software
Constant Contact vs Mailchimp 2026 | Which Is Better?
Mailchimp offers a free plan with unlimited contacts and lower paid pricing, making it ideal for startups and budget-conscious businesses, while Constant Contact provides superior customer support, more advanced automation, and better small business features at a premium price point.
CC
Constant Contact
Email marketing and CRM platform focused on small business support and integrated SMS marketing.
Small service businesses, consultants, and agencies that need human support and SMS capabilities
Score63%
VS
Mailchimp
All-in-one marketing platform with free unlimited contacts, AI tools, and advanced e-commerce integration.
E-commerce stores, content creators, growing businesses, and teams that need AI content generation
Score63%
Quick Answer
AI SummaryMailchimp offers a free plan with unlimited contacts and lower paid pricing, making it ideal for startups and budget-conscious businesses, while Constant Contact provides superior customer support, more advanced automation, and better small business features at a premium price point.
Our Verdict
AI-assistedChoose Mailchimp if you're budget-conscious, starting small, or need AI-powered content creation and unlimited free contacts—it's the clear winner for cost and scalability. Choose Constant Contact if you prioritize white-glove customer support, need SMS marketing built-in, and value advanced automation for small business growth—it's better for service-based businesses willing to invest in premium support.
Community feedback
Was this verdict helpful?
Thanks — we'll use this to improve our verdicts.
C
Constant Contact
6.5/10
Mailchimp
8.5/10
C
Choose Constant Contact if
Small service businesses, consultants, and agencies that need human support and SMS capabilities
Choose Mailchimp if
Best pickE-commerce stores, content creators, growing businesses, and teams that need AI content generation
Track this comparison
Get notified when prices change, new specs ship, or our verdict updates.
Triggers: price change new spec verdict update
No spam. Stop anytime.
Key Differences at a Glance
- Free Plan Contact Limit:✓ Mailchimp wins(Unlimited contacts vs 500 contacts)
- Starting Paid Plan Cost (Monthly):✓ Mailchimp wins($13 vs $20)
- Phone Support Availability:✓ Constant Contact wins(24/7 phone support included vs Phone support only on paid plans)
Key Facts & Figures
104 numeric metrics compared
| Metric | Constant Contact | Mailchimp | Ratio |
|---|---|---|---|
| Core Marketing Channels(channels) | 3 channels | 5 channels | |
| Learning Curve Rating(1-10 scale) | 3 (very beginner-friendly) | 7 (moderate to high) | |
| Starting Price (Monthly)(USD) | $20+ | $0-$20 | |
| Entry-Level Monthly Price(USD) | $12 | — | — |
| Price at 50,000 Contacts(USD) | $80 | — | — |
| SMS Cost Per Message(USD) | Not offered | $0.01-0.05 per SMS | — |
| Ease of Use Score(/10) | 9 | — | — |
| Max Contacts at Entry Plan(contacts) | 500 contacts | — | — |
| Mid-Tier Plan Price(USD/month) | $35/month (Standard) | — | — |
| Third-Party Integrations(integrations) | 250+ | 300+ integrations | |
| Starter Plan Monthly Price(USD) | $12/month | — | — |
| Professional/Standard Plan Monthly Price(USD) | $80/month | — | — |
| Cost per User Monthly (Starter Annual)(USD) | $12/month | — | — |
| vs Average SMB Marketing Budget(Percent of $72/user/month) | 17% of average | — | — |
| Entry Subscriber Limit(Contacts) | 500 contacts | — | — |
| Starting Monthly Price(USD) | $20 | $0 (free tier) | |
| Free Tier Subscriber Limit(subscribers) | Trial only (60 days) | 500 free contacts | — |
| Mid-Tier Plan (5,000 contacts)(USD/month) | $50 | — | — |
| Email Delivery Speed(minutes) | Near-instantaneous (seconds to minutes) | — | — |
| Landing Page Templates(templates) | 50+ | — | — |
| Automation Workflow Triggers(count) | 15 | — | — |
| Native Integrations(count) | 1,000+ | — | — |
| Customer Support Response Time(hours) | 24/7 (phone, email, live chat) | 12-24 hours (business hours) | |
| Monthly Cost (10,000 contacts)(USD) | $300/month | $145 | |
| Free Plan Contact Limit(contacts) | 500 contacts | Unlimited | — |
| Email Templates Included(templates) | 500+ templates | — | — |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | Baseline ($3,600/year) | — | — |
| Entry-Level Monthly Cost(USD) | $20 | $0 | |
| Ecommerce Integrations(integrations) | 8+ | 13+ | |
| API Rate Limit(calls/minute) | Unlimited (on request) | 10 calls/second | — |
| Max Contacts (Starter Plan)(contacts) | Unlimited | 500 (free) / 5,000 (paid) | — |
| Minimum Paid Plan Price(USD/month) | $20 | $13 | |
| Email Templates Library(templates) | 300+ professionally designed templates | 500+ templates including AI-generated | |
| SMS Marketing Cost(USD/month add-on) | Included in all plans | $20 additional per month | |
| Free Plan Subscriber Limit(contacts) | 500 | 500 | |
| Free Plan Monthly Email Sends(emails/month) | 500 | 500 | |
| G2 Aggregate Rating(out of 5) | 4.3/5 | 4.3/5 | |
| Entry-Level Paid Plan Price(USD/month) | $20 | $20 | |
| Third-Party Integrations Available(count) | 1,200+ | 1,200+ | |
| Email Templates(count) | 200+ | 200+ | |
| Starting Price (Entry Tier)(USD/month) | $13/month | $13/month | |
| Cost at 5,000 Contacts/Profiles(USD/month) | $50-70/month | $50-70/month | |
| Cost at 50,000 Contacts/Profiles(USD/month) | $100/month | $100/month | |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 1,000-5,000 | 1,000-5,000 | |
| Setup Time for First Campaign(hours) | 1-2 hours | 1-2 hours | |
| Free Plan Subscriber Capacity(contacts/subscribers) | 250 contacts | 250 contacts | |
| Free Plan Monthly Email Limit(emails) | 1,000 emails/month | 1,000 emails/month | |
| Global User Base(organizations) | 13 million users | 13 million users | |
| G2 Review Rating(stars out of 5) | 4.3/5 stars | 4.3/5 stars | |
| Price Scaling Factor at 5,000 Subscribers(relative cost index) | Steep 3-4x multiplier | Steep 3-4x multiplier | |
| Free Plan Contact Capacity(contacts) | 500 contacts | 500 contacts | |
| Marketing Channels Supported(channels) | Email, basic social | Email, basic social | |
| Setup Time for Non-Developers(minutes) | 10-20 minutes | 10-20 minutes | |
| Maximum Monthly Email Limit(emails) | 300,000 (based on plan) | 300,000 (based on plan) | |
| Starting Price (Paid Plan)(USD/month) | $13/month (Essentials) | $13/month (Essentials) | |
| Maximum Contact Plan(USD/month) | $800/month (100,000 contacts) | $800/month (100,000 contacts) | |
| G2 Award Count(awards) | Transactional email and small business | Transactional email and small business | |
| API Integration Support(integrations) | 1000+ | 1000+ | |
| User-Friendliness Rating(score) | 3.8/5 | 3.8/5 | |
| Average Implementation Time(days) | 0.08 months (1 hour) | 0.08 months (1 hour) | |
| Native CRM Integrations(integrations) | 3 (Salesforce, HubSpot, custom) | 3 (Salesforce, HubSpot, custom) | |
| Starting Monthly Cost(USD) | $20 | $20 | |
| Learning Curve (1=Easy, 5=Difficult)(scale) | 1 (beginner-friendly) | 1 (beginner-friendly) | |
| Pro Plan Monthly Cost (10k subscribers)(USD) | $50 | $50 | |
| Ease of Use Rating(1-5 scale) | 7.8/10 | 7.8/10 | |
| Pre-Built Automation Templates(templates) | 300+ | 300+ | |
| Free Monthly Email Volume(emails) | Unlimited (with 10k contacts max) | Unlimited (with 10k contacts max) | |
| Starter Tier Monthly Cost (50k contacts)(USD/month) | $350/month | $350/month | |
| Campaign Template Library(templates) | 500+ | 500+ | |
| API Response Time (p95)(milliseconds) | 250ms | 250ms | |
| Automation Workflow Steps (Free/Starter Tier)(workflows) | Unlimited (standard feature) | Unlimited (standard feature) | |
| Maximum Contacts/Recipients(contacts) | Unlimited (with pricing increase) | Unlimited (with pricing increase) | |
| Cost at 10,000 Subscribers(USD/month) | $50-100 | $50-100 | |
| Monetization Revenue Share(percent) | 0% (you handle payments) | 0% (you handle payments) | |
| Setup Time for Monetization(minutes) | 30+ (payment processor + Mailchimp config) | 30+ (payment processor + Mailchimp config) | |
| Starting Price(USD/month) | $0 (free tier) or $20 (Pro) | $0 (free tier) or $20 (Pro) | |
| Max Free Tier Contacts(contacts) | 500 | 500 | |
| Email Deliverability Rate(percent) | 96–98% | 96–98% | |
| Supported Communication Channels(count) | 3 (email, SMS via paid add-on, social) | 3 (email, SMS via paid add-on, social) | |
| Average Setup Time(days) | 0.5-2 hours (no code required) | 0.5-2 hours (no code required) | |
| Monthly Cost for 5,000 Subscribers(USD) | $70/month | $70/month | |
| Automation Workflows on Standard Plan(count) | Limited (up to 5-10 per plan tier) | Limited (up to 5-10 per plan tier) | |
| Pre-built Email Templates(count) | 100+ templates | 100+ templates | |
| User Onboarding Time (Average)(hours) | 4-6 weeks | 4-6 weeks | |
| Cost Per 1,000 Emails(USD) | $2–$7 (plan-dependent) | $2–$7 (plan-dependent) | |
| Free Tier Monthly Email Limit(emails) | 1,000/month | 1,000/month | |
| API Setup Time (Developer Hours)(hours) | 0.5–1 hour (UI-based) | 0.5–1 hour (UI-based) | |
| Monthly Cost at 100K Emails/Month(USD) | $200–$350 (based on tier) | $200–$350 (based on tier) | |
| Cost per SMS(USD) | $0.01 (SMS add-on) | $0.01 (SMS add-on) | |
| Free Tier Contact Limit(contacts) | 500 contacts | 500 contacts | |
| SMS Country Coverage(countries) | 45+ countries | 45+ countries | |
| Email Template Library(templates) | 1,000+ templates | 1,000+ templates | |
| Setup Time (Days)(days) | 1 day (no-code signup) | 1 day (no-code signup) | |
| Uptime SLA(%) | 99.99% | 99.99% | |
| Monthly Cost (50,000 contacts)(USD) | $350 | $350 | |
| Free Plan Email Contact Limit(contacts) | 500 contacts | 500 contacts | |
| Email Templates Available(templates) | 1,000+ templates | 1,000+ templates | |
| Creator Revenue Share(%) | 0% (SaaS model) | 0% (SaaS model) | |
| Pre-built Automation Workflows(workflows) | 300+ | 300+ | |
| Segmentation Data Points(data fields) | 50+ | 50+ | |
| E-commerce Integrations(platforms) | 50+ | 50+ | |
| Time to First Email Campaign(minutes) | 30-60 minutes | 30-60 minutes | |
| Paid Plan Starting Price(USD/month) | 20 (1K-contact plan) | 20 (1K-contact plan) | |
| Active Publications/Users(millions) | 20M+ users | 20M+ users |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
CC
3Constant ContactMailchimp leads
Constant Contact
Attribute
Mailchimp
- 500 contactsFree Plan Contact LimitUnlimited contacts(winner)
- $20Starting Paid Plan Cost (Monthly)$13(winner)
- 24/7 phone support included(winner)Phone Support AvailabilityPhone support only on paid plans
- Unlimited automation workflows(winner)Marketing Automation WorkflowsLimited on lower tiers, unlimited on higher
- Yes, included in all plans(winner)SMS Marketing IncludedAdd-on feature, extra cost
- Limited AI featuresAI-Powered Email AssistantAdvanced AI for copywriting and optimization(winner)
- Basic integrationE-commerce IntegrationAdvanced e-commerce tools and automation(winner)
- Free Plan Contact Limit
Constant Contact
500 contacts
Mailchimp
Unlimited contacts(winner)
- Starting Paid Plan Cost (Monthly)
Constant Contact
$20
Mailchimp
$13(winner)
- Phone Support Availability
Constant Contact
24/7 phone support included(winner)
Mailchimp
Phone support only on paid plans
- Marketing Automation Workflows
Constant Contact
Unlimited automation workflows(winner)
Mailchimp
Limited on lower tiers, unlimited on higher
- SMS Marketing Included
Constant Contact
Yes, included in all plans(winner)
Mailchimp
Add-on feature, extra cost
- AI-Powered Email Assistant
Constant Contact
Limited AI features
Mailchimp
Advanced AI for copywriting and optimization(winner)
- E-commerce Integration
Constant Contact
Basic integration
Mailchimp
Advanced e-commerce tools and automation(winner)
Full Comparison
| Attribute | Constant Contact | Mailchimp |
|---|---|---|
| Core Marketing Channels(channels) | 3 channels | 5 channels(winner) |
| SMS Marketing Capability(native/addon) | Yes, core feature | Yes, with international expansion |
| Personalization Capabilities | Basic segmentation | — |
| Built-In CRM | No | Yes, full CRM suite |
| AI Predictive Features | Not available | — |
Show 51 more attributesAutomation Capabilities(features) Basic automation sequences — CRM Integration Level Email-centric, limited CRM — Entry Subscriber Limit(Contacts) 500 contacts — Landing Page Templates(templates) 50+ — Automation Workflow Triggers(count) 15 — Automation Workflow Complexity(triggers/conditions) 12 pre-built templates ~5 basic automations Email Templates Included(templates) 500+ templates — SMS Marketing Included Add-on ($30-$60/month extra) No (add-on only) CRM Features Basic contact management only — Max Contacts (Paid Plan)(contacts) Unlimited Unlimited Automation Workflows(workflows) Limited on basic tiers Unlimited (all plans) Landing Page Builder Yes (template-based) Yes (drag-and-drop, AI-assisted) Email Templates Library(templates) 300+ professionally designed templates 500+ templates including AI-generated E-commerce Integration Quality Basic product recommendations and catalog sync Advanced abandoned cart, product recommendations, dynamic pricing Automation Workflows (Free Plan)(workflows) Limited automation on free plan Basic automation on free plan AI Writing Assistant Basic AI content suggestions Advanced AI copywriter with subject line optimization Landing Page Builder Access Free on all plans — AI Email Generation Not available — SMS Marketing Capabilities Full SMS suite with 2026 international expansion — Email Templates(count) 200+ — Free Plan Email Features Limited core features only — Email Template Design Options(variety level) Extensive design variety and customization — Segmentation Capabilities(trigger types) Standard audience segmentation — Customer Data Integration(depth level) Basic contact data syncing — Native CRM Included No (API integration only) — SMS Marketing Support Yes (added 2026, supports international markets) — Multi-Channel Marketing Email, SMS, landing pages, ads — Automation Features Advanced automation included — CRM Functionality Full CRM with customer profiles — Lead Scoring Models Available(types) Behavioral segmentation only — Lead Scoring Sophistication(capability level) Basic (list segmentation only) — Account-Based Marketing (ABM) Support No — Pre-Built Automation Templates(templates) 300+ — Campaign Template Library(templates) 500+ — Automation Workflow Steps (Free/Starter Tier)(workflows) Unlimited (standard feature) — Email Automation Workflows Advanced (conditional, behavioral triggers) — Built-in Payment Processing No (third-party required) — A/B Testing Capability Yes (subject lines, send time) — SMS Marketing Included in paid plans — Max Free Tier Contacts(contacts) 500 — Supported Communication Channels(count) 3 (email, SMS via paid add-on, social) — Pre-built Email Templates(count) 100+ templates — A/B Testing Capabilities Advanced (subject, send time, content) — Bounce Handling & List Cleaning Manual review required — Subscriber Management Features Full CRM with segmentation, tagging, custom fields — SMS Country Coverage(countries) 45+ countries — Email Template Library(templates) 1,000+ templates — Email Templates Available(templates) 1,000+ templates — CRM Included in Base Plan No (paid add-on) — Pre-built Automation Workflows(workflows) 300+ — Segmentation Data Points(data fields) 50+ — | ||
| Free Plan Available | No | Yes (500 contacts) |
| Starting Price (Monthly)(USD) | $20+ | $0-$20(winner) |
| Entry-Level Monthly Price(USD) | $12 | — |
| Price at 50,000 Contacts(USD) | $80 | — |
| Mid-Tier Plan Price(USD/month) | $35/month (Standard) | — |
Show 29 more attributesStarter Plan Monthly Price(USD) $12/month — Professional/Standard Plan Monthly Price(USD) $80/month — Cost per User Monthly (Starter Annual)(USD) $12/month — Starting Monthly Price(USD) $20 $0 (free tier) Free Tier Subscriber Limit(subscribers) Trial only (60 days) 500 free contacts Mid-Tier Plan (5,000 contacts)(USD/month) $50 — Monthly Cost (10,000 contacts)(USD) $300/month $145 Entry-Level Monthly Cost(USD) $20 $0 Starting Price (Entry Tier)(USD/month) $13/month — Cost at 5,000 Contacts/Profiles(USD/month) $50-70/month — Cost at 50,000 Contacts/Profiles(USD/month) $100/month — Free Plan Monthly Email Limit(emails) 1,000 emails/month — Starting Price (Paid Plan)(USD/month) $13/month (Essentials) — Maximum Contact Plan(USD/month) $800/month (100,000 contacts) — Free Plan Availability Full-featured free plan — Free Tier Available(null) Yes (up to 500 contacts) — Starting Monthly Cost(USD) $20 — Pro Plan Monthly Cost (10k subscribers)(USD) $50 — Starting Price(USD/month) $0 (free tier) or $20 (Pro) — SMS Delivery Cost(USD per message) Not offered (email-focused) — Voice Call Cost(USD per minute) Not offered — Cost Per 1,000 Emails(USD) $2–$7 (plan-dependent) — Free Tier Monthly Email Limit(emails) 1,000/month — Monthly Cost at 100K Emails/Month(USD) $200–$350 (based on tier) — Cost per SMS(USD) $0.01 (SMS add-on) — Free Tier Contact Limit(contacts) 500 contacts — Monthly Cost (50,000 contacts)(USD) $350 — Free Plan Email Contact Limit(contacts) 500 contacts — Paid Plan Starting Price(USD/month) 20 (1K-contact plan) — | ||
| Learning Curve Rating(1-10 scale) | 3 (very beginner-friendly)(winner) | 7 (moderate to high) |
| Learning Curve Difficulty(1-10 scale) | 2/10 (simple) | — |
| Segmentation Depth | Standard list-based segmentation | Sophisticated data-driven rules |
| 24/7 Support Availability | Yes, all plans included | Yes, varies by plan |
| Customer Support Response Time(hours) | 24/7 (phone, email, live chat)(winner) | 12-24 hours (business hours) |
| Phone Support Availability | 24/7 phone support on all plans | Phone support on paid plans only |
| SMS Cost Per Message(USD) | Not offered | $0.01-0.05 per SMS |
| Free Plan Subscriber Limit(contacts) | 500 | — |
| Monthly Cost for 5,000 Subscribers(USD) | $70/month | — |
| Automation Complexity Level | Standard email-based | Basic (Customer Journey Builder) |
| Ease of Use Score(/10) | 9 | — |
| Ease of Use(score/10) | Very easy - beginner-friendly | — |
| User Interface Modernity(rating) | Legacy interface, steep learning curve | — |
| Maximum Subscriber Limit(contacts) | Unlimited | — |
| Contact List Size Limit (Standard Pricing)(contacts) | Unlimited growth with pro-rated pricing | — |
| Maximum Monthly Email Limit(emails) | 300,000 (based on plan) | — |
| Maximum Contacts/Recipients(contacts) | Unlimited (with pricing increase) | — |
| Max Contacts at Entry Plan(contacts) | 500 contacts | — |
| Max Contacts (Starter Plan)(contacts) | Unlimited | 500 (free) / 5,000 (paid) |
| Third-Party Integrations(integrations) | 250+ | 300+ integrations(winner) |
| CRM Integration | Full native CRM platform integrated | — |
| vs Average SMB Marketing Budget(Percent of $72/user/month) | 17% of average | — |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | Baseline ($3,600/year) | — |
| Ideal Business Size(GMV) | Solo to small business (1-50 employees) | — |
| Email Delivery Speed(minutes) | Near-instantaneous (seconds to minutes) | — |
| API Response Time (p95)(milliseconds) | 250ms | — |
| Native Integrations(count) | 1,000+ | — |
| Ecommerce Integrations(integrations) | 8+ | 13+(winner) |
| eCommerce Platform Support(platforms) | More extensive platform coverage | — |
| CRM Integration Capabilities | Basic contact management | — |
| Third-Party Integrations Available(count) | 1,200+ | — |
Show 3 more attributesAPI Integration Support(integrations) 1000+ — Native CRM Integrations(integrations) 3 (Salesforce, HubSpot, custom) — E-commerce Integrations(platforms) 50+ — | ||
| Free Plan Contact Limit(contacts) | 500 contacts | Unlimited |
| Minimum Paid Plan Price(USD/month) | $20 | $13(winner) |
| SMS Marketing Cost(USD/month add-on) | Included in all plans(winner) | $20 additional per month |
| Free Plan Subscriber Capacity(contacts/subscribers) | 250 contacts | — |
| Price Scaling Factor at 5,000 Subscribers(relative cost index) | Steep 3-4x multiplier | — |
| API Rate Limit(calls/minute) | Unlimited (on request) | 10 calls/second |
| Email Deliverability Testing | A/B testing and design testing (free) | — |
| User Skill Level Required | Beginner-friendly | — |
| Setup Time for First Campaign(hours) | 1-2 hours | — |
| User Learning Curve(hours) | Minimal (intuitive interface) | — |
| User-Friendliness Rating(score) | 3.8/5 | — |
| Average Implementation Time(days) | 0.08 months (1 hour) | — |
Show 3 more attributesLearning Curve (1=Easy, 5=Difficult)(scale) 1 (beginner-friendly) — Ease of Use Rating(1-5 scale) 7.8/10 — User Onboarding Time (Average)(hours) 4-6 weeks — | ||
| Free Plan Monthly Email Sends(emails/month) | 500 | — |
| G2 Aggregate Rating(out of 5) | 4.3/5 | — |
| Built-in E-commerce Features | Limited (abandoned cart via integrations) | — |
| Paid Plan Email Sending(sends per month) | Capped by contact tier multipliers | — |
| Integrated CRM & Contact Management | Full CRM suite with advanced segmentation | — |
| Built-in E-commerce & Monetization | Limited e-commerce via integrations | — |
| CRM Type | Basic add-on CRM | — |
| Overage Fees on Paid Plans | Yes - charges per contact/send overages | — |
| Analytics & Reporting Depth | Comprehensive campaign performance and subscriber insights | — |
| Entry-Level Paid Plan Price(USD/month) | $20 | — |
| Cost at 10,000 Subscribers(USD/month) | $50-100 | — |
| AI Personalization Engine | Basic personalization features | — |
| Trigger-Based Automation Workflows | Available but less intuitive setup | — |
| Automation Workflows on Standard Plan(count) | Limited (up to 5-10 per plan tier) | — |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 1,000-5,000 | — |
| Global User Base(organizations) | 13 million users | — |
| G2 Review Rating(stars out of 5) | 4.3/5 stars | — |
| Free Plan Contact Capacity(contacts) | 500 contacts | — |
| Lead Scoring Capability | Manual segmentation only | — |
| Marketing Channels Supported(channels) | Email, basic social | — |
| 2026 Feature Updates(updates) | Standard quarterly updates | — |
| API Complexity Level | Moderate, marketing-focused | — |
| Setup Time for Non-Developers(minutes) | 10-20 minutes | — |
| Setup Time for Monetization(minutes) | 30+ (payment processor + Mailchimp config) | — |
| Time to First Email Campaign(minutes) | 30-60 minutes | — |
| Email Template Quality | Modern and professional | — |
| Integration Capabilities(/10) | Third-party integrations | — |
| Native Salesforce CRM Integration | No (Zapier third-party only) | — |
| G2 Award Count(awards) | Transactional email and small business | — |
| A/B Testing | All paid plans | — |
| Built-in Monetization Tools(features) | None (requires third-party solutions) | — |
| Creator Revenue Share(%) | 0% (SaaS model) | — |
| Free Monthly Email Volume(emails) | Unlimited (with 10k contacts max) | — |
| Cost per 1,000 Emails (Pay-as-You-Go)(USD) | Not applicable (subscriber-based) | — |
| Starter Tier Monthly Cost (50k contacts)(USD/month) | $350/month | — |
| Monetization Revenue Share(percent) | 0% (you handle payments) | — |
| Email Deliverability Rate(percent) | 96–98% | — |
| Average Setup Time(days) | 0.5-2 hours (no code required) | — |
| API Setup Time (Developer Hours)(hours) | 0.5–1 hour (UI-based) | — |
| Setup Time (Days)(days) | 1 day (no-code signup) | — |
| Uptime SLA(%) | 99.99% | — |
| Monthly Active Users(billion) | 12M+ users (2025) | — |
| Automation Workflow Step Limit(steps) | Unlimited steps | — |
| Active Publications/Users(millions) | 20M+ users | — |
CConstant Contact
MailchimpCore Marketing Channels(channels)
3 channels
5 channels
SMS Marketing Capability(native/addon)
Yes, core feature
Yes, with international expansion
Personalization Capabilities
Basic segmentation
—
Built-In CRM
No
Yes, full CRM suite
AI Predictive Features
Not available
—
Show 51 more attributes
Automation Capabilities(features)
Basic automation sequences
—
CRM Integration Level
Email-centric, limited CRM
—
Entry Subscriber Limit(Contacts)
500 contacts
—
Landing Page Templates(templates)
50+
—
Automation Workflow Triggers(count)
15
—
Automation Workflow Complexity(triggers/conditions)
12 pre-built templates
~5 basic automations
Email Templates Included(templates)
500+ templates
—
SMS Marketing Included
Add-on ($30-$60/month extra)
No (add-on only)
CRM Features
Basic contact management only
—
Max Contacts (Paid Plan)(contacts)
Unlimited
Unlimited
Automation Workflows(workflows)
Limited on basic tiers
Unlimited (all plans)
Landing Page Builder
Yes (template-based)
Yes (drag-and-drop, AI-assisted)
Email Templates Library(templates)
300+ professionally designed templates
500+ templates including AI-generated
E-commerce Integration Quality
Basic product recommendations and catalog sync
Advanced abandoned cart, product recommendations, dynamic pricing
Automation Workflows (Free Plan)(workflows)
Limited automation on free plan
Basic automation on free plan
AI Writing Assistant
Basic AI content suggestions
Advanced AI copywriter with subject line optimization
Landing Page Builder Access
Free on all plans
—
AI Email Generation
Not available
—
SMS Marketing Capabilities
Full SMS suite with 2026 international expansion
—
Email Templates(count)
200+
—
Free Plan Email Features
Limited core features only
—
Email Template Design Options(variety level)
Extensive design variety and customization
—
Segmentation Capabilities(trigger types)
Standard audience segmentation
—
Customer Data Integration(depth level)
Basic contact data syncing
—
Native CRM Included
No (API integration only)
—
SMS Marketing Support
Yes (added 2026, supports international markets)
—
Multi-Channel Marketing
Email, SMS, landing pages, ads
—
Automation Features
Advanced automation included
—
CRM Functionality
Full CRM with customer profiles
—
Lead Scoring Models Available(types)
Behavioral segmentation only
—
Lead Scoring Sophistication(capability level)
Basic (list segmentation only)
—
Account-Based Marketing (ABM) Support
No
—
Pre-Built Automation Templates(templates)
300+
—
Campaign Template Library(templates)
500+
—
Automation Workflow Steps (Free/Starter Tier)(workflows)
Unlimited (standard feature)
—
Email Automation Workflows
Advanced (conditional, behavioral triggers)
—
Built-in Payment Processing
No (third-party required)
—
A/B Testing Capability
Yes (subject lines, send time)
—
SMS Marketing
Included in paid plans
—
Max Free Tier Contacts(contacts)
500
—
Supported Communication Channels(count)
3 (email, SMS via paid add-on, social)
—
Pre-built Email Templates(count)
100+ templates
—
A/B Testing Capabilities
Advanced (subject, send time, content)
—
Bounce Handling & List Cleaning
Manual review required
—
Subscriber Management Features
Full CRM with segmentation, tagging, custom fields
—
SMS Country Coverage(countries)
45+ countries
—
Email Template Library(templates)
1,000+ templates
—
Email Templates Available(templates)
1,000+ templates
—
CRM Included in Base Plan
No (paid add-on)
—
Pre-built Automation Workflows(workflows)
300+
—
Segmentation Data Points(data fields)
50+
—
Free Plan Available
No
Yes (500 contacts)
Starting Price (Monthly)(USD)
$20+
$0-$20
Entry-Level Monthly Price(USD)
$12
—
Price at 50,000 Contacts(USD)
$80
—
Mid-Tier Plan Price(USD/month)
$35/month (Standard)
—
Show 29 more attributes
Starter Plan Monthly Price(USD)
$12/month
—
Professional/Standard Plan Monthly Price(USD)
$80/month
—
Cost per User Monthly (Starter Annual)(USD)
$12/month
—
Starting Monthly Price(USD)
$20
$0 (free tier)
Free Tier Subscriber Limit(subscribers)
Trial only (60 days)
500 free contacts
Mid-Tier Plan (5,000 contacts)(USD/month)
$50
—
Monthly Cost (10,000 contacts)(USD)
$300/month
$145
Entry-Level Monthly Cost(USD)
$20
$0
Starting Price (Entry Tier)(USD/month)
$13/month
—
Cost at 5,000 Contacts/Profiles(USD/month)
$50-70/month
—
Cost at 50,000 Contacts/Profiles(USD/month)
$100/month
—
Free Plan Monthly Email Limit(emails)
1,000 emails/month
—
Starting Price (Paid Plan)(USD/month)
$13/month (Essentials)
—
Maximum Contact Plan(USD/month)
$800/month (100,000 contacts)
—
Free Plan Availability
Full-featured free plan
—
Free Tier Available(null)
Yes (up to 500 contacts)
—
Starting Monthly Cost(USD)
$20
—
Pro Plan Monthly Cost (10k subscribers)(USD)
$50
—
Starting Price(USD/month)
$0 (free tier) or $20 (Pro)
—
SMS Delivery Cost(USD per message)
Not offered (email-focused)
—
Voice Call Cost(USD per minute)
Not offered
—
Cost Per 1,000 Emails(USD)
$2–$7 (plan-dependent)
—
Free Tier Monthly Email Limit(emails)
1,000/month
—
Monthly Cost at 100K Emails/Month(USD)
$200–$350 (based on tier)
—
Cost per SMS(USD)
$0.01 (SMS add-on)
—
Free Tier Contact Limit(contacts)
500 contacts
—
Monthly Cost (50,000 contacts)(USD)
$350
—
Free Plan Email Contact Limit(contacts)
500 contacts
—
Paid Plan Starting Price(USD/month)
20 (1K-contact plan)
—
Learning Curve Rating(1-10 scale)
3 (very beginner-friendly)
7 (moderate to high)
Learning Curve Difficulty(1-10 scale)
2/10 (simple)
—
Segmentation Depth
Standard list-based segmentation
Sophisticated data-driven rules
24/7 Support Availability
Yes, all plans included
Yes, varies by plan
Customer Support Response Time(hours)
24/7 (phone, email, live chat)
12-24 hours (business hours)
Phone Support Availability
24/7 phone support on all plans
Phone support on paid plans only
SMS Cost Per Message(USD)
Not offered
$0.01-0.05 per SMS
Free Plan Subscriber Limit(contacts)
500
—
Monthly Cost for 5,000 Subscribers(USD)
$70/month
—
Automation Complexity Level
Standard email-based
Basic (Customer Journey Builder)
Ease of Use Score(/10)
9
—
Ease of Use(score/10)
Very easy - beginner-friendly
—
User Interface Modernity(rating)
Legacy interface, steep learning curve
—
Maximum Subscriber Limit(contacts)
Unlimited
—
Contact List Size Limit (Standard Pricing)(contacts)
Unlimited growth with pro-rated pricing
—
Maximum Monthly Email Limit(emails)
300,000 (based on plan)
—
Maximum Contacts/Recipients(contacts)
Unlimited (with pricing increase)
—
Max Contacts at Entry Plan(contacts)
500 contacts
—
Max Contacts (Starter Plan)(contacts)
Unlimited
500 (free) / 5,000 (paid)
Third-Party Integrations(integrations)
250+
300+ integrations
CRM Integration
Full native CRM platform integrated
—
vs Average SMB Marketing Budget(Percent of $72/user/month)
17% of average
—
Annual Cost Savings vs Constant Contact (10K contacts)(USD)
Baseline ($3,600/year)
—
Ideal Business Size(GMV)
Solo to small business (1-50 employees)
—
Email Delivery Speed(minutes)
Near-instantaneous (seconds to minutes)
—
API Response Time (p95)(milliseconds)
250ms
—
Native Integrations(count)
1,000+
—
Ecommerce Integrations(integrations)
8+
13+
eCommerce Platform Support(platforms)
More extensive platform coverage
—
CRM Integration Capabilities
Basic contact management
—
Third-Party Integrations Available(count)
1,200+
—
Show 3 more attributes
API Integration Support(integrations)
1000+
—
Native CRM Integrations(integrations)
3 (Salesforce, HubSpot, custom)
—
E-commerce Integrations(platforms)
50+
—
Free Plan Contact Limit(contacts)
500 contacts
Unlimited
Minimum Paid Plan Price(USD/month)
$20
$13
SMS Marketing Cost(USD/month add-on)
Included in all plans
$20 additional per month
Free Plan Subscriber Capacity(contacts/subscribers)
250 contacts
—
Price Scaling Factor at 5,000 Subscribers(relative cost index)
Steep 3-4x multiplier
—
API Rate Limit(calls/minute)
Unlimited (on request)
10 calls/second
Email Deliverability Testing
A/B testing and design testing (free)
—
User Skill Level Required
Beginner-friendly
—
Setup Time for First Campaign(hours)
1-2 hours
—
User Learning Curve(hours)
Minimal (intuitive interface)
—
User-Friendliness Rating(score)
3.8/5
—
Average Implementation Time(days)
0.08 months (1 hour)
—
Show 3 more attributes
Learning Curve (1=Easy, 5=Difficult)(scale)
1 (beginner-friendly)
—
Ease of Use Rating(1-5 scale)
7.8/10
—
User Onboarding Time (Average)(hours)
4-6 weeks
—
Free Plan Monthly Email Sends(emails/month)
500
—
G2 Aggregate Rating(out of 5)
4.3/5
—
Built-in E-commerce Features
Limited (abandoned cart via integrations)
—
Paid Plan Email Sending(sends per month)
Capped by contact tier multipliers
—
Integrated CRM & Contact Management
Full CRM suite with advanced segmentation
—
Built-in E-commerce & Monetization
Limited e-commerce via integrations
—
CRM Type
Basic add-on CRM
—
Overage Fees on Paid Plans
Yes - charges per contact/send overages
—
Analytics & Reporting Depth
Comprehensive campaign performance and subscriber insights
—
Entry-Level Paid Plan Price(USD/month)
$20
—
Cost at 10,000 Subscribers(USD/month)
$50-100
—
AI Personalization Engine
Basic personalization features
—
Trigger-Based Automation Workflows
Available but less intuitive setup
—
Automation Workflows on Standard Plan(count)
Limited (up to 5-10 per plan tier)
—
Monthly Email Send Limit (Entry Plan)(emails/month)
1,000-5,000
—
Global User Base(organizations)
13 million users
—
G2 Review Rating(stars out of 5)
4.3/5 stars
—
Free Plan Contact Capacity(contacts)
500 contacts
—
Lead Scoring Capability
Manual segmentation only
—
Marketing Channels Supported(channels)
Email, basic social
—
2026 Feature Updates(updates)
Standard quarterly updates
—
API Complexity Level
Moderate, marketing-focused
—
Setup Time for Non-Developers(minutes)
10-20 minutes
—
Setup Time for Monetization(minutes)
30+ (payment processor + Mailchimp config)
—
Time to First Email Campaign(minutes)
30-60 minutes
—
Email Template Quality
Modern and professional
—
Integration Capabilities(/10)
Third-party integrations
—
Native Salesforce CRM Integration
No (Zapier third-party only)
—
G2 Award Count(awards)
Transactional email and small business
—
A/B Testing
All paid plans
—
Built-in Monetization Tools(features)
None (requires third-party solutions)
—
Creator Revenue Share(%)
0% (SaaS model)
—
Free Monthly Email Volume(emails)
Unlimited (with 10k contacts max)
—
Cost per 1,000 Emails (Pay-as-You-Go)(USD)
Not applicable (subscriber-based)
—
Starter Tier Monthly Cost (50k contacts)(USD/month)
$350/month
—
Monetization Revenue Share(percent)
0% (you handle payments)
—
Email Deliverability Rate(percent)
96–98%
—
Average Setup Time(days)
0.5-2 hours (no code required)
—
API Setup Time (Developer Hours)(hours)
0.5–1 hour (UI-based)
—
Setup Time (Days)(days)
1 day (no-code signup)
—
Uptime SLA(%)
99.99%
—
Monthly Active Users(billion)
12M+ users (2025)
—
Automation Workflow Step Limit(steps)
Unlimited steps
—
Active Publications/Users(millions)
20M+ users
—
Pros & Cons
10 pros·6 cons across both
CC
CC
Constant Contact
+5-3
Pros
- 24/7 dedicated phone support included with all plans
- SMS marketing included in every plan at no extra charge
- Unlimited automation workflows for building complex email sequences
- Strong event management and registration tools
- GDPR and CASL compliant with strong compliance tools
Cons
- Higher base pricing ($20/month minimum) limits appeal to startups
- Smaller contact limit on free plan (500 contacts only)
- Weaker AI-powered content generation compared to Mailchimp
Mailchimp
+5-3
Pros
- Unlimited contacts on free plan with no time limit
- Lower starting paid price ($13/month) makes scaling affordable
- Advanced AI-powered email copywriting and optimization tools
- Superior e-commerce integration with abandoned cart automation
- Extensive third-party app integrations (500+ apps supported)
Cons
- Phone support requires paid plan purchase
- SMS marketing is an expensive add-on ($20/month extra)
- Free plan features lack advanced automation and segmentation
Frequently Asked Questions
5 questions
Mailchimp offers a genuinely free plan with unlimited contacts indefinitely, while Constant Contact limits free users to 500 contacts with a 60-day trial period. Mailchimp's free tier is best for building an initial list, though automation features are restricted. Constant Contact's free option expires, forcing paid subscription after 60 days.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
As an affiliate, we may earn a commission from qualifying purchases at no extra cost to you. Learn more about our affiliate disclosure
Wikipedia
Related Comparisons
12 more to explore
Mailchimp vs Constant Contact
softwareBrevo vs Mailchimp
softwareSubstack vs Mailchimp
softwareActiveCampaign vs Mailchimp
softwareConvertKit (Kit) vs Mailchimp
softwareMoosend vs Mailchimp
softwareGetResponse vs Mailchimp
softwareMailchimp vs Klaviyo
softwareHubSpot vs Mailchimp
softwareSendGrid vs Mailchimp
softwareKlaviyo vs Constant Contact
softwareActiveCampaign vs Constant Contact
software
Related Articles
5 articles
- technology
Best Streaming Services in 2026: Top Picks for Every Budget & Interest
Navigating the crowded streaming landscape in 2026 can be overwhelming. We've tested and ranked the best streaming services that offer the most value, from Netflix's massive library to budget-friendly options like Tubi, helping you cut cable and find your perfect entertainment solution.
Read article - technology
Best Live TV Streaming Services & Plans for Spring 2026: Complete Buyer's Guide
Tired of overpaying for cable? Discover the best live TV streaming services and plans for Spring 2026, including YouTube TV's new genre-based packages starting at $55/month. Our comprehensive guide breaks down pricing, channels, and features to help you cut the cord.
Read article - technology
Philo in 2026: Streaming TV Service Review, Pricing & Reddit Community Insights
Explore Philo's evolution heading into 2026, including pricing tiers, channel lineup, and how it compares to competitors like Sling TV. Discover what the r/PhiloTV Reddit community thinks about the service's current offerings and future prospects.
Read article - technology
Best US Fighter Jets 2026: Top American Combat Aircraft Ranked
Discover the most advanced US fighter jets dominating the skies in 2026. From the legendary F-22 Raptor to the versatile F-35 Lightning II, we rank America's best combat aircraft based on performance, stealth, and air superiority capabilities.
Read article - technology
Philo in 2026: Pricing, Lineup & How It Compares to Sling TV
As we head into 2026, Philo continues to position itself as an affordable streaming alternative for cable TV lovers. Discover what Philo offers, how its pricing stacks up against competitors like Sling TV, and what the Reddit community thinks about its future.
Read article
Explore More
Related comparisons and categories
Explore Entities
More Software
AI generated