South Korean electronics giant known for QD-OLED TVs and Galaxy smartphones with advanced camera systems.
Variety and value at every budget
Apple leads in brand value, revenue per device, and ecosystem lock-in. Samsung sells more phones globally and offers products at every price point from budget to premium. Apple leads in the US; Samsung leads globally.
Apple for ecosystem and premium experience. Samsung for variety and global market leadership.
Choose Apple if
Premium experience and ecosystem
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| Metric | Apple | Samsung | Diff |
|---|---|---|---|
| Global Phone Market Share | 20% | 21% | -5% |
| Primary Camera Megapixels(MP) | 200MP | 200MP | — |
| Display Refresh Rate(Hz) | 120Hz | 120Hz | — |
| Wired Charging Speed(W) | 65W | 65W |
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Choose Samsung if
Variety and value at every budget
| — |
| Wireless Charging(W) | 50W | 50W | — |
| Optical Zoom Range(x) | 5x | 5x | — |
| Product Line Diversity(product lines) | 7+ product lines | 7+ product lines | — |
| Software Update Support(years) | 7 years major updates | 7 years major updates | — |
| Gaming Monitor Max Refresh Rate(Hz) | 360Hz | 360Hz | — |
| Ultrawide Gaming Display Size(inches) | 34 | 34 | — |
| Display Peak Brightness (Bright Room Model)(nits) | Samsung S95F: 2000+ nits peak | Samsung S95F: 2000+ nits peak | — |
| Gaming Refresh Rate Support(Hz) | Variable by model (typically 60-120Hz) | Variable by model (typically 60-120Hz) | — |
| HDMI 2.1 Port Count (PS5 Ready)(ports) | Select models only (variable) | Select models only (variable) | — |
| Smartphone Camera Quality (Flagship)(megapixels) | Galaxy S26 Ultra: Advanced multi-camera system | Galaxy S26 Ultra: Advanced multi-camera system | — |
All figures sourced from publicly available data. Last updated May 2026.
Apple
20%
Samsung
21%🏆
Apple
#1🏆
Samsung
#5
Apple
Highest🏆
Samsung
Lower
Apple
$429-$1,599
Samsung
$100-$1,899🏆
Samsung sells slightly more phones globally (~21% share vs Apple's ~20%), but Apple captures the majority of smartphone industry profits.
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| Attribute | ||
|---|---|---|
| Global Phone Market Share | 20% | 21% |
| Product Line Diversity(product lines) | 7+ product lines | — |
| Brand Value(USD) | #1 ($502B) | #5 ($100B) |
| Primary Camera Megapixels(MP) | 200MP | — |
| Optical Zoom Range(x) | 5x | — |
| Display Refresh Rate(Hz) | 120Hz | — |
| Wired Charging Speed(W) | 65W | — |
| Wireless Charging(W) | 50W | — |
| RAM Options(GB) | 12/16GB | — |
| Software Update Support(years) | 7 years major updates | — |
| Smart TV Platform(null) | Tizen OS with Ambient Mode | — |
| Mobile AI Features | Galaxy AI with Nightography Video + advanced photo editing | — |
| Gaming Monitor Max Refresh Rate(Hz) | 360Hz | — |
| Ultrawide Gaming Display Resolution(pixels) | 3440x1440 | — |
| Ultrawide Gaming Display Size(inches) | 34 | — |
| Display Peak Brightness (Bright Room Model)(nits) | Samsung S95F: 2000+ nits peak | — |
| TV AI Processor Generation | Neo AI Quantum | — |
| Mid-Range OLED TV Glare Reduction | OLED Glare Free anti-reflection (flagship tech) | — |
| Display Panel Type (Premium)(null) | QD-OLED & Neo QLED options | — |
| Premium Soundbar Dolby Atmos | Limited soundbar options | — |
| Gaming TV VRR Support(Hz) | Standard VRR | — |
| Gaming Refresh Rate Support(Hz) | Variable by model (typically 60-120Hz) | — |
| HDMI 2.1 Port Count (PS5 Ready)(ports) | Select models only (variable) | — |
| Picture Processing Quality(null) | Standard Tizen upscaling | — |
| Smartphone Camera Quality (Flagship)(megapixels) | Galaxy S26 Ultra: Advanced multi-camera system | — |
| Audio System Quality(null) | Standard built-in audio | — |
Side-by-side comparison of numeric attributes