software
Klaviyo vs Brevo 2026: Features & Pricing
Klaviyo leads in email automation sophistication and ecommerce integrations with advanced segmentation, while Brevo offers significantly lower pricing and combined email/SMS capabilities, making it better for budget-conscious businesses without complex workflow needs.
Klaviyo
Ecommerce-focused email and SMS marketing platform with advanced segmentation and predictive analytics for online retailers.
Ecommerce businesses, DTC brands, and agencies needing sophisticated marketing automation and revenue tracking
Score71%
VS
B
Brevo
All-in-one marketing platform combining email, SMS, and landing pages with emphasis on affordability.
Small businesses, startups, nonprofits, and service-based companies seeking budget-friendly multi-channel marketing without complex automation needs
Score71%
197 attributes7 differences14 pros/cons
Quick Answer
AI SummaryKlaviyo leads in email automation sophistication and ecommerce integrations with advanced segmentation, while Brevo offers significantly lower pricing and combined email/SMS capabilities, making it better for budget-conscious businesses without complex workflow needs.
Our Verdict
AI-assistedChoose Klaviyo if you run a high-growth ecommerce business needing sophisticated automation, predictive analytics, advanced segmentation, and native integrations with multiple platforms—the investment pays off through higher email ROI. Choose Brevo if you're a small business or startup seeking an affordable, all-in-one marketing platform with email, SMS, and landing pages bundled together without requiring advanced behavioral automation.
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Klaviyo
8.3/10
Brevo
6.7/10
B
Choose Klaviyo if
Best pickEcommerce businesses, DTC brands, and agencies needing sophisticated marketing automation and revenue tracking
B
Choose Brevo if
Small businesses, startups, nonprofits, and service-based companies seeking budget-friendly multi-channel marketing without complex automation needs
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Key Differences at a Glance
- Starting Price (Monthly):✓ Brevo wins($8/month vs $20/month)
- Free Tier Contact Limit:✓ Klaviyo wins(500 contacts unlimited emails vs 300 contacts + 20,000 emails/day)
- Native Ecommerce Integrations:✓ Klaviyo wins(200+ (Shopify, BigCommerce, WooCommerce, Magento) vs 50+ (Shopify, WooCommerce, PrestaShop))
Key Facts & Figures
103 numeric metrics compared
| Metric | Klaviyo | Brevo | Ratio |
|---|---|---|---|
| Starting Price (Entry Tier)(USD/month) | $20/month | — | — |
| Cost at 5,000 Contacts/Profiles(USD/month) | $100/month | — | — |
| Cost at 50,000 Contacts/Profiles(USD/month) | $720/month | — | — |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 5,000+ | — | — |
| Average eCommerce Email Revenue Per Send(USD) | $72 | — | — |
| Starting Price (Email Only)(USD/month) | $20/month (500 contacts) | — | — |
| eCommerce Email Automation ROI(%) | 4,200% ROI (industry average) | — | — |
| Segmentation Filter Count(filters) | 45+ filters | — | — |
| Client Revenue Tracked (Lifetime)(million USD) | $50M+ | — | — |
| Email Support Cost(USD/month) | Included (higher plans only) | Free for all users | — |
| Channels Supported(count) | 3 (Email, SMS, WhatsApp) | 4 (Email, SMS, WhatsApp, Social) | |
| Platform Rating(out of 5) | 4.7/5 | — | — |
| Typical Onboarding Time(weeks) | 7-14 | — | — |
| eCommerce Revenue Attribution(USD per email) | $72 per email sent | — | — |
| eCommerce Platform ROI(%) | Industry average 4,200% | — | — |
| Starting Monthly Price(USD) | $20+ (usage-based) | — | — |
| Email Deliverability Rate(%) | 99.2% | — | — |
| API Rate Limit(requests per second) | 10,000 | — | — |
| Price at 50,000 Contacts(USD) | $1,250 | — | — |
| SMS Cost Per Message(USD) | $0.01-0.03 (add-on) | Included (varies by tier) | — |
| Ease of Use Score(/10) | 6.5 | — | — |
| Starting Price(USD/month) | $20 | — | — |
| Email Integrations Count(integrations) | 400+ | — | — |
| API Rate Limits(requests/minute) | 60 | — | — |
| SMS Deliverability Rate(%) | 98% | — | — |
| Starting Monthly Cost(USD) | $20-45 | — | — |
| Free Email Monthly Limit(emails) | None | — | — |
| E-commerce Templates Available(count) | 200+ Shopify-optimized | — | — |
| Open Rate Improvement (avg)(percent increase) | 10-15% with predictive send time | — | — |
| Deliverability Rating(percent) | 99.1% | — | — |
| Base Monthly Cost(USD) | $20 | — | — |
| Email Template Library(templates) | 500+ | — | — |
| Lead Scoring Accuracy(percent) | 35% | — | — |
| SMS Open Rate(percent) | 98% | — | — |
| Free Plan Contact Limit(contacts) | 500 | 300 contacts | |
| Native E-commerce Integrations(integrations) | 200+ | — | — |
| Setup Time (Minutes)(minutes) | 30-45 | — | — |
| Automation Workflows (Free Tier)(workflows) | 5 active automations | — | — |
| Available Template Library(templates) | 150+ with AI generation | — | — |
| SMS Average Revenue Per Message(USD) | $0.45 | — | — |
| Base Monthly Price(USD) | $20 (for 500 contacts) | — | — |
| Email Templates Available(templates) | 500+ | 200+ templates | |
| Average Implementation Time(days) | 1-2 weeks (visual setup) | — | — |
| API Rate Limit (Standard Plan)(calls/24hrs) | 500 | — | — |
| Maximum Contact Database Size(contacts) | 100+ million | — | — |
| Starting Price (Monthly)(USD) | $20 | $20/month | |
| Mid-Tier Price (5K contacts/subscribers)(USD) | $320 | — | — |
| Enterprise Price (100K+ contacts/subscribers)(USD) | $1,200+ | — | — |
| Pre-built Automation Templates(count) | 250+ | 200+ | |
| Starting Monthly Price(USD) | $20 | $20/month | |
| SMS Campaign Performance (CTR)(%) | 35-40% | — | — |
| Free Trial Length(days) | 14 | — | — |
| Entry-Level Monthly Price(USD) | $20 | — | — |
| API Rate Limit(requests/minute) | 300 | 300 calls/min | |
| Pre-built E-commerce Integrations(count) | 150+ | — | — |
| Monthly Cost at 1M Contacts(USD) | $1,350 | — | — |
| Base Plan Monthly Cost(USD) | $20 | — | — |
| Email Deliverability Rate(%) | 98.5% | 98.2% | |
| Contact Limit (Free Plan)(contacts) | 500 | — | — |
| Price Per SMS (Add-on/Included)(USD) | $0.01-0.015 (add-on) | — | — |
| Native Integrations(count) | 100+ | 200+ | |
| Mid-Tier Plan Monthly Cost (10k contacts)(USD) | $45 | — | — |
| Monthly Starting Price(USD) | $20 | $8 | |
| Free Tier Monthly Email Sends(emails/day) | Unlimited | 20,000 | — |
| Native Ecommerce Integrations(integrations) | 200+ | 50+ | |
| Behavioral Automation Triggers(trigger types) | 100+ | 20 | |
| Base Monthly Price (500 contacts)(USD) | $20 | — | — |
| Direct Platform Integrations(integrations) | 150+ | — | — |
| Implementation Time (Average)(days) | 14-21 days | — | — |
| Customer Satisfaction Rating(out of 5) | 4.5/5 | — | — |
| SMS Marketing Cost(USD/month) | Included in base | — | — |
| Contact Limit (Entry Plan)(contacts) | 500 | — | — |
| G2 User Rating(/5) | 4.7 | — | — |
| Review Count (G2)(reviews) | 3,100+ | — | — |
| Automation Workflows (Pre-built)(templates) | 400+ | — | — |
| Free Plan Subscriber Limit(subscribers) | 300 | 300 | |
| Starter Plan Monthly Cost(USD) | $29 | $29 | |
| Contact Limit at Entry Paid Tier(contacts) | 500,000 | 500,000 | |
| Starting Price (Paid Plan)(USD/month) | $0.60 per 1,000 emails + $5/year base | $0.60 per 1,000 emails + $5/year base | |
| G2 Award Count(awards) | Enterprise and small business | Enterprise and small business | |
| Starter Plan Monthly Price(USD) | $20 | $20 | |
| Emails Per Day (Free Tier)(emails/day) | 300 (14 days only) | 300 (14 days only) | |
| Average Deliverability Rate(%) | 98.8% | 98.8% | |
| API Response Time (p95)(ms) | <200ms | <200ms | |
| Uptime SLA(percent) | 99.9% | 99.9% | |
| SMS Messages Included (Starter)(SMS/month) | 5 | 5 | |
| Webhook Event Types(event types) | 12 standard events | 12 standard events | |
| Monthly Cost (10,000 contacts)(USD) | $20 | $20 | |
| Email Templates Included(templates) | 200+ templates | 200+ templates | |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | $3,024 savings per year | $3,024 savings per year | |
| Free Tier SMS Messages(messages/month) | 300 SMS | 300 SMS | |
| Pre-built Email Templates(count) | 90+ templates | 90+ templates | |
| Customer Support Response Time(hours) | 24 hours average | 24 hours average | |
| Minimum Monthly Cost (Core Plan)(USD) | $20 | $20 | |
| Free Tier Daily Email Limit(emails/day) | 300 emails/day | 300 emails/day | |
| Average Onboarding Time(weeks) | 1 day | 1 day | |
| Monthly Cost (50,000 contacts)(USD) | $20 | $20 | |
| Free Plan Email Contact Limit(contacts) | 300 contacts | 300 contacts | |
| Automation Workflow Step Limit(steps) | 15 steps | 15 steps | |
| Third-party Integrations(count) | 150+ integrations | 150+ integrations | |
| Free Tier Contact Limit(contacts) | 500 | 500 | |
| Native Integrations Available(platforms) | 300+ | 300+ | |
| Implementation Difficulty (1-10 scale)(difficulty score) | 3/10 (easy) | 3/10 (easy) |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
Klaviyo leads1 tie
B
2BrevoKlaviyo
Attribute
Brevo
- $20/monthStarting Price (Monthly)$8/month(winner)
- 500 contacts unlimited emails(winner)Free Tier Contact Limit300 contacts + 20,000 emails/day
- 200+ (Shopify, BigCommerce, WooCommerce, Magento)(winner)Native Ecommerce Integrations50+ (Shopify, WooCommerce, PrestaShop)
- Paid add-on ($0.01-0.03 per SMS)SMS Channel IncludedIncluded in all plans(winner)
- Advanced (100+ trigger events, AI-powered)(winner)Behavioral Trigger WorkflowsBasic (20+ trigger events)
- Email/chat; phone on paid plansCustomer Support QualityEmail/chat; phone on premium tiers
- Subject, content, send time, segment split(winner)A/B Testing CapabilitiesSubject line and send time only
- Starting Price (Monthly)
Klaviyo
$20/month
Brevo
$8/month(winner)
- Free Tier Contact Limit
Klaviyo
500 contacts unlimited emails(winner)
Brevo
300 contacts + 20,000 emails/day
- Native Ecommerce Integrations
Klaviyo
200+ (Shopify, BigCommerce, WooCommerce, Magento)(winner)
Brevo
50+ (Shopify, WooCommerce, PrestaShop)
- SMS Channel Included
Klaviyo
Paid add-on ($0.01-0.03 per SMS)
Brevo
Included in all plans(winner)
- Behavioral Trigger Workflows
Klaviyo
Advanced (100+ trigger events, AI-powered)(winner)
Brevo
Basic (20+ trigger events)
- Customer Support Quality
Klaviyo
Email/chat; phone on paid plans
Brevo
Email/chat; phone on premium tiers
- A/B Testing Capabilities
Klaviyo
Subject, content, send time, segment split(winner)
Brevo
Subject line and send time only
Full Comparison
| Attribute | Klaviyo | Brevo |
|---|---|---|
| Starting Price (Entry Tier)(USD/month) | $20/month | — |
| Cost at 5,000 Contacts/Profiles(USD/month) | $100/month | — |
| Cost at 50,000 Contacts/Profiles(USD/month) | $720/month | — |
| Starting Price (Email Only)(USD/month) | $20/month (500 contacts) | — |
| Price at 100K Contacts(USD/month) | Varies by plan features | — |
Show 35 more attributesPricing Structure Active profiles (contacts with behavior) Emails sent per month Free Contact Storage(contacts) Limited (plan-dependent) Generous, unlimited across plans Starting Monthly Price(USD) $20+ (usage-based) — Price at 50,000 Contacts(USD) $1,250 — Starting Price(USD/month) $20 — Starting Monthly Cost(USD) $20-45 — Free Email Monthly Limit(emails) None — Base Monthly Cost(USD) $20 — Free Tier Subscriber Limit(subscribers) None (paid only) — Base Monthly Price(USD) $20 (for 500 contacts) — Starting Price (Monthly)(USD) $20 $20/month Mid-Tier Price (5K contacts/subscribers)(USD) $320 — Enterprise Price (100K+ contacts/subscribers)(USD) $1,200+ — Starting Monthly Price(USD) $20 $20/month Entry-Level Monthly Price(USD) $20 — Monthly Cost at 1M Contacts(USD) $1,350 — Base Plan Monthly Cost(USD) $20 — Price Per SMS (Add-on/Included)(USD) $0.01-0.015 (add-on) — Mid-Tier Plan Monthly Cost (10k contacts)(USD) $45 — Monthly Starting Price(USD) $20 $8 Free Tier Monthly Email Sends(emails/day) Unlimited 20,000 Base Monthly Price (500 contacts)(USD) $20 — SMS Marketing Cost(USD/month) Included in base — Starter Plan Monthly Cost(USD) $29 — Starting Price (Paid Plan)(USD/month) $0.60 per 1,000 emails + $5/year base — Maximum Contact Plan(USD/month) Unlimited (pay-per-email) — Free Plan Availability Limited contacts with basic features — Starter Plan Monthly Price(USD) $20 — Emails Per Day (Free Tier)(emails/day) 300 (14 days only) — Monthly Cost (10,000 contacts)(USD) $20 — Monthly Contact Limit (Free Plan)(contacts) Unlimited contacts (Free plan available) — Minimum Monthly Cost (Core Plan)(USD) $20 — Monthly Cost (50,000 contacts)(USD) $20 — Free Plan Email Contact Limit(contacts) 300 contacts — Free Tier Contact Limit(contacts) 500 — | ||
| Free Plan Email Features | All email features included | — |
| Email Template Design Options(variety level) | eCommerce-optimized templates | — |
| Segmentation Capabilities(trigger types) | Advanced behavior-led segmentation | — |
| Customer Data Integration(depth level) | Unified customer data foundation | — |
| Pre-Built Integrations(count) | Extensive custom via API | — |
Show 66 more attributesEmail Marketing Integration Native email + SMS + pop-ups — Campaign Scheduling Smart scheduling with AI optimization — Segmentation Capability Advanced behavioral data segmentation Standard segmentation engine Channels Supported(count) 3 (Email, SMS, WhatsApp) 4 (Email, SMS, WhatsApp, Social) AI Features Available(count) Personalized send time optimization Multiple AI platform enhancements (2026) Customer Data Platform Built-in CDP as core foundation Expanding CRM data capabilities Automation Capabilities(templates) Unlimited triggered sequences with advanced conditional logic — Channels Supported(count) Email, SMS, Web Push, Forms — Segmentation Capabilities Behavioral, predictive, e-commerce segments, custom attributes — Automation Complexity Level Advanced multi-channel — E-commerce Integration Quality Native integration with major platforms — Personalization Capabilities AI-powered with customer data platform — Email Integrations Count(integrations) 400+ — SMS Marketing Included Yes, native SMS Yes (all plans) Landing Page Builder(included) No, third-party required — SMS Capability(native integration) Native SMS included — E-commerce Templates Available(count) 200+ Shopify-optimized — Automation Workflow Complexity(triggers/conditions) Unlimited with predictive optimization 100+ pre-built templates Email Template Library(templates) 500+ — Lead Scoring Accuracy(percent) 35% — Free Plan Contact Limit(contacts) 500 300 contacts Automation Workflows (Free Tier)(workflows) 5 active automations — Available Template Library(templates) 150+ with AI generation — SMS Channel Support(available) Yes (all plans) — Email Templates Available(templates) 500+ 200+ templates Native Mobile App Push Support Web push only — CRM Deal Pipeline Features Basic customer profiles only — Lead Scoring Models(types) Basic behavioral and manual only — Account-Based Marketing Capability(capability level) Not supported — Email Channel Supported — SMS Channel Supported — Push Notifications Basic mobile only — In-App Messaging Not supported — Native SMS Marketing Yes, included with segmentation — Behavioral Automation Depth Advanced (20+ trigger types) — Contact Limit (Free Plan)(contacts) 500 — Included Channels (Base Tier) Email only — Predictive Analytics Capability Yes (advanced) — Native Ecommerce Integrations(integrations) 200+ 50+ Behavioral Automation Triggers(trigger types) 100+ 20 A/B Test Variants Supported(dimensions) Subject, content, send time, segment split Subject line, send time only Landing Page Builder Included(boolean) Paid add-on ($0.02 per view) Yes, included in all plans Direct Platform Integrations(integrations) 150+ — Automation Workflows (Entry Plan)(workflows) Unlimited — Native CRM Features Customer profiles and purchase history only — Automation Workflows (Pre-built)(templates) 400+ — Landing Pages on Free Plan(pages) Limited — Email Automation Workflows(workflows) Advanced automation with dynamic content triggers — Native CRM Integration(null) Full CRM with advanced segmentation and scoring — Automation Features Advanced workflows from Standard plan — SMS Messages Included (Starter)(SMS/month) 5 — Built-in CRM/Automation Yes (included) — Email Templates Included(templates) 200+ templates — CRM Features Full CRM with deals, pipeline, and forecasting — Free Tier SMS Messages(messages/month) 300 SMS — Pre-built Email Templates(count) 90+ templates — Automation Workflows 50 on paid, limited — Ecommerce-Specific Abandoned Cart Feature(availability) Basic product recovery emails — Lead Scoring Rule-based only — CRM Capability Level Basic (contact management, no deal tracking) — SMS Included in Base Plan Yes (Email+ and above) — AI Writing Assistant Yes (Email+ plan) — Marketing Automation Sophistication Basic workflows — CRM Pipeline Management Contact management only — CRM Included in Base Plan Yes — SMS Marketing Availability Included in plans — | ||
| Monthly Email Send Limit (Entry Plan)(emails/month) | 5,000+ | — |
| Free Plan SMS Capability | Not included | — |
| Entry-Level Pricing Accessibility | Higher minimum investment required | — |
| Free Plan Segmentation Limits(segments) | Basic email features only | — |
| Customer Data Behavioral Depth | Real-time behavioral graphs with continuous updates | — |
| Omnichannel Support(channels) | Email, SMS, push, in-app, direct mail | — |
| Target Market Focus | Mid-to-large ecommerce, Shopify Plus, data-driven brands | — |
| Target Business Size | SMB to Enterprise (all Shopify store sizes) | — |
| Average eCommerce Email Revenue Per Send(USD) | $72 | — |
| eCommerce Email Automation ROI(%) | 4,200% ROI (industry average) | — |
| Built-in CRM for Sales Teams | B2C customer data platform | — |
| CRM Lead Scoring Capability(null) | Behavioral purchase-event segmentation | — |
| Native SMS Channel | Included in all plans | — |
| Multi-Channel Automation Support | Email, SMS, push (native) | — |
| Segmentation Filter Count(filters) | 45+ filters | — |
| Two-Way Messaging | Limited 2-way capability | — |
| Client Revenue Tracked (Lifetime)(million USD) | $50M+ | — |
| A/B Testing | Yes, multi-channel A/B testing | Available ($18+/month) |
| Email Support Cost(USD/month) | Included (higher plans only) | Free for all users |
| Customer Support Availability(hours/day) | 24/5 email, phone 9-5 EST | — |
| Phone Support Availability(hours per week) | Enterprise plan only ($300+/month) | — |
| Customer Support Response Time(hours) | 24 hours average | — |
| Setup Complexity | Steeper learning curve (data-focused) | Easier setup for essentials |
| Setup Time (Minutes)(minutes) | 30-45 | — |
| Implementation Time (Average)(days) | 14-21 days | — |
| Platform Rating(out of 5) | 4.7/5 | — |
| AI-Powered Features(count) | Predictive send-time optimization (Q4 2025), AI-driven personalization | — |
| Deliverability Grade | Enterprise-grade, proven at scale with dedicated infrastructure | — |
| Typical Onboarding Time(weeks) | 7-14 | — |
| Average Implementation Time(days) | 1-2 weeks (visual setup) | — |
| Average Onboarding Time(weeks) | 1 day | — |
| eCommerce Revenue Attribution(USD per email) | $72 per email sent | — |
| eCommerce Platform ROI(%) | Industry average 4,200% | — |
| Shopify Native Integration Depth(null) | Deep native with purchase-event segmentation | — |
| API Rate Limits(requests/minute) | 60 | — |
| API Rate Limit (Standard Plan)(calls/24hrs) | 500 | — |
| Integration Capabilities(/10) | Includes native CRM and SMS | — |
| Third-party Integrations(count) | 150+ integrations | — |
| Multi-Channel Support | Email and SMS | — |
| Primary Geographic Strength(null) | North America eCommerce focus | — |
| Email Deliverability Rate(%) | 99.2% | — |
| SMS Deliverability Rate(%) | 98% | — |
| Open Rate Improvement (avg)(percent increase) | 10-15% with predictive send time | — |
| Deliverability Rating(percent) | 99.1% | — |
| SMS Open Rate(percent) | 98% | — |
Show 4 more attributesSMS Campaign Performance (CTR)(%) 35-40% — Email Deliverability Rate(%) 98.5% 98.2% Average Deliverability Rate(%) 98.8% — API Response Time (p95)(ms) <200ms — | ||
| API Rate Limit(requests per second) | 10,000 | — |
| Mobile App Users(millions) | 150,000+ e-commerce merchants | — |
| Learning Curve(difficulty level) | 1-2 weeks | — |
| Learning Curve(difficulty rating) | 1-2 weeks | — |
| Editor Learning Curve | Feature-rich, steeper learning curve | — |
| Implementation Difficulty (1-10 scale)(difficulty score) | 3/10 (easy) | — |
| SMS Cost Per Message(USD) | $0.01-0.03 (add-on) | Included (varies by tier) |
| Ease of Use Score(/10) | 6.5 | — |
| Maximum Subscriber Limit(contacts) | Unlimited | — |
| Maximum Contacts (Affordable Tier)(contacts) | Unlimited | — |
| Maximum Contact Database Size(contacts) | 100+ million | — |
| Implementation Time(weeks) | 1-2 days | — |
| Native E-commerce Integrations(integrations) | 200+ | — |
| Shopify Integration(quality level) | Native built-in integration | — |
| Shopify Integration Depth | Native deep integration with pre-built flows | — |
| Pre-built E-commerce Integrations(count) | 150+ | — |
| Native Integrations Available(platforms) | 300+ | — |
| SMS Average Revenue Per Message(USD) | $0.45 | — |
| Pre-built Automation Templates(count) | 250+(winner) | 200+ |
| Automation Workflow Step Limit(steps) | 15 steps | — |
| Free Trial Length(days) | 14 | — |
| API Rate Limit(requests/minute) | 300 | 300 calls/min |
| Native Integrations(count) | 100+ | 200+(winner) |
| Customer Satisfaction Rating(out of 5) | 4.5/5 | — |
| G2 User Rating(/5) | 4.7 | — |
| Review Count (G2)(reviews) | 3,100+ | — |
| Contact Limit (Entry Plan)(contacts) | 500 | — |
| Free Plan Subscriber Limit(subscribers) | 300 | — |
| Contact Limit at Entry Paid Tier(contacts) | 500,000 | — |
| Email Template Quality | Dated appearance | — |
| G2 Award Count(awards) | Enterprise and small business | — |
| Uptime SLA(percent) | 99.9% | — |
| Webhook Event Types(event types) | 12 standard events | — |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | $3,024 savings per year | — |
| Email Marketing Included(boolean) | Yes, all plans | — |
| CRM Pipeline & Deal Management | Basic deal tracking only | — |
| Free Tier Daily Email Limit(emails/day) | 300 emails/day | — |
KlaviyoBBrevo
Starting Price (Entry Tier)(USD/month)
$20/month
—
Cost at 5,000 Contacts/Profiles(USD/month)
$100/month
—
Cost at 50,000 Contacts/Profiles(USD/month)
$720/month
—
Starting Price (Email Only)(USD/month)
$20/month (500 contacts)
—
Price at 100K Contacts(USD/month)
Varies by plan features
—
Show 35 more attributes
Pricing Structure
Active profiles (contacts with behavior)
Emails sent per month
Free Contact Storage(contacts)
Limited (plan-dependent)
Generous, unlimited across plans
Starting Monthly Price(USD)
$20+ (usage-based)
—
Price at 50,000 Contacts(USD)
$1,250
—
Starting Price(USD/month)
$20
—
Starting Monthly Cost(USD)
$20-45
—
Free Email Monthly Limit(emails)
None
—
Base Monthly Cost(USD)
$20
—
Free Tier Subscriber Limit(subscribers)
None (paid only)
—
Base Monthly Price(USD)
$20 (for 500 contacts)
—
Starting Price (Monthly)(USD)
$20
$20/month
Mid-Tier Price (5K contacts/subscribers)(USD)
$320
—
Enterprise Price (100K+ contacts/subscribers)(USD)
$1,200+
—
Starting Monthly Price(USD)
$20
$20/month
Entry-Level Monthly Price(USD)
$20
—
Monthly Cost at 1M Contacts(USD)
$1,350
—
Base Plan Monthly Cost(USD)
$20
—
Price Per SMS (Add-on/Included)(USD)
$0.01-0.015 (add-on)
—
Mid-Tier Plan Monthly Cost (10k contacts)(USD)
$45
—
Monthly Starting Price(USD)
$20
$8
Free Tier Monthly Email Sends(emails/day)
Unlimited
20,000
Base Monthly Price (500 contacts)(USD)
$20
—
SMS Marketing Cost(USD/month)
Included in base
—
Starter Plan Monthly Cost(USD)
$29
—
Starting Price (Paid Plan)(USD/month)
$0.60 per 1,000 emails + $5/year base
—
Maximum Contact Plan(USD/month)
Unlimited (pay-per-email)
—
Free Plan Availability
Limited contacts with basic features
—
Starter Plan Monthly Price(USD)
$20
—
Emails Per Day (Free Tier)(emails/day)
300 (14 days only)
—
Monthly Cost (10,000 contacts)(USD)
$20
—
Monthly Contact Limit (Free Plan)(contacts)
Unlimited contacts (Free plan available)
—
Minimum Monthly Cost (Core Plan)(USD)
$20
—
Monthly Cost (50,000 contacts)(USD)
$20
—
Free Plan Email Contact Limit(contacts)
300 contacts
—
Free Tier Contact Limit(contacts)
500
—
Free Plan Email Features
All email features included
—
Email Template Design Options(variety level)
eCommerce-optimized templates
—
Segmentation Capabilities(trigger types)
Advanced behavior-led segmentation
—
Customer Data Integration(depth level)
Unified customer data foundation
—
Pre-Built Integrations(count)
Extensive custom via API
—
Show 66 more attributes
Email Marketing Integration
Native email + SMS + pop-ups
—
Campaign Scheduling
Smart scheduling with AI optimization
—
Segmentation Capability
Advanced behavioral data segmentation
Standard segmentation engine
Channels Supported(count)
3 (Email, SMS, WhatsApp)
4 (Email, SMS, WhatsApp, Social)
AI Features Available(count)
Personalized send time optimization
Multiple AI platform enhancements (2026)
Customer Data Platform
Built-in CDP as core foundation
Expanding CRM data capabilities
Automation Capabilities(templates)
Unlimited triggered sequences with advanced conditional logic
—
Channels Supported(count)
Email, SMS, Web Push, Forms
—
Segmentation Capabilities
Behavioral, predictive, e-commerce segments, custom attributes
—
Automation Complexity Level
Advanced multi-channel
—
E-commerce Integration Quality
Native integration with major platforms
—
Personalization Capabilities
AI-powered with customer data platform
—
Email Integrations Count(integrations)
400+
—
SMS Marketing Included
Yes, native SMS
Yes (all plans)
Landing Page Builder(included)
No, third-party required
—
SMS Capability(native integration)
Native SMS included
—
E-commerce Templates Available(count)
200+ Shopify-optimized
—
Automation Workflow Complexity(triggers/conditions)
Unlimited with predictive optimization
100+ pre-built templates
Email Template Library(templates)
500+
—
Lead Scoring Accuracy(percent)
35%
—
Free Plan Contact Limit(contacts)
500
300 contacts
Automation Workflows (Free Tier)(workflows)
5 active automations
—
Available Template Library(templates)
150+ with AI generation
—
SMS Channel Support(available)
Yes (all plans)
—
Email Templates Available(templates)
500+
200+ templates
Native Mobile App Push Support
Web push only
—
CRM Deal Pipeline Features
Basic customer profiles only
—
Lead Scoring Models(types)
Basic behavioral and manual only
—
Account-Based Marketing Capability(capability level)
Not supported
—
Email Channel
Supported
—
SMS Channel
Supported
—
Push Notifications
Basic mobile only
—
In-App Messaging
Not supported
—
Native SMS Marketing
Yes, included with segmentation
—
Behavioral Automation Depth
Advanced (20+ trigger types)
—
Contact Limit (Free Plan)(contacts)
500
—
Included Channels (Base Tier)
Email only
—
Predictive Analytics Capability
Yes (advanced)
—
Native Ecommerce Integrations(integrations)
200+
50+
Behavioral Automation Triggers(trigger types)
100+
20
A/B Test Variants Supported(dimensions)
Subject, content, send time, segment split
Subject line, send time only
Landing Page Builder Included(boolean)
Paid add-on ($0.02 per view)
Yes, included in all plans
Direct Platform Integrations(integrations)
150+
—
Automation Workflows (Entry Plan)(workflows)
Unlimited
—
Native CRM Features
Customer profiles and purchase history only
—
Automation Workflows (Pre-built)(templates)
400+
—
Landing Pages on Free Plan(pages)
Limited
—
Email Automation Workflows(workflows)
Advanced automation with dynamic content triggers
—
Native CRM Integration(null)
Full CRM with advanced segmentation and scoring
—
Automation Features
Advanced workflows from Standard plan
—
SMS Messages Included (Starter)(SMS/month)
5
—
Built-in CRM/Automation
Yes (included)
—
Email Templates Included(templates)
200+ templates
—
CRM Features
Full CRM with deals, pipeline, and forecasting
—
Free Tier SMS Messages(messages/month)
300 SMS
—
Pre-built Email Templates(count)
90+ templates
—
Automation Workflows
50 on paid, limited
—
Ecommerce-Specific Abandoned Cart Feature(availability)
Basic product recovery emails
—
Lead Scoring
Rule-based only
—
CRM Capability Level
Basic (contact management, no deal tracking)
—
SMS Included in Base Plan
Yes (Email+ and above)
—
AI Writing Assistant
Yes (Email+ plan)
—
Marketing Automation Sophistication
Basic workflows
—
CRM Pipeline Management
Contact management only
—
CRM Included in Base Plan
Yes
—
SMS Marketing Availability
Included in plans
—
Monthly Email Send Limit (Entry Plan)(emails/month)
5,000+
—
Free Plan SMS Capability
Not included
—
Entry-Level Pricing Accessibility
Higher minimum investment required
—
Free Plan Segmentation Limits(segments)
Basic email features only
—
Customer Data Behavioral Depth
Real-time behavioral graphs with continuous updates
—
Omnichannel Support(channels)
Email, SMS, push, in-app, direct mail
—
Target Market Focus
Mid-to-large ecommerce, Shopify Plus, data-driven brands
—
Target Business Size
SMB to Enterprise (all Shopify store sizes)
—
Average eCommerce Email Revenue Per Send(USD)
$72
—
eCommerce Email Automation ROI(%)
4,200% ROI (industry average)
—
Built-in CRM for Sales Teams
B2C customer data platform
—
CRM Lead Scoring Capability(null)
Behavioral purchase-event segmentation
—
Native SMS Channel
Included in all plans
—
Multi-Channel Automation Support
Email, SMS, push (native)
—
Segmentation Filter Count(filters)
45+ filters
—
Two-Way Messaging
Limited 2-way capability
—
Client Revenue Tracked (Lifetime)(million USD)
$50M+
—
A/B Testing
Yes, multi-channel A/B testing
Available ($18+/month)
Email Support Cost(USD/month)
Included (higher plans only)
Free for all users
Customer Support Availability(hours/day)
24/5 email, phone 9-5 EST
—
Phone Support Availability(hours per week)
Enterprise plan only ($300+/month)
—
Customer Support Response Time(hours)
24 hours average
—
Setup Complexity
Steeper learning curve (data-focused)
Easier setup for essentials
Setup Time (Minutes)(minutes)
30-45
—
Implementation Time (Average)(days)
14-21 days
—
Platform Rating(out of 5)
4.7/5
—
AI-Powered Features(count)
Predictive send-time optimization (Q4 2025), AI-driven personalization
—
Deliverability Grade
Enterprise-grade, proven at scale with dedicated infrastructure
—
Typical Onboarding Time(weeks)
7-14
—
Average Implementation Time(days)
1-2 weeks (visual setup)
—
Average Onboarding Time(weeks)
1 day
—
eCommerce Revenue Attribution(USD per email)
$72 per email sent
—
eCommerce Platform ROI(%)
Industry average 4,200%
—
Shopify Native Integration Depth(null)
Deep native with purchase-event segmentation
—
API Rate Limits(requests/minute)
60
—
API Rate Limit (Standard Plan)(calls/24hrs)
500
—
Integration Capabilities(/10)
Includes native CRM and SMS
—
Third-party Integrations(count)
150+ integrations
—
Multi-Channel Support
Email and SMS
—
Primary Geographic Strength(null)
North America eCommerce focus
—
Email Deliverability Rate(%)
99.2%
—
SMS Deliverability Rate(%)
98%
—
Open Rate Improvement (avg)(percent increase)
10-15% with predictive send time
—
Deliverability Rating(percent)
99.1%
—
SMS Open Rate(percent)
98%
—
Show 4 more attributes
SMS Campaign Performance (CTR)(%)
35-40%
—
Email Deliverability Rate(%)
98.5%
98.2%
Average Deliverability Rate(%)
98.8%
—
API Response Time (p95)(ms)
<200ms
—
API Rate Limit(requests per second)
10,000
—
Mobile App Users(millions)
150,000+ e-commerce merchants
—
Learning Curve(difficulty level)
1-2 weeks
—
Learning Curve(difficulty rating)
1-2 weeks
—
Editor Learning Curve
Feature-rich, steeper learning curve
—
Implementation Difficulty (1-10 scale)(difficulty score)
3/10 (easy)
—
SMS Cost Per Message(USD)
$0.01-0.03 (add-on)
Included (varies by tier)
Ease of Use Score(/10)
6.5
—
Maximum Subscriber Limit(contacts)
Unlimited
—
Maximum Contacts (Affordable Tier)(contacts)
Unlimited
—
Maximum Contact Database Size(contacts)
100+ million
—
Implementation Time(weeks)
1-2 days
—
Native E-commerce Integrations(integrations)
200+
—
Shopify Integration(quality level)
Native built-in integration
—
Shopify Integration Depth
Native deep integration with pre-built flows
—
Pre-built E-commerce Integrations(count)
150+
—
Native Integrations Available(platforms)
300+
—
SMS Average Revenue Per Message(USD)
$0.45
—
Pre-built Automation Templates(count)
250+
200+
Automation Workflow Step Limit(steps)
15 steps
—
Free Trial Length(days)
14
—
API Rate Limit(requests/minute)
300
300 calls/min
Native Integrations(count)
100+
200+
Customer Satisfaction Rating(out of 5)
4.5/5
—
G2 User Rating(/5)
4.7
—
Review Count (G2)(reviews)
3,100+
—
Contact Limit (Entry Plan)(contacts)
500
—
Free Plan Subscriber Limit(subscribers)
300
—
Contact Limit at Entry Paid Tier(contacts)
500,000
—
Email Template Quality
Dated appearance
—
G2 Award Count(awards)
Enterprise and small business
—
Uptime SLA(percent)
99.9%
—
Webhook Event Types(event types)
12 standard events
—
Annual Cost Savings vs Constant Contact (10K contacts)(USD)
$3,024 savings per year
—
Email Marketing Included(boolean)
Yes, all plans
—
CRM Pipeline & Deal Management
Basic deal tracking only
—
Free Tier Daily Email Limit(emails/day)
300 emails/day
—
Pros & Cons
10 pros·4 cons across both
B
Klaviyo
+5-2
Pros
- 200+ native ecommerce integrations including Shopify, BigCommerce, and WooCommerce with real-time product syncing
- Advanced segmentation with 100+ behavioral triggers and AI-powered predictive analytics (Predictive Analytics for churn, VIP identification)
- Dynamic product recommendations using machine learning across email campaigns
- Superior A/B testing with segment splitting, content variants, and send-time optimization
- Detailed revenue attribution tracking showing ROI per campaign and per customer
Cons
- Minimum $20/month entry price; SMS charges $0.01-0.03 per message on top of base fee
- Steeper learning curve for advanced features; less intuitive interface than competitors
B
Brevo
+5-2
Pros
- Starting at $8/month with SMS included—60% cheaper than Klaviyo's entry point
- Unified dashboard combining email, SMS, landing pages, and CRM without additional fees
- Free tier allows up to 300 contacts plus 20,000 emails per day indefinitely
- SMS messaging included in all paid plans at no extra cost
- White-label options available for agencies starting at Professional tier
Cons
- Only 50+ ecommerce integrations versus Klaviyo's 200+; lacks deep product catalog syncing capabilities
- Basic automation with 20 trigger types maximum versus Klaviyo's 100+ with no AI-powered predictive features
Frequently Asked Questions
5 questions
Klaviyo typically delivers higher ROI for ecommerce due to its 200+ native integrations, product recommendation engine, and advanced segmentation that increase average order value by 15-25% according to user benchmarks. Brevo is better for cost-conscious stores without complex automation needs, as the lower fees offset limited features for stores under $100K annual revenue.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
As an affiliate, we may earn a commission from qualifying purchases at no extra cost to you. Learn more about our affiliate disclosure
Wikipedia
- W
Klaviyo on Wikipedia (opens in new tab)
Ecommerce-focused email and SMS marketing platform with advanced segmentation and predictive analytics for online retailers.
- W
Brevo on Wikipedia (opens in new tab)
All-in-one marketing platform combining email, SMS, and landing pages with emphasis on affordability.
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