Cloud-based HR and payroll platform designed for small to mid-sized US businesses.
Small business owners and HR managers at SMBs who need straightforward payroll, benefits administration, and HR tools without enterprise complexity
Enterprise workforce management platform offering comprehensive payroll, HR, talent, and compliance solutions for organizations of all sizes.
Mid-size to large enterprises requiring comprehensive workforce management, global payroll processing, and advanced HR analytics with dedicated support
Gusto is a modern, user-friendly payroll platform ideal for small to mid-sized businesses, while ADP is an enterprise-grade HCM solution serving organizations of all sizes with comprehensive workforce management capabilities. ADP dominates market share and enterprise features, whereas Gusto excels in ease-of-use and affordability for SMBs.
Gusto and ADP serve different market segments effectively: Gusto is the superior choice for small-to-mid-market businesses prioritizing simplicity and cost-effectiveness, while ADP is essential for enterprises needing advanced features and global compliance support. The choice depends primarily on company size, budget, and complexity requirements rather than overall quality.
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Choose Gusto if
Small business owners and HR managers at SMBs who need straightforward payroll, benefits administration, and HR tools without enterprise complexity
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| Metric | Gusto | ADP | Diff |
|---|---|---|---|
| Starting Price (Monthly)(USD) | $40 base + $6 per employee | — | — |
| Employee Self-Service Portal Rating(score) | 8.1 out of 10 | — | — |
| Maximum Company Size Supported(employees) | 5000+ | — | — |
| Starting Monthly Cost Per Employee(USD) | $6 | — | — |
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Choose ADP if
Mid-size to large enterprises requiring comprehensive workforce management, global payroll processing, and advanced HR analytics with dedicated support
| Maximum Employee Count Supported(Employees) |
| Up to 500-1000 |
| — |
| — |
| Average Implementation Time(Days) | 1-3 days | — | — |
| Number of Integrations(Integrations) | 200+ | 1000+ | -80% |
| Customer Satisfaction Score (NPS)(Points) | 72 | — | — |
| Starting Monthly Cost(USD) | $40 + $10 base | $100+ | -50% |
| Implementation Timeline(days) | 1-2 weeks | 12-26 weeks (3-6 months) | -92% |
| US Market Share(percent) | ~5% | ~28% | -82% |
| Global Payroll Countries(countries) | 100+ | 150+ | -33% |
| Max Employee Capacity(employees) | 500-1000 | Unlimited | — |
| Entry-Level Monthly Base Fee($) | Gusto Simple Plan | — | — |
| Mid-Tier Monthly Base Fee($) | Gusto Plus Plan | — | — |
| Maximum Recommended Company Size(employees) | Small to mid-market | — | — |
| State Coverage(states) | All US states | — | — |
| Base Monthly Price(USD) | $35 | — | — |
| Per-Employee Monthly Cost($) | $6-$22 | $5-15 | +40% |
| Base Monthly Price(USD) | $39 | — | — |
| Payroll Per-Employee Fee(USD per employee) | $6 (included) | — | — |
| Average Support Response Time(minutes) | 5 minutes (phone) | — | — |
| G2 Customer Satisfaction Rating(stars (out of 5)) | 4.7 | — | — |
| Target Company Size (Employee Count)(employees) | 1-1,000 | — | — |
| Starting Monthly Cost(USD) | $46 flat + $6/employee | — | — |
| Typical Implementation Timeline(months) | 1-2 weeks | — | — |
| Supported Payroll Countries(countries) | USA only | — | — |
| Mobile App Store Rating(stars) | 4.8/5 stars | — | — |
| Annual Revenue (Company)(USD Billions) | $16.2B | $16.2B | — |
| Global Customer Base(Millions of Users) | 28M+ | 28M+ | — |
| Average Implementation Cost (Enterprise)(USD Millions) | $0.5-2M | $0.5-2M | — |
| Supported Countries(countries) | 140+ | 140+ | — |
| Customer Satisfaction Score(Percentage) | 4.1/5 (Gartner 2025) | 4.1/5 (Gartner 2025) | — |
| API Endpoints Available(Number) | 400+ | 400+ | — |
| Starting Monthly Price(USD) | $40-100/month | $40-100/month | — |
| Customer Rating(stars) | 4.2 | 4.2 | — |
| Number of Customer Reviews(count) | 436 | 436 | — |
| Global EOR Coverage(countries) | 100+ | 100+ | — |
| Base Price Per Employee Per Month (PEPM)(USD) | $5-$23 (varies by product) | $5-$23 (varies by product) | — |
| Third-party Integrations(integrations) | 1000+ integrations | 1000+ integrations | — |
All figures sourced from publicly available data. Last updated Jun 2026.
Gusto
Small to mid-sized businesses (1-500 employees)
ADP
All sizes, with focus on enterprise (500+ employees)🏆
Gusto
Intuitive, modern interface designed for non-HR professionals🏆
ADP
Complex, feature-rich interface requiring HR expertise
Gusto
$40/month per employee + $10 monthly base fee🏆
ADP
$100+ per employee monthly for enterprise plans
Gusto
US and 100+ countries
ADP
US and 150+ countries with stronger international support🏆
Gusto
1-2 weeks for typical setup🏆
ADP
4-12 weeks depending on complexity
Gusto
~5% of US payroll market
ADP
~28% of US payroll market (largest provider)🏆
Gusto
Email and chat, phone for premium tiers
ADP
24/7 dedicated account managers for enterprise🏆
Gusto
Integrated benefits, time tracking, and HR tools
ADP
Comprehensive HR, talent, and workforce analytics suite🏆
Gusto is the clear winner for startups. Its affordable pricing (~$50/employee), intuitive interface, and fast 1-2 week implementation make it ideal for growing companies. ADP's enterprise complexity and higher costs aren't necessary at this stage.
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| Attribute | Gusto | ADP |
|---|---|---|
| Starting Price (Monthly)(USD) | $40 base + $6 per employee | — |
| Starting Monthly Cost Per Employee(USD) | $6 | — |
| Starting Monthly Cost(USD) | $40 + $10 base | $100+ |
| Entry-Level Monthly Base Fee($) | Gusto Simple Plan | — |
| Mid-Tier Monthly Base Fee($) | Gusto Plus Plan | — |
Show 7 more attributesBase Monthly Price(USD) $35 — Per-Employee Monthly Cost($) $6-$22 $5-15 Base Monthly Price(USD) $39 — Starting Monthly Cost(USD) $46 flat + $6/employee — Average Implementation Cost (Enterprise)(USD Millions) $0.5-2M — Starting Monthly Price(USD) $40-100/month — Base Price Per Employee Per Month (PEPM)(USD) $5-$23 (varies by product) — | ||
| Tax Compliance Automation | Advanced with real-time updates | — |
| State Coverage(states) | All US states | — |
| Compliance Management | User-managed with guidance | — |
| Payroll Tax Update Frequency(Frequency) | Real-time automated updates | — |
| Employee Self-Service Portal Rating(score) | 8.1 out of 10 | — |
| G2 Customer Satisfaction Rating(stars (out of 5)) | 4.7 | — |
| Mobile App Store Rating(stars) | 4.8/5 stars | — |
| Maximum Company Size Supported(employees) | 5000+ | — |
| Maximum Employee Count Supported(Employees) | Up to 500-1000 | — |
| Max Employee Capacity(employees) | 500-1000 | Unlimited |
| Maximum Recommended Company Size(employees) | Small to mid-market | — |
| Ideal Employee Count(employees) | 500+ | — |
| Time Tracking | Built-in time tracking tool | — |
| Payroll Processing | Full payroll management | — |
| Benefits Administration | Third-party integrations | — |
| API Availability | REST API with limitations | — |
| API Access Level | Limited REST API | — |
| API Endpoints Available(Number) | 400+ | — |
| Integrated IT/Device Management | No | — |
| Features Included in Base Plan | Payroll, HR, benefits, time-off | — |
| Mobile App Functionality | Full employee self-service and admin | — |
| Employee Benefits Platform | Comprehensive, fully integrated | — |
| Payroll Loan Program | Not available | — |
Show 3 more attributesHR Tools Included Self-service HR tools, employee directory — Payroll Processing Capabilities Advanced, native payroll with tax compliance — Global Compliance Coverage(countries) 170+ countries with local payroll — | ||
| Average Implementation Time(Days) | 1-3 days | — |
| Number of Integrations(Integrations) | 200+ | 1000+ |
| Customer Satisfaction Score (NPS)(Points) | 72 | — |
| Customer Satisfaction Score(Percentage) | 4.1/5 (Gartner 2025) | — |
| Implementation Timeline(days) | 1-2 weeks | 12-26 weeks (3-6 months) |
| Typical Implementation Timeline(months) | 1-2 weeks | — |
| US Market Share(percent) | ~5% | ~28% |
| Global Payroll Countries(countries) | 100+ | 150+ |
| Customer Support Availability(hours/day) | Email, chat, phone (business hours) | 24/7 with dedicated account managers |
| Customer Support Type | Self-service resources, chat, email | — |
| Customer Support Availability(hours/day) | 24/7 phone support | — |
| Average Support Response Time(minutes) | 5 minutes (phone) | — |
| Customer Support Hours(hours/week) | 24/7 (168 hours/week) | — |
| Customer Satisfaction Rating(relative ranking) | 4.8 | 4.2 |
| HR & Talent Management Features | Basic HR, benefits, time tracking | Advanced HR, talent, learning, analytics |
| User Interface Complexity | Highly intuitive, modern design | — |
| Setup Complexity | Low - quick self-setup | — |
| Implementation Time(hours) | 8-12 weeks | — |
| Payroll Per-Employee Fee(USD per employee) | $6 (included) | — |
| Target Company Size (Employee Count)(employees) | 1-1,000 | — |
| Supported Payroll Countries(countries) | USA only | — |
| Custom Report Builder | 20+ pre-built templates only | — |
| Annual Revenue (Company)(USD Billions) | $16.2B | — |
| Global Customer Base(Millions of Users) | 28M+ | — |
| Supported Countries(countries) | 140+ | — |
| Mobile App Availability(Platforms) | iOS, Android, Web | — |
| Platform Architecture | Modular, payroll-first | — |
| AI Features(count) | AI Library, Handbook Builder, predictive analytics | — |
| Global Coverage(countries) | 140+ countries | — |
| Customer Rating(stars) | 4.2 | — |
| Number of Customer Reviews(count) | 436 | — |
| Global EOR Coverage(countries) | 100+ | — |
| Pricing Transparency | Published on website | — |
| User Rating (Stars)(stars) | 4.2 stars | — |
| Number of User Reviews(reviews) | 621+ reviews | — |
| Pricing Model | Quote-based with variable pricing | — |
| Third-party Integrations(integrations) | 1000+ integrations | — |
Side-by-side comparison of numeric attributes