USD/month) $100/month — Monthly Cost (10,000 contacts)(USD) $145 — Free Plan Monthly Email Limit(emails) 1,000 emails/month — Starting Price (Paid Plan)(USD/month) $13/month (Essentials) — Maximum Contact Plan(USD/month) $800/month (100,000 contacts) — Free Plan Availability Full-featured free plan — Starting Monthly Cost(USD) $20 — Pro Plan Monthly Cost (10k subscribers)(USD) $50 — Entry-Level Monthly Cost(USD) $0 — SMS Delivery Cost(USD per message) Not offered (email-focused) — Voice Call Cost(USD per minute) Not offered — Cost Per 1,000 Emails(USD) $2–$7 (plan-dependent) — Monthly Cost at 100K Emails/Month(USD) $200–$350 (based on tier) — Cost per SMS(USD) $0.01 (SMS add-on) — Monthly Cost (50,000 contacts)(USD) $350 — Free Plan Email Contact Limit(contacts) 500 contacts — Paid Plan Starting Price(USD/month) 20 (1K-contact plan) — Lowest Paid Monthly Price(USD) $20/month — Starting Price (Paid Plan)(USD/month) $30/month — Free Tier Contact Capacity(contacts) 500 — Starting Paid Plan Price(USD/month) $20/month — | ||
| Contact Limit at Entry Paid Tier(contacts) | 1,000 | — |
| Monthly Cost for 5,000 Subscribers(USD) | $40/month(winner) | $70/month |
| Free Plan Subscriber Limit(subscribers) | 1,000(winner) | 500 |
| Free Tier Monthly Email Limit(emails/month) | 12,000 | — |
| Minimum Paid Plan Price(USD/month) | $13 | — |
Show 2 more attributesEntry-Level Paid Plan Price(USD/month) $20 — Entry-Level Paid Tier Cost(USD/month) $20 — | ||
| Landing Pages on Free Plan(pages) | 10 | — |
| Native CRM Integration(null) | Basic contact management | Requires API/Zapier connectors |
| Landing Page Templates(templates) | 70+ templates | 100+(winner) |
| Automation Workflows Included(count) | 25 | Limited on starter plans |
| SMS Marketing Availability | Included in Pro plan | — |
Show 71 more attributesBuilt-in Paywall/Paid Subscriptions(availability) No — A/B Testing on Landing Pages(availability) Yes, native feature — Affiliate Program for Creators(availability) No — Form Builder Types(types) 10+ — A/B Testing Variants Supported(variant types) Subject line, send time — SMS Marketing Included in all plans Included in paid plans Built-in AI Content Tools Basic template suggestions only — Automation Sequences Limit(sequences) Unlimited — Segmentation Capabilities(trigger types) 25 behavioral triggers Standard audience segmentation Pre-built Email Templates(count) 200+ templates 100+ templates Automation Workflows (Free Tier)(workflows) Unlimited — Available Template Library(templates) 100+ — SMS Channel Support(available) Yes (paid plans only) — Email Templates Available(templates) 200+ templates 1,000+ templates CRM Functionality Contact management only Full CRM with customer profiles Pre-built Automation Workflows(count) Basic workflows (limited) 300+ Free Plan Contact Limit(contacts) Unlimited 500 contacts SMS Marketing Included Yes, included in all paid plans Paid add-on Automation Workflows Available(workflows) 100+ — Email Template Library(templates) 500+ 100+ Built-in Monetization Suite None (third-party integrations required) — Landing Page Builder Included(boolean) Yes (all plans) — Core Marketing Channels(channels) 5 channels — SMS Marketing Capability(native/addon) Yes, with international expansion — Landing Page Builder Access Free on all plans — AI Email Generation Not available — Automation Complexity Level Basic (Customer Journey Builder) — SMS Marketing Capabilities Full SMS suite with 2026 international expansion — Email Templates(templates) 300+ (general purpose) — Free Plan Email Features Limited core features only — Email Template Design Options(variety level) Extensive design variety and customization — Customer Data Integration(depth level) Basic contact data syncing — Native CRM Included No (API integration only) — SMS Marketing Support Yes (added 2026, supports international markets) — Built-in CRM Yes, full CRM suite — Multi-Channel Marketing Email, SMS, landing pages, ads — Free Tier Available Yes (up to 500 contacts) — Automation Features Advanced automation included — Landing Page Builder(included) Yes (drag-and-drop, AI-assisted) — Lead Scoring Models Available(types) Behavioral segmentation only — Lead Scoring Sophistication(capability level) Basic (list segmentation only) — Automation Workflow Complexity(triggers/conditions) ~5 basic automations — Account-Based Marketing (ABM) Support No — Campaign Template Library(templates) 500+ — Automation Workflow Steps (Free/Starter Tier)(workflows) Unlimited (standard feature) — Max Contacts (Paid Plan)(contacts) Unlimited — Automation Workflows Limited basic sequences — A/B Testing Capability Yes (subject lines, send time) — Max Free Tier Contacts(contacts) 500 — A/B Testing Capabilities Advanced (subject, send time, content) — Bounce Handling & List Cleaning Manual review required — Subscriber Management Features Full CRM with segmentation, tagging, custom fields — CRM Included in Base Plan No (paid add-on) — Segmentation Data Points(data fields) 50+ — Email Templates Library(templates) 500+ templates including AI-generated — E-commerce Integration Quality Advanced abandoned cart, product recommendations, dynamic pricing — Automation Workflows (Free Plan)(workflows) Basic automation on free plan — AI Writing Assistant Advanced AI copywriter with subject line optimization — Email Templates Included(templates) 1,000+ templates — Built-in Webinar Capacity(attendees) Not included — Native E-Commerce Features Limited - basic integration support only — Mobile App Available Yes - iOS and Android — Lead Scoring Automation Manual only — Multi-Channel Capabilities(channels) 4 (email, SMS, ads, landing pages) — A/B Testing Access(plan tier) Premium+ ($350/month minimum) — Marketing Automation Features(count) Advanced (journey builder, behavioral triggers, A/B testing) — Lead Scoring Not available (segmentation only) — Account-Based Marketing (ABM) No, not available — Email Campaign Templates(templates) 100+ — Automation Workflows (Paid Plan)(workflows) Unlimited — Integrated CRM Features(count) 2 (basic contact mgmt) — | ||
| Email Automation Workflows(complexity level) | Standard automation builder with conditional logic | Advanced (conditional, behavioral triggers) |
| Email Marketing Templates(templates) | 1000+ | — |
| Editor Learning Curve | Beginner-friendly, intuitive interface | — |
| User Interface Ease Rating(score out of 5) | 4.8/5 | — |
| User Onboarding Time (Average)(hours) | 1-2 weeks(winner) | 4-6 weeks |
| Ease of Use Rating(1-5 scale) | 4.7/5 | 7.8/10(winner) |
| User Skill Level Required | Beginner-friendly | — |
Show 7 more attributesSetup Time for First Campaign(minutes) 45 minutes — User Learning Curve(hours) Minimal (intuitive interface) — User-Friendliness Rating(score) 3.8/5 — Learning Curve Difficulty 2/10 (simple) — Learning Curve (1=Easy, 5=Difficult)(scale) 1 (beginner-friendly) — Average Setup Time(days) 1-2 (self-service) — Typical Setup Time for New Users(minutes) 15-20 minutes — | ||
| Email Delivery Speed(minutes) | Near-instantaneous (seconds to minutes) | — |
| API Rate Limit(requests/hour) | 300(winner) | 10 |
| Email Deliverability Rate(%) | 97.8%(winner) | 96.2% |
| Average Email Deliverability Rate(%) | 97.8% average(winner) | 97-98% |
| Average Email Open Rate(%) | 82% | — |
Show 1 more attributeAPI Response Time (p95)(ms) 250ms — | ||
| Native Integrations(count) | 600+ | — |
| Third-Party Integrations(count) | 50+ | 500+(winner) |
| Integration Capabilities(/10) | Third-party integrations | — |
| Native Salesforce CRM Integration | No (Zapier third-party only) | — |
| E-commerce Platform Connectors(platforms) | 5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others) | — |
| Customer Support Response Time(hours) | 24-48 (email/chat only) | Email-based, no SLA |
| Customer Support Channels(count) | Email, chat, phone | — |
| Customer Support Hours(hours/week) | Email & chat (24/5) | 24/7 on paid plans |
| 24/7 Support Availability | Yes, varies by plan | — |
| Customer Support Availability(hours/week) | 160 (email support all plans) | — |
Show 1 more attributePhone Support Availability Email only (no phone) — | ||
| Price at 10,000 Subscribers(USD/month) | $60 | — |
| Average User Satisfaction (G2)(rating) | 4.8/5 | — |
| User Rating (G2)(stars out of 5) | 4.8/5 (based on 2,100+ reviews) | — |
| Pre-built Automation Templates(count) | 50+ | 300+(winner) |
| Free Plan Automations(workflows) | Unlimited(winner) | 5 |
| Automation Workflow Triggers(trigger types) | 4 basic triggers | — |
| Automation Workflow Step Limit(steps) | Unlimited steps | — |
| Email Automation Complexity(workflow types) | Advanced (100+ triggers, unlimited branching) | — |
Show 1 more attributeFree Plan Automation Workflows Automations available on free plan with customer journey builder — | ||
| Automation Workflows on Standard Plan(count) | Unlimited workflows | Limited (up to 5-10 per plan tier) |
| AI Personalization Engine | Basic personalization features | — |
| Trigger-Based Automation Workflows | Available but less intuitive setup | — |
| SMS Cost Per Message(USD) | Included in plan(winner) | $0.01-0.05 per SMS |
| Native E-commerce Integrations(integrations) | 6 (Shopify, WooCommerce, BigCommerce, PrestaShop, Magento, Zapier) | — |
| eCommerce Platform Support(platforms) | More extensive platform coverage | — |
| CRM Integration Capabilities | Basic contact management | — |
| API Integration Support(integrations) | 1000+ | — |
| Native CRM Integrations(integrations) | 3 (Salesforce, HubSpot, custom) | — |
Show 3 more attributesEcommerce Integrations(integrations) 13+ — E-commerce Integrations(platforms) 50+ — Native Integrations Available(integrations) 300+ — | ||
| Setup Time (Minutes)(minutes) | 15-20 | — |
| Setup Time for Non-Developers(minutes) | 10-20 minutes | — |
| Setup Time for Monetization(minutes) | 30+ (payment processor + Mailchimp config) | — |
| Time to First Email Campaign(minutes) | 30-60 minutes | — |
| Average Learning Curve (Days)(days) | 1-3 | — |
| Starting Paid Price(USD/month) | $10(winner) | $20 |
| Price for 50,000 Contacts(USD/month) | $60(winner) | $350+ |
| Free Plan Subscriber Capacity(contacts/subscribers) | 250 contacts | — |
| Price Scaling Factor at 5,000 Subscribers(relative cost index) | Steep 3-4x multiplier | — |
| SMS Marketing Cost(USD/month add-on) | $20 additional per month | — |
| Learning Curve Rating(1-10 scale) | 7 (moderate to high) | — |
| Segmentation Depth | Sophisticated data-driven rules | — |
| Email Deliverability Testing | A/B testing and design testing (free) | — |
| Free Plan Monthly Email Sends(emails/month) | 500 | — |
| G2 Aggregate Rating(out of 5) | 4.3/5 | — |
| Built-in E-commerce Features | Limited (abandoned cart via integrations) | — |
| Paid Plan Email Sending(sends per month) | Capped by contact tier multipliers | — |
| Integrated CRM & Contact Management | Full CRM suite with advanced segmentation | — |
| Built-in E-commerce & Monetization | Limited e-commerce via integrations | — |
| CRM Type | Basic add-on CRM | — |
| Overage Fees on Paid Plans | Yes - charges per contact/send overages | — |
| Analytics & Reporting Depth | Comprehensive campaign performance and subscriber insights | — |
| Third-Party Integrations Available(integrations) | 1,200+ | — |
| User Interface Modernity(rating) | Legacy interface, steep learning curve | — |
| Setup Time (Minutes to First Email)(minutes) | 5-10 (UI-based) | — |
| CRM Integration | Full native CRM platform integrated | — |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 1,000-5,000 | — |
| Contact List Size Limit (Standard Pricing)(contacts) | Unlimited growth with pro-rated pricing | — |
| Maximum Monthly Email Limit(emails) | 300,000 (based on plan) | — |
| Maximum Contacts/Recipients(contacts) | Unlimited (with pricing increase) | — |
| Maximum Contact Limit (Paid Plans)(contacts) | 500,000+ | — |
| Contact Limit (Entry Plan)(contacts) | 500 (free), unlimited (paid) | — |
| Global User Base(millions) | 12+ million users | — |
| G2 Review Rating(stars out of 5) | 4.3/5 stars | — |
| Free Plan Contact Capacity(contacts) | 500 contacts | — |
| Lead Scoring Capability | Manual segmentation only | — |
| Marketing Channels Supported(channels) | Email, basic social | — |
| 2026 Feature Updates(updates) | Standard quarterly updates | — |
| API Complexity Level | Moderate, marketing-focused | — |
| Email Template Quality | Modern and professional | — |
| G2 Award Count(awards) | Transactional email and small business | — |
| A/B Testing | All paid plans | — |
| Max Contacts (Starter Plan)(contacts) | 500 (free) / 5,000 (paid) | — |
| Average Implementation Time(days) | 0.08 months (1 hour) | — |
| API Setup Time (Developer Hours)(hours) | 0.5–1 hour (UI-based) | — |
| Setup Time (Days)(days) | 1 day (no-code signup) | — |
| Built-in Monetization Tools(features) | None (requires third-party solutions) | — |
| Creator Revenue Share(%) | 0% (SaaS model) | — |
| Free Monthly Email Volume(emails) | Unlimited (with 10k contacts max) | — |
| Cost per 1,000 Emails (Pay-as-You-Go)(USD) | Not applicable (subscriber-based) | — |
| Starter Tier Monthly Cost (50k contacts)(USD/month) | $350/month | — |
| Free Monthly Email Limit(emails) | 500 | — |
| Cost Per 100k Emails (Paid)(USD) | $200+ (plan dependent) | — |
| Cost at 10,000 Subscribers(USD/month) | $50-100 | — |
| Monetization Revenue Share(percent) | 0% (you handle payments) | — |
| Built-in Payment Processing(count) | No (third-party required) | — |
| Supported Communication Channels(count) | 5 (Email, SMS, Social Ads, Landing Pages, Postcards) | — |
| SMS Country Coverage(countries) | 45+ countries | — |
| Uptime SLA(percentage) | 99.99% | — |
| Monthly Active Users(millions) | 12M+ users (2025) | — |
| Active Publications/Users(millions) | 20M+ users | — |
| Marketing Automation Workflows | Advanced visual builder included | — |
| Built-in Landing Page Builder | Yes (drag-and-drop) | — |
| Contact Management Features | List management only | — |
| API Request Rate Limit(requests per minute) | 50 | — |
| Dedicated IP Support | Available at higher tiers | — |
| Built-in Monetization Features(count) | 0 (Third-party only) | — |
| Built-in CRM Features | Basic contact segmentation, limited tagging, no pipeline management | — |
| Sales Tools Available | None—email-focused platform only | — |
| API Rate Limit (Requests/Second)(requests/sec) | 10 (REST API) | — |
| Salesforce Integration | Third-party (Zapier) only | — |
| Free Trial Period(days) | Unlimited free tier available | — |
| Multi-Touch Attribution Models(count) | 1 (last-click only) | — |
| API Rate Limits (Standard Plan)(calls/hour) | 300 | — |
| API Requests Per Hour Limit(requests/hour) | 10,000 | — |
MMailerLite
MailchimpStarter Plan Monthly Cost(USD)
$20
—
Starting Monthly Price(USD)
$0 (free)
$20/month
Mid-Tier Plan (5,000 contacts)(USD/month)
$40
—
Starting Price (Monthly)(USD)
$0 (free tier)
Free
Included Subscribers at Free Tier(contacts)
1,000
—
Show 33 more attributes
Starting Price(USD/month)
$0 (Free tier)
$0 (free tier) or $20 (Pro)
Free Tier Contact Limit(contacts)
500
500 contacts
Free Plan Starting Price(USD)
$0 (Limited to 1,000 subscribers)
—
Pro Plan Monthly Cost(USD per user)
$29/month
—
Free Tier Subscriber Limit(subscribers)
1,000 subscribers
500 free contacts
Mid-tier Monthly Cost (50K subscribers)(USD/month)
$85/month
—
Free Plan Pricing(USD)
$0/month
—
Base Paid Plan Price (1,000-10,000 subs)(USD)
$20/month
—
Price for 10,000 Subscribers(USD/month)
$50
—
Free Plan Available
Yes (500 contacts)
—
Starting Price (Entry Tier)(USD/month)
$13/month
—
Cost at 5,000 Contacts/Profiles(USD/month)
$50-70/month
—
Cost at 50,000 Contacts/Profiles(USD/month)
$100/month
—
Monthly Cost (10,000 contacts)(USD)
$145
—
Free Plan Monthly Email Limit(emails)
1,000 emails/month
—
Starting Price (Paid Plan)(USD/month)
$13/month (Essentials)
—
Maximum Contact Plan(USD/month)
$800/month (100,000 contacts)
—
Free Plan Availability
Full-featured free plan
—
Starting Monthly Cost(USD)
$20
—
Pro Plan Monthly Cost (10k subscribers)(USD)
$50
—
Entry-Level Monthly Cost(USD)
$0
—
SMS Delivery Cost(USD per message)
Not offered (email-focused)
—
Voice Call Cost(USD per minute)
Not offered
—
Cost Per 1,000 Emails(USD)
$2–$7 (plan-dependent)
—
Monthly Cost at 100K Emails/Month(USD)
$200–$350 (based on tier)
—
Cost per SMS(USD)
$0.01 (SMS add-on)
—
Monthly Cost (50,000 contacts)(USD)
$350
—
Free Plan Email Contact Limit(contacts)
500 contacts
—
Paid Plan Starting Price(USD/month)
20 (1K-contact plan)
—
Lowest Paid Monthly Price(USD)
$20/month
—
Starting Price (Paid Plan)(USD/month)
$30/month
—
Free Tier Contact Capacity(contacts)
500
—
Starting Paid Plan Price(USD/month)
$20/month
—
Contact Limit at Entry Paid Tier(contacts)
1,000
—
Monthly Cost for 5,000 Subscribers(USD)
$40/month
$70/month
Free Plan Subscriber Limit(subscribers)
1,000
500
Free Tier Monthly Email Limit(emails/month)
12,000
—
Minimum Paid Plan Price(USD/month)
$13
—
Show 2 more attributes
Entry-Level Paid Plan Price(USD/month)
$20
—
Entry-Level Paid Tier Cost(USD/month)
$20
—
Landing Pages on Free Plan(pages)
10
—
Native CRM Integration(null)
Basic contact management
Requires API/Zapier connectors
Landing Page Templates(templates)
70+ templates
100+
Automation Workflows Included(count)
25
Limited on starter plans
SMS Marketing Availability
Included in Pro plan
—
Show 71 more attributes
Built-in Paywall/Paid Subscriptions(availability)
No
—
A/B Testing on Landing Pages(availability)
Yes, native feature
—
Affiliate Program for Creators(availability)
No
—
Form Builder Types(types)
10+
—
A/B Testing Variants Supported(variant types)
Subject line, send time
—
SMS Marketing
Included in all plans
Included in paid plans
Built-in AI Content Tools
Basic template suggestions only
—
Automation Sequences Limit(sequences)
Unlimited
—
Segmentation Capabilities(trigger types)
25 behavioral triggers
Standard audience segmentation
Pre-built Email Templates(count)
200+ templates
100+ templates
Automation Workflows (Free Tier)(workflows)
Unlimited
—
Available Template Library(templates)
100+
—
SMS Channel Support(available)
Yes (paid plans only)
—
Email Templates Available(templates)
200+ templates
1,000+ templates
CRM Functionality
Contact management only
Full CRM with customer profiles
Pre-built Automation Workflows(count)
Basic workflows (limited)
300+
Free Plan Contact Limit(contacts)
Unlimited
500 contacts
SMS Marketing Included
Yes, included in all paid plans
Paid add-on
Automation Workflows Available(workflows)
100+
—
Email Template Library(templates)
500+
100+
Built-in Monetization Suite
None (third-party integrations required)
—
Landing Page Builder Included(boolean)
Yes (all plans)
—
Core Marketing Channels(channels)
5 channels
—
SMS Marketing Capability(native/addon)
Yes, with international expansion
—
Landing Page Builder Access
Free on all plans
—
AI Email Generation
Not available
—
Automation Complexity Level
Basic (Customer Journey Builder)
—
SMS Marketing Capabilities
Full SMS suite with 2026 international expansion
—
Email Templates(templates)
300+ (general purpose)
—
Free Plan Email Features
Limited core features only
—
Email Template Design Options(variety level)
Extensive design variety and customization
—
Customer Data Integration(depth level)
Basic contact data syncing
—
Native CRM Included
No (API integration only)
—
SMS Marketing Support
Yes (added 2026, supports international markets)
—
Built-in CRM
Yes, full CRM suite
—
Multi-Channel Marketing
Email, SMS, landing pages, ads
—
Free Tier Available
Yes (up to 500 contacts)
—
Automation Features
Advanced automation included
—
Landing Page Builder(included)
Yes (drag-and-drop, AI-assisted)
—
Lead Scoring Models Available(types)
Behavioral segmentation only
—
Lead Scoring Sophistication(capability level)
Basic (list segmentation only)
—
Automation Workflow Complexity(triggers/conditions)
~5 basic automations
—
Account-Based Marketing (ABM) Support
No
—
Campaign Template Library(templates)
500+
—
Automation Workflow Steps (Free/Starter Tier)(workflows)
Unlimited (standard feature)
—
Max Contacts (Paid Plan)(contacts)
Unlimited
—
Automation Workflows
Limited basic sequences
—
A/B Testing Capability
Yes (subject lines, send time)
—
Max Free Tier Contacts(contacts)
500
—
A/B Testing Capabilities
Advanced (subject, send time, content)
—
Bounce Handling & List Cleaning
Manual review required
—
Subscriber Management Features
Full CRM with segmentation, tagging, custom fields
—
CRM Included in Base Plan
No (paid add-on)
—
Segmentation Data Points(data fields)
50+
—
Email Templates Library(templates)
500+ templates including AI-generated
—
E-commerce Integration Quality
Advanced abandoned cart, product recommendations, dynamic pricing
—
Automation Workflows (Free Plan)(workflows)
Basic automation on free plan
—
AI Writing Assistant
Advanced AI copywriter with subject line optimization
—
Email Templates Included(templates)
1,000+ templates
—
Built-in Webinar Capacity(attendees)
Not included
—
Native E-Commerce Features
Limited - basic integration support only
—
Mobile App Available
Yes - iOS and Android
—
Lead Scoring Automation
Manual only
—
Multi-Channel Capabilities(channels)
4 (email, SMS, ads, landing pages)
—
A/B Testing Access(plan tier)
Premium+ ($350/month minimum)
—
Marketing Automation Features(count)
Advanced (journey builder, behavioral triggers, A/B testing)
—
Lead Scoring
Not available (segmentation only)
—
Account-Based Marketing (ABM)
No, not available
—
Email Campaign Templates(templates)
100+
—
Automation Workflows (Paid Plan)(workflows)
Unlimited
—
Integrated CRM Features(count)
2 (basic contact mgmt)
—
Email Automation Workflows(complexity level)
Standard automation builder with conditional logic
Advanced (conditional, behavioral triggers)
Email Marketing Templates(templates)
1000+
—
Editor Learning Curve
Beginner-friendly, intuitive interface
—
User Interface Ease Rating(score out of 5)
4.8/5
—
User Onboarding Time (Average)(hours)
1-2 weeks
4-6 weeks
Ease of Use Rating(1-5 scale)
4.7/5
7.8/10
User Skill Level Required
Beginner-friendly
—
Show 7 more attributes
Setup Time for First Campaign(minutes)
45 minutes
—
User Learning Curve(hours)
Minimal (intuitive interface)
—
User-Friendliness Rating(score)
3.8/5
—
Learning Curve Difficulty
2/10 (simple)
—
Learning Curve (1=Easy, 5=Difficult)(scale)
1 (beginner-friendly)
—
Average Setup Time(days)
1-2 (self-service)
—
Typical Setup Time for New Users(minutes)
15-20 minutes
—
Email Delivery Speed(minutes)
Near-instantaneous (seconds to minutes)
—
API Rate Limit(requests/hour)
300
10
Email Deliverability Rate(%)
97.8%
96.2%
Average Email Deliverability Rate(%)
97.8% average
97-98%
Average Email Open Rate(%)
82%
—
Show 1 more attribute
API Response Time (p95)(ms)
250ms
—
Native Integrations(count)
600+
—
Third-Party Integrations(count)
50+
500+
Integration Capabilities(/10)
Third-party integrations
—
Native Salesforce CRM Integration
No (Zapier third-party only)
—
E-commerce Platform Connectors(platforms)
5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others)
—
Customer Support Response Time(hours)
24-48 (email/chat only)
Email-based, no SLA
Customer Support Channels(count)
Email, chat, phone
—
Customer Support Hours(hours/week)
Email & chat (24/5)
24/7 on paid plans
24/7 Support Availability
Yes, varies by plan
—
Customer Support Availability(hours/week)
160 (email support all plans)
—
Show 1 more attribute
Phone Support Availability
Email only (no phone)
—
Price at 10,000 Subscribers(USD/month)
$60
—
Average User Satisfaction (G2)(rating)
4.8/5
—
User Rating (G2)(stars out of 5)
4.8/5 (based on 2,100+ reviews)
—
Pre-built Automation Templates(count)
50+
300+
Free Plan Automations(workflows)
Unlimited
5
Automation Workflow Triggers(trigger types)
4 basic triggers
—
Automation Workflow Step Limit(steps)
Unlimited steps
—
Email Automation Complexity(workflow types)
Advanced (100+ triggers, unlimited branching)
—
Show 1 more attribute
Free Plan Automation Workflows
Automations available on free plan with customer journey builder
—
Automation Workflows on Standard Plan(count)
Unlimited workflows
Limited (up to 5-10 per plan tier)
AI Personalization Engine
Basic personalization features
—
Trigger-Based Automation Workflows
Available but less intuitive setup
—
SMS Cost Per Message(USD)
Included in plan
$0.01-0.05 per SMS
Native E-commerce Integrations(integrations)
6 (Shopify, WooCommerce, BigCommerce, PrestaShop, Magento, Zapier)
—
eCommerce Platform Support(platforms)
More extensive platform coverage
—
CRM Integration Capabilities
Basic contact management
—
API Integration Support(integrations)
1000+
—
Native CRM Integrations(integrations)
3 (Salesforce, HubSpot, custom)
—
Show 3 more attributes
Ecommerce Integrations(integrations)
13+
—
E-commerce Integrations(platforms)
50+
—
Native Integrations Available(integrations)
300+
—
Setup Time (Minutes)(minutes)
15-20
—
Setup Time for Non-Developers(minutes)
10-20 minutes
—
Setup Time for Monetization(minutes)
30+ (payment processor + Mailchimp config)
—
Time to First Email Campaign(minutes)
30-60 minutes
—
Average Learning Curve (Days)(days)
1-3
—
Starting Paid Price(USD/month)
$10
$20
Price for 50,000 Contacts(USD/month)
$60
$350+
Free Plan Subscriber Capacity(contacts/subscribers)
250 contacts
—
Price Scaling Factor at 5,000 Subscribers(relative cost index)
Steep 3-4x multiplier
—
SMS Marketing Cost(USD/month add-on)
$20 additional per month
—
Learning Curve Rating(1-10 scale)
7 (moderate to high)
—
Segmentation Depth
Sophisticated data-driven rules
—
Email Deliverability Testing
A/B testing and design testing (free)
—
Free Plan Monthly Email Sends(emails/month)
500
—
G2 Aggregate Rating(out of 5)
4.3/5
—
Built-in E-commerce Features
Limited (abandoned cart via integrations)
—
Paid Plan Email Sending(sends per month)
Capped by contact tier multipliers
—
Integrated CRM & Contact Management
Full CRM suite with advanced segmentation
—
Built-in E-commerce & Monetization
Limited e-commerce via integrations
—
CRM Type
Basic add-on CRM
—
Overage Fees on Paid Plans
Yes - charges per contact/send overages
—
Analytics & Reporting Depth
Comprehensive campaign performance and subscriber insights
—
Third-Party Integrations Available(integrations)
1,200+
—
User Interface Modernity(rating)
Legacy interface, steep learning curve
—
Setup Time (Minutes to First Email)(minutes)
5-10 (UI-based)
—
CRM Integration
Full native CRM platform integrated
—
Monthly Email Send Limit (Entry Plan)(emails/month)
1,000-5,000
—
Contact List Size Limit (Standard Pricing)(contacts)
Unlimited growth with pro-rated pricing
—
Maximum Monthly Email Limit(emails)
300,000 (based on plan)
—
Maximum Contacts/Recipients(contacts)
Unlimited (with pricing increase)
—
Maximum Contact Limit (Paid Plans)(contacts)
500,000+
—
Contact Limit (Entry Plan)(contacts)
500 (free), unlimited (paid)
—
Global User Base(millions)
12+ million users
—
G2 Review Rating(stars out of 5)
4.3/5 stars
—
Free Plan Contact Capacity(contacts)
500 contacts
—
Lead Scoring Capability
Manual segmentation only
—
Marketing Channels Supported(channels)
Email, basic social
—
2026 Feature Updates(updates)
Standard quarterly updates
—
API Complexity Level
Moderate, marketing-focused
—
Email Template Quality
Modern and professional
—
G2 Award Count(awards)
Transactional email and small business
—
A/B Testing
All paid plans
—
Max Contacts (Starter Plan)(contacts)
500 (free) / 5,000 (paid)
—
Average Implementation Time(days)
0.08 months (1 hour)
—
API Setup Time (Developer Hours)(hours)
0.5–1 hour (UI-based)
—
Setup Time (Days)(days)
1 day (no-code signup)
—
Built-in Monetization Tools(features)
None (requires third-party solutions)
—
Creator Revenue Share(%)
0% (SaaS model)
—
Free Monthly Email Volume(emails)
Unlimited (with 10k contacts max)
—
Cost per 1,000 Emails (Pay-as-You-Go)(USD)
Not applicable (subscriber-based)
—
Starter Tier Monthly Cost (50k contacts)(USD/month)
$350/month
—
Free Monthly Email Limit(emails)
500
—
Cost Per 100k Emails (Paid)(USD)
$200+ (plan dependent)
—
Cost at 10,000 Subscribers(USD/month)
$50-100
—
Monetization Revenue Share(percent)
0% (you handle payments)
—
Built-in Payment Processing(count)
No (third-party required)
—
Supported Communication Channels(count)
5 (Email, SMS, Social Ads, Landing Pages, Postcards)
—
SMS Country Coverage(countries)
45+ countries
—
Uptime SLA(percentage)
99.99%
—
Monthly Active Users(millions)
12M+ users (2025)
—
Active Publications/Users(millions)
20M+ users
—
Marketing Automation Workflows
Advanced visual builder included
—
Built-in Landing Page Builder
Yes (drag-and-drop)
—
Contact Management Features
List management only
—
API Request Rate Limit(requests per minute)
50
—
Dedicated IP Support
Available at higher tiers
—
Built-in Monetization Features(count)
0 (Third-party only)
—
Built-in CRM Features
Basic contact segmentation, limited tagging, no pipeline management
—
Sales Tools Available
None—email-focused platform only
—
API Rate Limit (Requests/Second)(requests/sec)
10 (REST API)
—
Salesforce Integration
Third-party (Zapier) only
—
Free Trial Period(days)
Unlimited free tier available
—
Multi-Touch Attribution Models(count)
1 (last-click only)
—
API Rate Limits (Standard Plan)(calls/hour)
300
—
API Requests Per Hour Limit(requests/hour)
10,000
—
Pros & Cons
10 pros·6 cons across both
M
M
MailerLite
+5-3
Pros
- Free plan includes unlimited subscribers and 5 automation workflows
- Affordable paid plans starting at $10/month for advanced features
- Drag-and-drop editor with 150+ professionally designed templates
- AI-powered subject line generator and email copywriting assistant
- Excellent for creators with built-in online store and membership features
Cons
- Limited advanced segmentation options compared to Mailchimp on free plan
- Fewer third-party integrations (50+ vs 300+ for Mailchimp)
- Customer support limited to email and live chat (no phone support)
Mailchimp
+5-3
Pros
- 300+ integrations with major e-commerce, CRM, and business tools
- Advanced audience segmentation and behavioral targeting on paid plans
- 24/7 customer support including phone support on paid tiers
- Built-in CRM, landing pages, and marketing automation suite
- Free plan includes basic features for up to 500 contacts
Cons
- Free plan limited to 5 automations and charges $20/month for 500+ contacts
- Steeper learning curve with more complex interface than MailerLite
- Pricing scales aggressively with contact growth (can exceed $500/month for large lists)
Frequently Asked Questions
5 questions
Yes, MailerLite's free plan has no expiration date and includes unlimited subscribers, up to 5 automated workflows, 150+ templates, and basic segmentation. It's one of the most generous free email marketing plans available. You only upgrade when you need advanced features like advanced segmentation or custom integrations.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
As an affiliate, we may earn a commission from qualifying purchases at no extra cost to you. Learn more about our affiliate disclosure
Wikipedia
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