software
Gusto vs Rippling 2026: Payroll & HR Comparison
Gusto excels as a dedicated payroll and HR platform with simpler, more affordable pricing starting at $40/month, while Rippling is a comprehensive all-in-one workforce management platform that integrates payroll, HR, IT, and benefits into a single system, making it better for larger enterprises seeking complete workplace automation.
G
Gusto
Cloud-based payroll and HR platform designed for small to mid-sized businesses.
Startups, small businesses, and companies with under 200 employees seeking an affordable, straightforward payroll and HR solution.
Score63%
VS
R
Rippling
All-in-one workforce management platform integrating payroll, HR, IT, and benefits into a single system.
Mid-market and enterprise companies with 100+ employees seeking comprehensive workforce automation and IT control across the entire employee lifecycle.
Score63%
Quick Answer
AI SummaryGusto excels as a dedicated payroll and HR platform with simpler, more affordable pricing starting at $40/month, while Rippling is a comprehensive all-in-one workforce management platform that integrates payroll, HR, IT, and benefits into a single system, making it better for larger enterprises seeking complete workplace automation.
Our Verdict
AI-assistedChoose Gusto if you're a small-to-mid-sized company (under 200 employees) seeking an affordable, easy-to-use payroll and HR solution with quick implementation. Choose Rippling if you're a growing mid-market or enterprise company that needs unified control over payroll, HR, IT infrastructure, and employee devices in a single platform, justifying the higher investment.
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G
Gusto
8.2/10
Rippling
6.8/10
R
G
Choose Gusto if
Best pickStartups, small businesses, and companies with under 200 employees seeking an affordable, straightforward payroll and HR solution.
R
Choose Rippling if
Mid-market and enterprise companies with 100+ employees seeking comprehensive workforce automation and IT control across the entire employee lifecycle.
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Key Differences at a Glance
- Starting Monthly Price:✓ Gusto wins($40/month vs $500+/month)
- Primary Focus:✓ Rippling wins(All-in-one workforce platform (payroll, HR, IT, benefits, devices) vs Payroll + HR)
- IT Management & Device Control:✓ Rippling wins(Full IT management, MDM, device provisioning vs Not included)
Key Facts & Figures
104 numeric metrics compared
| Metric | Gusto | Rippling | Ratio |
|---|---|---|---|
| Starting Price (Monthly)(USD) | $40 base + $6 per employee | — | — |
| Employee Self-Service Portal Rating(score) | 8.1 out of 10 | — | — |
| Maximum Company Size Supported(employees) | 5000+ | — | — |
| Starting Monthly Cost Per Employee(USD) | $6 | $8 | |
| Maximum Employee Count Supported(Employees) | Up to 500-1000 | Unlimited (5000+) | |
| Average Implementation Time(Days) | 1-3 days | 14-21 days | |
| Number of Integrations(Integrations) | 200+ | 500+ | |
| Customer Satisfaction Score (NPS)(Points) | 72 | 68 | |
| Starting Monthly Cost(USD) | $40 + $10 base | — | — |
| Implementation Timeline(days) | 1-2 weeks | 2-4 weeks | |
| US Market Share(percent) | ~5% | — | — |
| Global Payroll Countries(countries) | 100+ | — | — |
| Max Employee Capacity(employees) | 500-1000 | — | — |
| Entry-Level Monthly Base Fee($) | Gusto Simple Plan | — | — |
| Mid-Tier Monthly Base Fee($) | Gusto Plus Plan | — | — |
| Maximum Recommended Company Size(employees) | Small to mid-market | — | — |
| State Coverage(states) | All US states | — | — |
| Base Monthly Price(USD) | $35 | — | — |
| Per-Employee Monthly Cost($) | $6-$22 | $8 | |
| Base Monthly Price(USD) | $39 | — | — |
| Payroll Per-Employee Fee(USD per employee) | $6 (included) | — | — |
| Average Support Response Time(minutes) | 5 minutes (phone) | — | — |
| G2 Customer Satisfaction Rating(stars (out of 5)) | 4.7 | — | — |
| Target Company Size (Employee Count)(employees) | 1-1,000 | — | — |
| Starting Monthly Cost(USD) | $46 flat + $6/employee | — | — |
| Typical Implementation Timeline(weeks) | 1-2 weeks | — | — |
| Supported Payroll Countries(countries) | USA only | — | — |
| Mobile App Store Rating(stars) | 4.8/5 stars | — | — |
| Starting Price (Per Employee/Month)(USD) | $12-15/month | $12-16 | |
| Implementation Timeline(weeks) | 2-4 weeks | 8-16 weeks (broader system scope) | |
| Customizable HR Fields(fields) | 20-30 | — | — |
| Benefits Provider Integrations(carriers) | 100+ | — | — |
| Customer Support Response Time(minutes) | 24-48 hours | — | — |
| Optimal Company Size Range(employees) | 1-500 | — | — |
| Base Monthly Cost per Employee(USD) | $12-15 | — | — |
| Third-Party Integrations(count) | 400+ | 1000+ | |
| Standard Reports Available(count) | 60+ | — | — |
| Benefits Providers in Marketplace(count) | 50+ (bundled/direct) | — | — |
| Custom Fields/Attributes(count) | Limited (15-20 standard) | — | — |
| Monthly Base Price (Per Employee)(USD) | $4–$8/month | $10–$20/month | |
| Average Implementation Time(weeks) | 2-4 weeks | 4-8 weeks | |
| Maximum Recommended Company Size(employees) | 500 employees | 5000+ employees | |
| Customer Satisfaction Score (NPS)(points) | 68 NPS | 72 NPS | |
| Tax Compliance Accuracy Rate(%) | 99.8% (highly verified) | 99.6% (enterprise audits) | |
| Annual Retention Rate(%) | 91% | 94% | |
| Starting Monthly Price(USD) | $40 | $500 | |
| Payroll Processing Accuracy(percent) | 99.9% | 99.8% | |
| Mobile App Quality Rating(out of 5) | 4.7/5 stars | 4.4/5 stars | |
| Countries Supported(count) | 180+ | 180+ | |
| Setup Timeline(weeks) | 4-8 weeks | 4-8 weeks | |
| Starting Price Per Employee(USD/month) | $8-12 | $8-12 | |
| Contractor Payment Speed(days) | 3-5 days | 3-5 days | |
| Payroll Currencies Supported(count) | 85+ | 85+ | |
| Benefits Integration Partners(count) | 500+ | 500+ | |
| Typical Monthly Cost per Employee(USD) | $8-15 | $8-15 | |
| Average Implementation Timeline(weeks) | 8 | 8 | |
| Countries with Compliance Support(count) | 50+ | 50+ | |
| Customer Satisfaction (G2 Rating)(stars) | 4.7/5 | 4.7/5 | |
| User Rating Score(stars) | 4.9 | 4.9 | |
| Base Price Per Employee Per Month (PEPM)(USD) | $8 | $8 | |
| Customer Rating(stars) | 4.8 | 4.8 | |
| Number of Customer Reviews(count) | 1,106 | 1,106 | |
| Global EOR Coverage(countries) | 150+ | 150+ | |
| Base Monthly Fee(USD) | $40 | $40 | |
| EOR Pricing(USD/employee/month) | $599 | $599 | |
| Third-party Integrations(integrations) | 500+ | 500+ | |
| Number of Reviews(count) | 60 | 60 | |
| Core Plan Starting Price(USD per employee per month) | $8 | $8 | |
| Base Price Per Employee Per Month(USD) | $8-12 | $8-12 | |
| Payroll & Benefits Integrations(count) | 40+ integrations | 40+ integrations | |
| Countries Supported(count) | 150+ | 150+ | |
| G2 Customer Rating(stars) | 4.7/5 | 4.7/5 | |
| G2 Review Count(reviews) | 2,100+ reviews | 2,100+ reviews | |
| Average Time-to-Hire(days) | 28 days | 28 days | |
| AI Candidate Matching Accuracy(% match quality) | 72% accuracy | 72% accuracy | |
| API Integrations Available(count) | 35+ integrations | 35+ integrations | |
| Customer Satisfaction Score(G2 rating (out of 5)) | 4.5/5 | 4.5/5 | |
| Starting Price per Employee per Year(USD) | $10-15 | $10-15 | |
| Number of Integrations(count) | 100+ | 100+ | |
| Typical Implementation Time(days) | 6-10 weeks | 6-10 weeks | |
| Base Monthly Cost (100 employees)(USD) | $1,200 | $1,200 | |
| Average Implementation Timeline(weeks) | 2-4 weeks | 2-4 weeks | |
| Benefits Carrier Network(carriers) | 300+ integrated carriers | 300+ integrated carriers | |
| Minimum Company Size Recommended(employees) | 20+ employees | 20+ employees | |
| Monthly Base Cost (for 10 contractors)(USD) | $250-350 | $250-350 | |
| Payment Processing Time(business days) | 2-3 days | 2-3 days | |
| Setup Duration(days) | 28 days | 28 days | |
| Benefits Administration Modules(count) | Health insurance, 401(k), FSA/HSA, commuter benefits | Health insurance, 401(k), FSA/HSA, commuter benefits | |
| Integration Count (pre-built)(count) | 100+ including Slack, Workday, ADP | 100+ including Slack, Workday, ADP | |
| Countries with Payroll Support(countries) | 50+ | 50+ | |
| Average Payment Processing Time(hours) | 2-5 business days | 2-5 business days | |
| US Benefits Providers Integration(providers) | 50+ | 50+ | |
| Base Pricing(USD/month) | $10-15 | $10-15 | |
| Customer Satisfaction (G2)(stars out of 5) | 4.7 stars (3,200+ reviews) | 4.7 stars (3,200+ reviews) | |
| Average Monthly Cost Per Employee(USD) | $10 | $10 | |
| Average Implementation Duration(weeks) | 10 weeks | 10 weeks | |
| Number of G2 Reviews(count) | 3,200+ reviews | 3,200+ reviews | |
| Typical Enterprise Customer Headcount(employees) | 1,000-10,000+ | 1,000-10,000+ | |
| Payroll Country Coverage(countries) | 190+ countries | 190+ countries | |
| Mobile App Rating (iOS)(stars) | 4.2 stars | 4.2 stars | |
| Typical Company Size Best Fit(employees) | 500+ | 500+ | |
| Annual Cost (500 employees, standard tier)(USD) | $150,000 - $300,000 | $150,000 - $300,000 | |
| Customer Satisfaction (G2 Rating)(stars) | 4.6 / 5.0 (2,800+ reviews) | 4.6 / 5.0 (2,800+ reviews) | |
| Typical Vendor Integration Count Eliminated(vendors) | Consolidates 5-10 vendors into single platform | Consolidates 5-10 vendors into single platform |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
G
2GustoRippling leads1 tie
R
4RipplingGusto
Attribute
Rippling
- $40/month(winner)Starting Monthly Price$500+/month
- Payroll + HRPrimary FocusAll-in-one workforce platform (payroll, HR, IT, benefits, devices)(winner)
- Not includedIT Management & Device ControlFull IT management, MDM, device provisioning(winner)
- 1-500 employees (small to mid-market)Best For Company Size100+ employees (mid-market to enterprise)
- 400+ integrationsThird-Party Integrations1000+ integrations(winner)
- Basic benefits enrollment and managementBenefits AdministrationAdvanced benefits with cost optimization and analytics(winner)
- 2-4 weeks, user-friendly(winner)Ease of Implementation4-8 weeks, requires more configuration
- Starting Monthly Price
Gusto
$40/month(winner)
Rippling
$500+/month
- Primary Focus
Gusto
Payroll + HR
Rippling
All-in-one workforce platform (payroll, HR, IT, benefits, devices)(winner)
- IT Management & Device Control
Gusto
Not included
Rippling
Full IT management, MDM, device provisioning(winner)
- Best For Company Size
Gusto
1-500 employees (small to mid-market)
Rippling
100+ employees (mid-market to enterprise)
- Third-Party Integrations
Gusto
400+ integrations
Rippling
1000+ integrations(winner)
- Benefits Administration
Gusto
Basic benefits enrollment and management
Rippling
Advanced benefits with cost optimization and analytics(winner)
- Ease of Implementation
Gusto
2-4 weeks, user-friendly(winner)
Rippling
4-8 weeks, requires more configuration
Full Comparison
| Attribute | Gusto | Rippling |
|---|---|---|
| Starting Price (Monthly)(USD) | $40 base + $6 per employee | — |
| Starting Monthly Cost Per Employee(USD) | $6(winner) | $8 |
| Starting Monthly Cost(USD) | $40 + $10 base | — |
| Entry-Level Monthly Base Fee($) | Gusto Simple Plan | — |
| Mid-Tier Monthly Base Fee($) | Gusto Plus Plan | — |
Show 21 more attributesBase Monthly Price(USD) $35 — Per-Employee Monthly Cost($) $6-$22 $8 Base Monthly Price(USD) $39 — Starting Monthly Cost(USD) $46 flat + $6/employee — Starting Price (Per Employee/Month)(USD) $12-15/month $12-16 Base Monthly Cost per Employee(USD) $12-15 — Monthly Base Price (Per Employee)(USD) $4–$8/month $10–$20/month Starting Monthly Price(USD) $40 $500 Starting Price Per Employee(USD/month) $8-12 — Typical Monthly Cost per Employee(USD) $8-15 — Base Price Per Employee Per Month (PEPM)(USD) $8 — Base Monthly Fee(USD) $40 — EOR Pricing(USD/employee/month) $599 — Core Plan Starting Price(USD per employee per month) $8 — Mid-Tier Plan Price(USD per employee per month) Custom — Base Price Per Employee Per Month(USD) $8-12 — Starting Price per Employee per Year(USD) $10-15 — Base Monthly Cost (100 employees)(USD) $1,200 — Monthly Base Cost (for 10 contractors)(USD) $250-350 — Average Monthly Cost Per Employee(USD) $10 — Annual Cost (500 employees, standard tier)(USD) $150,000 - $300,000 — | ||
| Tax Compliance Automation | Advanced with real-time updates | — |
| State Coverage(states) | All US states | — |
| Compliance Management | User-managed with guidance | — |
| Tax Compliance Accuracy Rate(%) | 99.8% (highly verified)(winner) | 99.6% (enterprise audits) |
| Employee Self-Service Portal Rating(score) | 8.1 out of 10 | — |
| Mobile App Quality Rating(out of 5) | 4.7/5 stars(winner) | 4.4/5 stars |
| Mobile App Rating (iOS)(stars) | 4.2 stars | — |
| Customer Satisfaction (G2 Rating)(stars) | 4.6 / 5.0 (2,800+ reviews) | — |
| Maximum Company Size Supported(employees) | 5000+ | — |
| Maximum Employee Count Supported(Employees) | Up to 500-1000 | Unlimited (5000+)(winner) |
| Max Employee Capacity(employees) | 500-1000 | — |
| Maximum Recommended Company Size(employees) | Small to mid-market | — |
| Maximum Recommended Company Size(employees) | 500 employees | 5000+ employees(winner) |
Show 3 more attributesIdeal Employee Range(employees) 50-5000+ — Ideal Company Size(employees) 100-5000+ — Typical Company Size Best Fit(employees) 500+ — | ||
| Time Tracking | Built-in time tracking tool | — |
| Payroll Processing | Full payroll management | — |
| Benefits Administration | Third-party integrations | — |
| Time Tracking Module | Built-in native module | — |
| Native Payroll Processing(boolean) | Yes (built-in across 50+ U.S. states) | — |
| API Availability | REST API with limitations | — |
| API Documentation Quality | Excellent | — |
| Payroll Integration Options(count) | Native payroll built-in | — |
| Typical Vendor Integration Count Eliminated(vendors) | Consolidates 5-10 vendors into single platform | — |
| Integrated IT/Device Management | No | Yes, fully integrated |
| Features Included in Base Plan | Payroll, HR, benefits, time-off | Payroll, HR, benefits, time-off, basic IT |
| Mobile App Functionality | Full employee self-service and admin | Employee self-service with limited admin |
| Employee Benefits Platform | Comprehensive, fully integrated | — |
| Payroll Loan Program | Not available | — |
Show 19 more attributesHR Tools Included Self-service HR tools, employee directory — Customizable HR Fields(fields) 20-30 — Performance Management Capabilities None (no native tools) — Benefits Provider Integrations(carriers) 100+ — Device Management Included No (requires integration) Yes (native MDM + provisioning) Onboarding Automation Features HR documents + benefits only IT + HR + hardware provisioning IT/Device Management Capability Not available Full MDM & provisioning Benefits Administration Features Basic enrollment & management Advanced with AI optimization Benefits Integration Partners(count) 500+ — Native IT Asset Management Yes, included — Integrated Financial Module Limited — IT Asset Management Comprehensive device tracking and security — IT Device Management Native integration — W-2 Employee Payroll(supported) Full support with tax compliance — Benefits Administration Modules(count) Health insurance, 401(k), FSA/HSA, commuter benefits — Time Tracking Capabilities(feature level) Automated with geolocation, project codes, approval workflows — Integrated Device Management Full MDM included — Built-in IT Management(boolean) Yes (native) — Employee Experience Portal Features(qualitative) Standard (basic tasks and requests) — | ||
| Average Implementation Time(Days) | 1-3 days(winner) | 14-21 days |
| Setup Timeline(weeks) | 4-8 weeks | — |
| Setup Duration(days) | 28 days | — |
| Number of Integrations(Integrations) | 200+ | 500+(winner) |
| Integration Count (pre-built)(count) | 100+ including Slack, Workday, ADP | — |
| Customer Satisfaction Score (NPS)(Points) | 72(winner) | 68 |
| Customer Satisfaction Score (NPS)(points) | 68 NPS | 72 NPS(winner) |
| Implementation Timeline(days) | 1-2 weeks(winner) | 2-4 weeks |
| Typical Implementation Timeline(weeks) | 1-2 weeks | — |
| Implementation Timeline(weeks) | 2-4 weeks(winner) | 8-16 weeks (broader system scope) |
| Average Implementation Time(weeks) | 2-4 weeks(winner) | 4-8 weeks |
| Average Implementation Timeline(weeks) | 8 | — |
Show 2 more attributesAverage Implementation Timeline(weeks) 2-4 weeks — Average Implementation Duration(weeks) 10 weeks — | ||
| US Market Share(percent) | ~5% | — |
| Global Payroll Countries(countries) | 100+ | — |
| Customer Support Availability(hours/day) | Email, chat, phone (business hours) | — |
| Customer Support Type | Self-service resources, chat, email | — |
| Customer Support Availability(hours/day) | 24/7 phone support | — |
| Average Support Response Time(minutes) | 5 minutes (phone) | — |
| Customer Support Hours | 24/7 (168 hours/week) | — |
Show 1 more attributeCustomer Support Response Time(minutes) 24-48 hours — | ||
| Customer Satisfaction Rating(relative ranking) | 4.8 | — |
| HR & Talent Management Features | Basic HR, benefits, time tracking | — |
| Employee Engagement Tools(features) | Basic survey capabilities; engagement not primary focus | — |
| User Interface Complexity | Highly intuitive, modern design | — |
| Setup Complexity | Low - quick self-setup | — |
| Implementation Time(hours) | 6-12 weeks | — |
| Payroll Per-Employee Fee(USD per employee) | $6 (included) | — |
| Payroll Processing Accuracy(percent) | 99.9%(winner) | 99.8% |
| G2 Customer Satisfaction Rating(stars (out of 5)) | 4.7 | — |
| Target Company Size (Employee Count)(employees) | 1-1,000 | — |
| Supported Payroll Countries(countries) | USA only | — |
| Mobile App Store Rating(stars) | 4.8/5 stars | — |
| Custom Report Builder | 20+ pre-built templates only | — |
| API Access Level(text) | Limited REST API | — |
| Optimal Company Size Range(employees) | 1-500 | — |
| Typical Enterprise Customer Headcount(employees) | 1,000-10,000+ | — |
| Payroll Processing Included | Yes (included) | Yes; native payroll in 160+ countries |
| IT Device Management | Native MDM, device provisioning, and asset tracking included | — |
| Performance Review Features | Standard 2-way reviews, basic feedback, limited customization | — |
| Third-Party Integrations(count) | 400+ | 1000+(winner) |
| Third-party Integrations(integrations) | 500+ | — |
| Payroll & Benefits Integrations(count) | 40+ integrations | — |
| API Integrations Available(count) | 35+ integrations | — |
| Number of Integrations(count) | 100+ | — |
| Standard Reports Available(count) | 60+ | — |
| Benefits Providers in Marketplace(count) | 50+ (bundled/direct) | — |
| US Benefits Providers Integration(providers) | 50+ | — |
| Custom Fields/Attributes(count) | Limited (15-20 standard) | — |
| Annual Retention Rate(%) | 91% | 94%(winner) |
| Ideal Employee Count Range(employees) | 1-500 | 100-10,000+ |
| Countries Supported(count) | 180+ | — |
| Payroll Currencies Supported(count) | 85+ | — |
| Global EOR Coverage(countries) | 150+ | — |
| Countries Supported(count) | 150+ | — |
| Payroll Country Coverage(countries) | 190+ countries | — |
| Contractor Payment Speed(days) | 3-5 days | — |
| Countries with Compliance Support(count) | 50+ | — |
| Customer Satisfaction (G2 Rating)(stars) | 4.7/5 | — |
| Recommended Company Size(employees) | 100-5,000 | — |
| Mobile App Experience | Modern, intuitive | — |
| User Rating Score(stars) | 4.9 | — |
| G2 Customer Rating(stars) | 4.7/5 | — |
| Customer Satisfaction Score(G2 rating (out of 5)) | 4.5/5 | — |
| Number of G2 Reviews(count) | 3,200+ reviews | — |
| Customer Rating(stars) | 4.8 | — |
| G2 Review Count(reviews) | 2,100+ reviews | — |
| Number of Customer Reviews(count) | 1,106 | — |
| Platform Architecture | Unified all-in-one | — |
| Pricing Transparency | Partial - custom quotes required | — |
| Number of Reviews(count) | 60 | — |
| Integrated Payroll & Finance | Fully integrated | — |
| Native IT Device Management(null) | Yes, comprehensive MDM | — |
| Employee Recognition Features(null) | Basic peer recognition | — |
| Security Compliance Standards(count) | SOC 2 Type II, ISO 27001, FedRAMP (3) | — |
| Average Time-to-Hire(days) | 28 days | — |
| Payment Processing Time(business days) | 2-3 days | — |
| Integrated Payroll Processing(countries) | 190+ countries | — |
| IT Device Management Included | Included | — |
| Benefits Administration Module | Full enrollment & management | — |
| Native Payroll & Tax Filing | Built-in with auto tax updates and e-filing for all 50 states | — |
| AI Candidate Matching Accuracy(% match quality) | 72% accuracy | — |
| Device Management & SSO | Native provisioning and SSO included | — |
| 360-Degree Feedback Capability | Standard or not available | — |
| Continuous Feedback Features | Limited engagement tools | — |
| Typical Implementation Time(days) | 6-10 weeks | — |
| Employee Directory & Profiles | Comprehensive employee directory with IT profile sync | — |
| ATS Capability Depth | Standard ATS with basic workflow and offer management | — |
| IT Device Management (MDM) | Native MDM with device provisioning and management | — |
| Benefits Carrier Network(carriers) | 300+ integrated carriers | — |
| Minimum Company Size Recommended(employees) | 20+ employees | — |
| Countries with Payroll Support(countries) | 50+ | — |
| Average Payment Processing Time(hours) | 2-5 business days | — |
| Base Pricing(USD/month) | $10-15 | — |
| Contractor Support | Limited (employee-focused) | — |
| Customer Satisfaction (G2)(stars out of 5) | 4.7 stars (3,200+ reviews) | — |
GGusto
RRippling
Starting Price (Monthly)(USD)
$40 base + $6 per employee
—
Starting Monthly Cost Per Employee(USD)
$6
$8
Starting Monthly Cost(USD)
$40 + $10 base
—
Entry-Level Monthly Base Fee($)
Gusto Simple Plan
—
Mid-Tier Monthly Base Fee($)
Gusto Plus Plan
—
Show 21 more attributes
Base Monthly Price(USD)
$35
—
Per-Employee Monthly Cost($)
$6-$22
$8
Base Monthly Price(USD)
$39
—
Starting Monthly Cost(USD)
$46 flat + $6/employee
—
Starting Price (Per Employee/Month)(USD)
$12-15/month
$12-16
Base Monthly Cost per Employee(USD)
$12-15
—
Monthly Base Price (Per Employee)(USD)
$4–$8/month
$10–$20/month
Starting Monthly Price(USD)
$40
$500
Starting Price Per Employee(USD/month)
$8-12
—
Typical Monthly Cost per Employee(USD)
$8-15
—
Base Price Per Employee Per Month (PEPM)(USD)
$8
—
Base Monthly Fee(USD)
$40
—
EOR Pricing(USD/employee/month)
$599
—
Core Plan Starting Price(USD per employee per month)
$8
—
Mid-Tier Plan Price(USD per employee per month)
Custom
—
Base Price Per Employee Per Month(USD)
$8-12
—
Starting Price per Employee per Year(USD)
$10-15
—
Base Monthly Cost (100 employees)(USD)
$1,200
—
Monthly Base Cost (for 10 contractors)(USD)
$250-350
—
Average Monthly Cost Per Employee(USD)
$10
—
Annual Cost (500 employees, standard tier)(USD)
$150,000 - $300,000
—
Tax Compliance Automation
Advanced with real-time updates
—
State Coverage(states)
All US states
—
Compliance Management
User-managed with guidance
—
Tax Compliance Accuracy Rate(%)
99.8% (highly verified)
99.6% (enterprise audits)
Employee Self-Service Portal Rating(score)
8.1 out of 10
—
Mobile App Quality Rating(out of 5)
4.7/5 stars
4.4/5 stars
Mobile App Rating (iOS)(stars)
4.2 stars
—
Customer Satisfaction (G2 Rating)(stars)
4.6 / 5.0 (2,800+ reviews)
—
Maximum Company Size Supported(employees)
5000+
—
Maximum Employee Count Supported(Employees)
Up to 500-1000
Unlimited (5000+)
Max Employee Capacity(employees)
500-1000
—
Maximum Recommended Company Size(employees)
Small to mid-market
—
Maximum Recommended Company Size(employees)
500 employees
5000+ employees
Show 3 more attributes
Ideal Employee Range(employees)
50-5000+
—
Ideal Company Size(employees)
100-5000+
—
Typical Company Size Best Fit(employees)
500+
—
Time Tracking
Built-in time tracking tool
—
Payroll Processing
Full payroll management
—
Benefits Administration
Third-party integrations
—
Time Tracking Module
Built-in native module
—
Native Payroll Processing(boolean)
Yes (built-in across 50+ U.S. states)
—
API Availability
REST API with limitations
—
API Documentation Quality
Excellent
—
Payroll Integration Options(count)
Native payroll built-in
—
Typical Vendor Integration Count Eliminated(vendors)
Consolidates 5-10 vendors into single platform
—
Integrated IT/Device Management
No
Yes, fully integrated
Features Included in Base Plan
Payroll, HR, benefits, time-off
Payroll, HR, benefits, time-off, basic IT
Mobile App Functionality
Full employee self-service and admin
Employee self-service with limited admin
Employee Benefits Platform
Comprehensive, fully integrated
—
Payroll Loan Program
Not available
—
Show 19 more attributes
HR Tools Included
Self-service HR tools, employee directory
—
Customizable HR Fields(fields)
20-30
—
Performance Management Capabilities
None (no native tools)
—
Benefits Provider Integrations(carriers)
100+
—
Device Management Included
No (requires integration)
Yes (native MDM + provisioning)
Onboarding Automation Features
HR documents + benefits only
IT + HR + hardware provisioning
IT/Device Management Capability
Not available
Full MDM & provisioning
Benefits Administration Features
Basic enrollment & management
Advanced with AI optimization
Benefits Integration Partners(count)
500+
—
Native IT Asset Management
Yes, included
—
Integrated Financial Module
Limited
—
IT Asset Management
Comprehensive device tracking and security
—
IT Device Management
Native integration
—
W-2 Employee Payroll(supported)
Full support with tax compliance
—
Benefits Administration Modules(count)
Health insurance, 401(k), FSA/HSA, commuter benefits
—
Time Tracking Capabilities(feature level)
Automated with geolocation, project codes, approval workflows
—
Integrated Device Management
Full MDM included
—
Built-in IT Management(boolean)
Yes (native)
—
Employee Experience Portal Features(qualitative)
Standard (basic tasks and requests)
—
Average Implementation Time(Days)
1-3 days
14-21 days
Setup Timeline(weeks)
4-8 weeks
—
Setup Duration(days)
28 days
—
Number of Integrations(Integrations)
200+
500+
Integration Count (pre-built)(count)
100+ including Slack, Workday, ADP
—
Customer Satisfaction Score (NPS)(Points)
72
68
Customer Satisfaction Score (NPS)(points)
68 NPS
72 NPS
Implementation Timeline(days)
1-2 weeks
2-4 weeks
Typical Implementation Timeline(weeks)
1-2 weeks
—
Implementation Timeline(weeks)
2-4 weeks
8-16 weeks (broader system scope)
Average Implementation Time(weeks)
2-4 weeks
4-8 weeks
Average Implementation Timeline(weeks)
8
—
Show 2 more attributes
Average Implementation Timeline(weeks)
2-4 weeks
—
Average Implementation Duration(weeks)
10 weeks
—
US Market Share(percent)
~5%
—
Global Payroll Countries(countries)
100+
—
Customer Support Availability(hours/day)
Email, chat, phone (business hours)
—
Customer Support Type
Self-service resources, chat, email
—
Customer Support Availability(hours/day)
24/7 phone support
—
Average Support Response Time(minutes)
5 minutes (phone)
—
Customer Support Hours
24/7 (168 hours/week)
—
Show 1 more attribute
Customer Support Response Time(minutes)
24-48 hours
—
Customer Satisfaction Rating(relative ranking)
4.8
—
HR & Talent Management Features
Basic HR, benefits, time tracking
—
Employee Engagement Tools(features)
Basic survey capabilities; engagement not primary focus
—
User Interface Complexity
Highly intuitive, modern design
—
Setup Complexity
Low - quick self-setup
—
Implementation Time(hours)
6-12 weeks
—
Payroll Per-Employee Fee(USD per employee)
$6 (included)
—
Payroll Processing Accuracy(percent)
99.9%
99.8%
G2 Customer Satisfaction Rating(stars (out of 5))
4.7
—
Target Company Size (Employee Count)(employees)
1-1,000
—
Supported Payroll Countries(countries)
USA only
—
Mobile App Store Rating(stars)
4.8/5 stars
—
Custom Report Builder
20+ pre-built templates only
—
API Access Level(text)
Limited REST API
—
Optimal Company Size Range(employees)
1-500
—
Typical Enterprise Customer Headcount(employees)
1,000-10,000+
—
Payroll Processing Included
Yes (included)
Yes; native payroll in 160+ countries
IT Device Management
Native MDM, device provisioning, and asset tracking included
—
Performance Review Features
Standard 2-way reviews, basic feedback, limited customization
—
Third-Party Integrations(count)
400+
1000+
Third-party Integrations(integrations)
500+
—
Payroll & Benefits Integrations(count)
40+ integrations
—
API Integrations Available(count)
35+ integrations
—
Number of Integrations(count)
100+
—
Standard Reports Available(count)
60+
—
Benefits Providers in Marketplace(count)
50+ (bundled/direct)
—
US Benefits Providers Integration(providers)
50+
—
Custom Fields/Attributes(count)
Limited (15-20 standard)
—
Annual Retention Rate(%)
91%
94%
Ideal Employee Count Range(employees)
1-500
100-10,000+
Countries Supported(count)
180+
—
Payroll Currencies Supported(count)
85+
—
Global EOR Coverage(countries)
150+
—
Countries Supported(count)
150+
—
Payroll Country Coverage(countries)
190+ countries
—
Contractor Payment Speed(days)
3-5 days
—
Countries with Compliance Support(count)
50+
—
Customer Satisfaction (G2 Rating)(stars)
4.7/5
—
Recommended Company Size(employees)
100-5,000
—
Mobile App Experience
Modern, intuitive
—
User Rating Score(stars)
4.9
—
G2 Customer Rating(stars)
4.7/5
—
Customer Satisfaction Score(G2 rating (out of 5))
4.5/5
—
Number of G2 Reviews(count)
3,200+ reviews
—
Customer Rating(stars)
4.8
—
G2 Review Count(reviews)
2,100+ reviews
—
Number of Customer Reviews(count)
1,106
—
Platform Architecture
Unified all-in-one
—
Pricing Transparency
Partial - custom quotes required
—
Number of Reviews(count)
60
—
Integrated Payroll & Finance
Fully integrated
—
Native IT Device Management(null)
Yes, comprehensive MDM
—
Employee Recognition Features(null)
Basic peer recognition
—
Security Compliance Standards(count)
SOC 2 Type II, ISO 27001, FedRAMP (3)
—
Average Time-to-Hire(days)
28 days
—
Payment Processing Time(business days)
2-3 days
—
Integrated Payroll Processing(countries)
190+ countries
—
IT Device Management Included
Included
—
Benefits Administration Module
Full enrollment & management
—
Native Payroll & Tax Filing
Built-in with auto tax updates and e-filing for all 50 states
—
AI Candidate Matching Accuracy(% match quality)
72% accuracy
—
Device Management & SSO
Native provisioning and SSO included
—
360-Degree Feedback Capability
Standard or not available
—
Continuous Feedback Features
Limited engagement tools
—
Typical Implementation Time(days)
6-10 weeks
—
Employee Directory & Profiles
Comprehensive employee directory with IT profile sync
—
ATS Capability Depth
Standard ATS with basic workflow and offer management
—
IT Device Management (MDM)
Native MDM with device provisioning and management
—
Benefits Carrier Network(carriers)
300+ integrated carriers
—
Minimum Company Size Recommended(employees)
20+ employees
—
Countries with Payroll Support(countries)
50+
—
Average Payment Processing Time(hours)
2-5 business days
—
Base Pricing(USD/month)
$10-15
—
Contractor Support
Limited (employee-focused)
—
Customer Satisfaction (G2)(stars out of 5)
4.7 stars (3,200+ reviews)
—
Pros & Cons
10 pros·6 cons across both
G
R
G
Gusto
+5-3
Pros
- Starting price of $40/month makes it highly accessible for startups and small teams
- Intuitive, user-friendly interface requiring minimal training
- Fast implementation in 2-4 weeks with dedicated onboarding
- Excellent payroll accuracy with 99.9% error rate
- Strong mobile app for employees to access pay stubs and tax documents
Cons
- No IT management or device provisioning capabilities
- Limited advanced benefits optimization compared to enterprise competitors
- Fewer third-party integrations (400 vs 1000+) may require custom workarounds
R
Rippling
+5-3
Pros
- Unified platform eliminates data silos across payroll, HR, IT, and benefits in one source of truth
- Advanced IT management with mobile device management (MDM), device provisioning, and hardware lifecycle tracking
- 1000+ integrations provide seamless connectivity with enterprise tools and systems
- Sophisticated benefits administration with AI-driven cost optimization and real-time analytics
- Automated workflows reduce manual HR and IT tasks by up to 80% according to user reports
Cons
- Higher starting cost of $500+/month makes it prohibitive for very small companies
- Longer implementation timeline (4-8 weeks) requires significant internal coordination
- Steeper learning curve due to extensive feature set and customization options
Frequently Asked Questions
5 questions
Gusto is significantly cheaper for small teams. At $40/month base plus $6-12 per employee per month, a 50-person company would pay approximately $340-640/month. Rippling's pricing starts at $500+/month and scales higher, making it 2-3x more expensive for small teams. Gusto is the clear choice for startups optimizing for cost.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
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Wikipedia
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