software
Shopify vs Wix 2026: Which E-Commerce Platform Wins?
Shopify is a specialized e-commerce platform with superior inventory and multi-channel selling tools, while Wix is an all-in-one website builder that's easier for beginners but less powerful for complex online stores. Shopify costs more but scales better for growing businesses.
S
Shopify
Cloud-based e-commerce platform for building and managing online stores with advanced selling tools.
Growing online retailers, B2B sellers, multi-channel merchants, and businesses needing custom integrations and scalability
Score71%
VS
W
Wix
All-in-one website builder with drag-and-drop editor and integrated e-commerce capabilities.
Small businesses, freelancers, service providers, and entrepreneurs wanting an easy-to-use all-in-one platform without technical expertise
Score63%
Quick Answer
AI SummaryShopify is a specialized e-commerce platform with superior inventory and multi-channel selling tools, while Wix is an all-in-one website builder that's easier for beginners but less powerful for complex online stores. Shopify costs more but scales better for growing businesses.
Our Verdict
AI-assistedChoose Shopify if you're serious about e-commerce growth, need advanced inventory management, multi-channel selling (Amazon, Facebook), or plan to scale significantly—the 8,000+ app ecosystem and powerful APIs justify the higher cost. Choose Wix if you're a small business or solo entrepreneur wanting a simple, affordable all-in-one solution where you can build a professional site with basic store functionality without technical complexity.
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S
Shopify
7.5/10
Wix
7.5/10
W
TIE — neck and neck
S
Choose Shopify if
Growing online retailers, B2B sellers, multi-channel merchants, and businesses needing custom integrations and scalability
W
Choose Wix if
Small businesses, freelancers, service providers, and entrepreneurs wanting an easy-to-use all-in-one platform without technical expertise
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Key Differences at a Glance
- Primary Focus:✓ Shopify wins(E-commerce and online selling vs Website building with e-commerce add-on)
- Starting Monthly Cost:✓ Wix wins($27/month (Business Basic plan) vs $39/month (Basic plan))
- Built-in Apps/Extensions:✓ Shopify wins(8,000+ apps in App Store vs 400+ apps in App Market)
Key Facts & Figures
105 numeric metrics compared
| Metric | Shopify | Wix | Ratio |
|---|---|---|---|
| Active Stores | 4.6 Million+ | — | — |
| Global Market Share(%) | 27% | 2.5-3% of all websites | |
| Platform Transaction Fees(%) | 2.0% (third-party gateways) / 0% (Shopify Payments) | — | — |
| Available Apps/Plugins(count) | 13,000+ | — | — |
| Average Conversion Rate (Desktop)(%) | 1.4% | — | — |
| Average Conversion Rate (Mobile)(%) | 1.2% | — | — |
| Starting Monthly Price(USD) | $29 | $17 | |
| Top Tier Plan Price(USD/month) | $399 | — | — |
| Design Templates Available(count) | 200+ templates | 900+ templates | |
| App Integrations(count) | 8,000+ | — | — |
| Annual Cost (Base Plan)(USD/year) | $468 | — | — |
| Per-Transaction Commission(%) | 0% | — | — |
| Accessible Customer Base(millions) | 0 (self-driven) | — | — |
| Setup Time to First Sale(weeks) | 1-3 days | — | — |
| Brand Control Score(scale 1-10) | 9-10 (full) | — | — |
| App/Integration Ecosystem(apps) | 4,600+ | — | — |
| Annual Account Suspension Risk(%) | ~0.01% | — | — |
| Typical Seller Monthly Revenue Threshold(USD) | $5,000+ (lower barrier) | — | — |
| Product Variation Limit(variations per SKU) | 2,000+ | ~100 | |
| Transaction Processing Fee(percent) | 0% (on Shopify Payments) | 0% (on Wix Payments) | |
| Available Templates(count) | ~300 (optimized for sales) | 900+ templates | |
| Recommended Maximum Annual Revenue(USD) | Unlimited | $100,000+ | |
| Transaction Fee Rate(percentage + fixed fee) | 3.89% | 2.9% + $0.30 | |
| Monthly Costs at 100 Sales ($50/item)(USD) | $214 | — | — |
| Base Monthly Subscription (Starter Plan)(USD) | $29 | — | — |
| Sales Breakeven Point(USD/month) | $1,350 | — | — |
| Commission Fee (Per Transaction)(%) | 2.9% + $0.30 | — | — |
| Built-in Customer Base(millions) | Zero (must generate own traffic) | — | — |
| Average Time to First Sale(days) | 30-90 days (with marketing) | — | — |
| Brand Customization Level(scale 1-10) | Complete (10/10) | — | — |
| Customer Data Access(percentage) | 100% direct access to customer emails and data | — | — |
| Payment Methods Supported(count) | 100+ | — | — |
| Setup Time to Live Store(days) | 7-14 days | — | — |
| Available Apps & Integrations(count) | 6,000+ apps | — | — |
| Checkout Conversion Rate(%) | 3.2-3.5% | — | — |
| Platform Uptime SLA(percent) | 99.99% | — | — |
| Payment Processing Fee(%) | $0.30 | — | — |
| Monthly Base Cost(USD) | $29-$399 | — | — |
| Store Design Flexibility(scale 1-10) | Extensive (9/10) | — | — |
| Transaction Fee Percentage(%) | 2.9% | — | — |
| Available Apps/Extensions(count) | 10,000+ | — | — |
| Developer Cost (Hourly)(USD/hour) | $100-150 (optional) | — | — |
| Market Share(%) | ~30% of all online stores | — | — |
| Free Plan Cost(USD) | $5 (Starter plan minimum) | — | — |
| Supported Sales Channels(count) | 10+ (online store, POS, social, marketplace, B2B, wholesale) | — | — |
| Starting Price(USD/month) | $5 (Starter Plan) | $120-216 (all-in-one) | |
| Monthly Base Cost (Starter Plan)(USD) | $5-39 (all-inclusive) | — | — |
| Initial Setup Time(hours) | Hours to 1 day | 0.5-1 hour | |
| Maximum Plan Cost(USD/month) | $2,300+ (Shopify Plus enterprise) | — | — |
| Mid-Tier Plan Cost(USD/month) | $105 (Shopify Plan) | — | — |
| Enterprise Plan Cost(USD/month) | $2,300+ (Shopify Plus) | — | — |
| Third-party App Integrations(apps) | 6000+ | — | — |
| Free Physical Items Limit(items/month) | None (paid plans only) | — | — |
| Starting Monthly Cost(USD) | $39 | $27/month | |
| Transaction Fees(%) | 2.9% + $0.30 per transaction | — | — |
| Setup Time to Launch(hours) | 1-4 hours | 0.5-1 | |
| Annual Cost (100K Revenue)(USD) | $468 + transaction fees ($2,900) | — | — |
| Base Monthly Cost(USD) | $39/month (Basic plan) | — | — |
| Uptime SLA Guarantee(%) | 99.99% | — | — |
| Native App Integrations(apps) | 6,800 verified apps | — | — |
| Setup Time (No-Code)(hours) | 1-2 hours to launch | — | — |
| Payment Gateway Options(number) | 100+ official integrations | 50+ gateways | |
| Transaction Fees (Basic Plan)(%) | 2.9% + $0.30 | — | — |
| Average Setup Time(days) | 2-3 days | — | — |
| App Ecosystem Size(apps) | ~8,000+ apps | — | — |
| Market Share (2026)(%) | 28% | — | — |
| Starting Monthly Cost (USD)(USD) | $39/month | $27/month | |
| Available App Integrations(count) | 8,000+ apps | 400+ apps | |
| Multi-Channel Selling Integration(channels) | 100+ sales channels (Amazon, Facebook, TikTok, eBay, etc.) | Limited to Facebook & Instagram | |
| Web Market Share | ~3% | ~3% | |
| Template Count(templates) | 2,000+ | 2,000+ | |
| Basic Plan Price (Annual)(USD/month) | $17/month | $17/month | |
| Ecommerce Entry Price(USD/month) | $29/month (Core plan) | $29/month (Core plan) | |
| Customization Rating(score /5) | 3.5/5 | 3.5/5 | |
| Ease of Use Rating(1-5 scale) | 4.5/5 | 4.5/5 | |
| Plugin/Extension Ecosystem(count) | 250+ apps | 250+ apps | |
| SEO Capabilities Rating(score /5) | 3.5/5 | 3.5/5 | |
| Ecommerce Transaction Fee(%) | 3.3% | 3.3% | |
| Monthly Starting Price(USD) | $16/month | $16/month | |
| Professional Plan Price(USD) | $27/month (Business Basic) | $27/month (Business Basic) | |
| Average Time to Launch(weeks) | 3-7 days | 3-7 days | |
| Business Plan Price(USD) | $39/month (advanced e-commerce) | $39/month (advanced e-commerce) | |
| Template Library Size(templates) | 500+ templates | 500+ templates | |
| Available Pricing Tiers(count) | 5 plans | 5 plans | |
| Starting Monthly Price (Year 1)(USD) | $14/month | $14/month | |
| Renewal Price After First Year(USD) | $27/month | $27/month | |
| Number of Templates(templates) | 900+ | 900+ | |
| Entry-Level Monthly Cost(USD) | $16/month (annual billing) | $16/month (annual billing) | |
| .com Domain First Year(USD) | $14.95 | $14.95 | |
| Website Templates Available(count) | 900+ | 900+ | |
| Customer Support Response Time(hours) | Immediate (chat/phone 24/7) | Immediate (chat/phone 24/7) | |
| Minimum Monthly Cost(USD) | $27 (Business plan) | $27 (Business plan) | |
| Setup Time (No-Code Path)(hours) | 0.5-1 hour | 0.5-1 hour | |
| Available Extensions/Integrations(count) | 300+ Wix Apps | 300+ Wix Apps | |
| Annual Cost at $100K Revenue(USD) | $324 (plans) + $2,900 (fees) | $324 (plans) + $2,900 (fees) | |
| Base Monthly Price (Lowest Paid Tier)(USD) | $14/month (Basic) | $14/month (Basic) | |
| Integrated Apps & Integrations(count) | 250+ app market integrations | 250+ app market integrations | |
| User Satisfaction Rating(out of 5) | 4.4/5 stars | 4.4/5 stars | |
| Monthly Cost (Entry-Level Plan)(USD) | $17 | $17 | |
| Total Plugins/Apps Available(count) | 500+ | 500+ | |
| Average Page Load Time(seconds) | 3.2 | 3.2 | |
| Monthly Cost (Basic Tier)(USD) | $16/month | $16/month | |
| 3-Year Total Cost Ownership(USD) | $576-3,564 | $576-3,564 | |
| Available Themes/Templates(count) | 900+ Wix-designed | 900+ Wix-designed | |
| Average Website Speed (Page Load)(seconds) | 2.5-3.5 seconds | 2.5-3.5 seconds |
Sourced from publicly available data ·
Key Differences
7 attributes compared head-to-head
S
3ShopifyEvenly matched1 tie
W
3WixShopify
Attribute
Wix
- E-commerce and online selling(winner)Primary FocusWebsite building with e-commerce add-on
- $39/month (Basic plan)Starting Monthly Cost$27/month (Business Basic plan)(winner)
- 8,000+ apps in App Store(winner)Built-in Apps/Extensions400+ apps in App Market
- 2.9% + 30¢ per transactionTransaction Fees2.7% + 30¢ per transaction (with Wix Payments)(winner)
- Unlimited productsMaximum Product ListingsUnlimited products
- Full REST and GraphQL APIs available(winner)API AccessLimited API access, no GraphQL
- Moderate - requires some setupEase of Use (Learning Curve)Beginner-friendly drag-and-drop(winner)
- Primary Focus
Shopify
E-commerce and online selling(winner)
Wix
Website building with e-commerce add-on
- Starting Monthly Cost
Shopify
$39/month (Basic plan)
Wix
$27/month (Business Basic plan)(winner)
- Built-in Apps/Extensions
Shopify
8,000+ apps in App Store(winner)
Wix
400+ apps in App Market
- Transaction Fees
Shopify
2.9% + 30¢ per transaction
Wix
2.7% + 30¢ per transaction (with Wix Payments)(winner)
- Maximum Product Listings
Shopify
Unlimited products
Wix
Unlimited products
- API Access
Shopify
Full REST and GraphQL APIs available(winner)
Wix
Limited API access, no GraphQL
- Ease of Use (Learning Curve)
Shopify
Moderate - requires some setup
Wix
Beginner-friendly drag-and-drop(winner)
Full Comparison
| Attribute | Shopify | Wix |
|---|---|---|
| Active Stores | 4.6 Million+ | — |
| Web Market Share | ~3% | — |
| Global Market Share(%) | 27%(winner) | 2.5-3% of all websites |
| Market Share(%) | ~30% of all online stores | — |
| Market Share (2026)(%) | 28% | — |
| Platform Transaction Fees(%) | 2.0% (third-party gateways) / 0% (Shopify Payments) | — |
| Starting Monthly Price(USD) | $29 | $17(winner) |
| Top Tier Plan Price(USD/month) | $399 | — |
| Annual Cost (Base Plan)(USD/year) | $468 | — |
| Per-Transaction Commission(%) | 0% | — |
Show 40 more attributesTransaction Processing Fee(percent) 0% (on Shopify Payments) 0% (on Wix Payments) Transaction Fee Rate(percentage + fixed fee) 3.89% 2.9% + $0.30 Monthly Costs at 100 Sales ($50/item)(USD) $214 — Base Monthly Subscription (Starter Plan)(USD) $29 — Listing Renewal Fee(USD per listing) Included in subscription — Payment Processing Fee(%) $0.30 — Monthly Base Cost(USD) $29-$399 — Transaction Fee Percentage(%) 2.9% — Free Plan Cost(USD) $5 (Starter plan minimum) — Starting Price(USD/month) $5 (Starter Plan) $120-216 (all-in-one) Monthly Base Cost (Starter Plan)(USD) $5-39 (all-inclusive) — Maximum Plan Cost(USD/month) $2,300+ (Shopify Plus enterprise) — Mid-Tier Plan Cost(USD/month) $105 (Shopify Plan) — Enterprise Plan Cost(USD/month) $2,300+ (Shopify Plus) — Starting Monthly Cost(USD) $39 $27/month Transaction Fees(%) 2.9% + $0.30 per transaction — Annual Cost (100K Revenue)(USD) $468 + transaction fees ($2,900) — Base Monthly Cost(USD) $39/month (Basic plan) — Transaction Fees (Standard)(%+fixed) 2.9% + $0.30 — Transaction Fees (Basic Plan)(%) 2.9% + $0.30 — Starting Monthly Cost (USD)(USD) $39/month $27/month Transaction Fees (Payment Processing)(%) 2.9% + $0.30 per transaction 2.7% + $0.30 per transaction Basic Plan Price (Annual)(USD/month) $17/month — Free Plan Option Available with limitations — Monthly Starting Price(USD) $16/month — Professional Plan Price(USD) $27/month (Business Basic) — Business Plan Price(USD) $39/month (advanced e-commerce) — Number of Pricing Tiers(plans) 5 plans — Available Pricing Tiers(count) 5 plans — Starting Monthly Price (Year 1)(USD) $14/month — Renewal Price After First Year(USD) $27/month — Entry-Level Monthly Cost(USD) $16/month (annual billing) — .com Domain First Year(USD) $14.95 — Minimum Monthly Cost(USD) $27 (Business plan) — Hosting Included(boolean) Yes (included in all plans) — Base Monthly Price (Lowest Paid Tier)(USD) $14/month (Basic) — Free Plan(boolean) Yes (with branding) — Monthly Cost (Entry-Level Plan)(USD) $17 — Monthly Cost (Basic Tier)(USD) $16/month — 3-Year Total Cost Ownership(USD) $576-3,564 — | ||
| Available Apps/Plugins(count) | 13,000+ | — |
| Available Templates(count) | ~300 (optimized for sales) | 900+ templates(winner) |
| Available Apps & Integrations(count) | 6,000+ apps | — |
| Native App Integrations(apps) | 6,800 verified apps | — |
| Average Conversion Rate (Desktop)(%) | 1.4% | — |
| Average Conversion Rate (Mobile)(%) | 1.2% | — |
| Checkout Conversion Rate(%) | 3.2-3.5% | — |
| Mobile Responsiveness | Mobile-optimized by default | — |
| Average Page Load Time(seconds) | 3.2 | — |
Show 1 more attributeAverage Website Speed (Page Load)(seconds) 2.5-3.5 seconds — | ||
| Hosting Model | Fully Managed SaaS | — |
| API Capabilities | Full REST & GraphQL APIs | Limited REST API only |
| AI/Automation Optimization | Native AI-driven commerce agents built-in | — |
| New Features (Feb-Mar 2026)(features) | Ongoing regular updates | — |
| Data Portability(complexity rating) | Limited export; difficult migration | Difficult to export, vendor lock-in |
| Data Portability / Export(ease rating) | Limited/difficult to export | — |
| Design Templates Available(count) | 200+ templates | 900+ templates(winner) |
| Number of Templates(templates) | 900+ | — |
| Website Templates Available(count) | 900+ | — |
| Mobile Editor Available | Full-featured mobile editor | — |
| App Integrations(count) | 8,000+ | — |
| Support Channels(channels) | Phone, Email & Chat | — |
| 24/7 Customer Support | Yes, chat and email | — |
| Customer Support Response Time(hours) | Immediate (chat/phone 24/7) | — |
| Enterprise Plan Available(boolean) | Yes ($2,300+/month) | — |
| Product Variant Limit(variants) | Unlimited | — |
| Payment Methods Supported(count) | 100+ | — |
| Supported Sales Channels(count) | 10+ (online store, POS, social, marketplace, B2B, wholesale) | — |
| Inventory Locations Support(locations) | Unlimited with advanced sync | — |
Show 23 more attributesBuilt-in Features Included(features) Hosting, SSL, domain, support included — Multi-Store Support(stores) Separate subscriptions required — Available Plugins/Apps(count) 8,500+ ~300 Customization Flexibility(percentage) 6 (Liquid templating limits) — Product Limit(products) Unlimited (pricing tier independent) — Customization Depth (Code Access)(null) Theme/app API limited (Liquid template language) — Product Upload Limit(products) Unlimited — Native Multi-Vendor Support No (requires apps) — Advanced SEO Tools (Built-in) Limited (basic automation) — Available App Integrations(count) 8,000+ apps 400+ apps Product Listings Limit(count) Unlimited Unlimited Multi-Channel Selling Integration(channels) 100+ sales channels (Amazon, Facebook, TikTok, eBay, etc.) Limited to Facebook & Instagram Free SSL Certificate & Hosting Included in all plans Included in all plans Customization Rating(score /5) 3.5/5 — SEO Capabilities Rating(score /5) 3.5/5 — Storage Capacity(GB) Unlimited on most plans — Native Subscription Management Yes, included — API Call Restrictions Restrictive — eCommerce Features Depth Basic (Advanced at $39+) — E-commerce Capabilities Advanced with automated tax, shipping, inventory — SEO and Marketing Tools Advanced SEO, analytics, and integrations — Built-in Payment Processing Yes (Stripe, PayPal, Square integrated) — Available Extensions/Integrations(count) 300+ Wix Apps — | ||
| Accessible Customer Base(millions) | 0 (self-driven) | — |
| Setup Time to First Sale(weeks) | 1-3 days | — |
| Brand Control Score(scale 1-10) | 9-10 (full) | — |
| App/Integration Ecosystem(apps) | 4,600+ | — |
| Annual Account Suspension Risk(%) | ~0.01% | — |
| Platform Uptime SLA(percent) | 99.99% | — |
| Uptime SLA Guarantee(%) | 99.99% | — |
| Typical Seller Monthly Revenue Threshold(USD) | $5,000+ (lower barrier) | — |
| Product Variation Limit(variations per SKU) | 2,000+(winner) | ~100 |
| Multi-Currency Support(currencies) | 200+(winner) | 135+ |
| Design Customization Entry Point(coding knowledge required) | Advanced (Liquid code access) | Beginner (Visual drag-drop) |
| Initial Setup Time(hours) | Hours to 1 day(winner) | 0.5-1 hour |
| Setup Time(minutes) | 30-60 minutes | 0.5-2 hours(winner) |
| Setup Time to Launch(hours) | 1-4 hours | 0.5-1(winner) |
| Setup Time (No-Code)(hours) | 1-2 hours to launch | — |
Show 3 more attributesAverage Setup Time(days) 2-3 days — Setup Time (No-Code Path)(hours) 0.5-1 hour — Required Technical Knowledge(skill level) Beginner (no coding needed) — | ||
| Recommended Maximum Annual Revenue(USD) | Unlimited(winner) | $100,000+ |
| Product Listing Limits(count) | Unlimited products | — |
| Maximum Monthly GMV (Entry Plan)(USD) | No stated limit | — |
| Maximum Products(count) | Unlimited | — |
| Sales Breakeven Point(USD/month) | $1,350 | — |
| Monthly Active Buyers (Marketplace Access)(millions) | Self-driven traffic | — |
| Commission Fee (Per Transaction)(%) | 2.9% + $0.30 | — |
| Built-in Customer Base(millions) | Zero (must generate own traffic) | — |
| Average Time to First Sale(days) | 30-90 days (with marketing) | — |
| Average Time to Launch(weeks) | 3-7 days | — |
| Brand Customization Level(scale 1-10) | Complete (10/10) | — |
| Customer Data Access(percentage) | 100% direct access to customer emails and data | — |
| Setup Time to Live Store(days) | 7-14 days | — |
| Built-in Enterprise Features | Moderate; app-dependent for advanced needs | — |
| Plugin/Extension Ecosystem(count) | 250+ apps | — |
| Integrated Apps & Integrations(count) | 250+ app market integrations | — |
| API Control & Headless Capability | Good GraphQL API; limited headless options | — |
| Store Design Flexibility(scale 1-10) | Extensive (9/10) | — |
| Design Customization Level(scale 1-10) | High freedom with drag-and-drop | — |
| Total Plugins/Apps Available(count) | 500+ | — |
| Available Themes/Templates(count) | 900+ Wix-designed | — |
| Ideal Business Size(GMV) | $0-20M GMV (optimal fit) | — |
| Implementation Complexity | Low; point-and-click setup | — |
| Annual Marketplace Visitors(billions) | Self-generated | — |
| Available Apps/Extensions(count) | 10,000+ | — |
| Third-party App Integrations(apps) | 6000+ | — |
| App Ecosystem Size(apps) | ~8,000+ apps | — |
| Suitable Product Categories(primary focus) | All product types | — |
| Developer Cost (Hourly)(USD/hour) | $100-150 (optional) | — |
| Transaction Fee (Standard)(percentage + fixed) | 2.7% + $0.30 | — |
| Payment Gateway Options(number) | 100+ official integrations(winner) | 50+ gateways |
| Free Physical Items Limit(items/month) | None (paid plans only) | — |
| Security Management(responsibility level) | Shopify manages all compliance | — |
| PCI DSS Compliance Built-in(null) | Level 1 (fully managed) | — |
| Free SSL Certificate | Yes | — |
| SSL/HTTPS Security(boolean) | Yes (all plans) | — |
| Template Count(templates) | 2,000+ | — |
| Template Design Quality | Functional, highly customizable | — |
| Ecommerce Entry Price(USD/month) | $29/month (Core plan) | — |
| Transaction Fee Structure | Higher fees | — |
| Marketing Tools Integration | Built-in social media and SEO tools | — |
| Built-in Social Media Tools | Yes, native tools | — |
| Ease of Use Rating(1-5 scale) | 4.5/5 | — |
| User Interface Complexity(learning hours (estimate)) | Very intuitive, drag-and-drop | — |
| User Experience Level | Moderate; requires learning curve | — |
| Current Version | Wix Studio with AI tools | — |
| Hosting Management(type) | Fully managed (included) | — |
| Ecommerce Transaction Fee(%) | 3.3% | — |
| POS System Included | Yes, built-in | — |
| Omnichannel Selling Support | Yes, included | — |
| AI Website Builder | Advanced (Aria, greater variety) | — |
| AI-Assisted Features (2025-2026) | Basic AI copywriting and simple design suggestions | — |
| CMS Scalability | Basic; supports 100s of pages effectively | — |
| Custom Code Access | Limited custom code in specific areas only | — |
| Built-in Hosting & SSL | Integrated with reliable uptime; basic SEO controls | — |
| Template Library Size(templates) | 500+ templates | — |
| Recommended Merchant Size | Micro to small business | — |
| E-commerce Inventory Management | Advanced: SKU tracking, stock alerts, variants | — |
| Abandoned Cart Recovery | Included with e-commerce plans | — |
| E-commerce Product Limit(products) | Unlimited (Wix Stores) | — |
| Built-in AI Tools | AI Writer, design suggestions, image optimization | — |
| E-Commerce Product Limit (Basic Plan)(products) | Unlimited | — |
| Annual Cost at $100K Revenue(USD) | $324 (plans) + $2,900 (fees) | — |
| E-commerce Transaction Fees(percent + fixed) | 2.9% + $0.30 | — |
| Email Marketing Included(boolean) | Limited (plans $27+/month) | — |
| User Satisfaction Rating(out of 5) | 4.4/5 stars | — |
| SEO Control Level(control rating) | Basic (limited control) | — |
SShopify
WWix
Active Stores
4.6 Million+
—
Web Market Share
~3%
—
Global Market Share(%)
27%
2.5-3% of all websites
Market Share(%)
~30% of all online stores
—
Market Share (2026)(%)
28%
—
Platform Transaction Fees(%)
2.0% (third-party gateways) / 0% (Shopify Payments)
—
Starting Monthly Price(USD)
$29
$17
Top Tier Plan Price(USD/month)
$399
—
Annual Cost (Base Plan)(USD/year)
$468
—
Per-Transaction Commission(%)
0%
—
Show 40 more attributes
Transaction Processing Fee(percent)
0% (on Shopify Payments)
0% (on Wix Payments)
Transaction Fee Rate(percentage + fixed fee)
3.89%
2.9% + $0.30
Monthly Costs at 100 Sales ($50/item)(USD)
$214
—
Base Monthly Subscription (Starter Plan)(USD)
$29
—
Listing Renewal Fee(USD per listing)
Included in subscription
—
Payment Processing Fee(%)
$0.30
—
Monthly Base Cost(USD)
$29-$399
—
Transaction Fee Percentage(%)
2.9%
—
Free Plan Cost(USD)
$5 (Starter plan minimum)
—
Starting Price(USD/month)
$5 (Starter Plan)
$120-216 (all-in-one)
Monthly Base Cost (Starter Plan)(USD)
$5-39 (all-inclusive)
—
Maximum Plan Cost(USD/month)
$2,300+ (Shopify Plus enterprise)
—
Mid-Tier Plan Cost(USD/month)
$105 (Shopify Plan)
—
Enterprise Plan Cost(USD/month)
$2,300+ (Shopify Plus)
—
Starting Monthly Cost(USD)
$39
$27/month
Transaction Fees(%)
2.9% + $0.30 per transaction
—
Annual Cost (100K Revenue)(USD)
$468 + transaction fees ($2,900)
—
Base Monthly Cost(USD)
$39/month (Basic plan)
—
Transaction Fees (Standard)(%+fixed)
2.9% + $0.30
—
Transaction Fees (Basic Plan)(%)
2.9% + $0.30
—
Starting Monthly Cost (USD)(USD)
$39/month
$27/month
Transaction Fees (Payment Processing)(%)
2.9% + $0.30 per transaction
2.7% + $0.30 per transaction
Basic Plan Price (Annual)(USD/month)
$17/month
—
Free Plan Option
Available with limitations
—
Monthly Starting Price(USD)
$16/month
—
Professional Plan Price(USD)
$27/month (Business Basic)
—
Business Plan Price(USD)
$39/month (advanced e-commerce)
—
Number of Pricing Tiers(plans)
5 plans
—
Available Pricing Tiers(count)
5 plans
—
Starting Monthly Price (Year 1)(USD)
$14/month
—
Renewal Price After First Year(USD)
$27/month
—
Entry-Level Monthly Cost(USD)
$16/month (annual billing)
—
.com Domain First Year(USD)
$14.95
—
Minimum Monthly Cost(USD)
$27 (Business plan)
—
Hosting Included(boolean)
Yes (included in all plans)
—
Base Monthly Price (Lowest Paid Tier)(USD)
$14/month (Basic)
—
Free Plan(boolean)
Yes (with branding)
—
Monthly Cost (Entry-Level Plan)(USD)
$17
—
Monthly Cost (Basic Tier)(USD)
$16/month
—
3-Year Total Cost Ownership(USD)
$576-3,564
—
Available Apps/Plugins(count)
13,000+
—
Available Templates(count)
~300 (optimized for sales)
900+ templates
Available Apps & Integrations(count)
6,000+ apps
—
Native App Integrations(apps)
6,800 verified apps
—
Average Conversion Rate (Desktop)(%)
1.4%
—
Average Conversion Rate (Mobile)(%)
1.2%
—
Checkout Conversion Rate(%)
3.2-3.5%
—
Mobile Responsiveness
Mobile-optimized by default
—
Average Page Load Time(seconds)
3.2
—
Show 1 more attribute
Average Website Speed (Page Load)(seconds)
2.5-3.5 seconds
—
Hosting Model
Fully Managed SaaS
—
API Capabilities
Full REST & GraphQL APIs
Limited REST API only
AI/Automation Optimization
Native AI-driven commerce agents built-in
—
New Features (Feb-Mar 2026)(features)
Ongoing regular updates
—
Data Portability(complexity rating)
Limited export; difficult migration
Difficult to export, vendor lock-in
Data Portability / Export(ease rating)
Limited/difficult to export
—
Design Templates Available(count)
200+ templates
900+ templates
Number of Templates(templates)
900+
—
Website Templates Available(count)
900+
—
Mobile Editor Available
Full-featured mobile editor
—
App Integrations(count)
8,000+
—
Support Channels(channels)
Phone, Email & Chat
—
24/7 Customer Support
Yes, chat and email
—
Customer Support Response Time(hours)
Immediate (chat/phone 24/7)
—
Enterprise Plan Available(boolean)
Yes ($2,300+/month)
—
Product Variant Limit(variants)
Unlimited
—
Payment Methods Supported(count)
100+
—
Supported Sales Channels(count)
10+ (online store, POS, social, marketplace, B2B, wholesale)
—
Inventory Locations Support(locations)
Unlimited with advanced sync
—
Show 23 more attributes
Built-in Features Included(features)
Hosting, SSL, domain, support included
—
Multi-Store Support(stores)
Separate subscriptions required
—
Available Plugins/Apps(count)
8,500+
~300
Customization Flexibility(percentage)
6 (Liquid templating limits)
—
Product Limit(products)
Unlimited (pricing tier independent)
—
Customization Depth (Code Access)(null)
Theme/app API limited (Liquid template language)
—
Product Upload Limit(products)
Unlimited
—
Native Multi-Vendor Support
No (requires apps)
—
Advanced SEO Tools (Built-in)
Limited (basic automation)
—
Available App Integrations(count)
8,000+ apps
400+ apps
Product Listings Limit(count)
Unlimited
Unlimited
Multi-Channel Selling Integration(channels)
100+ sales channels (Amazon, Facebook, TikTok, eBay, etc.)
Limited to Facebook & Instagram
Free SSL Certificate & Hosting
Included in all plans
Included in all plans
Customization Rating(score /5)
3.5/5
—
SEO Capabilities Rating(score /5)
3.5/5
—
Storage Capacity(GB)
Unlimited on most plans
—
Native Subscription Management
Yes, included
—
API Call Restrictions
Restrictive
—
eCommerce Features Depth
Basic (Advanced at $39+)
—
E-commerce Capabilities
Advanced with automated tax, shipping, inventory
—
SEO and Marketing Tools
Advanced SEO, analytics, and integrations
—
Built-in Payment Processing
Yes (Stripe, PayPal, Square integrated)
—
Available Extensions/Integrations(count)
300+ Wix Apps
—
Accessible Customer Base(millions)
0 (self-driven)
—
Setup Time to First Sale(weeks)
1-3 days
—
Brand Control Score(scale 1-10)
9-10 (full)
—
App/Integration Ecosystem(apps)
4,600+
—
Annual Account Suspension Risk(%)
~0.01%
—
Platform Uptime SLA(percent)
99.99%
—
Uptime SLA Guarantee(%)
99.99%
—
Typical Seller Monthly Revenue Threshold(USD)
$5,000+ (lower barrier)
—
Product Variation Limit(variations per SKU)
2,000+
~100
Multi-Currency Support(currencies)
200+
135+
Design Customization Entry Point(coding knowledge required)
Advanced (Liquid code access)
Beginner (Visual drag-drop)
Initial Setup Time(hours)
Hours to 1 day
0.5-1 hour
Setup Time(minutes)
30-60 minutes
0.5-2 hours
Setup Time to Launch(hours)
1-4 hours
0.5-1
Setup Time (No-Code)(hours)
1-2 hours to launch
—
Show 3 more attributes
Average Setup Time(days)
2-3 days
—
Setup Time (No-Code Path)(hours)
0.5-1 hour
—
Required Technical Knowledge(skill level)
Beginner (no coding needed)
—
Recommended Maximum Annual Revenue(USD)
Unlimited
$100,000+
Product Listing Limits(count)
Unlimited products
—
Maximum Monthly GMV (Entry Plan)(USD)
No stated limit
—
Maximum Products(count)
Unlimited
—
Sales Breakeven Point(USD/month)
$1,350
—
Monthly Active Buyers (Marketplace Access)(millions)
Self-driven traffic
—
Commission Fee (Per Transaction)(%)
2.9% + $0.30
—
Built-in Customer Base(millions)
Zero (must generate own traffic)
—
Average Time to First Sale(days)
30-90 days (with marketing)
—
Average Time to Launch(weeks)
3-7 days
—
Brand Customization Level(scale 1-10)
Complete (10/10)
—
Customer Data Access(percentage)
100% direct access to customer emails and data
—
Setup Time to Live Store(days)
7-14 days
—
Built-in Enterprise Features
Moderate; app-dependent for advanced needs
—
Plugin/Extension Ecosystem(count)
250+ apps
—
Integrated Apps & Integrations(count)
250+ app market integrations
—
API Control & Headless Capability
Good GraphQL API; limited headless options
—
Store Design Flexibility(scale 1-10)
Extensive (9/10)
—
Design Customization Level(scale 1-10)
High freedom with drag-and-drop
—
Total Plugins/Apps Available(count)
500+
—
Available Themes/Templates(count)
900+ Wix-designed
—
Ideal Business Size(GMV)
$0-20M GMV (optimal fit)
—
Implementation Complexity
Low; point-and-click setup
—
Annual Marketplace Visitors(billions)
Self-generated
—
Available Apps/Extensions(count)
10,000+
—
Third-party App Integrations(apps)
6000+
—
App Ecosystem Size(apps)
~8,000+ apps
—
Suitable Product Categories(primary focus)
All product types
—
Developer Cost (Hourly)(USD/hour)
$100-150 (optional)
—
Transaction Fee (Standard)(percentage + fixed)
2.7% + $0.30
—
Payment Gateway Options(number)
100+ official integrations
50+ gateways
Free Physical Items Limit(items/month)
None (paid plans only)
—
Security Management(responsibility level)
Shopify manages all compliance
—
PCI DSS Compliance Built-in(null)
Level 1 (fully managed)
—
Free SSL Certificate
Yes
—
SSL/HTTPS Security(boolean)
Yes (all plans)
—
Template Count(templates)
2,000+
—
Template Design Quality
Functional, highly customizable
—
Ecommerce Entry Price(USD/month)
$29/month (Core plan)
—
Transaction Fee Structure
Higher fees
—
Marketing Tools Integration
Built-in social media and SEO tools
—
Built-in Social Media Tools
Yes, native tools
—
Ease of Use Rating(1-5 scale)
4.5/5
—
User Interface Complexity(learning hours (estimate))
Very intuitive, drag-and-drop
—
User Experience Level
Moderate; requires learning curve
—
Current Version
Wix Studio with AI tools
—
Hosting Management(type)
Fully managed (included)
—
Ecommerce Transaction Fee(%)
3.3%
—
POS System Included
Yes, built-in
—
Omnichannel Selling Support
Yes, included
—
AI Website Builder
Advanced (Aria, greater variety)
—
AI-Assisted Features (2025-2026)
Basic AI copywriting and simple design suggestions
—
CMS Scalability
Basic; supports 100s of pages effectively
—
Custom Code Access
Limited custom code in specific areas only
—
Built-in Hosting & SSL
Integrated with reliable uptime; basic SEO controls
—
Template Library Size(templates)
500+ templates
—
Recommended Merchant Size
Micro to small business
—
E-commerce Inventory Management
Advanced: SKU tracking, stock alerts, variants
—
Abandoned Cart Recovery
Included with e-commerce plans
—
E-commerce Product Limit(products)
Unlimited (Wix Stores)
—
Built-in AI Tools
AI Writer, design suggestions, image optimization
—
E-Commerce Product Limit (Basic Plan)(products)
Unlimited
—
Annual Cost at $100K Revenue(USD)
$324 (plans) + $2,900 (fees)
—
E-commerce Transaction Fees(percent + fixed)
2.9% + $0.30
—
Email Marketing Included(boolean)
Limited (plans $27+/month)
—
User Satisfaction Rating(out of 5)
4.4/5 stars
—
SEO Control Level(control rating)
Basic (limited control)
—
Pros & Cons
10 pros·5 cons across both
S
W
S
Shopify
+5-2
Pros
- 8,000+ integrations via App Store enabling inventory, CRM, and multi-channel selling
- Unlimited product listings and bandwidth on all plans
- Full REST and GraphQL APIs for custom development and automation
- Multi-channel selling: sync inventory across Amazon, Facebook, TikTok, and 100+ channels
- Advanced reporting with real-time analytics dashboard and custom report builder
Cons
- Higher base cost starting at $39/month vs Wix's $27/month
- Steeper learning curve for non-technical users compared to Wix's drag-and-drop builder
W
Wix
+5-3
Pros
- Intuitive drag-and-drop editor with 900+ professionally designed templates
- Lower starting price at $27/month for Business Basic plan with store features
- Slightly lower transaction fees (2.7% + 30¢ vs Shopify's 2.9% + 30¢)
- Built-in SEO tools and mobile optimization included in all plans
- Free SSL certificate and hosting included in all subscription tiers
Cons
- Limited to 400 apps/integrations vs Shopify's 8,000+, restricting automation possibilities
- No GraphQL API and restricted REST API access limits custom development capabilities
- Less suitable for inventory-heavy businesses or multi-channel selling scenarios
Frequently Asked Questions
5 questions
Wix has lower upfront costs at $27/month vs Shopify's $39/month, but the gap narrows when you factor in app costs. Shopify's 8,000 apps (many free) often reduce the need for external paid services, while Wix's limited 400 apps may require more paid add-ons. For stores processing $10,000/month in sales, transaction fee differences save Wix customers approximately $24/month, but Shopify's superior tools often reduce operational costs through automation.
Resources & Learn More
Curated sources to dive deeper
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