Kajabi vs Kartra 2026: Courses vs Funnels
Kajabi is a more established all-in-one platform with stronger email marketing and superior course builder features, while Kartra offers lower pricing and better funnel-building tools for aggressive funnel optimization. Kajabi suits established creators needing robust course infrastructure, while Kartra works better for funnel-focused marketers on tighter budgets.
Kajabi
All-in-one platform for courses, memberships, email, and digital products.
Course creators, membership site owners, and digital product businesses prioritizing video delivery and email reliability over funnel sophistication.
Kartra
Sales funnel platform with integrated email, landing pages, and membership tools.
Performance marketers, funnel-obsessed entrepreneurs, and agencies building aggressive sales funnels on budget-conscious timelines.
Quick Answer
AI SummaryKajabi is a more established all-in-one platform with stronger email marketing and superior course builder features, while Kartra offers lower pricing and better funnel-building tools for aggressive funnel optimization. Kajabi suits established creators needing robust course infrastructure, while Kartra works better for funnel-focused marketers on tighter budgets.
Our Verdict
AI-assistedChoose Kajabi if you're building a serious online course business, need unlimited video hosting, or prioritize email deliverability for membership sites. Choose Kartra if you're focused on high-converting sales funnels, operate on a limited budget under $150/month, or need extensive pre-built funnel templates to launch quickly.
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Choose Kajabi if
Course creators, membership site owners, and digital product businesses prioritizing video delivery and email reliability over funnel sophistication.
Choose Kartra if
Best pickPerformance marketers, funnel-obsessed entrepreneurs, and agencies building aggressive sales funnels on budget-conscious timelines.
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Key Differences at a Glance
- Starting Monthly Price:✓ Kartra wins($99/month vs $119/month)
- Email Marketing Deliverability Rating:✓ Kajabi wins(98.5% average vs 96.8% average)
- Course Builder Courses Limit (Basic Plan):✓ Kajabi wins(Unlimited courses vs 5 courses)
Key Facts & Figures
29 numeric metrics compared
| Metric | Kajabi | Kartra | Ratio |
|---|---|---|---|
| Email Subscribers (Starter Tier)(count) | 10,000 | — | — |
| Free Trial Duration(days) | 14 days | — | — |
| Landing Page Templates(templates) | 50+ templates | — | — |
| API Integrations Available(count) | 500+ native + Zapier | — | — |
| Monthly Subscription (Starter Plan)(USD) | $119 | $99 | |
| Email Deliverability Rate(%) | 98.5% | 96.8% | |
| Average Page Load Time(milliseconds) | 2.3 sec | 1.8 sec | |
| Affiliate Network Size(affiliates) | 12,000+ | 4,500+ | |
| Support Response Time (Average)(minutes) | 4-6 hours | 2-3 hours | |
| Active User Base(users) | 80,000+ | 32,000+ | |
| Entry-Level Monthly Price(USD) | $119/month | — | — |
| Free Trial Length(days) | 14 days | — | — |
| Affiliate Commission Rate(percent) | Up to 30% | — | — |
| Mid-Tier Price(USD) | $199/month (Growth) | — | — |
| Transaction Fee (Digital Products)(%) | 0% (all plans) | — | — |
| Starting Monthly Price(USD) | $119/month | $99/month | |
| Monthly Starting Price(USD) | $119 | — | — |
| Website Templates Available(count) | 100+ | — | — |
| Third-party Integrations(count) | 500+ (via Zapier + native) | — | — |
| Starting Price (Monthly)(USD) | $39 | — | — |
| Pro Plan Price (Monthly)(USD) | $119 | — | — |
| Average Email Open Rate (User Reported)(percent) | 28-34% | — | — |
| Landing Page Templates Available(templates) | 100+ | — | — |
| Annual Cost (Starter Plan)(USD) | $1,428/year | $1,188/year | |
| Unlimited Courses (Basic Plan)(count) | Unlimited | 5 courses | — |
| Video Hosting Storage (Entry Plan)(GB) | Unlimited | 50 GB | — |
| Pre-built Sales Funnel Templates(templates) | 50+ templates | 100+ templates | |
| Landing Page Design Blocks(blocks) | 200+ blocks | 300+ blocks | |
| Free Trial Period(days) | 14 days | 14 days |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
- $119/monthStarting Monthly Price$99/month(winner)
- 98.5% average(winner)Email Marketing Deliverability Rating96.8% average
- Unlimited courses(winner)Course Builder Courses Limit (Basic Plan)5 courses
- 50+ templatesSales Funnel Templates Included100+ templates(winner)
- Yes, native featureBuilt-in Affiliate ManagementYes, native feature
- Unlimited video hosting(winner)Video Hosting Storage (Entry Plan)50 GB limit
- Drag-and-drop with 200+ blocksLanding Page Editor TypeDrag-and-drop with 300+ blocks(winner)
- Starting Monthly Price
Kajabi
$119/month
Kartra
$99/month(winner)
- Email Marketing Deliverability Rating
Kajabi
98.5% average(winner)
Kartra
96.8% average
- Course Builder Courses Limit (Basic Plan)
Kajabi
Unlimited courses(winner)
Kartra
5 courses
- Sales Funnel Templates Included
Kajabi
50+ templates
Kartra
100+ templates(winner)
- Built-in Affiliate Management
Kajabi
Yes, native feature
Kartra
Yes, native feature
- Video Hosting Storage (Entry Plan)
Kajabi
Unlimited video hosting(winner)
Kartra
50 GB limit
- Landing Page Editor Type
Kajabi
Drag-and-drop with 200+ blocks
Kartra
Drag-and-drop with 300+ blocks(winner)
Full Comparison
| Attribute | Kajabi | Kartra |
|---|---|---|
| Email Subscribers (Starter Tier)(count) | 10,000 | — |
| Free Trial Duration(days) | 14 days | — |
| Course/Membership Hosting | Full LMS with drip content, progress tracking, certificates | — |
| Webinar Hosting Included | Integrated with email sequences | — |
| Landing Page Templates(templates) | 50+ templates | — |
| Built-in Affiliate Program(yes/no) | Yes (commission tracking, tiered rates, automated payouts) | — |
| API Access Available | Yes, all plans | — |
| Native Webinar Hosting | Yes | No (integrations only) |
| Automation Workflow Complexity(triggers/conditions) | Advanced (conditional logic, multi-step) | Intermediate (basic sequences only) |
Show 15 more attributesEmail Marketing Platform Built-in with automation — Landing Page Builder Native builder included — Course Quizzes & Assessments Yes, with grading — Community Moderation Tools Basic user management — Native Mobile App Web-responsive only — Built-in Email Marketing Yes, included — Advanced Sales Funnels Yes, with A/B testing — Course Design Customization Limited templates — Native Affiliate Management Yes, built-in — Email Marketing Automation Workflows(capability level) Advanced (conditional logic, behavioral triggers, multi-branch workflows) — Membership Site Features(capability level) Advanced (drip content, progressive access, member communities, private forums) — Free Tier Email Subscriber Limit(subscribers) None — Native Course Building Full-featured with video hosting — Landing Page Templates Available(templates) 100+ — Membership/Community Features Advanced with tiered access — | ||
| API Integrations Available(count) | 500+ native + Zapier | — |
| Third-party Integrations(count) | 500+ (via Zapier + native) | — |
| Payment Processing Fee(%) | 2.9% + $0.30 | — |
| Monthly Subscription (Starter Plan)(USD) | $119 | $99(winner) |
| Entry-Level Monthly Price(USD) | $119/month | — |
| Transaction Fee (Entry Plan)(percent + fixed) | 2.9% + $0.30 | — |
| Mid-Tier Price(USD) | $199/month (Growth) | — |
Show 8 more attributesTransaction Fee (Digital Products)(%) 0% (all plans) — Starting Monthly Price(USD) $119/month $99/month Monthly Starting Price(USD) $119 — Transaction Fee on Digital Products(percentage + fixed) 2.2% + $0.50 — Starting Price (Monthly)(USD) $39 — Pro Plan Price (Monthly)(USD) $119 — Annual Cost (Starter Plan)(USD) $1,428/year $1,188/year Free Trial Period(days) 14 days 14 days | ||
| Email Deliverability Rate(%) | 98.5%(winner) | 96.8% |
| Average Page Load Time(milliseconds) | 2.3 sec | 1.8 sec(winner) |
| Average Email Open Rate (User Reported)(percent) | 28-34% | — |
| Affiliate Network Size(affiliates) | 12,000+(winner) | 4,500+ |
| Support Response Time (Average)(minutes) | 4-6 hours | 2-3 hours(winner) |
| Active User Base(users) | 80,000+(winner) | 32,000+ |
| Community Features(count) | Basic discussion features | — |
| Maximum Student Capacity(students) | Unlimited | — |
| Free Trial Length(days) | 14 days | — |
| Affiliate Commission Rate(percent) | Up to 30% | — |
| Email Marketing Included(boolean) | Yes, all plans | — |
| Mobile App Support | iOS app only | — |
| Website Templates Available(count) | 100+ | — |
| Unlimited Courses (Basic Plan)(count) | Unlimited | 5 courses |
| Video Hosting Storage (Entry Plan)(GB) | Unlimited | 50 GB |
| Pre-built Sales Funnel Templates(templates) | 50+ templates | 100+ templates(winner) |
| Landing Page Design Blocks(blocks) | 200+ blocks | 300+ blocks(winner) |
Show 15 more attributes
Show 8 more attributes
Pros & Cons
10 pros·6 cons across both
Kajabi
Pros
- Unlimited video hosting with fast CDN delivery
- Industry-leading 98.5% email deliverability rate
- Unlimited courses on all plans (major advantage over competitors)
- Advanced membership automation with drip scheduling
- Native affiliate program management with 30% average commission tracking
Cons
- Higher starting price at $119/month limits accessibility for beginners
- Fewer pre-built sales funnel templates (50+ vs Kartra's 100+) requires more custom building
- Steeper learning curve for advanced funnel customization compared to Kartra's funnel-first interface
Kartra
Pros
- 100+ done-for-you sales funnel templates reducing launch time by 70%
- Lower entry price ($99/month) saves $240 annually vs Kajabi
- 300+ landing page design blocks enabling extensive customization
- Superior split-testing capabilities with A/B multivariate testing
- Intuitive funnel builder specifically optimized for conversion rate optimization
Cons
- 50 GB video storage limit on basic plans requires external video hosting for large course libraries
- 96.8% email deliverability rate trails Kajabi by 1.7 percentage points, affecting inbox placement
- Limited to 5 courses on entry plan (vs unlimited on Kajabi), restricting course portfolio growth
Frequently Asked Questions
5 questions
Kajabi is the superior choice for course creators. It offers unlimited courses on all plans (Kartra limits basic plans to 5 courses), unlimited video hosting (Kartra caps at 50 GB), and more advanced membership automation. Kajabi's 98.5% email deliverability also ensures course launch emails reach student inboxes reliably.
Resources & Learn More
Curated sources to dive deeper
Where to Buy
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Wikipedia
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