Best Buy
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About Best Buy
Best Buy Co., Inc. is the largest consumer electronics retailer in the United States with approximately 1,000 stores, founded in 1966 as 'Sound of Music' and renamed Best Buy in 1983. Headquartered in Richfield, Minnesota, Best Buy generates approximately $43 billion in annual revenue and has 85,000+ employees. Best Buy specializes in consumer electronics: TVs, laptops, smartphones, appliances, gaming, and accessories. The Geek Squad, Best Buy's tech support division, is one of the largest tech services providers in North America with 20,000+ agents. Best Buy's Totaltech (now My Best Buy Plus and Total) loyalty programs offer free tech support, free shipping, and exclusive prices. Despite Amazon's e-commerce dominance, Best Buy has remained relevant through: physical store experiences (in-person shopping for high-consideration purchases like TVs and laptops), strong customer service, price matching, and Geek Squad services. Best Buy's rewards program has 30+ million members.
Frequently Asked Questions
Is Best Buy still relevant in the Amazon era?
Yes for specific use cases. Best Buy is best for: high-consideration purchases where you want to see the product (TVs, laptops, headphones), immediate availability (no shipping wait), Geek Squad services (installation, tech support, repair), and trade-ins. Amazon is better for: lower prices on most items, broader selection, faster shipping for Prime members. Many shoppers use Best Buy for showrooming and same-day pickup, then Amazon for accessories and convenience purchases.
Does Best Buy price match Amazon?
Yes, Best Buy price matches Amazon and other major online retailers (Crutchfield, B&H, Target, Walmart) for identical products. To use price match: bring evidence of the lower price (Amazon listing on phone) at checkout or contact Best Buy after purchase within 15 days. Some exclusions apply (Black Friday/Cyber Monday, certain marketplace sellers on Amazon). Price matching makes Best Buy competitive with Amazon while offering the in-store experience and pickup options Amazon can't match.
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