products
Wayfair vs Target 2026: Furniture & Delivery Compared
Wayfair specializes exclusively in home furnishings and décor with 14+ million SKUs, while Target is a general merchandise retailer with 150,000+ in-store items plus home goods. Wayfair offers deeper furniture selection and customization; Target provides faster local pickup and broader product categories.
Wayfair
Online furniture and home decor marketplace with 14+ million products and customization options
Home decorators, renters furnishing apartments, interior designers seeking bulk orders, customers wanting modular/custom furniture options
Score63%
VS
T
Target
General merchandise retailer with 1,950+ stores and expanding home/furniture section
Busy shoppers needing same-day pickup, budget-conscious customers with RedCard, families buying across multiple categories, apartment renters seeking quick returns
Score63%
Quick Answer
AI SummaryWayfair specializes exclusively in home furnishings and décor with 14+ million SKUs, while Target is a general merchandise retailer with 150,000+ in-store items plus home goods. Wayfair offers deeper furniture selection and customization; Target provides faster local pickup and broader product categories.
Our Verdict
AI-assistedChoose Wayfair if you're furnishing a home or apartment and want the largest furniture selection with deep customization options and competitive pricing on bulk orders. Choose Target if you need fast local pickup, prefer one-stop shopping across categories, have a RedCard membership for free shipping, or want to return furniture within 60 days instead of 30.
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Wayfair
6.8/10
Target
8.2/10
T
Choose Wayfair if
Home decorators, renters furnishing apartments, interior designers seeking bulk orders, customers wanting modular/custom furniture options
T
Choose Target if
Best pickBusy shoppers needing same-day pickup, budget-conscious customers with RedCard, families buying across multiple categories, apartment renters seeking quick returns
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Key Differences at a Glance
- Product Catalog Focus:✓ Wayfair wins(14M+ home/furniture SKUs exclusively vs 150K in-store items + apparel, electronics, groceries)
- Average Delivery Time:✓ Target wins(1-2 days (same-day in 1,600+ stores) vs 5-7 business days)
- In-Store Locations:✓ Target wins(1,950+ stores nationwide vs Warehouse showrooms in select cities (15 US locations))
Key Facts & Figures
102 numeric metrics compared
| Metric | Wayfair | Target | Ratio |
|---|---|---|---|
| Prime/Membership Benefits(members) | No membership program | — | — |
| Total Product Selection(items) | 14,000,000+ | — | — |
| Flat-Pack Assembly Required(% of furniture) | 25% | — | — |
| Average Sale Discount(%) | 40-70% | — | — |
| Premium Upholstered Furniture Rating(stars/5) | 4.5 | — | — |
| Q4 2025 Revenue Growth(%) | 7.8% | — | — |
| Furniture Pricing Advantage(%) | 20-40% better on large furniture | — | — |
| Average Shipping Time(days) | 3-7 days standard | — | — |
| Market Share (E-Commerce)(%) | ~2-3% home furniture segment | — | — |
| Product Catalog Size(items) | 14,000,000+ | — | — |
| Physical Store Locations(count) | 0 physical stores | 1,950+ | |
| Furniture Customization Variations Per Item(options) | 8-12 | 2-4 | |
| Free Shipping Minimum(USD) | $35 | $35 (RedCard) / $75 (standard) | |
| Standard Delivery Time(days) | 7-21 days | 1-2 days (in-store pickup) or 2-3 days (delivery) | |
| Same-Day Delivery Availability(zip codes) | Limited metros only | 2,000+ | — |
| Home Furnishings SKU Count(items) | 14,000,000+ | ~15,000 | |
| Average Furniture Price(USD) | $150-$800 | — | — |
| Average Delivery Time(days) | 5-7 days | — | — |
| Customer Satisfaction Rating(percent) | 4.1/5 (185,000+ reviews) | 4.3 | |
| Return Policy Window(days) | 30 days | 90 days | |
| Physical Retail Locations(stores) | 0 (online only) | — | — |
| Average Furniture Shipping Cost(USD) | $50-$200 | — | — |
| Custom/Made-to-Order Options(percentage of catalog) | 8-12% | — | — |
| Average Discount Off MSRP(%) | 5-15% | — | — |
| Standard Shipping Time(days) | 5-10 days | — | — |
| Customizable Furniture Options(items) | 1,200+ modular pieces | 200+ customizable pieces | |
| Physical Store Locations (U.S.)(stores) | 0 (online only) | — | — |
| Return Window Standard Items(days) | 30-90 days | — | — |
| Average Transaction Value(USD) | $250-400 | — | — |
| Total Product SKUs(products) | 14+ million items | — | — |
| Prime/Premium Membership Cost(USD/year) | $49/year | — | — |
| Standard Return Window(days) | 60 days for furniture | — | — |
| Prime Eligible Items with Two-Day Shipping(millions) | 0 items (no express shipping) | — | — |
| Average Furniture Delivery Time(weeks) | 3-6 weeks | — | — |
| Free Shipping Threshold (Standard Members)(USD) | $35 (with Wayfair Plus; free otherwise) | — | — |
| Number of Home Brands(brands) | 1000+ furniture and home brands | — | — |
| Total Product Catalog Size(items) | 14,000,000+ | — | — |
| Average Sofa Price(USD) | $750 | $599 | |
| Average Customer Rating(stars) | 3.8/5 | — | — |
| In-House/Exclusive Furniture Percentage(%) | 15-20% | — | — |
| Standard Return Window(days) | 30 | 30-120 days (varies by category) | |
| White Glove Delivery Cost (typical)(USD) | $60-$150 | — | — |
| Average Discount Frequency(%/year) | 25-35% | — | — |
| Total Product Selection(number of SKUs) | 14+ million products | ~400,000 | |
| Total Home Furniture SKUs(items) | 14,000,000+ | 18,000 | |
| Average Delivery Time (Standard)(days) | 5-7 business days | 1-2 days (store locations) | |
| Free Shipping Threshold(USD) | $35+ | $100+ (standard); $35+ with RedCard | |
| Physical Store Locations (USA)(locations) | 15 warehouse showrooms | 1,950 stores | |
| Furniture Return Window(days) | 30 days | 60 days | |
| Mobile App Rating(stars) | 4.3/5.0 (890K reviews) | 4.5/5.0 (2.1M reviews) | |
| Same-Day Pickup Availability(percent) | 5% (select cities) | 90% of items | |
| Product Selection (SKUs)(count) | 14,000,000+ SKUs | — | — |
| Average Product Price(USD) | $400-600 (furniture) | — | — |
| Free Shipping Threshold(USD) | $35 order minimum | — | — |
| Return Window(days) | 30 days | 30 days | |
| Typical Discount Depth(percent off) | 0-15% seasonal sales | — | — |
| Annual Revenue(billion USD) | $110 Billion | $110 Billion | |
| US Stores | ~1,950 | ~1,950 | |
| Average Price Premium vs Market Baseline(%) | 0% | 0% | |
| Organic Product Coverage(%) | 18% | 18% | |
| US Physical Store Locations(stores) | 1,950 | 1,950 | |
| Prime Member Discount on Select Items(%) | 0% | 0% | |
| RedCard/Loyalty Discount Rate(%) | 5% | 5% | |
| Product Categories Available(count) | 12+ (groceries, apparel, home, electronics, beauty, toys, etc.) | 12+ (groceries, apparel, home, electronics, beauty, toys, etc.) | |
| Average Customer Satisfaction Rating(out of 5) | 3.8 | 3.8 | |
| Year Acquired by Parent Company(year) | Publicly traded (founded 1962) | Publicly traded (founded 1962) | |
| Total US Store Locations(stores) | 1,900 stores | 1,900 stores | |
| Beauty Product Selection(products) | 2,500 products | 2,500 products | |
| Beauty Brands Carried(brands) | 75 brands | 75 brands | |
| Loyalty Program Members(members) | 50+ million (RedCard) | 50+ million (RedCard) | |
| Average Beauty Product Markup(%) | Baseline | Baseline | |
| Same-Day Pickup Speed(hours) | 2 hours (most locations) | 2 hours (most locations) | |
| Furniture Assembly Time (Average)(minutes) | 15-30 minutes | 15-30 minutes | |
| Number of Stores (US)(locations) | 1,948 locations | 1,948 locations | |
| Grocery & Food Items Available(SKUs) | 3,500 items | 3,500 items | |
| Furniture Category Options(categories) | 15 categories | 15 categories | |
| Same-Day Delivery Coverage(% of US population) | 78% | 78% | |
| Average Store Size(square feet) | 130,000 sq ft | 130,000 sq ft | |
| Annual Revenue (2023)(USD billion) | $108 billion | $108 billion | |
| Store Locations (US)(stores) | 1,948 | 1,948 | |
| Electronics SKU Selection Per Store(average products) | 500 | 500 | |
| Loyalty Program Discount(percent) | 5% (RedCard) | 5% (RedCard) | |
| Same-Day Pickup Availability(hours for pickup) | Same-day (varies by location) | Same-day (varies by location) | |
| Product Categories Offered(count) | Apparel, home, grocery, beauty, electronics | Apparel, home, grocery, beauty, electronics | |
| Average Electronics Price Competitiveness(price index) | 97 (5% lower with RedCard) | 97 (5% lower with RedCard) | |
| Number of US Physical Locations(stores) | 1,950+ | 1,950+ | |
| Brand Partnerships in Beauty(brands) | 150-200 | 150-200 | |
| Average Beauty Product Price Point(USD) | $25-40 average transaction | $25-40 average transaction | |
| Loyalty Rewards on Beauty Purchases(points per dollar) | 1% cash back (Red Card) | 1% cash back (Red Card) | |
| 2024 Total Annual Revenue(USD billions) | $108B | $108B | |
| Average Dining Table Price(USD) | $349 | $349 | |
| Furniture Assembly Time Required(hours) | 0 (pre-assembled) | 0 (pre-assembled) | |
| Same-Day Delivery Locations(stores) | 2000+ | 2000+ | |
| Total Product SKUs(items) | 180000 | 180000 | |
| Total Product Selection(millions) | 120+ million | 120+ million | |
| Physical Store Locations (US)(stores) | 1,948 | 1,948 | |
| Prime/Membership Annual Cost(USD) | Free (RedCard optional: $0) | Free (RedCard optional: $0) | |
| Standard Delivery Speed (Prime)(days) | 2-3 business days | 2-3 business days | |
| Same-Day Service Availability(metro areas) | All 1,948 stores (Drive Up/Pickup) | All 1,948 stores (Drive Up/Pickup) | |
| Return Window(days) | 90 days | 90 days | |
| 2024 Annual Revenue (US)(billions USD) | $107.4 | $107.4 | |
| Market Valuation (2024)(billions USD) | $65+ | $65+ |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
Target leads
T
4TargetWayfair
Attribute
Target
- 14M+ home/furniture SKUs exclusively(winner)Product Catalog Focus150K in-store items + apparel, electronics, groceries
- 5-7 business daysAverage Delivery Time1-2 days (same-day in 1,600+ stores)(winner)
- Warehouse showrooms in select cities (15 US locations)In-Store Locations1,950+ stores nationwide(winner)
- $35+(winner)Free Shipping Threshold$35+ (with RedCard) or $100+ standard
- 30 days for most itemsReturn Window60 days on furniture; 90 days standard items(winner)
- 1,200+ modular/customizable options(winner)Furniture Customization200+ customizable furniture pieces
- 4.3/5 (890K reviews)Mobile App Rating (2026)4.5/5 (2.1M reviews)(winner)
- Product Catalog Focus
Wayfair
14M+ home/furniture SKUs exclusively(winner)
Target
150K in-store items + apparel, electronics, groceries
- Average Delivery Time
Wayfair
5-7 business days
Target
1-2 days (same-day in 1,600+ stores)(winner)
- In-Store Locations
Wayfair
Warehouse showrooms in select cities (15 US locations)
Target
1,950+ stores nationwide(winner)
- Free Shipping Threshold
Wayfair
$35+(winner)
Target
$35+ (with RedCard) or $100+ standard
- Return Window
Wayfair
30 days for most items
Target
60 days on furniture; 90 days standard items(winner)
- Furniture Customization
Wayfair
1,200+ modular/customizable options(winner)
Target
200+ customizable furniture pieces
- Mobile App Rating (2026)
Wayfair
4.3/5 (890K reviews)
Target
4.5/5 (2.1M reviews)(winner)
Full Comparison
| Attribute | Wayfair | Target |
|---|---|---|
| Annual Revenue(billions USD) | ~$15 billion (2025 estimate) | $110+ billion(winner) |
| Market Capitalization(trillions USD) | $65 billion | — |
| Annual Revenue (2023)(USD billion) | $108 billion | — |
| Prime/Membership Benefits(members) | No membership program | — |
| Total Product Selection(items) | 14,000,000+ | — |
| Flat-Pack Assembly Required(% of furniture) | 25% | — |
| Same-Day Delivery Availability(zip codes) | Limited metros only | 2,000+ |
| Same-Day Pickup Availability(percent) | 5% (select cities) | 90% of items(winner) |
| Delivery Time Range(days) | 2-14 days standard | — |
| Furniture Assembly Time (Average)(minutes) | 15-30 minutes | — |
Show 1 more attributeFurniture Assembly Time Required(hours) 0 (pre-assembled) — | ||
| Average Sale Discount(%) | 40-70% | — |
| Average Product Price Range($) | $50-$2,000+ | — |
| Furniture Pricing Advantage(%) | 20-40% better on large furniture | — |
| Average Furniture Price(USD) | $150-$800 | — |
| Average Furniture Shipping Cost(USD) | $50-$200 | — |
Show 12 more attributesAverage Discount Off MSRP(%) 5-15% — Average Sofa Price(USD) $750 $599 Free Shipping Threshold(USD) $35+ $100+ (standard); $35+ with RedCard Average Product Price(USD) $400-600 (furniture) — Typical Discount Depth(percent off) 0-15% seasonal sales — Annual Membership Cost(USD) $99 per year — Average Price Premium vs Market Baseline(%) 0% — Average Beauty Product Markup(%) Baseline — Average Electronics Price Competitiveness(price index) 97 (5% lower with RedCard) — Average Beauty Product Price Point(USD) $25-40 average transaction — Average Dining Table Price(USD) $349 — Prime/Membership Annual Cost(USD) Free (RedCard optional: $0) — | ||
| Premium Upholstered Furniture Rating(stars/5) | 4.5 | — |
| Storage Solution Design Rank(industry position) | #4 | — |
| Q4 2025 Revenue Growth(%) | 7.8% | — |
| New Collection Releases (2026)(collections) | Multiple brand updates | — |
| Average Shipping Time(days) | 3-7 days standard | — |
| Home Goods Focus(%) | Home goods specialist | — |
| Design Curation Tools | Advanced style-based filters and mood boards | — |
| Mobile App Rating(stars) | 4.3/5.0 (890K reviews) | 4.5/5.0 (2.1M reviews)(winner) |
| In-House Brands(count) | 20+ proprietary home brands | — |
| Market Share (E-Commerce)(%) | ~2-3% home furniture segment | — |
| Product Catalog Size(items) | 14,000,000+ | — |
| Furniture Customization Variations Per Item(options) | 8-12(winner) | 2-4 |
| Home Furnishings SKU Count(items) | 14,000,000+(winner) | ~15,000 |
| Total Product SKUs(products) | 14+ million items | — |
| Number of Home Brands(brands) | 1000+ furniture and home brands | — |
Show 5 more attributesTotal Product Catalog Size(items) 14,000,000+ — Total Home Furniture SKUs(items) 14,000,000+ 18,000 Product Categories(count) 12+ major categories with 40M+ items — Product Categories Available(count) 12+ (groceries, apparel, home, electronics, beauty, toys, etc.) — Total Product SKUs(items) 180000 — | ||
| Physical Store Locations(count) | 0 physical stores | 1,950+(winner) |
| Physical Retail Locations(stores) | 0 (online only) | — |
| Physical Store Locations (U.S.)(stores) | 0 (online only) | — |
| Physical Store Locations(count) | 1,948 Target stores | — |
| Number of Stores (US)(locations) | 1,948 locations | — |
Show 1 more attributePhysical Store Locations (US)(stores) 1,948 — | ||
| Free Shipping Minimum(USD) | $35(winner) | $35 (RedCard) / $75 (standard) |
| Prime/Premium Membership Cost(USD/year) | $49/year | — |
| Free Shipping Threshold (Standard Members)(USD) | $35 (with Wayfair Plus; free otherwise) | — |
| Standard Delivery Time(days) | 7-21 days | 1-2 days (in-store pickup) or 2-3 days (delivery)(winner) |
| Average Delivery Time(days) | 5-7 days | — |
| Prime Eligible Items with Two-Day Shipping(millions) | 0 items (no express shipping) | — |
| Average Furniture Delivery Time(weeks) | 3-6 weeks | — |
| Average Delivery Time (Standard)(days) | 5-7 business days | 1-2 days (store locations)(winner) |
| Standard Delivery Speed (Prime)(days) | 2-3 business days | — |
Show 1 more attributeSame-Day Service Availability(metro areas) All 1,948 stores (Drive Up/Pickup) — | ||
| Customer Satisfaction Rating(percent) | 4.1/5 (185,000+ reviews) | 4.3(winner) |
| Average Customer Satisfaction Rating(out of 5) | 3.8 | — |
| Return Policy Window(days) | 30 days | 90 days(winner) |
| Return Window(days) | 30 days | 30 days |
| Average Delivery Speed(days) | Same-day pickup or 1-2 days | — |
| Return Window(days) | 60-90 days (Circle members get 90) | — |
| In-Store Beauty Expert Services(store coverage) | Minimal services at select urban locations only | — |
Show 1 more attributeReturn Window(days) 90 days — | ||
| Custom/Made-to-Order Options(percentage of catalog) | 8-12% | — |
| Customizable Furniture Options(items) | 1,200+ modular pieces(winner) | 200+ customizable pieces |
| Standard Shipping Time(days) | 5-10 days | — |
| White Glove Delivery Cost (typical)(USD) | $60-$150 | — |
| Return Window Standard Items(days) | 30-90 days | — |
| Furniture Return Window(days) | 30 days | 60 days(winner) |
| Average Transaction Value(USD) | $250-400 | — |
| Standard Return Window(days) | 60 days for furniture | — |
| Interior Design Service(cost) | Free expert consultations | — |
| In-Store Professional Services(service types) | Optical services only | — |
| In-Store Tech Support Service(text) | None (general customer service only) | — |
| Average Customer Rating(stars) | 3.8/5 | — |
| In-House/Exclusive Furniture Percentage(%) | 15-20% | — |
| Standard Return Window(days) | 30 | 30-120 days (varies by category)(winner) |
| Design Aesthetic Range(styles) | All styles (15+ categories) | — |
| Average Discount Frequency(%/year) | 25-35% | — |
| Total Product Selection(number of SKUs) | 14+ million products(winner) | ~400,000 |
| Physical Store Locations (USA)(locations) | 15 warehouse showrooms | 1,950 stores(winner) |
| Product Selection (SKUs)(count) | 14,000,000+ SKUs | — |
| Free Shipping Threshold(USD) | $35 order minimum | — |
| Customization Options | Yes (color, fabric, size, finishes) | — |
| Annual Revenue(billion USD) | $110 Billion | — |
| 2024 Annual Revenue (US)(billions USD) | $107.4 | — |
| Market Valuation (2024)(billions USD) | $65+ | — |
| US Stores | ~1,950 | — |
| Prime/Membership Members(millions) | 60+ million Circle members (estimated) | — |
| Organic Product Coverage(%) | 18% | — |
| US Physical Store Locations(stores) | 1,950 | — |
| Prime Member Discount on Select Items(%) | 0% | — |
| RedCard/Loyalty Discount Rate(%) | 5% | — |
| Year Acquired by Parent Company(year) | Publicly traded (founded 1962) | — |
| Total US Store Locations(stores) | 1,900 stores | — |
| Beauty Product Selection(products) | 2,500 products | — |
| Beauty Brands Carried(brands) | 75 brands | — |
| Loyalty Program Members(members) | 50+ million (RedCard) | — |
| Same-Day Pickup Speed(hours) | 2 hours (most locations) | — |
| Same-Day Pickup Availability(hours for pickup) | Same-day (varies by location) | — |
| Same-Day Delivery Locations(stores) | 2000+ | — |
| Grocery & Food Items Available(SKUs) | 3,500 items | — |
| Furniture Category Options(categories) | 15 categories | — |
| Electronics SKU Selection Per Store(average products) | 500 | — |
| Brand Partnerships in Beauty(brands) | 150-200 | — |
| Luxury/Prestige Beauty Brand Access(availability) | Limited access (mostly drugstore brands like Maybelline, Neutrogena) | — |
| Same-Day Delivery Coverage(% of US population) | 78% | — |
| Average Store Size(square feet) | 130,000 sq ft | — |
| Store Locations (US)(stores) | 1,948 | — |
| Loyalty Program Discount(percent) | 5% (RedCard) | — |
| Product Categories Offered(count) | Apparel, home, grocery, beauty, electronics | — |
| Number of US Physical Locations(stores) | 1,950+ | — |
| Loyalty Rewards on Beauty Purchases(points per dollar) | 1% cash back (Red Card) | — |
| 2024 Total Annual Revenue(USD billions) | $108B | — |
| Same-Day Fulfillment Services(service types) | Buy online, pickup (2 hours), drive-up, same-day delivery | — |
| Total Product Selection(millions) | 120+ million | — |
WayfairTTarget
Annual Revenue(billions USD)
~$15 billion (2025 estimate)
$110+ billion
Market Capitalization(trillions USD)
$65 billion
—
Annual Revenue (2023)(USD billion)
$108 billion
—
Prime/Membership Benefits(members)
No membership program
—
Total Product Selection(items)
14,000,000+
—
Flat-Pack Assembly Required(% of furniture)
25%
—
Same-Day Delivery Availability(zip codes)
Limited metros only
2,000+
Same-Day Pickup Availability(percent)
5% (select cities)
90% of items
Delivery Time Range(days)
2-14 days standard
—
Furniture Assembly Time (Average)(minutes)
15-30 minutes
—
Show 1 more attribute
Furniture Assembly Time Required(hours)
0 (pre-assembled)
—
Average Sale Discount(%)
40-70%
—
Average Product Price Range($)
$50-$2,000+
—
Furniture Pricing Advantage(%)
20-40% better on large furniture
—
Average Furniture Price(USD)
$150-$800
—
Average Furniture Shipping Cost(USD)
$50-$200
—
Show 12 more attributes
Average Discount Off MSRP(%)
5-15%
—
Average Sofa Price(USD)
$750
$599
Free Shipping Threshold(USD)
$35+
$100+ (standard); $35+ with RedCard
Average Product Price(USD)
$400-600 (furniture)
—
Typical Discount Depth(percent off)
0-15% seasonal sales
—
Annual Membership Cost(USD)
$99 per year
—
Average Price Premium vs Market Baseline(%)
0%
—
Average Beauty Product Markup(%)
Baseline
—
Average Electronics Price Competitiveness(price index)
97 (5% lower with RedCard)
—
Average Beauty Product Price Point(USD)
$25-40 average transaction
—
Average Dining Table Price(USD)
$349
—
Prime/Membership Annual Cost(USD)
Free (RedCard optional: $0)
—
Premium Upholstered Furniture Rating(stars/5)
4.5
—
Storage Solution Design Rank(industry position)
#4
—
Q4 2025 Revenue Growth(%)
7.8%
—
New Collection Releases (2026)(collections)
Multiple brand updates
—
Average Shipping Time(days)
3-7 days standard
—
Home Goods Focus(%)
Home goods specialist
—
Design Curation Tools
Advanced style-based filters and mood boards
—
Mobile App Rating(stars)
4.3/5.0 (890K reviews)
4.5/5.0 (2.1M reviews)
In-House Brands(count)
20+ proprietary home brands
—
Market Share (E-Commerce)(%)
~2-3% home furniture segment
—
Product Catalog Size(items)
14,000,000+
—
Furniture Customization Variations Per Item(options)
8-12
2-4
Home Furnishings SKU Count(items)
14,000,000+
~15,000
Total Product SKUs(products)
14+ million items
—
Number of Home Brands(brands)
1000+ furniture and home brands
—
Show 5 more attributes
Total Product Catalog Size(items)
14,000,000+
—
Total Home Furniture SKUs(items)
14,000,000+
18,000
Product Categories(count)
12+ major categories with 40M+ items
—
Product Categories Available(count)
12+ (groceries, apparel, home, electronics, beauty, toys, etc.)
—
Total Product SKUs(items)
180000
—
Physical Store Locations(count)
0 physical stores
1,950+
Physical Retail Locations(stores)
0 (online only)
—
Physical Store Locations (U.S.)(stores)
0 (online only)
—
Physical Store Locations(count)
1,948 Target stores
—
Number of Stores (US)(locations)
1,948 locations
—
Show 1 more attribute
Physical Store Locations (US)(stores)
1,948
—
Free Shipping Minimum(USD)
$35
$35 (RedCard) / $75 (standard)
Prime/Premium Membership Cost(USD/year)
$49/year
—
Free Shipping Threshold (Standard Members)(USD)
$35 (with Wayfair Plus; free otherwise)
—
Standard Delivery Time(days)
7-21 days
1-2 days (in-store pickup) or 2-3 days (delivery)
Average Delivery Time(days)
5-7 days
—
Prime Eligible Items with Two-Day Shipping(millions)
0 items (no express shipping)
—
Average Furniture Delivery Time(weeks)
3-6 weeks
—
Average Delivery Time (Standard)(days)
5-7 business days
1-2 days (store locations)
Standard Delivery Speed (Prime)(days)
2-3 business days
—
Show 1 more attribute
Same-Day Service Availability(metro areas)
All 1,948 stores (Drive Up/Pickup)
—
Customer Satisfaction Rating(percent)
4.1/5 (185,000+ reviews)
4.3
Average Customer Satisfaction Rating(out of 5)
3.8
—
Return Policy Window(days)
30 days
90 days
Return Window(days)
30 days
30 days
Average Delivery Speed(days)
Same-day pickup or 1-2 days
—
Return Window(days)
60-90 days (Circle members get 90)
—
In-Store Beauty Expert Services(store coverage)
Minimal services at select urban locations only
—
Show 1 more attribute
Return Window(days)
90 days
—
Custom/Made-to-Order Options(percentage of catalog)
8-12%
—
Customizable Furniture Options(items)
1,200+ modular pieces
200+ customizable pieces
Standard Shipping Time(days)
5-10 days
—
White Glove Delivery Cost (typical)(USD)
$60-$150
—
Return Window Standard Items(days)
30-90 days
—
Furniture Return Window(days)
30 days
60 days
Average Transaction Value(USD)
$250-400
—
Standard Return Window(days)
60 days for furniture
—
Interior Design Service(cost)
Free expert consultations
—
In-Store Professional Services(service types)
Optical services only
—
In-Store Tech Support Service(text)
None (general customer service only)
—
Average Customer Rating(stars)
3.8/5
—
In-House/Exclusive Furniture Percentage(%)
15-20%
—
Standard Return Window(days)
30
30-120 days (varies by category)
Design Aesthetic Range(styles)
All styles (15+ categories)
—
Average Discount Frequency(%/year)
25-35%
—
Total Product Selection(number of SKUs)
14+ million products
~400,000
Physical Store Locations (USA)(locations)
15 warehouse showrooms
1,950 stores
Product Selection (SKUs)(count)
14,000,000+ SKUs
—
Free Shipping Threshold(USD)
$35 order minimum
—
Customization Options
Yes (color, fabric, size, finishes)
—
Annual Revenue(billion USD)
$110 Billion
—
2024 Annual Revenue (US)(billions USD)
$107.4
—
Market Valuation (2024)(billions USD)
$65+
—
US Stores
~1,950
—
Prime/Membership Members(millions)
60+ million Circle members (estimated)
—
Organic Product Coverage(%)
18%
—
US Physical Store Locations(stores)
1,950
—
Prime Member Discount on Select Items(%)
0%
—
RedCard/Loyalty Discount Rate(%)
5%
—
Year Acquired by Parent Company(year)
Publicly traded (founded 1962)
—
Total US Store Locations(stores)
1,900 stores
—
Beauty Product Selection(products)
2,500 products
—
Beauty Brands Carried(brands)
75 brands
—
Loyalty Program Members(members)
50+ million (RedCard)
—
Same-Day Pickup Speed(hours)
2 hours (most locations)
—
Same-Day Pickup Availability(hours for pickup)
Same-day (varies by location)
—
Same-Day Delivery Locations(stores)
2000+
—
Grocery & Food Items Available(SKUs)
3,500 items
—
Furniture Category Options(categories)
15 categories
—
Electronics SKU Selection Per Store(average products)
500
—
Brand Partnerships in Beauty(brands)
150-200
—
Luxury/Prestige Beauty Brand Access(availability)
Limited access (mostly drugstore brands like Maybelline, Neutrogena)
—
Same-Day Delivery Coverage(% of US population)
78%
—
Average Store Size(square feet)
130,000 sq ft
—
Store Locations (US)(stores)
1,948
—
Loyalty Program Discount(percent)
5% (RedCard)
—
Product Categories Offered(count)
Apparel, home, grocery, beauty, electronics
—
Number of US Physical Locations(stores)
1,950+
—
Loyalty Rewards on Beauty Purchases(points per dollar)
1% cash back (Red Card)
—
2024 Total Annual Revenue(USD billions)
$108B
—
Same-Day Fulfillment Services(service types)
Buy online, pickup (2 hours), drive-up, same-day delivery
—
Total Product Selection(millions)
120+ million
—
Pros & Cons
10 pros·6 cons across both
T
Wayfair
+5-3
Pros
- 14M+ SKUs—largest furniture selection in North America
- Modular customization on 1,200+ items (sofas, shelving, beds)
- 30-day price match guarantee on furniture
- $35+ free shipping with no membership required
- Virtual room designer tool for visualizing purchases
Cons
- No physical stores for in-person browsing or immediate pickup
- 5-7 day average delivery vs. Target's 1-2 days
- Only 30-day return window (vs. Target's 60 days for furniture)
T
Target
+5-3
Pros
- 1,950+ physical stores nationwide with same-day pickup on 90% of items
- 60-day return window on furniture (double Wayfair's)
- RedCard provides free 2-day shipping ($35+) and 5% discount
- One-stop shopping: apparel, electronics, groceries, home goods
- Price matching on furniture vs. online retailers
Cons
- 200+ customizable furniture pieces vs. Wayfair's 1,200+
- Smaller overall furniture selection (18K SKUs vs. 14M)
- Standard free shipping requires $100 minimum (vs. Wayfair's $35)
Frequently Asked Questions
5 questions
No. Wayfair typically takes 5-7 business days for standard delivery, while Target offers 1-2 day delivery and same-day pickup at 1,950+ stores. However, Wayfair's free shipping starts at $35 vs. Target's $100 minimum (or $35+ with RedCard).
Resources & Learn More
Curated sources to dive deeper
Where to Buy
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Wikipedia
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