HubSpot vs Salesforce
H
HubSpot
Full-featured CRM and marketing automation platform with unified data model
Small to mid-sized businesses, marketing-heavy organizations, companies seeking affordable all-in-one solutions
VS
Salesforce
Enterprise CRM platform with Agentforce AI, multi-cloud integration, and deep customization for complex sales processes.
Large enterprises, organizations with complex sales processes, companies needing sophisticated AI agent orchestration
Short Answer
Salesforce dominates enterprise with Agentforce AI agents and deep customization for complex workflows, while HubSpot wins on accessibility, affordability, and integrated marketing tools across all tiers. For a 50-person team, HubSpot costs nearly 3x less than Salesforce when accounting for separate Marketing Cloud pricing.
Our Verdict
Salesforce is the superior choice for large enterprises requiring deep customization, complex multi-step AI workflows, and sophisticated data orchestration across multiple clouds. HubSpot is the better value for SMBs and mid-market companies prioritizing ease of use, integrated marketing, and lower total cost of ownership—especially when factoring in Salesforce's separate Marketing Cloud expense.
HubSpot9
6Salesforce
Choose HubSpot if
Small to mid-sized businesses, marketing-heavy organizations, companies seeking affordable all-in-one solutions
Track this comparison
Get notified when prices change, new specs ship, or our verdict updates.
Triggers: price change new spec verdict update
No spam. Stop anytime.
Key Differences at a Glance
🧠
AI Agent Platform: Salesforce wins (Agentforce (enterprise-grade with Data Cloud) vs Breeze AI (integrated across all hubs))
🔹
Marketing Tools Pricing: HubSpot wins (Included in all plans vs Separate product starting at $1,250/month)
💰
Total Cost of Ownership (50 users): HubSpot wins (~$8,000-12,000/month vs ~$24,000-36,000+/month)
Key Facts & Figures
| Metric | HubSpot | Salesforce | Diff |
|---|---|---|---|
| Base CRM Pricing (per user/month)(USD) | $45-120 | $165-330 | -67% |
| Marketing Automation Cost (separate)(USD/month) | Included | $1,250+ | -100% |
| Enterprise Customization Depth(scale 1-10) | 6/10 | 9/10 |
Key Differences
HubSpot
Attribute
Salesforce
Breeze AI (integrated across all hubs)
AI Agent Platform
Agentforce (enterprise-grade with Data Cloud)🏆
Included in all plans🏆
Marketing Tools Pricing
Separate product starting at $1,250/month
~$8,000-12,000/month🏆
Related Comparisons
P
H
Pipedrive vs HubSpot
software
H
P
HubSpot vs Pipedrive
software
A
H
ActiveCampaign vs HubSpot
software
M
H
Mailchimp vs HubSpot
software
H
K
HubSpot vs Keap
software
H
M
HubSpot vs Mailchimp
software
W
W
WordPress vs Wix
software
C
P
Canva vs Photoshop
software
S
M
Slack vs Microsoft Teams
software
M
D
Midjourney vs DALL-E
software
F
S
Figma vs Sketch
software
i
S
iPhone 17 vs Samsung Galaxy S26
technology
Related Articles
technology
Best Streaming Services in 2026: Top Picks for Every Budget & Interest
Navigating the crowded streaming landscape in 2026 can be overwhelming. We've tested and ranked the best streaming services that offer the most value, from Netflix's massive library to budget-friendly options like Tubi, helping you cut cable and find your perfect entertainment solution.
technology
Best Live TV Streaming Services & Plans for Spring 2026: Complete Buyer's Guide
Tired of overpaying for cable? Discover the best live TV streaming services and plans for Spring 2026, including YouTube TV's new genre-based packages starting at $55/month. Our comprehensive guide breaks down pricing, channels, and features to help you cut the cord.
Explore Entities
More Software
Last updated: March 29, 2026AI generated
