ActiveCampaign vs Klaviyo
A
ActiveCampaign
Enterprise CRM and marketing automation platform with advanced workflow capabilities and sales pipeline management.
B2B companies, SaaS businesses, enterprises with complex sales cycles, and organizations needing integrated CRM and marketing automation
VS
Klaviyo
E-commerce marketing automation platform with SMS, email, and behavioral targeting.
eCommerce brands, DTC (direct-to-consumer) businesses, Shopify store owners, and retailers focused on email-driven revenue optimization
Short Answer
ActiveCampaign is a full-featured CRM-integrated marketing automation platform suited for B2B and multi-channel campaigns, while Klaviyo specializes in eCommerce email marketing with $72 average revenue per email sent and superior Shopify/WooCommerce integration. Choose based on your industry: B2B/enterprise needs ActiveCampaign; eCommerce DTC brands should choose Klaviyo.
Our Verdict
AI-assistedChoose ActiveCampaign if you need enterprise-grade CRM, complex B2B lead scoring, multi-channel automation (SMS, calls, chat), or operate across diverse industries. Choose Klaviyo if you're an eCommerce or DTC brand prioritizing email revenue optimization, Shopify integration, and purchase-triggered automation—Klaviyo's $72 per email revenue attribution demonstrates its strength in this vertical.
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ActiveCampaign10
5Klaviyo
Choose ActiveCampaign if
B2B companies, SaaS businesses, enterprises with complex sales cycles, and organizations needing integrated CRM and marketing automation
Choose Klaviyo if
eCommerce brands, DTC (direct-to-consumer) businesses, Shopify store owners, and retailers focused on email-driven revenue optimization
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Key Differences at a Glance
🔹
Primary Use Case: CRM-integrated B2B/enterprise marketing automation vs eCommerce/DTC email marketing and revenue attribution
🔹
eCommerce Revenue Attribution: Klaviyo wins ($72 per email sent (Klaviyo 2025 Benchmark) vs Data varies by use case)
🔹
CRM & Lead Scoring Depth: ActiveCampaign wins (Advanced B2B lead scoring and complex sales cycles vs Purchase-event and behavioral segmentation focused)
Key Facts & Figures
| Metric | ActiveCampaign | Klaviyo | Diff |
|---|---|---|---|
| Starter Plan Monthly Price(USD) | $15/month | — | — |
| Mid-Tier Plan Monthly Price(USD) | $49/month (Plus) | — | — |
| Enterprise Plan Monthly Price(USD) | $145/month | — | — |
| Email Deliverability Rate(percent) | 98.8% | — | — |
| Unlimited Automation Available From(USD/month) | $49/month | — | — |
| Minimum Contact Threshold (Starter)(contacts) | 1,000 contacts | — | — |
| Average eCommerce Email Revenue Per Send(USD) | Not published | $72 | — |
| Starting Price (Email Only)(USD/month) | $9 (500 contacts) | $20/month (500 contacts) | -55% |
| Price at 100K Contacts(USD/month) | $385–$495 | Varies by plan features | — |
| eCommerce Email Automation ROI(%) | 4,200% ROI (industry average) | 4,200% ROI (industry average) | — |
| Base Monthly Price(USD) | $15 | — | — |
| Native Integrations(count) | 1000+ | — | — |
| Cost at 10,000 Subscribers(USD/month) | $149 (Pro plan, unlimited) | — | — |
| Max Contacts at Entry Plan(contacts) | 1,000 contacts | — | — |
| Mid-Tier Plan Price(USD) | $49/month (Plus) | — | — |
| Starting Price (Monthly)(USD) | $15 | — | — |
| Contacts at $99/Month(contacts) | 10,000+ | — | — |
| Average Setup Time(hours) | 4-8 weeks | — | — |
| Abandoned Cart Recovery Rate(percent) | 8-12% (varies by setup) | — | — |
| Lowest Paid Plan Price(USD/month) | $15 | — | — |
| Available Integrations(count) | 1000+ | — | — |
| Native CRM Integrations(platforms) | 4+ (Salesforce, HubSpot, Pipedrive, native) | — | — |
| Implementation Time to Productivity(weeks) | 1 week | — | — |
| Attribution Model Depth(models) | 2 (last-click, first-click) | — | — |
| Typical User Seat Cost(USD/user/month) | $25-50 | — | — |
| Starting Monthly Price(USD) | $19/month | $25 | -24% |
| API Call Rate Limit (per 15 min)(calls) | 10-300 calls (tier-dependent) | — | — |
| Third-Party Integrations(tools) | 1000+ | — | — |
| Custom Fields Supported(fields) | 100+ (plan-dependent) | — | — |
| Mid-Tier Plan Cost (100 contacts)(USD) | $49/month | — | — |
| Minimum Monthly Cost (Core Plan)(USD) | $9 | — | — |
| Pre-built Automation Templates(templates) | 500+ | — | — |
| Starting Price (Entry Tier)(USD/month) | $20/month | $20/month | — |
| Cost at 5,000 Contacts/Profiles(USD/month) | $100/month | $100/month | — |
| Cost at 50,000 Contacts/Profiles(USD/month) | $720/month | $720/month | — |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 5,000+ | 5,000+ | — |
| Segmentation Filter Count(filters) | 45+ filters | 45+ filters | — |
| Client Revenue Tracked (Lifetime)(million USD) | $50M+ | $50M+ | — |
| Channels Supported(count) | 3 (Email, SMS, WhatsApp) | 3 (Email, SMS, WhatsApp) | — |
| Platform Rating(out of 5) | 4.7/5 | 4.7/5 | — |
| Typical Onboarding Time(days) | 7-14 | 7-14 | — |
| eCommerce Revenue Attribution(USD per email) | $72 per email sent | $72 per email sent | — |
| eCommerce Platform ROI(%) | Industry average 4,200% | Industry average 4,200% | — |
| Starting Monthly Price(USD) | $20+ (usage-based) | $20+ (usage-based) | — |
| Email Deliverability Rate(%) | 99.2% | 99.2% | — |
| API Rate Limit(requests per second) | 10,000 | 10,000 | — |
| Entry-Level Monthly Price(USD) | $25 | $25 | — |
| Price at 50,000 Contacts(USD) | $720 | $720 | — |
| SMS Cost Per Message(USD) | $0.01-$0.015 | $0.01-$0.015 | — |
| Ease of Use Score(/10) | 6.5 | 6.5 | — |
| Starting Price(USD/month) | Free tier (500 contacts), then $20/month | Free tier (500 contacts), then $20/month | — |
| Email Integrations Count(integrations) | 400+ | 400+ | — |
| Behavioral Automation Triggers(triggers) | 200+ | 200+ | — |
| API Rate Limits(requests/second) | 60 | 60 | — |
| SMS Deliverability Rate(percent) | 98% | 98% | — |
All figures sourced from publicly available data. Last updated Jun 2026.
Key Differences
ActiveCampaign
Attribute
Klaviyo
CRM-integrated B2B/enterprise marketing automation
Primary Use Case
eCommerce/DTC email marketing and revenue attribution
Data varies by use case
eCommerce Revenue Attribution
$72 per email sent (Klaviyo 2025 Benchmark)🏆
Advanced B2B lead scoring and complex sales cycles🏆
CRM & Lead Scoring Depth
Purchase-event and behavioral segmentation focused
Standard integration available
Shopify/WooCommerce Integration
Deep native integration with purchase-event segmentation🏆
$20/month for 500 contacts
Starting Price (Email Only)
$20/month for 500 contacts
Full SMS, calls, and chat support🏆
SMS & Multi-Channel Support
SMS available with limited depth
Multiple industries (B2B, SaaS, professional services)🏆
Global Industry Coverage
Primarily eCommerce/DTC North America focus
Primary Use Case
ActiveCampaign
CRM-integrated B2B/enterprise marketing automation
Klaviyo
eCommerce/DTC email marketing and revenue attribution
eCommerce Revenue Attribution
ActiveCampaign
Data varies by use case
Klaviyo
$72 per email sent (Klaviyo 2025 Benchmark)🏆
CRM & Lead Scoring Depth
ActiveCampaign
Advanced B2B lead scoring and complex sales cycles🏆
Klaviyo
Purchase-event and behavioral segmentation focused
Shopify/WooCommerce Integration
ActiveCampaign
Standard integration available
Klaviyo
Deep native integration with purchase-event segmentation🏆
Starting Price (Email Only)
ActiveCampaign
$20/month for 500 contacts
Klaviyo
$20/month for 500 contacts
SMS & Multi-Channel Support
ActiveCampaign
Full SMS, calls, and chat support🏆
Klaviyo
SMS available with limited depth
Global Industry Coverage
ActiveCampaign
Multiple industries (B2B, SaaS, professional services)🏆
Klaviyo
Primarily eCommerce/DTC North America focus
Full Comparison
| Attribute | ActiveCampaign |  Klaviyo |
|---|---|---|
| Landing Page Builder Access | Plus plan ($99+/month) and above | — |
| AI Email Generation | AI-generated email drafts included | — |
| Included Core Hubs(count) | 2 (Marketing & CRM) | — |
| Unlimited Automation Available From(USD/month) | $49/month | — |
| Minimum Contact Threshold (Starter)(contacts) | 1,000 contacts | — |
Show 29 more attributesLanding Page Builder No (forms only) No, third-party required CRM & Deal Pipeline Full-featured with scoring — Automation Workflow Complexity(pre-built templates) Advanced (conditional logic, multi-branch) — Built-in CRM Yes — AI Predictive Features Predictive sending, lead scoring — Automation Capabilities Unlimited advanced workflows Unlimited triggered sequences with advanced conditional logic CRM Pipeline Management Full (custom stages, forecasting, reports) — Automation Workflows (Standard Plan)(workflows) Unlimited — Built-in Email Marketing Capabilities Advanced with A/B testing, dynamic content, behavior triggers — AI-Powered Sales Features Predictive send time, contact scoring, revenue attribution — Pre-built Automation Templates(templates) 500+ — CRM Capability Level Advanced (deals, pipelines, forecasting) — SMS Included in Base Plan Yes (all paid plans) — AI Writing Assistant Yes (all plans) — Free Plan Email Features All email features included — Email Template Design Options(variety level) eCommerce-optimized templates — Segmentation Capabilities(sophistication level) Advanced behavior-led segmentation — Customer Data Integration(depth level) Unified customer data foundation — Campaign Scheduling Smart scheduling with AI optimization — Segmentation Capability Advanced behavioral data segmentation — Channels Supported(count) 3 (Email, SMS, WhatsApp) — AI Features Available Personalized send time optimization — Customer Data Platform Built-in CDP as core foundation — AI-Powered Features Predictive send-time optimization (Q4 2025), AI-driven personalization — Multi-Channel Support(channels) Email and SMS — Channels Supported(count) Email, SMS, Web Push, Forms — Segmentation Capabilities Behavioral, predictive, e-commerce segments, custom attributes — Personalization Capabilities AI-powered with customer data platform — Email Integrations Count(integrations) 400+ — | ||
| Automation Complexity Level | Advanced (Enterprise-grade automation) | Advanced multi-channel |
| Advanced Segmentation | Yes (behavioral, predictive, dynamic) | — |
| Behavioral Automation Triggers(triggers) | 200+ | — |
| Email Deliverability Testing | A/B testing and spam testing | — |
| eCommerce Platform Support(platforms) | Limited platform support | — |
| CRM Integration Capabilities | Native CRM with advanced features | — |
| Native Integrations(count) | 1000+ | — |
| Available Integrations(count) | 1000+ | — |
| Native CRM Integrations(platforms) | 4+ (Salesforce, HubSpot, Pipedrive, native) | — |
Show 1 more attributeE-commerce Integration Quality Native integration with major platforms — | ||
| User Skill Level Required | Experienced marketers preferred | — |
| Setup Time to Productivity(weeks) | 2-4 weeks (with training) | — |
| Learning Curve(difficulty level) | 1-2 weeks | — |
| Starter Plan Monthly Price(USD) | $15/month | — |
| Mid-Tier Plan Monthly Price(USD) | $49/month (Plus) | — |
| Enterprise Plan Monthly Price(USD) | $145/month | — |
| Starting Price (Email Only)(USD/month) | $9 (500 contacts) | $20/month (500 contacts) |
| Price at 100K Contacts(USD/month) | $385–$495 | Varies by plan features |
Show 21 more attributesBase Monthly Price(USD) $15 — Cost at 10,000 Subscribers(USD/month) $149 (Pro plan, unlimited) — Mid-Tier Plan Price(USD) $49/month (Plus) — Starting Price (Monthly)(USD) $15 — Lowest Paid Plan Price(USD/month) $15 — Free Plan Monthly Email Limit(emails) None (paid only) — Typical User Seat Cost(USD/user/month) $25-50 — Starting Monthly Price(USD) $19/month $25 Free Plan Available No (14-day trial only) — Mid-Tier Plan Cost (100 contacts)(USD) $49/month — Minimum Monthly Cost (Core Plan)(USD) $9 — Starting Price (Entry Tier)(USD/month) $20/month — Cost at 5,000 Contacts/Profiles(USD/month) $100/month — Cost at 50,000 Contacts/Profiles(USD/month) $720/month — Pricing Structure Active profiles (contacts with behavior) — Free Contact Storage(contacts) Limited (plan-dependent) — Starting Monthly Price(USD) $20+ (usage-based) — Entry-Level Monthly Price(USD) $25 — Price at 50,000 Contacts(USD) $720 — SMS Cost Per Message(USD) $0.01-$0.015 — Starting Price(USD/month) Free tier (500 contacts), then $20/month — | ||
| Email Deliverability Rate(percent) | 98.8% | — |
| Email Deliverability Rate(%) | 99.2% | — |
| SMS Deliverability Rate(percent) | 98% | — |
| Customer Review Parity(rating) | Nearly identical ratings | — |
| Average eCommerce Email Revenue Per Send(USD) | Not published | $72 |
| eCommerce Email Automation ROI(%) | 4,200% ROI (industry average) | 4,200% ROI (industry average) |
| Built-in CRM for Sales Teams | Full B2B/B2C CRM with lead scoring | B2C customer data platform |
| CRM Lead Scoring Capability(null) | Behavioral purchase-event segmentation | — |
| Native SMS Channel | Available (add-on/integration) | Included in all plans |
| Shopify Integration Depth | Supported via marketplace | Native with product catalog sync, dynamic blocks, and product recommendations |
| Multi-Channel Automation Support | Email, SMS, web, social, chat (native) | Email, SMS, push (native) |
| Contacts/Subscribers (Base Plan)(count) | Unlimited | — |
| Max Contacts at Entry Plan(contacts) | 1,000 contacts | — |
| Contacts at $99/Month(contacts) | 10,000+ | — |
| Ease of Use(score/10) | Moderate - requires learning | — |
| Ease of Use Score(/10) | 6.5 | — |
| Average Setup Time(hours) | 4-8 weeks | — |
| Shopify Native Integration | Basic (via third-party apps) | — |
| Abandoned Cart Recovery Rate(percent) | 8-12% (varies by setup) | — |
| Free Plan Contact Limit(contacts) | None (paid only) | — |
| Implementation Time to Productivity(weeks) | 1 week | — |
| Free Trial Length(days) | Free tier (unlimited) | — |
| Attribution Model Depth(models) | 2 (last-click, first-click) | — |
| Lead Scoring AI Capability(text) | Advanced predictive with AI priority ranking | — |
| API Call Rate Limit (per 15 min)(calls) | 10-300 calls (tier-dependent) | — |
| API Rate Limits(requests/second) | 60 | — |
| Third-Party Integrations(tools) | 1000+ | — |
| Pre-built Integrations(integrations) | Extensive custom via API | — |
| Custom Fields Supported(fields) | 100+ (plan-dependent) | — |
| Free Tier Daily Email Limit(emails/day) | Unlimited (500 contacts max) | — |
| API Rate Limit(requests/second) | Unlimited (higher tiers) | — |
| Shopify Native Integration Depth(null) | Deep native with purchase-event segmentation | — |
| Monthly Email Send Limit (Entry Plan)(emails/month) | 5,000+ | — |
| Free Plan SMS Capability | Not included | — |
| Entry-Level Pricing Accessibility | Higher minimum investment required | — |
| Free Plan Segmentation Limits(segments) | Basic email features only | — |
| Customer Data Behavioral Depth | Real-time behavioral graphs with continuous updates | — |
| Omnichannel Support(channels) | Email, SMS, push, in-app, direct mail | — |
| Target Market Focus | Mid-to-large ecommerce, Shopify Plus, data-driven brands | — |
| Target Business Size | SMB to Enterprise (all Shopify store sizes) | — |
| Segmentation Filter Count(filters) | 45+ filters | — |
| Two-Way Messaging | Limited 2-way capability | — |
| Email Marketing Integration | Native email + SMS + pop-ups | — |
| Client Revenue Tracked (Lifetime)(million USD) | $50M+ | — |
| A/B Testing | Yes, multi-channel A/B testing | — |
| Email Support Cost(USD/month) | Included (higher plans only) | — |
| Customer Support Availability(hours/day) | 24/5 email, phone 9-5 EST | — |
| Setup Complexity(hours) | Steeper learning curve (data-focused) | — |
| Platform Rating(out of 5) | 4.7/5 | — |
| Deliverability Grade | Enterprise-grade, proven at scale with dedicated infrastructure | — |
| Typical Onboarding Time(days) | 7-14 | — |
| eCommerce Revenue Attribution(USD per email) | $72 per email sent | — |
| eCommerce Platform ROI(%) | Industry average 4,200% | — |
| Primary Geographic Strength(null) | North America eCommerce focus | — |
| API Rate Limit(requests per second) | 10,000 | — |
| Mobile App Users(millions) | 150,000+ e-commerce merchants | — |
| Maximum Subscriber Limit(contacts) | Unlimited | — |
| SMS Marketing Included | Yes, native SMS | — |
ActiveCampaign
KlaviyoLanding Page Builder Access
Plus plan ($99+/month) and above
—
AI Email Generation
AI-generated email drafts included
—
Included Core Hubs(count)
2 (Marketing & CRM)
—
Unlimited Automation Available From(USD/month)
$49/month
—
Minimum Contact Threshold (Starter)(contacts)
1,000 contacts
—
Show 29 more attributes
Landing Page Builder
No (forms only)
No, third-party required
CRM & Deal Pipeline
Full-featured with scoring
—
Automation Workflow Complexity(pre-built templates)
Advanced (conditional logic, multi-branch)
—
Built-in CRM
Yes
—
AI Predictive Features
Predictive sending, lead scoring
—
Automation Capabilities
Unlimited advanced workflows
Unlimited triggered sequences with advanced conditional logic
CRM Pipeline Management
Full (custom stages, forecasting, reports)
—
Automation Workflows (Standard Plan)(workflows)
Unlimited
—
Built-in Email Marketing Capabilities
Advanced with A/B testing, dynamic content, behavior triggers
—
AI-Powered Sales Features
Predictive send time, contact scoring, revenue attribution
—
Pre-built Automation Templates(templates)
500+
—
CRM Capability Level
Advanced (deals, pipelines, forecasting)
—
SMS Included in Base Plan
Yes (all paid plans)
—
AI Writing Assistant
Yes (all plans)
—
Free Plan Email Features
All email features included
—
Email Template Design Options(variety level)
eCommerce-optimized templates
—
Segmentation Capabilities(sophistication level)
Advanced behavior-led segmentation
—
Customer Data Integration(depth level)
Unified customer data foundation
—
Campaign Scheduling
Smart scheduling with AI optimization
—
Segmentation Capability
Advanced behavioral data segmentation
—
Channels Supported(count)
3 (Email, SMS, WhatsApp)
—
AI Features Available
Personalized send time optimization
—
Customer Data Platform
Built-in CDP as core foundation
—
AI-Powered Features
Predictive send-time optimization (Q4 2025), AI-driven personalization
—
Multi-Channel Support(channels)
Email and SMS
—
Channels Supported(count)
Email, SMS, Web Push, Forms
—
Segmentation Capabilities
Behavioral, predictive, e-commerce segments, custom attributes
—
Personalization Capabilities
AI-powered with customer data platform
—
Email Integrations Count(integrations)
400+
—
Automation Complexity Level
Advanced (Enterprise-grade automation)
Advanced multi-channel
Advanced Segmentation
Yes (behavioral, predictive, dynamic)
—
Behavioral Automation Triggers(triggers)
200+
—
Email Deliverability Testing
A/B testing and spam testing
—
eCommerce Platform Support(platforms)
Limited platform support
—
CRM Integration Capabilities
Native CRM with advanced features
—
Native Integrations(count)
1000+
—
Available Integrations(count)
1000+
—
Native CRM Integrations(platforms)
4+ (Salesforce, HubSpot, Pipedrive, native)
—
Show 1 more attribute
E-commerce Integration Quality
Native integration with major platforms
—
User Skill Level Required
Experienced marketers preferred
—
Setup Time to Productivity(weeks)
2-4 weeks (with training)
—
Learning Curve(difficulty level)
1-2 weeks
—
Starter Plan Monthly Price(USD)
$15/month
—
Mid-Tier Plan Monthly Price(USD)
$49/month (Plus)
—
Enterprise Plan Monthly Price(USD)
$145/month
—
Starting Price (Email Only)(USD/month)
$9 (500 contacts)
$20/month (500 contacts)
Price at 100K Contacts(USD/month)
$385–$495
Varies by plan features
Show 21 more attributes
Base Monthly Price(USD)
$15
—
Cost at 10,000 Subscribers(USD/month)
$149 (Pro plan, unlimited)
—
Mid-Tier Plan Price(USD)
$49/month (Plus)
—
Starting Price (Monthly)(USD)
$15
—
Lowest Paid Plan Price(USD/month)
$15
—
Free Plan Monthly Email Limit(emails)
None (paid only)
—
Typical User Seat Cost(USD/user/month)
$25-50
—
Starting Monthly Price(USD)
$19/month
$25
Free Plan Available
No (14-day trial only)
—
Mid-Tier Plan Cost (100 contacts)(USD)
$49/month
—
Minimum Monthly Cost (Core Plan)(USD)
$9
—
Starting Price (Entry Tier)(USD/month)
$20/month
—
Cost at 5,000 Contacts/Profiles(USD/month)
$100/month
—
Cost at 50,000 Contacts/Profiles(USD/month)
$720/month
—
Pricing Structure
Active profiles (contacts with behavior)
—
Free Contact Storage(contacts)
Limited (plan-dependent)
—
Starting Monthly Price(USD)
$20+ (usage-based)
—
Entry-Level Monthly Price(USD)
$25
—
Price at 50,000 Contacts(USD)
$720
—
SMS Cost Per Message(USD)
$0.01-$0.015
—
Starting Price(USD/month)
Free tier (500 contacts), then $20/month
—
Email Deliverability Rate(percent)
98.8%
—
Email Deliverability Rate(%)
99.2%
—
SMS Deliverability Rate(percent)
98%
—
Customer Review Parity(rating)
Nearly identical ratings
—
Average eCommerce Email Revenue Per Send(USD)
Not published
$72
eCommerce Email Automation ROI(%)
4,200% ROI (industry average)
4,200% ROI (industry average)
Built-in CRM for Sales Teams
Full B2B/B2C CRM with lead scoring
B2C customer data platform
CRM Lead Scoring Capability(null)
Behavioral purchase-event segmentation
—
Native SMS Channel
Available (add-on/integration)
Included in all plans
Shopify Integration Depth
Supported via marketplace
Native with product catalog sync, dynamic blocks, and product recommendations
Multi-Channel Automation Support
Email, SMS, web, social, chat (native)
Email, SMS, push (native)
Contacts/Subscribers (Base Plan)(count)
Unlimited
—
Max Contacts at Entry Plan(contacts)
1,000 contacts
—
Contacts at $99/Month(contacts)
10,000+
—
Ease of Use(score/10)
Moderate - requires learning
—
Ease of Use Score(/10)
6.5
—
Average Setup Time(hours)
4-8 weeks
—
Shopify Native Integration
Basic (via third-party apps)
—
Abandoned Cart Recovery Rate(percent)
8-12% (varies by setup)
—
Free Plan Contact Limit(contacts)
None (paid only)
—
Implementation Time to Productivity(weeks)
1 week
—
Free Trial Length(days)
Free tier (unlimited)
—
Attribution Model Depth(models)
2 (last-click, first-click)
—
Lead Scoring AI Capability(text)
Advanced predictive with AI priority ranking
—
API Call Rate Limit (per 15 min)(calls)
10-300 calls (tier-dependent)
—
API Rate Limits(requests/second)
60
—
Third-Party Integrations(tools)
1000+
—
Pre-built Integrations(integrations)
Extensive custom via API
—
Custom Fields Supported(fields)
100+ (plan-dependent)
—
Free Tier Daily Email Limit(emails/day)
Unlimited (500 contacts max)
—
API Rate Limit(requests/second)
Unlimited (higher tiers)
—
Shopify Native Integration Depth(null)
Deep native with purchase-event segmentation
—
Monthly Email Send Limit (Entry Plan)(emails/month)
5,000+
—
Free Plan SMS Capability
Not included
—
Entry-Level Pricing Accessibility
Higher minimum investment required
—
Free Plan Segmentation Limits(segments)
Basic email features only
—
Customer Data Behavioral Depth
Real-time behavioral graphs with continuous updates
—
Omnichannel Support(channels)
Email, SMS, push, in-app, direct mail
—
Target Market Focus
Mid-to-large ecommerce, Shopify Plus, data-driven brands
—
Target Business Size
SMB to Enterprise (all Shopify store sizes)
—
Segmentation Filter Count(filters)
45+ filters
—
Two-Way Messaging
Limited 2-way capability
—
Email Marketing Integration
Native email + SMS + pop-ups
—
Client Revenue Tracked (Lifetime)(million USD)
$50M+
—
A/B Testing
Yes, multi-channel A/B testing
—
Email Support Cost(USD/month)
Included (higher plans only)
—
Customer Support Availability(hours/day)
24/5 email, phone 9-5 EST
—
Setup Complexity(hours)
Steeper learning curve (data-focused)
—
Platform Rating(out of 5)
4.7/5
—
Deliverability Grade
Enterprise-grade, proven at scale with dedicated infrastructure
—
Typical Onboarding Time(days)
7-14
—
eCommerce Revenue Attribution(USD per email)
$72 per email sent
—
eCommerce Platform ROI(%)
Industry average 4,200%
—
Primary Geographic Strength(null)
North America eCommerce focus
—
API Rate Limit(requests per second)
10,000
—
Mobile App Users(millions)
150,000+ e-commerce merchants
—
Maximum Subscriber Limit(contacts)
Unlimited
—
SMS Marketing Included
Yes, native SMS
—
Visual Comparison
Side-by-side comparison of numeric attributes
Pros & Cons
ActiveCampaign
5 pros2 cons
Pros
- Advanced B2B lead scoring and complex sales cycle automation
- Integrated CRM for lead tracking and deal management
- Multi-channel support (email, SMS, calls, chat, landing pages)
- Visual campaign builder for non-technical users
- Strong global presence across B2B, SaaS, and professional services
Cons
- Higher pricing for enterprise features compared to eCommerce-focused alternatives
- Less specialized for eCommerce revenue attribution than Klaviyo
Klaviyo
5 pros2 cons
Pros
- $72 average revenue per email sent through purchase-event segmentation
- Deep Shopify and WooCommerce native integration
- Advanced eCommerce automation (cart abandonment, post-purchase, browse abandonment)
- Superior behavioral segmentation for online shoppers
- 4,200% average ROI on eCommerce email automation platform spend
Cons
- Limited CRM depth and B2B lead scoring capabilities
- Primarily focused on North America and eCommerce—less suitable for B2B or non-retail businesses
Frequently Asked Questions
Klaviyo is the clear winner for eCommerce and DTC brands. It delivers $72 average revenue per email sent through deep Shopify/WooCommerce integration and purchase-event segmentation. ActiveCampaign is better suited for B2B companies needing CRM depth and complex sales automation.
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Last updated: May 11, 2026AI generated