Mailchimp vs HubSpot
Mailchimp
Simplified email marketing platform with basic CRM and audience management
Startups, freelancers, and SMBs (under 50 employees) prioritizing affordability and ease of use over advanced marketing automation.
VS
H
HubSpot
Full-featured CRM and marketing automation platform with unified data model
Mid-market and enterprise companies (50+ employees) running sophisticated inbound marketing strategies and requiring tight CRM-marketing alignment for sales enablement.
Short Answer
HubSpot is a comprehensive marketing automation and CRM platform best for larger businesses requiring sophisticated lead nurturing and sales alignment, while Mailchimp is a simpler, more affordable email marketing tool ideal for small to medium-sized businesses prioritizing ease of use and cost-effectiveness.
Our Verdict
Choose Mailchimp if you're a small business or startup needing an affordable, easy-to-use email marketing platform with recently added SMS capabilities and don't require advanced CRM features. Choose HubSpot if you're managing complex marketing campaigns, need sophisticated lead scoring, require CRM alignment with sales, and justify the investment for enterprise-grade automation and inbound marketing capabilities.
Mailchimp6.3
8.8HubSpot
Choose Mailchimp if
Startups, freelancers, and SMBs (under 50 employees) prioritizing affordability and ease of use over advanced marketing automation.
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Key Differences at a Glance
🔹
Primary Focus: HubSpot wins (Complete marketing automation + CRM platform vs Email marketing with basic automation)
💰
Monthly Cost at 10,000 Contacts: HubSpot wins ($45/month (Starter plan) vs $100/month (Standard plan))
🔹
Automation Complexity: HubSpot wins (Advanced workflows with lead scoring and nurturing vs Straightforward workflows for simple campaigns)
Key Facts & Figures
| Metric | Mailchimp | HubSpot | Diff |
|---|---|---|---|
| Core Marketing Channels(channels) | 5 channels | — | — |
| Learning Curve Rating(difficulty (1-10)) | 7 (moderate to high) | — | — |
| Starting Price (Monthly)(USD) | $0-$20 | — | — |
| Free Plan Subscriber Limit(contacts) | 250 | — | — |
Key Differences
Mailchimp
Attribute
HubSpot
Email marketing with basic automation
Primary Focus
Complete marketing automation + CRM platform🏆
$100/month (Standard plan)
Monthly Cost at 10,000 Contacts
$45/month (Starter plan)🏆
Straightforward workflows for simple campaigns
Automation Complexity
Advanced workflows with lead scoring and nurturing
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Last updated: May 8, 2026AI generated
