Etsy vs Shopify
Etsy
Global online marketplace for handmade, vintage, and craft items with built-in buyer community.
Artisans, handmade creators, vintage resellers, and niche craft businesses seeking established customer traffic
VS
S
Shopify
Flexible e-commerce platform enabling merchants to build branded online stores with advanced features.
Brand-focused entrepreneurs, established retailers, high-volume sellers, and businesses requiring advanced features and scalability
Short Answer
Etsy is a curated marketplace ideal for handmade and vintage items with built-in traffic, while Shopify is a customizable e-commerce platform suited for brands wanting full control and scalability. Etsy charges lower fees but limits customization, whereas Shopify offers more flexibility with higher baseline costs.
Our Verdict
Choose Etsy if you sell handmade, vintage, or craft items and want access to established buyer traffic with minimal upfront investment. Select Shopify if you're building a branded business, need extensive customization, or plan significant scaling with lower per-transaction costs.
Etsy6.7
8.3Shopify
Choose Etsy if
Artisans, handmade creators, vintage resellers, and niche craft businesses seeking established customer traffic
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Key Differences at a Glance
🔹
Business Model: Shopify wins (SaaS platform (independent stores) vs Marketplace (seller community))
💰
Monthly Base Cost: Etsy wins ($0 (pay-per-listing) vs $29-$399 (subscription plan))
🔹
Transaction Fees: Shopify wins (2.9% + $0.30 per transaction vs 6.5% + $0.20 per transaction)
Key Facts & Figures
| Metric | Etsy | Shopify | Diff |
|---|---|---|---|
| Active Buyers(millions) | 81.9 million (2020) | — | — |
| Q1 2026 GMS(billions USD) | $2.38-2.43 billion | — | — |
| Year-over-Year Growth(percent) | 2-4% growth Q1 2026 | — | — |
| Transaction Fee Rate(%) | 10.4% | 3.89% |
Key Differences
Etsy
Attribute
Shopify
Marketplace (seller community)
Business Model
SaaS platform (independent stores)🏆
$0 (pay-per-listing)🏆
Monthly Base Cost
$29-$399 (subscription plan)
6.5% + $0.20 per transaction
Transaction Fees
2.9% + $0.30 per transaction
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