software
Wix vs BigCommerce: Complete Platform Comparison 2026
Wix is a website builder with eCommerce capabilities starting at $17/month, ideal for small businesses and creators prioritizing design accessibility. BigCommerce is a dedicated eCommerce platform starting at $29.95/month, engineered for merchants requiring advanced selling features and scalability.
W
Wix
All-in-one website builder with drag-and-drop editor and e-commerce
Freelancers, service providers, small businesses, and creators who need a professional website with basic online selling capabilities
Score63%
VS
B
BigCommerce
Enterprise-grade dedicated e-commerce platform for scaling online retail stores.
Growing eCommerce businesses, multi-channel sellers, and enterprises requiring advanced features, scalability, and custom integrations
Score63%
Quick Answer
AI SummaryWix is a website builder with eCommerce capabilities starting at $17/month, ideal for small businesses and creators prioritizing design accessibility. BigCommerce is a dedicated eCommerce platform starting at $29.95/month, engineered for merchants requiring advanced selling features and scalability.
Our Verdict
AI-assistedBigCommerce is the superior choice for serious eCommerce merchants who prioritize advanced selling tools, scalability, and API flexibility. Wix excels for small businesses, service providers, and creators seeking an affordable, beautiful website with basic online selling capabilities. Your choice depends on whether you need a website builder with eCommerce features or a purpose-built eCommerce platform.
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W
Wix
10/10
BigCommerce
5/10
B
W
Choose Wix if
Best pickFreelancers, service providers, small businesses, and creators who need a professional website with basic online selling capabilities
B
Choose BigCommerce if
Growing eCommerce businesses, multi-channel sellers, and enterprises requiring advanced features, scalability, and custom integrations
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Key Differences at a Glance
- Primary Purpose:✓ BigCommerce wins(Dedicated eCommerce platform vs Website builder with eCommerce add-ons)
- Starting Price:✓ Wix wins($17/month vs $29.95/month)
- Native Subscription Features:✓ Wix wins(Built-in subscription management vs Limited native subscriptions)
Key Facts & Figures
98 numeric metrics compared
| Metric | Wix | BigCommerce | Ratio |
|---|---|---|---|
| Web Market Share | ~3% | — | — |
| Template Count(templates) | 2,000+ | — | — |
| Basic Plan Price (Annual)(USD/month) | $17/month | — | — |
| Ecommerce Entry Price(USD/month) | $29/month (Core plan) | — | — |
| Customization Rating(score /5) | 3.5/5 | — | — |
| Ease of Use Rating(1-5 scale) | 4.5/5 | — | — |
| Plugin/Extension Ecosystem(count) | 250+ apps | — | — |
| Starting Price(USD/month) | $120-216 (all-in-one) | — | — |
| SEO Capabilities Rating(score /5) | 3.5/5 | — | — |
| Ecommerce Transaction Fee(%) | 3.3% | — | — |
| Starting Monthly Cost(USD) | $27/month | $29/month | |
| Product Variation Limit(variations per SKU) | ~100 | — | — |
| Payment Gateway Options(number) | 50+ gateways | — | — |
| Transaction Processing Fee(percent) | 0% (on Wix Payments) | — | — |
| Recommended Maximum Annual Revenue(USD) | $100,000+ | — | — |
| Monthly Starting Price(USD) | $6.48/month | $29.95 | |
| Professional Plan Price(USD) | $27/month (Business Basic) | — | — |
| Average Time to Launch(weeks) | 3-7 days | — | — |
| Business Plan Price(USD) | $39/month (advanced e-commerce) | — | — |
| Template Library Size(templates) | 1000+ | — | — |
| Starting Monthly Price(USD) | $14/month | $29.95 | |
| Available Pricing Tiers(count) | 5 plans | — | — |
| Starting Monthly Price (Year 1)(USD) | $14/month | — | — |
| Renewal Price After First Year(USD) | $27/month | — | — |
| Number of Templates(templates) | 900+ | — | — |
| Entry-Level Monthly Cost(USD) | $16/month (annual billing) | — | — |
| .com Domain First Year(USD) | $14.95 | — | — |
| Website Templates Available(count) | 900+ | — | — |
| Customer Support Response Time(hours) | 2-4 hours (premium) | — | — |
| Transaction Fee Rate(percentage + fixed fee) | 2.9% + $0.30 | — | — |
| Minimum Monthly Cost(USD) | $27 (Business plan) | — | — |
| Setup Time (No-Code Path)(hours) | 0.5-1 hour | — | — |
| Available Extensions/Integrations(count) | 300+ Wix Apps | — | — |
| Annual Cost at $100K Revenue(USD) | $324 (plans) + $2,900 (fees) | — | — |
| Base Monthly Price (Lowest Paid Tier)(USD) | $14/month (Basic) | — | — |
| Available Templates(count) | 800+ | 100+ | |
| Integrated Apps & Integrations(count) | 250+ app market integrations | — | — |
| User Satisfaction Rating(out of 5) | 4.4/5 stars | 4.3/5 stars | |
| Monthly Cost (Entry-Level Plan)(USD) | $17 | — | — |
| Total Plugins/Apps Available(count) | 500+ | — | — |
| Average Page Load Time(milliseconds) | 3.2s | — | — |
| Setup Time to Launch(days) | 0.5-1 | — | — |
| Global Market Share(%) | 2.5-3% of all websites | — | — |
| Initial Setup Time(hours) | 0.5-1 hour | — | — |
| Monthly Cost (Basic Tier)(USD) | $16/month | — | — |
| 3-Year Total Cost Ownership(USD) | $576-3,564 | — | — |
| Available Themes/Templates(count) | 900+ Wix-designed | — | — |
| Average Website Speed (Page Load)(seconds) | 2.5-3.5 seconds | — | — |
| Starting Monthly Cost (USD)(USD) | $27/month | — | — |
| Multi-Channel Selling Integration(channels) | Limited to Facebook & Instagram | — | — |
| Design Templates Available(count) | 900+ templates | — | — |
| Starting Monthly Price (Annual Billing)(USD/month) | $13.50/month | — | — |
| Integrated App Ecosystem(count) | ~1,500 apps in App Market | — | — |
| Mobile Responsiveness Score(out of 100) | 92/100 | — | — |
| Annual Plan Discount(percent) | Up to 45% off | — | — |
| Monthly Cost (Base Plan)(USD) | $14 | — | — |
| Monthly Cost (Pro Plan)(USD) | $27 | — | — |
| Time to Launch (Non-Technical User)(days) | 2-5 days | — | — |
| Free Custom Domain Duration(years) | 1 year included | — | — |
| Available App Integrations(count) | 500+ in App Market | — | — |
| Free Plan Storage(GB) | 3 GB | — | — |
| Built-in Payment Gateway Options(gateways) | 70+ payment providers | — | — |
| Monthly Pricing (Starting)(USD) | $16/month | — | — |
| E-commerce Plan Price(USD) | $27/month | — | — |
| Page Load Speed (Avg)(seconds) | 3.2s | — | — |
| Built-in Payment Gateways(count) | 12+ (Stripe, PayPal, Square, etc.) | — | — |
| Starting Price (Monthly)(USD) | $29.95/month (Standard) | $29.95/month (Standard) | |
| Number of User Reviews Analyzed(reviews) | 2,100+ reviews | 2,100+ reviews | |
| Setup Time to Live Store(days) | 21-45 days | 21-45 days | |
| Available Apps & Integrations(count) | 1,500+ apps | 1,500+ apps | |
| Checkout Conversion Rate(%) | 2.8-3.1% | 2.8-3.1% | |
| Platform Uptime SLA(percent) | 99.95% | 99.95% | |
| Base Monthly Cost(USD) | $29.95-$299.95 | $29.95-$299.95 | |
| Total Cost of Ownership (Year 1)(USD) | $359.40-$3,599.40 | $359.40-$3,599.40 | |
| Product Catalog Limit(Products) | Unlimited (100M+) | Unlimited (100M+) | |
| Payment Gateway Integrations(count) | 100+ | 100+ | |
| Available Extensions/Apps(count) | 600+ apps | 600+ apps | |
| Time to Launch(hours) | 2-4 weeks | 2-4 weeks | |
| Monthly Cost (Small Business)(USD) | $29.95-$299.95 | $29.95-$299.95 | |
| Built-in Features Included(features) | 130+ pre-built | 130+ pre-built | |
| Maximum Product SKUs(SKUs) | 500K+ (tested) | 500K+ (tested) | |
| Average Implementation Cost(USD) | $5,000-$15,000 | $5,000-$15,000 | |
| Time to Go Live(weeks) | 2-4 weeks | 2-4 weeks | |
| API Rate Limits (Standard Plan)(calls per 15 seconds) | 250 calls/15sec | 250 calls/15sec | |
| Native Integrations Available(count) | 650+ apps | 650+ apps | |
| Payment Gateway Support(gateways) | 135+ gateways | 135+ gateways | |
| Transaction Fees(%) | 0% | 0% | |
| Product Limit (Standard Plan)(products) | Unlimited | Unlimited | |
| API Rate Limit(requests/second) | 40,000 | 40,000 | |
| Omnichannel Integration(integrations) | Amazon, eBay, Walmart, Facebook native | Amazon, eBay, Walmart, Facebook native | |
| Lowest Monthly Plan Cost(USD) | $29.95/month | $29.95/month | |
| Transaction Fees (Basic Plan)(%) | 0% | 0% | |
| Average Setup Time(days) | 5-7 days | 5-7 days | |
| App Ecosystem Size(apps) | ~600 apps | ~600 apps | |
| Market Share (2026)(%) | 3.4% | 3.4% | |
| Design Templates(count) | 60 | 60 | |
| Setup Time (Non-technical User)(hours) | 8-12 hours (technical setup) | 8-12 hours (technical setup) | |
| Free Trial Duration(days) | 14 days | 14 days |
Sourced from publicly available data ·
Key Differences
8 attributes compared head-to-head
W
3WixBigCommerce leads
B
5BigCommerceWix
Attribute
BigCommerce
- Website builder with eCommerce add-onsPrimary PurposeDedicated eCommerce platform(winner)
- $17/month(winner)Starting Price$29.95/month
- Built-in subscription management(winner)Native Subscription FeaturesLimited native subscriptions
- Limited; requires Business plan ($39+)Advanced eCommerce FeaturesComprehensive; included in all plans(winner)
- Restrictive limits for integrationsAPI Call LimitsGenerous API access and webhooks(winner)
- Limited storage with restrictionsStorage CapacityUnlimited bandwidth and scalability(winner)
- Drag-and-drop; highly intuitive(winner)Design & Customization EaseMore technical; steeper learning curve
- Small to medium businessesBest For ScalingGrowing and enterprise merchants(winner)
- Primary Purpose
Wix
Website builder with eCommerce add-ons
BigCommerce
Dedicated eCommerce platform(winner)
- Starting Price
Wix
$17/month(winner)
BigCommerce
$29.95/month
- Native Subscription Features
Wix
Built-in subscription management(winner)
BigCommerce
Limited native subscriptions
- Advanced eCommerce Features
Wix
Limited; requires Business plan ($39+)
BigCommerce
Comprehensive; included in all plans(winner)
- API Call Limits
Wix
Restrictive limits for integrations
BigCommerce
Generous API access and webhooks(winner)
- Storage Capacity
Wix
Limited storage with restrictions
BigCommerce
Unlimited bandwidth and scalability(winner)
- Design & Customization Ease
Wix
Drag-and-drop; highly intuitive(winner)
BigCommerce
More technical; steeper learning curve
- Best For Scaling
Wix
Small to medium businesses
BigCommerce
Growing and enterprise merchants(winner)
Full Comparison
| Attribute | Wix | BigCommerce |
|---|---|---|
| Web Market Share | ~3% | — |
| Available Plugins/Apps(count) | ~300 | — |
| Customization Rating(score /5) | 3.5/5 | — |
| SEO Capabilities Rating(score /5) | 3.5/5 | — |
| Storage Capacity(GB) | Unlimited on most plans | — |
| Native Subscription Management | Yes, included | Limited |
Show 29 more attributesAPI Call Restrictions Restrictive Generous/Unlimited eCommerce Features Depth Basic (Advanced at $39+) Comprehensive (All plans) E-commerce Capabilities Advanced with automated tax, shipping, inventory — SEO and Marketing Tools Advanced SEO, analytics, and integrations — Built-in Payment Processing Yes (Stripe, PayPal, Square integrated) — Available Extensions/Integrations(count) 300+ Wix Apps — Data Portability(level of freedom) Difficult to export, vendor lock-in — Product Listings Limit(count) Unlimited — Multi-Channel Selling Integration(channels) Limited to Facebook & Instagram — Design Templates Available(count) 900+ templates — Free SSL Certificate & Hosting Included in all plans — Mobile App Editing Full-featured app — Integrated App Ecosystem(count) ~1,500 apps in App Market — Built-in SEO Tools(availability) Extra cost ($8.80/month for SEO Wiz) — Animation Capabilities Template effects, limited custom animations — Product Catalog Limit(Products) Unlimited (100M+) — Payment Gateway Integrations(count) 100+ — Available Extensions/Apps(count) 600+ apps — Built-in Features Included(features) 130+ pre-built — Built-in Product Limit(products) Unlimited — Monthly Transaction Processing Limit (Entry Plan)(transactions) Unlimited — Product Limit (Standard Plan)(products) Unlimited — Native Inventory Management Advanced (multi-location, variants, SKU tracking) — Omnichannel Integration(integrations) Amazon, eBay, Walmart, Facebook native — Product Upload Limit(products) Unlimited — Native Multi-Vendor Support Yes (built-in) — Advanced SEO Tools (Built-in) Yes (301 redirects, structured data, XML control) — Product Limit(products) Unlimited — Multi-Channel Integration(count) Amazon, eBay, Facebook, Instagram, TikTok, Shopify (4+ native) — | ||
| Template Count(templates) | 2,000+ | — |
| Template Design Quality | Functional, highly customizable | — |
| Basic Plan Price (Annual)(USD/month) | $17/month | — |
| Free Plan Option | Available with limitations | — |
| Starting Price(USD/month) | $120-216 (all-in-one) | — |
| Starting Monthly Cost(USD) | $27/month(winner) | $29/month |
| Transaction Processing Fee(percent) | 0% (on Wix Payments) | — |
Show 38 more attributesMonthly Starting Price(USD) $6.48/month $29.95 Professional Plan Price(USD) $27/month (Business Basic) — Business Plan Price(USD) $39/month (advanced e-commerce) — Starting Monthly Price(USD) $14/month $29.95 Number of Pricing Tiers(plans) 5 plans 4 plans Available Pricing Tiers(count) 5 plans — Starting Monthly Price (Year 1)(USD) $14/month — Renewal Price After First Year(USD) $27/month — Entry-Level Monthly Cost(USD) $16/month (annual billing) — .com Domain First Year(USD) $14.95 — Transaction Fee Rate(percentage + fixed fee) 2.9% + $0.30 — Minimum Monthly Cost(USD) $27 (Business plan) — Base Monthly Price (Lowest Paid Tier)(USD) $14/month (Basic) — E-commerce Transaction Fees(percent) 2.9% + $0.30 — Free Plan(boolean) Yes (with branding) — Monthly Cost (Entry-Level Plan)(USD) $17 — Monthly Cost (Basic Tier)(USD) $16/month — 3-Year Total Cost Ownership(USD) $576-3,564 — Starting Monthly Cost (USD)(USD) $27/month — Transaction Fees (Payment Processing)(%) 2.7% + $0.30 per transaction — Starting Monthly Price (Annual Billing)(USD/month) $13.50/month — Free Plan Available Yes (with branding) — E-commerce Transaction Fee(percent + fixed) 2.7% + $0.30 per transaction — Annual Plan Discount(percent) Up to 45% off — Monthly Cost (Base Plan)(USD) $14 — Monthly Cost (Pro Plan)(USD) $27 — Free Custom Domain Duration(years) 1 year included — Monthly Pricing (Starting)(USD) $16/month — E-commerce Plan Price(USD) $27/month — Free Tier Availability(text) Yes, limited features — Starting Price (Monthly)(USD) $29.95/month (Standard) — Base Monthly Cost(USD) $29.95-$299.95 — Total Cost of Ownership (Year 1)(USD) $359.40-$3,599.40 — Monthly Cost (Small Business)(USD) $29.95-$299.95 — Average Implementation Cost(USD) $5,000-$15,000 — Transaction Fees(%) 0% — Lowest Monthly Plan Cost(USD) $29.95/month — Transaction Fees (Basic Plan)(%) 0% — | ||
| Ecommerce Entry Price(USD/month) | $29/month (Core plan) | — |
| Transaction Fee Structure | Higher fees | — |
| Marketing Tools Integration | Built-in social media and SEO tools | — |
| Built-in Social Media Tools | Yes, native tools | — |
| Advanced Promotion Features (2026) | Multi-coupon stacking, promotion banners, bulk coupon management, automation workflows | — |
| Ease of Use Rating(1-5 scale) | 4.5/5 | — |
| User Interface Complexity(learning hours (estimate)) | Very intuitive, drag-and-drop | More technical, steeper curve |
| User Experience Level | Moderate; requires learning curve | — |
| Setup Time (Non-technical User)(hours) | 8-12 hours (technical setup) | — |
| Setup Time(minutes) | 0.5-2 hours(winner) | 1-3 days |
| Design Customization Entry Point(coding knowledge required) | Beginner (Visual drag-drop) | — |
| Setup Time (No-Code Path)(hours) | 0.5-1 hour | — |
| Required Technical Knowledge(skill level) | Beginner (no coding needed) | — |
| Time to Launch (Non-Technical User)(days) | 2-5 days | — |
Show 2 more attributesTime to Launch(hours) 2-4 weeks — Average Setup Time(days) 5-7 days — | ||
| Plugin/Extension Ecosystem(count) | 250+ apps | — |
| Integrated Apps & Integrations(count) | 250+ app market integrations | — |
| Built-in Enterprise Features | Extensive native features included | — |
| Current Version | Wix Studio with AI tools | — |
| Hosting Management(type) | Fully managed (included) | — |
| Ecommerce Transaction Fee(%) | 3.3% | — |
| POS System Included | Yes, built-in | — |
| Omnichannel Selling Support | Yes, included | — |
| AI Website Builder | Advanced (Aria, greater variety) | — |
| AI-Assisted Features (2025-2026) | Basic AI copywriting and simple design suggestions | — |
| Product Variation Limit(variations per SKU) | ~100 | — |
| Payment Gateway Options(number) | 50+ gateways | — |
| Payment Gateway Support(gateways) | 135+ gateways | — |
| Multi-Currency Support(currencies) | 135+ | — |
| Recommended Maximum Annual Revenue(USD) | $100,000+ | — |
| Maximum Monthly GMV (Entry Plan)(USD) | No stated limit | $33,333 |
| Maximum Products(count) | Unlimited | — |
| Maximum Product SKUs(SKUs) | 500K+ (tested) | — |
| Average Time to Launch(weeks) | 3-7 days | — |
| CMS Scalability | Basic; supports 100s of pages effectively | — |
| Custom Code Access | Limited custom code in specific areas only | — |
| Built-in Hosting & SSL | Integrated with reliable uptime; basic SEO controls | — |
| Template Library Size(templates) | 1000+ | — |
| Design Customization Level(scale 1-10) | High freedom with drag-and-drop | — |
| Total Plugins/Apps Available(count) | 500+ | — |
| Available Themes/Templates(count) | 900+ Wix-designed | — |
| API Control & Headless Capability | Superior API access with full headless commerce | — |
| Recommended Merchant Size | Micro to small business | Small to enterprise |
| Number of Templates(templates) | 900+ | — |
| Website Templates Available(count) | 900+ | — |
| Mobile Editor Available | Full-featured mobile editor | — |
| Available Templates(count) | 800+(winner) | 100+ |
| Template Design Quality Rating(qualitative) | Variable quality, requires curation | — |
Show 3 more attributesDrag-and-Drop Editor Flexibility Full-page element positioning (complete freedom) — Design Customization Ease Requires CSS knowledge for advanced customization — Design Templates(count) 60 — | ||
| Free SSL Certificate | Yes | — |
| SSL/HTTPS Security(boolean) | Yes (all plans) | — |
| E-commerce Inventory Management | Advanced: SKU tracking, stock alerts, variants | — |
| Abandoned Cart Recovery | Included with e-commerce plans | — |
| Maximum E-commerce Products(products) | Unlimited products | — |
| Built-in Payment Gateway Options(gateways) | 70+ payment providers | — |
| Built-in Payment Gateways(count) | 12+ (Stripe, PayPal, Square, etc.) | — |
| Built-in AI Tools | AI Writer, design suggestions, image optimization | — |
| 24/7 Customer Support | Yes, chat and email | — |
| Customer Support Response Time(hours) | 2-4 hours (premium) | — |
| Developer Community Size(developers) | 120,000+ (2026)(winner) | 8,000+ Certified Partners |
| Customer Support Availability(hours/week) | 24/7 professional | — |
| E-Commerce Product Limit (Basic Plan)(products) | Unlimited | — |
| E-Commerce Product Limit(products) | Up to 50,000 | — |
| Hosting Included | Yes (included in all plans) | — |
| Annual Cost at $100K Revenue(USD) | $324 (plans) + $2,900 (fees) | — |
| Email Marketing Included(boolean) | Limited (plans $27+/month) | — |
| User Satisfaction Rating(out of 5) | 4.4/5 stars(winner) | 4.3/5 stars |
| Average Page Load Time(milliseconds) | 3.2s | — |
| Average Website Speed (Page Load)(seconds) | 2.5-3.5 seconds | — |
| Mobile Responsiveness Score(out of 100) | 92/100 | — |
| Page Load Speed (Avg)(seconds) | 3.2s | — |
| Checkout Conversion Rate(%) | 2.8-3.1% | — |
Show 1 more attributeAPI Rate Limits (Standard Plan)(calls per 15 seconds) 250 calls/15sec — | ||
| Setup Time to Launch(days) | 0.5-1 | — |
| Global Market Share(%) | 2.5-3% of all websites | — |
| Market Share (2026)(%) | 3.4% | — |
| Data Portability / Export(ease rating) | Limited/difficult to export | — |
| Customization Capability(null) | Moderate (API-driven, template modifications) | — |
| SEO Control Level(control rating) | Basic (limited control) | — |
| Initial Setup Time(hours) | 0.5-1 hour | — |
| API Capabilities | Limited REST API only | — |
| Storage Included(GB) | Unlimited on Premium+ plans | — |
| Available App Integrations(count) | 500+ in App Market | — |
| App Ecosystem Size(apps) | ~600 apps | — |
| Free Plan Storage(GB) | 3 GB | — |
| SEO Optimization Features | AI-powered SEO assistant with recommendations | — |
| Custom Code Support | Velo (JavaScript-only, proprietary API) | — |
| Number of User Reviews Analyzed(reviews) | 2,100+ reviews | — |
| Built-in B2B Features | Native B2B with wholesale pricing and bulk ordering | — |
| Multi-Channel Selling(channels) | Amazon, eBay, Shopify, Facebook, Instagram, TikTok, and more | — |
| Headless Commerce API Support | Advanced APIs with GraphQL, full headless commerce | — |
| Setup Time to Live Store(days) | 21-45 days | — |
| Setup Technical Knowledge Required(null) | Minimal (non-technical users OK) | — |
| Time to Go Live(weeks) | 2-4 weeks | — |
| Available Apps & Integrations(count) | 1,500+ apps | — |
| Platform Uptime SLA(percent) | 99.95% | — |
| Ideal Business Size(GMV) | $20M+ GMV (optimal fit) | — |
| Implementation Complexity | High; requires technical expertise | — |
| Hosting & Infrastructure(null) | Fully managed (99.99% SLA) | — |
| Native Integrations Available(count) | 650+ apps | — |
| API Rate Limit(requests/second) | 40,000 | — |
| API Access Level(text) | Full REST API with custom code | — |
| Free Trial Duration(days) | 14 days | — |
WWix
BBigCommerce
Web Market Share
~3%
—
Available Plugins/Apps(count)
~300
—
Customization Rating(score /5)
3.5/5
—
SEO Capabilities Rating(score /5)
3.5/5
—
Storage Capacity(GB)
Unlimited on most plans
—
Native Subscription Management
Yes, included
Limited
Show 29 more attributes
API Call Restrictions
Restrictive
Generous/Unlimited
eCommerce Features Depth
Basic (Advanced at $39+)
Comprehensive (All plans)
E-commerce Capabilities
Advanced with automated tax, shipping, inventory
—
SEO and Marketing Tools
Advanced SEO, analytics, and integrations
—
Built-in Payment Processing
Yes (Stripe, PayPal, Square integrated)
—
Available Extensions/Integrations(count)
300+ Wix Apps
—
Data Portability(level of freedom)
Difficult to export, vendor lock-in
—
Product Listings Limit(count)
Unlimited
—
Multi-Channel Selling Integration(channels)
Limited to Facebook & Instagram
—
Design Templates Available(count)
900+ templates
—
Free SSL Certificate & Hosting
Included in all plans
—
Mobile App Editing
Full-featured app
—
Integrated App Ecosystem(count)
~1,500 apps in App Market
—
Built-in SEO Tools(availability)
Extra cost ($8.80/month for SEO Wiz)
—
Animation Capabilities
Template effects, limited custom animations
—
Product Catalog Limit(Products)
Unlimited (100M+)
—
Payment Gateway Integrations(count)
100+
—
Available Extensions/Apps(count)
600+ apps
—
Built-in Features Included(features)
130+ pre-built
—
Built-in Product Limit(products)
Unlimited
—
Monthly Transaction Processing Limit (Entry Plan)(transactions)
Unlimited
—
Product Limit (Standard Plan)(products)
Unlimited
—
Native Inventory Management
Advanced (multi-location, variants, SKU tracking)
—
Omnichannel Integration(integrations)
Amazon, eBay, Walmart, Facebook native
—
Product Upload Limit(products)
Unlimited
—
Native Multi-Vendor Support
Yes (built-in)
—
Advanced SEO Tools (Built-in)
Yes (301 redirects, structured data, XML control)
—
Product Limit(products)
Unlimited
—
Multi-Channel Integration(count)
Amazon, eBay, Facebook, Instagram, TikTok, Shopify (4+ native)
—
Template Count(templates)
2,000+
—
Template Design Quality
Functional, highly customizable
—
Basic Plan Price (Annual)(USD/month)
$17/month
—
Free Plan Option
Available with limitations
—
Starting Price(USD/month)
$120-216 (all-in-one)
—
Starting Monthly Cost(USD)
$27/month
$29/month
Transaction Processing Fee(percent)
0% (on Wix Payments)
—
Show 38 more attributes
Monthly Starting Price(USD)
$6.48/month
$29.95
Professional Plan Price(USD)
$27/month (Business Basic)
—
Business Plan Price(USD)
$39/month (advanced e-commerce)
—
Starting Monthly Price(USD)
$14/month
$29.95
Number of Pricing Tiers(plans)
5 plans
4 plans
Available Pricing Tiers(count)
5 plans
—
Starting Monthly Price (Year 1)(USD)
$14/month
—
Renewal Price After First Year(USD)
$27/month
—
Entry-Level Monthly Cost(USD)
$16/month (annual billing)
—
.com Domain First Year(USD)
$14.95
—
Transaction Fee Rate(percentage + fixed fee)
2.9% + $0.30
—
Minimum Monthly Cost(USD)
$27 (Business plan)
—
Base Monthly Price (Lowest Paid Tier)(USD)
$14/month (Basic)
—
E-commerce Transaction Fees(percent)
2.9% + $0.30
—
Free Plan(boolean)
Yes (with branding)
—
Monthly Cost (Entry-Level Plan)(USD)
$17
—
Monthly Cost (Basic Tier)(USD)
$16/month
—
3-Year Total Cost Ownership(USD)
$576-3,564
—
Starting Monthly Cost (USD)(USD)
$27/month
—
Transaction Fees (Payment Processing)(%)
2.7% + $0.30 per transaction
—
Starting Monthly Price (Annual Billing)(USD/month)
$13.50/month
—
Free Plan Available
Yes (with branding)
—
E-commerce Transaction Fee(percent + fixed)
2.7% + $0.30 per transaction
—
Annual Plan Discount(percent)
Up to 45% off
—
Monthly Cost (Base Plan)(USD)
$14
—
Monthly Cost (Pro Plan)(USD)
$27
—
Free Custom Domain Duration(years)
1 year included
—
Monthly Pricing (Starting)(USD)
$16/month
—
E-commerce Plan Price(USD)
$27/month
—
Free Tier Availability(text)
Yes, limited features
—
Starting Price (Monthly)(USD)
$29.95/month (Standard)
—
Base Monthly Cost(USD)
$29.95-$299.95
—
Total Cost of Ownership (Year 1)(USD)
$359.40-$3,599.40
—
Monthly Cost (Small Business)(USD)
$29.95-$299.95
—
Average Implementation Cost(USD)
$5,000-$15,000
—
Transaction Fees(%)
0%
—
Lowest Monthly Plan Cost(USD)
$29.95/month
—
Transaction Fees (Basic Plan)(%)
0%
—
Ecommerce Entry Price(USD/month)
$29/month (Core plan)
—
Transaction Fee Structure
Higher fees
—
Marketing Tools Integration
Built-in social media and SEO tools
—
Built-in Social Media Tools
Yes, native tools
—
Advanced Promotion Features (2026)
Multi-coupon stacking, promotion banners, bulk coupon management, automation workflows
—
Ease of Use Rating(1-5 scale)
4.5/5
—
User Interface Complexity(learning hours (estimate))
Very intuitive, drag-and-drop
More technical, steeper curve
User Experience Level
Moderate; requires learning curve
—
Setup Time (Non-technical User)(hours)
8-12 hours (technical setup)
—
Setup Time(minutes)
0.5-2 hours
1-3 days
Design Customization Entry Point(coding knowledge required)
Beginner (Visual drag-drop)
—
Setup Time (No-Code Path)(hours)
0.5-1 hour
—
Required Technical Knowledge(skill level)
Beginner (no coding needed)
—
Time to Launch (Non-Technical User)(days)
2-5 days
—
Show 2 more attributes
Time to Launch(hours)
2-4 weeks
—
Average Setup Time(days)
5-7 days
—
Plugin/Extension Ecosystem(count)
250+ apps
—
Integrated Apps & Integrations(count)
250+ app market integrations
—
Built-in Enterprise Features
Extensive native features included
—
Current Version
Wix Studio with AI tools
—
Hosting Management(type)
Fully managed (included)
—
Ecommerce Transaction Fee(%)
3.3%
—
POS System Included
Yes, built-in
—
Omnichannel Selling Support
Yes, included
—
AI Website Builder
Advanced (Aria, greater variety)
—
AI-Assisted Features (2025-2026)
Basic AI copywriting and simple design suggestions
—
Product Variation Limit(variations per SKU)
~100
—
Payment Gateway Options(number)
50+ gateways
—
Payment Gateway Support(gateways)
135+ gateways
—
Multi-Currency Support(currencies)
135+
—
Recommended Maximum Annual Revenue(USD)
$100,000+
—
Maximum Monthly GMV (Entry Plan)(USD)
No stated limit
$33,333
Maximum Products(count)
Unlimited
—
Maximum Product SKUs(SKUs)
500K+ (tested)
—
Average Time to Launch(weeks)
3-7 days
—
CMS Scalability
Basic; supports 100s of pages effectively
—
Custom Code Access
Limited custom code in specific areas only
—
Built-in Hosting & SSL
Integrated with reliable uptime; basic SEO controls
—
Template Library Size(templates)
1000+
—
Design Customization Level(scale 1-10)
High freedom with drag-and-drop
—
Total Plugins/Apps Available(count)
500+
—
Available Themes/Templates(count)
900+ Wix-designed
—
API Control & Headless Capability
Superior API access with full headless commerce
—
Recommended Merchant Size
Micro to small business
Small to enterprise
Number of Templates(templates)
900+
—
Website Templates Available(count)
900+
—
Mobile Editor Available
Full-featured mobile editor
—
Available Templates(count)
800+
100+
Template Design Quality Rating(qualitative)
Variable quality, requires curation
—
Show 3 more attributes
Drag-and-Drop Editor Flexibility
Full-page element positioning (complete freedom)
—
Design Customization Ease
Requires CSS knowledge for advanced customization
—
Design Templates(count)
60
—
Free SSL Certificate
Yes
—
SSL/HTTPS Security(boolean)
Yes (all plans)
—
E-commerce Inventory Management
Advanced: SKU tracking, stock alerts, variants
—
Abandoned Cart Recovery
Included with e-commerce plans
—
Maximum E-commerce Products(products)
Unlimited products
—
Built-in Payment Gateway Options(gateways)
70+ payment providers
—
Built-in Payment Gateways(count)
12+ (Stripe, PayPal, Square, etc.)
—
Built-in AI Tools
AI Writer, design suggestions, image optimization
—
24/7 Customer Support
Yes, chat and email
—
Customer Support Response Time(hours)
2-4 hours (premium)
—
Developer Community Size(developers)
120,000+ (2026)
8,000+ Certified Partners
Customer Support Availability(hours/week)
24/7 professional
—
E-Commerce Product Limit (Basic Plan)(products)
Unlimited
—
E-Commerce Product Limit(products)
Up to 50,000
—
Hosting Included
Yes (included in all plans)
—
Annual Cost at $100K Revenue(USD)
$324 (plans) + $2,900 (fees)
—
Email Marketing Included(boolean)
Limited (plans $27+/month)
—
User Satisfaction Rating(out of 5)
4.4/5 stars
4.3/5 stars
Average Page Load Time(milliseconds)
3.2s
—
Average Website Speed (Page Load)(seconds)
2.5-3.5 seconds
—
Mobile Responsiveness Score(out of 100)
92/100
—
Page Load Speed (Avg)(seconds)
3.2s
—
Checkout Conversion Rate(%)
2.8-3.1%
—
Show 1 more attribute
API Rate Limits (Standard Plan)(calls per 15 seconds)
250 calls/15sec
—
Setup Time to Launch(days)
0.5-1
—
Global Market Share(%)
2.5-3% of all websites
—
Market Share (2026)(%)
3.4%
—
Data Portability / Export(ease rating)
Limited/difficult to export
—
Customization Capability(null)
Moderate (API-driven, template modifications)
—
SEO Control Level(control rating)
Basic (limited control)
—
Initial Setup Time(hours)
0.5-1 hour
—
API Capabilities
Limited REST API only
—
Storage Included(GB)
Unlimited on Premium+ plans
—
Available App Integrations(count)
500+ in App Market
—
App Ecosystem Size(apps)
~600 apps
—
Free Plan Storage(GB)
3 GB
—
SEO Optimization Features
AI-powered SEO assistant with recommendations
—
Custom Code Support
Velo (JavaScript-only, proprietary API)
—
Number of User Reviews Analyzed(reviews)
2,100+ reviews
—
Built-in B2B Features
Native B2B with wholesale pricing and bulk ordering
—
Multi-Channel Selling(channels)
Amazon, eBay, Shopify, Facebook, Instagram, TikTok, and more
—
Headless Commerce API Support
Advanced APIs with GraphQL, full headless commerce
—
Setup Time to Live Store(days)
21-45 days
—
Setup Technical Knowledge Required(null)
Minimal (non-technical users OK)
—
Time to Go Live(weeks)
2-4 weeks
—
Available Apps & Integrations(count)
1,500+ apps
—
Platform Uptime SLA(percent)
99.95%
—
Ideal Business Size(GMV)
$20M+ GMV (optimal fit)
—
Implementation Complexity
High; requires technical expertise
—
Hosting & Infrastructure(null)
Fully managed (99.99% SLA)
—
Native Integrations Available(count)
650+ apps
—
API Rate Limit(requests/second)
40,000
—
API Access Level(text)
Full REST API with custom code
—
Free Trial Duration(days)
14 days
—
Pros & Cons
10 pros·6 cons across both
W
B
W
Wix
+5-3
Pros
- Most affordable entry point at $17/month for website needs
- Native subscription and membership management built-in
- Intuitive drag-and-drop interface requiring no coding
- Excellent design templates and visual customization
- Integrated marketing and SEO tools
Cons
- Limited eCommerce functionality compared to dedicated platforms
- Restrictive API call limits and storage constraints
- Higher transaction fees impact profitability at scale
B
BigCommerce
+5-3
Pros
- Advanced native eCommerce features in all plans (shipping, tax automation, inventory)
- Generous API access and webhooks for integrations
- Built for scaling with unlimited bandwidth and higher transaction limits
- Open Payment Provider option reduces transaction fees (0.6%-2%)
- Superior reporting and analytics for data-driven merchants
Cons
- Steeper learning curve requiring more technical knowledge
- Higher starting price at $29.95/month vs competitors
- Less intuitive design interface for non-technical users
Frequently Asked Questions
5 questions
Wix is a website builder first with eCommerce as a secondary feature, offering affordability and ease of use starting at $17/month. BigCommerce is a dedicated eCommerce platform designed for merchants who need advanced selling tools, better scalability, and comprehensive features starting at $29.95/month. Choose Wix for simplicity and design; choose BigCommerce for serious eCommerce growth.
Resources & Learn More
Curated sources to dive deeper
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Wikipedia
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