software
Moosend vs Mailchimp 2026: Pricing, Features & Automation
Mailchimp is the industry leader with 12+ million users and broader integrations, while Moosend offers superior automation capabilities and better value for mid-market businesses at a lower price point starting at $10/month versus Mailchimp's $20/month.
M
Moosend
Cloud-based email marketing platform with advanced automation and competitive pricing
Growing startups and mid-market businesses seeking automation-first features at budget-friendly prices without paying premium for basic features
Score63%
VS
Mailchimp
All-in-one email marketing platform with automation, segmentation, and e-commerce integrations.
Enterprise teams, agencies managing multiple client accounts, and businesses heavily invested in Mailchimp's ecosystem or needing maximum third-party integrations
Score63%
Quick Answer
AI SummaryMailchimp is the industry leader with 12+ million users and broader integrations, while Moosend offers superior automation capabilities and better value for mid-market businesses at a lower price point starting at $10/month versus Mailchimp's $20/month.
Our Verdict
AI-assistedChoose Mailchimp if you need maximum ecosystem integrations, prefer an established platform with extensive third-party support, or already use its Zapier ecosystem extensively. Choose Moosend if you prioritize advanced automation at lower costs, want A/B testing across all plans, or need better value as a growing mid-market business.
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M
Moosend
7/10
Mailchimp
8/10
M
Choose Moosend if
Growing startups and mid-market businesses seeking automation-first features at budget-friendly prices without paying premium for basic features
Choose Mailchimp if
Best pickEnterprise teams, agencies managing multiple client accounts, and businesses heavily invested in Mailchimp's ecosystem or needing maximum third-party integrations
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Key Differences at a Glance
- Starting Monthly Price:✓ Moosend wins($10/month vs $20/month)
- Free Subscriber Limit:✓ Moosend wins(1,000 subscribers vs 500 subscribers)
- Automation Workflows:✓ Moosend wins(Unlimited workflows with advanced triggers vs Limited workflows on lower tiers)
Key Facts & Figures
106 numeric metrics compared
| Metric | Moosend | Mailchimp | Ratio |
|---|---|---|---|
| Free Plan Contact Limit(contacts) | Up to 1,000 | 500 | |
| Entry-Level Paid Plan Price(USD/month) | $25 | $20 | |
| Third-Party Integrations Available(apps) | 300+ | 1,200+ | |
| Starting Price(USD/month) | $10 | $0 (free tier) or $20 (Pro) | |
| Free Tier Contact Limit(contacts) | None | 500 contacts | — |
| Email Deliverability Rate(%) | 98.5% | 97.2% | |
| Pre-built Automation Templates(templates) | 100+ | 300+ | |
| Third-Party Integrations(integrations) | 300+ | 300+ (native + Zapier) | |
| User Interface Ease Rating(score out of 5) | 4.2/5 | — | — |
| Starting Monthly Price(USD) | $10/month | $20/month | |
| Free Plan Subscriber Limit(subscribers) | 1,000 | 500 | |
| Native Integrations Available(count) | 150+ | 300+ | |
| Global User Base(millions) | 500,000 users | 12+ million users | |
| Core Marketing Channels(channels) | 5 channels | 5 channels | |
| Learning Curve Rating(1-10 scale) | 7 (moderate to high) | 7 (moderate to high) | |
| Starting Price (Monthly)(USD) | $0-$20 | $0-$20 | |
| Free Plan Monthly Email Sends(emails/month) | 500 | 500 | |
| G2 Aggregate Rating(out of 5) | 4.3/5 | 4.3/5 | |
| Email Templates(count) | 200+ | 200+ | |
| Starting Price (Entry Tier)(USD/month) | $13/month | $13/month | |
| Cost at 5,000 Contacts/Profiles(USD/month) | $50-70/month | $50-70/month | |
| Cost at 50,000 Contacts/Profiles(USD/month) | $100/month | $100/month | |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 1,000-5,000 | 1,000-5,000 | |
| Monthly Cost (10,000 contacts)(USD) | $145 | $145 | |
| Setup Time for First Campaign(minutes) | 45 minutes | 45 minutes | |
| Free Plan Subscriber Capacity(contacts/subscribers) | 250 contacts | 250 contacts | |
| Free Plan Monthly Email Limit(emails) | 1,000 emails/month | 1,000 emails/month | |
| G2 Review Rating(stars out of 5) | 4.3/5 stars | 4.3/5 stars | |
| Price Scaling Factor at 5,000 Subscribers(relative cost index) | Steep 3-4x multiplier | Steep 3-4x multiplier | |
| Free Plan Contact Capacity(contacts) | 500 contacts | 500 contacts | |
| Marketing Channels Supported(channels) | Email, basic social | Email, basic social | |
| Setup Time for Non-Developers(minutes) | 10-20 minutes | 10-20 minutes | |
| Maximum Monthly Email Limit(emails) | 300,000 (based on plan) | 300,000 (based on plan) | |
| Starting Price (Paid Plan)(USD/month) | $13/month (Essentials) | $13/month (Essentials) | |
| Maximum Contact Plan(USD/month) | $800/month (100,000 contacts) | $800/month (100,000 contacts) | |
| G2 Award Count(awards) | Transactional email and small business | Transactional email and small business | |
| API Integration Support(integrations) | 1000+ | 1000+ | |
| User-Friendliness Rating(score) | 3.8/5 | 3.8/5 | |
| Max Contacts (Starter Plan)(contacts) | 500 (free) / 5,000 (paid) | 500 (free) / 5,000 (paid) | |
| Average Implementation Time(days) | 0.08 months (1 hour) | 0.08 months (1 hour) | |
| Native CRM Integrations(integrations) | 3 (Salesforce, HubSpot, custom) | 3 (Salesforce, HubSpot, custom) | |
| Starting Monthly Cost(USD) | $20 | $20 | |
| Learning Curve (1=Easy, 5=Difficult)(scale) | 1 (beginner-friendly) | 1 (beginner-friendly) | |
| Pro Plan Monthly Cost (10k subscribers)(USD) | $50 | $50 | |
| Ease of Use Rating(1-5 scale) | 7.8/10 | 7.8/10 | |
| Free Tier Subscriber Limit(subscribers) | 500 free contacts | 500 free contacts | |
| Free Monthly Email Volume(emails) | Unlimited (with 10k contacts max) | Unlimited (with 10k contacts max) | |
| Starter Tier Monthly Cost (50k contacts)(USD/month) | $350/month | $350/month | |
| Campaign Template Library(templates) | 500+ | 500+ | |
| API Response Time (p95)(milliseconds) | 250ms | 250ms | |
| Automation Workflow Steps (Free/Starter Tier)(workflows) | Unlimited (standard feature) | Unlimited (standard feature) | |
| Maximum Contacts/Recipients(contacts) | Unlimited (with pricing increase) | Unlimited (with pricing increase) | |
| Entry-Level Monthly Cost(USD) | $0 | $0 | |
| Ecommerce Integrations(integrations) | 13+ | 13+ | |
| API Rate Limit(requests per second) | 10 calls/second | 10 calls/second | |
| Cost at 10,000 Subscribers(USD/month) | $50-100 | $50-100 | |
| Monetization Revenue Share(percent) | 0% (you handle payments) | 0% (you handle payments) | |
| Setup Time for Monetization(minutes) | 30+ (payment processor + Mailchimp config) | 30+ (payment processor + Mailchimp config) | |
| Max Free Tier Contacts(contacts) | 500 | 500 | |
| Supported Communication Channels(channels) | 5 (Email, SMS, Social Ads, Landing Pages, Postcards) | 5 (Email, SMS, Social Ads, Landing Pages, Postcards) | |
| Average Setup Time(days) | 1-2 (self-service) | 1-2 (self-service) | |
| Monthly Cost for 5,000 Subscribers(USD) | $70/month | $70/month | |
| Automation Workflows on Standard Plan(count) | Limited (up to 5-10 per plan tier) | Limited (up to 5-10 per plan tier) | |
| SMS Cost Per Message(USD) | $0.01-0.05 per SMS | $0.01-0.05 per SMS | |
| Pre-built Email Templates(count) | 100+ templates | 100+ templates | |
| User Onboarding Time (Average)(hours) | 4-6 weeks | 4-6 weeks | |
| Cost Per 1,000 Emails(USD) | $2–$7 (plan-dependent) | $2–$7 (plan-dependent) | |
| Free Tier Monthly Email Limit(emails/month) | 12,000 | 12,000 | |
| API Setup Time (Developer Hours)(hours) | 0.5–1 hour (UI-based) | 0.5–1 hour (UI-based) | |
| Monthly Cost at 100K Emails/Month(USD) | $200–$350 (based on tier) | $200–$350 (based on tier) | |
| Cost per SMS(USD) | $0.01 (SMS add-on) | $0.01 (SMS add-on) | |
| SMS Country Coverage(countries) | 45+ countries | 45+ countries | |
| Email Template Library(templates) | 100+ | 100+ | |
| Setup Time (Days)(days) | 1 day (no-code signup) | 1 day (no-code signup) | |
| Uptime SLA(percent) | 99.99% | 99.99% | |
| Monthly Cost (50,000 contacts)(USD) | $350 | $350 | |
| Free Plan Email Contact Limit(contacts) | 500 contacts | 500 contacts | |
| Email Templates Available(templates) | 1,000+ templates | 1,000+ templates | |
| Creator Revenue Share(percent or variable) | 0% (SaaS model) | 0% (SaaS model) | |
| Pre-built Automation Workflows(workflows) | 300+ | 300+ | |
| Segmentation Data Points(data fields) | 50+ | 50+ | |
| E-commerce Integrations(platforms) | 50+ | 50+ | |
| Time to First Email Campaign(minutes) | 30-60 minutes | 30-60 minutes | |
| Paid Plan Starting Price(USD/month) | 20 (1K-contact plan) | 20 (1K-contact plan) | |
| Active Publications/Users(millions) | 20M+ users | 20M+ users | |
| Minimum Paid Plan Price(USD/month) | $13 | $13 | |
| Email Templates Library(templates) | 500+ templates including AI-generated | 500+ templates including AI-generated | |
| SMS Marketing Cost(USD/month add-on) | $20 additional per month | $20 additional per month | |
| Lowest Paid Monthly Price(USD) | $20/month | $20/month | |
| Email Templates Included(templates) | 1,000+ templates | 1,000+ templates | |
| Typical Setup Time for New Users(minutes) | 15-20 minutes | 15-20 minutes | |
| API Request Rate Limit(requests/minute) | 50 | 50 | |
| Average Email Deliverability Rate(%) | 97-98% | 97-98% | |
| Starting Price (Paid Plan)(USD/month) | $30/month | $30/month | |
| Built-in Monetization Features(count) | 0 (Third-party only) | 0 (Third-party only) | |
| E-commerce Platform Connectors(platforms) | 5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others) | 5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others) | |
| Entry-Level Paid Tier Cost(USD/month) | $20 | $20 | |
| Email Marketing Templates(templates) | 1000+ | 1000+ | |
| Average Learning Curve (Days)(days) | 1-3 | 1-3 | |
| Maximum Contact Limit (Paid Plans)(contacts) | 500,000+ | 500,000+ | |
| Multi-Channel Capabilities(channels) | 4 (email, SMS, ads, landing pages) | 4 (email, SMS, ads, landing pages) | |
| Free Tier Contact Capacity(contacts) | 500 | 500 | |
| Free Monthly Email Limit(emails) | 500 | 500 | |
| Cost Per 100k Emails (Paid)(USD) | $200+ (plan dependent) | $200+ (plan dependent) | |
| Setup Time (Minutes to First Email)(minutes) | 5-10 (UI-based) | 5-10 (UI-based) | |
| API Rate Limit (Requests/Second)(requests/sec) | 10 (REST API) | 10 (REST API) |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
M
4MoosendMoosend leads
Moosend
Attribute
Mailchimp
- $10/month(winner)Starting Monthly Price$20/month
- 1,000 subscribers(winner)Free Subscriber Limit500 subscribers
- Unlimited workflows with advanced triggers(winner)Automation WorkflowsLimited workflows on lower tiers
- 150+ integrationsNative Integrations300+ integrations(winner)
- 500,000+ usersUser Base12+ million users(winner)
- Available on all plans(winner)A/B Testing AvailabilityPremium plans only ($350+/month)
- 98.5%Email Deliverability Rate98.8%(winner)
- Starting Monthly Price
Moosend
$10/month(winner)
Mailchimp
$20/month
- Free Subscriber Limit
Moosend
1,000 subscribers(winner)
Mailchimp
500 subscribers
- Automation Workflows
Moosend
Unlimited workflows with advanced triggers(winner)
Mailchimp
Limited workflows on lower tiers
- Native Integrations
Moosend
150+ integrations
Mailchimp
300+ integrations(winner)
- User Base
Moosend
500,000+ users
Mailchimp
12+ million users(winner)
- A/B Testing Availability
Moosend
Available on all plans(winner)
Mailchimp
Premium plans only ($350+/month)
- Email Deliverability Rate
Moosend
98.5%
Mailchimp
98.8%(winner)
Full Comparison
| Attribute | Moosend | Mailchimp |
|---|---|---|
| Free Plan Contact Limit(contacts) | Up to 1,000(winner) | 500 |
| Entry-Level Paid Plan Price(USD/month) | $25 | $20(winner) |
| Monthly Cost for 5,000 Subscribers(USD) | $70/month | — |
| SMS Cost Per Message(USD) | $0.01-0.05 per SMS | — |
| Free Tier Monthly Email Limit(emails/month) | 12,000 | — |
Show 1 more attributeEntry-Level Paid Tier Cost(USD/month) $20 — | ||
| Third-Party Integrations Available(apps) | 300+ | 1,200+(winner) |
| AI Personalization Engine | Advanced AI-driven personalization included | Basic personalization features |
| Trigger-Based Automation Workflows | Advanced triggers and conditional logic standard | Available but less intuitive setup |
| Automation Workflows on Standard Plan(count) | Limited (up to 5-10 per plan tier) | — |
| SMS Marketing Capabilities | Limited SMS features | Full SMS suite with 2026 international expansion |
| Free Tier Contact Limit(contacts) | None | 500 contacts |
| Third-Party Integrations(integrations) | 300+ | 300+ (native + Zapier) |
| A/B Testing Variants Supported(variant types) | Subject line, content, send time (multivariate) | — |
| SMS Marketing | Included in all plans | Included in paid plans |
Show 56 more attributesNative Integrations Available(count) 150+ 300+ Automation Workflows Included(count) Unlimited on all plans Limited on starter plans A/B Testing Access(plan tier) All plans Premium+ ($350/month minimum) SMS Marketing Included(availability) Yes, all paid plans Paid add-on Core Marketing Channels(channels) 5 channels — SMS Marketing Capability(native/addon) Yes, with international expansion — Landing Page Builder Access Free on all plans — AI Email Generation Not available — Automation Complexity Level Basic (Customer Journey Builder) — Email Templates(count) 200+ — Free Plan Email Features Limited core features only — Email Template Design Options(variety level) Extensive design variety and customization — Segmentation Capabilities(trigger types) Standard audience segmentation — Customer Data Integration(depth level) Basic contact data syncing — Native CRM Included No (API integration only) — SMS Marketing Support Yes (added 2026, supports international markets) — Built-in CRM Yes, full CRM suite — Multi-Channel Marketing Email, SMS, landing pages, ads — Free Tier Available Yes (up to 500 contacts) — Automation Features Advanced automation included — Landing Page Builder Yes (drag-and-drop, AI-assisted) — CRM Functionality Full CRM with customer profiles — Lead Scoring Models Available(types) Behavioral segmentation only — Lead Scoring Sophistication(capability level) Basic (list segmentation only) — Automation Workflow Complexity(triggers/conditions) ~5 basic automations — Account-Based Marketing (ABM) Support No — Campaign Template Library(templates) 500+ — Automation Workflow Steps (Free/Starter Tier)(workflows) Unlimited (standard feature) — Max Contacts (Paid Plan)(contacts) Unlimited — Automation Workflows Limited basic sequences — Email Automation Workflows Advanced (conditional, behavioral triggers) — Built-in Payment Processing No (third-party required) — A/B Testing Capability Yes (subject lines, send time) — Max Free Tier Contacts(contacts) 500 — Supported Communication Channels(channels) 5 (Email, SMS, Social Ads, Landing Pages, Postcards) — Pre-built Email Templates(count) 100+ templates — A/B Testing Capabilities Advanced (subject, send time, content) — Bounce Handling & List Cleaning Manual review required — Subscriber Management Features Full CRM with segmentation, tagging, custom fields — SMS Country Coverage(countries) 45+ countries — Email Template Library(templates) 100+ — Email Templates Available(templates) 1,000+ templates — CRM Included in Base Plan No (paid add-on) — Pre-built Automation Workflows(workflows) 300+ — Segmentation Data Points(data fields) 50+ — Email Templates Library(templates) 500+ templates including AI-generated — E-commerce Integration Quality Advanced abandoned cart, product recommendations, dynamic pricing — Automation Workflows (Free Plan)(workflows) Basic automation on free plan — AI Writing Assistant Advanced AI copywriter with subject line optimization — Email Templates Included(templates) 1,000+ templates — Built-in Webinar Capacity(attendees) Not included — Native E-Commerce Features Limited - basic integration support only — Mobile App Available Yes - iOS and Android — Lead Scoring Automation Manual only — Multi-Channel Capabilities(channels) 4 (email, SMS, ads, landing pages) — Marketing Automation Features(count) Advanced (journey builder, behavioral triggers, A/B testing) — | ||
| User Interface Modernity(rating) | Modern, intuitive drag-and-drop design | Legacy interface, steep learning curve |
| Setup Time (Minutes to First Email)(minutes) | 5-10 (UI-based) | — |
| CRM Integration | Basic CRM features included | Full native CRM platform integrated |
| Starting Price(USD/month) | $10 | $0 (free tier) or $20 (Pro)(winner) |
| Starting Monthly Price(USD) | $10/month(winner) | $20/month |
| Free Plan Subscriber Limit(subscribers) | 1,000(winner) | 500 |
| Free Plan Available | Yes (500 contacts) | — |
| Starting Price (Monthly)(USD) | $0-$20 | — |
Show 23 more attributesStarting Price (Entry Tier)(USD/month) $13/month — Cost at 5,000 Contacts/Profiles(USD/month) $50-70/month — Cost at 50,000 Contacts/Profiles(USD/month) $100/month — Monthly Cost (10,000 contacts)(USD) $145 — Free Plan Monthly Email Limit(emails) 1,000 emails/month — Starting Price (Paid Plan)(USD/month) $13/month (Essentials) — Maximum Contact Plan(USD/month) $800/month (100,000 contacts) — Free Plan Availability Full-featured free plan — Starting Monthly Cost(USD) $20 — Pro Plan Monthly Cost (10k subscribers)(USD) $50 — Free Tier Subscriber Limit(subscribers) 500 free contacts — Entry-Level Monthly Cost(USD) $0 — SMS Delivery Cost(USD per message) Not offered (email-focused) — Voice Call Cost(USD per minute) Not offered — Cost Per 1,000 Emails(USD) $2–$7 (plan-dependent) — Monthly Cost at 100K Emails/Month(USD) $200–$350 (based on tier) — Cost per SMS(USD) $0.01 (SMS add-on) — Monthly Cost (50,000 contacts)(USD) $350 — Free Plan Email Contact Limit(contacts) 500 contacts — Paid Plan Starting Price(USD/month) 20 (1K-contact plan) — Lowest Paid Monthly Price(USD) $20/month — Starting Price (Paid Plan)(USD/month) $30/month — Free Tier Contact Capacity(contacts) 500 — | ||
| Email Deliverability Rate(%) | 98.5%(winner) | 97.2% |
| API Response Time (p95)(milliseconds) | 250ms | — |
| API Request Rate Limit(requests/minute) | 50 | — |
| Pre-built Automation Templates(templates) | 100+ | 300+(winner) |
| Automation Workflow Step Limit(steps) | Unlimited steps | — |
| Email Automation Complexity(workflow types) | Advanced (100+ triggers, unlimited branching) | — |
| Free Plan Automation Workflows | Automations available on free plan with customer journey builder | — |
| User Interface Ease Rating(score out of 5) | 4.2/5 | — |
| User Skill Level Required | Beginner-friendly | — |
| Setup Time for First Campaign(minutes) | 45 minutes | — |
| User Learning Curve(hours) | Minimal (intuitive interface) | — |
| User-Friendliness Rating(score) | 3.8/5 | — |
Show 4 more attributesLearning Curve (1=Easy, 5=Difficult)(scale) 1 (beginner-friendly) — Ease of Use Rating(1-5 scale) 7.8/10 — User Onboarding Time (Average)(hours) 4-6 weeks — Typical Setup Time for New Users(minutes) 15-20 minutes — | ||
| Global User Base(millions) | 500,000 users | 12+ million users(winner) |
| Learning Curve Rating(1-10 scale) | 7 (moderate to high) | — |
| Learning Curve Difficulty(1-10 scale) | 2/10 (simple) | — |
| Segmentation Depth | Sophisticated data-driven rules | — |
| 24/7 Support Availability | Yes, varies by plan | — |
| Phone Support Availability | Phone support on paid plans only | — |
| Email Deliverability Testing | A/B testing and design testing (free) | — |
| eCommerce Platform Support(platforms) | More extensive platform coverage | — |
| CRM Integration Capabilities | Basic contact management | — |
| API Integration Support(integrations) | 1000+ | — |
| Native CRM Integrations(integrations) | 3 (Salesforce, HubSpot, custom) | — |
| Ecommerce Integrations(integrations) | 13+ | — |
Show 2 more attributesE-commerce Integrations(platforms) 50+ — Native CRM Integration Requires API/Zapier connectors — | ||
| Free Plan Monthly Email Sends(emails/month) | 500 | — |
| G2 Aggregate Rating(out of 5) | 4.3/5 | — |
| Built-in E-commerce Features | Limited (abandoned cart via integrations) | — |
| Paid Plan Email Sending(sends per month) | Capped by contact tier multipliers | — |
| Integrated CRM & Contact Management | Full CRM suite with advanced segmentation | — |
| Built-in E-commerce & Monetization | Limited e-commerce via integrations | — |
| CRM Type | Basic add-on CRM | — |
| Overage Fees on Paid Plans | Yes - charges per contact/send overages | — |
| Analytics & Reporting Depth | Comprehensive campaign performance and subscriber insights | — |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 1,000-5,000 | — |
| Contact List Size Limit (Standard Pricing)(contacts) | Unlimited growth with pro-rated pricing | — |
| Maximum Monthly Email Limit(emails) | 300,000 (based on plan) | — |
| Maximum Contacts/Recipients(contacts) | Unlimited (with pricing increase) | — |
| Maximum Contact Limit (Paid Plans)(contacts) | 500,000+ | — |
| Free Plan Subscriber Capacity(contacts/subscribers) | 250 contacts | — |
| Price Scaling Factor at 5,000 Subscribers(relative cost index) | Steep 3-4x multiplier | — |
| Minimum Paid Plan Price(USD/month) | $13 | — |
| SMS Marketing Cost(USD/month add-on) | $20 additional per month | — |
| G2 Review Rating(stars out of 5) | 4.3/5 stars | — |
| Free Plan Contact Capacity(contacts) | 500 contacts | — |
| Lead Scoring Capability | Manual segmentation only | — |
| Marketing Channels Supported(channels) | Email, basic social | — |
| 2026 Feature Updates(updates) | Standard quarterly updates | — |
| API Complexity Level | Moderate, marketing-focused | — |
| Setup Time for Non-Developers(minutes) | 10-20 minutes | — |
| Setup Time for Monetization(minutes) | 30+ (payment processor + Mailchimp config) | — |
| Time to First Email Campaign(minutes) | 30-60 minutes | — |
| Average Learning Curve (Days)(days) | 1-3 | — |
| Email Template Quality | Modern and professional | — |
| Integration Capabilities(/10) | Third-party integrations | — |
| Native Salesforce CRM Integration | No (Zapier third-party only) | — |
| E-commerce Platform Connectors(platforms) | 5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others) | — |
| G2 Award Count(awards) | Transactional email and small business | — |
| A/B Testing | All paid plans | — |
| Max Contacts (Starter Plan)(contacts) | 500 (free) / 5,000 (paid) | — |
| Average Implementation Time(days) | 0.08 months (1 hour) | — |
| Customer Support Response Time(minutes) | Email-based, no SLA | — |
| Built-in Monetization Tools(features) | None (requires third-party solutions) | — |
| Creator Revenue Share(percent or variable) | 0% (SaaS model) | — |
| Free Monthly Email Volume(emails) | Unlimited (with 10k contacts max) | — |
| Cost per 1,000 Emails (Pay-as-You-Go)(USD) | Not applicable (subscriber-based) | — |
| Starter Tier Monthly Cost (50k contacts)(USD/month) | $350/month | — |
| Free Monthly Email Limit(emails) | 500 | — |
| Cost Per 100k Emails (Paid)(USD) | $200+ (plan dependent) | — |
| API Rate Limit(requests per second) | 10 calls/second | — |
| Cost at 10,000 Subscribers(USD/month) | $50-100 | — |
| Monetization Revenue Share(percent) | 0% (you handle payments) | — |
| Average Setup Time(days) | 1-2 (self-service) | — |
| API Setup Time (Developer Hours)(hours) | 0.5–1 hour (UI-based) | — |
| Setup Time (Days)(days) | 1 day (no-code signup) | — |
| Uptime SLA(percent) | 99.99% | — |
| Monthly Active Users(millions) | 12M+ users (2025) | — |
| Active Publications/Users(millions) | 20M+ users | — |
| Marketing Automation Workflows | Advanced visual builder included | — |
| Built-in Landing Page Builder | Yes (drag-and-drop) | — |
| Contact Management Features | List management only | — |
| Dedicated IP Support | Available at higher tiers | — |
| Average Email Deliverability Rate(%) | 97-98% | — |
| Built-in Monetization Features(count) | 0 (Third-party only) | — |
| Built-in CRM Features | Basic contact segmentation, limited tagging, no pipeline management | — |
| Email Marketing Templates(templates) | 1000+ | — |
| Sales Tools Available | None—email-focused platform only | — |
| API Rate Limit (Requests/Second)(requests/sec) | 10 (REST API) | — |
MMoosend
MailchimpFree Plan Contact Limit(contacts)
Up to 1,000
500
Entry-Level Paid Plan Price(USD/month)
$25
$20
Monthly Cost for 5,000 Subscribers(USD)
$70/month
—
SMS Cost Per Message(USD)
$0.01-0.05 per SMS
—
Free Tier Monthly Email Limit(emails/month)
12,000
—
Show 1 more attribute
Entry-Level Paid Tier Cost(USD/month)
$20
—
Third-Party Integrations Available(apps)
300+
1,200+
AI Personalization Engine
Advanced AI-driven personalization included
Basic personalization features
Trigger-Based Automation Workflows
Advanced triggers and conditional logic standard
Available but less intuitive setup
Automation Workflows on Standard Plan(count)
Limited (up to 5-10 per plan tier)
—
SMS Marketing Capabilities
Limited SMS features
Full SMS suite with 2026 international expansion
Free Tier Contact Limit(contacts)
None
500 contacts
Third-Party Integrations(integrations)
300+
300+ (native + Zapier)
A/B Testing Variants Supported(variant types)
Subject line, content, send time (multivariate)
—
SMS Marketing
Included in all plans
Included in paid plans
Show 56 more attributes
Native Integrations Available(count)
150+
300+
Automation Workflows Included(count)
Unlimited on all plans
Limited on starter plans
A/B Testing Access(plan tier)
All plans
Premium+ ($350/month minimum)
SMS Marketing Included(availability)
Yes, all paid plans
Paid add-on
Core Marketing Channels(channels)
5 channels
—
SMS Marketing Capability(native/addon)
Yes, with international expansion
—
Landing Page Builder Access
Free on all plans
—
AI Email Generation
Not available
—
Automation Complexity Level
Basic (Customer Journey Builder)
—
Email Templates(count)
200+
—
Free Plan Email Features
Limited core features only
—
Email Template Design Options(variety level)
Extensive design variety and customization
—
Segmentation Capabilities(trigger types)
Standard audience segmentation
—
Customer Data Integration(depth level)
Basic contact data syncing
—
Native CRM Included
No (API integration only)
—
SMS Marketing Support
Yes (added 2026, supports international markets)
—
Built-in CRM
Yes, full CRM suite
—
Multi-Channel Marketing
Email, SMS, landing pages, ads
—
Free Tier Available
Yes (up to 500 contacts)
—
Automation Features
Advanced automation included
—
Landing Page Builder
Yes (drag-and-drop, AI-assisted)
—
CRM Functionality
Full CRM with customer profiles
—
Lead Scoring Models Available(types)
Behavioral segmentation only
—
Lead Scoring Sophistication(capability level)
Basic (list segmentation only)
—
Automation Workflow Complexity(triggers/conditions)
~5 basic automations
—
Account-Based Marketing (ABM) Support
No
—
Campaign Template Library(templates)
500+
—
Automation Workflow Steps (Free/Starter Tier)(workflows)
Unlimited (standard feature)
—
Max Contacts (Paid Plan)(contacts)
Unlimited
—
Automation Workflows
Limited basic sequences
—
Email Automation Workflows
Advanced (conditional, behavioral triggers)
—
Built-in Payment Processing
No (third-party required)
—
A/B Testing Capability
Yes (subject lines, send time)
—
Max Free Tier Contacts(contacts)
500
—
Supported Communication Channels(channels)
5 (Email, SMS, Social Ads, Landing Pages, Postcards)
—
Pre-built Email Templates(count)
100+ templates
—
A/B Testing Capabilities
Advanced (subject, send time, content)
—
Bounce Handling & List Cleaning
Manual review required
—
Subscriber Management Features
Full CRM with segmentation, tagging, custom fields
—
SMS Country Coverage(countries)
45+ countries
—
Email Template Library(templates)
100+
—
Email Templates Available(templates)
1,000+ templates
—
CRM Included in Base Plan
No (paid add-on)
—
Pre-built Automation Workflows(workflows)
300+
—
Segmentation Data Points(data fields)
50+
—
Email Templates Library(templates)
500+ templates including AI-generated
—
E-commerce Integration Quality
Advanced abandoned cart, product recommendations, dynamic pricing
—
Automation Workflows (Free Plan)(workflows)
Basic automation on free plan
—
AI Writing Assistant
Advanced AI copywriter with subject line optimization
—
Email Templates Included(templates)
1,000+ templates
—
Built-in Webinar Capacity(attendees)
Not included
—
Native E-Commerce Features
Limited - basic integration support only
—
Mobile App Available
Yes - iOS and Android
—
Lead Scoring Automation
Manual only
—
Multi-Channel Capabilities(channels)
4 (email, SMS, ads, landing pages)
—
Marketing Automation Features(count)
Advanced (journey builder, behavioral triggers, A/B testing)
—
User Interface Modernity(rating)
Modern, intuitive drag-and-drop design
Legacy interface, steep learning curve
Setup Time (Minutes to First Email)(minutes)
5-10 (UI-based)
—
CRM Integration
Basic CRM features included
Full native CRM platform integrated
Starting Price(USD/month)
$10
$0 (free tier) or $20 (Pro)
Starting Monthly Price(USD)
$10/month
$20/month
Free Plan Subscriber Limit(subscribers)
1,000
500
Free Plan Available
Yes (500 contacts)
—
Starting Price (Monthly)(USD)
$0-$20
—
Show 23 more attributes
Starting Price (Entry Tier)(USD/month)
$13/month
—
Cost at 5,000 Contacts/Profiles(USD/month)
$50-70/month
—
Cost at 50,000 Contacts/Profiles(USD/month)
$100/month
—
Monthly Cost (10,000 contacts)(USD)
$145
—
Free Plan Monthly Email Limit(emails)
1,000 emails/month
—
Starting Price (Paid Plan)(USD/month)
$13/month (Essentials)
—
Maximum Contact Plan(USD/month)
$800/month (100,000 contacts)
—
Free Plan Availability
Full-featured free plan
—
Starting Monthly Cost(USD)
$20
—
Pro Plan Monthly Cost (10k subscribers)(USD)
$50
—
Free Tier Subscriber Limit(subscribers)
500 free contacts
—
Entry-Level Monthly Cost(USD)
$0
—
SMS Delivery Cost(USD per message)
Not offered (email-focused)
—
Voice Call Cost(USD per minute)
Not offered
—
Cost Per 1,000 Emails(USD)
$2–$7 (plan-dependent)
—
Monthly Cost at 100K Emails/Month(USD)
$200–$350 (based on tier)
—
Cost per SMS(USD)
$0.01 (SMS add-on)
—
Monthly Cost (50,000 contacts)(USD)
$350
—
Free Plan Email Contact Limit(contacts)
500 contacts
—
Paid Plan Starting Price(USD/month)
20 (1K-contact plan)
—
Lowest Paid Monthly Price(USD)
$20/month
—
Starting Price (Paid Plan)(USD/month)
$30/month
—
Free Tier Contact Capacity(contacts)
500
—
Email Deliverability Rate(%)
98.5%
97.2%
API Response Time (p95)(milliseconds)
250ms
—
API Request Rate Limit(requests/minute)
50
—
Pre-built Automation Templates(templates)
100+
300+
Automation Workflow Step Limit(steps)
Unlimited steps
—
Email Automation Complexity(workflow types)
Advanced (100+ triggers, unlimited branching)
—
Free Plan Automation Workflows
Automations available on free plan with customer journey builder
—
User Interface Ease Rating(score out of 5)
4.2/5
—
User Skill Level Required
Beginner-friendly
—
Setup Time for First Campaign(minutes)
45 minutes
—
User Learning Curve(hours)
Minimal (intuitive interface)
—
User-Friendliness Rating(score)
3.8/5
—
Show 4 more attributes
Learning Curve (1=Easy, 5=Difficult)(scale)
1 (beginner-friendly)
—
Ease of Use Rating(1-5 scale)
7.8/10
—
User Onboarding Time (Average)(hours)
4-6 weeks
—
Typical Setup Time for New Users(minutes)
15-20 minutes
—
Global User Base(millions)
500,000 users
12+ million users
Learning Curve Rating(1-10 scale)
7 (moderate to high)
—
Learning Curve Difficulty(1-10 scale)
2/10 (simple)
—
Segmentation Depth
Sophisticated data-driven rules
—
24/7 Support Availability
Yes, varies by plan
—
Phone Support Availability
Phone support on paid plans only
—
Email Deliverability Testing
A/B testing and design testing (free)
—
eCommerce Platform Support(platforms)
More extensive platform coverage
—
CRM Integration Capabilities
Basic contact management
—
API Integration Support(integrations)
1000+
—
Native CRM Integrations(integrations)
3 (Salesforce, HubSpot, custom)
—
Ecommerce Integrations(integrations)
13+
—
Show 2 more attributes
E-commerce Integrations(platforms)
50+
—
Native CRM Integration
Requires API/Zapier connectors
—
Free Plan Monthly Email Sends(emails/month)
500
—
G2 Aggregate Rating(out of 5)
4.3/5
—
Built-in E-commerce Features
Limited (abandoned cart via integrations)
—
Paid Plan Email Sending(sends per month)
Capped by contact tier multipliers
—
Integrated CRM & Contact Management
Full CRM suite with advanced segmentation
—
Built-in E-commerce & Monetization
Limited e-commerce via integrations
—
CRM Type
Basic add-on CRM
—
Overage Fees on Paid Plans
Yes - charges per contact/send overages
—
Analytics & Reporting Depth
Comprehensive campaign performance and subscriber insights
—
Monthly Email Send Limit (Entry Plan)(emails/month)
1,000-5,000
—
Contact List Size Limit (Standard Pricing)(contacts)
Unlimited growth with pro-rated pricing
—
Maximum Monthly Email Limit(emails)
300,000 (based on plan)
—
Maximum Contacts/Recipients(contacts)
Unlimited (with pricing increase)
—
Maximum Contact Limit (Paid Plans)(contacts)
500,000+
—
Free Plan Subscriber Capacity(contacts/subscribers)
250 contacts
—
Price Scaling Factor at 5,000 Subscribers(relative cost index)
Steep 3-4x multiplier
—
Minimum Paid Plan Price(USD/month)
$13
—
SMS Marketing Cost(USD/month add-on)
$20 additional per month
—
G2 Review Rating(stars out of 5)
4.3/5 stars
—
Free Plan Contact Capacity(contacts)
500 contacts
—
Lead Scoring Capability
Manual segmentation only
—
Marketing Channels Supported(channels)
Email, basic social
—
2026 Feature Updates(updates)
Standard quarterly updates
—
API Complexity Level
Moderate, marketing-focused
—
Setup Time for Non-Developers(minutes)
10-20 minutes
—
Setup Time for Monetization(minutes)
30+ (payment processor + Mailchimp config)
—
Time to First Email Campaign(minutes)
30-60 minutes
—
Average Learning Curve (Days)(days)
1-3
—
Email Template Quality
Modern and professional
—
Integration Capabilities(/10)
Third-party integrations
—
Native Salesforce CRM Integration
No (Zapier third-party only)
—
E-commerce Platform Connectors(platforms)
5+ (Shopify, WooCommerce, BigCommerce, Squarespace, others)
—
G2 Award Count(awards)
Transactional email and small business
—
A/B Testing
All paid plans
—
Max Contacts (Starter Plan)(contacts)
500 (free) / 5,000 (paid)
—
Average Implementation Time(days)
0.08 months (1 hour)
—
Customer Support Response Time(minutes)
Email-based, no SLA
—
Built-in Monetization Tools(features)
None (requires third-party solutions)
—
Creator Revenue Share(percent or variable)
0% (SaaS model)
—
Free Monthly Email Volume(emails)
Unlimited (with 10k contacts max)
—
Cost per 1,000 Emails (Pay-as-You-Go)(USD)
Not applicable (subscriber-based)
—
Starter Tier Monthly Cost (50k contacts)(USD/month)
$350/month
—
Free Monthly Email Limit(emails)
500
—
Cost Per 100k Emails (Paid)(USD)
$200+ (plan dependent)
—
API Rate Limit(requests per second)
10 calls/second
—
Cost at 10,000 Subscribers(USD/month)
$50-100
—
Monetization Revenue Share(percent)
0% (you handle payments)
—
Average Setup Time(days)
1-2 (self-service)
—
API Setup Time (Developer Hours)(hours)
0.5–1 hour (UI-based)
—
Setup Time (Days)(days)
1 day (no-code signup)
—
Uptime SLA(percent)
99.99%
—
Monthly Active Users(millions)
12M+ users (2025)
—
Active Publications/Users(millions)
20M+ users
—
Marketing Automation Workflows
Advanced visual builder included
—
Built-in Landing Page Builder
Yes (drag-and-drop)
—
Contact Management Features
List management only
—
Dedicated IP Support
Available at higher tiers
—
Average Email Deliverability Rate(%)
97-98%
—
Built-in Monetization Features(count)
0 (Third-party only)
—
Built-in CRM Features
Basic contact segmentation, limited tagging, no pipeline management
—
Email Marketing Templates(templates)
1000+
—
Sales Tools Available
None—email-focused platform only
—
API Rate Limit (Requests/Second)(requests/sec)
10 (REST API)
—
Pros & Cons
10 pros·6 cons across both
M
M
Moosend
+5-3
Pros
- Starting at $10/month with 1,000 free subscribers vs competitors charging more
- Unlimited automation workflows with advanced behavioral triggers on all plans
- A/B testing, landing pages, and SMS included on all paid tiers
- Advanced segmentation with 1,200+ tagging options
- Real-time analytics with predictive sending optimization
Cons
- Smaller user base (500K) means fewer community resources and third-party templates than Mailchimp
- Only 150 native integrations vs Mailchimp's 300+
- Customer support primarily ticket-based; no phone support on starter plans
Mailchimp
+5-3
Pros
- 300+ native integrations plus Zapier support for 3,000+ apps
- 12+ million active users provide large ecosystem of templates and community support
- Free plan includes basic automation (up to 500 subscribers)
- 98.8% email deliverability rate (highest in industry)
- Superior brand recognition and customer support via phone, chat, and email
Cons
- A/B testing locked behind Premium plans costing $350+/month; unavailable to budget users
- Advanced automation limited on lower tiers; most features require $20+/month plans
- Pricing less competitive for growing businesses; starter plan at $20/month vs competitors at $10
Frequently Asked Questions
5 questions
Moosend offers superior value for budget-conscious startups: $10/month entry price vs Mailchimp's $20, 1,000 free subscribers vs 500, and unlimited automation on all tiers. A small business running on $50/month will get significantly more features with Moosend, including A/B testing and SMS, which cost extra on Mailchimp.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
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Wikipedia
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