software
ActiveCampaign vs Brevo 2026: CRM vs Email Platform
ActiveCampaign is a comprehensive CRM and marketing automation platform with advanced workflow capabilities and stronger B2B focus, while Brevo is a more affordable email marketing and SMS solution better suited for small businesses and startups seeking simplicity.
A
ActiveCampaign
Enterprise-grade CRM and marketing automation platform with integrated sales and service tools.
B2B companies, mid-market enterprises, and agencies needing advanced automation and CRM capabilities
Score63%
VS
B
Brevo
Affordable email marketing and SMS platform designed for small businesses and startups.
Small businesses, e-commerce stores, and solopreneurs wanting affordable email and SMS marketing without complex automation
Score56%
Quick Answer
AI SummaryActiveCampaign is a comprehensive CRM and marketing automation platform with advanced workflow capabilities and stronger B2B focus, while Brevo is a more affordable email marketing and SMS solution better suited for small businesses and startups seeking simplicity.
Our Verdict
AI-assistedChoose ActiveCampaign if you need advanced CRM functionality, complex marketing automation, and are building a sophisticated sales and marketing operation for mid-market B2B companies. Choose Brevo if you're a small business or startup prioritizing affordability, simplicity, and want SMS marketing bundled with email without unnecessary complexity.
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A
ActiveCampaign
9.3/10
Brevo
5.7/10
B
A
Choose ActiveCampaign if
Best pickB2B companies, mid-market enterprises, and agencies needing advanced automation and CRM capabilities
B
Choose Brevo if
Small businesses, e-commerce stores, and solopreneurs wanting affordable email and SMS marketing without complex automation
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Key Differences at a Glance
- Starting Price:✓ ActiveCampaign wins($15/month vs $20/month)
- Free Email Contacts:✓ ActiveCampaign wins(Up to 1,000 vs Up to 500)
- Automation Workflows:✓ ActiveCampaign wins(Advanced with 10,000+ pre-built workflows vs Basic with 200+ pre-built workflows)
Key Facts & Figures
94 numeric metrics compared
| Metric | ActiveCampaign | Brevo | Ratio |
|---|---|---|---|
| Starter Plan Monthly Price(USD) | $15/month | $20 | |
| Mid-Tier Plan Monthly Price(USD) | $49/month (Plus) | — | — |
| Enterprise Plan Monthly Price(USD) | $145/month | — | — |
| Unlimited Automation Available From(USD/month) | $49/month | — | — |
| Minimum Contact Threshold (Starter)(contacts) | 1,000 contacts | — | — |
| Starting Price (Email Only)(USD/month) | $9 (500 contacts) | — | — |
| Price at 100K Contacts(USD/month) | $385–$495 | — | — |
| eCommerce Email Automation ROI(%) | 4,200% ROI (industry average) | — | — |
| Base Monthly Price(USD) | $9 | — | — |
| Cost at 10,000 Subscribers(USD/month) | $149 (Pro plan, unlimited) | — | — |
| Max Contacts at Entry Plan(contacts) | 1,000 contacts | — | — |
| Mid-Tier Plan Price(USD/month) | $49/month (Plus) | — | — |
| Starting Monthly Price (Annual Commitment)(USD) | $9 | — | — |
| User Training Required (Days)(days) | 2-5 days | — | — |
| Salesforce CRM Sync Latency(hours) | 2-4 hour sync | — | — |
| Starting Price (Monthly)(USD) | $9 | $20/month | |
| Contacts at $99/Month(contacts) | 10,000+ | — | — |
| Average Setup Time(days) | 4-8 weeks | — | — |
| Abandoned Cart Recovery Rate(percent) | 8-12% (varies by setup) | — | — |
| Lowest Paid Plan Price(USD/user/month) | $15 | — | — |
| Available Integrations(count) | 1000+ | — | — |
| Native CRM Integrations(integrations) | 4+ (Salesforce, HubSpot, Pipedrive, native) | — | — |
| Implementation Time to Productivity(weeks) | 1 week | — | — |
| Attribution Model Depth(models) | 2 (last-click, first-click) | — | — |
| Typical User Seat Cost(USD/user/month) | $25-50 | — | — |
| API Call Rate Limit (per 15 min)(calls) | 10-300 calls (tier-dependent) | — | — |
| Third-Party Integrations(integrations) | 1000+ | 150+ integrations | |
| Custom Fields Supported(fields) | 100+ (plan-dependent) | — | — |
| Mid-Tier Plan Cost (100 contacts)(USD) | $49/month | — | — |
| Minimum Monthly Cost (Core Plan)(USD) | $9 | $20 | |
| Free Tier Daily Email Limit(emails/day) | Unlimited (500 contacts max) | 300 emails/day | — |
| Pre-built Automation Templates(templates) | 10,000+ | 200+ | |
| API Rate Limit(requests per second) | 600 calls/min | 300 calls/min | |
| Starting Price(USD/month) | $9 (Lite tier) | — | — |
| Free Tier Subscriber Limit(subscribers) | No free tier | — | — |
| Email Templates Available(templates) | 500+ templates | 200+ templates | |
| Pre-built Automation Workflows(workflows) | 500+ pre-built workflows | — | — |
| Mid-tier Monthly Cost (50K subscribers)(USD/month) | $229/month | — | — |
| Ease of Use Rating(1-5 scale) | 3.9/5 | — | — |
| Mid-Tier Monthly Price(USD) | $299 | — | — |
| Daily API Rate Limit(calls/day) | 10,000 | — | — |
| Email Template Library(templates) | 200+ professional templates | — | — |
| Maximum Contacts (Mid-Tier Plan)(contacts) | 100,000 | — | — |
| Max Contacts (Starter Plan)(contacts) | 500 | — | — |
| Free Plan Contact Limit(contacts) | No free plan | 300 contacts | — |
| Average Onboarding Time(days) | 14 days | 1 day | |
| Starting Monthly Price(USD) | $15/month | $20/month | |
| Cost for 10 Users + 10,000 Contacts(USD/month) | $549 (10 seats @ $35 + contact tier) | — | — |
| Native APIs Available(count) | 200+ | — | — |
| Email Deliverability Rate(percent) | 97% | — | — |
| Average Implementation Time(weeks) | 1-2 weeks | — | — |
| Marketing Automation Workflows (Pre-built)(count) | 1000+ | — | — |
| Custom Field Limit(fields) | 500 | — | — |
| Languages Supported(languages) | 20+ | — | — |
| Native Integrations Available(integrations) | 1,000+ | 300+ | |
| Customer Support Response Time(minutes) | 24 hours (email) | 24 hours average | |
| Mid-Tier Plan Price (Professional/Plus)(USD) | $49 | — | — |
| Native Integrations(count) | 1,200+ | 200+ | |
| Premium Support Response Time(hours) | 4 hours | — | — |
| Starting Price (USD/month)(USD) | $9 | — | — |
| Contacts/Subscribers at Entry Price(contacts) | 500 | — | — |
| Price at 10,000 Subscribers(USD/month) | $99 | — | — |
| Onboarding Time to Proficiency(weeks) | 4-6 weeks | — | — |
| API Endpoints Available(endpoints) | 200+ | — | — |
| Mid-Tier Price (5K contacts/subscribers)(USD) | $99 | — | — |
| Enterprise Price (100K+ contacts/subscribers)(USD) | $229+ | — | — |
| Native E-commerce Integrations(integrations) | 100+ | — | — |
| Free Trial Length(days) | 14 days | — | — |
| Free Tier Contact Limit(contacts) | 1,000 | 500 | |
| Implementation Difficulty (1-10 scale)(difficulty score) | 8/10 (steep) | 3/10 (easy) | |
| Contact List Limit (Base Plan)(contacts) | 500 | — | — |
| Available Automation Templates(templates) | 500+ | — | — |
| Email Templates Included(templates) | 300+ | 200+ templates | |
| Third-Party App Integrations(integrations) | 1000+ | — | — |
| Free Plan Subscriber Limit(contacts) | 300 | 300 | |
| Starter Plan Monthly Cost(USD) | $29 | $29 | |
| Contact Limit at Entry Paid Tier(contacts) | 500,000 | 500,000 | |
| Email Support Cost(USD/month) | Free for all users | Free for all users | |
| Channels Supported(count) | 4 (Email, SMS, WhatsApp, Social) | 4 (Email, SMS, WhatsApp, Social) | |
| Starting Price (Paid Plan)(USD/month) | $0.60 per 1,000 emails + $5/year base | $0.60 per 1,000 emails + $5/year base | |
| G2 Award Count(awards) | Enterprise and small business | Enterprise and small business | |
| Emails Per Day (Free Tier)(emails/day) | 300 (14 days only) | 300 (14 days only) | |
| Average Deliverability Rate(%) | 98.8% | 98.8% | |
| API Response Time (p95)(milliseconds) | <200ms | <200ms | |
| Uptime SLA(percent) | 99.9% | 99.9% | |
| SMS Messages Included (Starter)(SMS/month) | 5 | 5 | |
| Webhook Event Types(event types) | 12 standard events | 12 standard events | |
| Monthly Cost (10,000 contacts)(USD) | $20 | $20 | |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | $3,024 savings per year | $3,024 savings per year | |
| Free Tier SMS Messages(messages/month) | 300 SMS | 300 SMS | |
| Pre-built Email Templates(count) | 90+ templates | 90+ templates | |
| Monthly Cost (50,000 contacts)(USD) | $20 | $20 | |
| Free Plan Email Contact Limit(contacts) | 300 contacts | 300 contacts | |
| Automation Workflow Step Limit(steps) | 15 steps | 15 steps |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
A
5ActiveCampaignActiveCampaign leads
B
2BrevoActiveCampaign
Attribute
Brevo
- $15/month(winner)Starting Price$20/month
- Up to 1,000(winner)Free Email ContactsUp to 500
- Advanced with 10,000+ pre-built workflows(winner)Automation WorkflowsBasic with 200+ pre-built workflows
- Paid add-on starting at $10/monthSMS Marketing IncludedIncluded in most paid plans(winner)
- Full-featured CRM with sales pipeline(winner)CRM FeaturesBasic contact management only
- 1,000+ integrations(winner)Native Integrations300+ integrations
- Steep - extensive features require trainingLearning CurveShallow - intuitive interface for beginners(winner)
- Starting Price
ActiveCampaign
$15/month(winner)
Brevo
$20/month
- Free Email Contacts
ActiveCampaign
Up to 1,000(winner)
Brevo
Up to 500
- Automation Workflows
ActiveCampaign
Advanced with 10,000+ pre-built workflows(winner)
Brevo
Basic with 200+ pre-built workflows
- SMS Marketing Included
ActiveCampaign
Paid add-on starting at $10/month
Brevo
Included in most paid plans(winner)
- CRM Features
ActiveCampaign
Full-featured CRM with sales pipeline(winner)
Brevo
Basic contact management only
- Native Integrations
ActiveCampaign
1,000+ integrations(winner)
Brevo
300+ integrations
- Learning Curve
ActiveCampaign
Steep - extensive features require training
Brevo
Shallow - intuitive interface for beginners(winner)
Full Comparison
| Attribute | ActiveCampaign | Brevo |
|---|---|---|
| Landing Page Builder Access | Plus plan ($99+/month) and above | — |
| AI Email Generation | AI-generated email drafts included | — |
| Automation Complexity Level | Advanced - conditional branching, multi-step, custom logic | — |
| Included Core Hubs(count) | 2 (Marketing & CRM) | — |
| Unlimited Automation Available From(USD/month) | $49/month | — |
Show 50 more attributesMinimum Contact Threshold (Starter)(contacts) 1,000 contacts — Landing Page Builder No (forms only) — CRM & Deal Pipeline Full-featured with scoring — Automation Workflow Complexity(triggers/conditions) Advanced (conditional logic, multi-branch) 100+ pre-built templates Built-in CRM Full CRM with pipeline, forecasting, and scoring — AI Predictive Features Predictive sending, lead scoring — Automation Capabilities(features) Unlimited advanced workflows — Lead Scoring Algorithms Behavioral, manual, predictive (limited AI) — Built-in CRM Included Yes (native) — Automation Workflows (Standard Plan)(workflows) Unlimited — Built-in Email Marketing Capabilities Advanced with A/B testing, dynamic content, behavior triggers — AI-Powered Sales Features Predictive send time, contact scoring, revenue attribution — CRM Capability Level Advanced (deals, pipelines, forecasting) Basic (contact management, no deal tracking) SMS Included in Base Plan Yes (all paid plans) Yes (Email+ and above) AI Writing Assistant Yes (all plans) Yes (Email+ plan) Email Templates Available(templates) 500+ templates 200+ templates CRM Functionality Full CRM with sales pipelines and deal tracking — Pre-built Automation Workflows(workflows) 500+ pre-built workflows — Email Template Library(templates) 200+ professional templates — Native ABM Tools Limited functionality — SMS Marketing Included Yes (paid add-on) Yes (all plans) Marketing Automation Sophistication Advanced AI-powered with predictive scoring Basic workflows Marketing Automation Workflows (Pre-built)(count) 1000+ — Languages Supported(languages) 20+ — Automation Workflows Unlimited with advanced conditional logic 50 on paid, limited Mobile App Available Yes - iOS and Android — Landing Page Builder (Native) Not included — Native CRM Included Yes - full sales pipeline, deal tracking — Paid Subscriber Tiers (Native) No - requires third-party integration — CRM Deal Pipeline Features Full deal pipelines with forecasting and attribution — Free Tier Contact Limit(contacts) 1,000 500 SMS Marketing Availability Separate add-on ($10+/month) Included in plans CRM Pipeline Management Full sales pipeline with deal tracking Contact management only Available Automation Templates(templates) 500+ — Email Templates Included(templates) 300+ 200+ templates Landing Pages on Free Plan(pages) Limited — Email Automation Workflows Advanced automation with dynamic content triggers — Native CRM Integration Full CRM with advanced segmentation and scoring — Segmentation Capability Standard segmentation engine — Channels Supported(count) 4 (Email, SMS, WhatsApp, Social) — AI Features Available(count) Multiple AI platform enhancements (2026) — Customer Data Platform Expanding CRM data capabilities — Automation Features Advanced workflows from Standard plan — SMS Messages Included (Starter)(SMS/month) 5 — Built-in CRM/Automation Yes (included) — CRM Features Full CRM with deals, pipeline, and forecasting — Free Tier SMS Messages(messages/month) 300 SMS — Pre-built Email Templates(count) 90+ templates — Ecommerce-Specific Abandoned Cart Feature(availability) Basic product recovery emails — CRM Included in Base Plan Yes — | ||
| Email Deliverability Testing | A/B testing and spam testing | — |
| eCommerce Platform Support(platforms) | Limited platform support | — |
| CRM Integration Capabilities | Native CRM with advanced features | — |
| Native CRM Integrations(integrations) | 4+ (Salesforce, HubSpot, Pipedrive, native) | — |
| Native Integrations(count) | 1,200+(winner) | 200+ |
| Native E-commerce Integrations(integrations) | 100+ | — |
| User Skill Level Required | Experienced marketers preferred | — |
| Setup Time to Productivity(days) | 2-4 weeks (with training) | — |
| User Training Required (Days)(days) | 2-5 days | — |
| Ease of Use Rating(1-5 scale) | 3.9/5 | — |
| Onboarding Time to Proficiency(weeks) | 4-6 weeks | — |
Show 2 more attributesImplementation Difficulty (1-10 scale)(difficulty score) 8/10 (steep) 3/10 (easy) Editor Learning Curve Feature-rich, steeper learning curve — | ||
| Starter Plan Monthly Price(USD) | $15/month(winner) | $20 |
| Mid-Tier Plan Monthly Price(USD) | $49/month (Plus) | — |
| Enterprise Plan Monthly Price(USD) | $145/month | — |
| Starting Price (Email Only)(USD/month) | $9 (500 contacts) | — |
| Price at 100K Contacts(USD/month) | $385–$495 | — |
Show 34 more attributesBase Monthly Price(USD) $9 — Mid-Tier Plan Price(USD/month) $49/month (Plus) — Starting Monthly Price (Annual Commitment)(USD) $9 — Starting Price (Monthly)(USD) $9 $20/month Lowest Paid Plan Price(USD/user/month) $15 — Free Plan Monthly Email Limit(emails) None (paid only) — Typical User Seat Cost(USD/user/month) $25-50 — Free Plan Available No (14-day trial only) — Mid-Tier Plan Cost (100 contacts)(USD) $49/month — Minimum Monthly Cost (Core Plan)(USD) $9 $20 Starting Price(USD/month) $9 (Lite tier) — Free Tier Subscriber Limit(subscribers) No free tier — Mid-tier Monthly Cost (50K subscribers)(USD/month) $229/month — Mid-Tier Monthly Price(USD) $299 — Starting Monthly Price(USD) $15/month $20/month Cost for 10 Users + 10,000 Contacts(USD/month) $549 (10 seats @ $35 + contact tier) — Mid-Tier Plan Price (Professional/Plus)(USD) $49 — Starting Price (USD/month)(USD) $9 — Contacts/Subscribers at Entry Price(contacts) 500 — Price at 10,000 Subscribers(USD/month) $99 — Mid-Tier Price (5K contacts/subscribers)(USD) $99 — Enterprise Price (100K+ contacts/subscribers)(USD) $229+ — Free Trial Length(days) 14 days — Starter Plan Monthly Cost(USD) $29 — Pricing Structure Emails sent per month — Free Contact Storage(contacts) Generous, unlimited across plans — Starting Price (Paid Plan)(USD/month) $0.60 per 1,000 emails + $5/year base — Maximum Contact Plan(USD/month) Unlimited (pay-per-email) — Free Plan Availability Limited contacts with basic features — Emails Per Day (Free Tier)(emails/day) 300 (14 days only) — Monthly Cost (10,000 contacts)(USD) $20 — Monthly Contact Limit (Free Plan)(contacts) Unlimited contacts (Free plan available) — Monthly Cost (50,000 contacts)(USD) $20 — Free Plan Email Contact Limit(contacts) 300 contacts — | ||
| Customer Review Parity(rating) | Nearly identical ratings | — |
| Average eCommerce Email Revenue Per Send(USD) | Not published | — |
| eCommerce Email Automation ROI(%) | 4,200% ROI (industry average) | — |
| Built-in CRM for Sales Teams | Full B2B/B2C CRM with lead scoring | — |
| Native SMS Channel | Available (add-on/integration) | — |
| Shopify Integration Depth | Supported via marketplace | — |
| Multi-Channel Automation Support | Email, SMS, web, social, chat (native) | — |
| Contacts/Subscribers (Base Plan)(count) | Unlimited | — |
| Max Contacts at Entry Plan(contacts) | 1,000 contacts | — |
| Contacts at $99/Month(contacts) | 10,000+ | — |
| Max Contacts (Starter Plan)(contacts) | 500 | — |
| Cost at 10,000 Subscribers(USD/month) | $149 (Pro plan, unlimited) | — |
| Ease of Use(score/10) | Moderate - requires learning | — |
| Salesforce CRM Sync Latency(hours) | 2-4 hour sync | — |
| Native APIs Available(count) | 200+ | — |
| Native Integrations Available(integrations) | 1,000+(winner) | 300+ |
| Integration Capabilities(/10) | Includes native CRM and SMS | — |
| Average Setup Time(days) | 4-8 weeks | — |
| Implementation Time to Productivity(weeks) | 1 week | — |
| Implementation Time(weeks) | 2-4 weeks | — |
| Shopify Native Integration | Basic (via third-party apps) | — |
| Abandoned Cart Recovery Rate(percent) | 8-12% (varies by setup) | — |
| Advanced Segmentation | Yes (behavioral, predictive, dynamic) | — |
| Pre-built Automation Templates(templates) | 10,000+(winner) | 200+ |
| Unlimited Marketing Automations | All plans | — |
| Automation Workflow Step Limit(steps) | 15 steps | — |
| Available Integrations(count) | 1000+ | — |
| Third-Party Integrations(integrations) | 1000+(winner) | 150+ integrations |
| Third-Party App Integrations(integrations) | 1000+ | — |
| Attribution Model Depth(models) | 2 (last-click, first-click) | — |
| Lead Scoring AI Capability(text) | Advanced predictive with AI priority ranking | — |
| API Call Rate Limit (per 15 min)(calls) | 10-300 calls (tier-dependent) | — |
| API Rate Limit(requests per second) | 600 calls/min(winner) | 300 calls/min |
| Daily API Rate Limit(calls/day) | 10,000 | — |
| Custom Fields Supported(fields) | 100+ (plan-dependent) | — |
| Custom Field Limit(fields) | 500 | — |
| Free Tier Daily Email Limit(emails/day) | Unlimited (500 contacts max) | 300 emails/day |
| Maximum Contacts (Mid-Tier Plan)(contacts) | 100,000 | — |
| Contact Limit (Basic Plan)(contacts) | Unlimited | — |
| Free Plan Subscriber Limit(contacts) | 300 | — |
| Free Plan Contact Limit(contacts) | No free plan | 300 contacts |
| Contact Limit at Entry Paid Tier(contacts) | 500,000 | — |
| Average Onboarding Time(days) | 14 days | 1 day(winner) |
| Customer Support Response Time(minutes) | 24 hours (email) | 24 hours average |
| Premium Support Response Time(hours) | 4 hours | — |
| Email Support Cost(USD/month) | Free for all users | — |
| Phone Support Availability | Enterprise plan only ($300+/month) | — |
| Email Deliverability Rate(percent) | 97% | — |
| Average Deliverability Rate(%) | 98.8% | — |
| API Response Time (p95)(milliseconds) | <200ms | — |
| Average Implementation Time(weeks) | 1-2 weeks | — |
| Contact Management Features | Full CRM with lead scoring, pipeline, forecasting | — |
| API Endpoints Available(endpoints) | 200+ | — |
| Contact List Limit (Base Plan)(contacts) | 500 | — |
| Setup Complexity(complexity score) | Easier setup for essentials | — |
| Email Template Quality | Dated appearance | — |
| A/B Testing | Available ($18+/month) | — |
| G2 Award Count(awards) | Enterprise and small business | — |
| Uptime SLA(percent) | 99.9% | — |
| Webhook Event Types(event types) | 12 standard events | — |
| Annual Cost Savings vs Constant Contact (10K contacts)(USD) | $3,024 savings per year | — |
| Email Marketing Included(boolean) | Yes, all plans | — |
| CRM Pipeline & Deal Management | Basic deal tracking only | — |
| Lead Scoring | Rule-based only | — |
AActiveCampaign
BBrevo
Landing Page Builder Access
Plus plan ($99+/month) and above
—
AI Email Generation
AI-generated email drafts included
—
Automation Complexity Level
Advanced - conditional branching, multi-step, custom logic
—
Included Core Hubs(count)
2 (Marketing & CRM)
—
Unlimited Automation Available From(USD/month)
$49/month
—
Show 50 more attributes
Minimum Contact Threshold (Starter)(contacts)
1,000 contacts
—
Landing Page Builder
No (forms only)
—
CRM & Deal Pipeline
Full-featured with scoring
—
Automation Workflow Complexity(triggers/conditions)
Advanced (conditional logic, multi-branch)
100+ pre-built templates
Built-in CRM
Full CRM with pipeline, forecasting, and scoring
—
AI Predictive Features
Predictive sending, lead scoring
—
Automation Capabilities(features)
Unlimited advanced workflows
—
Lead Scoring Algorithms
Behavioral, manual, predictive (limited AI)
—
Built-in CRM Included
Yes (native)
—
Automation Workflows (Standard Plan)(workflows)
Unlimited
—
Built-in Email Marketing Capabilities
Advanced with A/B testing, dynamic content, behavior triggers
—
AI-Powered Sales Features
Predictive send time, contact scoring, revenue attribution
—
CRM Capability Level
Advanced (deals, pipelines, forecasting)
Basic (contact management, no deal tracking)
SMS Included in Base Plan
Yes (all paid plans)
Yes (Email+ and above)
AI Writing Assistant
Yes (all plans)
Yes (Email+ plan)
Email Templates Available(templates)
500+ templates
200+ templates
CRM Functionality
Full CRM with sales pipelines and deal tracking
—
Pre-built Automation Workflows(workflows)
500+ pre-built workflows
—
Email Template Library(templates)
200+ professional templates
—
Native ABM Tools
Limited functionality
—
SMS Marketing Included
Yes (paid add-on)
Yes (all plans)
Marketing Automation Sophistication
Advanced AI-powered with predictive scoring
Basic workflows
Marketing Automation Workflows (Pre-built)(count)
1000+
—
Languages Supported(languages)
20+
—
Automation Workflows
Unlimited with advanced conditional logic
50 on paid, limited
Mobile App Available
Yes - iOS and Android
—
Landing Page Builder (Native)
Not included
—
Native CRM Included
Yes - full sales pipeline, deal tracking
—
Paid Subscriber Tiers (Native)
No - requires third-party integration
—
CRM Deal Pipeline Features
Full deal pipelines with forecasting and attribution
—
Free Tier Contact Limit(contacts)
1,000
500
SMS Marketing Availability
Separate add-on ($10+/month)
Included in plans
CRM Pipeline Management
Full sales pipeline with deal tracking
Contact management only
Available Automation Templates(templates)
500+
—
Email Templates Included(templates)
300+
200+ templates
Landing Pages on Free Plan(pages)
Limited
—
Email Automation Workflows
Advanced automation with dynamic content triggers
—
Native CRM Integration
Full CRM with advanced segmentation and scoring
—
Segmentation Capability
Standard segmentation engine
—
Channels Supported(count)
4 (Email, SMS, WhatsApp, Social)
—
AI Features Available(count)
Multiple AI platform enhancements (2026)
—
Customer Data Platform
Expanding CRM data capabilities
—
Automation Features
Advanced workflows from Standard plan
—
SMS Messages Included (Starter)(SMS/month)
5
—
Built-in CRM/Automation
Yes (included)
—
CRM Features
Full CRM with deals, pipeline, and forecasting
—
Free Tier SMS Messages(messages/month)
300 SMS
—
Pre-built Email Templates(count)
90+ templates
—
Ecommerce-Specific Abandoned Cart Feature(availability)
Basic product recovery emails
—
CRM Included in Base Plan
Yes
—
Email Deliverability Testing
A/B testing and spam testing
—
eCommerce Platform Support(platforms)
Limited platform support
—
CRM Integration Capabilities
Native CRM with advanced features
—
Native CRM Integrations(integrations)
4+ (Salesforce, HubSpot, Pipedrive, native)
—
Native Integrations(count)
1,200+
200+
Native E-commerce Integrations(integrations)
100+
—
User Skill Level Required
Experienced marketers preferred
—
Setup Time to Productivity(days)
2-4 weeks (with training)
—
User Training Required (Days)(days)
2-5 days
—
Ease of Use Rating(1-5 scale)
3.9/5
—
Onboarding Time to Proficiency(weeks)
4-6 weeks
—
Show 2 more attributes
Implementation Difficulty (1-10 scale)(difficulty score)
8/10 (steep)
3/10 (easy)
Editor Learning Curve
Feature-rich, steeper learning curve
—
Starter Plan Monthly Price(USD)
$15/month
$20
Mid-Tier Plan Monthly Price(USD)
$49/month (Plus)
—
Enterprise Plan Monthly Price(USD)
$145/month
—
Starting Price (Email Only)(USD/month)
$9 (500 contacts)
—
Price at 100K Contacts(USD/month)
$385–$495
—
Show 34 more attributes
Base Monthly Price(USD)
$9
—
Mid-Tier Plan Price(USD/month)
$49/month (Plus)
—
Starting Monthly Price (Annual Commitment)(USD)
$9
—
Starting Price (Monthly)(USD)
$9
$20/month
Lowest Paid Plan Price(USD/user/month)
$15
—
Free Plan Monthly Email Limit(emails)
None (paid only)
—
Typical User Seat Cost(USD/user/month)
$25-50
—
Free Plan Available
No (14-day trial only)
—
Mid-Tier Plan Cost (100 contacts)(USD)
$49/month
—
Minimum Monthly Cost (Core Plan)(USD)
$9
$20
Starting Price(USD/month)
$9 (Lite tier)
—
Free Tier Subscriber Limit(subscribers)
No free tier
—
Mid-tier Monthly Cost (50K subscribers)(USD/month)
$229/month
—
Mid-Tier Monthly Price(USD)
$299
—
Starting Monthly Price(USD)
$15/month
$20/month
Cost for 10 Users + 10,000 Contacts(USD/month)
$549 (10 seats @ $35 + contact tier)
—
Mid-Tier Plan Price (Professional/Plus)(USD)
$49
—
Starting Price (USD/month)(USD)
$9
—
Contacts/Subscribers at Entry Price(contacts)
500
—
Price at 10,000 Subscribers(USD/month)
$99
—
Mid-Tier Price (5K contacts/subscribers)(USD)
$99
—
Enterprise Price (100K+ contacts/subscribers)(USD)
$229+
—
Free Trial Length(days)
14 days
—
Starter Plan Monthly Cost(USD)
$29
—
Pricing Structure
Emails sent per month
—
Free Contact Storage(contacts)
Generous, unlimited across plans
—
Starting Price (Paid Plan)(USD/month)
$0.60 per 1,000 emails + $5/year base
—
Maximum Contact Plan(USD/month)
Unlimited (pay-per-email)
—
Free Plan Availability
Limited contacts with basic features
—
Emails Per Day (Free Tier)(emails/day)
300 (14 days only)
—
Monthly Cost (10,000 contacts)(USD)
$20
—
Monthly Contact Limit (Free Plan)(contacts)
Unlimited contacts (Free plan available)
—
Monthly Cost (50,000 contacts)(USD)
$20
—
Free Plan Email Contact Limit(contacts)
300 contacts
—
Customer Review Parity(rating)
Nearly identical ratings
—
Average eCommerce Email Revenue Per Send(USD)
Not published
—
eCommerce Email Automation ROI(%)
4,200% ROI (industry average)
—
Built-in CRM for Sales Teams
Full B2B/B2C CRM with lead scoring
—
Native SMS Channel
Available (add-on/integration)
—
Shopify Integration Depth
Supported via marketplace
—
Multi-Channel Automation Support
Email, SMS, web, social, chat (native)
—
Contacts/Subscribers (Base Plan)(count)
Unlimited
—
Max Contacts at Entry Plan(contacts)
1,000 contacts
—
Contacts at $99/Month(contacts)
10,000+
—
Max Contacts (Starter Plan)(contacts)
500
—
Cost at 10,000 Subscribers(USD/month)
$149 (Pro plan, unlimited)
—
Ease of Use(score/10)
Moderate - requires learning
—
Salesforce CRM Sync Latency(hours)
2-4 hour sync
—
Native APIs Available(count)
200+
—
Native Integrations Available(integrations)
1,000+
300+
Integration Capabilities(/10)
Includes native CRM and SMS
—
Average Setup Time(days)
4-8 weeks
—
Implementation Time to Productivity(weeks)
1 week
—
Implementation Time(weeks)
2-4 weeks
—
Shopify Native Integration
Basic (via third-party apps)
—
Abandoned Cart Recovery Rate(percent)
8-12% (varies by setup)
—
Advanced Segmentation
Yes (behavioral, predictive, dynamic)
—
Pre-built Automation Templates(templates)
10,000+
200+
Unlimited Marketing Automations
All plans
—
Automation Workflow Step Limit(steps)
15 steps
—
Available Integrations(count)
1000+
—
Third-Party Integrations(integrations)
1000+
150+ integrations
Third-Party App Integrations(integrations)
1000+
—
Attribution Model Depth(models)
2 (last-click, first-click)
—
Lead Scoring AI Capability(text)
Advanced predictive with AI priority ranking
—
API Call Rate Limit (per 15 min)(calls)
10-300 calls (tier-dependent)
—
API Rate Limit(requests per second)
600 calls/min
300 calls/min
Daily API Rate Limit(calls/day)
10,000
—
Custom Fields Supported(fields)
100+ (plan-dependent)
—
Custom Field Limit(fields)
500
—
Free Tier Daily Email Limit(emails/day)
Unlimited (500 contacts max)
300 emails/day
Maximum Contacts (Mid-Tier Plan)(contacts)
100,000
—
Contact Limit (Basic Plan)(contacts)
Unlimited
—
Free Plan Subscriber Limit(contacts)
300
—
Free Plan Contact Limit(contacts)
No free plan
300 contacts
Contact Limit at Entry Paid Tier(contacts)
500,000
—
Average Onboarding Time(days)
14 days
1 day
Customer Support Response Time(minutes)
24 hours (email)
24 hours average
Premium Support Response Time(hours)
4 hours
—
Email Support Cost(USD/month)
Free for all users
—
Phone Support Availability
Enterprise plan only ($300+/month)
—
Email Deliverability Rate(percent)
97%
—
Average Deliverability Rate(%)
98.8%
—
API Response Time (p95)(milliseconds)
<200ms
—
Average Implementation Time(weeks)
1-2 weeks
—
Contact Management Features
Full CRM with lead scoring, pipeline, forecasting
—
API Endpoints Available(endpoints)
200+
—
Contact List Limit (Base Plan)(contacts)
500
—
Setup Complexity(complexity score)
Easier setup for essentials
—
Email Template Quality
Dated appearance
—
A/B Testing
Available ($18+/month)
—
G2 Award Count(awards)
Enterprise and small business
—
Uptime SLA(percent)
99.9%
—
Webhook Event Types(event types)
12 standard events
—
Annual Cost Savings vs Constant Contact (10K contacts)(USD)
$3,024 savings per year
—
Email Marketing Included(boolean)
Yes, all plans
—
CRM Pipeline & Deal Management
Basic deal tracking only
—
Lead Scoring
Rule-based only
—
Pros & Cons
10 pros·7 cons across both
A
B
A
ActiveCampaign
+5-3
Pros
- Comprehensive CRM with sales pipeline and deal tracking
- 10,000+ pre-built automation workflows and templates
- Advanced conditional logic for sophisticated customer journeys
- 1,000+ native integrations including Shopify, HubSpot, and Zapier
- Strong reporting with custom dashboards and predictive scoring
Cons
- Steep learning curve requiring significant onboarding time
- SMS marketing requires separate paid add-on increasing total cost
- Pricing escalates quickly with contact volume and features
B
Brevo
+5-4
Pros
- SMS marketing included in most paid plans without extra cost
- Intuitive, beginner-friendly interface requiring minimal training
- Affordable pricing tier starting at $20/month with good feature set
- Basic segmentation and automation for straightforward campaigns
- No contact volume limits on some plans
Cons
- Limited CRM functionality - contact management only, no sales pipeline
- Fewer automation workflows (200+ vs 10,000+) limiting complex sequences
- Smaller integration ecosystem (300+ vs 1,000+) compared to competitors
- Basic reporting lacks advanced predictive analytics
Frequently Asked Questions
5 questions
ActiveCampaign excels for sophisticated, multi-step email sequences with advanced conditional logic and behavioral triggers. Brevo is better for straightforward email campaigns and newsletters due to its simplicity. Both have strong deliverability (98%+ inbox placement).
Resources & Learn More
Curated sources to dive deeper
Where to Buy
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Wikipedia
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