Kajabi

Kajabi is worth $149–399/month if you're selling digital products at any meaningful volume. The ROI calculation: if you sell one $497 coaching program per month, Kajabi pays for itself. At $2,000+/month in sales, the time saved from not managing 5+ separate tools justifies the cost. The platform is particularly well-suited for high-ticket coaches (selling $997–5,000 programs) where the all-in-one simplicity and professional presentation justify the premium. For creators just starting with small audiences, Teachable or Thinkific's lower entry costs are smarter.

Kajabi Basic is $149/month (3 products, 3 funnels, 1,000 active members, 10,000 contacts, 1 website). Growth is $199/month (15 products, 15 funnels, 10,000 active members, 25,000 contacts, 1 website + affiliate program). Pro is $399/month (unlimited products and funnels, 20,000 active members, 100,000 contacts, 3 websites + custom code). Annual billing saves ~20%. All plans include unlimited landing pages, email marketing, and no transaction fees.

Kajabi is better if you want an all-in-one platform and are willing to pay the premium — you get email marketing, landing pages, website builder, and community alongside courses, eliminating separate subscriptions. Teachable is better if you just need a course platform and already have your email marketing, website, and community tools sorted. Kajabi's pricing starts at $149/month vs Teachable's $39/month — if you're adding Mailchimp ($20/month), ConvertKit ($29/month), and WordPress hosting ($20/month) to Teachable, Kajabi's all-in-one pricing becomes competitive.