Kajabi vs Circle
Kajabi
All-in-one platform for digital products, courses, email marketing, and sales funnels.
Solopreneurs, educators, and course creators focused on selling courses and digital products with minimal dependency on third-party integrations.
Circle
Community-first platform for building engaged membership sites with strong social features and discussions.
Membership site owners, coaches, and experts building community-driven platforms where member interaction, networking, and peer support are key value drivers.
Short Answer
Kajabi is an all-in-one platform optimized for course creators and digital product sales with integrated email marketing and sales funnels, while Circle is a community-first platform designed for membership and engagement with stronger social features and moderation tools.
Our Verdict
AI-assistedChoose Kajabi if you're primarily selling online courses, digital products, or building sales funnels and need built-in email marketing without third-party tools. Choose Circle if you're building a community-driven membership site where member engagement, discussions, and peer interaction are central to your business model.
Was this verdict helpful?
Choose Kajabi if
Solopreneurs, educators, and course creators focused on selling courses and digital products with minimal dependency on third-party integrations.
Choose Circle if
Membership site owners, coaches, and experts building community-driven platforms where member interaction, networking, and peer support are key value drivers.
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Key Differences at a Glance
Key Facts & Figures
| Metric | Kajabi | Circle | Diff |
|---|---|---|---|
| Starting Monthly Price(USD) | $99/month | — | — |
| Email Subscribers (Starter Tier)(count) | 10,000 | — | — |
| Free Trial Duration(days) | 14 days | — | — |
| Landing Page Templates(templates) | 50+ templates | — | — |
| API Integrations Available(count) | 500+ native + Zapier | — | — |
| Monthly Subscription (Starter Plan)(USD) | $119 | — | — |
| Email Deliverability Rate(%) | 98.5% | — | — |
| Average Page Load Time(seconds) | 2.3 sec | — | — |
| Affiliate Network Size(affiliates) | 12,000+ | — | — |
| Support Response Time (Average)(hours) | 4-6 hours | — | — |
| Active User Base(users) | 80,000+ | — | — |
| Entry-Level Monthly Price(USD) | $119/month | — | — |
| Free Trial Length(days) | 14 days | — | — |
| Affiliate Commission Rate(percent) | Up to 30% | — | — |
| Starting Price (Monthly)(USD) | $99/month | $99/month | — |
| Mid-Tier Price(USD) | $199/month (Growth) | $159/month (Plus) | +25% |
| Transaction Fee (Digital Products)(%) | 0% (all plans) | 2% (payment processing only) | -100% |
All figures sourced from publicly available data. Last updated Jun 2026.
Key Differences
Kajabi
Courses, digital products, and sales funnels
Circle
Community building and membership engagement
Kajabi
$99/month (Essentials)
Circle
$99/month (Starter)
Kajabi
Yes, included in all plans🏆
Circle
No, requires third-party integration
Kajabi
Advanced funnel and checkout tools🏆
Circle
Basic checkout, limited funnel features
Kajabi
Limited social features
Circle
Advanced: posts, comments, reactions, messaging🏆
Kajabi
Basic user management
Circle
Advanced: content moderation, banning, permissions🏆
Kajabi
Advanced lessons, quizzes, drip content🏆
Circle
Basic course structure without quizzes
Full Comparison
| Attribute | Kajabi |  Circle |
|---|---|---|
| Starting Monthly Price(USD) | $99/month | — |
| Monthly Subscription (Starter Plan)(USD) | $119 | — |
| Entry-Level Monthly Price(USD) | $119/month | — |
| Transaction Fee (Entry Plan)(percent + fixed) | 2.9% + $0.30 | — |
| Starting Price (Monthly)(USD) | $99/month | $99/month |
Show 2 more attributesMid-Tier Price(USD) $199/month (Growth) $159/month (Plus) Transaction Fee (Digital Products)(%) 0% (all plans) 2% (payment processing only) | ||
| Email Subscribers (Starter Tier)(count) | 10,000 | — |
| Free Trial Duration(days) | 14 days | — |
| Course/Membership Hosting | Full LMS with drip content, progress tracking, certificates | — |
| Webinar Hosting Included | Integrated with email sequences | — |
| Landing Page Templates(templates) | 50+ templates | — |
| API Access Available | Yes, all plans | Yes, higher tiers only |
| Native Webinar Hosting | Yes | — |
| Automation Workflow Complexity | Advanced (conditional logic, multi-step) | — |
| Email Marketing Platform | Built-in with automation | — |
Show 6 more attributesLanding Page Builder Native builder included — Community Features Basic discussion features — Email Marketing Included Yes, all plans No, third-party required Course Quizzes & Assessments Yes, with grading No, not available Community Moderation Tools Basic user management Advanced (approval, banning, roles) Native Mobile App Web-responsive only Yes, iOS and Android | ||
| Built-in Affiliate Program | No native system (requires third-party) | — |
| API Integrations Available(count) | 500+ native + Zapier | — |
| Email Deliverability Rate(%) | 98.5% | — |
| Average Page Load Time(seconds) | 2.3 sec | — |
| Affiliate Network Size(affiliates) | 12,000+ | — |
| Support Response Time (Average)(hours) | 4-6 hours | — |
| Active User Base(users) | 80,000+ | — |
| Maximum Student Capacity(students) | Unlimited | — |
| Free Trial Length(days) | 14 days | — |
| Affiliate Commission Rate(percent) | Up to 30% | — |
CircleShow 2 more attributes
Show 6 more attributes
Visual Comparison
Side-by-side comparison of numeric attributes
Pros & Cons
Kajabi
Pros
- Integrated email marketing with automation workflows (no third-party tool needed)
- Advanced sales funnel builder with conditional logic and upsells
- Sophisticated course features including video lessons, quizzes, drip content, and certificates
- Built-in affiliate program management for course promotion
- Pre-built templates designed specifically for course sales pages and checkout funnels
Cons
- Limited community and discussion features compared to Circle
- Higher learning curve due to extensive feature set and customization options
- Steeper pricing for advanced features ($199-$399/month tiers)
Circle
Pros
- Superior community engagement features with posts, comments, nested replies, and reactions
- Advanced moderation tools including content approval, user banning, and role-based permissions
- Native direct messaging system for member-to-member and group communications
- Cleaner, more intuitive interface optimized for community member experience
- Mobile app with push notifications for member engagement and retention
Cons
- No built-in email marketing; requires integration with Mailchimp, ConvertKit, or others
- Limited course/lesson structure compared to Kajabi; not designed for complex course sequences
- Relies on third-party payment processors (Stripe) rather than native checkout optimization
Frequently Asked Questions
No, Circle does not have built-in email marketing. You must integrate with third-party email platforms like Mailchimp, ConvertKit, or Klaviyo. Kajabi includes email marketing natively in all plans with automation workflows, sequences, and segmentation.
Resources & Learn More
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