All-in-one HR and IT platform combining payroll, benefits, HRIS, and device management.
Mid-market and enterprise companies needing integrated HR, payroll, and IT management with automation-heavy requirements.
Payroll, benefits, and HR compliance platform designed for small-to-mid-sized businesses.
Small to mid-sized businesses (under 500 employees) seeking simple, fast-to-implement payroll and HR management.
Rippling is an all-in-one HR and IT platform covering payroll, benefits, and device management, while Gusto specializes in payroll and HR with stronger small business focus. Rippling scales better for enterprises, while Gusto excels in user-friendliness for SMBs.
Rippling wins for organizations needing integrated HR, payroll, and IT device management at scale, offering comprehensive automation and control. Gusto is superior for small to mid-sized companies prioritizing ease-of-use and quick implementation with focused payroll and HR functionality. The choice depends on company size, IT management needs, and complexity tolerance.
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Choose Rippling if
Mid-market and enterprise companies needing integrated HR, payroll, and IT management with automation-heavy requirements.
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| Metric | Rippling | Gusto | Diff |
|---|---|---|---|
| Starting Monthly Cost Per Employee(USD) | $8 | $6 | +33% |
| Maximum Employee Count Supported(Employees) | Unlimited (5000+) | Up to 500-1000 | +900% |
| Average Implementation Time(Days) | 14-21 days | 1-3 days |
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Choose Gusto if
Small to mid-sized businesses (under 500 employees) seeking simple, fast-to-implement payroll and HR management.
| +1300% |
| Number of Integrations(Integrations) | 500+ | 200+ | +150% |
| Customer Satisfaction Score (NPS)(Points) | 68 | 72 | -6% |
| Countries Supported(count) | 180+ | — | — |
| Setup Timeline(weeks) | 4-8 weeks | — | — |
| Starting Price Per Employee(USD/month) | $8-12 | — | — |
| Contractor Payment Speed(days) | 3-5 days | — | — |
| Payroll Currencies Supported(count) | 85+ | — | — |
| Benefits Integration Partners(count) | 500+ | — | — |
| Typical Monthly Cost per Employee(USD) | $8-15 | — | — |
| Average Implementation Timeline(weeks) | 8 | — | — |
| Countries with Compliance Support(count) | 50+ | — | — |
| Customer Satisfaction (G2 Rating)(stars) | 4.7/5 | — | — |
| User Rating Score(stars) | 4.9 | — | — |
| Base Price Per Employee Per Month (PEPM)(USD) | $8 | — | — |
| Customer Rating(stars) | 4.8 | — | — |
| Number of Customer Reviews(count) | 1,106 | — | — |
| Implementation Timeline(days) | 2-4 weeks | 1-2 weeks | +100% |
| Global EOR Coverage(countries) | 150+ | — | — |
| Base Monthly Fee(USD) | $40 | — | — |
| Per-Employee Monthly Cost($) | $8 | $6-$22 | -43% |
| EOR Pricing(USD/employee/month) | $599 | — | — |
| Third-party Integrations(integrations) | 500+ | — | — |
| Number of Reviews(count) | 60 | — | — |
| Core Plan Starting Price(USD per employee per month) | $8 | — | — |
| Base Price Per Employee Per Month(USD) | $8-12 | — | — |
| Payroll & Benefits Integrations(count) | 40+ integrations | — | — |
| Countries Supported(count) | 150+ countries | — | — |
| G2 Customer Rating(out of 5) | 4.7/5 | — | — |
| G2 Review Count(reviews) | 2,100+ reviews | — | — |
| Average Time-to-Hire(days) | 28 days | — | — |
| Starting Monthly Price(USD) | $500 per employee/month | — | — |
| AI Candidate Matching Accuracy(% match quality) | 72% accuracy | — | — |
| API Integrations Available(third-party tools) | 35+ integrations | — | — |
| Customer Satisfaction Score(G2 rating (out of 5)) | 4.5/5 | — | — |
| Starting Price per Employee per Year(USD) | $10-15 | — | — |
| Number of Integrations(count) | 100+ | — | — |
| Typical Implementation Time(weeks) | 6-10 weeks | — | — |
| Third-Party Integrations(applications) | 200+ pre-built integrations | 150+ | +33% |
| Base Monthly Cost (100 employees)(USD) | $1,200 | — | — |
| Average Implementation Timeline(weeks) | 2-4 weeks | — | — |
| Benefits Carrier Network(carriers) | 300+ integrated carriers | — | — |
| Minimum Company Size Recommended(employees) | 20+ employees | — | — |
| Starting Price (Monthly)(USD) | $40 base + $6 per employee | $40 base + $6 per employee | — |
| Employee Self-Service Portal Rating(score) | 8.1 out of 10 | 8.1 out of 10 | — |
| Maximum Company Size Supported(employees) | 5000+ | 5000+ | — |
| Starting Monthly Cost(USD) | $40 + $10 base | $40 + $10 base | — |
| US Market Share(percent) | ~5% | ~5% | — |
| Global Payroll Countries(countries) | 100+ | 100+ | — |
| Max Employee Capacity(employees) | 500-1000 | 500-1000 | — |
| Entry-Level Monthly Base Fee($) | Gusto Simple Plan | Gusto Simple Plan | — |
| Mid-Tier Monthly Base Fee($) | Gusto Plus Plan | Gusto Plus Plan | — |
| Maximum Recommended Company Size(employees) | Small to mid-market | Small to mid-market | — |
| State Coverage(states) | All US states | All US states | — |
| Base Monthly Price(USD) | $35 | $35 | — |
| Base Monthly Price(USD) | $39 | $39 | — |
| Payroll Per-Employee Fee(USD per employee) | $6 (included) | $6 (included) | — |
| Average Support Response Time(minutes) | 5 minutes (phone) | 5 minutes (phone) | — |
| G2 Customer Satisfaction Rating(stars (out of 5)) | 4.7 | 4.7 | — |
| Target Company Size (Employee Count)(employees) | 1-1,000 | 1-1,000 | — |
| Starting Monthly Cost(USD) | $46 flat + $6/employee | $46 flat + $6/employee | — |
| Typical Implementation Timeline(months) | 1-2 weeks | 1-2 weeks | — |
| Supported Payroll Countries(countries) | USA only | USA only | — |
| Mobile App Store Rating(stars) | 4.8/5 stars | 4.8/5 stars | — |
| Starting Price (per employee/month)(USD) | $12-15/month | $12-15/month | — |
| Implementation Timeline(weeks) | 2-4 weeks | 2-4 weeks | — |
| Customizable HR Fields(fields) | 20-30 | 20-30 | — |
| Benefits Provider Integrations(carriers) | 100+ | 100+ | — |
| Customer Support Response Time(hours) | 24-48 hours | 24-48 hours | — |
| Optimal Company Size Range(employees) | 1-500 | 1-500 | — |
All figures sourced from publicly available data. Last updated Jun 2026.
Rippling
HR, Payroll, IT, and Device Management🏆
Gusto
Payroll and HR
Rippling
Built-in device management and IT operations🏆
Gusto
Not included
Rippling
Mid-market to enterprise (100-5000+ employees)
Gusto
Small to mid-market (1-500 employees)🏆
Rippling
$8-12 per employee/month plus add-ons
Gusto
$6-12 per employee/month plus per-feature fees
Rippling
Advanced, comprehensive platform
Gusto
User-friendly and streamlined
Rippling
Integrated with full platform
Gusto
Available with simple interface
Rippling
68 NPS
Gusto
72 NPS🏆
Rippling
Moderate to complex for enterprises
Gusto
Simple and quick (days vs weeks)🏆
Gusto is the better choice for startups. It offers simpler setup, lower costs, faster implementation, and a more intuitive interface. Rippling's power and scalability would be overkill for a small team and require more onboarding investment.
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| Attribute | Rippling | Gusto |
|---|---|---|
| Starting Monthly Cost Per Employee(USD) | $8 | $6 |
| Starting Price Per Employee(USD/month) | $8-12 | — |
| Typical Monthly Cost per Employee(USD) | $8-15 | — |
| Base Price Per Employee Per Month (PEPM)(USD) | $8 | — |
| Base Monthly Fee(USD) | $40 | — |
Show 16 more attributesPer-Employee Monthly Cost($) $8 $6-$22 EOR Pricing(USD/employee/month) $599 — Core Plan Starting Price(USD per employee per month) $8 — Mid-Tier Plan Price(USD per employee per month) Custom — Base Price Per Employee Per Month(USD) $8-12 — Starting Monthly Price(USD) $500 per employee/month — Starting Price per Employee per Year(USD) $10-15 — Base Monthly Cost (100 employees)(USD) $1,200 — Starting Price (Monthly)(USD) $40 base + $6 per employee — Starting Monthly Cost(USD) $40 + $10 base — Entry-Level Monthly Base Fee($) Gusto Simple Plan — Mid-Tier Monthly Base Fee($) Gusto Plus Plan — Base Monthly Price(USD) $35 — Base Monthly Price(USD) $39 — Starting Monthly Cost(USD) $46 flat + $6/employee — Starting Price (per employee/month)(USD) $12-15/month — | ||
| Maximum Employee Count Supported(Employees) | Unlimited (5000+) | Up to 500-1000 |
| Ideal Employee Range(employees) | 50-5000+ | — |
| Ideal Company Size(employees) | 100-5000+ | — |
| Minimum Company Size Recommended(employees) | 20+ employees | — |
| Maximum Company Size Supported(employees) | 5000+ | — |
Show 2 more attributesMax Employee Capacity(employees) 500-1000 — Maximum Recommended Company Size(employees) Small to mid-market — | ||
| Integrated IT/Device Management | Yes, fully integrated | No |
| Features Included in Base Plan | Payroll, HR, benefits, time-off, basic IT | Payroll, HR, benefits, time-off |
| Mobile App Functionality | Employee self-service with limited admin | Full employee self-service and admin |
| Benefits Integration Partners(count) | 500+ | — |
| Native IT Asset Management | Yes, included | — |
Show 9 more attributesIntegrated Financial Module Limited — IT Asset Management Comprehensive device tracking and security — IT Device Management Native integration — Employee Benefits Platform Comprehensive, fully integrated — Payroll Loan Program Not available — HR Tools Included Self-service HR tools, employee directory — Customizable HR Fields(fields) 20-30 — Performance Management Capabilities None (no native tools) — Benefits Provider Integrations(carriers) 100+ — | ||
| Average Implementation Time(Days) | 14-21 days | 1-3 days |
| Setup Timeline(weeks) | 4-8 weeks | — |
| Implementation Timeline(weeks) | 2-4 weeks | — |
| Number of Integrations(Integrations) | 500+ | 200+ |
| Number of Integrations(count) | 100+ | — |
| Customer Satisfaction Score (NPS)(Points) | 68 | 72 |
| Countries Supported(count) | 180+ | — |
| Payroll Currencies Supported(count) | 85+ | — |
| Global EOR Coverage(countries) | 150+ | — |
| Contractor Payment Speed(days) | 3-5 days | — |
| API Documentation Quality | Excellent | — |
| API Availability | REST API with limitations | — |
| API Access Level | Limited REST API | — |
| Average Implementation Timeline(weeks) | 8 | — |
| Implementation Timeline(days) | 2-4 weeks | 1-2 weeks |
| Typical Implementation Time(weeks) | 6-10 weeks | — |
| Average Implementation Timeline(weeks) | 2-4 weeks | — |
| Typical Implementation Timeline(months) | 1-2 weeks | — |
| Countries with Compliance Support(count) | 50+ | — |
| Customer Satisfaction (G2 Rating)(stars) | 4.7/5 | — |
| Recommended Company Size(employees) | 100-5,000 | — |
| Mobile App Experience | Modern, intuitive | — |
| User Rating Score(stars) | 4.9 | — |
| Customer Satisfaction Score(G2 rating (out of 5)) | 4.5/5 | — |
| Customer Rating(stars) | 4.8 | — |
| G2 Customer Rating(out of 5) | 4.7/5 | — |
| G2 Review Count(reviews) | 2,100+ reviews | — |
| Number of Customer Reviews(count) | 1,106 | — |
| Platform Architecture | Unified all-in-one | — |
| Third-party Integrations(integrations) | 500+ | — |
| Payroll & Benefits Integrations(count) | 40+ integrations | — |
| API Integrations Available(third-party tools) | 35+ integrations | — |
| Third-Party Integrations(applications) | 200+ pre-built integrations | 150+ |
| Pricing Transparency | Partial - custom quotes required | — |
| Number of Reviews(count) | 60 | — |
| Integrated Payroll & Finance | Fully integrated | — |
| Implementation Time(hours) | 6-12 weeks | — |
| Setup Complexity | Low - quick self-setup | — |
| Countries Supported(count) | 150+ countries | — |
| Native IT Device Management(null) | Yes, comprehensive MDM | — |
| Employee Recognition Features(null) | Basic peer recognition | — |
| Security Compliance Standards(count) | SOC 2 Type II, ISO 27001, FedRAMP (3) | — |
| Average Time-to-Hire(days) | 28 days | — |
| Integrated Payroll Processing(countries) | 190+ countries | — |
| IT Device Management Included | Included | — |
| Benefits Administration Module | Full enrollment & management | — |
| Native Payroll & Tax Filing | Built-in with auto tax updates and e-filing for all 50 states | — |
| AI Candidate Matching Accuracy(% match quality) | 72% accuracy | — |
| Native Payroll Processing | Yes (built-in across 50+ U.S. states) | — |
| Employee Directory & Profiles | Comprehensive employee directory with IT profile sync | — |
| Device Management & SSO | Native provisioning and SSO included | — |
| 360-Degree Feedback Capability | Standard or not available | — |
| Continuous Feedback Features | Limited engagement tools | — |
| ATS Capability Depth | Standard ATS with basic workflow and offer management | — |
| IT Device Management (MDM) | Native MDM with device provisioning and management | — |
| Benefits Carrier Network(carriers) | 300+ integrated carriers | — |
| Tax Compliance Automation | Advanced with real-time updates | — |
| State Coverage(states) | All US states | — |
| Compliance Management | User-managed with guidance | — |
| Employee Self-Service Portal Rating(score) | 8.1 out of 10 | — |
| Mobile App Store Rating(stars) | 4.8/5 stars | — |
| Time Tracking | Built-in time tracking tool | — |
| Payroll Processing | Full payroll management | — |
| Benefits Administration | Third-party integrations | — |
| US Market Share(percent) | ~5% | — |
| Global Payroll Countries(countries) | 100+ | — |
| Customer Support Availability(hours/day) | Email, chat, phone (business hours) | — |
| Customer Support Type | Self-service resources, chat, email | — |
| Customer Support Availability(hours/day) | 24/7 phone support | — |
| Average Support Response Time(minutes) | 5 minutes (phone) | — |
| Customer Support Hours(hours/week) | 24/7 (168 hours/week) | — |
Show 1 more attributeCustomer Support Response Time(hours) 24-48 hours — | ||
| Customer Satisfaction Rating(relative ranking) | 4.8 | — |
| HR & Talent Management Features | Basic HR, benefits, time tracking | — |
| User Interface Complexity | Highly intuitive, modern design | — |
| Payroll Per-Employee Fee(USD per employee) | $6 (included) | — |
| G2 Customer Satisfaction Rating(stars (out of 5)) | 4.7 | — |
| Target Company Size (Employee Count)(employees) | 1-1,000 | — |
| Supported Payroll Countries(countries) | USA only | — |
| Custom Report Builder | 20+ pre-built templates only | — |
| Optimal Company Size Range(employees) | 1-500 | — |
Side-by-side comparison of numeric attributes