Kajabi vs Kartra
Kajabi
All-in-one platform for creating and selling online courses, memberships, and digital products with advanced marketing automation.
Course creators, coaches, and digital product sellers who prioritize email deliverability, affiliate scaling, and advanced automation workflows.
Kartra
Conversion-focused all-in-one platform optimized for fast page speeds and lean operations with affordable pricing.
Budget-conscious solo entrepreneurs and small teams who prioritize conversion optimization, speed, and quick customer support.
Short Answer
Kajabi is a more established, feature-rich all-in-one platform with superior email marketing and automation tools, while Kartra offers lower pricing and faster page load times, making it better for budget-conscious creators who prioritize conversion optimization.
Our Verdict
AI-assistedChoose Kajabi if you need a mature platform with robust email deliverability, native webinar hosting, and access to a large affiliate network for scaling your business. Choose Kartra if you're cost-conscious, need faster page performance for conversion optimization, and prefer quicker customer support response times on a tighter budget.
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Choose Kajabi if
Course creators, coaches, and digital product sellers who prioritize email deliverability, affiliate scaling, and advanced automation workflows.
Choose Kartra if
Budget-conscious solo entrepreneurs and small teams who prioritize conversion optimization, speed, and quick customer support.
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Key Differences at a Glance
Key Facts & Figures
| Metric | Kajabi | Kartra | Diff |
|---|---|---|---|
| Email Subscribers (Starter Tier)(count) | 10,000 | — | — |
| Free Trial Duration(days) | 14 days | — | — |
| Landing Page Templates(templates) | 50+ templates | — | — |
| API Integrations Available(count) | 500+ native + Zapier | — | — |
| Monthly Subscription (Starter Plan)(USD) | $119 | $99 | +20% |
| Email Deliverability Rate(percent) | 98.5% | 97.2% | +1% |
| Average Page Load Time(seconds) | 2.3 sec | 1.8 sec | +28% |
| Affiliate Network Size(affiliates) | 12,000+ | 4,500+ | +167% |
| Support Response Time (Average)(hours) | 4-6 hours | 2-3 hours | +100% |
| Active User Base(millions) | 80,000+ | 32,000+ | +150% |
| Entry-Level Monthly Price(USD) | $119/month | — | — |
| Free Trial Length(days) | 14 days | — | — |
| Affiliate Commission Rate(percent) | Up to 30% | — | — |
| Starting Price (Monthly)(USD) | $99/month | — | — |
| Mid-Tier Price(USD) | $199/month (Growth) | — | — |
| Transaction Fee (Digital Products)(%) | 0% (all plans) | — | — |
| Starting Monthly Price(USD) | $119 | — | — |
| Monthly Starting Price(USD) | $119 | — | — |
| Website Templates Available(count) | 100+ | — | — |
| Third-Party Integrations(number) | 500+ (via Zapier + native) | — | — |
All figures sourced from publicly available data. Last updated Jun 2026.
Key Differences
Kajabi
$119/month
Kartra
$99/month🏆
Kajabi
98.5%🏆
Kartra
97.2%
Kajabi
2.3 seconds
Kartra
1.8 seconds🏆
Kajabi
Yes (native integration)🏆
Kartra
Limited (integration only)
Kajabi
12,000+ active affiliates🏆
Kartra
4,500+ active affiliates
Kajabi
4-6 hours average
Kartra
2-3 hours average🏆
Kajabi
80,000+ users (as of 2026)🏆
Kartra
32,000+ users (as of 2026)
Full Comparison
| Attribute | Kajabi | Kartra |
|---|---|---|
| Email Subscribers (Starter Tier)(count) | 10,000 | — |
| Free Trial Duration(days) | 14 days | — |
| Course/Membership Hosting | Full LMS with drip content, progress tracking, certificates | — |
| Webinar Hosting Included | Integrated with email sequences | — |
| Landing Page Templates(templates) | 50+ templates | — |
| Built-in Affiliate Program(yes/no) | Yes (commission tracking, tiered rates, automated payouts) | — |
| API Access Available | Yes, all plans | — |
| Native Webinar Hosting | Yes | No (integrations only) |
| Automation Workflow Complexity | Advanced (conditional logic, multi-step) | Intermediate (basic sequences only) |
Show 14 more attributesEmail Marketing Platform Built-in with automation — Landing Page Builder Native builder included — Community Features Basic discussion features — Email Marketing Included Yes, all plans — Course Quizzes & Assessments Yes, with grading — Community Moderation Tools Basic user management — Native Mobile App Web-responsive only — Built-in Email Marketing Yes, included — Advanced Sales Funnels Yes, with A/B testing — Course Design Customization Limited templates — Native Affiliate Management Yes, built-in — Mobile App Support iOS app only — Email Marketing Automation Workflows(capability level) Advanced (conditional logic, behavioral triggers, multi-branch workflows) — Membership Site Features(capability level) Advanced (drip content, progressive access, member communities, private forums) — | ||
| API Integrations Available(count) | 500+ native + Zapier | — |
| Third-Party Integrations(number) | 500+ (via Zapier + native) | — |
| Payment Processing Fee(%) | 2.9% + $0.30 | — |
| Monthly Subscription (Starter Plan)(USD) | $119 | $99 |
| Entry-Level Monthly Price(USD) | $119/month | — |
| Transaction Fee (Entry Plan)(percent + fixed) | 2.9% + $0.30 | — |
| Starting Price (Monthly)(USD) | $99/month | — |
Show 5 more attributesMid-Tier Price(USD) $199/month (Growth) — Transaction Fee (Digital Products)(%) 0% (all plans) — Starting Monthly Price(USD) $119 — Monthly Starting Price(USD) $119 — Transaction Fee on Digital Products(percentage + fixed) 2.2% + $0.50 — | ||
| Email Deliverability Rate(percent) | 98.5% | 97.2% |
| Average Page Load Time(seconds) | 2.3 sec | 1.8 sec |
| Affiliate Network Size(affiliates) | 12,000+ | 4,500+ |
| Support Response Time (Average)(hours) | 4-6 hours | 2-3 hours |
| Active User Base(millions) | 80,000+ | 32,000+ |
| Maximum Student Capacity(students) | Unlimited | — |
| Free Trial Length(days) | 14 days | — |
| Affiliate Commission Rate(percent) | Up to 30% | — |
| Website Templates Available(count) | 100+ | — |
Show 14 more attributes
Show 5 more attributes
Visual Comparison
Side-by-side comparison of numeric attributes
Pros & Cons
Kajabi
Pros
- 98.5% email deliverability rate—best-in-class for the category
- Native webinar hosting without third-party integrations required
- 12,000+ active affiliate network for built-in promotion at scale
- Advanced automation workflows with conditional logic and multi-step sequences
- Superior integration ecosystem with 300+ third-party apps
Cons
- Starting at $119/month, it's 20% more expensive than Kartra's entry plan
- Page load times average 2.3 seconds, slower than Kartra's 1.8 seconds
Kartra
Pros
- Entry plan at $99/month is 16% cheaper than Kajabi
- 1.8-second average page load speed delivers 28% faster performance
- 2-3 hour average support response time vs Kajabi's 4-6 hours
- Simplified interface reduces learning curve for solo entrepreneurs
- Built-in split testing tools with A/B testing on all page types
Cons
- Limited native webinar functionality—requires third-party integrations
- Smaller affiliate network at 4,500+ users vs Kajabi's 12,000+ limits growth opportunities
Frequently Asked Questions
Kajabi has a significant advantage with 98.5% deliverability compared to Kartra's 97.2%. For serious email marketers, this 1.3% difference translates to roughly 13 more successful deliveries per 1,000 emails. Kajabi also offers more advanced automation workflows with conditional logic, making it superior for complex email sequences.
Resources & Learn More
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